Dan Martell - You’re 100% wasting your ad budget if you don’t know this. #shorts

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00:00:00.000 To me, AdWords, and I do a lot of it

00:00:02.180 across different companies,

00:00:03.460 is the data to validate the viability of the channel

00:00:07.800 or the keyword CAC Payback.

00:00:09.400 And then once I've got it and I'm paying for it,

00:00:11.820 then I use SEO to backfill to own it organically.

00:00:15.020 So some people forget that part

00:00:16.760 and then they spend a lot of money

00:00:18.200 and then they keep spending a lot of money.

00:00:19.660 I wanna spend a lot of money to learn.

00:00:21.880 And once I know I've got some keywords that perform,

00:00:24.540 then I'm gonna go create my backlinks in my SEO

00:00:28.620 to own those keywords so I don't have to pay

00:00:30.760 for them all the time.

00:00:31.680 And I kind of can figure out the ROI of it

00:00:33.800 because I know what I'm paying

00:00:34.920 and I know the volume of the search term.

00:00:36.520 So I know if I ranked for it, how much ROI would get back.

00:00:39.980 So that's the proportion I invest in deciding the keywords.

Dan Martell - March 21, 2022