On this episode of Money Monday, we have special guest Kevin Tobias on the show. Kevin is a serial entrepreneur, entrepreneur, and entrepreneur coach. He's been with us for a while now and has a ton of experience in the ecom industry. In this episode, we talk about how he started his business and what he's been working on the past year. He also talks about his new Lamborghini and how he s been able to get a million dollars in sales in less than a year. We also talk about the importance of social media and how it can be used to market your business to your audience. We hope you guys enjoy this episode and don t forget to subscribe on your favorite streaming platform so you don t miss out on any new episodes! If you like what you hear, please HIT SUBSCRIBE and leave us a review on Apple Podcasts and we'll give you 5 stars! Subscribe, Like, Share, and Subscribe to our other shows Business, Wealth, Life, and Fitness, The Anthropology, The Huffington Post, The Hustle, The Financial Report, and The HYPE Report. Thank you so much for being a part of the Fresh Fit Family! We appreciate it greatly! Cheers, EJ & KEVIN! - The Fresh Fit Crew. - P.S. We'll see you in the next episode next Monday with a new episode of Fresh Fit Podcast! Don't Tell a Friend about it! . . . - E-mail us what you thought of the podcast! Timestamps: with a screenshot of your thoughts, rating, rating & review and a review! or a review? or your thoughts about it's a review of it's value? - Rate/review? or share it on Insta: - What s your thoughts on the podcast? & what would you'd like to hear about it? and what you would like to do more of it does you think it's the best thing I'm listening to do in the podcast or what you're listening to it? :) - Thank you for listening to the podcast & what do you're getting a chance to do next? I'll be hearing about it?? - Timestay Meghan & Amaya - - & more! + - DM me! & much more! - Timeday, - KEVY!
00:02:51.000We're going to catch up and shoot the shit and give you guys a little bit of value in the same process you guys know, especially when it comes to marketing.
00:03:30.000So if you guys want to see my stances on different topics that we might not necessarily cover here on YouTube, go ahead and check me out over there on Twitter, Unplugged Fidex.
00:03:37.000I'm trying to get it to 100K. I made it a couple weeks ago.
00:03:39.000So, you know, it's at 30-some thousand, so let's get it to 100K before the end of the year, guys.
00:03:44.000And guys, if you want a brotherhood, man, to be successful, learn about marketing, networking, success itself, join the brotherhood, CEO Network.
00:04:34.000I've been coming up with different ways to market, to be able to attack my audience different ways as far as doing promos and doing mastermind events and just collabing with different people who can get to that level of achievement.
00:04:49.000So how important is marketing to business?
00:04:51.000Because I look at your page, right, on Instagram, and it's crazy, bro.
00:04:54.000I see the stories, I see the posts, I see the reels, but it's all geared towards something that's going to be beneficial to you, money-wise.
00:05:02.000So, for instance, like I'll be saying, I'll be posting about like, okay, if we do on social media, I feel like we should always capitalize as far as when it comes to making promo posts and stuff like that, because Like Amaya was saying,
00:05:18.000we want different streams of income, right?
00:05:19.000So I feel like a $150 post can end up making me $10,000, $20,000, $30,000, $40,000, $50,000.
00:05:26.000Like I was telling you, I'll post a $150 post, but a person will say, okay, well, after this, the promo, I want to do a FaceTime call.
00:05:38.000Depending on if they want me to like coach them into something like on how to build their business or how to do their personal credit this way or that way.
00:06:05.000Depending on what they want to do with me.
00:06:07.000If they want to just be in a YouTube video or something like that, because if you're on a video with me and we run ads on a video, for instance, I'm guaranteeing a million views Through Google Ads.
00:06:19.000So you have to pay for your own Google Ads, right?
00:06:22.000If you want, like if me and you in a video, but you could be in a video with me and I'll make sure it hit a million views with Google Ads.
00:06:33.000We'll get the YouTube video, we'll do the reels, but now if you want extra ads or if you want to do blog posts and stuff like that, then they pay out they pocket for that.
00:07:48.000Probably about $2 million, $2-3 million.
00:07:51.000And that's like having coaches and mentorships.
00:07:55.000Probably about 400,000 in mentorships, to be honest.
00:07:58.000Just like learning from other people, putting yourself in the right rooms with the right people?
00:08:01.000Like low-key, you know, buying courses and looking at what people doing, paying attention to things, showing up at different people's seminars about real estate, people's seminars about credit and shit like that.
00:08:26.000And guys, if you guys got questions about marketing on the internet, marketing on Instagram especially, this is a guy that you want to ask, man.
00:08:33.000Definitely been killing it on Instagram.
00:08:34.000And I got some questions as well about the story posts.
00:08:36.000So Derek the Trader goes, Chris, you are a human equivalent...
00:09:50.000If a person going to jump into business, the very first thing is going to get a brand new LLC. Now, as far as what I was telling you earlier, if I would go get an LLC, it would probably be aged.
00:10:15.000Unless you want to wait three years, but if you want to just skip the line, you'll be better off just getting an age corp, age LLC, and just starting from there.
00:10:22.000And that way, when you hook yourself up to that, you can basically get funding quicker.
00:10:27.000Because if your credit is good, then you'll be able to get whatever you really want.
00:10:31.000But at the same time, we both know It still works like this.
00:10:35.000Like, if we want a car, you still need to build up the car credit history, the credit card.
00:10:38.000But it'll make it easier with the age LLC. Skip the line.
00:10:44.000Don't start your own LLC. Get an age corporation that's been there for a period of time.
00:10:59.000That's why I tell people, if you want to buy real estate and you have a job, don't quit your job until you close that loan.
00:11:03.000Or, the other route you can go, which I even think about this, is having an LLC that's aged because they're going to look at, oh, do you have two years of tax returns for this business is what they're going to want.
00:11:16.000It's a site on Google called Wyoming, but it's really, the age comes from inside connections with people that you kind of know that be having them for sale as well, because they don't really like the, like they'll give you some that's like published, but you're looking for the ones that's unpublished.
00:11:32.000So, let's say if I add you on my LLC, and I don't be the manager of it or something, and I make you the manager because you got the taxes.
00:11:39.000Because you still, like, if Myron go open up LLC, right?
00:12:35.000So you can buy the business, and then when you buy that business, you're basically getting, does it come with all the tax records and everything else?
00:12:41.000But then after you buy it, you want to get your lawyer on it to look through the business, make sure that they haven't got sued, they don't owe nobody, they don't got no lien, you know?
00:13:28.000But if I might have the connection for the trade lines, the business trade lines, and stuff like that.
00:13:33.000Can you explain to the people what a trade line is?
00:13:36.000Well, it's business trade lines, it's personal trade lines.
00:13:38.000But a trade line is basically just, like, if I got a $50,000 credit card, I add somebody on my $50,000 credit card, and they get the credit, or the, you know...
00:13:51.000The $50,000 credit card for y'all to know.
00:13:54.000So it's kind of like you will get it until it falls off and then once it falls off you don't get it.
00:14:51.000Now they're like the new credit, the FICO 10 and all that type of stuff is coming out and they're getting very strict with that.
00:14:57.000They know that everybody is trying to finesse with the trade lines.
00:15:01.000Speaking of FICA on credit, how do you get your credit score up to like 750, 850?
00:15:08.000Not having a lot of bad stuff on there, to be honest.
00:15:10.000Just paying your bills on time and then just adding a whole lot of primaries.
00:15:14.000But I usually, what I do is I just go in the bank and just ask for a $50,000 secure loan, $100,000 secure loan or credit card or something like that.
00:15:21.000I do it like, it's better to do it that way.
00:15:37.000Yeah, you can do it with the business or you can do it with the personal.
00:15:40.000But you want to build your personal up, lock your personal, and then leave your personal alone and start just dealing strictly with the business.
00:15:47.000Because if you start messing with the personal, then it's just going to be too much.
00:15:52.000Just lock your personal once it gets to a certain level and then just strictly deal with the business.
00:15:56.000And you can be the co-sign for the business every time.
00:16:00.000But I'd rather just have other people on the business with me and we just climbing up together every time.
00:16:07.000Other than social media, how do you market for your business?
00:16:24.000And a rapper charge $50,000 to do a walkthrough.
00:16:27.000But if he's willing to do a drop for you for $15,000, that's probably one of the best investments you can do because you can literally use that video for years and years.
00:17:26.000So he just makes a video, he'll do a drop.
00:17:28.000It's actually cheaper and better in a better marketing way because if he has to come somewhere, he might have a lot of jewelry, he gotta wear jewelry, he gotta get security, gotta get a hotel room and a flight.
00:17:37.000But if he does the video at home, You'll get more bang for him to just...
00:17:47.000You'll get so much business because they're going to see the rapper on your timeline and everybody else's timeline more than what they'll see him on the blogs.
00:17:56.000And whether it's a clothing line, it could be...
00:18:10.000Because there was an app, I forgot what it's called, where you can be an influencer and kind of like put yourself there and then you get booked for like calls.
00:18:18.000Would you say, Kevo, because I've heard this from a bunch of people, they're trying to get into the social media space, they want to be an influencer, or they just want to promote their business, right?
00:18:26.000Maybe they have a business and it's not really taken off like that, they haven't really cultivated social media like that.
00:18:31.000For many people, I've been told, the easiest way is just to pay for promo with someone that's just partnered up with someone, whether it's a musician or influence or whatever it may be.
00:18:39.000That's the fastest way to get your name out there versus building your own platform, etc.
00:18:44.000Would you say that's the fastest way and most efficient way to get your eyeballs on your business or on you?
00:21:25.000If you see somebody that's offering promos, if you see somebody that's offering ways to get around them, Like these networking events and stuff like that, get around it because you can get around and, you know, get your videos or, you know, it's just certain ways of how you do what you're doing.
00:21:41.000And also, I want to just let the audience know too, are you like one of the few people that makes financial content on OnlyFans?
00:21:47.000Guys, OnlyFans is strictly financial content.
00:24:31.000Because a lot of people that's out there, they will have that money, but they don't believe in themselves that much to be able to say, damn, let me pick this person's brain and get around him and learn everything that he knows type shit.
00:24:45.000Because they might be successful in the, like, their business is successful, generates money to a degree, but they might not have mastered, like, the social media.
00:25:15.000Can you explain to the audience the importance?
00:25:18.000Because I don't think people understand how important it is to run ads as far as to promote your business.
00:25:24.000Because let's be honest here, not everyone's going to be organic and go viral.
00:25:28.000We've been very fortunate where we've been able to go viral plenty of times without having to pay for promo, etc.
00:25:32.000But to get your foot in, especially today's day and age where it's so competitive on social media, everyone's on YouTube, etc., Would we have been able to go viral now in 2023 to the same level that we did in 2020?
00:25:46.000So can you talk about the importance of running ads for your business in such a competitive social media driven world?
00:25:52.000Man, to be honest, the reason why I've been going viral is because like, okay, let's say if I do something, I do stuff that I don't really care about what people say.
00:27:19.000If I see something that's viral, and they're talking shit or being negative, and I see that it's like busting from me, I like it because as long as it's bringing attention back to my page and making me money, I'm gonna push it.
00:27:47.000Every time, look, every time I see somebody comment on it, I make it better because it's like, long as people know, like, they need to know, like, who I am type shit.
00:30:20.000Like, any other person, they'll be like, oh shit, like, nah, nah, I need to, let's talk about it, you feel me?
00:30:26.000Because everybody wants to be jokey, everybody wants to be funny, everybody wants to be negative, so you gotta bring, you gotta make it more negative, more jokey.
00:30:34.000So do you think Diddy should have did the same thing with his debacle?
00:32:11.000These people, I want to say tell on him.
00:32:15.000So by default, no matter what she says, they're not going to snitch.
00:32:19.000So it's kind of like, how do you ever combat that to get proof?
00:32:22.000So you basically saying you would have wasted, I don't know what he paid, but let's say if he wasted $30-40 million, you would have wasted $30-40 million?
00:32:31.000No, I'm like you, I would have fought her on it.
00:32:33.000But I'm just saying to her to show up actual proof, obviously she could find that, but people to testify for her, I don't think she's going to find that either.
00:33:13.000Like, imagine you got somebody that's a hater and you know you got way more money than them and they're going to actually get on a page to stalk you, like be in comments or be on this or be on that.
00:33:57.000Us as being like the one percenters, like, you know, we got people who just will never make it ever in life and they're just going to just stalk you and hate you and like thinking that maybe he'll see the comment one day and he might comment and that makes them feel good or something like that.
00:34:12.000It makes them work harder at their job.
00:34:16.000If you're going viral, I guess dig into it, promo it some more.
00:34:22.000And then I see what you mean, because what ends up happening is, once you go viral, that's when people start hitting you up saying, let's do an interview.
00:34:28.000And then you go and you do an interview, And it blows up even more.
00:34:33.000When I go viral and then you got that one person, one or two people that want to spend the $50,000 or $75,000 or $100,000 with you because they're seeing through all the bullshit.
00:34:42.000Then they be like, man, I see all the people hating on you.
00:38:14.000This is what I want to stay in, the culture.
00:38:17.000Because if they push you over in the business, now you're just a business person, then it's just like, oh, well, the nigga's just in the business, so cool.
00:39:12.000So I'm just letting you know it's hard as hell to make it on blogs all at once, but you never see the business guys on there because they got to get in the culture or they got to connect with the culture.
00:39:21.000Like, that's what I be offering people.
00:39:23.000Like, if I meet an entrepreneur and I say, all right, well, you want to get on all these blogs or these certain things, shit, you got to just tap in with me.
00:41:10.000You gotta pay attention to the bigger picture.
00:41:12.000Sometimes, why do some of the bigger rappers that we look up to, not Drake, but other rappers, have you seen their crazy $20, $30, $40, $50 million mansion?
00:42:31.000She's going to say, oh, so you're saying if I get on your podcast and change my life, you can promote your, you know, she might have something she want to always do.
00:44:53.000But if they have the fan base, a core fan base, they gone.
00:44:57.000They're going to get a deal before you.
00:44:58.000They're going to get a bag before you.
00:44:59.000They're going to get shows before you, all that.
00:45:01.000Speaking of marketing, I've seen where artists, or for example, people that want to do business, they'll start on TikTok, go viral, and then push it to the business.
00:46:40.000That's what I would do just to test the waters.
00:46:42.000But you have to play with the algorithm, though, because a lot of y'all, if y'all want to get engagement, you know, like I was just telling somebody, if you're looking for engagement on Instagram, you know, you don't have to target the United States.
00:46:55.000Let's say if it's Jamaica, let's say if it's Colombia, let's say if it's Mexico, you can reach two million people in Mexico for probably about $150.
00:48:19.000All your reels and all your videos, they give you a split test you can do, and they'll run it for you without you having to actually push it out there.
00:48:25.000And I'll say this, Instagram is super competitive now with growth.
00:48:28.000It used to be like, you know, you can do that organic growth or whatever.
00:48:32.000Unless you're posting reels all the time, it's not easy to grow on Instagram.
00:48:37.000Would you say, yeah, pretty much, if you don't already have a platform and you're not already kind of well-known, It's gonna be very tough for you to grow without running ads.
00:49:17.000So she told me that the real reason why you see so many people engagement getting through off is because they don't really want you on Instagram.
00:49:26.000They really want you on Facebook for what they finna launch at Facebook with the metaverse and the glasses and all that shit.
00:51:32.000Listen, I'm gonna be honest and tell y'all.
00:51:34.000Before I go to the hood, I will go live in a whole nother city and stay in a shelter before I stay in the hood because it's the same thing.
00:52:07.000So, I mean, like, to be honest, bro, I was doing, like, stuff that I didn't supposed to be doing, you know what I mean?
00:52:13.000But I put myself around, like, the rich and then, like, I learned from, you know, people who was, like, on that level, you know what I'm saying?
00:52:22.000Like, it wasn't easy to get out, I ain't gonna lie, but it was just to the point where I just learned and studied different ways to do different stuff to be able to level up, basically.
00:55:00.000If you're going to buy some followers on Instagram, like if you start a new page, you still have to run ads because your followers are not going to be active.
00:55:18.000But if you buy the followers and then you say, okay, I got $10,000 to spend into making this engagement crazy because people, of course, if they see you with a lot of followers, they'll follow you and they're going to say, okay, cool, you got good engagement.
00:55:32.000Then you will get a lot of real followers because we don't want to follow nobody with two followers, three followers.
00:56:31.000Look, I never bought followers on mine because I've had so many Instagram accounts taken down, but it definitely opens doors for you when you have a certain amount of followers, especially when it comes to promo, etc.
00:56:44.000I get a lot of engagement, but I only got like 400k followers on Instagram, and I would say you're not really able to leverage your IG like that until you hit at least 1M. What'd y'all say?
00:59:18.000It's not really music, it's brand deals.
00:59:20.000And maybe some streams here and there, but it's really brand deals.
00:59:22.000Yeah, and I'm paying attention to everything.
00:59:24.000I'm looking at who's really getting the real bag, and it's just like, not the rappers.
00:59:28.000So why would I spend two, three million dollars just to get a regular deal?
00:59:33.000So you would, okay, so you estimate you'd have to drop at least two to three million of your own.
00:59:37.000Well, that makes sense because that's what the majors would put into you.
00:59:40.000They're only giving you, let's say I give you a million dollar deal, they're only giving you probably about fifty to a hundred thousand dollars up front, and they're gonna put the rest of the money into marketing.
01:02:22.000They want to make some second form of income, et cetera.
01:02:24.000If you had to do it all over again, and you're working a job maybe where you make 50K per year, you don't have that much saved up, but you want to go ahead and create another revenue stream, and you got good credit, How would they do it step by step?
01:03:45.000So I see one online for about $3,000, $2,000.
01:03:48.000I'll take that money and get an Age Corporation.
01:03:50.000After I get the Age Corporation, I will say, okay, what's next as far as let me get a CPA. Now, CPAs are expensive, you know, like if you don't got no taxes or whatever, but if you do, then you might want to just say, okay, well...
01:04:02.000You don't got to get a CPA like right away type shit.
01:04:04.000But now if you try to do the business, it's better to...
01:04:24.000You want to merge your personal credit with the business, and then you can make some things happen because it's an age corp, and then you're going to be able to put yourself on it and then make things happen like that.
01:10:35.000And there's different people that teach certain things for that.
01:10:37.000I got a whole course video telling you step-by-step how to remove the shit off your credit.
01:10:42.000It's easier to do it, buyers, because there's a lot of companies out there that do it for you, but it's easier to just do it yourself.
01:10:47.000I mean, the company's going to tax you like $25 or higher.
01:10:51.000But I mean, most of the time, I just sell the letters because...
01:10:54.000I seem like I'd rather not be involved in cleaning someone's credit and then they steady hitting you up like, hey, is it done or is it finished?
01:11:01.000I'd rather them learn how to do it and then they can clean other people's credit themselves.
01:11:24.000I've just been, you know, just building up a little bit.
01:11:27.000I ain't been going crazy with it because I've got to get myself all the way right with that because I don't really know what I'm doing with it.
01:11:32.000But it's like I've been trying to turn my YouTube channel up a little bit more and just trying to get to that wave, you know?
01:14:51.000First, clean up everything that's negative, and then your score is going to go up, and then you're going to be able to get approved for things.
01:15:26.000Step one, bro, I guarantee you probably don't even know who you owe.
01:15:30.000Bro, you need to go figure out who has your shit in collections, bro.
01:15:35.000Because whoever you owed money to before, I guarantee they already sold that debt off to a collector, and now your shit is in collections now, that's what's fucking your credit up.
01:15:44.000Anytime you have anything in collections, that's when your credit score starts to drop off significantly.
01:15:48.000So you gotta identify who has your debt now and where it is.
01:16:06.000Step one, identify who has your debt, bro.
01:16:09.000Whoever you owed money before, let's say you rented some furniture out and you just never gave that shit back or something, or you started making payments.
01:16:15.000Rent a center, whoever it is, sold that debt to somebody else that's now collecting it, which dropped your score off.
01:16:21.000Identify who has your debt now and pay them off.
01:17:33.000If you're going to blow up and you want to get it, I feel like probably collabing with some people with a bigger audience or just running ads.
01:17:42.000Simply running ads on a video to get more engagement to the post.
01:18:12.000They like three, five, six thousand dollars.
01:18:15.000I mean, if you want to think about it, logically speaking, what he could do is, you know, the Make-A-Wish Foundation, we need to bring a celebrity or to bring somebody to talk to the person for the first time that has a disability, something like that.
01:18:24.000And then post that up on TikTok, go viral, boom, done.
01:18:28.000It just got to be certain things that you got to shoot for what you're trying to do.
01:18:34.000Certain places and certain, it's just ways to shoot the stuff.
01:18:38.000There was a guy, I forgot what podcast it was, but the guy literally found a fan that was either broke or had a disability, and they smashed this girl, bro.