Your social media is not for your family. It s for you! The amount of entrepreneurs that I'm friends with that post their vacation, their kids' recitals, their workouts... just ask yourself why are you posting this? What is the purpose of this? What have you learned about this? If you re on a family vacation, why is this important to you? Add that one little tweak and it takes a piece of content that s relevant for 6 people in your life to everybody that follows you.