Dan Martell - March 21, 2022


You’re 100% wasting your ad budget if you don’t know this. #shorts


Episode Stats


Length

43 seconds

Words per minute

230.87558

Word count

167

Sentence count

8


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode of the eCommerce Lifestyle podcast, I talk about how I think about my investment in keywords and how I calculate the ROI of each keyword. I also talk about the strategy I use to find the keywords that perform the best in search engines.

Transcript

Transcript generated with Whisper (turbo).
00:00:00.000 To me, AdWords, and I do a lot of it
00:00:02.180 across different companies,
00:00:03.460 is the data to validate the viability of the channel
00:00:07.800 or the keyword CAC Payback.
00:00:09.400 And then once I've got it and I'm paying for it,
00:00:11.820 then I use SEO to backfill to own it organically.
00:00:15.020 So some people forget that part
00:00:16.760 and then they spend a lot of money
00:00:18.200 and then they keep spending a lot of money.
00:00:19.660 I wanna spend a lot of money to learn.
00:00:21.880 And once I know I've got some keywords that perform,
00:00:24.540 then I'm gonna go create my backlinks in my SEO
00:00:28.620 to own those keywords so I don't have to pay
00:00:30.760 for them all the time.
00:00:31.680 And I kind of can figure out the ROI of it
00:00:33.800 because I know what I'm paying
00:00:34.920 and I know the volume of the search term.
00:00:36.520 So I know if I ranked for it, how much ROI would get back.
00:00:39.980 So that's the proportion I invest in deciding the keywords.