Dan Martell - You Already Know What You Need To Know

00:00:00.000 A man never steps in the same river twice, right?

00:00:03.840 Because the water is different.

00:00:06.760 When you're rereading a book that you read 10 years ago,

00:00:09.960 you're not the same person.

00:00:24.400 What is up?

00:00:25.460 How are you guys doing today?

00:00:26.540 I've got something on my heart

00:00:28.340 that I have to share with all of you guys.

00:00:30.000 It's a simple concept, a powerful concept,

00:00:32.960 one that right now I'm living in my life

00:00:35.440 that I thought I could serve,

00:00:36.300 but it was inspired by a conversation with a friend,

00:00:40.080 which is reminded not taught.

00:00:43.640 What does this mean?

00:00:44.720 It happens often when I'm working with a coaching client

00:00:47.360 and when I look at some of the things they've done

00:00:49.760 in the past and they've had success,

00:00:51.900 and I usually ask them,

00:00:52.820 so I remember one time I was having a conversation

00:00:54.860 with one of my clients, Joe,

00:00:56.420 And he had grown his business by like,

00:01:00.360 I think it was like double every month

00:01:01.920 for three months in a row.

00:01:03.080 And then it peaked and it came down.

00:01:05.720 And I remember asking Joe, I was like, hey Joe,

00:01:08.280 cause this was like six months after the fact this peak.

00:01:10.780 And he came to me cause he was having trouble.

00:01:12.520 I said, what did you do those few months prior

00:01:17.440 to the decline?

00:01:19.100 What changed?

00:01:20.660 And he goes, well, I used to run a bunch of partner webinars.

00:01:23.920 And do you still run them?

00:01:25.460 And he goes, no.

00:01:26.500 And I said, why'd you stop?

00:01:28.320 He goes, I don't know.

00:01:29.200 I just got distracted.

00:01:30.200 I was working on Facebook ads.

00:01:31.720 I was doing some other stuff.

00:01:33.180 And it reminds me of the concept that for a lot of people,

00:01:37.020 we don't need to be taught new things.

00:01:39.520 We need to be reminded of fundamentals

00:01:41.920 of things we've done in the past.

00:01:43.760 That was the conversation I had today

00:01:45.520 with one of my friends is, you know,

00:01:47.340 I think a lot of people get into this habit

00:01:49.440 of wanting to learn, wanting to study,

00:01:51.940 wanting to better themselves.

00:01:53.300 It feels good.

00:01:54.260 but every day is a new opportunity

00:01:57.460 to kind of add another quiver to your arsenal

00:02:02.520 of different tools to solve problems,

00:02:04.720 a different book, a different quote,

00:02:05.940 a different podcast interview.

00:02:08.100 And what happens is you just learn a bunch of stuff

00:02:10.460 but you're actually not taking action, okay?

00:02:12.800 I call this shelf help.

00:02:14.160 A lot of people run into this almost rat wheel

00:02:18.700 of or hamster wheel of doing, doing, doing,

00:02:22.860 but not actually executing the things we know how to do,

00:02:26.300 these fundamentals, right?

00:02:28.400 So I wanna share a few ideas.

00:02:30.180 You know, number one is to know and not to do

00:02:33.660 is not to know, right?

00:02:35.480 Somebody said that, I can't remember the quote specifically,

00:02:37.520 but to know and not to do is not to know.

00:02:40.480 When people say like, I know better, I knew better.

00:02:44.100 Yeah, I've heard that before,

00:02:45.860 but then why aren't you doing it?

00:02:48.080 Why aren't you doing it right now?

00:02:50.000 Interesting, it's fascinating, right?

00:02:51.800 You know, I was listening to a podcast a month ago

00:02:54.440 from Tim Ferriss, and he made a commitment,

00:02:57.560 I think it was last year,

00:02:58.800 because he gets a bunch of books from friends of his

00:03:00.620 that have written different new books.

00:03:03.040 And he said, you know, I took a year off

00:03:04.440 and I said, I'm not gonna read anything new.

00:03:06.420 That really inspired me for this year.

00:03:08.380 I decided this year, I'm not gonna read any new books.

00:03:12.040 I'm only gonna read old books.

00:03:14.200 And what's cool is that when you study the fundamentals,

00:03:18.520 books like Thinking Grow Rich,

00:03:20.000 Seven Habits of Highly Effective People,

00:03:24.740 Viktor Frankl's book, Man's Search for Meaning, et cetera.

00:03:27.800 You realize that a lot of these principles,

00:03:30.440 these fundamentals, they're not new.

00:03:32.820 They've been around forever.

00:03:34.240 You know, it's almost like wisdom is old

00:03:39.180 and what we're reading today, if it's a new book,

00:03:42.560 is just kind of a remix.

00:03:45.300 And there's this great video I found once on Vimeo

00:03:48.320 of like the idea of a remix

00:03:50.160 that a lot of current ideas are not new,

00:03:52.320 they're remix of old ideas, right?

00:03:54.540 So to know and not to do is not to know.

00:03:57.660 And learning from history is such a powerful thing

00:04:01.920 because a lot of the wisdom is super old.

00:04:04.980 It's based in fundamental truths about, you know,

00:04:07.560 purpose and principle and character of humans, right?

00:04:11.200 The other thing I wanna share with you

00:04:12.800 is that success leaves clues.

00:04:15.160 You know, if you study anybody that's successful,

00:04:18.300 Often what you'll find is you'll find people 1.00

00:04:19.960 that are what I call almost like idiot savants. 1.00

00:04:24.700 They are competent, they're unconsciously competent. 1.00

00:04:28.160 A lot of folks that are successful

00:04:29.920 that don't take the time to kind of review

00:04:33.320 and audit their activities and their thoughts

00:04:35.540 and their beliefs, a lot of them just do

00:04:37.620 and they're very successful.

00:04:38.700 But what I've discovered is there's a huge opportunity

00:04:42.140 to actually audit their behaviors

00:04:45.420 to figure out what were the activities,

00:04:47.500 What were their beliefs, their mindsets, their actions,

00:04:51.100 their habits that caused them to succeed?

00:04:53.800 What makes Elon Musk Elon?

00:04:55.980 What makes Bezos Bezos?

00:04:57.480 What makes Buffett Buffett, right?

00:04:59.220 Like these icons of the business community.

00:05:02.900 And what's funny is that a lot of folks,

00:05:05.600 I feel they kind of know,

00:05:09.180 but they don't accept what they discover.

00:05:12.240 Meaning that, okay, well, I see Buffett

00:05:14.120 decide to do something for 70 years.

00:05:16.220 I see Elon make a commitment to a higher purpose.

00:05:19.220 I see Bezos focus on the flywheel.

00:05:22.400 If you ever read the book, The Flywheel Effect,

00:05:24.420 you'll see kind of Amazon's flywheel.

00:05:27.960 And again, reminded, not taught.

00:05:31.000 I'm sharing a lot of these concepts, but they're not new.

00:05:34.400 Maybe you've heard them before, but you just,

00:05:36.460 you've let them go.

00:05:37.720 These disciplines, these rituals,

00:05:39.100 these habits that you used to have

00:05:40.480 that were the reason for your success,

00:05:42.600 they've kind of, they moved on.

00:05:44.280 One of my friends, Brad, talks about civilization

00:05:47.800 as just such a great inspiration

00:05:50.160 for fundamental human truths, right?

00:05:52.500 Like how crazy is it that you can study

00:05:55.560 different civilizations that didn't know each other

00:05:58.260 and when you look at their rituals

00:06:01.740 in regards to how kids become of age

00:06:05.140 and kind of this transition from child to man or woman

00:06:10.560 and like they all have these rituals they've created.

00:06:13.520 things like song things like um just culture and just like these these best practices what does

00:06:20.060 it mean to be a good person and even though these different civilizations have never connected

00:06:25.700 contacted each other different parts of the world you can see these principles right so for me

00:06:31.200 i love to find these these fundamental truths right these best practices for success and a lot

00:06:41.020 of times it's not by studying new stuff but it's revisiting reminding myself of old stuff that I've

00:06:48.240 let go I forgot I mean you know when I was telling people that um this year I was only reading old

00:06:53.980 books I had read you know kind of the top books and if you guys want a copy or the top I think

00:06:58.860 it's I don't know if there's 60 books but I made a list of all my top books you can click the link

00:07:02.680 below and download a copy for yourself but or the list of all the books my top books those are the

00:07:08.460 essentially i'm rereading this year and uh there's a quote that somebody said shared with me and they

00:07:13.660 said that um a man never steps in the same river twice right because the water is different when

00:07:21.740 you're rereading a book that you read 10 years ago you're not the same person you're fundamentally a

00:07:27.740 different person today than you were then and i'll tell you it's crazy to read a book like seven

00:07:33.500 Habits. I remember the, I was in Ohio running on a trail, listening to the audiobook of Seven Habits

00:07:41.020 of Highly Effective People, Stephen Covey, incredible book. And I remember a lot, not a lot

00:07:46.360 of stories, but I remember the way it made me feel. And I remember the, the aha moments. And then I

00:07:52.180 read that exact same book, verbatim, same book on my Kindle. And I swear it's like, I didn't even

00:07:59.180 read the book. There was this one page on sharpening the saw that I remember. The rest of it,

00:08:06.560 man, it was almost like I was reading another book. Why? I read that book when I was 23,

00:08:13.920 right? Like that was a long time ago. And that fundamentally shifted the way I approach

00:08:18.880 my life. And even reading it today, the principle of, you know, the golden egg versus the goose that

00:08:25.420 Lay's the golden egg.

00:08:26.260 If you haven't read the book, it's highly recommended.

00:08:28.320 But to me, being reminded not taught

00:08:31.820 is such a core principle and belief in the mindset

00:08:35.000 that I have that I think could really serve you.

00:08:36.860 Because the last thing I wanna share with you

00:08:38.540 is the idea that often we need to model,

00:08:41.380 not modify the things that we're learning, okay?

00:08:44.980 I coach a lot of incredible founders.

00:08:47.300 I teach about 400 different growth playbooks.

00:08:50.460 These are blueprints for growth around different things

00:08:54.900 like the big pillars are track, convert, expand, scale.

00:08:57.840 It's called ACEs, okay?

00:08:58.900 These are the pillars.

00:08:59.980 Each pillar has accelerators that I focus on

00:09:02.440 like building authority or creating a vision or whatever.

00:09:05.700 But essentially they're accelerators to grow the business

00:09:10.620 and within those I have playbooks that you can,

00:09:12.960 like how do you do a one-page strategic plan?

00:09:16.400 And I give people the templates, I give them the scripts,

00:09:19.880 I give them the exact prescription they need to execute

00:09:23.340 to get that outcome.

00:09:24.660 And even in that case where I give them the email template

00:09:28.620 in some cases, in certain frameworks,

00:09:31.680 they still decide to freestyle.

00:09:33.460 They still decide to modify.

00:09:35.060 They still decide to add their creative twist,

00:09:38.400 which I get because a lot of people think like,

00:09:41.200 I'm different.

00:09:42.040 Maybe this doesn't work for my industry.

00:09:43.900 Maybe that doesn't work for the certain way

00:09:45.600 that I'm building my business.

00:09:47.960 And what I've discovered is more often than not,

00:09:50.220 when we modify before we model,

00:09:54.060 We don't get the results.

00:09:55.960 And if we modify too much,

00:09:58.900 then we don't think the thing works.

00:10:01.880 So we think we're modeling,

00:10:04.140 but we're really executing some creative new twist on it.

00:10:07.920 It doesn't work.

00:10:08.760 You don't understand the nuance.

00:10:10.040 So my prescription, you know,

00:10:12.280 in this whole essence of being reminded not taught

00:10:14.280 is even when you're learning new stuff,

00:10:16.760 model it verbatim, take it, copy and paste it,

00:10:20.100 R and D it, Robin duplicate is what I call it, 0.92

00:10:22.640 just so that you can get some feedback,

00:10:26.280 get some success, get some early traction,

00:10:28.500 understand why each component of that system,

00:10:32.340 in my case, the growth playbook works.

00:10:35.180 And then from there, you can go,

00:10:36.720 oh, if I change this, I think it might work better

00:10:38.880 for my audience or my customer.

00:10:40.420 That is the essence of model than modify.

00:10:43.780 So to know and not to know is not to know.

00:10:47.460 Success leaves clues.

00:10:49.320 I mean, at the end of the day,

00:10:50.140 successful people are leaving clues all over.

00:10:51.880 You just have to study them and really understand

00:10:54.920 that they're not teaching you anything new.

00:10:57.000 They're just reminding you, hopefully,

00:10:58.300 of things that are in your core,

00:10:59.260 that are principles that are part of civilization,

00:11:01.840 that are just best practices

00:11:03.780 around discipline and execution.

00:11:05.700 And that if you are modeling something,

00:11:08.940 model it before you modify it.

00:11:10.760 Take it verbatim, execute on it, get some wins,

00:11:13.480 get some traction, get some results,

00:11:14.940 and then you can play with it again.

00:11:17.160 If you want a copy of my top business books

00:11:20.340 and really personal development books,

00:11:21.820 Click the link below to get your copy.

00:11:24.160 And I would love to hear from everybody.

00:11:26.760 Leave me a comment.

00:11:27.740 Let me know what you heard today

00:11:30.560 that you needed to hear most.

00:11:31.920 Is it the concept around shelf help?

00:11:34.080 Have you been stuck into this nonstop consumption

00:11:37.360 of personal development,

00:11:38.580 but you've missed the law of Goya,

00:11:42.060 as my friend John Assaraf says, 1.00

00:11:44.200 the get off your ass execution 0.99

00:11:47.280 of the learning of this stuff, right? 0.99

00:11:49.520 Is it some other aspect where you were doing something

00:11:52.060 and you stopped?

00:11:52.900 What did you need to be reminded of today, not taught?

00:11:57.540 I wanna hear from everybody below in the comments.

00:11:59.460 With that, I hope this video finds you incredibly well.

00:12:01.640 We'll talk soon.

00:12:02.560 Peace.

00:12:03.400 Later, everybody.

Dan Martell - August 09, 2021

You Already Know What You Need To Know

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