You’re not behind (yet): How to learn AI in 18 minutes
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Summary
In this episode, I'm going to show you how AI works, the fundamentals you need to know about it, and how to future-proof yourself so AI makes you a weapon instead of replacing you. If you're not behind on AI yet, you re not behind because the truth is, most people still don't understand how to use it well. By just watching this video, you'll know more about AI than 90% of the people out there, and if you make it all the way till the end you'll be in the top 1% of all AI users.
Transcript
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believe it or not you're not behind on ai yet because the truth is most people still don't
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understand how to use it well by just watching this video you'll know more about ai than 90
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of the people out there and if you make it all the way till the end you'll be in the top one
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percent of all ai users i've personally tested thousands of ai prompts across every major
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platform built dozens of custom ai tools for my own companies and helped hundreds of founders
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turn AI into their most profitable team member. So today, I'm going to show you how AI works,
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the fundamentals you need to use it, how to master it, and how to future-proof yourself
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so AI makes you a weapon instead of replacing you, starting with how it works.
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Essentially, you've got all the world's information. I'm talking videos, podcasts,
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documents, Reddit threads, and then AI analyzed it, and then it did this mathematical equation.
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And then it tries to predict the most logical next token
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It's just like if you say twinkle, twinkle, little,
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that come out of any chat AI have a lot of em dashes.
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and it's trying to replicate what it's seen us create.
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And this is why if you give it really good information,
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because it can use all that input to build context it's kind of like if somebody tells you
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all the details of a story and then ask you a specific question you're more likely going to get
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it right because you have all the details of the story that's what ai needs to give you the best
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outputs and that's where people fall short the truth is ai isn't magic it's just pattern
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recognition with the fancy suit on so now that we've covered how ai works behind the scenes we
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need to talk about the fundamentals and how you need to use it the right way starting with the
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right way to prompt the more information you give it aka the prompt the better the output will look
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did you know you can give it like two three books worth of information about your question
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before it even gives you an answer most people are giving it a text message it's giving it nothing
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and then you're expecting it to do magic a few months ago i was working with a founder that
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built this really cool ai technology and he was working on the marketing and he was having a
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really hard time getting the marketing to actually communicate what his product did he spent like
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three weeks on it iterating going back and forth trying to get the messaging right trying to get
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the headline right trying to get the copyright all i did was sit down and i gave it the format about
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to teach you and i hit enter and within 12 seconds it outputted the perfect plan structure and
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strategy for him to get his customers to buy it took less than 15 minutes to implement on his
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website and all of a sudden he's converting that traffic into customers what did i do different
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here's how it works the first thing is the role you got to tell it who to be like it's kind of
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like act like a professional dancer act like a killer musician so all i did when i was helping
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my buddy to fix his prompt it said act like a world-class marketing strategist that focuses
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on conversion for software what that does is it takes all the friggin information in the world
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that's all been cataloged and structured and it says okay out of all of this only focus on this
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piece and then with that it can then give you an answer that's very specific if not it just looks
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watered down the second part to your prompt is the context i want you to give it all the background
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information if you have marketing documents you have transcripts from a call you have any kind of
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standard specification the more you can give it it can use that in its little brain for that prompt
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to guide it in its output the third is the command you have to be very specific whatever you want it
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to do tell it be very explicit i always say make the implicit explicit when we're prompting and
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the last and the fourth is the format oftentimes for me i don't want these long lengthy outputs
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i want bulleted lists i want it short and concise i want it in a table format i want it in a pdf
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the format is how you take that output and then use it in other tools you might want to put it
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in a csv so that you can import that into another tool but if you don't tell it that it's not going
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to know what format you want if you do those things you will notice a complete difference
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in the output i'll even go as nerdy in the format where i'll say here's the format then give it a
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template to follow then hit enter and it can't go outside of those parameters the truth is is
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the quality of your output will never exceed the quality of the input to your prompt so now you
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know how to structure your prompt but there's this other crucial step that if you don't know you
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can't learn ai properly which is you got to pick one tool and don't switch the amount of people
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that come to me and they're like hey i'm using chat gpt and claude and gemini and grok and i'm
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like show me your prompts and it's crayola it's simple they haven't mastered the tool learning ai
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is like learning an instrument if you tried to learn a little bit about the piano and the guitar
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the drums all at once you wouldn't be really good but if you decided to pick one and you decided to
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be a master at it the others become way easy after it because you understand music you understand
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tones you understand how to read sheet music same thing with ai tools pick one and master it before
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you switch once you understand how one works the others are way easier to pick up and i will be
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honest the people that keep switching tools all the time i just call it procrastination masters
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go deep before they go wide so know the tools know which one's right for you and go deep on it
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so i've already mentioned the top three okay we've got claude gemini and shadgbt i'm gonna walk you
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through each one and tell you exactly which one does what best so that you can pick the right one
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for your current use case so for example if you do a lot of writing creative work deep thinking
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code well claude's got everybody beat there and it could change in a few months but for right now
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i'm telling you claude's the one the other one if you do a lot of research you need up-to-date
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information you live inside of google tools you can't go wrong with gemini it is an incredible
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language model and it's the one a lot of people that are like google specific are using gpt is a
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great one it's the first one to get really popular it's got a lot of integrations can't go wrong with
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it and before you start hammering me in the comments i understand there's a bunch of others
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So don't tell me about Grok and all these Chinese models.
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I'm just telling it for most people that are like,
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I'm ready to be masterful at this so I can become a weapon.
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And by the way, if you choose to go towards ChatGPT,
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that goes through everything to make you a pro.
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that is what I use in my companies to implement AI.
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Just find me on Instagram and DM me AI business.
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and you feel like you've got everything covered so far,
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the cool part, you're in the top 10% of AI users.
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what I'm about to teach you, you'll be in the top 1%.
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This is where we get a little advanced, but it's fun.
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and then you let AI figure out the best way to get there.
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instead of doing all the work yourself which you're doing today you let ai do the heavy lifting
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the way i like to think about it is push is kind of like when you used to get directions from a
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friend when they're like come to my house come over and then they tell you you got to turn left
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at the house and then right at the church and then you'll see a red mailbox that's how most
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people prompt poll is like gps where you let the ai direct you based on the destination you've given
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it so here's how you use poll prompting it's super cool first you give it the role in the context
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like you normally would it needs to know kind of who it should act like and what's the information
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about the scenario second is you give it the outcome based objective right this is where you
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tell it what you need so you might say i need a sequence that converts cold leads into booked
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calls right very specific it's like the destination third you say this ask me all the questions you
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need for you to create this for me and then give it back to me in and then you can say the format
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you might say pdf or a table then just answer all the questions my little trick there is i use the
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voice mode where i can just hit that little microphone and then answer because they might
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give you seven questions and i don't want to type that much but you give it all the answers and then
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let ai do the work watch it cook now you might say hey i need to refine this ask me more questions
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to make it more relevant and it'll keep refining so you keep essentially using that's why it's
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called a pull method you keep having it pull from you exactly what you need and let it go find the
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solutions this is how software programmers have been doing it for a while okay most coders are
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are sitting there and we're coding through outcomes.
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That's now becoming the mainstream for how you can prompt.
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So number five, master prompts for every role in your life.
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it's kind of like a manual about a part of your life.
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would be in that manual well i would assume and they would have everything about me my life the
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people in my life how things are structured what we sell when you have these master prompts and
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you use it to give it to the ai because you might switch to different ones then it'll give you better
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answers because right now if you don't it's not personalized to you it's just giving you generic
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auto completion instead of something that is laser focused to your exact situation and remember
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earlier when i talked about giving it context this is the context and if you do it once you
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never have to do it again and it makes prompting so much easier and faster every team member in
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all my companies has to have a master prompt they have to show it to me i got to make sure
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it's complete i just can't imagine that they're efficient chatting with ai all day long and it
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giving great answers if it doesn't have that so now let's create one for yourself the first thing
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is we're going to practice pull prompting you can say i want to create a master prompt for my role
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as whatever your role is in life you know father husband vp of marketing and ask me all the
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questions you need to create it for me see how we're going to have it pull from me now it's going
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to give you all these questions so they can create this document and that's where you use the voice
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to text feature and just answer each one conversationally and third once ai gives you
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your master prompt go through it and just refine anything that doesn't feel right and you can
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literally just talk to it and say like update this add this you're missing that you didn't understand
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this properly and it'll literally update the whole thing for you the last part is to save it as a pdf
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and i like to just call the master prompt and then the role name so i have them on my hard drive and
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that way when i'm using different ai tools i can always upload it so that it has perfect context
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on my situation in life the truth is if ai sounds like a stranger and anybody could have got that
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output it's because you haven't introduced yourself the master prompt is how you say
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hello ai this is who i am the cool part is like i said you can use it in other tools
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i personally spend a lot of time in a tool called manis which lets you create agentic workflows and
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when i first loaded up the tool it didn't know anything about me so i use my master prompt to
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give it all the context so that it could do outputs that were very personalized if i had to like
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play with it and tweak it and talk to it it would have just took me a long time this gets an ai
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But what if you're like trying to get an output
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and you like the output and you wanna like repeat it
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This is where you need the next tool to master AI.
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and it has all the structure and you have the ingredients,
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and eventually it gets an output that you're like,
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Why did it take me 17 minutes to get to that output?
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Understanding how to create system prompts is the future.
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I want you to create a system prompt that does X,
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It's literally you code system prompts with words.
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then you copy that system prompt into a custom GPT
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And then you've got a system that works for you on repeat
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without ever having to give it instructions ever again.
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I use it to create systems for my team to follow
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look, just give it the topic and it'll do something for us.
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and just make it really simple for everybody else to use.
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All the complex system prompts from the top AI tools,
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and 20 plus others were actually collected and put together.
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what the world's best system prompts could look like,
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just search system prompts and models of AI tools
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on GitHub, on Google, and you will find the link
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to understand how powerful these can be created
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like build mobile apps or reconcile financial details.
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That's the truth. But here's the thing. AI is evolving fast. I'm talking every day. And if you
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want to stay ahead, you need to make sure AI will never replace you, which takes us to our last
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point, but the most important one, which is future proofing yourself, which comes down to taste,
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vision, and care. There are three things that when I sat back and I asked myself, like, what are the
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areas of human existence of life that I feel is going to be really hard to disrupt? I feel like
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things like our taste for what is great and our vision for things that don't exist that should
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or caring about other people. What a crazy idea. I really don't think that AI is going to be able
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to do that well. Simulate it, maybe, but I'm talking heartfelt, empathetic conversations.
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That takes you. Machines can optimize what already exists, but humans imagine what doesn't.
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First thing is taste. You got to immerse yourself in excellence. I think of it like standing
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underneath a waterfall and allowing amazing world-class things to be poured over me so that
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I might have the possibility of picking stuff up. So if you're like massively interested in music,
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go subscribe and use your social media to learn music. If it's code software, I want you to use
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your feed to feed your mind. Go and follow all the top people. Go subscribe to the newsletters.
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The more you consume the best in the world and you get to understand what greatness looks like,
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the better you build your taste. The second is vision. Schedule thinking blocks so that you can
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sit down and think about the future. Visualize concepts because your brain doesn't think in
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words. I don't know if you know this, but like if I say pink elephant, you just saw it. You didn't
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have the words written down in your mind. So even just doodling, planning, exploring, reading books
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that'll expand your horizon, that gives you a sense of what's possible or maybe how the world
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should be shaped around you. And that is your job to shape the AI to help you with the vision.
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doing all the boring and dirty and dangerous work for us
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Then you have the time to collaborate with people authentically.
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Start thinking about ways you can get out in the world
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I really think that AI has enabled us to have this deep desire to be around other people.
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It's why you see events having record number of people showing up and sold out in no time
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Do these three things and AI will become your weapon instead of your replacement.
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Most small businesses haven't even started using AI in a meaningful way.
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So just by watching this video, you're already ahead of the game.
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just 10 minutes of action beats 10 hours of tutorials.
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So just leave me a comment and leave that commitment below.
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and I'll send you my AI implementation playbook
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Like I mentioned, if you want the full chat GPT masterclass
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just click here and I'll see you on the other side.