Dan Martell - When a customer says ＂It's too expensive＂

00:00:00.000 What do you say when somebody says it's too expensive?

00:00:02.260 I just agree with them.

00:00:03.540 If you believe that your product is 10 times more valuable

00:00:07.820 than what people are paying, investing in,

00:00:09.560 then your certainty is what is felt.

00:00:12.380 I totally get where you're coming from.

00:00:13.800 It is a serious commitment.

00:00:15.120 Our best clients understand

00:00:16.920 this is an investment in their future.

00:00:18.980 But can I ask you a question?

00:00:19.960 If it was free, would you wanna move forward?

00:00:23.080 Well, of course, if it was free.

00:00:24.500 All right, perfect.

00:00:25.180 And what part of it do you feel

00:00:26.940 you think is gonna help you the most?

00:00:28.600 well this this and this perfect then wouldn't you agree that if you want to overcome and you repeat

00:00:34.420 back the things that they said they were dealing with that sometimes we have to make investments

00:00:38.080 ahead of the results that we want see i think you don't believe in your price and because of that

00:00:43.480 you want to defend your price and you take an objection as a rejection of who you are

00:00:47.800 has nothing to do with you most times it's not even the real objection they're just too scared

00:00:52.560 to make a decision sales is holding somebody's hand helping them cross a bridge they're scared

00:00:57.960 to cross. That's it.

Dan Martell - October 08, 2025