Dan Martell - Why People Will Never Care As Much As You Do

00:00:00.000 everybody should take care of themselves first,

00:00:03.200 their families, second, then people around them.

00:00:05.920 And yes, they come to work and they work on a team,

00:00:08.560 but the truth is first and foremost,

00:00:10.040 it has to be about them.

00:00:11.300 If your dreams and goals aren't big enough

00:00:13.200 for their dreams and goals to fit inside of,

00:00:15.180 then don't expect them to care.

00:00:17.560 The only way somebody can care

00:00:19.480 is if I understand what their dreams and goals are

00:00:22.240 and I can map a path to their desires becoming true

00:00:26.180 at the highest probable level within my company.

00:00:28.340 So that's number one.

00:00:29.480 List all the people that report to you.

00:00:30.920 And can you tell me what their five-year goals and dreams are?

00:00:33.360 If the answer is, I don't know, right off the bat, you failed the test.

00:00:36.400 Number two, when you say, well, I don't think the team cares.

00:00:39.340 Have you taught the team what it looks like to care?

00:00:42.340 Have you recognized members caring?

00:00:45.240 Have you showed them you care?

00:00:47.880 We can't expect people to care if we've never talked to them about what it looks like to care.

00:00:51.580 And it's not even a core value of ours.

00:00:53.100 And I've never modeled it.

00:00:54.260 And I don't recognize people that are doing it.

00:00:56.600 So we want to catch people doing things right.

00:00:58.520 praise in public criticize and pride

Dan Martell - February 20, 2024