Dan Martell - What Richard Branson taught me about leverage

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00:00:00.000 Here's what I didn't do for a while.

00:00:01.720 The moment I changed this, my whole life shifted.

00:00:04.300 I had this system for managing all the requests and all this stuff.

00:00:06.940 And then I go hang out with Richard Branson in Switzerland.

00:00:09.140 And I watched him spend 60 to 90 minutes in the morning over breakfast with Helen, his assistant.

00:00:13.460 And after that, he was with us on the scale.

00:00:15.280 He runs 400 companies.

00:00:16.340 That's crazy.

00:00:17.000 He said to Helen, you manage all the inbound.

00:00:19.820 And after that trip, I took my inbox and I delegated access.

00:00:24.020 That is the difference.

00:00:24.800 I used to CC, glue people in.

00:00:27.240 I teach it in the book, chapter six, Clone Yourself.

00:00:29.380 I think one of the best chapters in the whole book, which teaches you the email GPS system I team,

00:00:33.820 it teaches you the daily meeting I have with my assistant, when to go over.

00:00:37.200 I don't have to think and remember any of that.

00:00:38.720 Yeah.

Dan Martell - November 05, 2023