00:03:50.480that Baldoni had spent $500,000 to retaliate against Lively
00:03:55.460and that Baldoni and Jamie Heath offended, harassed, or violated too many people.
00:04:01.980Also, they're referring to a text where Ryan texted Josh Greenstein at Sony,0.99
00:04:08.820accusing Baldoni of malignant stupidity and revolting behavior,1.00
00:04:14.920and that he also remarked to Colin Hoover that Baldoni was obviously a predator and a sociopath.1.00
00:04:23.840And also that Ryan wanted WME, the agency, to unleash Ari on him.
00:04:30.700Ari Emanuel is one of the top guys over there and he has a reputation of being pretty brutal.
00:04:36.900He's the one who came out publicly and said he's ride or die for Blake and Ryan and that he did
00:04:43.180not have a problem with firing Justin Baldoni. Anyways, keep that in mind. Here is one of the
00:04:49.960now unsealed text messages from Ryan Reynolds to Warren Zavala, his agent over at WME.
00:04:58.840Ryan says to Warren, you know who has only spent about $500,000 to retaliate, ruining my wife's reputation, and irreparably damaging brands she spent seven years meticulously building from scratch capital letters?
00:05:18.440To say nothing or the jobs and livelihood those operations provide,
00:05:23.380I'd say you know who has captured significant more value in this ordeal.
00:08:52.640So here it says that Blake Lively did not believe she could proceed with public appearances because of the smear campaign.
00:09:00.820And it's clear in the text message that this was Ryan Reynolds' decision.
00:09:05.280At the same time, after her lawsuit settled, which I think was the peak of Blake Lively's unpopularity, she decided to attend the Met Gala.
00:09:16.240Also interesting that Ryan suggests that she should post on social and live her life and be out front like normal.
00:09:24.280This text exchange is from September 12th, meaning that it's over a month since the premiere.
00:09:32.860So now we know, obviously, who Blake has been listening to this entire time.
00:09:37.720Definitely not publicists, PR people or lawyers.
00:09:41.320she's been listening to her husband who gave her terrible terrible advice. Then we got some more
00:09:48.240interesting stuff from Ryan here where he basically in one message confirms that Maximum
00:09:54.100Effort worked so hard for the marketing of It Ends With Us and in another text he's trying to
00:09:59.880blame all the bad marketing on Sony asking them to clean up his mess. Here he is earlier in August
00:10:07.400this is just a week after the premiere this is from august 17th where he's saying where ryan is
00:10:14.080saying i think it's twofold sony has to advocate in full-throated way that feels real and unequivocal
00:10:20.900and we have a plan for the other stuff but sony putting their mouth where their money is
00:10:26.480hasn't actually happened they are threading the needle and they know it they're not offering her
00:10:31.880an effing iota of protection despite the fact that blake stood up to real life monsters on sets
00:10:39.160and throughout post post-production the real life monsters she he's referring to here are obviously
00:10:47.320just boltoni and jamie heath and then he says and she put everything into making this a global hit
00:10:55.500she threw everything she had at this and and did I and maximum effort despite them barely even
00:11:05.060paying my company for a massive viral marketing hit and they're letting her hang if this were a
00:11:13.980man it wouldn't be going down like this so here Ryan is basically admitting that he put everything
00:11:23.860he had into this movie and so did his marketing company Maximum Effort. If you follow this case
00:11:32.240for a while you probably know that one of the things Blake Lively also convinced the other
00:11:38.640cast members to believe was that it was Justin Baldoni who told them what to say in the marketing
00:11:46.980campaign for the movie. He was the one according to her and her co-stars that said that they should
00:11:53.380just brush off the real theme of the movie that they shouldn't really focus on tv and that they
00:12:00.520should focus on flowers instead i mean we already knew that maximum effort was involved in the
00:12:06.540marketing but here is pretty obvious that they were the one controlling everything and now we
00:12:13.760also know that ryan reynolds puts everything he had into this movie it's not every day the husband
00:12:20.600gets to interview his wife's love interest in a film.
00:13:38.180This is part of a systemic and coordinated campaign by a crisis PR team.
00:13:43.920So he wants Sony to blame the bad marketing of the movie on Justin Baldoni's crisis PR team.
00:13:53.080And then Warren says, I plagiarized this, meaning that I guess he agrees.
00:13:57.180And then Ryan continues, and they let her hang on the marketing angle as well, which is unforgivable,
00:14:04.960saying that it was Sony's fault that Blake went with the bring your girlfriends and florals and popcorn and whatever to watch a movie about TV.
00:14:13.400this is mess they got her into so now he's saying that sony got her into this mess they are not
00:14:21.240keeping her safe on every front and then he says the hollywood reporter thing they did was a joke
00:14:26.900this morning i sent josh this and he's pointing down to something he's pointing to this article
00:14:33.120in the hollywood reporter where it says it ends with a sony chief praises blake lively for advancing
00:14:39.320the conversation around dv tony vincecara chair ceo of sony pictures also commended author colin
00:14:47.360hoover and other women who made the hit movie possible he also famously said in this interview
00:14:54.160with the hollywood reporter we love working with blake and we want to do 12 more movies with her
00:14:59.660that's two years ago they still have nothing in the pipeline with blake lively just putting that
00:15:06.220out there sony if you want to make more movies with blake if you're going to make 12 more movies
00:15:10.480with her where are they anyways ryan wasn't too excited about this article he was like that's not
00:15:16.660enough so he's saying this the hollywood reporter thing they did was a joke this morning i sent this
00:15:23.320to josh and then he's pointing down at his text that he sent to josh and this is what exactly he
00:15:30.260wanted sony to say it says we see the backlash over how it ends with us was marketed we see it
00:15:37.440targets blake specifically but marketing and messaging a wide theatrical release like this
00:15:43.460film is something that is designed and decided by teams of people influenced by deep research
00:15:49.680and developed performed by teams of experts internationally this work is led by the studio
00:15:55.920distributing the film and he continues our goal was to release a film that covered an important
00:16:04.180subject matter that wasn't rooted in female trauma but instead female triumph this is a choice we all
00:16:11.860made we see and acknowledge any survivors who wish we marketed this differently we see and acknowledge
00:16:19.400the overwhelming positive impact the message of the film itself has had we're thrilled this film
00:16:25.840has over-indexed and become one of the great success stories of the year. What a profound
00:16:30.980moment for women in film. This is what Ryan Reynolds wanted Sony to tell the press. And he
00:16:39.880just said in a text message just a few days earlier that he put everything he had into this
00:16:47.200movie and the marketing of it. I mean, I've never seen anyone work so hard of not taking
00:16:52.440any responsibility for their own mistakes this is just crazy and that brings me to the reddit thread
00:16:59.720i saw this morning where people were discussing these text messages saying that i bet it was
00:17:04.780ryan reynolds idea to extort taylor swift and that makes a lot of sense to me when you see
00:17:10.100how he was trying to blame everyone else how he was putting pressure on people to put words in
00:17:16.260their mouth because he wanted them to say something to save his wife. And as I've been
00:17:21.960talking about before, Ryan is not doing this because he's a good husband to his wife. He is
00:17:27.700doing this because he sees Blake Lively as an extension of his brand, Ryan Reynolds, and he
00:17:34.900needs to protect the brand. This is not about being a good husband who wants to protect his wife from
00:17:42.380bad press this is about vying anyways this brings me back to that article that i spoke about
00:17:48.460yesterday in the new york times where blake lively was portrayed as the woman that encouraged
00:17:54.280other victims to come forward who had experienced smear campaigns against them as i said yesterday
00:18:01.360i don't know enough about the other stories the other women in that story to know where the truth
00:18:07.720so I'm not going to comment on that but I have a lot of other opinions about that article so if
00:18:12.420you missed my episode yesterday you should go and watch that but anyways a thing I didn't discuss
00:18:17.280from that article yesterday was the involvement of The Rock how they're also pointing to him
00:18:23.320as one of the people that allegedly hired the same team as Justin Baldoni to smear his ex-publicist
00:18:32.300stephanie jones who also used to represent justin baldoni as you might remember stephanie jones
00:18:39.940wanted to punish justin baldoni and her ex-employee jennifer abel when she left and took justin
00:18:46.580with her to a new company and that's when stephanie decided to leak all the private text0.85
00:18:53.700messages on her ex-employee's phone and give it to blake lively and that ended up in the new york
00:18:58.360Times and all that stuff. But anyways, this is what I find interesting because now the rock is
00:19:04.360dragged into this for real by the New York Times. They're saying in this article, hundreds of pages
00:19:11.160of depositions and discovery materials in her case points to links with other campaigns. In a sworn
00:19:18.340deposition filed days before the settlement in Miss Lively's case, Katie Case, a former vice
00:19:25.140president at TAG, which is the crisis management company that Justin Baldoni also hired, stated
00:19:31.000that TAG and its staff were asked by Dwayne Johnson, known as The Rock, to create a website
00:19:38.040about his former publicist, Stephanie Jones. It describes Ms. Jones as someone who leaked her
00:19:44.640clients' secrets and mistreated her employees, the deposition said. Interestingly enough, I think
00:19:52.320that is a very good description of Stephanie Jones.
00:19:55.960I mean, there's no way she can deny1.00
00:19:57.420that she's leaking confidential information about her clients.
00:20:01.100She has admitted to giving all those text messages to Blake Lively.
00:20:04.760But anyways, I find it really hard to believe