Dan Martell - You Don’t Have a Choice, You’ll Have To Do This.

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00:00:00.000 oftentimes when we build something software businesses we might build them initially

00:00:04.640 because it's like i'm trying to solve my own problem but at some point it flips from being

00:00:09.200 a solution for our problem to a solution for our customer base and that transition is an

00:00:14.800 interesting one where some people fight it and they keep thinking they got to be the steve jobs

00:00:19.440 the smartest person in the room i'm supposed to innovate for my customers and the truth is is that

00:00:24.400 just like having kids you know when they turn 15 16 17 all the work that you wanted to do to shape

00:00:30.480 them into becoming a certain person now it's your job to just let them go out there so your idea

00:00:36.160 that you started with if you've got 100 500 customers now you got to work backwards from

00:00:41.120 the customer base, not from your personal interests or innovation.

Dan Martell - May 05, 2023