00:03:28.220And the really stupid part of that is, is that you don't make a video go viral on YouTube by clicking a lot of, or liking a lot on the top comments.0.64
00:03:40.240Of course not, because if it was that easy, everybody would do it.0.97
00:03:43.920And why wouldn't Jed Wallace, if he was so clever and such a hired gun here, why wouldn't he like the video more?
00:03:52.000Because that would actually help a video go viral.
00:03:54.820clicking a lot of likes on a comment has no effect on the algorithms of YouTube
00:04:01.020and you also did well you can show you can show this instead of you know we
00:04:04.600got we got the numbers we got the curves we got the graphs and and also what
00:04:09.000Kulata is claiming here he's saying that after Jed Wallace was given this
00:04:13.660video say hey we should send this to Jed there is a text message saying that
00:04:18.500after he did that the the view spiked and the comment spikes and it didn't so jed made it go
00:04:28.140viral yeah which is not true anyways so in this report he's saying that he's looking at three
00:04:34.560things he looked at tiktok videos he looked at reddit he looked at the way that the comments
00:04:40.300were uh pushed up or pushed down and he also focused a lot on my little bump video he looked
00:04:47.720at inauthentic activities on all of this what he calls inauthentic and he's saying here in his
00:04:54.080report the little bump interview received few views and little commentary in the initial days
00:04:59.900after it was uploaded on youtube and this was august 10th right yes he's talking about that's
00:05:05.220when it was uploaded yeah and august 14th that's when it was sent to jed wallace he says this
00:05:11.740changed after tag PR team suggested that the content should be sent to Jed. In the hours that
00:05:18.160followed, comments on the Little Bump interview increased rapidly. So Jed Wallace ran to his
00:05:25.700bot factory. He ran to his bot factory. And started writing comments. Click, click, click, click, click.
00:05:30.560That could have happened, obviously. I'm not saying that that's impossible. But it is impossible to
00:05:36.340make the video go viral by clicking on a like on a comment yes that isn't that is impossible but
00:05:42.060the thing is this expert knew or he knows that all the other things that surrounding this video
00:05:49.420is organic so he had to come up with some theory to make it work for Blake's narrative so that's
00:05:56.560why he said the top comments have more like likes than normal so we looked into this in AI and said
00:06:03.120you know, is this normal on a viral video? And I showed my graph of what happened to the video
00:06:08.780when it started going viral. And what did you find, Magnus? Is it normal? It showed that this is
00:06:15.520exactly textbook for what happens when a video go viral. Yeah. It's organic growth. So if my video
00:06:26.040was not growing organically if someone was behind it and pushed ads on it because because that's
00:06:33.440basically what they're saying they're saying that they amplify the video and we asked different ai
00:06:38.920systems if this is possible and ai said that if you push a video you will have spikes like this
00:06:47.860in the views of the video yeah it would be the curve wouldn't be like a flap curve it would go
00:06:52.900go up and down a lot. Exactly. My video went like this. And then it plateaued. Yes, which is a
00:06:59.860totally normal way for a video that goes viral. That curve is just complete textbook of a viral
00:07:07.980video. Okay, so let's look at the comments that he said grew so fast on my video after it was sent
00:07:16.400to Jed Wallace. And this is in his expert report, right? This is his expert report. It says,
00:07:21.260comments on the little bump interview on YouTube from August 10th to 19th.
00:07:25.520And as you can see, his curve goes like this.
00:07:30.680And he's pointing out that that's exactly when it was sent to Jed Wallace.
00:07:35.780There's a timeline there that says when the video was sent to Jed.
00:13:08.940This is really funny because he also writes in his report about all the anti-Blake comments that were on top of all the posts on social media that they were kept being voted up on Reddit and TikTok.
00:13:23.080And then he doesn't really know if there's an upvote and downvote on TikTok.
00:13:26.860That's how much he knows about social media, by the way.
00:14:13.340Yeah, and he's saying that people who reacted to it, you couldn't react like that.
00:14:18.060Because that's not normal, that you react and have strong feelings about a celebrity who behaves badly in an interview.
00:14:26.060Also, another thing that I found out, which also AI taught us, is that when you have a viral video, a lot of people wouldn't even bother to comment because they see that, oh, it's already 34,000 comments on this video.
00:14:41.200My comment is just going to disappear into the, you know, there's so much.
00:14:45.960But if they agree with the top comment, they're going to like that.
00:14:50.180And I also believe that some people didn't like the video itself because they felt, oh, this is showing something that I feel uncomfortable with.
00:14:58.620This is showing a person who is really being mean to another person.
00:17:10.520Is he saying that they actually made up comments
00:17:13.240negative things about Blake or that they just pushed likes on things that were negative about
00:17:18.680her and he's saying I would consider both of those as types of inauthentic activities yes
00:17:23.680have you identified any instance where somebody added false content on Reddit TikTok or YouTube
00:17:29.420he's asking um and the expert says my analysis weren't really focused on the the truth or or
00:17:37.700falseness of different statements i love that he says my analysis wasn't really focused on the truth
00:17:43.840yeah or falseness of different statements yeah but just that he's saying my report wasn't really
00:17:49.120focused on the truth no it wasn't it was just focused on giving blake lively the narrative
00:17:54.560that she wants and he continues to say i analyze patterns in engagement metrics on posts and
00:18:00.620comments specifically i calculated the proportion of the number of likes on top comments versus the
00:18:06.480number of likes on each video, which we already spoke about here. This was his focus. He's
00:18:12.100admitting here that was his focus. And as we now know, that has nothing to do with a video going
00:18:17.740viral or not. Oops. Yeah. And the attorney is asking, first of all, what do you mean by
00:18:22.460manipulation? And he says, in this case, the manipulation would be an effort to boost certain
00:18:28.760comments attached to specific videos. And then this part is interesting. Okay, but there are
00:18:34.640lots of different engagement metrics i'm asking are you aware of any study that says the ratio of
00:18:40.480likes on a top comment to likes on a parent post is indicative of manipulation basically if you can
00:18:48.420see if a video is manipulated because there are more likes on the top comments that you think is
00:18:54.980normal and he's saying i'd have to double check but again i would say this is this is a this is
00:19:03.700This paper is following a very similar mythology for YouTube.
00:19:09.900And then the attorney is asking, other than this paper that you cited, can you cite to any other peer-reviewed article study that would indicate that likes on a top comment in proportion to likes on a parent post would be indicative of manipulation?
00:19:27.200And he's saying, again, I can't recall right now on that is that specific.
00:19:32.620I would say the earlier site to Young is a similar type of comparison on the Twitter platform.
00:19:39.440I think Young is another expert, and he also gave them a lot of articles and papers, kind of, you know, trying to justify all this.