Dan Martell - February 10, 2024


Why a 100% Close Rate is Dangerous for Your Business.


Episode Stats


Length

33 seconds

Words per minute

228.53688

Word count

126

Sentence count

12

Harmful content

Toxicity

3

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, I talk about why you should never have 100% close rates or win rates in a sales process. It's not because you're cheap, it's because you re not charging enough. If you charge enough, you get better customers that are happier, that do the work, and make real money.

Transcript

Transcript generated with Whisper (turbo).
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
00:00:00.000 You should never have 100% close rates or win rates
00:00:02.580 in a sales process, that's dangerous.
00:00:04.420 You're leaving money on the table.
00:00:05.840 If everybody says yes, it means you're not charging enough. 1.00
00:00:08.640 And they're like, that's so dumb. 0.86
00:00:09.860 Why would I want everybody to say yes? 1.00
00:00:11.220 It's because you're too cheap.
00:00:12.480 You wanna be at like 40%.
00:00:14.260 40% is where what's called the price yield curve is optimal.
00:00:18.540 And the cool part is you get better customers
00:00:20.420 that are happier, that do the work,
00:00:22.800 and you make real money.
00:00:24.360 Most people that have 100% of customers
00:00:26.220 that always say yes, they aren't making real money.
00:00:28.300 They're making enough to pay their bills, make a decent income.
00:00:31.380 They have a high paying job.
00:00:32.540 That's about it.