Dan Martell - Why We’re Addicted to Food

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00:00:00.000 Food addiction is real.

00:00:01.320 We've normalized eating poison.

00:00:03.640 Let's get serious about that.

00:00:05.360 If I want to create a market for more people

00:00:07.700 to need to buy the seed to make the food that people eat,

00:00:10.340 wouldn't it make sense for me to try to engineer

00:00:12.480 a food that is addictive?

00:00:14.460 My comp is tied to performance.

00:00:16.560 That's how it's going to be.

00:00:17.500 Oh, that's a conspiracy.

00:00:18.540 No, that's called human nature.

00:00:19.720 I've seen people on my sales team,

00:00:21.700 when the incentives are wrong,

00:00:23.180 do stuff they don't think is wrong

00:00:24.880 because they're incentivized to do it and that's okay.

00:00:27.100 So you're telling me that doesn't happen

00:00:28.500 at an executive level?

00:00:29.620 They're not sitting there going like, how do I create a product that people want to have less of?

Dan Martell - May 30, 2024