Fresh & Fit - How To Make Money With Digital Marketing w- Jeremy Haynes & Brandon Carter

00:00:00.000 Thank you.

00:14:29.000 And we are live.

00:14:36.000 What's up, guys?

00:14:37.000 Welcome to Money Monday.

00:14:38.000 We're here with Brandon Carter and Jeremy Haynes.

00:14:39.000 We're going to talk about making money and using ads to make it, whether you've got a business, influence, or whatever.

00:14:43.000 Maybe we're going to help you guys make some money.

00:14:45.000 Let's get into it, baby.

00:14:45.000 Let's go.

00:15:37.000 What's up, guys?

00:15:37.000 Welcome to the Freshman Podcast, man.

00:15:38.000 It is Money Monday.

00:15:39.000 We're here with two juggernauts when it comes to making money online.

00:15:42.000 Quick announcement for you guys on the show, guys.

00:15:43.000 CastleClub.tv, as you guys know, we have also Castle Club Premium.

00:15:46.000 We'll give you guys one weekly Zoom call on Castle Club, and then we also got the Castle Club Premium.

00:15:51.000 We'll give you guys more...

00:15:53.000 How do I say this?

00:15:54.000 Intensive training.

00:15:55.000 Yeah, more specific, whether it's something to get your Instagram up, your dating up, or get in shape, or whatever it may be.

00:16:00.000 We have more specific Zoom calls on Cal's Club Premium, but we have general Q&As open for you guys on the regular Cal's Club.

00:16:06.000 Also, we have a Discord on there for you guys, where you guys can go ahead and join and talk with like-minded guys, etc.

00:16:12.000 I also use the Discord when I'm watching band documentaries on Cal's Club, as you guys know.

00:16:15.000 And then I got something special for you guys that I got planned.

00:16:17.000 I'll probably announce it on the news show.

00:16:19.000 But yeah, check us out over there, guys.

00:16:21.000 Casco.tv.

00:16:21.000 That is the home base for us along with Rumble.

00:16:23.000 Rumble.com slash Fresh and Fit.

00:16:25.000 And yeah, man.

00:16:26.000 Without further ado, we got two special guests in the house.

00:16:28.000 We apologize that we saw a little bit late, guys.

00:16:29.000 But obviously, you got some certain minds together.

00:16:31.000 We talk a little bit and everything else like that.

00:16:33.000 Poking some money here.

00:16:34.000 Welcome back!

00:16:36.000 Jeremy and Brandon Carter.

00:16:37.000 Yo, what up, man?

00:16:38.000 I'm happy to be here.

00:16:39.000 I was here just last week, man.

00:16:40.000 It's cool to run it back.

00:16:42.000 It is, it is, it is.

00:16:43.000 We're making up for lost time because I had not known that you hadn't been here in like over a year.

00:16:47.000 I was like, what the hell?

00:16:48.000 Listen, I thought that I was banned because I said it was okay for women to have jobs. 0.88

00:16:55.000 I thought y'all banned me for that, man.

00:16:57.000 I was like, my fault.

00:16:58.000 I thought it was cool to put a hoe to work. 1.00

00:16:59.000 That's what I thought, but you know.

00:17:02.000 But I'm glad that wasn't the case.

00:17:03.000 No, man.

00:17:04.000 Put the rules to work.

00:17:05.000 And you brought the cavalry with you.

00:17:08.000 Yeah, big dog. 0.86

00:17:09.000 Yeah, hell yeah.

00:17:10.000 Jeremy, what's up, man?

00:17:10.000 Welcome back to the show.

00:17:11.000 We had you on before.

00:17:12.000 It's good to have you back.

00:17:13.000 It's what, like been almost two years now?

00:17:15.000 Maybe?

00:17:15.000 A year and a half?

00:17:15.000 I got no idea, man.

00:17:17.000 It's good to be back, though.

00:17:17.000 Thanks for having me back.

00:17:18.000 Yeah.

00:17:19.000 It's been a while.

00:17:19.000 Can you introduce yourself to the people, bro, for those that might not be familiar?

00:17:22.000 Yeah.

00:17:22.000 My name's Jeremy Haynes.

00:17:23.000 I have been an agency owner now for a little over 11 years.

00:17:26.000 I just spend a lot of money on paid advertising.

00:17:29.000 I am trying to get people to million-dollar months.

00:17:31.000 I've done it 38 times.

00:17:33.000 And, yeah, I mean, long story short, I've just made all my money on the Internet.

00:17:36.000 It's been a fun run.

00:17:37.000 And I live here in Miami, you know, Miami veteran.

00:17:40.000 Can you say some of the people you used to run ass for, or can you not say?

00:17:43.000 Well listen, there's all kinds of people I could sit here and name drop, but it's almost like a virtue signal thing for me now, you know?

00:17:48.000 It feels higher status to not name drop anymore, you know?

00:17:53.000 Yeah, but you're definitely buying a lot of big names that, you know, whoever would scale up their businesses utilizing YouTube, digital marketing, courses.

00:18:00.000 You know, I will say this, right?

00:18:01.000 Because, to be clear, I would love to sit here and name drop.

00:18:04.000 But at the end of the day, I can talk at a much higher level about what I've done with the different people that I've worked with if I actually don't name drop.

00:18:10.000 They actually get real mad at me if I do.

00:18:11.000 Right.

00:18:12.000 Because a lot of these people, like, I made a lot of money for people off the info product space.

00:18:15.000 I made a lot of money for different products and service businesses.

00:18:17.000 Some of them don't want the amount of revenue that they make out there.

00:18:20.000 Because some of these people, to be without exaggeration, like, we get them up to, like, Biggest client, $5.5 million a month.

00:18:25.000 We had two clients hit $5 million a month.

00:18:27.000 I assure you, these people almost get clammed up when they make that amount of money.

00:18:32.000 So anyway, I don't want them to get mad at me.

00:18:34.000 I don't want to jeopardize the amount of money they pay me.

00:18:36.000 And I also want to talk at a higher level about what I do for these people.

00:18:39.000 Sure, no worries.

00:18:39.000 Jeremy ain't got nothing to sell.

00:18:40.000 He ain't got nothing to sell.

00:18:42.000 Y'all can't afford it.

00:18:44.000 And has a lot going on behind the scenes as well.

00:18:46.000 But real quick, we mentioned earlier before the show, making money every month.

00:18:51.000 Online is the way to go.

00:18:52.000 You said 10K and ML. Let's start with 10K. Okay, so my focus is I help people get to 10K a month, especially with focus on the online fitness business.

00:19:00.000 That's the only...

00:19:02.000 That's the only kind of business that I advertise working with.

00:19:07.000 I've helped a lot of different people in a lot of different industries get to 10k, 20k, a lot of them even millions a month.

00:19:14.000 Not a month.

00:19:15.000 I hope people get to millions a year.

00:19:16.000 That's Jeremy's thing.

00:19:17.000 But I've helped people make up to a million dollars a year.

00:19:20.000 I think my number one student, she broke the record last year.

00:19:25.000 She made two million last year.

00:19:28.000 But with fitness business.

00:19:30.000 So I would say the first thing you got to do to get to 10K is you got to really carve out your niche.

00:19:37.000 You get what I'm saying?

00:19:38.000 Because if you...

00:19:39.000 And this applies to all disciplines, guys.

00:19:41.000 He's telling you whether you have fitness business or not.

00:19:44.000 For sure.

00:19:45.000 All disciplines.

00:19:46.000 Because it's...

00:19:48.000 You know if you if you don't carve out your niche who exactly you want to help like your target market and what problem What specific problem you want to solve for them? 0.96

00:19:56.000 Then you're just a business coach or a business guy or whatever business you have for I'll use the fitness example because that makes more sense for me You know these people they they want to make money as trainers But they're just fitness guys or fitness girls how you stand out amongst all them motherfuckers, right?

00:20:12.000 But what I tell them to do is focus on the who the what in the how and the who and Would be like, who exactly do you want to help?

00:20:19.000 Right?

00:20:19.000 Really, really narrow down.

00:20:20.000 In fitness, we can narrow down a little better, right?

00:20:22.000 Because remember when you were in my program, you said you wanted to help young men.

00:20:26.000 Pause.

00:20:26.000 You were focused on young men, right?

00:20:28.000 And young men, you want to help them get ripped, right? 0.79

00:20:31.000 Why do young men want to get ripped? 0.96

00:20:32.000 To get chicks. 0.97

00:20:33.000 To get chicks, right? 0.89

00:20:34.000 It makes perfect sense.

00:20:35.000 You know, so he only focused on them, right?

00:20:39.000 He wasn't worried about nothing else.

00:20:40.000 And a lot of trainers...

00:20:42.000 Trainers, they struggle with that because if you've been working in the gym, you just take whoever to the gym and give you your training body.

00:20:48.000 And that's cool.

00:20:50.000 You know how to train everyone, but you can't market everyone.

00:20:53.000 It's kind of like...

00:20:54.000 I got some Old Spice deodorant in the crib, right? 1.00

00:20:58.000 It's got a wolf biting into the fucking logo, some shit. 1.00

00:21:01.000 My girl has... 1.00

00:21:02.000 Use the Fiji one. 0.99

00:21:03.000 Use the Fiji one, right? 0.99

00:21:04.000 It's got no stuff.

00:21:05.000 My girl uses the secret deodorant, right?

00:21:09.000 Now, you can look at these...

00:21:12.000 You can look at the actual packaging and you'll know if it's for men or women, right?

00:21:16.000 You know it's made by the same company.

00:21:18.000 It's Procter& Gamble, right? 1.00

00:21:19.000 They're smart enough to know that they can't market the same shit to men and women. 0.99

00:21:22.000 It's super difficult. 0.99

00:21:24.000 You get what I'm saying?

00:21:25.000 And if you look at secret deodorant, it's like the Easter Bunny colors.

00:21:28.000 You know what I'm saying?

00:21:30.000 It'll be the same flavor.

00:21:31.000 Baby powder flavor, right?

00:21:33.000 And they'll call it like powder fresh.

00:21:34.000 But the guy, they'll call it like sports fresh. 0.99

00:21:36.000 But it'll be the same exact fucking scent. 0.99

00:21:39.000 You know? 1.00

00:21:39.000 Jets and shit on it. 1.00

00:21:40.000 Yeah, yeah. 0.97

00:21:41.000 You know what I'm saying? 1.00

00:21:41.000 Have a fucking wolf biting into the logo. 1.00

00:21:43.000 Because the marketing is different. 1.00

00:21:45.000 You gotta really appeal.

00:21:46.000 And I think you guys did a great job with this.

00:21:48.000 Like if you just had a podcast, it wouldn't have penetrated the market.

00:21:53.000 Right.

00:21:53.000 But because, okay, you're only going to, you narrowed it down.

00:21:55.000 Hey, this podcast is for men.

00:21:57.000 Right.

00:21:58.000 For men who want to get girls who want to come up, you know, you figure out what problem you want to solve for a specific kind of man. 1.00

00:22:04.000 Because it's probably not 50 year old motherfuckers. 1.00

00:22:06.000 I'm probably the oldest motherfucker watching this shit. 1.00

00:22:08.000 I'm 42. 1.00

00:22:08.000 Right. 1.00

00:22:09.000 So it's like younger, younger guys is your demo.

00:22:11.000 Right.

00:22:12.000 Yeah.

00:22:13.000 All right, okay in there, right?

00:22:14.000 Yeah, but that's get demo and you know what they want you haven't started problem now for how you were able to penetrate the market So you really got to figure out who you want to target and then exactly then the next part is what problem do you want to solve for them in the fitness context?

00:22:28.000 It's like okay.

00:22:29.000 Do you do you want to focus on?

00:22:31.000 Helping young guys get ripped you wanted to help them get ripped, right?

00:22:34.000 That's what you were doing when you were in the program. 0.85

00:22:35.000 Yeah Yeah, so you were the evidence-based lens right with studies and shit like that legit study.

00:22:40.000 Yeah, I remember that yeah, so You weren't trying to help people become pro bodybuilders.

00:22:45.000 Nah. 1.00

00:22:45.000 You weren't trying to help with obese motherfuckers. 1.00

00:22:47.000 Nah. 1.00

00:22:48.000 You weren't trying to help with motherfuckers who want to be pro athletes. 1.00

00:22:50.000 It was like you just wanted to get ripped. 1.00

00:22:51.000 Yep.

00:22:52.000 Right?

00:22:52.000 So you can just ignore everyone else.

00:22:54.000 Right?

00:22:54.000 And then you had a specific how.

00:22:56.000 Right?

00:22:57.000 So it's the who, the what.

00:22:58.000 You're solving that problem for them.

00:22:59.000 Then the how.

00:23:00.000 Yep. 1.00

00:23:00.000 Your how was evidence-based shit. 1.00

00:23:02.000 You weren't super deep on the studies. 1.00

00:23:04.000 Yeah.

00:23:04.000 Right?

00:23:05.000 Now, you can...

00:23:07.000 Stand out amongst all the other trainers, right?

00:23:10.000 This is the only guy, not only guy, but it's less competition. 0.99

00:23:13.000 He focuses on men, pause, helping them get ripped with evidence-based science shit, right? 0.92

00:23:20.000 And so there's less competition there. 0.99

00:23:22.000 But you can even, but you went deep on the why, too.

00:23:26.000 It's like to get girls. 1.00

00:23:28.000 To get girls, right? 1.00

00:23:29.000 Some guys want to get ripped for fucking hell. 1.00

00:23:31.000 Cool. 0.99

00:23:32.000 But you've got to market them different.

00:23:33.000 You said guys who want to get ripped before girls.

00:23:36.000 So that was a whole different...

00:23:38.000 Now you stand out.

00:23:39.000 Because you can post pictures of girls.

00:23:42.000 You can post pictures with you.

00:23:43.000 You can talk about in your copy that you write about how you get the hoes. 1.00

00:23:48.000 I'm sorry. 0.97

00:23:50.000 Bitches. 1.00

00:23:52.000 Because you're ripped, right? 1.00

00:23:53.000 And the guy who wants...

00:23:56.000 That guy who has that problem, that need, when he hears you talk about it, it's like, oh, this is exactly what I want. 0.99

00:24:02.000 But if he hears another fitness guy, I hope you get raped in your longevity and shit, it's like, you may be talking about the same shit, but because you didn't sell it to him, the other guy didn't sell it to him the way he wanted. 0.99

00:24:12.000 But somebody else would want it that way. 1.00

00:24:14.000 So you gotta really dig deep into the messaging with your niche, your target market.

00:24:21.000 Does that make sense? 0.90

00:24:22.000 You gotta find a niche and then sometimes even if your niche is over inflated right so I can give you guys a little I've never shared this but I'll share with you guys yeah so for me right I had the fitness niche and obviously using evidence-based lens but then also at the same time I was red pillow wear so I was a fucking simp like everyone else and not everyone else but a lot of people in the fitness industry you know this Brandon right yeah They're like fucking soft and they bow down to women and they're fucking cowards and shit like that. 0.99

00:24:47.000 And they think, yeah, women power. 1.00

00:24:48.000 So my thing was like, not only am I going to teach you guys how to get in shape and give you guys the truth about fitness, but I'm also going to tell you all the truth about females as well and how to deal with female nature and shit. 0.98

00:24:57.000 So that's why people had more trust in me because they're like, all right, this dude's not a sucker. 0.97

00:25:00.000 He's not a simp.

00:25:02.000 Not only I could trust this guy from a fitness perspective, but also...

00:25:06.000 He understands the difficulty that I deal with navigating the sexual marketplace and dealing with women. 1.00

00:25:11.000 So he can also help me with that as well.

00:25:13.000 So I was able to kind of give him a one-two punch with that.

00:25:15.000 You mixed the fitness with the game.

00:25:18.000 Yes.

00:25:18.000 You went deep on that...

00:25:21.000 Why?

00:25:22.000 That specific why?

00:25:23.000 Oh, they want to get girls. 0.97

00:25:24.000 And even to this day, I still do that.

00:25:26.000 I don't take on as many clients as before, but I still do that where I help them with their fitness and I also help them with girls as well.

00:25:32.000 Because the problem is that it's very hard to find a guy that is red pillow aware and will tell you how to deal with modern women while simultaneously telling you, alright, this is what you've got to do in the gym as well. 0.97

00:25:41.000 And that's lesson number one.

00:25:42.000 You got to do that to stand out.

00:25:43.000 Yeah.

00:25:44.000 Amongst the market.

00:25:45.000 You know, especially initially, right?

00:25:47.000 Now, as you grow and you have more money and more leverage, then you can expand your market.

00:25:52.000 For example, McDonald's was just burgers and shakes, right?

00:25:54.000 Because I can only think of like two or three other guys that do what I do.

00:25:56.000 Exactly.

00:25:57.000 Versus like if I had it before, like I'm just going to give you fitness things, it'd be competing with millions.

00:25:57.000 Right?

00:26:02.000 But I can think of like literally what Austin Dunham, FedEx Realish, that's about it.

00:26:06.000 That's it.

00:26:07.000 Those are the homies. 1.00

00:26:08.000 That's what it is.

00:26:08.000 Yeah, and I know them.

00:26:09.000 I'm cool with them.

00:26:09.000 So that's the importance of really niching down, guys, and finding what it is.

00:26:14.000 Obviously, this is with a fitness lens, but then with any business you have, you've got to really lock it down.

00:26:18.000 For sure. 0.98

00:26:19.000 Like, for example, McDonald's started with just, what, burgers and fries and shit, right? 0.99

00:26:22.000 But now they expanded. 0.96

00:26:24.000 At one point, you could get wings out of McDonald's.

00:26:27.000 You know what I'm talking about, man.

00:26:28.000 You was getting them wings from McDonald's. 0.99

00:26:30.000 You look like you was fucking with the Mighty Wings. 1.00

00:26:32.000 I was, shit, man. 1.00

00:26:34.000 I was even here in America when I was going on. 1.00

00:26:36.000 I was fucking with the Mighty Wings. 1.00

00:26:37.000 That was my shit. 1.00

00:26:38.000 They had a black CEO. First thing my nigga did was said, yo, we need to put wings on the menu. 1.00

00:26:43.000 Oh, the McRib. 1.00

00:26:45.000 They got all types of shit now. 1.00

00:26:48.000 McBurritos, all types of shit. 1.00

00:26:50.000 But initially, it was just burgers and fries. 1.00

00:26:51.000 But as you get more leverage, you can expand your target market.

00:26:55.000 Yeah.

00:26:55.000 Does that make sense?

00:26:56.000 But initially, to get that first 10K... Or maybe even the first 100k.

00:27:00.000 Like, you want to be super narrow so you can stand out.

00:27:02.000 I'm surprised to hear you not just immediately jam on mindset for 10k a month.

00:27:05.000 You know, like, think about it back when you got your first 10 G's.

00:27:07.000 You know? 0.97

00:27:08.000 Like, when you were going through this shit back in the day, was it really just the vehicle that made the biggest difference, or was it the mental tweaks? 0.97

00:27:14.000 Well, it was, yeah, so I also, because at the time I had a job, right? 0.97

00:27:18.000 So, and I tell guys, we literally talk about this, like having a job is one of the worst and greatest things if you want to kind of venture into entrepreneurship because you're making enough where you're comfortable and, you know, for you to kind of like make that twist over to entrepreneurship, you're going to have to sacrifice a lot because you have your job and then you're also doing this thing on the side.

00:27:35.000 So you don't get to have the weekend warrior fund that you would normally have when you have your job and you're kind of in your head like, why do I need to do this?

00:27:40.000 I'm uncomfortable enough.

00:27:40.000 I already make enough.

00:27:42.000 But like, you know, you really got to be able to push through that and be like, no, I'm going to keep going.

00:27:44.000 I'm going to keep going.

00:27:45.000 And then once you make enough money from the entrepreneur thing, then you can venture out and kind of go full in.

00:27:49.000 But like that transition period where you're doing it, yeah, it's mindset.

00:27:52.000 You know how almost every dude has that box somewhere in their house?

00:27:55.000 There's a bunch of tangled up wires and shit that we all keep and bring with us house to house to house to house. 0.55

00:28:00.000 Yeah, I might need this cable one day. 0.88

00:28:03.000 That's how I look back in the day when I was making less than 10k a month.

00:28:06.000 That's how my brain felt. 0.96

00:28:08.000 It felt like the first thing you gotta do is just undo all that crazy shit that's going on in your head and get the right kind of belief system in place. 0.96

00:28:14.000 You have to really understand the power of how much money matters. 0.98

00:28:18.000 And really believe that you deserve that amount of money, that you can make that amount of money. 0.96

00:28:22.000 It's an excessive quantity of limiting beliefs, almost like a massive fucking wall that exists in front of you. 0.96

00:28:27.000 When you fail to break down that wall, it's like you have a really hard time climbing it. 0.95

00:28:30.000 It's easier to just go around it. 0.92

00:28:32.000 Or, in some instances, if you can work through those existing limiting beliefs, just to fucking take them down one by one by one. 0.86

00:28:38.000 And it's hard when you have a paycheck, too. 0.84

00:28:38.000 I'll tell you this, I'll never forget. 0.84

00:28:40.000 When it clicked for me, I remember I got wired 30K after selling a course.

00:28:43.000 And that was my first big thing. 0.99

00:28:46.000 And I was like, oh shit, this is real. 0.99

00:28:47.000 Mine was a 12k check. 0.99

00:28:49.000 I went and I cashed it, okay?

00:28:50.000 And I walked around my job.

00:28:52.000 I had the loaf in my pocket.

00:28:53.000 And I would walk up to my co-workers who were like all my buddies and stuff and like the little marketing room I was in.

00:28:58.000 And I'd be like, touch it, you know? 0.99

00:28:59.000 And I'd wake up every fucking day. 0.99

00:29:03.000 I swear, I wake up every day. 0.99

00:29:04.000 And I'd seriously just sit there and count it, you know? 0.98

00:29:07.000 Man, it's hard to describe it like that initial feeling of just like feeling like the fucking man, you know, with like only 12 Gs. 0.97

00:29:11.000 And then I went out and I splashed on a, it was like fucking 12, I don't even know how long, maybe like 14 years ago. 0.98

00:29:17.000 I bought an Infiniti G35, maybe? 0.95

00:29:20.000 Like the little sedan. 0.88

00:29:21.000 I was driving around in a shitty Camry.

00:29:22.000 I had a 1995 Toyota Camry.

00:29:24.000 And I went and splashed on a little whip, you know?

00:29:26.000 Same thing. 0.99

00:29:27.000 Anything that you could do to like make you feel like the fucking man when you're at that level, and you start the momentum cycle, you know? 0.97

00:29:32.000 Do y'all believe momentum is like gravity? 0.97

00:29:34.000 Like a universal law?

00:29:36.000 It is.

00:29:36.000 I'll give you an example.

00:29:38.000 So I went to Grant Cardone's show called Whatever It Takes, right?

00:29:41.000 And I was pumped up, excited.

00:29:43.000 I was like, yeah, bro, I'm about to be working for Grant Cardone.

00:29:45.000 He's the greatest.

00:29:46.000 I love Seller Besold, all that stuff, right?

00:29:48.000 All the interview show.

00:29:49.000 Yeah.

00:29:50.000 So I pull up, and I'm like, I got this, bro, from the Barbados.

00:29:53.000 I'm that guy.

00:29:55.000 I walk into the interview room.

00:29:57.000 I do my part, first introduction.

00:29:59.000 Get to talk to him for a little bit.

00:30:01.000 Second part is to sit down, sell me the pen or the water.

00:30:05.000 I didn't get the part.

00:30:07.000 He said, you don't have whatever it takes.

00:30:09.000 You're a nice guy, Walter, but you gotta go.

00:30:11.000 Did you have to jump off the bridge?

00:30:13.000 I didn't get that far, bro.

00:30:15.000 That was the second part. 0.99

00:30:17.000 So what happened was, that was like, damn, you know what? 0.98

00:30:19.000 The person I looked up to said no to me. 0.99

00:30:21.000 And I got started all over.

00:30:23.000 But I'll tell you this, though.

00:30:24.000 That moment defined me because it means to think, you know what?

00:30:27.000 Okay, he told me I can't do it, but I back into it on my own.

00:30:30.000 I found my own way.

00:30:32.000 And from there, I worked myself on my job, overtime nonstop.

00:30:35.000 And then, you know what happened to me, bro?

00:30:37.000 What?

00:30:37.000 I was working at AT&T, taking phone calls.

00:30:39.000 I was like, people 40 years old.

00:30:41.000 They've been there for 20 years, still working that job.

00:30:43.000 I was like, I don't want that to be me.

00:30:44.000 No, bro, I need to get out of here.

00:30:47.000 So at that point, my shift.

00:30:49.000 So you're right.

00:30:50.000 Momentum, and then me getting my first property, me saving the 10K, 20K for my job to buy the property.

00:30:56.000 I feel like it literally all came down to momentum.

00:30:58.000 When I was younger, my grandfather told me, he said, there's all these universal laws in life that govern our existence here on this planet.

00:31:06.000 And he used the example of gravity as one of them.

00:31:08.000 He was like, it's your job as you continue to age to find the other ones.

00:31:10.000 See what you can find.

00:31:11.000 And I genuinely feel like momentum is one of the most powerful ones.

00:31:14.000 To be clear as an example, when I was broke, The one track, I listened to this track dozens and dozens and dozens and dozens of times.

00:31:21.000 It was called Excuses Are For Bitches. 1.00

00:31:22.000 And it was by this guy right here. 0.99

00:31:24.000 I found that on, apparently it's on YouTube, but I found that shit on SoundCloud. 0.98

00:31:28.000 I'm not exaggerating, okay? 0.97

00:31:29.000 Dude, from my new penthouse, by the way, I got, not Sierra Inflex or anything crazy, but I can see where I moved to in this penthouse I'm in when I first came here.

00:31:39.000 And it was in the hood in Overtown over here. 0.96

00:31:41.000 And, bro, I was in that place, 650 square foot little shitbox, okay, in the hood, like when I was fucked up, like NYC units leaking everywhere. 1.00

00:31:49.000 This place was fucked. 0.99

00:31:50.000 And dude, I'd play this track again and again and again and again, and I would sit there and I would just, you know, I'd feel like the initial process. 1.00

00:31:56.000 Dude, momentum, if you think about it, it's like a force, like an energy.

00:31:59.000 One of the hardest things to build up, maintain, but once you got it, think about how much it's really impacted you, how easy what you do now is, in comparison to how hard it is at the very beginning.

00:32:10.000 Okay?

00:32:10.000 Yeah, it's very hard at the beginning.

00:32:11.000 It's hard at the beginning, because once again, we've got to create the momentum, but then we get the benefit of it as it continues to go on.

00:32:15.000 At the beginning? 0.99

00:32:16.000 Dude, people got to focus on that shit at the start. 0.99

00:32:17.000 We had no guests for the podcast. 0.99

00:32:18.000 It was like us just talking about dating, lifestyle.

00:32:22.000 We start bringing on guests.

00:32:23.000 What happened?

00:32:24.000 You know what?

00:32:24.000 Hey, I'll hit you up.

00:32:26.000 I'm going to come on the podcast.

00:32:27.000 One, two, three days, you know.

00:32:29.000 There's a bunch of people coming on the podcast.

00:32:31.000 Momentum.

00:32:31.000 They see what's happening.

00:32:32.000 It's popping off.

00:32:33.000 They're getting views.

00:32:34.000 I'll pull up, too.

00:32:34.000 Oh, I'll pull up, too.

00:32:35.000 That's how it starts. 0.99

00:32:36.000 Yeah, fuck yeah, it does. 0.99

00:32:37.000 That's a fact. 0.99

00:32:38.000 And, like, you know, there's a lot of limiting beliefs, though.

00:32:40.000 Like, you touched on it.

00:32:42.000 For example, y'all, last time I was on, on Monday, whoever does y'all Instagram, y'all took a clip of me saying, you know, my son was like, oh, that 10K for a watch is too much.

00:32:53.000 And I was like, yo, listen.

00:32:54.000 Oh, yeah, you got hammered.

00:32:55.000 I was like, yo, listen, man, never say nothing's too much money, man.

00:32:58.000 You can have whatever you want if you work hard enough.

00:33:01.000 And people, like, they couldn't get past the 10K for a watch.

00:33:04.000 Yeah, they couldn't, yeah.

00:33:05.000 But it's like, that aside, right?

00:33:08.000 The most important thing you said is if you work hard enough.

00:33:09.000 If you work hard enough, you can have whatever you want.

00:33:11.000 You know, but some people...

00:33:13.000 You know, their mindset is like, I can't do that.

00:33:15.000 I can't do that.

00:33:15.000 But you need to think, no, how can I do that?

00:33:17.000 You've got to be thinking about ways to make shit happen. 0.99

00:33:17.000 Right? 0.99

00:33:21.000 But it goes, like, deeper than that.

00:33:23.000 Not just with money or just everything.

00:33:25.000 I won't say I'm tired.

00:33:26.000 I'll be like, yo, I've got to get more energy. 0.99

00:33:27.000 I won't say my bitch is tripping. 1.00

00:33:29.000 I need to calm this hoe down. 1.00

00:33:31.000 Yeah, they're justifying the wrong position.

00:33:33.000 Yeah, yeah, yeah.

00:33:33.000 It's like, yo, if you don't want to pay $10, that's cool.

00:33:36.000 You know what I'm saying?

00:33:37.000 It's like, but whatever you do want, you need to be...

00:33:40.000 Constantly looking for ways to make that happen and never say you can't do it.

00:33:43.000 You mentioned last show confidence.

00:33:45.000 Most men don't have that confidence at all.

00:33:47.000 Jeremy, how would you define guys getting confidence from the very beginning?

00:33:51.000 Dude, I think certainty and confidence comes from taking action, proving you can do what you say you're going to do, and having consistency.

00:33:57.000 You know, a lot of that...

00:33:58.000 Dude, I've had so many people that I've taught over the years, when they're first getting started, that's one of the biggest things they struggle with.

00:34:04.000 They think that confidence comes first, and then...

00:34:08.000 You follow up with the action, and that's the opposite.

00:34:10.000 You start with the action, you retain consistency, and to be clear, you consistently prove to yourself that you're going to do what it is that you say you're going to do.

00:34:18.000 And you start over a broad duration of time.

00:34:21.000 It's an undefined, unknown period of time. 0.98

00:34:22.000 It could be a week, it could be like three months of doing the same shit repetitively, until you eventually start to see the result. 0.88

00:34:27.000 And obviously you barely ever see results at the very beginning of taking action. 0.89

00:34:30.000 Which is also where most people give up, especially nowadays.

00:34:33.000 Think about the instantaneousness of our society nowadays.

00:34:36.000 I don't like a piece of content?

00:34:37.000 Peace.

00:34:38.000 I want to get food.

00:34:39.000 How long did it take you to get something around here?

00:34:41.000 You know what I mean?

00:34:41.000 50 minutes.

00:34:42.000 Dude, it's all at the fucking snap of our fingers. 0.99

00:34:45.000 Everything's within an hour now. 0.98

00:34:46.000 We want to send money to each other.

00:34:47.000 It's all fast nowadays.

00:34:49.000 To be clear, dude, getting results and making a fuckload more money, especially when you have no momentum and you're at $0 or whatever your job's paying you, getting your first 10K outside of that.

00:34:56.000 I mean, once again, Longer duration of time than what you want to endure.

00:35:00.000 But if you endure through it, that's when the confidence kicks right after.

00:35:04.000 And once again, momentum-wise, it just gets easier.

00:35:06.000 You get more confident.

00:35:07.000 You don't necessarily get more cocky, to be fair. 0.99

00:35:09.000 But you get more of a natural, I can actually do this shit kind of feeling, you know? 0.99

00:35:12.000 Well said. 0.95

00:35:13.000 And I think, just because we were talking about momentum and kind of getting your way there, and in the beginning, it's very tough to get that momentum going. 0.99

00:35:19.000 Guys, it starts with the small things like get up, make your fucking bed, right? 0.98

00:35:23.000 Like, then go ahead and drink and pound a bunch of water. 0.99

00:35:27.000 Have a coffee.

00:35:28.000 Okay, you've successfully completed two or three things now that are going to better you for the rest of the day.

00:35:32.000 Then go to the gym.

00:35:33.000 Get that accomplished.

00:35:34.000 And then it just, you know, with that momentum, it just kind of falls along the line with like a domino effect almost of success.

00:35:41.000 How do you better?

00:35:41.000 Make a list.

00:35:42.000 Short-term goals, long-term goals.

00:35:44.000 Do the daily activities, short-term.

00:35:46.000 You master those, I complete it.

00:35:47.000 Just making your bed, guys, when you wake up, is huge. 0.94

00:35:52.000 Because that sets the tone for the rest of the day that, like, alright, I'm gonna get shit done. 0.53

00:35:56.000 And it allows you to kind of say, oh, well, this feels good. 0.68

00:35:59.000 Let me accomplish the next task.

00:36:00.000 It might be a little bit harder, but then you just keep going. 0.99

00:36:03.000 I don't give a fuck about making my bed. 1.00

00:36:04.000 You know what I give a fuck about? 0.99

00:36:06.000 I give a fuck about pitching people, you know? 0.99

00:36:08.000 So for my business, I started with my marketing agency. 0.98

00:36:10.000 That's what made me my money.

00:36:12.000 And long story short, dude, I will never forget this, okay?

00:36:15.000 I tell people this, but I always consider the fact that most people will say it's exaggerated.

00:36:20.000 It's not.

00:36:20.000 This is literally how my day was, okay?

00:36:22.000 I'd get up, I'd pitch businesses, and then I'd go to bed, okay? 0.93

00:36:26.000 I'd pitch businesses all fucking day long.

00:36:29.000 And eventually I started getting sales calls. 0.99

00:36:30.000 I didn't give a fuck about my bed, okay? 0.99

00:36:32.000 I didn't give a fuck about that. 0.99

00:36:33.000 What I did was once again, I sit down at the computer, pitch the fuck out of businesses. 0.99

00:36:37.000 Well, that's how you get more advanced, and you're obviously hungry. 0.83

00:36:38.000 But I'm saying, for the normies out there, that was when I quit my job, you know?

00:36:41.000 That was just like when I first got started. 1.00

00:36:42.000 No, but you gotta remember, he's talking about motherfuckers. 1.00

00:36:45.000 Yeah, normies, bro. 1.00

00:36:48.000 It's like, you know, we're all normies when we first start, you know what I mean?

00:36:50.000 It's like, we transition, we evolve.

00:36:52.000 We're like little Pokemon, you know what I mean?

00:36:53.000 There's another level of normie.

00:36:57.000 There's one dude, man, on that same video.

00:36:59.000 And it was interesting because I'm around so many high-level people, even people who join my program.

00:37:05.000 On the mindset level, they're serious about success.

00:37:10.000 They're not on this rock bottom, like below...

00:37:13.000 Below the hierarchy of needs, right? 1.00

00:37:15.000 And this motherfucker, he was talking so much shit, and it was like, it was fine, right? 1.00

00:37:19.000 I was like, man, this motherfucker's super passionate about this. 1.00

00:37:21.000 Let me just see who this is. 0.99

00:37:23.000 And I looked, man, his post was, his post was, yo, man, just celebrating my 29th birthday. 0.99

00:37:28.000 But he was in a fucking Walmart break room. 0.98

00:37:31.000 Where in the past, I was like, oh man, no wonder this is upsetting him so much. 1.00

00:37:34.000 Motherfucker's spending 10K. And I don't mean that to shit on him or somebody working at Walmart, because I've had jobs, I hate it. 1.00

00:37:40.000 But it's like, if you're at a level where you're okay, like celebrating, y'all, we up in Walmart, we about to turn 30, then it's like...

00:37:48.000 Now you might have to set some more ambitious goals, and maybe...

00:37:51.000 Or start from the square one. 0.99

00:37:52.000 Maybe he's fucking making your bed as the fucking first start for yours. 0.99

00:37:55.000 They're both correct, because he's talking about obsessive, wanting it to happen, success. 0.99

00:37:59.000 I'm trying to condense the timeline, you know?

00:38:01.000 Yeah, yeah, yeah.

00:38:02.000 The problem is that so many guys don't have that urgency that you had.

00:38:05.000 So it's like, you know what I mean?

00:38:06.000 Me?

00:38:07.000 My bed was never made, bro.

00:38:08.000 I wake up and go to work for 12 hours plus, come home and sleep.

00:38:11.000 That's different, because you have urgency.

00:38:13.000 You got something to get you out.

00:38:15.000 That's an example of the mindset.

00:38:17.000 When you lack the urgency, think about that difference.

00:38:19.000 That's what I'm saying with the mental state.

00:38:21.000 You have to sell yourself.

00:38:23.000 You were using an example of reasons.

00:38:26.000 Reasons are one of the most powerful things that you could do. 0.96

00:38:28.000 Why did I deeply give a fuck about making more money? 0.99

00:38:32.000 Why did you give a fuck about making more money? 0.99

00:38:34.000 Dude, for you, you just thought, okay, somebody who I looked up to told me no. 0.98

00:38:39.000 For me, it's like, I wanted so much more money because I understood money was everything.

00:38:46.000 I understood every single choice I made was 100% dictated by the amount of money that I had or did not have, the quality of food that I ate, where I could go, where I'd live, what I'd drive, the clothes I'd buy.

00:38:57.000 Every single thing was dictated by money, to be clear.

00:38:58.000 Money makes all your decisions.

00:39:00.000 100%.

00:39:00.000 And at the end of the day, That created a natural urgency within me.

00:39:04.000 And to be fair, here's the thing that most, when you call it normies, to be fair, they're disconnected.

00:39:09.000 They don't want to constantly be in a state of pain.

00:39:12.000 Who does?

00:39:13.000 Once you really get sold on how important money is, what do you then do after?

00:39:16.000 What do you have to do? 0.98

00:39:17.000 You gotta sit in a fuckload of pain and just be like aware, but not willing to do anything, which would suck, dude. 0.99

00:39:26.000 That'd cause depression. 0.99

00:39:27.000 Or you get to this point where you use the pain, you know, you start using that emotional driver and being like, I'll do fucking anything.

00:39:32.000 That goes to Myron's point, because when you're comfortable, when you're talking about the job, when you're comfortable at first, it's difficult to have, there's not enough pain for you to move.

00:39:40.000 So Stephen McFroy, Making $100,000 per year is one of the worst things that could happen if you want to be an entrepreneur.

00:39:45.000 You talked about the pain principle.

00:39:48.000 Every decision people make is they're moving towards perceived pleasure or moving away from perceived pain.

00:39:54.000 But sometimes you can end up in this purgatory where things...

00:39:58.000 You don't want it bad enough.

00:39:59.000 It's not bad enough where you have to leave, but you don't love it.

00:40:03.000 It's like a purgatory.

00:40:05.000 But the pain of seeing niggas 40 years old, bro. 1.00

00:40:08.000 At my job.

00:40:09.000 You saw a glimpse in the future.

00:40:10.000 Nigga, I was so terrified. 1.00

00:40:11.000 You don't understand. 1.00

00:40:12.000 I'll wake up, go to work, and be like, fuck, my life is so bad right now. 0.99

00:40:15.000 It was not bad, by the way, but see now I got 40 years old, sitting there for 20 plus years? 0.99

00:40:19.000 Nigga, I'm good.

00:40:20.000 You gotta convince yourself of stuff like that.

00:40:22.000 That's the thing, right?

00:40:23.000 You gotta start leveraging your circumstances.

00:40:25.000 What he was talking about with that post, that was crazy because there was a lot of people that were justifying why they would not even want to consider how to mentally acquire a $10,000 watch.

00:40:34.000 Why would they not try to earn the $10,000 watch?

00:40:38.000 At the end of the day, it really came down to this idea of...

00:40:41.000 Well, why justify your circumstances?

00:40:43.000 I've always liked to do the opposite.

00:40:44.000 I like to look around and see what I can do to leverage myself out of my existing circumstances, you know?

00:40:49.000 It's one of my favorite things to do.

00:40:50.000 I'll never forget, bro.

00:40:51.000 This is 2014 Pembroke Pines, Florida.

00:40:54.000 I'm at Starbucks sitting there looking at YouTube on how to make money online.

00:40:58.000 Grant Cardone was my mentor, basically.

00:41:01.000 Who else?

00:41:01.000 Graham Stephan, a bunch of creators on YouTube, right?

00:41:04.000 Guy pulls up in a Lamborghini drop top.

00:41:06.000 White girl in front of the seat, blonde, big busty. 1.00

00:41:09.000 That's my type.

00:41:10.000 And then...

00:41:11.000 No, I know.

00:41:11.000 Black guy, front seat, parked it.

00:41:14.000 I'm like, who is this person?

00:41:16.000 This Lambo? 1.00

00:41:17.000 In my whole life, I've never seen one person before.

00:41:19.000 I was like, you know what?

00:41:20.000 I'm kind of nervous, but I'm going to ask him real quick.

00:41:23.000 What do you do for a living?

00:41:24.000 That's the best, by the way, dude.

00:41:26.000 Sorry to bother you because, you know, I could be like, you know, I hate this guy.

00:41:28.000 Like, why is he having a car?

00:41:29.000 I don't have it. 1.00

00:41:29.000 Fuck this dude, yeah. 1.00

00:41:30.000 But you know what? 1.00

00:41:30.000 Let me just ask him because maybe he can tell me what I could do to make some money myself because I'm broke, by the way, at this point. 1.00

00:41:35.000 So I'm like, hey, brother, sorry to bother you, but like, what do you do for a living?

00:41:38.000 Or do real estate?

00:41:39.000 I buy properties, fix them up, invest, and rent them out.

00:41:43.000 That's all I needed here, bro.

00:41:44.000 You know what I did after that answer?

00:41:47.000 I spent months looking on YouTube, how to buy real estate.

00:41:50.000 First investment, what do I need?

00:41:52.000 And then I spent at least two years working overtime at my job to get money to buy real estate.

00:41:57.000 You know what happened?

00:41:57.000 Once I bought a property, it was like, I could do anything.

00:42:00.000 I could do anything, bro.

00:42:01.000 So you're right, momentum.

00:42:02.000 The quality of questions you ask dictate the quality of the life you live, you know?

00:42:05.000 But think about this, right?

00:42:07.000 The opposite is...

00:42:09.000 Okay, that person who's not willing to approach it, they're not willing to ask that person, they have that thought. 1.00

00:42:15.000 Like, it's crazy to me to sit here and think somebody would consider me driving up in one of my nice cars and be like, oh, that guy's like a dickhead, rich guy, you know, like, that guy's got to be an asshole. 0.97

00:42:24.000 It's like, dude, if somebody, every single time, literally every single time somebody approaches me and is like, yo, like, what do you do to do this? 0.99

00:42:29.000 I give them the most, I like, pull, I'll pull my fucking car over and give an in-depth answer if I need to. 0.89

00:42:33.000 The car's a phantom by the way, man. 0.98

00:42:35.000 Flex on these motiles.

00:42:36.000 It's a ghost.

00:42:37.000 It's a ghost.

00:42:39.000 But my point being, it's like, just a mental frame to be like, okay, I'm gonna go up and ask that guy a question, and then I'm gonna be willing to search that stuff out on YouTube, whether I know anything about it or not.

00:42:47.000 There's a really good quote.

00:42:48.000 It's called a mental model, okay?

00:42:50.000 You don't know what you don't know, okay?

00:42:53.000 And if you treat yourself like, almost like a blank software program, like a computer, like, you wanna be operating on, like, Windows 98 and fucking 2024 and beyond? 0.97

00:43:02.000 Hell no. 0.85

00:43:02.000 You want to consistently update your software, which really comes down once again to updating that mental state. 0.85

00:43:06.000 If you have little beliefs like this, and you see in yourself right now, like, oh, I wouldn't be willing to ask that guy a good quality question.

00:43:12.000 You know, I don't even know what kind of quality question to ask. 0.99

00:43:14.000 I wouldn't be willing to search it on YouTube because I wouldn't think I could go and do that shit. 0.94

00:43:17.000 I don't consider, like, the advancement of the future and how to get in that guy's shoes is just one step at a time. 0.96

00:43:24.000 One good question getting answered at a time.

00:43:25.000 You know, one new thing that I figure out at a time.

00:43:27.000 And then just taking action on that stuff.

00:43:29.000 Dude, it's all brick by brick, you know?

00:43:30.000 Guys, repeat after me.

00:43:32.000 I can do it.

00:43:34.000 Three times.

00:43:35.000 I can do it.

00:43:37.000 I can literally do it.

00:43:39.000 I can do it.

00:43:40.000 You really can, though, man.

00:43:42.000 That's something I always just try to...

00:43:44.000 Just try to... 0.84

00:43:47.000 Bring home, you know, because I came from, you know, I come from South, South Chicago, you know, his reputation precedes itself, and my father killed himself, and it was like, man, you know, it was during a recession, so this is like a super difficult period, but you can outwork that shit, like whatever situation you're in, you can outwork it, if you're willing, if you're willing to put it, but it might have been, truthfully, it might have been easier for me because things were so bad. 0.87

00:44:08.000 You get what I'm saying? 0.95

00:44:08.000 Now you have the actual mental, the fortitude. 0.95

00:44:11.000 I had so much pain, it's like you can only go up or out.

00:44:15.000 You know what I'm saying?

00:44:16.000 And I considered both options, straight up.

00:44:18.000 You know?

00:44:19.000 I weighed the pros and cons.

00:44:20.000 And had my dad not just did it, and I didn't see how that affected the family, that would have been a more viable option for me, you know?

00:44:28.000 But I was like, alright, well, can't do that.

00:44:30.000 So, here we go.

00:44:32.000 So, pain's an incredible circumstance to find yourself in to use as leverage, you know?

00:44:36.000 So, we talked about getting to zero to ten, which is very mental.

00:44:39.000 Right.

00:44:40.000 Very, very mental.

00:44:41.000 100%.

00:44:41.000 And then also discovering what you're going to do, figuring out that niche, carving it out, and then also having the mental fortitude to see it through.

00:44:47.000 Because like you said, you don't have the momentum.

00:44:49.000 Yeah.

00:44:49.000 It's very difficult.

00:44:50.000 And you're not really generating money, so it's difficult to make opportunities happen.

00:44:53.000 So let's get now from that 10 to 50K mark, or 10 to 100K. If y'all want some help getting the 10K a month, right?

00:45:00.000 I got a free e-book.

00:45:01.000 Oh, yes.

00:45:02.000 It's called The 10 Commandments of Online Training.

00:45:04.000 Now, it's focused for people who want to be online trainers, but the principles will be applicable to...

00:45:08.000 Like any business.

00:45:09.000 They're like...

00:45:11.000 Fundamentals.

00:45:11.000 It's just...

00:45:12.000 Yeah, it's the fundamentals that you need.

00:45:13.000 Right now, we're going to put it in there for you guys.

00:45:13.000 Top of the description.

00:45:15.000 And we'll put it in the chat for y'all as well.

00:45:16.000 But it'll help you, especially with that part with the niche.

00:45:19.000 It's the most important part when you're first getting started.

00:45:22.000 Otherwise, you've got to compete with everybody.

00:45:24.000 You want to limit the competition and stand out and make your message more potent.

00:45:28.000 Yeah, and it can help you.

00:45:29.000 It'll definitely help you guys in other endeavors as well.

00:45:31.000 Free e-book, man.

00:45:32.000 Whether you want to get in and finish, whatever.

00:45:34.000 It gives you guys kind of the fundamentals about getting started and carving out a niche, which is one of the most important things in the beginning.

00:45:40.000 And look, some of you here on the platform have here.

00:45:43.000 If this boy can do it, why can't you do it?

00:45:46.000 You feel me?

00:45:47.000 I'm just saying, bro.

00:45:48.000 If he can do it, why can't you do it?

00:45:49.000 That's all.

00:45:50.000 All right.

00:45:51.000 Good job, Fresh.

00:45:53.000 Yo, man.

00:45:55.000 Yo, Chris.

00:45:55.000 Even better.

00:45:56.000 If I can't do it, my stuttering ass, why can't you do it? 1.00

00:45:58.000 There you go. 0.99

00:45:59.000 Fresh is going to quit this pocket and start a comedy show, man. 1.00

00:46:02.000 You see the fucking bangers you're jumping on. 0.99

00:46:04.000 I know, man. 1.00

00:46:05.000 We need to get you on stand-up.

00:46:08.000 Stand out.

00:46:09.000 So we talked about, so it looks like to me, like, from zero to 10K is heavily mindset, finding a niche, and boiling, like, you know, doubling down and going on it, right?

00:46:18.000 Now let's go talk about, which, Jeremy, you can talk more about this, 10K to that 100K mark a month.

00:46:23.000 How do people, like...

00:46:24.000 Yeah.

00:46:24.000 100K mark a month.

00:46:25.000 We'll say 10 to 100, yeah, in that range.

00:46:27.000 Okay, so to be clear, usually when you achieve the 10 and you get somewhere between 10 and 100, you've officially gotten in business, you know?

00:46:34.000 And then it's a game of amplification.

00:46:35.000 There you go.

00:46:36.000 And you find a few things out.

00:46:37.000 Number one, you either fall victim to the unfortunate mindset that it's more than what it actually is.

00:46:43.000 Okay?

00:46:44.000 So as an example, I had a guy the other day, he was like 20-ish K a month.

00:46:48.000 He'd get at max to like 50 K a month. 1.00

00:46:50.000 And then he'd just go fuck off. 0.99

00:46:52.000 Like, he'd take trips. 1.00

00:46:53.000 His girl would start fucking hitting him up and be like, oh, we need to go on, like, fucking this European trip. 1.00

00:46:58.000 Anyway, moral of the story, he'd get to this point where, like, he'd repeat this cycle, like, 20 to 50, 20 to 50, 20 to 50. 0.99

00:47:03.000 And it was, I don't know, a repeated cycle that he probably did, like, a good four or five times.

00:47:09.000 Point being, he gets in this mindset that it's enough money for him.

00:47:14.000 Okay?

00:47:15.000 Think about how devious that can be.

00:47:16.000 I was like, usually, between 10 and 50K, 50 to 100, there's a little difference there, but to be fair, it's expansion of what you view as possible.

00:47:26.000 You've got to start treating it like a real business.

00:47:27.000 You've got to start looking at expansion and amplification.

00:47:30.000 You know what I mean?

00:47:31.000 Usually, outside of the mindset debacle that you get into when it comes to limitations and perceived, what's a lot.

00:47:36.000 The other part of it, when I say amplification, you can't settle in. 0.82

00:47:39.000 So when I said at the very beginning of what I did, I just pitched the fuck out of businesses day in and day out and day in and day out.

00:47:45.000 Guess how much I made in my first 45 days of being in business as a marketing agency. 0.64

00:47:50.000 How much?

00:47:50.000 100k?

00:47:51.000 I did 50k in the first 45 days.

00:47:53.000 And immediately, I was like, okay, I get this now.

00:47:57.000 I need to have a repeatable process for sales.

00:47:59.000 I need to get salespeople in this thing. 1.00

00:48:00.000 I need to start systematizing shit. 0.98

00:48:02.000 I need to get people who are constantly pitching on this business's behalf. 0.98

00:48:05.000 I need to keep pitching.

00:48:06.000 And what happens is, okay, I start closing people.

00:48:09.000 Did you know how many calls you made at that point?

00:48:11.000 Dude, I was doing emails.

00:48:12.000 So what I would do is I'd sit down, right?

00:48:14.000 I'd pull up somebody's website.

00:48:15.000 And at the time, keep in mind, it was a while ago, okay?

00:48:18.000 People weren't even retargeting.

00:48:20.000 People who don't know what retargeting is, right?

00:48:20.000 Okay?

00:48:22.000 You go to a website, they follow you around on the internet after you leave, whether you bought or not.

00:48:25.000 That's retargeting. 0.99

00:48:26.000 People weren't doing that shit back then. 0.95

00:48:27.000 They didn't even know what a pixel was. 0.99

00:48:28.000 Oh, wow.

00:48:29.000 So what I would do is I would sit down and I'd be like, hey, you don't have a pixel on your site.

00:48:32.000 This is what retargeting is.

00:48:33.000 Here's some strategies you could do that you're not doing now.

00:48:35.000 If you're interested in doing that, hit me back.

00:48:37.000 And I would generate sales calls that way.

00:48:38.000 I truly have no idea. 0.97

00:48:39.000 It was like a blur to me, you know, because it was just a repeated day for like fucking 45 days in a row.

00:48:44.000 Now, my point being, okay, what happens after you start closing business? 0.92

00:48:47.000 What else do I gotta start doing?

00:48:49.000 Got to start delivering.

00:48:51.000 So not only do I have to pitch, but technically I then have to actually start delivering on what it is that I sold.

00:48:56.000 What's that do to my day?

00:48:57.000 If I'm sitting there pitching all day, it's like, well now I have to add the system of delivery.

00:49:02.000 And then technically I'm dealing with a new problem in itself that can take a significant amount of time away from people.

00:49:08.000 The other thing people fall victim to is that either-or mentality when they're getting started.

00:49:12.000 Somewhere between 10 and 50, 50 to 100, you reach this point.

00:49:16.000 Where simply put, you fall victim to like, I'm only gonna do sales or I'm only gonna deliver.

00:49:21.000 And then you stop getting new deals when you only deliver, and then you gotta go back to doing sales. 0.92

00:49:26.000 And you get this like either or shit going, you know what I mean? 0.96

00:49:27.000 That's one of the reasons why- They're both so fucking labor intensive that this is where, yeah. 0.94

00:49:32.000 And you don't have enough money yet to start just throwing people at it, like getting a lot of solutions in place.

00:49:37.000 So what do you find yourself doing? 0.99

00:49:39.000 All that shit yourself. 0.99

00:49:40.000 So like at the end of the day, you won't do both because then technically you're working more than what you've ever done before and now you have to do both. 1.00

00:49:48.000 Otherwise, once again, most people will just do the either-or shit.

00:49:50.000 That's one of the reasons getting started is so difficult because you're probably a solo entrepreneur and you have to do everything. 0.99

00:49:56.000 And you've got to be good at all these different skill sets, marketing, sales, Delivery of the product or service.

00:50:04.000 You've got to be good at the, you know, customer service.

00:50:07.000 You know, you've got to do everything.

00:50:09.000 But, like, once you get past, it's like, I don't know, it depends on the business, but I would say around that 20, somewhere between 20, 50, okay, that's when you really got to start hiring.

00:50:20.000 And that's a whole other skill set you have to do.

00:50:22.000 Yeah.

00:50:22.000 Then becomes the third thing, you know?

00:50:24.000 And then you're like, fuck, now I've got to do that, and I've got to train people. 0.98

00:50:27.000 New skill sets. 1.00

00:50:28.000 Every level is a new devil.

00:50:30.000 Yeah, 100%.

00:50:30.000 So your problems, technically, is you start making more money, they start to compound, they don't go away, they get more sophisticated, and they grow in quantity, right?

00:50:39.000 So at the end of the day, When you reach that first problem I brought up, like the satisfactory, I've got enough, that can also come from almost being like, okay, I'm tired and I don't want to have to do a lot more.

00:50:51.000 But that's actually the booby trap. 0.95

00:50:53.000 That booby trap right there fucks people. 0.65

00:50:55.000 Because you do need more money to make it far easier for yourself and to make far more money and reduce that burden of the time investment.

00:51:01.000 If you can't push through that specific window, and I will say this, it's generally a little more challenging, believe it or not, than the 0-10K. 0-10K is like mental stuff.

00:51:10.000 Zero to 10k is just fucking hard work, elbow grease. 0.98

00:51:14.000 It can be unrefined. 0.97

00:51:18.000 Also, to Jeremy's point, you don't want to let go of the work you've done.

00:51:22.000 You don't want to be like, you know what?

00:51:23.000 I have to give up ownership of this stuff.

00:51:26.000 I don't want to give it up. 1.00

00:51:27.000 You just kind of suck in that mental state. 0.99

00:51:29.000 I'll give you guys a perfect example right now on this podcast. 1.00

00:51:31.000 For the longest time, I did all the audio and video shit myself. 0.56

00:51:35.000 For the longest time on this podcast. 0.88

00:51:36.000 And you guys remember when I would be the one running in the back doing everything, right?

00:51:40.000 When we were live.

00:51:41.000 Like I'd set the show and then we'd go live and everything was good.

00:51:44.000 But as we started bringing girls on and we needed more mics, I needed to use more sophisticated audio equipment.

00:51:50.000 Yeah.

00:51:50.000 And that more sophisticated audio equipment, you can no longer just set it and forget it.

00:51:54.000 It had to be monitored a certain way.

00:51:56.000 It's a live show, etc.

00:51:57.000 So a lot of you guys saw it.

00:51:58.000 We had audio issues, etc.

00:51:59.000 What did I have to do?

00:52:00.000 I had to hire an audio engineer?

00:52:01.000 And then as we got more cameras, I needed to go ahead and get a video guy, like a producer, actually behind the scenes that knows this stuff.

00:52:06.000 So it was very difficult for me to get rid of that because I was used to doing it myself.

00:52:10.000 But I was like, okay...

00:52:12.000 If I want to get it to the next level, production quality to increase the level of the show, I have to let go of this baby even though I didn't want to.

00:52:19.000 And that was very difficult for me to do, but I did it.

00:52:21.000 And I went ahead and got an audio engineer and then a video guy, and then that's how we got Bills and Mo right now.

00:52:25.000 Shout out to you guys in the back.

00:52:26.000 But I outsourced it to people that this is what they do.

00:52:29.000 Mo is an audio engineer, so is Bills.

00:52:31.000 This is what they do.

00:52:32.000 This is their profession.

00:52:33.000 So they were able to come in and be like, oh yeah, I got this, no problem.

00:52:36.000 And then bam, that took a weight off me and I could focus more on actually doing the show versus running in the back.

00:52:40.000 Yeah, and you can focus on the thing that you're most valuable at.

00:52:44.000 There you go.

00:52:45.000 You know what I'm saying?

00:52:45.000 You're most valuable being the host, right?

00:52:49.000 And if you're doing a bunch of other shit, it dilutes your superpower, right? 0.97

00:52:54.000 And you can get better at being the host because you're doing it full-time. 0.98

00:52:58.000 And then, I don't know what most skill set was initially, but I'm sure after years of doing it...

00:53:03.000 Like with music.

00:53:04.000 Okay, yeah.

00:53:05.000 But I'm sure he's even better now than he was then. 0.99

00:53:08.000 Right, because he's been doing it fucking every day for years. 0.98

00:53:11.000 He used to do post. 0.98

00:53:12.000 Like, most things was he a musician, so he's used to doing post-production.

00:53:14.000 So when he came here, he got really good at doing live production.

00:53:17.000 Exactly.

00:53:17.000 So it's like...

00:53:19.000 The skill sets multiply because people get better at the job, and they're doing only that.

00:53:23.000 That's all they're doing instead of splitting your time.

00:53:25.000 But it's also a new skill set you've got to develop.

00:53:28.000 Yeah, but you're the business owner, you're doing it all.

00:53:29.000 You truly have to, and that's it, right?

00:53:31.000 In the beginning, yeah.

00:53:32.000 That phase that he's talking about, where he was essentially saying, I should have hired sooner is what it sounds like.

00:53:37.000 But think about it.

00:53:38.000 That's what I said to myself.

00:53:38.000 Yeah, I said I should have done it sooner.

00:53:39.000 Bro, that's the sacrifice in itself, because you only have a certain amount of money at that point in your career.

00:53:44.000 So sacrificing that money to get somebody as skilled as who you have now is an example.

00:53:48.000 That kind of hurts, you know?

00:53:49.000 Because you've done all this hard work just to make like whatever little bit amount of money you've managed to get now, and you've got to give it up to somebody else.

00:53:55.000 That's a huge risk when you make so little yourself.

00:53:58.000 As crazy as it might sound to some of y'all listening to this, dude, sub $100K a month, you're in a high-risk position.

00:54:04.000 Like you're still technically close to death at $0. 0.99

00:54:06.000 You know, you've got to get as far away from that shit as you can. 0.99

00:54:09.000 But to be fair, fixed expenses, right? 0.99

00:54:11.000 You hire somebody, what are you doing?

00:54:13.000 You're raising your fixed expenses.

00:54:14.000 At the end of the day, you're raising your fixed costs, but you're also, what do you do?

00:54:17.000 I mean, you become financially responsible for them.

00:54:19.000 Yeah, it's a big responsibility.

00:54:21.000 It's a huge responsibility. 1.00

00:54:22.000 It's not just something that you should fuck around with and just, like, hire people for the fuck and then you fire them. 0.99

00:54:27.000 Like, you really got to take that responsibility serious at the end of the day. 0.99

00:54:30.000 Once again, you want to be a good person.

00:54:31.000 The big thing, too, I think people really need to understand is, like, You better pay yourself less instead of paying your staff less.

00:54:37.000 Like, I'll take the brunt first.

00:54:38.000 I'll pay myself less before I cut my people's pay or cut them.

00:54:42.000 There were months.

00:54:44.000 There was one year, man, I didn't pay myself at all, but I still had to pay all my employees.

00:54:50.000 So you work for free.

00:54:52.000 Think about that.

00:54:53.000 And then I probably had to put some of my own money back into the business, right?

00:54:57.000 So now I'm paying the work.

00:55:00.000 Not everybody's willing to put it.

00:55:04.000 That's like a dirty thing about entrepreneurship that they never tell you.

00:55:07.000 They think, oh yeah, lifestyle is going to be great.

00:55:09.000 But there's going to be times sometimes where you might take a pay cut and you got to eat it. 0.98

00:55:13.000 You don't fucking do that to your employees. 1.00

00:55:14.000 A piece of shit will go ahead and lower their employees pay. 1.00

00:55:16.000 I say, nah, fuck that. 1.00

00:55:17.000 You're used to this. 1.00

00:55:18.000 We're going to keep you where you're at.

00:55:20.000 I'll take the hit, if anything.

00:55:21.000 That's how I look at it.

00:55:22.000 I think that's how a leader's supposed to move, right?

00:55:23.000 Because you don't want to tell everyone, oh, sorry man, cuts all that other stuff.

00:55:26.000 I'll do everything in my power to make sure that we keep the same stuff, you know?

00:55:29.000 It's a great example, right?

00:55:30.000 So, okay, you take that circumstance.

00:55:31.000 How shitty does that sound? 0.51

00:55:33.000 That sound good at all? 0.97

00:55:33.000 Right? 0.97

00:55:34.000 Fuck no, it doesn't sound good. 0.99

00:55:35.000 What do you got to do? 1.00

00:55:36.000 You got to use shit like that for the next level of, okay, I need more money because I don't ever want to find myself. 0.99

00:55:43.000 And Brandon's pain again, right? 1.00

00:55:44.000 Same kind of logic.

00:55:45.000 He takes that set of circumstances, which suck, and we're probably traumatizing for him if he endured it for an entire year.

00:55:51.000 You know, what's that then do? 0.94

00:55:52.000 Makes him a fuckload more money the next year, because there'll be more pain.

00:55:55.000 There'll be fresh pain.

00:55:56.000 That's the key, right? 0.92

00:55:57.000 You got to find those moments where you're like, okay, I'm working too fucking much.

00:56:00.000 I need to make more money so I can hire more people, okay?

00:56:03.000 Well, if I hire somebody, I don't know if they're going to be as good as I need them to be.

00:56:06.000 I better make more money so I can hire a better person.

00:56:08.000 Well, if I hire that person, that's going to cut into my overall profit that I'm making. 0.98

00:56:11.000 I've got to make more money so I can make more profit and actually make this thing worth a shit.

00:56:15.000 And those become the circumstances that you then use to leverage yourself up to that next level. 0.93

00:56:19.000 It's simply put...

00:56:21.000 It's a consistent game of conditioning up.

00:56:24.000 You know what I'm saying?

00:56:25.000 You can't stop.

00:56:27.000 It's conditioning up.

00:56:28.000 To be fair, you can find a level where you can remain consistent.

00:56:32.000 At the end of the day, that level is different for everybody.

00:56:35.000 I personally find excessive benefits to the game of just consistently conditioning up.

00:56:38.000 I find that highly beneficial in comparison.

00:56:42.000 So now we talked about scaling from the 10 to 100, which is basically becoming more efficient, expanding out, hiring people, etc.

00:56:53.000 I've only met one person who built a one-man million dollar business.

00:56:56.000 I met one person in my life.

00:56:58.000 And what were they selling?

00:57:00.000 You know them, I'll tell you that.

00:57:01.000 Yeah, I know it is. 1.00

00:57:03.000 I met some indie software dudes doing that shit. 0.97

00:57:05.000 Was it like, was it completely like online stuff? 0.99

00:57:07.000 It was all online.

00:57:08.000 Okay, I was gonna say, there must be no overhead.

00:57:10.000 It's rare and I don't know if you could...

00:57:13.000 I don't know how replicatable it is.

00:57:15.000 It might be staying, but it's not replicatable.

00:57:17.000 Like, just because one guy do it, you know, you don't want to...

00:57:19.000 He's the sales rep, the closer, and the speaker, bro.

00:57:23.000 That thing is crazy, bro.

00:57:25.000 But he did.

00:57:27.000 Oh, I know what it is.

00:57:29.000 Yeah, you know what it is.

00:57:30.000 That guy make it a lot, bro.

00:57:31.000 I think he can say it, right?

00:57:34.000 It's a W friend.

00:57:35.000 I'm not talking on it.

00:57:36.000 What is it?

00:57:39.000 Oh, you know, I'll give you this.

00:57:40.000 He has a Bugatti.

00:57:41.000 That's all I'm gonna say.

00:57:42.000 He has a Bugatti.

00:57:43.000 Bugatti.

00:57:44.000 Oh, okay.

00:57:45.000 No, we're talking about different guys.

00:57:46.000 I know what you mean, but I put that out there because I didn't want it to make obvious.

00:57:49.000 Oh, got it, got it.

00:57:52.000 Either way, he is the one-stop shop for everything.

00:57:55.000 Okay, I think I know who you're talking about.

00:57:57.000 Okay, no, I mean...

00:57:58.000 So to be fair, I mean, you can technically disprove everything that we just talked about and still make it.

00:58:04.000 It's just statistical probability-wise, a much lower probability you get to that point with that specific model, you know?

00:58:09.000 There's a much higher probability that you make more.

00:58:11.000 When you have more people, you can throw at things.

00:58:12.000 Because you move as a unit, you know?

00:58:14.000 You become like one collective thing.

00:58:15.000 And remember the momentum lesson, right? 0.89

00:58:17.000 You can fucking push the momentum up to a higher point and therefore make more money as a result. 0.97

00:58:20.000 This is a W show, bro. 0.98

00:58:21.000 This is information you don't hear in school.

00:58:23.000 So we talked about online businesses, right?

00:58:25.000 How about like, okay, let's talk about running ads real quick because there's people here that might not necessarily be like, you know, influencers.

00:58:33.000 They might have like a real business, like maybe they have a brick and mortar type business where there's a storefront, etc.

00:58:37.000 That 10 to 100k mark, right?

00:58:39.000 We talked about like scaling up, you know, kind of refining what you did because it's all grunt work from 0 to 10.

00:58:45.000 Then from there, you start hiring people.

00:58:46.000 You start being more refined.

00:58:48.000 Ads.

00:58:49.000 When should people, because this is one of your expertises, like running ads and, you know, especially in today's day and age where the internet is how you find people now. 0.87

00:58:56.000 Nobody's going to a fucking Yellow Book no more and looking you up. 0.65

00:58:59.000 Like, they're gonna Google you, they're gonna look on the internet. 0.98

00:59:03.000 How does one go about running ads in modern day society now with the way the internet is?

00:59:08.000 Well, I tell my students, listen, man, wait till you get at least 10K a month.

00:59:12.000 Remember using my program, I said, don't run no ads till you get to 10K, because you got, before you start spending money on ads, right, you got to make sure you know how to convert them first, right? 0.99

00:59:21.000 You got to learn all this shit first.

00:59:24.000 So the ads, you know, I look at it like this. 1.00

00:59:26.000 Ads are like gasoline, right?

00:59:28.000 If you just pour gasoline on the concrete, that happens, right?

00:59:31.000 But if you already got a flame going, you put gas on it.

00:59:33.000 Use that steroid one you were talking about.

00:59:35.000 Oh yeah, it'd be like going steroid.

00:59:38.000 Another example is like, if you're going to take roids, you should start training first.

00:59:46.000 Maybe hit your natural limit first.

00:59:48.000 And then take roids, then you blow up. 1.00

00:59:50.000 But I've seen motherfuckers take roids Week one. 1.00

00:59:54.000 I'm about to start working out. 0.99

00:59:57.000 I need protein, protein, and I need steroids.

01:00:00.000 And they didn't, and you know, 100% of those guys did not make gains. 1.00

01:00:05.000 They look like shit. 1.00

01:00:06.000 They got all the side effects. 1.00

01:00:07.000 Yeah.

01:00:09.000 Without the gains, because there was no foundation.

01:00:13.000 So I like the way 20.

01:00:14.000 10k a month, that's 120k a year.

01:00:16.000 Because at that point, you've mastered some basics to some degree, and you have something going where that gasoline, like you mentioned before, there's actually a flame to help amplify, versus you put on the concrete.

01:00:26.000 Yeah, good point.

01:00:26.000 I guess, Jeremy, the question is, when does somebody start using ads for their business?

01:00:30.000 And how do they go about it?

01:00:31.000 So it's essentially, believe it or not, it's kind of like asking, when's the appropriate time to start gambling?

01:00:36.000 As crazy as that might sound, really think about this real quick.

01:00:39.000 So as an example, if I told you, okay, you need to start trading, okay?

01:00:45.000 What's trading to somebody with no money?

01:00:46.000 With no edge, with no strategy?

01:00:49.000 It's gambling, okay?

01:00:50.000 If, to be clear, like I know people who literally go gamble that have strategies when they go gamble that have large sums of money to gamble with, where the statistical probability actually becomes in their favor instead of the casino's favor.

01:01:02.000 Advertising's kind of the same thing, believe it or not, as silly as that might sound.

01:01:05.000 It's essentially at what point do you officially have enough cash where you can gamble, okay?

01:01:11.000 So as an example, you can gamble at different levels.

01:01:14.000 There's people, I totally agree with what Brandon said.

01:01:16.000 Zero to 10K a month, you don't even have any money to start gambling anyway and start advertising.

01:01:20.000 It makes no sense.

01:01:20.000 Even between 10 and 100K a month, like, you know, sure, you can start spending a little bit of money, but you have to spend enough to get it to become in your favor.

01:01:28.000 Gotcha.

01:01:28.000 If you spend too little on advertising, The house actually has a higher probability to win and just take your money.

01:01:33.000 These ad platforms like Facebook, Instagram, TikTok, Google, any ad platform for that matter, they all have the edge until you start spending a certain amount.

01:01:42.000 The minimum, like the bare, bare minimum I encourage people to spend on one campaign is $100 a day, okay?

01:01:48.000 Which is $100 a day, 30 days, that's $3,000 a month, okay?

01:01:51.000 And that's tiny.

01:01:53.000 The issue with spending so little, It takes a long period of time to acquire data.

01:01:58.000 When you're advertising, you need enough data to be able to make decisions with.

01:02:02.000 If you don't have enough data or you're impatient, which most people are, because keep in mind, if you're only gambling 3K, Think about this.

01:02:08.000 Are you going to be patient? 0.98

01:02:09.000 Are you going to be as patient as you need to be to wait like three, four weeks to start making decisions on whether you should turn that shit on or off or up or down? 0.99

01:02:16.000 You're going to be tweaking like day one, dude. 0.98

01:02:18.000 You're going to be tweaking, especially if you're a first time gambling on it.

01:02:20.000 You see what I'm saying?

01:02:21.000 We get people, as an example, who are spending upwards of 30 to 50K in a month, and that's, believe it or not, their test budget, $1,000 a day to like $1,400, $1,500 a day.

01:02:31.000 That allows you, in a direct example, to start Making decisions within like 72 hours start making decisions within like you know a day in some instances, you know just They may not get it you You spend enough money you get a large enough sample size to know if the ads are working or not to change them Like Amazon is an example they get so much so let's be clear about this You don't run ads in the beginning to make sales you run ads to figure out your audience Yeah.

01:02:59.000 Guys, that's a big piece of game right there.

01:03:02.000 I need everyone to understand.

01:03:04.000 Because people run ads, they're like, okay, cool.

01:03:05.000 When do I converse and start making money?

01:03:06.000 No, no, no, no, no.

01:03:07.000 And I'm actually learning this too.

01:03:09.000 You're running ads to get a sample size to figure out how you're going to move next.

01:03:13.000 You've got to optimize.

01:03:14.000 As soon as you can start turning $1 into $2, then you can start optimizing.

01:03:18.000 But you might take some testing to get there.

01:03:20.000 Gotcha.

01:03:22.000 That's where it's like gambling, right?

01:03:23.000 You're going to pay to learn.

01:03:24.000 And eventually you start to get like an edge.

01:03:26.000 You start to develop an edge.

01:03:27.000 Because we never ran ads.

01:03:28.000 Ever.

01:03:28.000 Like us?

01:03:29.000 We've never run ads.

01:03:30.000 So like for us it's like this is new territory.

01:03:31.000 We've thought about it.

01:03:32.000 Like maybe we could do organic.

01:03:33.000 Like we're blessed.

01:03:34.000 We're like people know us.

01:03:36.000 We have a big platform.

01:03:36.000 We don't need to run ads.

01:03:37.000 But at some point you need to do it.

01:03:39.000 You mentioned Amazon, Jeremy.

01:03:41.000 What were you going to say about Amazon?

01:03:42.000 So listen to this, right?

01:03:43.000 Amazon, when they run a split test, okay?

01:03:45.000 Like as an example, they change the color of a button from like one shade of orange to another.

01:03:49.000 Think about the quantity of people they get on their platform within like an hour.

01:03:52.000 They could do what, as an example, somebody spending like $100,000 in a month wouldn't be able to do in like three months.

01:03:59.000 Amazon can make that decision in an hour because of the amount of data that they acquire.

01:04:03.000 So when you spend too little dollars, you don't acquire data, and you're typically impatient when you spend too little dollars.

01:04:09.000 So to be fair, once again, it's not advisable if you're impatient and don't have a big budget to start spending money on ads, especially if you've got something figured out organically.

01:04:18.000 It starts to make more sense once again.

01:04:19.000 It can make total sense to be fair, like 3k a month.

01:04:22.000 I have a great example.

01:04:24.000 I was talking to a guy earlier today.

01:04:25.000 His name's Ash.

01:04:26.000 And Ash, he is a marketing agency that pitches dental offices, okay?

01:04:30.000 And he's in the UK. He's a marketing agency, but he only focuses on dental, right?

01:04:35.000 And he got a service.

01:04:36.000 He does SEO. He only does SEO optimization, which is getting websites that appear on Google.

01:04:40.000 Even at the high levels, like these motherfuckers have niches. 1.00

01:04:43.000 A certain target market and a certain problem they're solving for that target market. 0.99

01:04:47.000 I'm sorry.

01:04:47.000 Go ahead.

01:04:48.000 So to be clear, it's like Ash is out here.

01:04:50.000 He's spending $50 to $100 a day.

01:04:53.000 And he's optimizing for what's called a booked call funnel, meaning he's running traffic from Facebook and Instagram to a page that says, hey, if you want me to help you with this service and you're a dentist, book a call.

01:05:06.000 So he's optimizing his campaign for getting booked calls.

01:05:09.000 To be clear, he was getting like one to maybe two booked calls.

01:05:13.000 Every, like, four to six days.

01:05:15.000 Okay?

01:05:15.000 Okay.

01:05:15.000 And he's tweaking the fuck out within that four to six days where he's not getting a call yet.

01:05:18.000 And he was only spending $3k a month, right?

01:05:20.000 Barely.

01:05:20.000 Like, initially, maybe, like, $50 to, like, $100.

01:05:23.000 $3k a month?

01:05:23.000 $3k a month.

01:05:24.000 Holy shit. 0.99

01:05:25.000 So, like, $50 a day to, like, $100 a day, okay? 0.99

01:05:27.000 So not even technically $1,500 to $3k, okay?

01:05:29.000 Now, to be clear, he hits me up and he's like, oh, like, what am I doing?

01:05:32.000 Like, you know, I'm not getting any results.

01:05:34.000 And I'm like, well, dog, no, you're getting results.

01:05:36.000 Like, you have a cost per qualified call, it looks like, of, like, $300.

01:05:40.000 Yeah.

01:05:41.000 But you've got to spend $300 to see one call.

01:05:44.000 So if you're spending $50 a day, it's going to take you almost a week to generate that one call. 0.92

01:05:50.000 So you've got to chill the fuck out in the meantime and wait. 0.84

01:05:53.000 Or you've got to spend more money. 0.95

01:05:56.000 Like if you just spent double.

01:05:57.000 If you spent $100 a day, and this is what made them double it.

01:05:59.000 If you double it, you condense that time frame in half as a result.

01:06:02.000 And the same logic applies again.

01:06:03.000 You double it again from $100 to $200.

01:06:05.000 Now you're going to be getting a call every day and a half.

01:06:07.000 You know, and you're going to end up like seven, eight calls in a week, maybe at the lowest six.

01:06:11.000 You see, versus in a month right now, he's probable to get at most like four.

01:06:15.000 If he would get up to $200 a day, he'd be getting like six, seven, eight calls in a week in comparison.

01:06:19.000 Which increases his chances of closing and making the money.

01:06:21.000 100%.

01:06:22.000 So it's like he could go an entire month, simply put, and only get three, four calls.

01:06:26.000 That's still so little data, right?

01:06:29.000 He might not even get 100 people to the website with that amount of money spent.

01:06:32.000 I like to work in multiples of 100, where I always tell people, I say, listen, if you're going to spend at least $100 a day, okay, ideally, you don't make a decision until you get 100 people to the website.

01:06:43.000 If you work in multiples of 100, simply put, there's a greater probability with whatever changes you make or whatever the data is telling you you need to do, that that decision is going to be smarter, right?

01:06:53.000 If you make decisions, let's use the example, you get like 10 people to hit your website.

01:06:56.000 Is that conclusive enough to make, like, any real decision that's gonna be smart?

01:06:59.000 Like, hell no.

01:07:00.000 So, same logic.

01:07:01.000 Like, you don't spend enough. 0.92

01:07:02.000 You gotta wait fucking weeks, sometimes months, to, like, acquire the same amount of data as somebody's willing to risk more. 0.96

01:07:06.000 Like I said, when you look at it like gambling, right? 0.98

01:07:08.000 Dude, when I was...

01:07:10.000 Oh, that's such a good analogy. 0.88

01:07:10.000 Still today, by the way, I don't feel comfortable going to a casino and, like, fucking drop money on blackjack or something, because I don't know the game, right? 0.88

01:07:16.000 So, in addition to advertising, like, don't just go raw-dogging. 0.96

01:07:19.000 Don't go in there fucking raw-dogging and just thinking you're gonna be able to turn money into more money. 0.86

01:07:23.000 You gotta go in educated about whatever the hell is gonna make it work or not work, okay? 0.98

01:07:28.000 And then that dramatically increases the probability you turn that dollar into two dollars.

01:07:32.000 So two things, once again.

01:07:33.000 Have a gambling budget where you're like, what's that mean, right?

01:07:36.000 It means, okay, I'm willing to lose it in the instance that it doesn't work.

01:07:39.000 You chalk it up as a business that's data acquisition.

01:07:42.000 But in reality, that's not the point of advertising.

01:07:43.000 The point of advertising is to turn a dollar into more than a dollar, right?

01:07:46.000 That's the best case scenario.

01:07:47.000 I think it's really important that you guys put it out there for the audience.

01:07:51.000 Because most people, regular people think, I'm advertising to make money back.

01:07:55.000 But in the beginning, you're advertising to collect data so that you can make the money back.

01:07:59.000 I think that's very important for people to understand.

01:08:01.000 Like I said, you've got to be willing to walk in the casino and be like, alright.

01:08:03.000 I got a thousand dollars, you know, and that's all I'm willing to lose here today.

01:08:07.000 If I lose it, I'm going to chalk it up as I had fun. 0.90

01:08:10.000 Maybe I got a few drinks out of it, or like, you know, maybe I had a free meal or some shit. 0.80

01:08:13.000 But like, at the end of the day, you got to be fully comfortable losing it, right? 0.82

01:08:16.000 You don't want to lose it, though. 0.94

01:08:17.000 You don't want to go out of the casino and be like, ah, I fucking lost a thousand bucks. 0.88

01:08:20.000 You want to. 0.95

01:08:21.000 Oh, no, you know...

01:08:23.000 I ran my own ads before, like Jeremy runs my ads now, because he's my dog.

01:08:27.000 But I ran my own ads for mad long, and I ran ads for a lot of guys in the fitness industry, you know, whatever.

01:08:34.000 And so I ran a lot of ads and spent a lot of money.

01:08:37.000 And if somebody's just getting started at that, you know, somebody might hire an agency, or they might run ads themselves, and they think, oh, the ads don't work.

01:08:45.000 Even if the numbers are statistically relevant.

01:08:48.000 But there's so many ways... 1.00

01:08:51.000 That shit can fuck up. 1.00

01:08:52.000 Even if the ads are perfect, that's only one part. 1.00

01:08:55.000 What happens when they get to the fucking landing page? 0.98

01:08:58.000 Do they convert there? 0.99

01:09:00.000 It depends on the sales process. 0.99

01:09:04.000 If it's an e-commerce page, how well is your fucking sales page converting? 0.99

01:09:09.000 It might not be the ads fault your fucking sales page is not converting. 0.98

01:09:12.000 Or if you're sending them to sign up for You know, to book a call, that sales page may not be converted, right? 0.96

01:09:20.000 And then if you get that right, let's say you're booking a call, now it's like, are they going to show up for the call?

01:09:24.000 What percentage of people show up to the call?

01:09:26.000 Then when they show up to the call, how many of those people close, right?

01:09:30.000 The ads could be working fine. 1.00

01:09:32.000 It could be all the other shit that happens once they fucking leave Facebook or Instagram. 0.99

01:09:38.000 So there's more to it than just ads. 0.99

01:09:40.000 That's another reason why you want to have your shit kind of dialed in before you start running ads. 0.99

01:09:45.000 If you already got your shit popping, you got your conversions right, you know how it's looking, then you start running ads. 0.99

01:09:51.000 Then you'll know, okay, the ads aren't working. 0.98

01:09:53.000 But if you start first, it's like, oh man, you haven't split tested.

01:09:56.000 You haven't ran any split tests on your sales page.

01:09:58.000 You don't know what your conversion rates are.

01:10:00.000 You don't know all these numbers.

01:10:01.000 Because the whole game is really like lifetime value versus cost acquisition.

01:10:07.000 Can you explain to the audience real quick?

01:10:08.000 Yeah, lifetime value.

01:10:09.000 It's like how...

01:10:10.000 What's the average value of a customer throughout the duration of your interaction with them, however long they're with you?

01:10:18.000 What's the average amount of money each person spends with you total?

01:10:23.000 And you figure that out.

01:10:25.000 That's one thing you want to figure out.

01:10:27.000 But then you figure out the cost of acquisition.

01:10:29.000 How much does it cost you to get a new customer?

01:10:32.000 If you've got that math, then it's just math.

01:10:36.000 And then it's like, how soon do you need to be profitable?

01:10:39.000 Do you need to be profitable today?

01:10:41.000 It depends on how much money you have.

01:10:42.000 But Jeremy can speak on this more, but some people, they'll spend a bunch of money One month, you know, a few hundred thousand dollars, but they got so much cash reserved, they don't need to make that money back until later.

01:10:53.000 They can't worry about collecting the data.

01:10:55.000 The acquisition is so important to them.

01:10:57.000 They can get the customer, right?

01:10:57.000 Not even that.

01:10:58.000 The customer may not be profitable until like six months down the line.

01:11:02.000 You get what I'm saying?

01:11:02.000 So they can confront the cash and know that they get the cash back in like six months.

01:11:05.000 Because they know the lifetime value of the customer.

01:11:06.000 They say, okay, we can look at this math and know we can spend, for simple math, we can spend $100 to acquire this customer.

01:11:13.000 But the average LTV, lifetime value, is $1,000, right?

01:11:17.000 But we don't get that until, you know, whatever, a year down the line.

01:11:21.000 If they got deep pockets, there's companies that do that, right?

01:11:25.000 They'll lose money up front, but they know that the average customer stays on long enough.

01:11:29.000 Can you give the audience maybe like an example of a company that does this so they can kind of like link it together?

01:11:34.000 Yeah, let's say your phone companies are a good one.

01:11:38.000 They subsidize the phones.

01:11:39.000 Oh, yeah, they give you the phone.

01:11:40.000 Yeah, think about it.

01:11:41.000 They'll give you an iPhone for what?

01:11:43.000 You know what I'm talking about?

01:11:44.000 They're programs.

01:11:46.000 They'll let you finance the phone.

01:11:48.000 No money down.

01:11:50.000 What's Apple selling a phone for to me?

01:11:52.000 It's like, dude, I bought the new iPhone, and it was like, what, 1,200, 1,400 bucks, something like that? 0.99

01:11:55.000 But it's like, AT&T will let you fucking work that shit out for 24 months. 0.99

01:12:00.000 With no interest. 0.99

01:12:01.000 Yeah, and Apple's totally cool to do that, to be clear, because they're going to make more money off the stock value going up from selling more iPhones anyway.

01:12:07.000 In addition to that, they make the money over the two years.

01:12:10.000 Apple's not a cash-type position, right?

01:12:12.000 A good example is Dollar Shave Club. 0.99

01:12:14.000 They would give you that shit for like a dollar or some shit or whatever to sign up. 0.99

01:12:18.000 We know it costs them more than a dollar to acquire a customer, like 100%. 1.00

01:12:23.000 Nobody's getting customers for a dollar, right?

01:12:26.000 Especially at scale, right?

01:12:27.000 But they knew the lifetime value, because once you sign up for that dollar, whatever, it was Dollar Shade Club, but then they had all the add-ons, and there were so many upsells in there, and then they'll have you on continuity for a long period of time.

01:12:38.000 They knew exactly how long the continuity was, so they knew, okay, over the first year, the average customer spends this much.

01:12:45.000 Over the course of three, four years, they spend this much.

01:12:47.000 So they could lose money up front, because they knew over time that person would make them so much money. 0.99

01:12:51.000 It's kind of like when you might go on a few dates with a bitch, you're spending a bunch of money. 1.00

01:12:55.000 Yeah. 1.00

01:12:56.000 But you was like, you ain't getting no pussy today. 1.00

01:12:59.000 Maybe you didn't get no pussy today from the date. 1.00

01:13:01.000 But you know, hey man, eventually, let me get some ass out of this. 1.00

01:13:04.000 From cash. 0.93

01:13:05.000 And I'm not saying you're giving her, I'm not saying they're going to call me simp for that, right?

01:13:09.000 Because they're going to call me simp because I take girls on dates. 0.52

01:13:15.000 My fault.

01:13:16.000 My fault. 1.00

01:13:18.000 I meant to say, you slap a bitch, make her pay for your shit. 1.00

01:13:22.000 My fault, I forgot what to do. 1.00

01:13:24.000 We tell guys they gotta pay for dates, too.

01:13:26.000 We actually tell guys you gotta pay, just don't spend a bunch of money.

01:13:30.000 We tell guys, always pay for the first date, you gotta. 1.00

01:13:32.000 Take that bitch to McDonald's, make her eat it on the floor. 1.00

01:13:34.000 There you go. 1.00

01:13:34.000 Wait, what? 1.00

01:13:37.000 That's red pill, right?

01:13:38.000 Am I right?

01:13:38.000 No.

01:13:40.000 Nice try.

01:13:43.000 You get what I'm saying. 1.00

01:13:44.000 Or like a fucking kid. 1.00

01:13:47.000 When you have kids, it's just all investment. 1.00

01:13:50.000 Even the first year as a guy, that shit kind of sucks, right? 1.00

01:13:54.000 The motherfucker just staring at you, look at you in the eye, take a shit. 1.00

01:13:57.000 You was about to find out. 1.00

01:14:00.000 Yeah, you was about to have a kid, right? 0.75

01:14:03.000 You was the best man up front, and it would have been like two, three years before the nigga taught you karate. 1.00

01:14:07.000 So it's like you invest up front, and then you get the shit in the back. 0.99

01:14:13.000 Well no, he's right though. 0.99

01:14:15.000 When you have a kid or, for example, a dog, at the very beginning, they don't do much for you because they're kids or puppies.

01:14:20.000 Once you train them, once you actually help them level up, then it's like, okay, you know what?

01:14:24.000 I'm gonna be an NBA player.

01:14:25.000 I might be big in stocks.

01:14:27.000 I might be somebody successful.

01:14:28.000 And then they pay you back.

01:14:28.000 Oh, my mom and dad helped me when I was younger.

01:14:30.000 Or at least make you fucking proud, right? 0.94

01:14:31.000 You know what I'm saying? 0.98

01:14:32.000 Even if they don't pay you back, they at least make you fucking proud. 0.94

01:14:34.000 It's like, oh man, I did something cool, right? 0.93

01:14:36.000 It's like that with kids.

01:14:37.000 It's like that with pets. 0.99

01:14:39.000 Bitches. 1.00

01:14:40.000 And bitches, man. 1.00

01:14:42.000 Listen, the other key thing on ads is also timing, okay? 0.99

01:14:47.000 You heard of the Mirage out in Vegas, that casino? 0.99

01:14:51.000 That shit got closed, okay? 1.00

01:14:53.000 Oh, really? 1.00

01:14:53.000 Yeah, Steve Wynn shut it down. 1.00

01:14:55.000 I'm not sure why.

01:14:56.000 I think it's because they're...

01:14:58.000 Building something else there in comparison to the Hard Rock or something like that?

01:15:00.000 He sold it and then...

01:15:01.000 Somebody bought a map.

01:15:02.000 But like, moral of the story, okay, so listen to this.

01:15:04.000 When they closed it, do you know what happened that month in particular up to the closing date?

01:15:11.000 You know what they did?

01:15:11.000 No.

01:15:12.000 They did these...

01:15:13.000 So in Vegas, on the gambling commissions, you have to have...

01:15:18.000 A certain amount of jackpots.

01:15:21.000 You have to have a certain amount of wins.

01:15:23.000 You have to have a certain amount of payouts.

01:15:25.000 Okay?

01:15:26.000 All that came due for that casino within that final month of them being open.

01:15:31.000 Okay?

01:15:32.000 So what's that mean in terms of timing?

01:15:33.000 When's the best time to go to a casino if they have to get rid of every jackpot that they've had stored up for years?

01:15:38.000 When's the best time to go to a casino when they have a certain amount they have to pay In terms of slots being more in your favor, right?

01:15:45.000 If you went to the casino during that particular month, no exaggeration, that would have been the best possible scenario for you as a gambler, whether you're skilled or not, to have the probabilities more in your favor because they had to pay out.

01:15:57.000 They had to pay out by, once again, regulations.

01:16:00.000 They were forced to, okay?

01:16:02.000 To be clear, one of the worst times to advertise, we're in what I call the black swan event.

01:16:07.000 We're talking about adding on Facebook.

01:16:09.000 Yeah, yeah.

01:16:09.000 So listen, so advertising, right?

01:16:11.000 This time, in Q4, 70% of the entire year, for all 12 months, 70% of the entire year's ad spend is spent in October, November, and December.

01:16:22.000 Of course.

01:16:23.000 Okay, but listen to this.

01:16:24.000 This year's an election cycle on top of that.

01:16:26.000 Think about the amount of additional money that's spent during November and October leading up to this presidential election.

01:16:33.000 Every single House of Representatives seat is up for re-election or for somebody else swapping in place.

01:16:38.000 Think about the quantity of dollars that you're essentially competing against when you advertise as either favorable conditions or unfavorable conditions.

01:16:48.000 So if you're going to advertise an example, like let's say you wanted to start advertising and you were like, oh, Jeremy, I want to start next month.

01:16:53.000 I'd be like, dog, that's literally worst case scenario.

01:16:56.000 You'd set yourself up for literally the worst possible statistics ever, even if everything was perfect.

01:17:01.000 My sales page was good, like what Brandon was talking about.

01:17:04.000 I had a good funnel. 1.00

01:17:05.000 You see, and if you didn't know that, as an example, you'd go into advertising, All your shit could be perfect once again, and you still get fucked. 1.00

01:17:12.000 Like, you'd be toast, okay? 0.99

01:17:13.000 In comparison, there's certain months out of the year, remember, like January all the way up through September, those other nine months?

01:17:19.000 Dude, once again, 30% of the entire year's ad spend is spent during that window.

01:17:22.000 That's one of the best times to test.

01:17:24.000 That's one of the best times to, like, tweak stuff.

01:17:27.000 It's probably not as expensive to run ads as well, right?

01:17:27.000 That's one of the best times.

01:17:29.000 That's exactly right.

01:17:30.000 So, moral of the story is timing.

01:17:32.000 You said the beginning of the year.

01:17:33.000 Yeah, January through September.

01:17:35.000 And if you're in the fitness industry, that's the best time of the year because that's what everybody's looking for, you know?

01:17:40.000 It's the opposite for us than the rest of the world.

01:17:43.000 New year, new goals.

01:17:44.000 New year, new me. 0.99

01:17:45.000 Yeah, some world story timing can really fuck you or it can really benefit you depending on when you go into the advertising process. 0.99

01:17:50.000 Gotcha. 0.76

01:17:51.000 That's a good tip for people in here because there's probably people here that are entrepreneurs that have a business that are like, hey, should I start now?

01:17:57.000 Like, what should I do? 0.80

01:17:58.000 You can start now, you can get the momentum going, you can get to that 10k, and then in January you'll be in a good, once you have shit optimized. 0.90

01:18:04.000 I meant running ads, I'm sorry, my bad. 0.94

01:18:06.000 I meant running ads, yeah.

01:18:08.000 We showed a lot today.

01:18:09.000 Yeah, no, we really did.

01:18:10.000 We gave y'all a lot of sauce. 0.97

01:18:11.000 Guys, if you've got questions, please ask now, because we've literally got two marketing geniuses here in the fucking studio for you guys. 0.63

01:18:19.000 People pay, just so y'all know, people pay like thousands of dollars to get this kind of advice on a consultation with Jeremy or Brandon, man.

01:18:24.000 Jeremy, do you even do coaching calls anymore?

01:18:26.000 Dude, I barely do them.

01:18:28.000 It kind of sounds like a dick to say, but I've gotten to where my dollar value per hour is like a lot. 0.64

01:18:33.000 I still do them here and there, you know. 0.99

01:18:36.000 For people you know and shit, right? 0.98

01:18:38.000 People you know. 0.99

01:18:39.000 It depends.

01:18:40.000 Circumstantial, I guess.

01:18:41.000 But yeah, I still do them here and there.

01:18:42.000 Okay.

01:18:44.000 Let's see here.

01:18:45.000 Do we have chats or we could just keep going?

01:18:48.000 Because I know, Jeremy, you want to go into making it a million a month.

01:18:51.000 Well, listen, I mean, I personally, regardless of who you think's listening or not, when you talk about normies and stuff, at least get their mindset right.

01:18:58.000 At the end of the day, guys, keep in mind, dude, if you don't pull up my fucking address for where I first moved when I was here, you can.

01:19:03.000 It was 535 Northwest 7th Street, okay? 0.99

01:19:06.000 Goddamn! 0.99

01:19:06.000 It's a hood, ain't it? 0.99

01:19:07.000 Yeah, that's Overtown.

01:19:09.000 You see what I'm saying?

01:19:09.000 That's Overtown.

01:19:10.000 So when I first moved here, okay, I thought I was moving to downtown because I didn't have enough money to come and see where I was moving.

01:19:17.000 Bro, I show up.

01:19:18.000 Listen to this.

01:19:18.000 I show up.

01:19:19.000 There was a guy named Thad who, thank God for Thad, bro.

01:19:22.000 He was my upstairs neighbor and he got hit with a domestic violence charge in like a week and went to prison.

01:19:27.000 But like Thad walked me around the hood, bro, and literally like introduced me.

01:19:31.000 Dude, yeah, that's it.

01:19:32.000 And it used to be orange and yellow, okay?

01:19:34.000 And if you go to the right a little bit, If you go to the right a little bit, you can see, like, okay, I lived in the bottom corner way over there in the back behind the stop sign.

01:19:42.000 And long story short, bro, this thing, and this is like the gentrified...

01:19:45.000 Spin it around, by the way, for the people.

01:19:47.000 Yeah, yeah, because this was way worse than Miami used to be. 0.97

01:19:48.000 Keep in mind, I moved here when I was fucking 19. 0.95

01:19:50.000 I'm 30 now. 0.94

01:19:51.000 That was 11 years ago I moved here, okay?

01:19:53.000 Yeah, yeah.

01:19:53.000 30?

01:19:55.000 And just so you guys know, this shit was fucked. 1.00

01:19:58.000 Miami, 15, what, this was 14 years ago? 1.00

01:20:01.000 Yeah, it was like 13 years ago.

01:20:03.000 Yeah, around that time.

01:20:04.000 Miami was really hood back then.

01:20:05.000 Terrible, bro.

01:20:06.000 I lived here in...

01:20:08.000 That building right there across the street was like abandoned and boarded up.

01:20:13.000 There was a trap house right across the street, dog.

01:20:15.000 So anyway, Thad walks me around the hood, right?

01:20:19.000 He's introducing me to people.

01:20:20.000 He's telling me where to buy what, you know?

01:20:23.000 He's like...

01:20:24.000 And everybody we walked up to was like...

01:20:26.000 Yo, Thad, are you sure, dawg?

01:20:28.000 You know what I mean?

01:20:28.000 And in fact, I was like, no.

01:20:30.000 Because you're a white guy, right? 0.99

01:20:31.000 I was like, guys, I fucked up moving here. 0.99

01:20:34.000 I had no idea. 0.97

01:20:34.000 I promise I'm not fucking fed or anything. 0.97

01:20:37.000 You know what I mean?

01:20:37.000 My apologies.

01:20:38.000 I'm cool.

01:20:39.000 And none of them thought it was cool, obviously.

01:20:42.000 They were like, oh yeah, for sure thought I was fed.

01:20:45.000 There's no white people in that area of Miami, just so you guys know.

01:20:47.000 And 14 years ago, it was probably even worse.

01:20:51.000 No one lived in Miami in 2010, bro. 0.98

01:20:53.000 Downtown Miami was fucking awful. 0.84

01:20:55.000 I lived here in 07, but not for no good reason. 0.99

01:20:58.000 It was literally the worst.

01:20:59.000 People don't know.

01:21:01.000 People didn't start moving to Miami until like after 2020 because people figured out that you can live here for cheap.

01:21:07.000 But the reality is Miami, no one would come here.

01:21:09.000 They went to Miami Beach.

01:21:10.000 Everyone would think Miami.

01:21:11.000 I'm going to go to Miami. 1.00

01:21:12.000 They went to fucking Miami Beach. 0.99

01:21:14.000 They weren't coming to the city of Miami where we are now. 0.99

01:21:16.000 I live in a building right now that didn't even exist.

01:21:20.000 Half these buildings weren't around 10 years ago.

01:21:24.000 Dude, I remember walking from the hood. 0.93

01:21:25.000 I go to the library to use the internet over there because I didn't even have enough money to get a fucking computer or internet over at the crib. 0.78

01:21:31.000 Moral of the story is it's crazy to see because I've been here this entire time to see all the development. 0.54

01:21:36.000 Buildings like this didn't exist.

01:21:38.000 It's crazy to see.

01:21:39.000 But anyway, I digress. 0.99

01:21:41.000 My point is, once again, I was sitting in that fucking crib that you just saw, sitting there blasting every fucking day, the excuses are for bitches track, just again and again and again and again. 1.00

01:21:50.000 And my point is, although yeah, some of these lessons that I can sit here and talk about, about helping clients hit million dollar months, they might seem excessively out of reach. 0.98

01:22:01.000 Just like when Fresh was saying, I walked up to the dude in the Lambo and said, what do you do to make money?

01:22:05.000 He started talking about real estate.

01:22:06.000 Look at Fresh today.

01:22:08.000 Once again, it's brick by brick.

01:22:09.000 So regardless of whether you think some of these lessons are over your head or not for what I'm about to talk about or anything that we've talked about, I want you to remember, dude, the best lessons are the ones that pull you forward.

01:22:19.000 If they don't seem like you can do something with them right now, Just remember, they're still gonna expand what you think is possible, okay?

01:22:27.000 They're still gonna make you away, they're gonna put you on game, and they're gonna help you move forward, okay?

01:22:31.000 And to be clear, just like me, dude, like, I live in the fucking, I have a 2,500 square foot balcony now, you know what I mean?

01:22:37.000 You ever saw a 2,500 square foot balcony, dude? 0.98

01:22:40.000 It's like, my fucking apartment was 650 square feet, dude. 0.99

01:22:44.000 I live in the other side, I got the east side view. 0.99

01:22:46.000 I'm not gonna say where, but I know where you live.

01:22:48.000 But it's great footage. 0.99

01:22:50.000 Dude, it's a fucking secret, okay? 0.97

01:22:52.000 And to be clear, it's like, dude, that crib right there that you saw, that was 650 square feet, and I had a roommate. 0.98

01:22:57.000 We had a couch in that living room, that was pretty much a hallway, where no exaggeration, it was like more than three-fourths of the entire room. 0.96

01:23:04.000 We had to like fucking scooch just to get out the front door when we had a fucking couch, like a two-seater couch in there, you know what I mean? 0.98

01:23:09.000 So my point is, I can stand on my fucking penthouse balcony and I look down at my crib. 0.99

01:23:14.000 The lessons I have today, simply put, like all these things I'm about to share that we talk about a million dollar a month, Point is, regardless of whether you think they're applicable or not, dude, just fucking store them in your brain and try to use them when you can. 0.98

01:23:25.000 You know what I mean? 0.98

01:23:26.000 Because there's some fucking high-level shit we can talk about. 0.99

01:23:29.000 Also, we're going to do a Zoom call with Castle Club. 0.99

01:23:32.000 Yeah, with Jeremy and Brandon.

01:23:34.000 Let's do a Zoom call with y'all.

01:23:35.000 Let's do a chat real quick, and then we'll hop into this last part here with Jeremy.

01:23:38.000 You got the bills?

01:23:39.000 Yes, sir.

01:23:40.000 We got you guys on Castle Club.

01:23:42.000 And today's someone's birthday today.

01:23:44.000 Fresh updates?

01:23:45.000 Tell me Bill's happy birthday, brother.

01:23:47.000 Yo, Bill's how old are you, Bill?

01:23:49.000 I'm 31.

01:23:51.000 Happy birthday, brother.

01:23:51.000 There you go, Bill.

01:23:53.000 Yo, BBC, what happened to George Carter and Meow Mixed Poppy, your old cat? 0.79

01:23:58.000 That was my cat, man.

01:23:59.000 My son's allergic to cats, so George Meow Mixed Poppy, he's living with, we found him another family.

01:24:05.000 He's doing great, man.

01:24:06.000 There was kids and a young family.

01:24:09.000 They had a puppy, man.

01:24:10.000 He's loving life, but my son's allergic to cats.

01:24:12.000 Nice.

01:24:12.000 Fair enough.

01:24:17.000 I understand the importance of ads for digital products, but how important would you say ads are for physical products?

01:24:24.000 I'm running e-commerce business, reselling sneakers, and one of my main focuses for the business growth is content creation in which I tend to throw in a bit of money on ads on some of my posts with the idea to convert to more sales in which I found some success. 0.98

01:24:36.000 Okay, so I'm 90% sure, he can correct me if I'm wrong, that he's hitting that fucking button on Instagram. 0.99

01:24:42.000 Boost. 0.99

01:24:43.000 Boost.

01:24:43.000 That's what you don't do.

01:24:45.000 Not a good idea.

01:24:47.000 That button was invented to steal money from people who don't know how to do ads.

01:24:50.000 Yeah.

01:24:51.000 You gotta go into the meta ads manager and you can do your Instagram and Facebook ads from there. 0.98

01:24:58.000 But if you hit that boost point, that button was invented to siphon money for motherfuckers who don't know no better. 0.99

01:25:05.000 I've never seen nobody make significant money hitting that button. 0.97

01:25:08.000 Is there any benefit to it?

01:25:09.000 Maybe just for more reach and get more views? 0.98

01:25:11.000 But at that point, it's like, what the fuck? 1.00

01:25:12.000 If you don't want to make money, if you just want more people to see your shit... 1.00

01:25:16.000 It's probabilities, right? 1.00

01:25:17.000 Once again, when you compare it to gambling, it's like, okay, is a slot machine better than blackjack?

01:25:21.000 It's like, well, no, I don't think so.

01:25:23.000 Once again, I'm not an expert gambler, but everything I understand about slot machines is against you in comparison to something where you have more control and influence.

01:25:29.000 So if you actually want to convert and make money... 1.00

01:25:31.000 That's stupid. 0.99

01:25:32.000 It's so much more sophisticated stuff you can do with the ads manager, man. 1.00

01:25:36.000 Do not hit that button on Instagram or Facebook.

01:25:39.000 Just leave that button and go on.

01:25:41.000 Go to business.facebook.com, get in your ads manager.

01:25:44.000 Without exaggeration, it's kind of like the Tesla Plaid.

01:25:48.000 You know how it can go fast, but it doesn't really feel like it's got a soul or anything. 0.99

01:25:51.000 First, you get a fucking SVJ. You hear all the sounds and shit. 1.00

01:25:55.000 My point being, it's infinitely more powerful. 0.99

01:25:57.000 There's all those little switches and shit you got. 0.98

01:25:59.000 It's like being a rocket ship. 0.97

01:26:00.000 When you go to business.facebook.com or business.tiktok.com or Google AdWords, that's the real control panel.

01:26:07.000 That's where you got all the toggles and switches. 0.97

01:26:09.000 When you do boost posts, you got the most basic shit you could do.

01:26:12.000 You can't even really control your targeting for who you're actually getting in front of. 0.78

01:26:16.000 It's like comparing... 0.99

01:26:18.000 It's like comparing a fucking Hot Wheels car to actually like your Lambo. 1.00

01:26:25.000 Like a Hot Wheels car. 1.00

01:26:26.000 Not even like a real automobile.

01:26:28.000 That's a big gap.

01:26:29.000 That's a big gap.

01:26:29.000 I don't say that with exaggeration.

01:26:32.000 That was a hyperbole.

01:26:33.000 It was legitimately...

01:26:35.000 That's the appropriate...

01:26:37.000 Okay. 1.00

01:26:37.000 So if you just want people to see your shit, I guess you can hit that button. 1.00

01:26:41.000 And you don't care who it is. 1.00

01:26:42.000 Yeah, if you don't care who it is, you just want any and everyone.

01:26:45.000 You just want some clout, I guess.

01:26:45.000 Yeah, for clout.

01:26:46.000 And it's funny, they give you options to set your target audience, but to be honest, it's so, like, vague and so, like... 0.95

01:26:51.000 Bro, you can, on the ass manager, you can... 0.78

01:26:54.000 I can go on there and I can put... 0.99

01:26:57.000 Let's say I wanted to... 0.99

01:26:57.000 I mean, I've done some fucking wild shit with that. 0.99

01:27:00.000 But I'll say some shit I've done. 0.99

01:27:02.000 The targeting is so insane. 0.99

01:27:05.000 I remember when I was first coming up.

01:27:07.000 I wasn't very popular.

01:27:08.000 This is not the coolest thing in the world to do.

01:27:09.000 But I was just coming up.

01:27:12.000 It was a long time ago.

01:27:13.000 And you can target based off interest.

01:27:17.000 But sometimes people are famous enough that you can put that person's name in there and that's the interest.

01:27:21.000 So like when I was at my first Olympia, you know, that's where the big fitness convention, I'm taking pictures with people and we had a booth, but I was still on the come up.

01:27:29.000 I wasn't really bought.

01:27:30.000 I wasn't doing my thing there.

01:27:31.000 And, you know, I would meet some bigger influencers who was like way bigger than me and we'd take pictures with them. 0.99

01:27:38.000 But I'm wearing the fucking... 0.98

01:27:40.000 I'm wearing the tank top with my merch on it. 1.00

01:27:44.000 Advertising the supplement line.

01:27:46.000 I might even be holding the supplement line, the supplement while I take the picture with them. 0.99

01:27:50.000 I go on the ads manager, I target that motherfuckin' fan. 1.00

01:27:53.000 You can target other people's fans. 1.00

01:27:55.000 That's a fucking ad for my shit. 1.00

01:27:57.000 That's not the coolest thing in the world to do. 0.99

01:28:00.000 If any of y'all seen that, I'm sorry. 0.97

01:28:02.000 I could have just fucking robbed you. 0.98

01:28:06.000 What? 0.99

01:28:07.000 I'm sorry, man.

01:28:08.000 My fault.

01:28:10.000 That's interesting for people to know that you can really get in the weeds with this.

01:28:13.000 For real.

01:28:14.000 If I wanted to, I can clip this up.

01:28:17.000 I can type fresh and fit.

01:28:19.000 I'm sure it's an interest on Facebook.

01:28:20.000 It's popular enough.

01:28:21.000 Or red pill.

01:28:22.000 Whatever the interests are.

01:28:25.000 Domestic violence.

01:28:26.000 Whatever your target market is.

01:28:27.000 Just think of, bro.

01:28:28.000 And then... 1.00

01:28:30.000 And then, people who are into that shit, I can use this as an ad, and it would look like y'all endorsing me. 1.00

01:28:38.000 Like, you know what I'm saying? 1.00

01:28:39.000 Like, powerful shit. 0.98

01:28:40.000 One thing you should be able to do, to be clear, they pulled this out after the whole, like, privacy thing started to happen, but like, dude, you could target credit scores, active income, liquid assets, because the banks would share data in real time with these different ad platforms, to be clear. 0.98

01:28:52.000 You could target net worth, As an example of that, just because of that targeting alone, I was able to help a client sell franchises for 2.1 mil, because I was targeting people who had defined millions of dollars in an account, or tens of millions in net worth, etc.

01:29:07.000 You could still do similar things without that exact targeting, but the point we're trying to make, when you boost a post, you're limited.

01:29:14.000 Yeah, you're limited on the quantity of available targeting options you can have.

01:29:17.000 You can still define a target audience, to be clear, but you can't do it in as much detail.

01:29:21.000 One of my very broads, he knew how to run ads, right?

01:29:24.000 And he was single at the time.

01:29:27.000 And he lived in Toronto.

01:29:29.000 And he used ads just to target women, you know, age 20 to 25, which is his target market.

01:29:37.000 Just women. 1.00

01:29:38.000 Within one mile radius of his crib.

01:29:42.000 Digital billboards. 0.99

01:29:43.000 Yeah, so he would just show videos of him doing dope shit, hopping off the private jets, doing dope shit. 0.98

01:29:48.000 No call to action, just real business. 0.99

01:29:52.000 No call to action is crazy.

01:29:54.000 No business would just see it, but then he would go on Tinder. 0.98

01:29:58.000 One mile radius, same target market, and the bitches would be like, oh, I've seen you, I know you're on Instagram. 1.00

01:30:03.000 You don't say. 1.00

01:30:04.000 Yeah, and he would go places and be like, oh, and people would see him and shit. 0.98

01:30:04.000 Familiarity box. 0.98

01:30:08.000 He made himself like a local celebrity. 1.00

01:30:10.000 Like, you can't do shit like that with the fucking button. 1.00

01:30:18.000 I know you from somewhere. 1.00

01:30:19.000 Yeah. 1.00

01:30:22.000 Yeah, that shit crazy, alright. 1.00

01:30:24.000 It's not advice, I'm just saying you can do a lot of crazy shit. 1.00

01:30:26.000 By the way, we teach you guys that in Council Club Premium with Casey right now. 0.99

01:30:29.000 Oh, yeah, yeah, yeah.

01:30:30.000 Oh, you're down in Colombia, Brazil.

01:30:32.000 Bro, so back in the day, bro, they had that money like that.

01:30:35.000 But we had Instagram and targeted ads. 0.99

01:30:38.000 He's like, matter of fact, we do that shit right now. 1.00

01:30:39.000 We just don't know how to do that shit. 1.00

01:30:41.000 Sign up. 1.00

01:30:42.000 But to be fair, bro, that strategy works because think about it.

01:30:46.000 Think about this.

01:30:46.000 If you're a guy with access to lifestyle or maybe money that you could dispense, run some ads and you're good, bro.

01:30:55.000 You're really good.

01:30:56.000 Yo, that's peacocking on another level. 0.99

01:30:59.000 So, what the fuck was we talking about? 0.99

01:31:02.000 We're doing chats. 0.99

01:31:03.000 Running ads and the chats.

01:31:05.000 Oh, you're funny, bro.

01:31:07.000 Yeah, I saw that.

01:31:09.000 I started laughing.

01:31:12.000 King Kiddo, Brandon.

01:31:13.000 Always awesome to see you on the pod.

01:31:15.000 Always bringing value.

01:31:16.000 I'll see you on a Zoom call tomorrow with some wins.

01:31:18.000 Oh, that's what the homie, yeah. 1.00

01:31:20.000 Didn't have any last week, but I got you tomorrow.

01:31:22.000 Now, all of these monetary wins from my online fitness business and my clients having a body transformational testimonies are a testament to you.

01:31:29.000 My interest is introducing me to you, and of course, God.

01:31:31.000 You guys saved my marriage because I wasn't making enough money.

01:31:34.000 Jesus is king.

01:31:34.000 Come on.

01:31:35.000 Shout out to you, bro.

01:31:36.000 Hey, man, shout out to this homie, man.

01:31:37.000 Good job.

01:31:37.000 Yo, this dude, this dude, he be trucking.

01:31:40.000 80 to 90 hours a week.

01:31:41.000 He's a trucker.

01:31:42.000 So he's trucking.

01:31:43.000 And he joined my program.

01:31:44.000 He started his online fitness business.

01:31:46.000 He's still getting online clients.

01:31:47.000 Wow.

01:31:48.000 You know, working on his other time.

01:31:49.000 So that's a shout out to him.

01:31:51.000 Congratulations, man.

01:31:52.000 Good job.

01:31:52.000 He's a good dude, man.

01:31:53.000 Good stuff, bro.

01:31:54.000 Definitely is.

01:31:55.000 My birthday, Bills. 1.00

01:31:56.000 Okay, fuck. 1.00

01:31:57.000 Punch, I appreciate that, bro. 1.00

01:32:00.000 Please bring Tom to FNF to talk about Section 8 Real Estate.

01:32:03.000 Big Money Tom.

01:32:04.000 Shout out to Big Money Tom.

01:32:06.000 How did you meet Tom Cruise?

01:32:08.000 Was it through an ad or was it in person?

01:32:09.000 Nah, I met him through mutual friends, but Jeremy was telling me about him before.

01:32:14.000 So back in the day, right, it's COVID. I'm at this beach house four hours up the coast and I see Tom's TikToks, right?

01:32:19.000 This is when, I don't know what Tom's following was at the time, but like, here's what his offer was.

01:32:23.000 He was selling $500 to essentially get on a one-hour call.

01:32:27.000 And the type of real estate that he was talking about, Section 8, I'd never heard of before.

01:32:30.000 And I'd help many info product people scale like commercial real estate offers, flipping, residential, multifamily, all that stuff.

01:32:37.000 So when I heard this guy talking about Section 8, I honestly figured two things.

01:32:39.000 I figured, number one, I could learn, and number two, this guy might be a client.

01:32:43.000 So I hit him up.

01:32:44.000 I'm paying the 500 bucks.

01:32:45.000 30 minutes, I get the questions answered that I have.

01:32:48.000 The remaining 30 minutes, I asked him, I said, so Tom, do you have any kind of course to pitch me on?

01:32:52.000 Do you have anything to help support me further?

01:32:54.000 He said, no.

01:32:55.000 I go, bro, let me help you this next 30 minutes.

01:32:57.000 Let me tell you what to do.

01:32:58.000 Tom is like the most action-oriented person ever.

01:33:01.000 So I won't see her and air out his business for like, you know, how his info product business got to the point that it is today, but I will say this, okay?

01:33:07.000 Big Money Tom, bin ballin'.

01:33:10.000 And that's why I call him Big Money Tom, okay?

01:33:12.000 It's awesome to see his growth.

01:33:13.000 And if you ever get the opportunity to go to dinner with Tom, he'll show up like a rapper, okay?

01:33:17.000 He'll wear a thick-ass chain.

01:33:20.000 And remember, you gotta put some respect on him. 0.97

01:33:22.000 Tom is white, by the way.

01:33:23.000 You gotta call him Big Money Tom, okay?

01:33:25.000 Oh, he's Brazilian, my bad. 1.00

01:33:26.000 He looks white, though.

01:33:27.000 Brazilians be looking white sometimes. 1.00

01:33:30.000 People ask me, who's this guy?

01:33:31.000 I'm like, bro, I've seen his ads, but I don't know what he really does.

01:33:34.000 Tom is the man.

01:33:35.000 Tom is the man.

01:33:36.000 He's super cool.

01:33:37.000 He's super legit, too. 1.00

01:33:38.000 He really does that shit, to be clear. 0.99

01:33:40.000 Tom taught me how to buy a section. 1.00

01:33:42.000 That's how I got into real estate.

01:33:43.000 Tom really is out here making, once again, I'm not going to air his business, but a fuckload of money off section 8 real estate investing.

01:33:50.000 He posted it today, a million dollars last month.

01:33:53.000 He posted it on his Instagram.

01:33:58.000 You need a lot of Section 8 to make that.

01:34:01.000 He does have a lot.

01:34:03.000 He's got to be doing commercial then.

01:34:06.000 He's got hundreds of units.

01:34:09.000 700.

01:34:10.000 700 doors.

01:34:12.000 700 doors.

01:34:13.000 That makes sense.

01:34:16.000 He acquired more all the time too, so that number could be greater.

01:34:20.000 He buys like 20 to 30... 1.00

01:34:21.000 Yo, Tom's the man when it comes to this shit. 1.00

01:34:23.000 Yeah, but he buys Midwest, right? 1.00

01:34:24.000 Like you're...

01:34:25.000 Midwest, yeah, yeah.

01:34:26.000 That's smart, bro.

01:34:27.000 That's really smart.

01:34:28.000 Yeah. 0.70

01:34:28.000 Because the Midwest, you can acquire homes for so fucking cheap, depending on... 0.70

01:34:32.000 Ohio is good. 0.95

01:34:33.000 I know Michigan, you get them for cheap, but then you got like really bad landlord laws, so...

01:34:36.000 He bought a lot in the Carolinas, Ohio...

01:34:39.000 Tom has five Rolls Royces.

01:34:41.000 Yeah, and all the new ones, too.

01:34:42.000 Yeah, five.

01:34:43.000 Two Lamborghinis.

01:34:44.000 Dude, when I pull up in my Rolls at Tom's house, I feel poor, you know?

01:34:48.000 Like, literally, you pull up in Tom's crib, he's got...

01:34:50.000 It's not a game, honey.

01:34:51.000 Oh, no, it's serious. 1.00

01:34:52.000 It's serious shit, man. 1.00

01:34:53.000 Five Rolls Royces. 1.00

01:34:54.000 He's got the...

01:34:55.000 Because I had a video, because I'm a buy car at the end of the year, and I was test driving, which Rolls Royce did I get?

01:35:00.000 Oh, you want me to buy?

01:35:01.000 That's right, I keep forgetting.

01:35:02.000 Blacktail.

01:35:03.000 All right, let's talk about it.

01:35:04.000 Yeah, the Cullinan.

01:35:05.000 Let me know, man.

01:35:06.000 Bro, I'm not going to hold you, bro.

01:35:07.000 I'm tired of Rolls Royce, man.

01:35:10.000 You got a warranty on it?

01:35:12.000 I still do, actually, yeah. 0.94

01:35:13.000 Dude, I got such a good story about buying an old piece of shit Rolls Royce for my first one, and I didn't have a warranty on it, and I sold it within days. 0.96

01:35:19.000 I took it to the Rolls Royce dealership. 0.97

01:35:22.000 You want to guess the amount that they told me I needed to spend on it to fix it up?

01:35:25.000 Wait, what's wrong with it?

01:35:26.000 Computer issue or mechanical?

01:35:29.000 Honestly, pretty basic stuff, but I want to give you some context.

01:35:32.000 A door handle was $4,000.

01:35:35.000 A door hinge was $5,000.

01:35:38.000 You know why?

01:35:39.000 They gotta order the parts and bring them in.

01:35:40.000 How much do you think?

01:35:41.000 No, no, because I have Ferraris too, and they're not nearly as expensive.

01:35:44.000 It's just, remember, it's a Rolls Royce, you know?

01:35:46.000 They're $500- $700,000 when you buy them fresh out the shop.

01:35:48.000 Dude, they quoted me $80-something thousand dollars to fix this thing.

01:35:51.000 I bought it for like $100-something.

01:35:53.000 I literally just sold it at a loss within like days of owning it.

01:35:56.000 I lost like 30-something grand on that.

01:35:58.000 And then to be clear, the following Rolls Royce I insured, long story short, that it was a new one that had a warranty, and then I could extend the warranty after that new car warranty was out, you know?

01:36:06.000 That's what makes them good.

01:36:07.000 If you ever, just to be clear, if you ever want to buy Rolls Royce, don't buy one.

01:36:14.000 Here's the way you gotta own that.

01:36:15.000 Dude, you gotta see mine down.

01:36:16.000 I got white on white with the red guts.

01:36:18.000 You never go to a dealership.

01:36:19.000 You go to a local shop.

01:36:20.000 I go to Cario.

01:36:21.000 I go to Cario up in Fort Lauderdale.

01:36:22.000 That knows how to get the parts for super reasonable at wholesale, and they do the work for you, cheap labor.

01:36:28.000 No, I totally get that, but at the end of the day, you don't need to do that on yours because it's under warranty.

01:36:31.000 You don't need to do that on mine because it's under warranty.

01:36:33.000 The more you go under warranty, it's kind of like you have to put in the actual documents what you did to the car.

01:36:40.000 I prefer not to put that in there anyway.

01:36:42.000 Unless it's like a service.

01:36:44.000 You know what I'm saying?

01:36:44.000 Because then they say, oh wait, what's this door, this and that, it blows the value of the car.

01:36:47.000 How much you selling it for?

01:36:49.000 What you need?

01:36:50.000 We got live negotiations.

01:36:52.000 You know what?

01:36:54.000 You just pay what I owe?

01:36:55.000 Take it.

01:36:56.000 Pay what you owe?

01:36:57.000 Let's talk.

01:36:58.000 Let's see what it is.

01:36:59.000 Imagine Brandon, BBC in a black Rolls Royce.

01:37:04.000 He's selling it on me, man.

01:37:06.000 He's selling me out.

01:37:06.000 There you go.

01:37:08.000 What's up next we got?

01:37:11.000 Oh, okay.

01:37:12.000 Habano says, Hi FNFN guests.

01:37:13.000 What are your opinions with having a girlfriend or partner who has a different religion to you?

01:37:17.000 I had to let go of an amazing woman due to her being Muslim Claims not to be and me being Orthodox due to my family not approving. 0.98

01:37:25.000 Yeah, but I mean she can't marry you anyway Because you're not Muslim. 1.00

01:37:28.000 So yeah, it sucks bro. 1.00

01:37:29.000 Go find a girl. 1.00

01:37:30.000 That's orthodox Myron how did you know it was the right time to make that five to ten can best of Brandon to start your coaching business?

01:37:41.000 Did you make the investment with absolutely nothing except a few videos on YouTube?

01:37:44.000 I didn't even have my YouTube up, bro.

01:37:46.000 I just did it.

01:37:47.000 Position of uncertainty when you first get started, man.

01:37:49.000 It's not going to feel good at all.

01:37:50.000 It's going to feel like more than it should cost.

01:37:53.000 It's going to be uncomfortable.

01:37:55.000 Everything you've got to do as soon as you invest is going to feel uncomfortable.

01:37:58.000 But you've got to start somewhere.

01:37:59.000 I had to do the same thing with Elliott Hulse.

01:38:02.000 I heard you had to start it, but I needed the game. 0.99

01:38:06.000 There was no one teaching the shit. 1.00

01:38:07.000 He had a fucking event. 1.00

01:38:09.000 He did it one time because he was going to London for a speech. 1.00

01:38:12.000 So he said, oh, let me have an event.

01:38:13.000 He wanted to pay for it.

01:38:14.000 I found a lady who just wanted to pay for his trip for free. 1.00

01:38:18.000 So he had an event down there.

01:38:19.000 It's going to cost, man, it's going to cost this much money.

01:38:22.000 And he only did it once.

01:38:24.000 And I went down there and I learned enough to triple my income.

01:38:27.000 But it would cost a lot of money.

01:38:29.000 You made a good comment earlier.

01:38:30.000 You said, you don't know what you don't know.

01:38:32.000 And if you don't know what you need to do right now, for example, your investments...

01:38:36.000 Go for it, bro.

01:38:37.000 That's why you learn, right?

01:38:39.000 You gotta expose yourself to new data in order to start being able to think differently.

01:38:43.000 Just being in that room, hearing them talk, oh wait, I can try this, I can try that.

01:38:46.000 And before you know it, clicks.

01:38:48.000 Dude, straight up, everybody sitting here right now, this is probably one of the smartest things you could do when you're trying to advance yourself.

01:38:52.000 You just passively listen, actively listen, try to acquire new data, and then believe it or not, days, weeks, months from now, you'll start processing things differently because you have that data in your head.

01:39:02.000 I can see why Brandon likes you because you just sat here earlier before the show.

01:39:06.000 You learned a skill that I want to learn.

01:39:08.000 You're a success.

01:39:09.000 I'm like, bro, how much money is he making for that one skill? 1.00

01:39:11.000 I'm like, bro, I need to learn that shit too. 0.99

01:39:13.000 Dude, I'll talk you through it. 0.99

01:39:13.000 It was one of the most painful skill acquisition things ever. 0.99

01:39:16.000 I'll do whatever to help my friends with that.

01:39:19.000 That was insane.

01:39:21.000 So what we'll do, guys, is we're going to have Fresh Fit News coming up.

01:39:24.000 We'll have a Zoom call with our Castle Club members, with Jeremy and Brandon for you guys.

01:39:28.000 That will probably be on another day, because obviously it's a little late right now.

01:39:32.000 Brandon's got to go to sleep, man.

01:39:33.000 He wakes up at 4 in the morning.

01:39:34.000 You got an alarm at like 9, right?

01:39:35.000 Yeah, my alarm already went off.

01:39:38.000 So it's past bedtime.

01:39:39.000 Thank you guys so much for coming.

01:39:40.000 Let's do that part on Castle Club with the $1 million a month.

01:39:44.000 Okay, to scale up.

01:39:46.000 Guys, you know what?

01:39:47.000 Can we give them a day?

01:39:49.000 Can we do like maybe Thursday this week?

01:39:52.000 You could be home by the way, doing a Zoom call.

01:39:54.000 Yeah, we'll just call you guys.

01:39:55.000 What time?

01:39:57.000 Let's do like 7 p.m.?

01:39:59.000 I do my podcast at 7.

01:40:01.000 Okay.

01:40:01.000 Oh, then let's do...

01:40:02.000 5 p.m.?

01:40:02.000 5 p.m.

01:40:03.000 Let me just...

01:40:04.000 5 or 6?

01:40:05.000 See, they got schedules.

01:40:06.000 Let me double check if I'm free this time.

01:40:09.000 I can do 5.

01:40:09.000 5 on Thursday?

01:40:10.000 5?

01:40:11.000 How long is it?

01:40:12.000 We'll go for an hour.

01:40:13.000 One hour.

01:40:13.000 Yeah, that's cool.

01:40:14.000 I can do it.

01:40:14.000 Can you send me a calendar invite?

01:40:16.000 I can do it.

01:40:17.000 So guys, Costco niggas right now. 1.00

01:40:19.000 5 p.m.

01:40:20.000 this Thursday.

01:40:21.000 Come with your questions ready, okay?

01:40:24.000 It's gonna be one of the most value-loaded things. 0.99

01:40:25.000 You're literally gonna be able to talk to two guys here that make quite a bit of fucking money. 0.95

01:40:28.000 You can ask questions with business, advertising, social media, whatever the hell you guys got. 0.96

01:40:33.000 By the way, Brandon is one of the top guys in fitness.

01:40:35.000 I don't know anybody on this level, teacher coaching, what to do.

01:40:38.000 Jeremy is a silent killer.

01:40:40.000 He's the guy that you don't see.

01:40:41.000 Your favorite influencers hire him to scale, guys.

01:40:43.000 Exactly.

01:40:44.000 He won't say his name because he's been respectful, which I respect as well, but he's the guy behind the scenes that makes shit happen for most creators that you know today.

01:40:49.000 We've worked with Jeremy for years, guys. 0.66

01:40:52.000 He's that guy.

01:40:53.000 Guys, appreciate it.

01:40:54.000 This coming Thursday, 5 p.m.

01:40:56.000 Castle Club only.

01:40:57.000 CastleClub.tv. 1.00

01:40:58.000 So, you better get a fucking Castle Club. 0.99

01:41:01.000 And, yeah, guys. 0.99

01:41:02.000 Guys, I'll give you guys the last word.

01:41:03.000 Where can they find you guys?

01:41:04.000 You can find me on Instagram.

01:41:07.000 KingKeto.

01:41:08.000 K-I-N-G-K-E-T-O. You know, I have a YouTube page, too. 1.00

01:41:12.000 I've been on YouTube for a little while.

01:41:13.000 You do?

01:41:14.000 Yeah, let's go.

01:41:15.000 Just type Brandon Carter in YouTube.

01:41:16.000 I didn't even know.

01:41:16.000 Some dope will come up.

01:41:17.000 I'm just kidding.

01:41:20.000 Those of y'all who want to learn more about it, especially getting that 10k a month, man.

01:41:24.000 10 commandments of online training.

01:41:26.000 Even if you don't want to be online training, the jewels in there will put you on the right path.

01:41:30.000 It's like just principles.

01:41:31.000 Link is below, guys.

01:41:32.000 And then TikTok is big Brandon Carter because somebody took Ken Keto. 0.98

01:41:37.000 Damn it. 0.99

01:41:38.000 It'd be like that. 0.99

01:41:39.000 You can find me on Instagram at Jeremy.

01:41:41.000 And...

01:41:43.000 Go to my YouTube channel.

01:41:44.000 I know we didn't get to talk about it here today, but long story short, I dedicate my entire YouTube channel to Million Dollar Months.

01:41:49.000 I get consistent feedback from everybody who's already making Million Dollar Months and people that are well on their way that it's one of the best pieces of content they've consumed.

01:41:55.000 Every video I drop twice a week.

01:41:58.000 Yeah.

01:41:59.000 And you have a workshop coming up.

01:42:00.000 Yeah, there it is, man.

01:42:01.000 This weekend or next weekend? 0.81

01:42:02.000 I got a mastermind this coming weekend, but to be fair, I mean, it's not something that I can fucking fit anybody into.

01:42:08.000 It's not even something I really pitch.

01:42:09.000 At the end of the day, there's 90-something odd people in there. 0.98

01:42:12.000 I got a 12,000 square foot house that we're fucking stuffing everybody in. 0.96

01:42:15.000 We have, once again, like everybody's trying to get to million dollar months or already exceeded million dollar months inside of that group. 0.96

01:42:21.000 At the end of the day, if you qualify for it, to be fair, you've got to make a certain amount to even apply for it.

01:42:26.000 This is what I'm going to do.

01:42:27.000 I'm going to pick up Brandon in the Rolls Royce, BBC, and head to the party.

01:42:31.000 I'm speaking.

01:42:32.000 Just kidding.

01:42:33.000 The house.

01:42:33.000 Pause.

01:42:36.000 Yeah, come to the duty party.

01:42:37.000 Hell no, bro.

01:42:38.000 Whoa, whoa, whoa.

01:42:39.000 Hey, yo.

01:42:40.000 Whoa, chill, chill.

01:42:41.000 He's joking.

01:42:41.000 Chill.

01:42:42.000 I bet you won't do it.

01:42:43.000 W-Stream.

01:42:47.000 Guys, this Thursday, 5 p.m., we're going to have a call with Brandon and with Jeremy Mandis.

01:42:51.000 It's going to probably be one of the most intensive Zoom calls we do on, you know...

01:42:54.000 Scaling up, making money, taking you from 0 to 10 and then from 10 to 100 to eventually a million a month.

01:42:59.000 We can get you guys there, especially for all the entrepreneurs out there.

01:43:02.000 Or if you want to segue from the job that you got going and you want to go ahead and get involved and start your entrepreneurial ventures, that's what I did.

01:43:08.000 They'll be here for you guys as well.

01:43:10.000 So, 5 p.m.

01:43:11.000 this Thursday, guys.

01:43:12.000 CastleClub.tv, man.

01:43:13.000 We love you guys.

01:43:13.000 We'll be back in a little bit with the news.

01:43:15.000 Peace.

Fresh & Fit - October 14, 2024

How To Make Money With Digital Marketing w- Jeremy Haynes & Brandon Carter

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Summary

Transcript