Dan Martell - You’re not just looking.

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00:00:00.000 How many people, when a salesperson approaches them and says,

00:00:02.560 how can I help you today?

00:00:03.280 And they go, I'm just looking.

00:00:04.520 They ain't just looking.

00:00:05.900 Nobody just happens to wander onto a car lot.

00:00:09.180 They walked onto the car lot because they wanted to buy a car.

00:00:12.120 And they're hoping that you're a professional

00:00:14.320 and that you will help me convince me

00:00:16.420 that today's the day that I buy the new car

00:00:18.660 because I don't have internal fortitude to do it myself.

00:00:21.500 A great salesperson is a professional salesperson.

00:00:24.400 You expose the truth.

00:00:25.360 You help them quantify the pain.

00:00:26.920 You help them see the opportunity.

00:00:28.340 Until the pain of staying the same is bigger than the pain of change, nobody's going to do anything.

Dan Martell - November 20, 2023