Dan Martell - You Should NEVER Close 100% of Your Sales.

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00:00:00.000 hey, do you want to buy my McLaren for 10 bucks?

00:00:02.180 Yep, 100% sales closes.

00:00:03.960 No, Sherlock, you're giving it away.

00:00:05.920 People that brag that they close 100% of their sales calls

00:00:08.660 either are only doing one sales call a month

00:00:11.040 or they're selling everything for nothing.

00:00:13.720 What you should do is create an incredible offer,

00:00:16.520 make it incredibly attractive,

00:00:17.820 and then price it at a point where honestly,

00:00:20.840 like 30, 40, 50% of the people buy

00:00:23.280 and the other people don't buy.

00:00:24.480 If you don't have people that say no,

00:00:26.720 then you should figure out why aren't you charging more?

00:00:28.820 Most people selling coaching, agencies, services, local services, you only have so many people.

00:00:34.720 So if everybody's saying yes, put your prices up until you get enough people saying no,

00:00:39.140 but the margins are there so that you actually can invest in the best service.

Dan Martell - March 10, 2024