Dan Martell - Why I Wrote My Book

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00:00:00.000 buyback your time is to create a completely different lens on productivity that should

00:00:05.640 show entrepreneurs how to avoid what I call the pain line. Most entrepreneurs get to a point where

00:00:09.600 growth is painful. And the reason why is because they haven't set it up the right way. And the

00:00:14.280 more they want to do, the more it's going to hurt. So it's kind of like me saying, here's an arrow

00:00:18.940 and I put it to your neck and I say, lean forward. You're not going to want to lean forward. Entrepreneurs

00:00:23.360 won't grow into pain. And usually one of three things happens when they hit that pain line.

00:00:26.760 They either sabotage their growth or their success.

00:00:29.520 They either stall their growth or business

00:00:31.560 or they decide to sell.

00:00:32.800 I just thought it was unfortunate

00:00:34.120 that all these incredible creators

00:00:35.840 and creative people out there

00:00:37.220 were not pushing their businesses forward

00:00:39.420 because of a fundamental error

00:00:41.220 in how they deploy capital and time and focus.

Dan Martell - July 26, 2023