In this episode, I sit down with the founder of The Dominion Society, a new organization dedicated to fighting racism and white nationalism in Canada. We discuss the importance of putting a professional face on the movement, and what it means to be an activist.
00:00:55.720i think you can tell by the way that i present myself by the way we put together our video
00:01:00.760content our website and so on that we're very conscientious about the the role kind of image
00:01:05.800plays in growing our movement and i think that's why we've been so attractive to people over the
00:01:10.600last two weeks it has just been two weeks since we started a lot of traffic on the website yeah
00:01:15.480we're getting a ton of traffic we already have five over 500 paid members in our organization
00:01:20.440representing every single province and one territory across the country and then we've
00:01:24.520also gained thousands of subscribers on on five different social media platforms we're going on
00:01:29.320four thousand on twitter we're going on three thousand on instagram and our launch video got
00:01:33.560over a hundred thousand views on twitter alone it's good video man it's great yeah yeah we know
00:01:39.000the important role that kind of aesthetics and professionalism play and we want to scale that
00:01:43.400as we continue to grow we're not like people want us to give them poster designs to print out of
00:01:48.200their you know home printers and all these things but we're we're taking things slow and measured
00:01:53.000We want to make sure that we onboard the proper activists.
00:01:55.460We want to make sure that all of our print materials are done professionally.
00:01:58.600We don't want garbage black and white print or paper stuck up on poles.
00:02:02.300We want to make sure we're following municipal bylaws, that everything we put out is to a very high standard and all of our activists are able to represent our organization effectively.
00:02:11.080Because we know that even a few small bad apples or one moment on a street corner with a cell phone.
00:02:17.680One guy with a Confederate flag, right?
00:02:19.720Just one guy with a Confederate flag, and that's it for you.