Dan Martell - Working on the business vs In the business

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00:00:00.000 what's the difference between working in the business and on the business when you're working

00:00:04.320 in the business you're swinging an axe and hitting a tree if you don't learn to work on the business

00:00:08.640 then you don't learn the skill of sharpening the axe so you do have to slow down to sharpen the

00:00:12.320 axe so that every time you swing it's going to hit harder and it's going to get the tree down

00:00:15.360 that's the goal of the business the business is not to create a job for you to go sell stuff

00:00:18.480 the business is to create an engine that can generate returns when you're not there

00:00:22.320 that's a completely different skill than learning how to sell widget

Dan Martell - April 15, 2025