Gaines for Girls with Riley Gaines - Frida Baby’s VILE Ads Exposed ｜ The Riley Gaines Show

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00:00:21.300 I would say it's universally understood

00:00:23.300 that sexual jokes involving children

00:00:25.480 is a line that you don't cross,

00:00:27.100 but Frida Baby did not get the memo. 1.00

00:00:30.140 They crossed the line.

00:00:31.520 I use their products,

00:00:32.900 specifically their Freedom Mom products for postpartum care,

00:00:36.060 but they will never get another dime from me.

00:00:38.920 We've got Frida Baby and more today on the Riley Gaines Show. 1.00

00:00:41.960 Thank you guys for joining.

00:00:43.060 I'm the host, Riley Gaines.

00:00:44.580 But before we talk about that,

00:00:46.040 before we talk about American sellouts,

00:00:48.380 and before we talk about what the heck is wrong with Canada,

00:00:51.100 I want to tell you guys about today's sponsor.

00:00:53.340 It is Cozy Earth.

00:00:54.220 Now, I have Cozy Earth sheets on my bed.

00:00:56.640 I sleep in Cozy Earth pajamas.

00:00:57.940 Actually, Margo, our four-and-a-half-month-old baby girl,

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00:01:04.240 I have two of their classic cuddle blankets.

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00:03:44.840 Now, before we dive into this controversy surrounding Frida Baby,

00:03:49.180 I want to be very clear.

00:03:50.240 Like I said, I have used their products.

00:03:52.240 Call me oblivious, call me naive, call me unattentive.

00:03:55.020 I don't know.

00:03:55.460 But I never noticed the sexual innuendos on their products.

00:04:00.240 Products marketed to parents for babies.

00:04:03.420 I mean, their products, at least from my perspective,

00:04:06.620 were genuinely very helpful for moms and for babies.

00:04:10.820 I had like the whole postpartum recovery kit.

00:04:13.600 They had like these postpartum boxers or like underwear, I guess.

00:04:18.000 I had the peri bottle and this like perennial healing foam.

00:04:22.740 Actually, I think I even delivered in the Frida Mom delivery and nursing gown.

00:04:28.300 But over the past week or so, I and the rest of America, it seems,

00:04:32.720 has become aware of how Frida Baby has been marketing their products in store and online.

00:04:38.220 Like I said, I had no idea of this.

00:04:40.220 But I will say most of the Frida Baby and Frida Mom products that I have were given to me at my baby shower,

00:04:45.740 meaning I never really like inspected the products or the packaging in a store myself.

00:04:51.320 But nonetheless, I'm appalled that I did not notice this sooner.

00:04:54.500 I'm going to show you guys a series of photos of their packaging and marketing tactics online that caught my attention.

00:05:02.900 If you're watching on YouTube, then you can see the photo on screen.

00:05:08.140 This was the first of many hyper-sexualized Frida Baby ads that I saw. 0.92

00:05:13.640 This was posted from the Frida Baby official account.

00:05:17.000 There's a graphic here of a thermometer, a rectal thermometer, and a baby with the baby's legs in the air,

00:05:24.860 kind of like in like the happy baby position.

00:05:27.680 And the caption of this photo says,

00:05:29.740 This is the closest your husband's ever going to get to a threesome. 1.00

00:05:33.800 Meet the new 3-in-1 true temperature thermometer, blah, blah, blah.

00:05:36.780 So, for clarity, they're advertising their new 3-in-1 baby thermometer with a sex joke about dads and husbands.

00:05:47.980 But it didn't take the internet long to realize that Frida Baby has really been doing this,

00:05:53.500 sexualizing babies and moms and dads, for years.

00:05:57.900 The ad that I just showed you is only an escalation of the norm.

00:06:03.300 Really, the sexualization of children was their underlying shtick since the company's inception.

00:06:09.500 Or, I guess, really not that underlying.

00:06:11.860 It was in our faces the entire time.

00:06:14.900 Let's go through some of the most diabolical, starting with the more mild ones,

00:06:20.300 if you can even really call it that, and then increasingly getting more perverse.

00:06:24.560 Here's the packaging for that 3-in-1 thermometer.

00:06:27.520 On the side here, it says, How about a quickie?

00:06:30.420 Here's the packaging of one of their humidifiers.

00:06:32.640 It says, I get turned on easily.

00:06:35.260 Here's a post they made on their ex-account.

00:06:37.680 It says, You know you're a good mom when you sacrifice your vibrator batteries for your kids' toys. 1.00

00:06:44.600 I don't even feel comfortable saying this out loud, and I'm a fully grown adult woman.

00:06:49.080 This one says, which I don't know what their obsession is with threesomes,

00:06:53.460 but another photo posted on their Instagram saying,

00:06:56.120 Threesome, it's a noun.

00:06:57.540 When your toddler invades the bed and takes up 70% of the available space.

00:07:01.540 It only gets worse, believe it or not.

00:07:05.100 Here's a picture posted on their Instagram advertising the windy, which I guess is like a degasser that is inserted into a baby rectally.

00:07:14.640 It's got a picture of a child's dirty diaper.

00:07:18.260 And the caption says, Top windy pro tips to tap that gas with the G in parentheses.

00:07:26.100 Obviously insinuating to tap that A-double-S.

00:07:30.980 I don't curse.

00:07:32.620 I certainly won't curse online.

00:07:35.480 It says, Massage it real good.

00:07:37.520 Lube that ish up.

00:07:38.940 Wear a poncho and thank us later.

00:07:40.720 Slide into our DMs with success photos.

00:07:43.400 Blur not necessary. 1.00

00:07:45.860 Excuse me. 0.99

00:07:47.540 Asking for uncensored success photos after sticking one of their products up a baby's butt is insane behavior. 0.97

00:07:57.480 And then to follow it with blur not necessary. 0.97

00:08:00.140 I found this next one that I'm about to read to be the most obscene and vulgar and quite frankly criminal of all of their different ads.

00:08:11.240 They posted this picture to their Instagram.

00:08:14.020 It's a congested baby with mucus on the baby's face.

00:08:17.580 Now, I have the baby's face blurred out because I would never exploit a child like Frida Baby has done. 0.70

00:08:26.060 If you're watching on YouTube.com, you can see how the mucus or like the snot or the booger, whatever it is, has been excreted from the baby's nose and somehow got on the baby's forehead.

00:08:36.640 The caption that Frida Baby put on this photo of a newborn with mucus on his face says, what happens when you pull out too early?

00:08:47.340 So many questions.

00:08:48.580 Number one, what parent signs their child up for this?

00:08:51.540 You have to hope that maybe they didn't know.

00:08:54.060 I don't know.

00:08:55.080 But secondly, again, how in the world has this gone unnoticed for so long?

00:08:59.860 Back in 2021, Frida Baby posted this on their Instagram saying, hey, moms, what's nightstand top drawer worthy, battery operated, and comes in clutch when things are hot and steamy?

00:09:09.100 Guess our new baby product below.

00:09:11.820 I just want to say marketing like this, it doesn't happen by accident.

00:09:17.140 Like you have an entire marketing team.

00:09:18.720 You have strategists.

00:09:19.460 Of course, you have the CEO.

00:09:20.920 These things are brainstormed.

00:09:22.280 They are approved.

00:09:23.380 They're mocked up.

00:09:24.180 They're signed off on.

00:09:25.460 The first ad I saw, the three-in-one thermometer, where they made reference to the threesome, I thought truthfully like that was maybe just some sort of rogue intern posting this.

00:09:37.440 And boy, was I wrong.

00:09:40.100 This has been a brand decision that they have historically relied on since the inception of the company.

00:09:46.680 It's what they've prided themselves on being.

00:09:49.400 And I think the scary part is they have been successful using this brand model.

00:09:55.460 Now, their Meet the Marketing team that was on their website has since been deleted, but web archives exist.

00:10:04.220 So let's meet the marketing team.

00:10:06.080 I was so curious when I saw these posts, like who in the world are the brains behind such a hyper-sexualized, vulgar marketing strategy?

00:10:15.720 And I really wasn't too shocked to see that much of their team consisted of men.

00:10:21.500 This is Brian Bird, the director of packaging.

00:10:24.180 His bio on the Meet the Team website says, the hardest thing about being a parent are the kids.

00:10:29.600 So that's not sexual, of course, but it's just really bizarre to see someone who leads a company promoting and selling baby products to speak poorly of having babies.

00:10:42.500 This is the VP of marketing strategy, another man.

00:10:47.920 The package design production manager, another man.

00:10:50.780 Another thing I found to be super odd is a lot of them in their bios mention that they don't even have children.

00:10:58.400 This guy here says, I don't have kids, but I've stepped on enough Legos in life to understand.

00:11:03.920 Parenting is so much more than stepping on Legos.

00:11:06.160 This guy says, I love being an uncle to my many nieces and nephews.

00:11:09.200 This woman's graphic picture is a photo of her and her dog.

00:11:13.500 And the bio says, it's just a dog.

00:11:15.640 First of all, that's my child.

00:11:18.020 Another woman here, she says, no kids yet, just oldest daughter energy.

00:11:21.820 Another one that says, technically, I'm a parent.

00:11:23.940 He just has four legs, a tail, and zero respect for personal space.

00:11:27.840 This is their CEO.

00:11:29.580 Her bio says, I'm just a girl stuck sleeping under a baby with a full bladder and a dying phone.

00:11:34.220 Three-fourths of these people don't have children.

00:11:39.260 Several consider dogs their child.

00:11:41.200 And the ones that do have kids talk about parenthood as if it's the worst thing ever, including the CEO.

00:11:47.340 So it's really not surprising that these nasty ads were greenlit.

00:11:53.460 Now, some of you, you may be thinking, you know, what's the big deal?

00:11:56.920 Babies can't really read.

00:11:58.140 These products are marketed to the parents.

00:11:59.780 This is not about whether an infant can read the caption or not.

00:12:04.840 It's about the choice to put these sexual innuendos on real images of real babies.

00:12:13.600 I'm not a prude who can't handle adult humor, but there's a time and place for it.

00:12:20.160 And baby products is neither of those things.

00:12:23.320 Neither the time, neither the place.

00:12:25.260 And don't even come at me with, you know, well, it's harmless because, no, it's not.

00:12:31.600 It's not harmless.

00:12:32.740 I believe it's intended to desensitize people.

00:12:36.460 Now, they have gone through and deleted a lot of these posts.

00:12:40.540 And Frida Baby has actually released a statement.

00:12:43.240 I'm not calling it an apology strategically because it's not an apology.

00:12:47.580 Actually, they doubled down on their marketing strategy.

00:12:50.100 They say, from the very beginning, Frida has used humor to talk about the real raw and messy parts of parenting that often go unspoken.

00:12:58.800 I just have to stop right here, like one sentence in and I'm stopping.

00:13:02.520 Sexualizing children is not humor, at least to any decent human being.

00:13:06.360 Let's continue on.

00:13:08.060 Frida Baby says, we do this because parenting can be isolating and overwhelming.

00:13:11.240 And sometimes a moment of levity is what makes a hard experience feel human, shared and survivable.

00:13:16.180 Our products are designed for babies, but our voice has always been written for the adults caring for them.

00:13:21.160 Our intention has consistently been to make awkward and difficult experiences feel lighter and more honest and less isolating for parents.

00:13:27.300 That said, humor is personal.

00:13:29.140 What's funny to one parent can feel like too much to another.

00:13:32.500 Do you notice what they're doing that?

00:13:34.240 They're like attempting to gaslight you into feeling as if their style of humor was just too much for you.

00:13:39.760 You really just couldn't take it.

00:13:41.780 They continue on.

00:13:42.680 And we're never trying to offend, push boundaries for shock value or make anyone uncomfortable.

00:13:47.040 Importantly, our tone is never separate from our product.

00:13:49.740 The humor we use is always grounded in a specific feature, benefit or innovation, a reflection of the real problem we are solving for families.

00:13:56.500 Frida was built to support families through some of the most vulnerable and transformative chapters of their lives.

00:14:01.000 We stand firmly behind that mission.

00:14:03.360 We will continue to show up with honesty, empathy and courage.

00:14:05.640 With each decision we make, we will continue to evaluate how we express our voice so that our commitment to families is unmistakable and our tone always meets the moment.

00:14:14.540 Yeah, so not an apology at all, which I'm glad, right?

00:14:19.260 Like I would rather them not apologize if they aren't truthfully remorseful than to apologize just because they feel like that's what their customers or their target audience wants.

00:14:30.120 But they have revealed themselves at this point.

00:14:35.880 I will say I have been encouraged to see the unity that we've seen online in the days following a lot of this being exposed from both sides of the political aisle.

00:14:46.280 You guys know, I certainly know, there are very few things that seem to unite us nowadays, but this actually appeared to be one of them.

00:14:56.400 So, moms-to-be out there. 0.99

00:15:00.420 When you're creating your registry, I would highly encourage you to not put any Frida baby or Frida mom products on there.

00:15:08.720 There are tons of other alternatives that exist that don't want to sexualize you and your newborn child. 0.55

00:15:16.280 In talking about this, maybe I'll just create an alternative.

00:15:22.060 Maybe that's a good idea.

00:15:23.280 But regardless, money talks.

00:15:24.840 So, there's real power in where we choose to spend our dollars.

00:15:29.720 We get often caught up in this conversation of people feel like they only have a chance to make, you know, consequential impact once every four years when they go to the ballot box to vote for the president.

00:15:40.260 That's not the case at all.

00:15:41.420 You have the opportunity every single day to vote, but you vote with your dollars, your money.

00:15:47.100 I've come to realize that every single economic choice is, in fact, a moral one.

00:15:52.120 So, in my household, we are boycotting Frida baby and Frida mom products.

00:15:58.180 Now, on to the second story of the day.

00:16:00.440 You guys know that the Winter Olympics is going on, and I will say there are very few things that leave me feeling, as an American, that leave me feeling as patriotic and prideful and grateful and, like, with this beaming smile on my face than watching a U.S. Olympian win an Olympic gold medal and stand atop the podium with an American flag draped over their back.

00:16:23.800 Right? Like, that visual, it just gives you kind of, like, this warm feeling.

00:16:28.920 I'm a little less enthused when I see an American-born citizen win an Olympic medal and stand with a Chinese flag on their back. 1.00

00:16:38.440 But that's exactly what Eileen Gu has done.

00:16:41.560 Eileen Gu, she is an American-born Olympic freestyle skier who has trained her whole entire life in America, but renounced her U.S. citizenship to compete for China in the Olympics.

00:16:53.980 Reports actually indicate that she's received direct financial support from the Chinese sports system tied to her representing China internationally, like, millions and millions and millions of dollars.

00:17:06.000 And in doing my research for this episode, I was, you know, looking up Eileen Gu a little bit about her, and these are some of the stats that I found about her, because regardless of if you like her or not, she really is undoubtedly impressive.

00:17:22.240 She's 22 years old.

00:17:23.680 I found that she scored a 1580 out of 1600 on the SAT, so she's brilliant.

00:17:29.080 She's studying international relations at Stanford.

00:17:31.380 She has two Olympic gold medals, two Olympic silver medals.

00:17:35.180 If you can see on screen, there's a photo of her.

00:17:37.440 She's objectively, like, very beautiful.

00:17:40.220 But none of that changes the fact that she was paid around $7 million by Beijing for defecting.

00:17:48.660 Something I feel like I've noticed in athletes, or actually even beyond athletes, is that people born under communism love freedom.

00:17:58.580 And oftentimes people born under freedom love communism.

00:18:04.300 Like I said, Eileen, she was born in America.

00:18:07.720 She was raised in America.

00:18:10.280 She currently even still lives in America.

00:18:12.160 She studies in America, yet still chose to compete against her own country, that very country that has given her every opportunity in her sport that she has.

00:18:22.440 She's competing against that country for the worst human rights abuser on the planet, that being China, choosing to represent an authoritarian regime while cashing in on endorsements that are linked to watchdog groups, to mass detentions, and forced labor camps.

00:18:43.940 She's technically, I mean, followed all the official rules to be able to compete for China, the country that I guess she identifies with.

00:18:53.000 And I do believe that she has inspired, you know, millions of girls across the country in their sport.

00:18:59.040 And I don't think that should be overlooked, but to be born in the USA, raised in the USA, had every opportunity in the USA, and then to sell out to the CCP for cash.

00:19:08.660 I don't know.

00:19:09.420 I guess at the end of the day, like athletes, they make career decisions.

00:19:14.780 Maybe it's government officials who make political ones.

00:19:18.380 And scouring the Internet, I found a Charlie Kirk tweet because there is a Charlie Kirk tweet for everything I have realized following his assassination.

00:19:26.040 His tweet says Eileen Gu, a Chinese-American Olympic freestyle skier who trained her whole life in America, renounced her U.S. citizenship to compete for China in the Olympics.

00:19:35.420 Eileen Gu is a traitor, and this is akin to treason. 0.98

00:19:37.640 She should never be able to enter the U.S. again. 0.98

00:19:40.940 Let's watch this clip here of her responding to a reporter earlier this week. 0.99

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00:20:13.640 Also, do you see these as two silvers gained or two goals lost?

00:20:22.700 I'm the most decorated female free skier in history.

00:20:26.400 I think that's an answer in and of itself.

00:20:28.560 How do I say this?

00:20:32.040 Winning a medal at the Olympics is a life-changing experience for every athlete.

00:20:37.900 Doing it five times is exponentially harder because every medal is equally hard for me, but everybody else's expectations rise, right?

00:20:46.060 And so the two medals lost situation, to be quite frank with you, I think is kind of a ridiculous perspective to take.

00:20:55.100 I'm showcasing my best skiing.

00:20:57.140 I'm doing things that quite literally have never been done before.

00:21:00.820 And so I think that is more than good enough.

00:21:03.760 But thank you.

00:21:04.420 I guess it was a valid question, like in asking, do you see this as two silvers gained or two golds lost?

00:21:11.960 I understand, I guess, the intent of his question.

00:21:15.060 And actually, don't hate me.

00:21:17.860 I actually kind of like her response.

00:21:20.400 Granted, I think you can see the like narcissism in her eyes when she laughs in his face.

00:21:25.860 But she's basically like, look, I have four Olympic medals.

00:21:29.020 How many do you have?

00:21:29.840 Now, this reporter, he didn't necessarily ask a hyper-political question, but I would be remiss in this conversation if I didn't mention the reporters who have been doing that.

00:21:40.220 Since when did it become the norm to bait U.S. Olympic athletes into giving us their political opinions or to saying that ice is bad or that America is oppressive or that Donald Trump is an orange mean man, right?

00:21:54.080 Like, why don't these reporters ask them about their hard work or the sacrifices that they've had to make or their skill set or their talents that they have?

00:22:03.360 Like, I'm not saying these people shouldn't have political opinions.

00:22:07.320 Actually, I think it's a great thing for everyone to be civically engaged, but it feels like the wrong time to ask them their political opinions.

00:22:17.020 If you watch the episode we did following the Grammys, I had the same viewpoints then as I do now.

00:22:22.720 You have all these celebrities standing on stage talking about ice and how they're the Gestapo or whatever talking points they'd been handed that day.

00:22:32.120 I said in that episode, I'm not saying these people shouldn't have political opinions.

00:22:36.260 I'm really not.

00:22:36.940 We see lots of people online saying, you know, just shut up and compete.

00:22:39.800 I don't think that.

00:22:40.800 I really don't.

00:22:41.360 I think it's good when you are engaged and you know what's happening around the world, but it's the wrong time to ask them about their political opinions.

00:22:50.880 They're competing at the most elite level, the highest stage in their sport.

00:22:55.920 So the reporter's baiting them into saying something bad about America.

00:23:00.520 Those people, they really aren't reporters at all.

00:23:03.140 They are activists.

00:23:04.560 And one more thing, here's a pretty interesting contrast for you between two American-born athletes at the Winter Olympics.

00:23:12.540 You have Aileen Gu on one hand, I'll say it again, despite living her entire life in America, competes for China, gets paid millions of dollars to do it. 1.00

00:23:20.420 Compare that to figure skater Alyssa Liu, who just won a gold medal for the United States. 0.99

00:23:26.180 She's the daughter of a Chinese immigrant who participated in the Tiananmen Square protests.

00:23:30.160 China actually attempted to recruit her, but she refused, resulting in her needing enhanced security from the State Department at the 22 games in Beijing because of it.

00:23:41.540 So, final thought here.

00:23:43.780 In a world of Aileen Gu's who sell their country out for cash be an Alyssa Liu. 0.95

00:23:50.200 Last story of the day.

00:23:52.060 What the heck is wrong with Canada?

00:23:55.340 I was scrolling on X and I saw this headline.

00:23:57.380 It says, distraught family blasts Canada for euthanizing son, 26, who suffered from seasonal depression.

00:24:06.040 Yes, you heard that right.

00:24:08.420 In Canada, they can literally assist you in killing yourself for something as mild and common as seasonal depression.

00:24:17.640 Now, the story goes that this young man suffered from type 1 diabetes.

00:24:21.360 He had since childhood, he struggled with mental health issues following a serious car accident that he had as a teen.

00:24:28.400 I believe he had lost vision in one of his eyes, but he began to show some signs of improvement.

00:24:35.660 But it was only later on he became hyper fixated, hyper focused and obsessed on MAID, which is medical assistance in dying.

00:24:45.020 And Canada has a law to allow for it.

00:24:49.200 Eventually, he received approval for assisted death under a provision that allows euthanasia, even when natural death is not imminent.

00:24:59.380 His parents say that he became fixated just on the thought of dying.

00:25:04.520 It was something that was very appealing to him.

00:25:06.700 He actually attempted to go through this process multiple times the first time his doctors actually rejected his applications because he wasn't terminally ill, but he was then later approved under MAID rules because that doesn't necessarily require death to be reasonably foreseeable.

00:25:24.980 It says, really terrifying here, actually, earlier this week, New York Governor Kathy Hochul, she signed an assisted suicide bill into law, making New York the 13th state in the United States, plus Washington, D.C., to legalize allowing physicians to aid terminally ill adults into dying by suicide.

00:25:46.640 So in New York, this law will go into effect in six months.

00:25:50.400 Laws like this that just open the door wide to assisted death, maybe in theory, they sound compassionate, especially when we're talking about people who are in pain, right?

00:26:01.500 Those who are terminally ill.

00:26:03.420 But in practice, they risk telling vulnerable people that their lives are just disposable.

00:26:11.520 That's not compassion.

00:26:12.940 That's not love.

00:26:13.760 That's not kindness.

00:26:14.860 And you saw the headline.

00:26:16.320 One of the reasons cited for this assisted suicide was seasonal depression.

00:26:22.100 How about rather than killing people who have clearly mental health issues, why don't we demand better care or better mental health services and support or better medical oversight and true compassion that never views death as the first or easiest answer?

00:26:41.460 And I think the really concerning thing about laws like this is that this is very clearly to me, as I view it as a Christian, very clearly an attempt to play God, right?

00:26:54.500 Like choosing the timing and the manner of death is assuming divine authority.

00:27:00.280 And that's a really, really slippery slope.

00:27:02.560 The creation of life and the end of life, that authority belongs to God alone, not people like Governor Kathy Hochul.

00:27:12.660 But I'm really not surprised that this is a policy that the left, the Democrat Party supports.

00:27:21.460 Really, they seem to be a death cult.

00:27:24.200 I don't say that lightly.

00:27:25.340 Remember, at the DNC in summer of 2024, when they had that mobile abortion van posted outside the convention center, a big band, they were boasting on social media.

00:27:37.260 Like you could go into the van, get an abortion performed or done. 1.00

00:27:41.760 I don't even know what you call it.

00:27:43.140 Or they would, you know, passing out these abortion pills. 1.00

00:27:45.760 They were boasting online.

00:27:46.800 We've performed 25 abortions today. 0.78

00:27:49.260 That is neither safe, legal, nor rare.

00:27:51.960 They're celebrating in the fact that they are terminating life.

00:27:56.020 On-demand abortions is one of the most sinister things I've ever seen.

00:28:00.940 The left seemingly loves and celebrates destruction and harm and death, or at least the prevention of creation of life, as made very clear by abortion and even the medicalization of adults and, of course, minors.

00:28:19.260 Cutting off and sterilizing children. 0.95

00:28:22.100 Oh, my goodness.

00:28:23.160 Thank you guys for tuning in to this week's episode of The Riley Gaines Show.

00:28:27.620 Be sure to follow along at youtube.com.

00:28:30.400 You can follow us over on Instagram at The Riley Gaines Show.

00:28:33.680 It helps tremendously when you guys share these episodes far and wide.

00:28:37.600 Share these episodes to your favorite liberal, the person who you think needs to hear it.

00:28:42.560 We will see you guys again next week.

00:28:44.020 We'll see you guys again next week.

Gaines for Girls with Riley Gaines - February 20, 2026

Frida Baby’s VILE Ads Exposed ｜ The Riley Gaines Show

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