Dom looks back at his life growing up and how he went viral on social media. He talks about how he got his start in the world of social media, how he became a viral sensation, and what he does to make money.
00:33:56.000So let's start from the very beginning, though.
00:33:58.000Where did you get started, childhood growing up, and who you are as a person?
00:34:02.000Well, I genuinely started with, you know, doing like political content, but before that, I was focusing on my credit repair business and I was just doing that instead of doing a nine-to-five mainly through the most part of my life.
00:34:13.000I started that up in 2018 and I ran that business all the way till 2023, I would say, because I stopped that when I went viral.
00:35:11.000It got me about 347,000 views on X, which really isn't that much, man, when you consider how people, most viral moment, most people, viral moment, 10 million, 15 million views.
00:35:31.000It was, I just received a phone call from Senator Warnock, and they asked me to vote in election for Georgia election, although I live in Tennessee.
00:35:40.000I did a few things, though, to kind of help it out a lot.
00:35:44.000I got the phone call two weeks before I actually posted it.
00:35:48.000And I saved it because I knew they were going into a runoff election.
00:35:52.000And since I was just a regular person, I followed all the people that was a part of Herschel Walker's campaign and Senator Warnock's campaign.
00:35:58.000And I followed Fox News and all the other news medias.
00:36:01.000And Twitter had like a limit for how many people I could follow, like 25 or 40 at a time.
00:36:05.000So throughout those first two weeks, I was just following as many people I could on the campaign.
00:36:08.000That way, when I posted, it increased the odds of them seeing it.
00:36:12.000So let's start from the very beginning as well, back to when you went viral.
00:36:17.000What was the next step you did to progress to where you are now?
00:36:20.000It's really with having a title because when you go viral, the world is looking for an identification.
00:36:25.000They want to know what type of creator you are, what you are, and what they're going to be getting for the next couple of years because it's like a TV show.
00:36:33.000I stopped looking at myself like a person in the brand.
00:36:35.000If I was to watch a new show, that first season, that first episode, first three episodes, it might be good, but it has to have a direction.
00:36:42.000And I was like, I just don't want to be a Trump supporter because I wouldn't even wear like Trump merch because I didn't want to get put into just that niche.
00:37:44.000I've done all these other things, but I've always had a love for politics and culture and just, you know, overall discussion about where humanity is going as a whole.
00:37:53.000So you're saying find what you're passionate about and post that pretty much.
00:37:57.000Find what you're passionate about is the first thing.
00:37:59.000And once you find that passion, because it's going to be what you know most about and it'll be the most entertaining when you present it to the people.
00:38:05.000The second most important thing is to start speaking on whoever hot in that niche.
00:38:10.000Start referencing it, talking about it, or even if they're doing something you disagree with, then publicly disagree with it.
00:38:16.000Just make sure you don't blackball yourself, but get yourself into the discussion because people are already looking for that type of content.
00:38:22.000Just show them that you have something different to offer.
00:38:23.000Instead of just trying to get people to come to you, go to where the people are going and always comment on what's going on.
00:38:32.000Myron came on Twitter a year or two ago and started dominating, getting hundreds of thousands of followers because he constantly, constantly kept commenting on whatever was publicly being talked about, whether it be from streaming or from politics.
00:38:45.000And after a while, you start talking about what's going on.
00:38:49.000And if it's a unique take, people will start adding you into the discussion.
00:38:52.000Now, Myron's on stage speaking with me at political events.
00:38:55.000And that I would say a lot of that attributes to Twitter replies.
00:38:58.000So you can build a lot, a whole, and the great thing with Twitter, it's a great way to break into new niches because when you're making content, like if you're doing Fresh and Fit, you can only do so much with video content, but you have time on Twitter.
00:39:09.000You can break into new niches, following specific people.
00:39:12.000Like I said, commenting on those specific people in that niche, and Twitter will start to add you in the algorithm.
00:39:18.000You just have to force yourself into the algo.
00:39:20.000So when you say respond, do you mean like retweet or repost?
00:39:26.000I don't recommend, and it's crazy because this would be defeating for me, but I don't recommend people to retweet or quote tweet if they're trying to be a creator.
00:39:52.000So if you're brand new and you know nothing about you and they go to your Twitter profile and the first thing that they see is eight, nine different creators, they're frantically searching for your content.
00:40:01.000They might scroll off and might not even follow because they're like, well, I see what all these other people have to offer, but they're looking for you.
00:40:07.000But if they go on your Twitter profile and they just see nothing but your content, they're more likely to give you that follow because it's concise and it's understandable and it's you.
00:41:04.000So there's two different types of postings.
00:41:06.000You can get Dom Luker the person, or you could get Dom Luker the news because if you want me to promote a product, I can make a video and say I stand behind it.
00:41:14.000And that might be cheaper than making it news because, well, Dom Luker just saying that he likes your product.
00:41:22.000But if I say breaking news, this product is going viral because this and that and mainstream media, them are quoting it and other creators are quoting it.
00:41:29.000That's where the pricing will get high at.
00:41:31.000Well, the funny part is you yourself, I didn't know who you were fully.
00:41:35.000Obviously, I saw we met you back in the day.
00:41:53.000Yeah, so you can, now as a Twitter creator, you can delete, and I don't want to snitch on him, but there's a dude I know that charged $40,000 for a tweet.
00:42:18.000Now, people that go, keep it up permanently because I feel like if you're deleting tweets, it makes it look like you're getting paid for it.
00:42:25.000Or it just looks disingenuous like you don't believe in the product itself.
00:42:28.000Like as if if I delete the tweets, I would be worried that it makes it look like I don't believe in the product if I push it.
00:42:35.000So you're telling me I could work my way up on Twitter, which is X, build up a platform and sell ad tweets for 30 to 40, 50.
00:42:45.000You can, but what makes it a little bit specific is because mine is like news.
00:42:49.000So when you look at wires, Daily Wire, Business Wire, Newswire, they're charging companies hundreds of thousands of dollars just to get posted on small articles on their websites because it's news.
00:43:02.000So just add to your point, on my main Instagram page, which was really big, I would charge for story posts one to 5K.
00:43:21.000So if I was charging as me as the creator, that would be around my pricing.
00:43:24.000Like, if someone asks for me to do something and be like, hey, I think this is real cool, or hey, you should support this guy, check him out, or whatever.
00:43:32.000That's just me as a person giving my own personal opinion.
00:43:36.000But if I'm posting that and it's going to be in front of governments, presidents, et cetera, and I say that's news, they're going to take it as it being news.
00:44:07.000I've heard some like Harry Sisson, a Democrat, he made over a million dollars, like 1.3 million, they reported from working with Democrats in the election.
00:44:17.000So you can make a lot of money just from Twitter.
00:44:19.000As long as, from what I know specifically, if you're in a news section, people that aren't doing news, they're not going to make that much because they could be a creator with hundreds of thousands of millions of followers.
00:44:30.000And you could genuinely say something that gets a lot of traction, but is the world going to move off of it?
00:44:35.000So examples like that motherfucker not real girl.
00:44:38.000She was viral for two weeks until I added a video from TikTok of an individual claiming that there's a woman, a man sitting behind her that had like reptile eyes and was a shapeshifter, which made her freak out.
00:44:50.000I was the original person that posted that, and it made the entire thing massive.
00:44:54.000Everyone started posting memes of a dude, a green reptile in a green hoodie.
00:46:31.000Because it's not something he's trying to aim for.
00:46:33.000He just wants Twitter to be the number one source for news in the world.
00:46:36.000So if you're constantly in the mindset that I'm on a news app, try to make something that's news or comment, add unique commentary on the news.
00:46:44.000So people wake up every morning, go to TikTok for their daily updates.
00:46:56.000It's kind of like liberals and conservatism because TikTok is where you see a lot of people when they were liberals, when they're younger, they'll believe almost everything that they see on TikTok about up to the age of 26.
00:47:07.000And then you see by after 26, people let TikTok go and start getting their news off Twitter.
00:47:16.000The more mature people, they're going to Twitter.
00:47:19.000Just to break the ice a little bit here more, uh, Dom, there's a theory about the debt internet space, yeah.
00:47:25.000And we talked about a little bit before the show, but if you notice, everyone's views are down, yeah, like doesn't matter creator, you know, um, you know, uh, news outlet, the views are down now.
00:47:36.000Twitter itself, which is X basically, has a lot of up and down, I think, and I know definitely.
00:47:41.000I've had the same theory because, like I was saying, every time that my Twitter's down, my Instagram's down, my YouTube down.
00:47:47.000And I would drop, like last year, I was dropping like four YouTube videos a day, and each YouTube video was like 10 minutes to 30 minutes each.
00:47:54.000And there were days that every single day that my YouTube was up, Twitter was up, Instagram was up.
00:47:59.000Every single time that YouTube is down, Instagram is down, and Twitter is down.
00:48:02.000But the same can be said for other creators.
00:48:04.000A creator that might average more likes than me or views than me will still get lower on that day that I'm doing less.
00:48:10.000I'm starting to feel like, like I said, social media companies, a mass majority, at least 40% of them are all botted and they're controlling the narrative because they can't afford for investors to know that most of it is fake.
00:48:22.000I mean, if you're telling investors, yeah, you got 40 million, 80 million users, investors going to invest off the strength of how many people there, but you can inflate those numbers.
00:48:31.000Like everyone's worried about being scammed.
00:48:32.000I think social media users, I mean, social media companies are inflating numbers to scam investors.
00:48:38.000So here's some insight information as well that I've seen over the years being in industry, right?
00:49:40.000So I think for people watching that want to be a creator, your best best to get cool with people, either in staff or the owner, so you have a better chance of surviving.
00:49:49.000Because guys, platforms are very fickle.
00:49:51.000One minute you're up, one minute you're down.
00:49:53.000One minute you're right, one minute you're wrong.
00:49:55.000So that's what I've seen happen as well.
00:50:48.000But it was a group of people that, man, it was so messed up that although my numbers was killing everyone, just because they had a relationship, Elon Musk was flying these people down to his house in Austin.
00:52:36.000made 48 dollars yeah and 20 cents they can start making so especially for the average american they can make like four thousand six thousand every two weeks That's something realistic.
00:52:51.000If an average American wants to make some extra money, Twitter can definitely bring them like an extra $4,000, but they have to be posting consistently and getting a lot of hot posts.
00:54:56.000So it's kind of like you want to leave my to your page, but that's really smart because you're going to the opposition side to get it's the fastest way to do it.
00:56:08.000To me, I think right now on X, the most important pages to get posted to change your life, being by unbiased, is Fearbuck, Tom Lucre, and Connor Rugg.
00:58:44.000So the first part of this, of course, so like me doing this for two years, I know the first thing that men are going to see when they look at this photo.
00:58:52.000So some people aren't going to read the text first.
00:58:56.000Normally, I want something red or yellow because those are the first colors that you see.
00:59:00.000But if you're scrolling on social media, if you scroll on social media, you're automatically, whether you male or female, don't go to the left and see what is that on your timeline.
00:59:08.000Then you go to the right and you see the, it's just such a different context.
00:59:13.000Now, when you go to the wording to find it, anyone searching for the word adult site, anyone searching for broke down in tears or any of that, it can come up through Twitter search.
00:59:23.000So you have to be very, very intentional with what you word.
01:01:23.000There are countries that get sanctioned and wars and stuff that get started just from X and tweets.
01:01:28.000You got every terrorist organization that still is on X and they allow them to like it's a it's a completely different world, man.
01:01:34.000I've done stuff that has reached parliament level.
01:01:38.000I'm one of my persons, like with Haiti, and then even with Australia.
01:01:42.000So the Australian parliament, X had to send three executives to the Australian parliament because Australia was demanding for me to get banned.
01:04:06.000And the reason being I wake up by like 10, bro.
01:04:08.000It's really no way to explain why, but the algorithm, for some reason, if you were to post at 12, it's like the algorithm, it chooses its winners for the day on X.
01:04:18.000I don't know how to explain it, but it has a deciding process for some reason before 8:30 of who's posted, who has the best post by then, and it's going to keep an eye on them for the next 24 hours.
01:04:29.000Bro, that's some algo shit that like you got to be working there and know that's how you know how you figure out I've done because I've posted so many times.
01:04:35.000So like when you post tens and tens of thousands, you start to see patterns.
01:05:38.000I got banned once, and it was because it was actually false.
01:05:41.000I think it was because of the Obama investigation.
01:05:44.000But they banned me over a post I made two weeks ago, and it was about a girl that was actually being abused up in Australia.
01:05:50.000And this is actually what leaded to Australia trying to get me banned.
01:05:52.000I never posted the video, but I posted about an article, and there was an article from Indonesia that covered on the story.
01:05:58.000When I was revealing the information about Obama, I revealed that the pool that that dude drowned in was like three feet tall, like three feet deep for the next like two, three miles.
01:06:08.000After I posted that, bro, I got banned 40 minutes after that.
01:06:11.000Now, remember, Elon Musk and Obama are actually cool in real life.
01:06:14.000They've never severed their relationship.
01:06:17.000It's odd to me, and it was the number one trending topic when they banned me because everyone was asking for me to come back.
01:06:22.000It's just that when they banned me, they brought it up and they made it about something that I posted two weeks ago.
01:06:28.000If I posted about child exploitation, and if I ever posted something that was like against the law, social media ain't gonna allow that for two weeks, especially for their top creator.
01:06:54.000I searched it up by the lot number, did real journalism, and you could verify even from the watershed department that it was not that deep.
01:07:16.000Yeah, the two gay men that went to his church and the mother alleges that President Obama got her son killed because he was in a homosexual relationship.
01:10:15.000I was searching Sidney Sweeney, searching the people that was in NASCAR, people that might have posted on their phones.
01:10:19.000Because I know when I post that new angle, it's going to automatically make someone stop because they're so used to the other one they've seen two hours before.
01:11:55.000But since that's the only place that they can actually push their content, they got a lot of people that's going in and it's going to push it into your face.
01:12:35.000At first, my niche would have been like hip-hop or something.
01:12:38.000And then I still honed into that with politics.
01:12:41.000I make a lot of, I'm still to this day out of any of the people in concertive media.
01:12:44.000I make the best posts about culture and hip-hop and things like that.
01:12:47.000That's why I've had artists reach out to me to help with the promotion of their songs or tracks or any type of narrative they need because it has to be something that you love.
01:12:59.000But it has to be something you're passionate about and not something you're just trying to get paid for.
01:13:03.000Because if you're entertaining, people are going to pay you to entertain.
01:13:06.000So just find something that you like, be super entertaining about it, and make sure you stay on the post of what people are talking about and insert yourself in the conversation.
01:13:14.000Now, you hit a million followers pretty quickly, I would say.
01:13:18.000And I think you want the top, if not the top, news reporter on X itself.
01:13:23.000How does someone go to that level or even start getting followers on X?
01:13:28.000What is getting the cosigns from people?
01:13:31.000But you got to be entertaining, making cosigns.
01:13:33.000I did a lot of beeps with people and reinvented myself was the main thing.
01:13:37.000I did so many things to reinvent myself.
01:13:38.000I first started off with that initial video.
01:13:41.000Then I was doing these things called threads where I was going through like 40, 50 tweets all connected to each other to expose history, like expose how Republicans were never racist, or expose how slavery was started through Democrats, or expose how KKK was started through the Democrats.
01:13:55.000And I would do things like proof that slavery was started by racist white Republicans.
01:14:00.000People would click the tweet and right on the tweet is the exact opposite, just proving how Democrats started slavery.
01:14:05.000And that was one of the things that gave me like 200, 300,000 extra followers because people love the threads.
01:14:10.000But the moment I dropped a thread and it didn't get a million views in 24 hours, that was my last thread.
01:15:38.000So I just knew as a regular person, people hearing these big names, large in life, getting exposed, it's something they've never seen before.
01:16:34.000I always talk presidential because it's power in making people, well, not making people feel, but acting people a part of the mission because it's not just about you succeeding.
01:17:25.000I noticed that brands without faces that are like companies have a lot easier time of growing than personal people because people hate self.
01:17:34.000I learned that people subconsciously hate self because it's someone else that ain't related to them.
01:17:39.000It's someone else that they ain't benefiting from that has something they can't achieve.
01:17:43.000Now, a brand feels untouchable, so no one don't feel any type of way.
01:17:46.000But if you have an individual that isn't reminding you that they even exist, that they remind you that you exist, that they're doing it for you, that you are part of that mission, they see you and they see a mirror of themselves.
01:17:57.000So they're going to support it to the end because they're like, well, I genuinely like this guy.
01:18:01.000They won't even tell you why, but they like themselves.
01:18:04.000So you just got to play on the preach.
01:18:08.000You got to play on the selfishness of fans.
01:21:30.000So it's like a swap of both parties coming together.
01:21:34.000However, if I hate on the person, like from the jump and I just pure hate, if the fans are rocking with that person, they come into my site like that.
01:23:36.000So they actually are getting energy from you in some type of way, whether it be followers, some self-esteem, especially when you're the big star.
01:23:42.000And it's fucked up in the mind of hater because they're seeing this big star getting comments on Instagram, YouTube, Facebook, real life.
01:23:48.000And they're like, this nigga made time for me.
01:23:50.000Like in their mind, it's like, dude, he made time for me.
01:26:12.000It does not matter how many accounts you made.
01:26:14.000I had that all 23, which is I attribute the main reason why I got to a million.
01:26:18.000But the app was pushing me super heavily because I was bringing people back to X. You got to remember, Elon bought X in a time when Twitter was dying.
01:27:20.000Like, if I would have been a 30K social media account and I would have been posting, even like talking about I was going to expose someone else because this is the problem.
01:27:29.000Don't be a little fish and try to take out the money.
01:27:32.000So I waited until I knew for a fact, like, nigga, X is making tens of millions of dollars on me being here.
01:28:57.000I want to stay on the platform, make money.
01:29:00.000What should I avoid saying on during X?
01:29:01.000I would say when someone's a very small account, because they could get labeled as spam or just a hateful account when it's very small, just treat it like YouTube.
01:29:12.000Anything you can't say on X, I mean, you can't say on YouTube.
01:29:15.000Don't say on X till you get to about maybe 170,000 followers or so.
01:29:21.000But X is a whole lot freer because once you start to break through that threshold and you got some positioning, you can say about anything you want on X if you choose to.
01:30:33.000And they started allowing more freedom than ever right before Trump won.
01:30:37.000Because if you study history with Jewish people, they are most powerful when they're truly victims.
01:30:43.000And if you got validation that everyone's against them, because they always claim you the world's against them, it didn't look true till now.
01:30:56.000So the shit that they say, they got the right to say it now.
01:30:58.000And when they got the right to say something, they get very active.
01:31:01.000So they allow for people to label because you need as many voices, as many prominent voices to be against the Jews to claim that they are facing genocide.
01:31:10.000You can't claim you're facing genocide if the enemies don't exist.
01:31:12.000They're giving people the freedom to speech, and there's a reason why it's on Twitter.
01:35:10.000All I see around me, since I'm like very involved with like being in the industry, being around you know, people that are considered in our society as higher-profile people, you know what I'm saying?
01:38:08.000If I wanted to be completely heartless, I don't do this.
01:38:10.000But to guarantee it go viral, I would put breaking news: a prolific streamer, Platboy Max Pans, are worried that he could possibly commit suicide after his ex-girlfriend.
01:38:21.000I mean, after his current girlfriend, gets exposed in this compilation that shows her having relations with other prominent streamers.
01:38:28.000You went crazy just now, I see the wording there, especially.
01:40:01.000So I got to ask you a question, though.
01:40:03.000What is your reaction when it's someone you might have took through there and you know other niggas not had their fun, but you see someone trying to cuff it?
01:42:55.000So, I just think that, like, nowadays, fellas, unless you go to like maybe, I don't know, a Muslim country where they're virgins from birth and they don't really, well, obviously from ripple light, they don't really have sex like that, you'll be good.
01:43:05.000But here in America, bro, you're dealing with like Rantha Horse.
01:48:08.000I normally move like every three years.
01:48:10.000And I was, it's just something about, man, when you leave in South Beach and you pass in those like yachts and shit, those cruise ships on the left, it's like, bro, I don't know if I can leave.
01:48:19.000Every time I pass, it's like, I don't know if I can leave because it's just, man, there's nothing like this place.
01:49:59.000I guess last words of wisdom would be, you know, to not just, you know, of course, staying true to yourself, but you got to understand that your content, regardless of how many creators are out here, there's no one that's out there that's like you.
01:50:11.000So whatever makes you unique, something that your family members might have said that he liked that you do, it might be some way that you tell a joke or maybe that you walk, et cetera.
01:50:18.000That's the star that the rest of the world is waiting for.
01:50:22.000Because if it can impress those few people, there's a good chance it can impress millions.
01:50:25.000But a lot of people don't have those confirmations to know what people constantly give them confirmations on is what's going to make them make it in the end.
01:50:33.000My family used to always say they love the way that I present words.
01:50:38.000I just thought that shit, that's how I talk.
01:50:40.000It isn't until you get millions of followers that people think it's fascinating.
01:50:43.000So you have to hone in on the compliments that you're getting before you make it and know that that's possibly what's going to help you get to the next level.
01:50:51.000And when you do start to make it, understand loyalty is going to outlast your fame.
01:50:56.000So make sure you remain loyal because no one's here forever.
01:50:59.00050 years from now, niggas going to be retired.
01:52:08.000Like, you can't look at an actor on TV.
01:52:10.000It's weird the connection you can have with streamer.
01:52:12.000People have been watching your content so long that, bro, you could literally come in and your body, your body language might be a certain way in the chat to be like, fresh ain't into it a day.