Dan Martell - When You Should Raise Your Prices

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00:00:00.000 Every time you got capacity, there's two strategies.

00:00:02.140 You either reduce the amount of time you spend with them

00:00:03.960 or you double your prices.

00:00:05.080 If you're coaching one-on-one,

00:00:06.180 instead of two calls a month, go to one call a month.

00:00:07.800 Same price, one call a month.

00:00:08.780 That's one strategy.

00:00:09.880 Or two calls, double price.

00:00:11.660 And then that's called yield pricing.

00:00:12.980 So there's a point in the market

00:00:14.220 where your pricing will be too high for the market.

00:00:17.860 Conversations of close will go down

00:00:19.160 and then just stay there.

00:00:20.140 But you raise your brand, then your prices go up.

00:00:23.440 The crazy part is the people that pay you the most

00:00:25.160 that you just work with.

00:00:26.160 Dude, the f***ing so easy.

00:00:27.280 Isn't it fascinating that what you want

00:00:28.860 and both higher profit and better clients

00:00:31.620 are on the other side of putting your prices up.

00:00:34.020 If I'm maxed out and I'm full

00:00:35.580 and all my clients are good and they're paying, go.

00:00:37.400 Frank order them and get rid of the bottom 10%.

Dan Martell - June 01, 2024