Brandon Carter and Jeremy Haynes are back after a year and a half hiatus. We talk about how to make money on the internet, how to get your business up and running, and what it takes to be successful online. We also talk about the importance of not name dropping and why you should never name drop. Thank you for listening to Money Monday! Money Monday is a show where we talk about money, money, and more money with two of the biggest names in the business world. Whether you have a business, influence, or whatever, maybe we can help you guys make some money online. Let's get into it, baby! -The Freshman Podcast Hosted By: Brandon Carter & Jeremy Hayne Produced By: R.J. Rummel Subscribe to the show Subscribe on iTunes Learn more about your ad choices. Use the promo code: "UPLEVEL" to receive 10% off your first month with discount code: UPLEVEL10 at checkout. If you like what you hear, HIT SUBSCRIBE and become a patron! You'll get 10% OFF the entire month for the month and receive 20% off of your first pack! Subscribe and a FREE shipping offer when you enter the offer ends on December 31st, 2019! Thanks for supporting the show! and we'll be giving you guys a chance to win $10,000 in the month of January 2020. and $50 off of a new year and $100 off the first month! Get in the deal of $150,000 and get 10, $150 off the second year gets you get a VIP membership when you become a VIP discount when you shop at UPELSELL a course? and get 5 years get $25,000 off the deal starts start-up starts get the offer starts start? Thanks, they'll get 5,000, VIP 4 VIP membership starts starts starts after they receive $24,000 get $5,000? and I'll get an ad discount when they get my ad discount starts? $50,000 is also get $4, VIP access gets 4, VIP gets 4-of-of $4-of the month, and they get 5-of them get $24-of all-of your choice, they also get VIP access to the VIP discount starts starts, they get a discount, and a discount gets $4/day and they'll also get my FREE Shipping starts begining at $24/place gets $5/place get all-place get the entire place they can use it, they will also get 5/of the best deal starts starts starting?
00:17:37.000And I live here in Miami, you know, Miami veteran.
00:17:40.000Can you say some of the people you used to run ass for, or can you not say?
00:17:43.000Well listen, there's all kinds of people I could sit here and name drop, but it's almost like a virtue signal thing for me now, you know?
00:17:48.000It feels higher status to not name drop anymore, you know?
00:17:53.000Yeah, but you're definitely buying a lot of big names that, you know, whoever would scale up their businesses utilizing YouTube, digital marketing, courses.
00:18:01.000Because, to be clear, I would love to sit here and name drop.
00:18:04.000But at the end of the day, I can talk at a much higher level about what I've done with the different people that I've worked with if I actually don't name drop.
00:18:10.000They actually get real mad at me if I do.
00:18:52.000You said 10K and ML. Let's start with 10K. Okay, so my focus is I help people get to 10K a month, especially with focus on the online fitness business.
00:19:48.000You know if you if you don't carve out your niche who exactly you want to help like your target market and what problem What specific problem you want to solve for them?
00:19:56.000Then you're just a business coach or a business guy or whatever business you have for I'll use the fitness example because that makes more sense for me You know these people they they want to make money as trainers But they're just fitness guys or fitness girls how you stand out amongst all them motherfuckers, right?
00:20:12.000But what I tell them to do is focus on the who the what in the how and the who and Would be like, who exactly do you want to help?
00:20:42.000Trainers, they struggle with that because if you've been working in the gym, you just take whoever to the gym and give you your training body.
00:22:14.000Yeah, but that's get demo and you know what they want you haven't started problem now for how you were able to penetrate the market So you really got to figure out who you want to target and then exactly then the next part is what problem do you want to solve for them in the fitness context?
00:23:56.000That guy who has that problem, that need, when he hears you talk about it, it's like, oh, this is exactly what I want.
00:24:02.000But if he hears another fitness guy, I hope you get raped in your longevity and shit, it's like, you may be talking about the same shit, but because you didn't sell it to him, the other guy didn't sell it to him the way he wanted.
00:24:12.000But somebody else would want it that way.
00:24:14.000So you gotta really dig deep into the messaging with your niche, your target market.
00:24:22.000You gotta find a niche and then sometimes even if your niche is over inflated right so I can give you guys a little I've never shared this but I'll share with you guys yeah so for me right I had the fitness niche and obviously using evidence-based lens but then also at the same time I was red pillow wear so I was a fucking simp like everyone else and not everyone else but a lot of people in the fitness industry you know this Brandon right yeah They're like fucking soft and they bow down to women and they're fucking cowards and shit like that.
00:24:48.000So my thing was like, not only am I going to teach you guys how to get in shape and give you guys the truth about fitness, but I'm also going to tell you all the truth about females as well and how to deal with female nature and shit.
00:24:57.000So that's why people had more trust in me because they're like, all right, this dude's not a sucker.
00:25:24.000And even to this day, I still do that.
00:25:26.000I don't take on as many clients as before, but I still do that where I help them with their fitness and I also help them with girls as well.
00:25:32.000Because the problem is that it's very hard to find a guy that is red pillow aware and will tell you how to deal with modern women while simultaneously telling you, alright, this is what you've got to do in the gym as well.
00:27:08.000Like, when you were going through this shit back in the day, was it really just the vehicle that made the biggest difference, or was it the mental tweaks?
00:27:14.000Well, it was, yeah, so I also, because at the time I had a job, right?
00:27:18.000So, and I tell guys, we literally talk about this, like having a job is one of the worst and greatest things if you want to kind of venture into entrepreneurship because you're making enough where you're comfortable and, you know, for you to kind of like make that twist over to entrepreneurship, you're going to have to sacrifice a lot because you have your job and then you're also doing this thing on the side.
00:27:35.000So you don't get to have the weekend warrior fund that you would normally have when you have your job and you're kind of in your head like, why do I need to do this?
00:28:08.000It felt like the first thing you gotta do is just undo all that crazy shit that's going on in your head and get the right kind of belief system in place.
00:28:14.000You have to really understand the power of how much money matters.
00:28:18.000And really believe that you deserve that amount of money, that you can make that amount of money.
00:28:22.000It's an excessive quantity of limiting beliefs, almost like a massive fucking wall that exists in front of you.
00:28:27.000When you fail to break down that wall, it's like you have a really hard time climbing it.
00:29:27.000Anything that you could do to like make you feel like the fucking man when you're at that level, and you start the momentum cycle, you know?
00:29:32.000Do y'all believe momentum is like gravity?
00:30:50.000Momentum, and then me getting my first property, me saving the 10K, 20K for my job to buy the property.
00:30:56.000I feel like it literally all came down to momentum.
00:30:58.000When I was younger, my grandfather told me, he said, there's all these universal laws in life that govern our existence here on this planet.
00:31:06.000And he used the example of gravity as one of them.
00:31:08.000He was like, it's your job as you continue to age to find the other ones.
00:31:29.000Dude, from my new penthouse, by the way, I got, not Sierra Inflex or anything crazy, but I can see where I moved to in this penthouse I'm in when I first came here.
00:31:39.000And it was in the hood in Overtown over here.
00:31:41.000And, bro, I was in that place, 650 square foot little shitbox, okay, in the hood, like when I was fucked up, like NYC units leaking everywhere.
00:31:50.000And dude, I'd play this track again and again and again and again, and I would sit there and I would just, you know, I'd feel like the initial process.
00:31:56.000Dude, momentum, if you think about it, it's like a force, like an energy.
00:31:59.000One of the hardest things to build up, maintain, but once you got it, think about how much it's really impacted you, how easy what you do now is, in comparison to how hard it is at the very beginning.
00:32:10.000Yeah, it's very hard at the beginning.
00:32:11.000It's hard at the beginning, because once again, we've got to create the momentum, but then we get the benefit of it as it continues to go on.
00:32:42.000For example, y'all, last time I was on, on Monday, whoever does y'all Instagram, y'all took a clip of me saying, you know, my son was like, oh, that 10K for a watch is too much.
00:33:45.000Most men don't have that confidence at all.
00:33:47.000Jeremy, how would you define guys getting confidence from the very beginning?
00:33:51.000Dude, I think certainty and confidence comes from taking action, proving you can do what you say you're going to do, and having consistency.
00:33:58.000Dude, I've had so many people that I've taught over the years, when they're first getting started, that's one of the biggest things they struggle with.
00:34:04.000They think that confidence comes first, and then...
00:34:08.000You follow up with the action, and that's the opposite.
00:34:10.000You start with the action, you retain consistency, and to be clear, you consistently prove to yourself that you're going to do what it is that you say you're going to do.
00:34:18.000And you start over a broad duration of time.
00:34:21.000It's an undefined, unknown period of time.
00:34:22.000It could be a week, it could be like three months of doing the same shit repetitively, until you eventually start to see the result.
00:34:27.000And obviously you barely ever see results at the very beginning of taking action.
00:34:30.000Which is also where most people give up, especially nowadays.
00:34:33.000Think about the instantaneousness of our society nowadays.
00:34:49.000To be clear, dude, getting results and making a fuckload more money, especially when you have no momentum and you're at $0 or whatever your job's paying you, getting your first 10K outside of that.
00:34:56.000I mean, once again, Longer duration of time than what you want to endure.
00:35:00.000But if you endure through it, that's when the confidence kicks right after.
00:35:04.000And once again, momentum-wise, it just gets easier.
00:35:13.000And I think, just because we were talking about momentum and kind of getting your way there, and in the beginning, it's very tough to get that momentum going.
00:35:19.000Guys, it starts with the small things like get up, make your fucking bed, right?
00:35:23.000Like, then go ahead and drink and pound a bunch of water.
00:38:26.000Reasons are one of the most powerful things that you could do.
00:38:28.000Why did I deeply give a fuck about making more money?
00:38:32.000Why did you give a fuck about making more money?
00:38:34.000Dude, for you, you just thought, okay, somebody who I looked up to told me no.
00:38:39.000For me, it's like, I wanted so much more money because I understood money was everything.
00:38:46.000I understood every single choice I made was 100% dictated by the amount of money that I had or did not have, the quality of food that I ate, where I could go, where I'd live, what I'd drive, the clothes I'd buy.
00:38:57.000Every single thing was dictated by money, to be clear.
00:39:27.000Or you get to this point where you use the pain, you know, you start using that emotional driver and being like, I'll do fucking anything.
00:39:32.000That goes to Myron's point, because when you're comfortable, when you're talking about the job, when you're comfortable at first, it's difficult to have, there's not enough pain for you to move.
00:39:40.000So Stephen McFroy, Making $100,000 per year is one of the worst things that could happen if you want to be an entrepreneur.
00:40:23.000You gotta start leveraging your circumstances.
00:40:25.000What he was talking about with that post, that was crazy because there was a lot of people that were justifying why they would not even want to consider how to mentally acquire a $10,000 watch.
00:40:34.000Why would they not try to earn the $10,000 watch?
00:40:38.000At the end of the day, it really came down to this idea of...
00:42:09.000Okay, that person who's not willing to approach it, they're not willing to ask that person, they have that thought.
00:42:15.000Like, it's crazy to me to sit here and think somebody would consider me driving up in one of my nice cars and be like, oh, that guy's like a dickhead, rich guy, you know, like, that guy's got to be an asshole.
00:42:24.000It's like, dude, if somebody, every single time, literally every single time somebody approaches me and is like, yo, like, what do you do to do this?
00:42:29.000I give them the most, I like, pull, I'll pull my fucking car over and give an in-depth answer if I need to.
00:42:39.000But my point being, it's like, just a mental frame to be like, okay, I'm gonna go up and ask that guy a question, and then I'm gonna be willing to search that stuff out on YouTube, whether I know anything about it or not.
00:42:50.000You don't know what you don't know, okay?
00:42:53.000And if you treat yourself like, almost like a blank software program, like a computer, like, you wanna be operating on, like, Windows 98 and fucking 2024 and beyond?
00:43:02.000You want to consistently update your software, which really comes down once again to updating that mental state.
00:43:06.000If you have little beliefs like this, and you see in yourself right now, like, oh, I wouldn't be willing to ask that guy a good quality question.
00:43:12.000You know, I don't even know what kind of quality question to ask.
00:43:14.000I wouldn't be willing to search it on YouTube because I wouldn't think I could go and do that shit.
00:43:17.000I don't consider, like, the advancement of the future and how to get in that guy's shoes is just one step at a time.
00:43:24.000One good question getting answered at a time.
00:43:25.000You know, one new thing that I figure out at a time.
00:43:27.000And then just taking action on that stuff.
00:43:29.000Dude, it's all brick by brick, you know?
00:43:47.000Bring home, you know, because I came from, you know, I come from South, South Chicago, you know, his reputation precedes itself, and my father killed himself, and it was like, man, you know, it was during a recession, so this is like a super difficult period, but you can outwork that shit, like whatever situation you're in, you can outwork it, if you're willing, if you're willing to put it, but it might have been, truthfully, it might have been easier for me because things were so bad.
00:44:41.000And then also discovering what you're going to do, figuring out that niche, carving it out, and then also having the mental fortitude to see it through.
00:44:47.000Because like you said, you don't have the momentum.
00:45:32.000Whether you want to get in and finish, whatever.
00:45:34.000It gives you guys kind of the fundamentals about getting started and carving out a niche, which is one of the most important things in the beginning.
00:45:40.000And look, some of you here on the platform have here.
00:45:43.000If this boy can do it, why can't you do it?
00:46:09.000So we talked about, so it looks like to me, like, from zero to 10K is heavily mindset, finding a niche, and boiling, like, you know, doubling down and going on it, right?
00:46:18.000Now let's go talk about, which, Jeremy, you can talk more about this, 10K to that 100K mark a month.
00:46:25.000We'll say 10 to 100, yeah, in that range.
00:46:27.000Okay, so to be clear, usually when you achieve the 10 and you get somewhere between 10 and 100, you've officially gotten in business, you know?
00:46:34.000And then it's a game of amplification.
00:47:16.000I was like, usually, between 10 and 50K, 50 to 100, there's a little difference there, but to be fair, it's expansion of what you view as possible.
00:47:26.000You've got to start treating it like a real business.
00:47:27.000You've got to start looking at expansion and amplification.
00:49:40.000So like at the end of the day, you won't do both because then technically you're working more than what you've ever done before and now you have to do both.
00:49:48.000Otherwise, once again, most people will just do the either-or shit.
00:49:50.000That's one of the reasons getting started is so difficult because you're probably a solo entrepreneur and you have to do everything.
00:49:56.000And you've got to be good at all these different skill sets, marketing, sales, Delivery of the product or service.
00:50:04.000You've got to be good at the, you know, customer service.
00:50:07.000You know, you've got to do everything.
00:50:09.000But, like, once you get past, it's like, I don't know, it depends on the business, but I would say around that 20, somewhere between 20, 50, okay, that's when you really got to start hiring.
00:50:20.000And that's a whole other skill set you have to do.
00:50:30.000So your problems, technically, is you start making more money, they start to compound, they don't go away, they get more sophisticated, and they grow in quantity, right?
00:50:39.000So at the end of the day, When you reach that first problem I brought up, like the satisfactory, I've got enough, that can also come from almost being like, okay, I'm tired and I don't want to have to do a lot more.
00:50:53.000That booby trap right there fucks people.
00:50:55.000Because you do need more money to make it far easier for yourself and to make far more money and reduce that burden of the time investment.
00:51:01.000If you can't push through that specific window, and I will say this, it's generally a little more challenging, believe it or not, than the 0-10K. 0-10K is like mental stuff.
00:51:10.000Zero to 10k is just fucking hard work, elbow grease.
00:52:01.000And then as we got more cameras, I needed to go ahead and get a video guy, like a producer, actually behind the scenes that knows this stuff.
00:52:06.000So it was very difficult for me to get rid of that because I was used to doing it myself.
00:52:12.000If I want to get it to the next level, production quality to increase the level of the show, I have to let go of this baby even though I didn't want to.
00:52:19.000And that was very difficult for me to do, but I did it.
00:52:21.000And I went ahead and got an audio engineer and then a video guy, and then that's how we got Bills and Mo right now.
00:53:49.000Because you've done all this hard work just to make like whatever little bit amount of money you've managed to get now, and you've got to give it up to somebody else.
00:53:55.000That's a huge risk when you make so little yourself.
00:53:58.000As crazy as it might sound to some of y'all listening to this, dude, sub $100K a month, you're in a high-risk position.
00:54:04.000Like you're still technically close to death at $0.
00:54:06.000You know, you've got to get as far away from that shit as you can.
00:54:09.000But to be fair, fixed expenses, right?
00:54:11.000You hire somebody, what are you doing?
00:58:21.000This is information you don't hear in school.
00:58:23.000So we talked about online businesses, right?
00:58:25.000How about like, okay, let's talk about running ads real quick because there's people here that might not necessarily be like, you know, influencers.
00:58:33.000They might have like a real business, like maybe they have a brick and mortar type business where there's a storefront, etc.
00:58:49.000When should people, because this is one of your expertises, like running ads and, you know, especially in today's day and age where the internet is how you find people now.
00:58:56.000Nobody's going to a fucking Yellow Book no more and looking you up.
00:58:59.000Like, they're gonna Google you, they're gonna look on the internet.
00:59:03.000How does one go about running ads in modern day society now with the way the internet is?
00:59:08.000Well, I tell my students, listen, man, wait till you get at least 10K a month.
00:59:12.000Remember using my program, I said, don't run no ads till you get to 10K, because you got, before you start spending money on ads, right, you got to make sure you know how to convert them first, right?
01:00:16.000Because at that point, you've mastered some basics to some degree, and you have something going where that gasoline, like you mentioned before, there's actually a flame to help amplify, versus you put on the concrete.
01:00:50.000If, to be clear, like I know people who literally go gamble that have strategies when they go gamble that have large sums of money to gamble with, where the statistical probability actually becomes in their favor instead of the casino's favor.
01:01:02.000Advertising's kind of the same thing, believe it or not, as silly as that might sound.
01:01:05.000It's essentially at what point do you officially have enough cash where you can gamble, okay?
01:01:11.000So as an example, you can gamble at different levels.
01:01:14.000There's people, I totally agree with what Brandon said.
01:01:16.000Zero to 10K a month, you don't even have any money to start gambling anyway and start advertising.
01:01:20.000Even between 10 and 100K a month, like, you know, sure, you can start spending a little bit of money, but you have to spend enough to get it to become in your favor.
01:01:28.000If you spend too little on advertising, The house actually has a higher probability to win and just take your money.
01:01:33.000These ad platforms like Facebook, Instagram, TikTok, Google, any ad platform for that matter, they all have the edge until you start spending a certain amount.
01:01:42.000The minimum, like the bare, bare minimum I encourage people to spend on one campaign is $100 a day, okay?
01:01:48.000Which is $100 a day, 30 days, that's $3,000 a month, okay?
01:01:53.000The issue with spending so little, It takes a long period of time to acquire data.
01:01:58.000When you're advertising, you need enough data to be able to make decisions with.
01:02:02.000If you don't have enough data or you're impatient, which most people are, because keep in mind, if you're only gambling 3K, Think about this.
01:02:09.000Are you going to be as patient as you need to be to wait like three, four weeks to start making decisions on whether you should turn that shit on or off or up or down?
01:02:16.000You're going to be tweaking like day one, dude.
01:02:18.000You're going to be tweaking, especially if you're a first time gambling on it.
01:02:21.000We get people, as an example, who are spending upwards of 30 to 50K in a month, and that's, believe it or not, their test budget, $1,000 a day to like $1,400, $1,500 a day.
01:02:31.000That allows you, in a direct example, to start Making decisions within like 72 hours start making decisions within like you know a day in some instances, you know just They may not get it you You spend enough money you get a large enough sample size to know if the ads are working or not to change them Like Amazon is an example they get so much so let's be clear about this You don't run ads in the beginning to make sales you run ads to figure out your audience Yeah.
01:02:59.000Guys, that's a big piece of game right there.
01:03:43.000Amazon, when they run a split test, okay?
01:03:45.000Like as an example, they change the color of a button from like one shade of orange to another.
01:03:49.000Think about the quantity of people they get on their platform within like an hour.
01:03:52.000They could do what, as an example, somebody spending like $100,000 in a month wouldn't be able to do in like three months.
01:03:59.000Amazon can make that decision in an hour because of the amount of data that they acquire.
01:04:03.000So when you spend too little dollars, you don't acquire data, and you're typically impatient when you spend too little dollars.
01:04:09.000So to be fair, once again, it's not advisable if you're impatient and don't have a big budget to start spending money on ads, especially if you've got something figured out organically.
01:04:18.000It starts to make more sense once again.
01:04:19.000It can make total sense to be fair, like 3k a month.
01:04:53.000And he's optimizing for what's called a booked call funnel, meaning he's running traffic from Facebook and Instagram to a page that says, hey, if you want me to help you with this service and you're a dentist, book a call.
01:05:06.000So he's optimizing his campaign for getting booked calls.
01:05:09.000To be clear, he was getting like one to maybe two booked calls.
01:06:29.000He might not even get 100 people to the website with that amount of money spent.
01:06:32.000I like to work in multiples of 100, where I always tell people, I say, listen, if you're going to spend at least $100 a day, okay, ideally, you don't make a decision until you get 100 people to the website.
01:06:43.000If you work in multiples of 100, simply put, there's a greater probability with whatever changes you make or whatever the data is telling you you need to do, that that decision is going to be smarter, right?
01:06:53.000If you make decisions, let's use the example, you get like 10 people to hit your website.
01:06:56.000Is that conclusive enough to make, like, any real decision that's gonna be smart?
01:07:10.000Still today, by the way, I don't feel comfortable going to a casino and, like, fucking drop money on blackjack or something, because I don't know the game, right?
01:07:16.000So, in addition to advertising, like, don't just go raw-dogging.
01:07:19.000Don't go in there fucking raw-dogging and just thinking you're gonna be able to turn money into more money.
01:07:23.000You gotta go in educated about whatever the hell is gonna make it work or not work, okay?
01:07:28.000And then that dramatically increases the probability you turn that dollar into two dollars.
01:08:23.000I ran my own ads before, like Jeremy runs my ads now, because he's my dog.
01:08:27.000But I ran my own ads for mad long, and I ran ads for a lot of guys in the fitness industry, you know, whatever.
01:08:34.000And so I ran a lot of ads and spent a lot of money.
01:08:37.000And if somebody's just getting started at that, you know, somebody might hire an agency, or they might run ads themselves, and they think, oh, the ads don't work.
01:08:45.000Even if the numbers are statistically relevant.
01:10:41.000It depends on how much money you have.
01:10:42.000But Jeremy can speak on this more, but some people, they'll spend a bunch of money One month, you know, a few hundred thousand dollars, but they got so much cash reserved, they don't need to make that money back until later.
01:10:53.000They can't worry about collecting the data.
01:10:55.000The acquisition is so important to them.
01:12:01.000Yeah, and Apple's totally cool to do that, to be clear, because they're going to make more money off the stock value going up from selling more iPhones anyway.
01:12:07.000In addition to that, they make the money over the two years.
01:12:10.000Apple's not a cash-type position, right?
01:12:27.000But they knew the lifetime value, because once you sign up for that dollar, whatever, it was Dollar Shade Club, but then they had all the add-ons, and there were so many upsells in there, and then they'll have you on continuity for a long period of time.
01:12:38.000They knew exactly how long the continuity was, so they knew, okay, over the first year, the average customer spends this much.
01:12:45.000Over the course of three, four years, they spend this much.
01:12:47.000So they could lose money up front, because they knew over time that person would make them so much money.
01:12:51.000It's kind of like when you might go on a few dates with a bitch, you're spending a bunch of money.
01:15:32.000So what's that mean in terms of timing?
01:15:33.000When's the best time to go to a casino if they have to get rid of every jackpot that they've had stored up for years?
01:15:38.000When's the best time to go to a casino when they have a certain amount they have to pay In terms of slots being more in your favor, right?
01:15:45.000If you went to the casino during that particular month, no exaggeration, that would have been the best possible scenario for you as a gambler, whether you're skilled or not, to have the probabilities more in your favor because they had to pay out.
01:15:57.000They had to pay out by, once again, regulations.
01:16:11.000This time, in Q4, 70% of the entire year, for all 12 months, 70% of the entire year's ad spend is spent in October, November, and December.
01:16:24.000This year's an election cycle on top of that.
01:16:26.000Think about the amount of additional money that's spent during November and October leading up to this presidential election.
01:16:33.000Every single House of Representatives seat is up for re-election or for somebody else swapping in place.
01:16:38.000Think about the quantity of dollars that you're essentially competing against when you advertise as either favorable conditions or unfavorable conditions.
01:16:48.000So if you're going to advertise an example, like let's say you wanted to start advertising and you were like, oh, Jeremy, I want to start next month.
01:16:53.000I'd be like, dog, that's literally worst case scenario.
01:16:56.000You'd set yourself up for literally the worst possible statistics ever, even if everything was perfect.
01:17:01.000My sales page was good, like what Brandon was talking about.
01:17:05.000You see, and if you didn't know that, as an example, you'd go into advertising, All your shit could be perfect once again, and you still get fucked.
01:17:51.000That's a good tip for people in here because there's probably people here that are entrepreneurs that have a business that are like, hey, should I start now?
01:17:58.000You can start now, you can get the momentum going, you can get to that 10k, and then in January you'll be in a good, once you have shit optimized.
01:18:04.000I meant running ads, I'm sorry, my bad.
01:18:11.000Guys, if you've got questions, please ask now, because we've literally got two marketing geniuses here in the fucking studio for you guys.
01:18:19.000People pay, just so y'all know, people pay like thousands of dollars to get this kind of advice on a consultation with Jeremy or Brandon, man.
01:18:24.000Jeremy, do you even do coaching calls anymore?
01:18:45.000Do we have chats or we could just keep going?
01:18:48.000Because I know, Jeremy, you want to go into making it a million a month.
01:18:51.000Well, listen, I mean, I personally, regardless of who you think's listening or not, when you talk about normies and stuff, at least get their mindset right.
01:18:58.000At the end of the day, guys, keep in mind, dude, if you don't pull up my fucking address for where I first moved when I was here, you can.
01:19:03.000It was 535 Northwest 7th Street, okay?
01:19:10.000So when I first moved here, okay, I thought I was moving to downtown because I didn't have enough money to come and see where I was moving.
01:19:32.000And it used to be orange and yellow, okay?
01:19:34.000And if you go to the right a little bit, If you go to the right a little bit, you can see, like, okay, I lived in the bottom corner way over there in the back behind the stop sign.
01:19:42.000And long story short, bro, this thing, and this is like the gentrified...
01:19:45.000Spin it around, by the way, for the people.
01:19:47.000Yeah, yeah, because this was way worse than Miami used to be.
01:19:48.000Keep in mind, I moved here when I was fucking 19.
01:21:14.000They weren't coming to the city of Miami where we are now.
01:21:16.000I live in a building right now that didn't even exist.
01:21:20.000Half these buildings weren't around 10 years ago.
01:21:24.000Dude, I remember walking from the hood.
01:21:25.000I go to the library to use the internet over there because I didn't even have enough money to get a fucking computer or internet over at the crib.
01:21:31.000Moral of the story is it's crazy to see because I've been here this entire time to see all the development.
01:21:41.000My point is, once again, I was sitting in that fucking crib that you just saw, sitting there blasting every fucking day, the excuses are for bitches track, just again and again and again and again.
01:21:50.000And my point is, although yeah, some of these lessons that I can sit here and talk about, about helping clients hit million dollar months, they might seem excessively out of reach.
01:22:01.000Just like when Fresh was saying, I walked up to the dude in the Lambo and said, what do you do to make money?
01:22:09.000So regardless of whether you think some of these lessons are over your head or not for what I'm about to talk about or anything that we've talked about, I want you to remember, dude, the best lessons are the ones that pull you forward.
01:22:19.000If they don't seem like you can do something with them right now, Just remember, they're still gonna expand what you think is possible, okay?
01:22:27.000They're still gonna make you away, they're gonna put you on game, and they're gonna help you move forward, okay?
01:22:31.000And to be clear, just like me, dude, like, I live in the fucking, I have a 2,500 square foot balcony now, you know what I mean?
01:22:37.000You ever saw a 2,500 square foot balcony, dude?
01:22:40.000It's like, my fucking apartment was 650 square feet, dude.
01:22:44.000I live in the other side, I got the east side view.
01:22:46.000I'm not gonna say where, but I know where you live.
01:22:52.000And to be clear, it's like, dude, that crib right there that you saw, that was 650 square feet, and I had a roommate.
01:22:57.000We had a couch in that living room, that was pretty much a hallway, where no exaggeration, it was like more than three-fourths of the entire room.
01:23:04.000We had to like fucking scooch just to get out the front door when we had a fucking couch, like a two-seater couch in there, you know what I mean?
01:23:09.000So my point is, I can stand on my fucking penthouse balcony and I look down at my crib.
01:23:14.000The lessons I have today, simply put, like all these things I'm about to share that we talk about a million dollar a month, Point is, regardless of whether you think they're applicable or not, dude, just fucking store them in your brain and try to use them when you can.
01:24:17.000I understand the importance of ads for digital products, but how important would you say ads are for physical products?
01:24:24.000I'm running e-commerce business, reselling sneakers, and one of my main focuses for the business growth is content creation in which I tend to throw in a bit of money on ads on some of my posts with the idea to convert to more sales in which I found some success.
01:24:36.000Okay, so I'm 90% sure, he can correct me if I'm wrong, that he's hitting that fucking button on Instagram.
01:25:17.000Once again, when you compare it to gambling, it's like, okay, is a slot machine better than blackjack?
01:25:21.000It's like, well, no, I don't think so.
01:25:23.000Once again, I'm not an expert gambler, but everything I understand about slot machines is against you in comparison to something where you have more control and influence.
01:25:29.000So if you actually want to convert and make money...
01:27:13.000And you can target based off interest.
01:27:17.000But sometimes people are famous enough that you can put that person's name in there and that's the interest.
01:27:21.000So like when I was at my first Olympia, you know, that's where the big fitness convention, I'm taking pictures with people and we had a booth, but I was still on the come up.
01:28:40.000One thing you should be able to do, to be clear, they pulled this out after the whole, like, privacy thing started to happen, but like, dude, you could target credit scores, active income, liquid assets, because the banks would share data in real time with these different ad platforms, to be clear.
01:28:52.000You could target net worth, As an example of that, just because of that targeting alone, I was able to help a client sell franchises for 2.1 mil, because I was targeting people who had defined millions of dollars in an account, or tens of millions in net worth, etc.
01:29:07.000You could still do similar things without that exact targeting, but the point we're trying to make, when you boost a post, you're limited.
01:29:14.000Yeah, you're limited on the quantity of available targeting options you can have.
01:29:17.000You can still define a target audience, to be clear, but you can't do it in as much detail.
01:29:21.000One of my very broads, he knew how to run ads, right?
01:31:20.000Didn't have any last week, but I got you tomorrow.
01:31:22.000Now, all of these monetary wins from my online fitness business and my clients having a body transformational testimonies are a testament to you.
01:31:29.000My interest is introducing me to you, and of course, God.
01:31:31.000You guys saved my marriage because I wasn't making enough money.
01:32:58.000Tom is like the most action-oriented person ever.
01:33:01.000So I won't see her and air out his business for like, you know, how his info product business got to the point that it is today, but I will say this, okay?
01:35:13.000Dude, I got such a good story about buying an old piece of shit Rolls Royce for my first one, and I didn't have a warranty on it, and I sold it within days.
01:35:19.000I took it to the Rolls Royce dealership.
01:35:22.000You want to guess the amount that they told me I needed to spend on it to fix it up?
01:35:53.000I literally just sold it at a loss within like days of owning it.
01:35:56.000I lost like 30-something grand on that.
01:35:58.000And then to be clear, the following Rolls Royce I insured, long story short, that it was a new one that had a warranty, and then I could extend the warranty after that new car warranty was out, you know?
01:38:48.000Dude, straight up, everybody sitting here right now, this is probably one of the smartest things you could do when you're trying to advance yourself.
01:38:52.000You just passively listen, actively listen, try to acquire new data, and then believe it or not, days, weeks, months from now, you'll start processing things differently because you have that data in your head.
01:39:02.000I can see why Brandon likes you because you just sat here earlier before the show.
01:39:06.000You learned a skill that I want to learn.
01:40:44.000He won't say his name because he's been respectful, which I respect as well, but he's the guy behind the scenes that makes shit happen for most creators that you know today.
01:40:49.000We've worked with Jeremy for years, guys.
01:41:44.000I know we didn't get to talk about it here today, but long story short, I dedicate my entire YouTube channel to Million Dollar Months.
01:41:49.000I get consistent feedback from everybody who's already making Million Dollar Months and people that are well on their way that it's one of the best pieces of content they've consumed.
01:42:02.000I got a mastermind this coming weekend, but to be fair, I mean, it's not something that I can fucking fit anybody into.
01:42:08.000It's not even something I really pitch.
01:42:09.000At the end of the day, there's 90-something odd people in there.
01:42:12.000I got a 12,000 square foot house that we're fucking stuffing everybody in.
01:42:15.000We have, once again, like everybody's trying to get to million dollar months or already exceeded million dollar months inside of that group.
01:42:21.000At the end of the day, if you qualify for it, to be fair, you've got to make a certain amount to even apply for it.
01:42:47.000Guys, this Thursday, 5 p.m., we're going to have a call with Brandon and with Jeremy Mandis.
01:42:51.000It's going to probably be one of the most intensive Zoom calls we do on, you know...
01:42:54.000Scaling up, making money, taking you from 0 to 10 and then from 10 to 100 to eventually a million a month.
01:42:59.000We can get you guys there, especially for all the entrepreneurs out there.
01:43:02.000Or if you want to segue from the job that you got going and you want to go ahead and get involved and start your entrepreneurial ventures, that's what I did.