People who struggle are actually great at selling themselves on those limiting beliefs. This is why the people that struggle are the best at sale. They have figured out all the reasons they ve taken care of all the objections they ve bought those stories. They re world-class buyers and salespeople. If they took that same energy and invested it in themselves, and tried to think about what would be positive stories, I could sell myself on them. How could I take the positive version of the negative stuff, reshape it, and design it into a story?