Dan Martell - Why I don't do discounts

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00:00:00.080 Discounts make you look weak.

00:00:01.580 Discount tells me you don't believe in what you're doing.

00:00:03.540 Your brand, your business, your service isn't valuable.

00:00:06.500 I would much rather you give away for free

00:00:09.000 to the right person for the right reasons,

00:00:11.260 for testimonial, for referral.

00:00:12.860 If that's your default, oh, you're not ready to buy,

00:00:15.680 what if I gave you a 30% discount?

00:00:17.860 Why?

00:00:18.280 Because you don't know how to sell?

00:00:19.620 If people have pain,

00:00:20.740 they'll pay whatever they need to to get it solved.

00:00:22.880 They don't trust you

00:00:23.820 and your discount just made it worse.

Dan Martell - July 22, 2025