Gaines for Girls with Riley Gaines - July 30, 2025


Breaking the Silence： Riley Gaines & Jen Sey Call Out Nike & HR Wokeness

Topics
transitioning from athlete to regular person
Hosted by
Riley Gaines
Mentioned
Simone Biles Cozy Earth Scotty Scheffler Gains Levi Defender Trump Chef Andrew Gruhl Dylan Mulvaney Joel Sherman Mike Vaccaro Molly Walker Larry Nassar Gavin Newsom Tracy Flick John Hyman Mary Kane Riley G20 Athleta Obama and 2 more
Riley Escapes Alcatraz with Woke Sharks Nipping At Her Social Media Riley Gaines EXPOSES Shocking Baby Scandal the Media Ignored!

Episode Stats


Length

43 minutes

Words per minute

177.36

Word count

7,796

Sentence count

586

Harmful content

Misogyny

31

sentences flagged

Toxicity

7

sentences flagged

Hate speech

10

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this week's episode of the Gains For Girls podcast, we're celebrating the launch of a new collaboration with XXXY Athletics. We're joined by the brand's founder, Jenny Seibert, to talk about how she and her team at the company came to create something special, and what you can expect in the future.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
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00:01:17.680 Hello, everybody.
00:01:24.320 Welcome back to the Gains for Girls podcast.
00:01:26.760 We have an exciting episode for you today with an announcement.
00:01:30.640 I actually made the announcement on my Instagram a few weeks ago
00:01:33.960 surrounding a special collaboration that I did with one of my favorite brands,
00:01:39.060 but now we're making it much more public.
00:01:42.020 It's available for you all to purchase, to buy.
00:01:44.380 Hint, I am wearing one of the products right now.
00:01:47.760 If you have not guessed, this collaboration was in with XXXY Athletics.
00:01:53.900 They're fantastic.
00:01:54.900 We've had Jinsei, the owner of this brand, on before.
00:01:58.440 Elite-level gymnast, national team member, the real deal in her sport,
00:02:02.740 but has gone on since her departure from Levi's, where she was the CMO.
00:02:07.340 She's got a fantastic, really, I mean, it's tragic,
00:02:10.360 the things that she went through, the things she had to realize on her own accord,
00:02:14.440 really, ultimately, was surrounding COVID initially back in 2020.
00:02:19.480 But what she's been able to do since, creating XXXY Athletics
00:02:23.500 and a brand for people to proudly and publicly declare that they know what a woman is
00:02:31.040 and that they know what a man is, pretty novel stuff.
00:02:34.560 Well, now it is.
00:02:35.220 It wasn't, you know, two years ago.
00:02:38.260 So we love her.
00:02:39.520 Very excited about this collaboration.
00:02:41.500 But before we get into this episode, I want to tell you, number one,
00:02:44.680 go to YouTube.com, follow all things Gains for Girls there,
00:02:48.200 YouTube.com slash Outkick, like, subscribe, comment.
00:02:52.160 I want you guys to comment what your favorite piece of clothing from this new line is.
00:02:58.180 I want you to comment if you've ordered it, if you've tried it,
00:03:00.980 if you've tried XXXY Athletics before, let us know in the comments.
00:03:05.100 And I want to tell you about today's sponsor for this episode.
00:03:08.000 It is Cozy Earth.
00:03:09.480 I actually didn't know prior to now kind of spending some time in research.
00:03:16.380 I did not know that sleeping in a cooler environment actually helps your body release
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00:04:55.020 As I said, we've got this episode right here for you guys with Jen Say.
00:05:01.840 Well, Jen, welcome back to the GAINS for Girls podcast.
00:05:05.540 It is always a joy to talk with you.
00:05:07.760 This episode, we have some super duper exciting news that you and I have been working on for
00:05:14.620 quite a while now.
00:05:16.580 So I've got a little video I'm going to show first talking about this brand new collection
00:05:22.440 that we collaborated together on.
00:05:24.760 Let's play it.
00:05:25.900 I've been working with XXXY since they started, but it is surreal to now collaborate with them.
00:05:31.720 I have my own line, if you will, with them called the Be Bold Collection.
00:05:36.560 Expect some red, white, and blue for the 4th of July.
00:05:39.140 It's how we feel about the greatest nation in the world.
00:05:41.180 And of course, proclaiming the message that women's sports are only for women. 1.00
00:05:44.920 The quality is fantastic as per usual.
00:05:47.740 It is adorable.
00:05:48.940 It's so nice to wear.
00:05:50.120 It's comfortable.
00:05:50.980 And to be able to put my name to something I feel so passionately about personally.
00:05:55.960 And of course, what the brand feels passionately.
00:05:57.760 So fantastic.
00:06:00.120 It's so cool to even watch that back now, knowing this happened a few months ago.
00:06:05.260 Seeing my little sister there, I think it makes it all the more special.
00:06:09.480 I even see her in the little poster behind you, which is incredible.
00:06:13.680 Yeah.
00:06:14.280 So of course, you are wearing a shirt from the collection.
00:06:17.280 I am wearing the sweatshirt.
00:06:18.780 Talk a little bit about this, some of your favorite pieces.
00:06:21.360 And I think really what you hope this line can achieve.
00:06:25.580 Yeah.
00:06:25.820 Well, two of my favorite pieces are the ones you and I are wearing.
00:06:30.120 I'm glad we're not wearing the same thing.
00:06:31.840 We did a drop of sort of the casual pieces, like this tee, which is an oversized concert
00:06:37.480 style tee.
00:06:39.700 And it has the 37 words on the back, which you see right there.
00:06:43.280 And you're wearing the boyfriend hoodie.
00:06:45.720 And then that is the velour tracksuit, which is so flippin' cute and very kind of 70s retro
00:06:52.040 cool.
00:06:52.840 I wear that one all the time.
00:06:54.820 And what we have coming a little bit before this show comes out is a second drop, which
00:07:00.700 is going to be all the performance stuff.
00:07:02.440 So you don't see the pictures there, but that's the real workout gear.
00:07:05.560 So that's the legging, the crop tank, which I know is one of your favorite pieces in our
00:07:10.160 entire collection, and a skort.
00:07:12.700 So those are high performance, workout gear, real athletes, real performance.
00:07:17.580 So we sort of did a double drop thing.
00:07:20.180 I love this oversized tee.
00:07:22.620 It's a new silhouette for us.
00:07:24.060 I think it's young and cool.
00:07:26.720 And, you know, think Billie Eilish oversized tee with bike shorts kind of a vibe. 1.00
00:07:31.480 But it also is all about Title IX.
00:07:34.480 And 1972, when this landmark legislation launched, which, you know, I started my sport, gymnastics,
00:07:41.820 in 1974.
00:07:42.900 I mean, I was one of the first beneficiaries of Title IX.
00:07:46.220 And I'm going to fight like heck to make sure my daughter, who is only eight, has the opportunities
00:07:51.260 that Title IX was put in place to protect.
00:07:53.860 So I think the other piece of the collection, we worked closely together on it.
00:07:59.540 We wanted to reflect your style, your sensibility, your 12-time All-American status, which is
00:08:04.680 why you see red, white, and blue, and your signature on it.
00:08:08.740 But we also just want to make it cool.
00:08:11.520 Like we want this, we want it to be cool to stand up and say women's sports are for women. 0.63
00:08:17.060 Because you know what, Riley, you know this better than I do.
00:08:19.460 Most people agree with us, but they're too afraid to say it.
00:08:21.740 And so we just want to take back the culture. 0.98
00:08:24.200 And I think really cool product that we made together could be part of that.
00:08:28.100 No doubt.
00:08:29.340 And yeah, the oversized tea is like the cool, trendy thing.
00:08:34.920 I will say, especially being pregnant, too.
00:08:37.340 I love it.
00:08:38.660 And I think it's super impactful.
00:08:40.300 Look, you have the, on the back right there, you have the original 37 words that were written
00:08:47.460 as Title IX was meant to be implemented back in 1972.
00:08:52.200 And it shows you the progression, how far we have come as a country that, I mean, half
00:08:58.340 a century later, we've taken those originally, you know, those original 37 words, and it's
00:09:03.600 been totally hijacked.
00:09:05.200 Especially under, it started under the Obama administration, of course, continued under
00:09:09.080 the Biden administration to, it wasn't, you know, any more of these 37 words.
00:09:15.460 It was over 1,500 pages long, what they had done to Title IX.
00:09:20.620 So now to see a slow but steady return under the second now Trump administration is a really,
00:09:27.580 really cool way.
00:09:28.240 The shirt's a super awesome way to be able to show your support for women's sports, for
00:09:34.660 what they've been able to do for people like you and me.
00:09:37.860 So, uh, as I mentioned, I think the cool part of the 37 words, and the reason I wanted it
00:09:43.880 on the back of this T and you and I agreed, we both wanted it is, first of all, that's
00:09:48.680 so simple, 37 words, but there's a few words that are really important within those 37.
00:09:54.760 And that is on the basis of sex, not gender identity.
00:09:58.800 It's on the basis of sex. 0.59
00:10:01.480 No, none.
00:10:02.520 I'm not going to get the exact words right, but we shall not be denied opportunity in the
00:10:06.180 education system on the basis of sex.
00:10:08.300 And that's what's been usurped from us because of the language games that have been played 0.98
00:10:14.280 by the activists.
00:10:15.360 And that is why they have attempted to redefine the meaning of sex.
00:10:19.460 That is why they insist on using, um, language like trans women are women. 1.00
00:10:25.340 Um, but none of that is true.
00:10:27.180 And so this was so perfectly stated 53 years ago.
00:10:31.740 And I just want to get back to the truth.
00:10:34.580 I want to get back to reality and I want to just get back to protecting women's rights. 0.99
00:10:39.620 So, you know, though, on the basis of sex, that's really the most important part of those 0.86
00:10:44.980 37 words, in my opinion.
00:10:46.360 And the meaning of that has been stolen, hijacked, as you said, and we have to rest it back.
00:10:53.080 Well, you want to get back to truth.
00:10:55.180 I do too.
00:10:56.260 So do at least 77 million other Americans.
00:11:00.800 Uh, so very grateful for, for you, for the opportunity to collaborate in this way, again,
00:11:05.640 to be able to lend my name, uh, to such a worthy cause, uh, is beyond gratifying.
00:11:12.880 So thank you.
00:11:13.880 And I've been able to see some of the new pieces, the performance pieces that you mentioned,
00:11:18.360 uh, cannot wait for those to drop for everyone to be able to see those and wear those.
00:11:24.760 Uh, I have a couple other things I want to talk to you about in this episode, but can
00:11:28.160 you tell people where they can get this line?
00:11:32.060 Yes.
00:11:32.460 You go to xx-xyathletics.com.
00:11:36.460 It is featured right on the homepage.
00:11:38.120 Just look for the carousel with Riley's face, and you'll be able to buy any of the items
00:11:43.220 right now that we're wearing.
00:11:44.500 And very soon the performance, by the time you're listening to this, those items will
00:11:48.440 be there as well.
00:11:49.440 And I think you're going to love it.
00:11:50.760 And you can use my code RileyG20 for some percent off at checkout.
00:11:57.980 So, uh, fantastic stuff.
00:12:00.140 Go look it up.
00:12:00.840 xx-xyathletics.com.
00:12:03.120 The truth fits.com.
00:12:04.480 Uh, both of those will take you to the place that you need to go to, uh, again, order this
00:12:09.800 apparel, support women's sports.
00:12:11.460 And again, it's like kind of cool to say it now.
00:12:14.120 So don't miss this opportunity.
00:12:15.880 Jen, there was this video of you that went viral.
00:12:20.240 I think for all of the right reasons, just a few weeks ago, talking about HR, human resources.
00:12:26.740 We've got it here.
00:12:27.900 Let's play it really quick.
00:12:29.560 I want to be the first company that has no HR.
00:12:34.480 They produce nothing.
00:12:37.060 They monitor our words.
00:12:39.060 They tell us what we can and cannot say.
00:12:41.780 They inhibit creativity.
00:12:43.480 If it's just recruiting, fine, do that.
00:12:45.800 But do not get in my business and tell us how we have to talk about things, what we can
00:12:51.420 say, what words are acceptable and what words are not.
00:12:53.620 It's terrible for business.
00:12:56.220 I mean, how many millions of views did this have?
00:12:59.960 Well, on Instagram alone, it's at 10 million.
00:13:03.260 Wow.
00:13:03.400 I mean, I have not.
00:13:05.500 Yeah, that was nuts to me.
00:13:07.540 I mean, that's a lot.
00:13:09.600 That doesn't account.
00:13:10.660 That doesn't even count.
00:13:13.320 You know, there's been op-eds in the New York Post about it.
00:13:16.300 It's been on X.
00:13:17.260 But just Instagram alone is at 10 million.
00:13:19.460 And it is just a few weeks.
00:13:20.800 And I will tell you, Riley, it was like a throwaway comment at this conference.
00:13:25.020 That's not even what I was there to talk about.
00:13:26.720 I was there to talk about the way that brands can influence culture.
00:13:31.180 I was in a conversation with Chef Andrew Gruul, a chef out of Los Angeles, who really feels
00:13:37.860 that, you know, his food and the culture in his restaurant, that influences culture.
00:13:41.940 And, you know, what we were really talking about is how we've all ceded this territory to not
00:13:48.080 just the left, but the far left, you know, those tools of culture that influence the way we all
00:13:51.980 think.
00:13:52.400 And I want to take it back.
00:13:53.600 And brands can do that.
00:13:54.540 Fashion can do it. 1.00
00:13:55.340 Food can do it.
00:13:56.000 So that's what we were talking about.
00:13:57.940 I don't even remember why I made that statement.
00:14:01.000 I've been saying this for a while that I really don't have much love for HR.
00:14:06.060 Look, I've spent 35 years in corporate culture, so I have seen it evolve.
00:14:10.380 And as I referenced in my throwaway comment, when I started out in corporate America, HR was
00:14:16.800 really about recruiting benefits, you know, make sure you got your pay on the right day,
00:14:23.260 you know, and it's dramatically evolved over the years.
00:14:27.420 And I think in the last 10 years, they've become this sort of like policing function in
00:14:32.240 the organization.
00:14:33.080 And they force you to take endless trainings, which takes you away from the business, which
00:14:37.700 makes you terrified that you're going to say the wrong word and get fired or canceled
00:14:42.360 or reported on.
00:14:43.640 And it's just become this sort of very officious, I'm in charge of the way you behave function
00:14:52.000 under the guise of like, we're going to create an environment that's inclusive.
00:14:56.900 That's the but it has nothing to do with making great product, driving the business, financial
00:15:01.800 discipline, it doesn't have anything to do with that.
00:15:03.440 And it makes us all feel censored and scared to talk.
00:15:07.740 And that is not just bad for business, that's bad for America.
00:15:11.180 So look, I'm sure there are companies that don't have HR, that part was a little bit,
00:15:15.700 you know, sassy. 1.00
00:15:16.480 But I will tell you, I am not going to.
00:15:21.280 That's fantastic.
00:15:21.800 It obviously hit a nerve.
00:15:23.260 It hit a nerve with people.
00:15:24.940 Yeah, but it hit a nerve for all the right reasons.
00:15:27.240 Because again, you see how many people who support this idea, who support this notion,
00:15:32.600 and you can only imagine how many of those people are working for companies that do have
00:15:36.900 some sort of HR in place, of course, like most companies or businesses or organizations
00:15:40.940 do.
00:15:41.440 And they have probably been on the receiving end of what some of this policing looks like.
00:15:46.700 That's why so many people resonate with it, because they know it to be true, too.
00:15:50.100 They just maybe haven't found themselves in a position or maybe it's even the courage to
00:15:54.600 say it out loud.
00:15:55.660 But hearing you say what even you would, you know, call a disregard comment, something that
00:16:00.040 just felt kind of off the cuff, and you weren't even really thinking about it at the time,
00:16:03.960 it resonated with so many.
00:16:06.160 And I think that's, that's really powerful.
00:16:08.200 And it tends to be those comments.
00:16:09.820 Those are the ones that tend to do best in terms of virality, for some reason.
00:16:14.780 Well, they're the, they're the most authentic, probably, you know, it's not planned, you just
00:16:19.140 sort of said it.
00:16:19.740 I mean, it's something I've been saying for the last five years or so.
00:16:22.860 So certainly a topic that I have a lot of energy for, you know, what's really interesting,
00:16:28.800 Riley, is for all the naysayers, who were, you know, criticizing it, probably many of
00:16:34.280 them HR professionals, it was always, you're going to get sued, HR protects you from yourself.
00:16:41.640 Like that was the, the feedback.
00:16:46.400 Seriously, like I am an adult, I know how to conduct myself, I treat people respectfully,
00:16:52.340 I expect the people that work in my organization to do the same.
00:16:56.280 We don't need to be monitored.
00:16:57.680 We don't need some, you know, head girl, student body president walking around the halls telling 0.84
00:17:04.240 us what, what we can and cannot say.
00:17:07.640 I, the vision I have in my mind, I don't know, this might be too far back for you, but have
00:17:13.040 you ever seen the movie Election with Reese Witherspoon?
00:17:15.960 There's a character in it named Tracy Flick, and she's this very, like, in the front row,
00:17:21.200 raising her hand, you know, always has the answer to every question. 0.71
00:17:25.060 And she's very good at upholding the rules. 0.84
00:17:28.260 It's, that is what HR has become.
00:17:30.800 And that is not good for innovation, creativity, collaboration, any of it.
00:17:35.380 And I think you're right, people are tired of it, because they've been subjected to it.
00:17:38.840 And, you know, the last thing I will, I will add is there's been that dust up in the
00:17:44.120 last few days, which I don't want to kind of beat a dead horse about with the, you know,
00:17:47.800 the CEO and the HR lead, um, caught in the embrace.
00:17:52.640 Um, and I, I think for me, what was interesting about it is she was the head of HR and what
00:18:00.080 hit a nerve for me and for many people in the commentary is like, this is the woman policing
00:18:06.360 everybody's actions and defining what is moral and ethical behavior in the company while doing
00:18:12.360 math.
00:18:14.120 So it's the hypocrisy that I think just people are done with.
00:18:18.760 Yeah, it's a good point.
00:18:20.180 And, and, uh, it's not something I would have thought of, but I think again, you being in
00:18:25.420 that position that you've been previously with Levi's now having your own company, your
00:18:29.920 own business, uh, to run, uh, your own profits to turn, you do notice those things.
00:18:35.640 So yeah, that, that's an interesting point.
00:18:37.700 Uh, and I've always been of the mindset where if someone has to tell you to be kind, like
00:18:45.900 what a, as a grown adult, what a crazy, what a crazy world we live in where someone has to
00:18:52.720 tell you to be kind.
00:18:54.400 And of course they use words like inclusive or compassionate or empathetic, uh, similar
00:18:59.440 to how we were discussing with the word sex itself.
00:19:02.280 Uh, these words have also been totally hijacked to mean actually really the exact opposite of
00:19:07.820 as their true connotation, their true intention of these words.
00:19:12.200 But if you, as a grown adult have to tell another grown adult to be kind, uh, that, that should
00:19:18.500 be a major red flag.
00:19:21.580 I think we should be able to conduct ourselves better than that anyways.
00:19:26.000 And I think to be clear, the other thing that people take issue with is, you know, they're
00:19:29.520 called human resources.
00:19:30.820 They often call themselves chief people officers now, which I think is a ludicrous name.
00:19:35.840 What does that even mean?
00:19:37.280 Um, that's what the woman at Coldplay called herself chief people officer, but they are
00:19:42.180 not there to serve the employees.
00:19:43.700 They are there to serve the company.
00:19:45.520 Um, they pretend they are there to serve the employee, but they are not.
00:19:49.320 Um, and so I think it's, it's really misleading, you know, oftentimes if an employee were to
00:19:55.300 go with a complaint, for instance, about a senior employee, the HR team would lock into place
00:20:04.760 to protect that senior employee.
00:20:06.740 They would not take those, um, concerns seriously.
00:20:11.040 They are there to protect the officers of the company and the company's reputation.
00:20:14.920 And at the end of the day, there's other functions that do that.
00:20:17.260 Legal does that.
00:20:18.100 Corp.
00:20:18.280 Com does it.
00:20:18.740 We don't need HR doing it.
00:20:20.000 Just go back to recruiting.
00:20:20.940 So, yeah, it was, that one kind of blew me away though.
00:20:24.440 You're, you know, as, as far as people getting super excited about that state, that very simple
00:20:31.260 statement.
00:20:32.580 Well, I think you gave a lot of people and companies a bright idea, maybe something to advocate
00:20:38.060 for, uh, there was a Nike ad, which of course Nike, I mean, we could talk for, for hours,
00:20:44.440 uh, about the insidious nature of, of Nike, uh, not just in what they've promoted, what
00:20:51.200 they haven't promoted, uh, but how they engage in child slave labor.
00:20:55.340 Like, like there's a lot, uh, in terms of, of substance that we could talk about that
00:20:59.780 is fundamentally wrong with Nike and how they operate as a business, as an organization,
00:21:05.180 if you will.
00:21:06.640 Um, but they had an ad, uh, that went viral over the past week or so surrounding Scotty
00:21:13.460 Scheffler.
00:21:14.180 Uh, I think we have a picture of that ad here, uh, and it says, you've already won.
00:21:20.380 And I saw this, and of course, I mean, this represents to me a huge cultural shift.
00:21:27.240 Granted, I mean, if you compare this to what Nike was promoting in 2021, where, uh, whether
00:21:33.960 it's, it's obesity in 2023, they're promoting Dylan Mulvaney, a man, uh, wearing a sports
00:21:39.480 bra.
00:21:39.720 They had a paid partnership with him.
00:21:41.100 So I wanted to ask you, like, do you see this as a cultural shift or is this just Nike
00:21:48.940 hopping on the next bandwagon or the next thing that can make them money?
00:21:54.960 Two, number two.
00:21:56.540 Yeah.
00:21:57.180 Number two.
00:21:58.340 I think, um, look, Nike is a brand that I have respected, um, for their marketing capability
00:22:07.120 or how I think for, for many years and more of their product for many years.
00:22:10.980 I don't anymore.
00:22:12.900 Um, I had my own experience interviewing there in 2011.
00:22:16.020 I would say that was sort of the beginning of being turned off by this brand and this
00:22:20.380 company.
00:22:21.640 Um, there have been a series of very high profile instances of how poorly they treat women, both
00:22:27.720 employees, as well as their paid endorsers, as well as athletes that trained with them.
00:22:32.060 They actually had a training program, uh, called the Oregon Running Project.
00:22:36.120 And they abused a young woman, Mary Kane, to the point of suicidality.
00:22:41.640 And she went there as the best young runner in the world.
00:22:43.920 And she left a completely broken young person.
00:22:46.800 So, you know, the image of how they present themselves as a champion for women, but how
00:22:51.900 they actually treat women.
00:22:53.500 It's, there's such a disconnect there.
00:22:55.740 And I think it's reflective of the hypocrisy and the organization more broadly and all the
00:23:00.800 examples that you use.
00:23:01.920 And I would say this is, this is that, you know, just a year or two ago, um, they ran
00:23:06.300 an ad using a monologue by Willem Dafoe from Spider-Man movies.
00:23:10.460 And it was all about, you know, when by any means necessary, that could not be more at
00:23:16.100 odds with this.
00:23:17.740 Like, so I'm sorry, which one do you mean?
00:23:20.520 What, what do you stand for?
00:23:21.940 And what do you care about?
00:23:23.000 Or do you go like this and you feel the winds changing and you just move in that direction?
00:23:28.180 And at what point are you going to get on board with our message and pretend you let
00:23:31.900 it all along?
00:23:33.360 Um, just because that is the, uh, more advantageous message at that time.
00:23:38.600 This is not a principled organization in any way, shape or form.
00:23:42.240 I think their supply chain, which you alluded to, um, is the most egregious example of how,
00:23:49.040 um, unethical they are.
00:23:52.440 It has come before their board many, many times, uh, the question of moving, uh, factories
00:23:58.440 and production and supply chain out of China and the board, the board votes against moving
00:24:03.040 away from China every single time.
00:24:05.260 The problem with producing in China is you are not allowed to monitor the factories, which
00:24:10.700 means there is inevitably forced labor being used, um, in those factories.
00:24:17.220 Um, we produce nothing in China for that reason.
00:24:21.300 So I think they're just sort of the epitome of woke capitalism.
00:24:24.800 And when wokeness is not the thing and it's being a dad, a cool dad, you know, like offer
00:24:31.640 guy to know do that.
00:24:33.660 It's like, they just have no principles.
00:24:35.880 If they did at one point, I don't remember.
00:24:38.620 Um, so I'm not buying it, but I will tell you they're brilliant marketers.
00:24:43.480 I mean, it's a beautiful image.
00:24:46.360 The line is perfect.
00:24:48.680 They pull your heartstrings, you know, they really are quite, I give them full credit.
00:24:53.440 They're really, really good at that.
00:24:55.340 And again, not to kind of bring it back to, to my brand, but I trained with the best.
00:25:00.720 I, you know, we were really good at this at Levi's as well.
00:25:04.180 And I want to bring that to this category, but in a truthful way, you know, and I want
00:25:10.180 to bring it to a brand that isn't necessarily of the far left.
00:25:13.220 There's a lot of brands that are not a lot.
00:25:15.300 There's brands developing in this kind of freedom economy, you know, um, some call it
00:25:20.460 the MAGA economy.
00:25:21.600 I wouldn't necessarily call it that because I don't think it's all, uh, of that ilk, but
00:25:26.740 a lot of times the content isn't as emotional and uplifting.
00:25:31.100 And I want to bring that world-class content to our side of the mess so we can convince people
00:25:37.500 like they do.
00:25:38.500 Well, you have a lot of the, the ads or commercials or campaigns that you guys have, have ran have
00:25:44.620 been really, really, really impactful.
00:25:46.720 Again, garnering millions and millions of views across socials.
00:25:51.340 Uh, and I, I totally agree with you.
00:25:53.400 I think Nike will just do the popular thing again, ultimately the thing that makes them
00:25:59.140 money, uh, that that's what this is about.
00:26:01.860 That's what runs any business naturally as, as I think it has to, it has to go that way.
00:26:07.140 Again, if you want to turn profit, um, but in total contrast to, again, how you guys started
00:26:15.600 as a business, it wasn't cool back then, uh, to wear on your chest.
00:26:20.440 What, what I'm wearing right now, a big shirt that says save women's sports with two X's
00:26:25.440 on it, obviously denoting the female chromosomes. 0.91
00:26:28.560 Like that wasn't cool.
00:26:29.540 Yeah, it is now.
00:26:30.580 And I think that's more so what represents the cultural shift again, Nike's just doing
00:26:34.520 what's popular.
00:26:35.220 It's cool to me that Scotty Scheffler is popular.
00:26:39.120 He's popular for being an awesome dad.
00:26:40.800 He's popular for loving his wife.
00:26:42.400 He's popular for declaring his faith in the Lord.
00:26:45.120 That's what is, is the cultural shift is Scotty Scheffler and the people now that have
00:26:50.960 become Scotty Scheffler stands.
00:26:52.720 One of those people being myself, I don't find much entertaining about golf to be totally
00:26:57.700 honest with you, but I love Scotty Scheffler.
00:27:01.000 Um, so that represents the cultural shift to me.
00:27:03.960 Nike doing as Nike does is to be expected.
00:27:06.640 Like it is of no surprise to me.
00:27:09.640 Yeah.
00:27:10.020 Yeah.
00:27:10.360 They have big research department.
00:27:11.960 They know the winds are moving.
00:27:13.440 They know the tide is turning.
00:27:15.580 And so they're leaning into, you know, family values.
00:27:18.700 And that ad I referred to didn't work.
00:27:21.240 That idea that you should win by any means necessary, which is sort of their ethos in the
00:27:25.300 company.
00:27:26.000 Right.
00:27:26.560 And you're right.
00:27:27.240 Every business has to make money.
00:27:28.520 I, I say it all the time.
00:27:29.860 I'm in this, we're not a nonprofit.
00:27:31.480 We're here to grow revenue, to grow profit and compete with the, the big boys.
00:27:37.120 And I can be a better use to the movement.
00:27:40.140 If we're able to do that, I can make more contributions to organizations like icons women.
00:27:45.820 If we are making money and growing and profitable, I don't ever have to be a hypocrite though.
00:27:51.620 That's the choice they make, right?
00:27:53.960 Making money.
00:27:54.900 That's what being in businesses.
00:27:56.540 That's fine. 0.98
00:27:57.160 I got no beef with that, but you don't have to be a hypocrite. 0.98
00:28:00.580 You don't have to pretend to support women and make money off of pretending to support 0.98
00:28:04.840 women and then treat them with total disregard. 1.00
00:28:07.900 You could actually stand up for women or don't make that your marketing message.
00:28:11.820 You know, just make it about the shoes that that's the part I take issue with is the hypocrisy.
00:28:19.820 Just two short videos for you.
00:28:22.540 It's Simone Biles, her SB speech.
00:28:25.300 Look, I have, I've, I've talked enough about Simone Biles, the controversy, her,
00:28:31.720 the stance that she initially took, the apology that she issued that I, I mean, pretty graciously
00:28:37.380 accepted, you know, of course her personal attacks, whatever.
00:28:40.960 No big deal.
00:28:42.080 I don't take any personal offense to that, you know, whatever.
00:28:46.100 But her SB speech, which again, she won two awards.
00:28:50.660 One of those awards for being, you know, best female athlete, which of course is the most, 0.78
00:28:55.540 I would say this is one of the most prestigious awards to win for, for an athlete to win for
00:29:02.700 a female athlete in the case of the women's category.
00:29:05.180 So, uh, look, this is not to, to say that she has not had an illustrious career.
00:29:11.240 She's not deserving of that.
00:29:12.380 Of course, her accolades, they speak for themselves, but I want to play this one clip first.
00:29:16.800 It's a very brief clip.
00:29:18.940 I want to get your thoughts on this.
00:29:20.580 If you think she's taking a quick jab at the recent controversy or if she actually recognizes
00:29:25.820 the differences between men and women, let's watch it. 0.92
00:29:32.880 Well, that was very unexpected, especially in a category of all men.
00:29:38.660 So thank you guys.
00:29:40.180 This award was for championship, uh, or, or championship performance, best championship
00:29:48.900 performance, I think is what it was.
00:29:50.640 Uh, so we're all the other nominees, men.
00:29:53.380 That's right.
00:29:54.320 And she was the lone woman and she was, went on to win this award.
00:29:58.920 She gets up there, obviously makes the comment that she made. 0.62
00:30:01.920 What an honor to win this, you know, what a surprise it is to win this in a category full
00:30:05.760 of men.
00:30:06.920 And so, so what was this again?
00:30:08.760 Was this a good question, a jab at the recent controversy that that's, I think initially
00:30:14.040 where my mind went, or maybe this was authentic and genuine.
00:30:18.700 And she recognizes the, the very real biological, physical, anatomical differences between men
00:30:27.280 and women. 0.98
00:30:30.420 Gosh, I hadn't seen the clip.
00:30:31.840 I hadn't watched any of the, uh, of the SBs or any of it, um,
00:30:36.920 I, I'm not sure I would read too much into it.
00:30:42.200 I think it might be like run of the mill, you go girl feminism. 1.00
00:30:45.540 Like I won in a category that was populated by all men.
00:30:49.700 That's, that's how I took it too, which again, I think plays well into the second clip that
00:30:54.940 I'm going to show you on the back half of her speech.
00:30:57.660 Let's play that really quick for all the young, aspiring athletes, coaches, trainers, doctors,
00:31:03.900 mental health professionals, or whatever path you may choose in life.
00:31:07.780 I encourage you to follow your heart, pursue your dreams and believe in yourself every step
00:31:12.720 of the way as anything is possible.
00:31:14.800 I believe in the power of sport, the power of us, and of course, the power of she. 0.98
00:31:20.400 Thank you.
00:31:22.980 And of course, the power of she, unless those she's want to compete against only other she's, 0.80
00:31:30.640 right?
00:31:30.960 And that's the tagline for Athleta. 0.99
00:31:33.140 So I think it's kind of corny to get a commercial tagline into a speech.
00:31:37.620 Okay.
00:31:38.720 I haven't watched any of this before.
00:31:40.180 So you're putting me on the spot.
00:31:41.360 I think it read as very inauthentic.
00:31:45.120 I don't think that was her voice.
00:31:46.500 I think, you know, for many years, we did see Simone using her own voice.
00:31:50.360 And now I feel like she's scripted and PR managed to death and we've lost any authenticity.
00:31:56.540 That felt totally read.
00:31:58.540 It felt totally inauthentic.
00:32:00.420 It felt totally cliche.
00:32:01.880 There was no original thought in there, which isn't to say I don't think she has original
00:32:06.920 thoughts.
00:32:07.320 I think she probably does.
00:32:08.780 Like, give us the real Simone.
00:32:11.640 But as happens oftentimes with people as their star rises and they get very, very famous and
00:32:17.200 they get very overly managed, they can lose touch with themselves and what they think.
00:32:24.260 And I don't know.
00:32:25.520 That just felt like a bunch of nothing to me.
00:32:28.440 Yeah, that's kind of how I read it, too.
00:32:31.880 Again, not to bring up any of the qualms on social media that she went through.
00:32:41.380 I went through the back and forth that we had.
00:32:43.420 But it read similar to the apology that she issued, which was very, again, that I accepted,
00:32:49.740 of course, felt very scripted, half-hearted, very chat GPT-esque.
00:32:56.260 And this was that for me, too.
00:32:57.880 But I think the irony in saying you believe in the power of she, again, all while coming
00:33:03.100 out very venomously against women for defending other women.
00:33:08.480 Agreed.
00:33:09.040 Very inauthentic.
00:33:10.120 Like, yeah.
00:33:11.420 And look, I don't know, Simone.
00:33:14.520 I have always, like you, been a strong defender.
00:33:19.040 I'm a fan of gymnastics as a former gymnast.
00:33:22.360 What she has achieved in that sport, I think non-gymnasts, even though they appreciate what 1.00
00:33:28.460 she's done, I don't think unless you have done the sport and understand the sport, understand
00:33:32.780 how much better she is than every single other person in the world.
00:33:36.820 Like, bar none.
00:33:38.120 Yeah.
00:33:38.320 Like, how many years it is going to take for anyone to catch up to doing what she has done,
00:33:44.000 how she broke barriers just from an age perspective.
00:33:48.100 You know, she took years, two years off and came back to win the Olympics. 0.99
00:33:53.080 Gymnastics, when I was doing it, you were thought to be done at 17.
00:33:56.100 I was 17 and everybody called me mom on the national team at 17 because I was old.
00:34:01.200 So, you know, she's broadened the aperture.
00:34:04.380 She's opened the window.
00:34:05.360 That's made the sport safer because you're not then trying to jam it all into four years
00:34:09.580 and you're not training on injuries in the same way.
00:34:11.820 So her contributions are legendary.
00:34:14.540 I think her contributions to putting Larry Nassar away, I don't want to be too mean about
00:34:22.220 this, but those contributions were nil because she didn't actually come forward until after
00:34:27.300 he was sentenced.
00:34:28.620 And that's fine.
00:34:29.340 I understand.
00:34:30.040 And it can take a very long time to reconcile what happened when you've been abused.
00:34:36.320 Look, I didn't write my book until 20 years after I left the sport, which exposed abuse
00:34:40.400 in the sport.
00:34:41.100 But that part, she does not get credit for.
00:34:43.860 She gets credit for a ton in gymnastics and I respect her as an athlete.
00:34:47.060 And I think this is just unfortunate.
00:34:49.000 And she needs to throw the shackles of her handlers off and, you know, stop worrying about 1.00
00:34:55.380 what everybody thinks of her.
00:34:56.540 She has enough money. 1.00
00:34:57.460 Just say what you think and stand up for women and girls.
00:35:00.040 Um, amen.
00:35:02.380 Retweet to that.
00:35:04.480 Um, I totally, I totally agree.
00:35:07.040 Some people think that, you know, maybe it is the response that Simone Biles received following
00:35:12.600 that interaction that we had, or maybe Nike's ad, or maybe the fact that President Trump
00:35:17.280 is back in the Oval Office that, that we don't really need companies like XXXY Athletics anymore.
00:35:24.080 Because again, the culture is shifting.
00:35:26.540 And it is kind of cool to say that men can't become women. 0.76
00:35:29.740 Do you think that this is true?
00:35:33.140 That we don't need companies like, like yours anymore?
00:35:37.200 Well, I mean, I guess a couple of things.
00:35:41.580 One, we empower female athletes. 0.98
00:35:43.660 That's our mission.
00:35:44.560 We are here to champion female athletes. 0.72
00:35:46.280 So even if this issue of males and women's sports gets solved, we'll be right here platforming
00:35:51.840 and championing female athletes and doing it in an honest and non-hypocritical way.
00:35:57.040 Um, because Nike certainly isn't, and Fletta certainly isn't, um, Lulu. 1.00
00:36:02.720 Well, you know, none of the brands that claim to champion women really, really are.
00:36:06.480 And there's a lot of other issues.
00:36:07.900 And you know, you know me well, Riley, I've been standing up for female athletes to train
00:36:12.380 free from abuse for 20 years.
00:36:13.820 That is still an issue.
00:36:15.380 We're going to be talking more about that.
00:36:16.860 So, you know, I think there is a need for a brand that is not hypocritical and that really
00:36:21.160 champions female athletes.
00:36:22.860 I also think despite the progress made, we should not be complacent.
00:36:27.080 And I think we still have a ton of work to do.
00:36:30.780 Um, you look Gavin Newsom, just a couple months after saying it's not fair for boys to compete
00:36:35.640 in girls sports, sued the federal government to allow boys to compete in girls sports in
00:36:39.680 California.
00:36:40.080 Like the activists do have a stranglehold in basically half the States.
00:36:45.520 I mean, even still, even still.
00:36:48.940 And I think this, you know, these toxic ideas are deeply embedded in the culture.
00:36:53.300 And I think if you think about how long it took for them to really take hold and be embedded,
00:36:59.560 it wasn't overnight.
00:37:00.500 It started 15 years ago.
00:37:03.080 Um, it's going to take time to unwind it and there can be laws on the book.
00:37:07.800 There can be legislation, but if the culture doesn't change, it's going to continue happening.
00:37:12.420 There is a law on the books to protect female athletes and male athletes from abuse.
00:37:18.520 And yet safe sport is four to five years behind on abuse cases.
00:37:23.480 So the law doesn't change the culture, unfortunately.
00:37:26.740 And so I think, um, I think we are going to need to still be out here speaking up and bringing
00:37:33.180 those 80% of Americans along.
00:37:35.460 Most of whom are still some.
00:37:36.480 Totally.
00:37:38.060 And even those agencies like safe sport, again, who this was created to ensure the protection
00:37:45.240 of athletes, both male and female athletes to, to the point that you made, uh, this again
00:37:51.260 is, has become hijacked, uh, to allow for the very things that at one point they were
00:37:56.740 supposed to be preventing, supposed to be protecting their athletes from.
00:38:01.000 Um, so many, many, many failures institutionally across the board.
00:38:05.340 So I totally agree.
00:38:07.120 We need companies like yours.
00:38:09.180 Uh, we need more people wearing the product, uh, willing to do it again, very proudly, which
00:38:15.960 I do.
00:38:16.660 I know you do.
00:38:17.900 And for that, of course, uh, and I say, of course, because I think it's to be expected.
00:38:22.240 You, you may, I mean, you, you certainly will, uh, get faces or, uh, receive backlash on social
00:38:30.540 media, whatever it is.
00:38:31.620 Uh, no one talks about the, the winks of support or the whispers of, you know, I love that shirt,
00:38:38.720 uh, which those whispers are, they're getting louder every single day.
00:38:43.020 And I think that's a large part to thank people, um, and companies like yours.
00:38:47.660 So thank you for making it cool again to say that women are women. 0.99
00:38:53.600 Yeah. 0.99
00:38:53.840 Such a dumb thing to say. 0.98
00:38:55.280 I think it's, you're, you're right. 0.98
00:38:56.880 The whispers are getting louder and they're more overt thumbs up.
00:38:59.740 And my husband wears the product more than I do.
00:39:01.960 We were just at a cycle time, um, in Oklahoma city.
00:39:05.060 And while you would expect most people in Oklahoma city to agree, and they do, there were people
00:39:09.380 from all over the country and the number of people that came up to him and literally gave
00:39:13.660 a thumbs up, um, I was just recently in Nashville.
00:39:17.660 And as I was leaving, I was in security.
00:39:20.220 Um, I can't remember what shirt I was wearing, some shirt of ours.
00:39:24.340 And there was this woman glaring at me in the line, a younger woman. 1.00
00:39:28.620 And I was like, Oh gosh, I'm going to get the what for.
00:39:30.980 And at the end she pulled me over and she hugged me to say, I love your shirt.
00:39:35.120 Where do I get one?
00:39:36.120 So yes, you'll get some side eye and yes, you'll get some made comments, but you'll also
00:39:41.640 provide the permission structure for somebody else to stand up and say what they already
00:39:46.760 believe.
00:39:47.920 Worth it.
00:39:49.360 Again, everyone can go check out xxxyathletics.com or the truth fits.com.
00:39:55.940 Uh, you can check out our new collab that we did together.
00:40:01.020 The be bold collection.
00:40:02.960 Uh, Jen is wearing the title nine shirt. 1.00
00:40:05.000 I am wearing the save women's sports hoodie.
00:40:07.760 Uh, there's this awesome, super retro seventies esque, uh, velour tracksuit.
00:40:14.280 It comes, it has shorts and a zip up.
00:40:17.140 Uh, you can check all that out.
00:40:18.560 New pieces to launch.
00:40:19.860 Uh, if they're not out now, they will be very, very soon as, uh, when this episode is
00:40:24.900 released.
00:40:25.880 Uh, what else is on horizon for the brand?
00:40:28.280 Anything else that people can look forward to outside of this collection?
00:40:31.560 Well, I think, you know, we're going to, we've got a lot of new, uh, product dropping for
00:40:36.620 fall.
00:40:36.980 So definitely check out the site.
00:40:38.480 Our bestselling hoodies are sold out in days last time.
00:40:42.660 So we made a lot more this time.
00:40:44.400 Uh, you have some more fun stuff coming, which I'm not going to totally, um, reveal here,
00:40:50.080 but I think that you and I both share a, uh, a passion for mentorship and we both understand
00:40:58.220 how the transition from being a competitive athlete to being like a regular person can
00:41:03.740 be tough and challenging.
00:41:05.260 And so look for more to come on, on those subjects from, from us and the brand and from you.
00:41:11.380 Uh, I'm super excited about that because I, I mean, for me, you're, you're young.
00:41:16.720 So I would have considered myself still, I hate to use the word transitioning, um, making
00:41:22.160 the move from athlete to regular person.
00:41:25.180 It was a very hard, um, leap for me.
00:41:29.960 I, you know, you go from training.
00:41:32.040 I mean, I was training eight hours a day.
00:41:33.980 I did not know who I was without the sport.
00:41:36.580 I didn't really, and I didn't, you know, what I found is I didn't really know how to make
00:41:41.380 decisions for myself even.
00:41:43.640 It's like your whole day was laid out for you.
00:41:45.620 Your goals were laid out for you.
00:41:47.320 Like waking up.
00:41:48.420 You have a nutritionist.
00:41:49.520 You have people who help you in school and tutors and, and every resource you could possibly
00:41:54.400 need, which I certainly took for granted at the time, but you're right.
00:41:57.640 That ends.
00:41:58.420 And then what?
00:41:59.580 And then you're like, I have to, I mean, pick my, I have to get a job.
00:42:04.460 Like, what do I want to do?
00:42:05.540 I have no idea.
00:42:06.260 I didn't have a nutritionist.
00:42:07.240 I just had coaches telling me not to eat anything.
00:42:09.420 So I just choose what to eat. 0.80
00:42:11.380 I mean, I just literally, I know this sounds so dumb, but like figuring out what to eat
00:42:15.840 and what role I wanted fitness to play in my life and what kind of job I wanted when I
00:42:20.600 sort of spent all my energy, um, to become a gymnastic champion.
00:42:27.220 And then I had to figure out who I was outside of that.
00:42:29.500 It was a very difficult time.
00:42:30.660 So, um, like I said, we're here to uplift female athletes and support them.
00:42:35.380 So you and I are working on a program that's going to help with that move from being an athlete
00:42:39.740 to a regular person.
00:42:40.620 That's something I'm really excited.
00:42:42.440 Heck yeah.
00:42:43.220 Well, we appreciate you, Jen.
00:42:44.640 So thank you for everything.
00:42:45.900 Again, everyone can go to XXXYathletics.com.
00:42:48.880 Use my code game or Riley G20.
00:42:51.980 That's what it is.
00:42:52.580 Riley G20 4% off at checkout.
00:42:56.040 So thank you, Jen.
00:42:56.940 See you soon.
00:43:00.180 Thank you guys for tuning in to the Gains for Girls podcast.
00:43:03.680 Uh, make sure you go back and watch last week's episode where we talked about all things Alcatraz.
00:43:09.020 Uh, stay tuned for next week's episode.
00:43:11.940 Uh, be sure to follow us at youtube.com slash outkick.
00:43:14.980 That's where you can find all things Gains for Girls. 1.00
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00:43:19.860 Never, ever miss an episode.
00:43:21.460 You can share these episodes far and wide.
00:43:23.280 And I want you to go to XXXYathletics.com.
00:43:27.000 Uh, you can check out my new collection, my new line that was in collaboration with the brand,
00:43:32.420 uh, called the Be Bold Collection.
00:43:35.420 I'm wearing the sweatshirt.
00:43:36.760 Jen was wearing the Title IX oversized tee today. 1.00
00:43:39.840 Uh, more apparel to come.
00:43:41.660 So check it out again, XXXYathletics.com.
00:43:45.260 And visit Cozy Earth for the best sheets, the best loungewear, the best pajamas you will ever
00:43:49.820 put on your body, your skin will ever touch.
00:43:52.820 CozyEarth.com.
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00:43:56.140 We will see you guys again next week.