Dan Martell - You have to raise the stakes

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00:00:00.000 Most people know what they have to do.

00:00:02.200 They know they gotta eat less calories than they burn.

00:00:04.040 They know they gotta get up at 5 a.m. and attack the day.

00:00:06.940 They know they gotta make those calls.

00:00:08.380 It's just most people don't know

00:00:09.740 how to work with their psychology

00:00:11.240 to force them to do the thing

00:00:13.080 they know is gonna better their life,

00:00:14.520 but in that moment, it's scary as shit.

00:00:16.080 Set it up where you can't fail.

00:00:17.700 If you're paying 60 grand a year for a fitness coach,

00:00:19.960 are you not gonna go to the gym?

00:00:21.720 Because this is the thing,

00:00:22.300 you have these moments where you're like,

00:00:23.620 all right, I'm done, I'm gonna change my life.

00:00:25.460 In that moment, there's an exit door.

00:00:27.300 You have to sprint to the other side

00:00:29.620 so that you don't get stuck back into sleeping in tomorrow morning

00:00:33.340 because your bed is warm,

00:00:34.360 having dessert tonight at dinner because you're going to start tomorrow,

00:00:36.960 or I'll make it up at the end of the week.

00:00:38.440 I'll do more calls then.

Dan Martell - September 10, 2023