00:02:04.300We have a very, very exciting show tonight.
00:02:06.540There's a lot to go over because there's these different convoys, or they're not convoys,
00:02:12.800they're protests going on, and there's a lot that's been on my mind circling this,
00:02:18.060and I want to kind of just lay it all out.
00:02:20.420We're going to be talking about the optics war, what the optics war is.
00:02:24.420We're going to be talking about, of course, what makes an effective protest movement and what does not make an effective protest movement.
00:02:31.000We're going to be talking about politics in general and how it actually works.
00:02:35.300And yeah. Oh, I'm also going to be kind of the bearer of bad news tonight.
00:02:40.820I'm going to be a little bit of a, you know, don't shoot the messenger, but I'm going to kind of be an asshole tonight because I need to say some things that need to be said.
00:02:48.160when it comes to what's going on in the movement, you know.
00:02:53.160So this is, yeah, I think we'll just kind of just jump right into it.
00:02:58.280Maybe I'll talk a little bit first about my sort of journey into politics.
00:03:03.360I want to talk about this East-West convoy that's going on
00:03:07.060or the East-West Save the Children convoy
00:03:08.920and why I don't think it's really helping anything.
00:03:12.040I think it's kind of only just exposing people who think like us
00:03:15.780to more ridicule from the mainstream media
00:03:18.100and based on some of some leaked conversations that sound like a legal activity could be even
00:03:22.660far worse the the you know and and people are going to say oh that convoy is different that
00:03:27.820that leaked conversation doesn't have to do with this well we're in a new canada now ever since
00:03:33.000the trucker convoy of 2022 and uh that that uh canada essentially like i said in the introduction
00:03:39.060it's not really a free country guys like we're not really living in like the the canada that
00:03:43.960we thought we lived in okay uh we're living um in this weird communist canada where the state
00:03:51.180does have a lot of power the establishment does have a lot of power and they can throw you in
00:03:55.400jail for seemingly no reason or they can make up lies to throw you in jail and this is important
00:03:59.860it's like you know it's it's sad that we have to play by their rules but um you know we need to
00:04:06.480recognize where we're at in this situation and and know the rules so we can not make it harder
00:04:13.520for ourselves because today marks the 600th day of the coots for being behind bars some of them i
00:04:22.760think still on remand or all four of them still on remand which is completely unheard of you know i
00:04:28.480you know if i'm speculating i would say if if the uh if the government or if the rcmp if ccis
00:04:36.600actually had dirt on these fellas on these four they probably would have went to trial by now and
00:04:41.500kind of exposed how they're these horrible people and blah, blah, blah. And all this,
00:04:45.100all these charges are justified. But since it's been 600 days, I'm thinking they're trying to
00:04:49.420cover up their corruption. Right. And I sent out a tweet earlier this week relating to these
00:04:57.320convoys. I've made a few tick tocks about these convoys because things were fishy. Things didn't
00:05:01.760look good. And at worst, these convoys actually bring up the same smears that came up against
00:05:11.480the trucker convoy back in 2022 because during 2022 there's so many lies that they tried to say
00:05:18.840about the trucker convoy i'm sure i don't have to go over all of them we were burning down
00:05:22.720apartment buildings uh we wanted to overthrow the government uh we wanted to do all sorts of
00:05:28.120illegal activity so i kind of tweeted about this the other day funny how these sketchy fed convoys
00:05:34.620show up just as political dissidents from 2022 convoy are being vindicated you know jeremy
00:05:40.600mckenzie has been totally really vindicated so far he hasn't he hasn't passed all of his charges but
00:05:46.640hate gate hashtag hate gate has come out obviously vindicating jeremy mckenzie uh tamara litch
00:05:53.220barber they're going through their court dates right now it looks like they're going to be
00:05:57.400vindicated and also funny how these fed convoys perfectly serve up the exact same smears that
00:06:03.920they levied against the 2022 convoy which is doing illegal stuff and wanting to overthrow the
00:06:08.920government. If you remember in 2022, these were kind of the biggest things. They're trying to
00:06:12.580burn down apartment buildings. They're trying to like be violent with all this stuff. It wasn't
00:06:16.060true. And now there's all this, there's a few things that have come up associated with these
00:06:21.560convoys. It's very unclear. Honestly, these convoys are, they're a mess. People are saying,
00:06:26.720no, Greg, this one's okay. And that one's not okay. Um, you know, like that one's the sketchy
00:06:30.860one. This one isn't. And then there's this poster and then there's a new poster. And then it's like
00:06:35.040a poster they just made the other day and it's like guys you didn't even no one even opened
00:06:39.000photoshop to make like a consistent branding for the so-called amazing protest that's going to save
00:06:43.280the children this is a problem houston we have a problem and yeah let's let's uh i mean i'll start
00:06:50.640with my first point of like this is the end of the the covid era of protesting what i mean by that
00:06:56.640is you know people were desperate when these when these when this protesting started against the
00:07:04.100lockdowns against the mandates and it was a scary time of course that culminated with the trucker
00:07:10.380convoy but now we see what happens even when we win with the convoy sure they may have reversed
00:07:17.080the mandates and that sort of thing but there's still people who are dealing with legal uh legal
00:07:22.260issues and things like this and we need to be more organized is the point because what characterized
00:07:30.180these COVID protests was the desperation and how it was kind of all just kind of thrown together.
00:07:35.740It's all kind of just like thrown together. Even the trucker convoy, there was a lot of
00:07:38.800organization, mind you, in that. Like a lot of like there was people who were working every part
00:07:43.620of the protest going on, keeping it clean and tidy, making sure people were supplied, blah,
00:07:47.460blah, blah. There's a lot of organization there. But generally, in terms of all the support that
00:07:51.280came to the convoy, there was no plan of we want mandates to end. We're showing up to help out.
00:07:56.300Right. And since then, you know, you can't just just look, because this with this current convoy, it kind of has some of that sort of strategy of like, let's just show up and save the children. Let's just show up and save the children, guys. And it's like, well, save the children. Like, can you be more specific? Because with the mandates, it was drop the mandates. It was very clear. It was like brand new legislation or brand new rules all about all about vaccine mandates, all about all these restrictions.
00:08:22.920It was obvious what specifically we did not want anymore.
00:08:27.320When you say save the children, there's actually a couple of different things.
00:08:30.420One of them is get rid of the gender indoctrination.
00:08:32.440Another one is we don't want the kids to be vaccinated anymore.
00:08:36.000And the problem is I have to explain that to you.
00:08:38.560The problem is anybody outside looking in doesn't know like what this convoy is about.
00:08:44.640It's very disorganized and it's just characterized, I think, by that desperation and that sort of like that hype of we got to do something.
00:08:51.900we got to do something and really I talked about the next chapter of protesting the next chapter
00:08:56.460needs to be needs to be more organized but before I kind of go through all of this again in more
00:09:00.720detail I want to tell you about my journey into politics and what I have learned because I feel
00:09:08.120I have learned very very valuable nuggets of information that will really help anybody
00:09:12.980navigate politics because I learned all of this the hard way okay so I ran for for those who don't
00:09:18.900know, I ran for politics in 2019 for the People's Party of Canada. And I learned a few lessons right
00:09:25.200away about the reality of politics. And that is politics isn't like a popularity contest. Politics
00:09:33.380is a popularity contest. And similarly, it's not like a propaganda war. It is a propaganda war.
00:09:42.800and because of this the messaging must appeal to the common man okay messaging of any political
00:09:49.940nature must appeal to the common man and if someone's saying like oh greg you know politics
00:09:54.720isn't the answer politics isn't the answer listen folks a political protest is well any protest
00:10:01.280is political okay i said the example on another podcast if there was this big apocalypse tomorrow
00:10:06.980and everything went down to zero there would still be politics in action there would be different
00:10:11.820groups. There were different to be different factions who would be trying to organize for
00:10:15.580power and for resources against other factions. There would always be politics at play. So of
00:10:19.700course, you know, these things apply, even if it's something outside of the realm of the house of
00:10:25.180commons or even political parties. Okay. This is how politics always works. It's very much based
00:10:30.840on, I like to think of the high school hallway. I like to think of the high school election,
00:10:36.100you know, the, uh, the student council president. Oh, is it just a popularity contest? Like that's
00:10:40.920not fair think about Trudeau guys it is a popularity contest and think of think of Trudeau's
00:10:46.220propaganda it is it is a propaganda war that is so much what it comes down to and that that just
00:10:52.400kind of goes to like the next collection of things that I've learned about politics which is
00:10:55.780the cynicism you need to embrace the cynicism of politics you want to understand how it works
00:11:00.680and that is and this is this is like not a fun fact but it is what it is 80 percent of people
00:16:49.940It's almost like the idea of Biden was actually just being anti-Trump.
00:16:54.240It's like, instead of like following Biden, they were like, you know, running away from Trump, which again, the psychology, it still proves my point that the psychology trumps everything.
00:17:03.600It wasn't so much about loving and following Biden or loving and following like democratic values, but it was running away from Trump.
00:17:10.800Right. And actually, that's that's something that's happening right now with with Trudeau and Polly Eve, obviously.
00:17:17.940And another thing, too, that I think is interesting is beliefs come before values and policies.
00:17:23.340Values and policies are obviously important, but it's really the beliefs that people believe in.
00:17:29.700Because here's the thing, you know, we all probably have a belief that we want to at least take care of the environment and not pollute, right?
00:17:37.460But the problem is so many normies believe that it's climate change.
00:17:42.320And we believe that if we don't pay the carbon tax, that's why that the environment is going to be destroyed because they believe that we have to pay the carbon tax.
00:17:51.120So it's a very kind of important thing there.
00:17:53.000And again, it speaks to the messaging and the stories and the narratives that we tell people, not so much the truth, but the stories and the narratives that we're able to kind of share with people to to kind of get them moving and get them excited about whatever it is, whatever it is we're trying to push here.
00:18:10.740um i do want to take a quick moment to uh apologize to you chat because i've done a lot
00:18:18.460of live streams and there has been so many times this is a quick little caveat here um there have
00:18:24.280been so many times doing uh my show here where i've like ended the stream and i looked at the
00:18:29.540chat and i'm like i miss super chats i missed them like i didn't read them out i did not read
00:18:34.320out the super chaps and it's like greg you had one job and you totally messed it up you couldn't
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00:18:39.640even read the super chats so i just wanted to take a quick moment to apologize uh about that
00:18:45.140because yeah there's no there's no excuse there's no excuse for that but i'm gonna bring up a clip
00:18:51.140here what is what is the optics war right what is the optics war um i know i'm throwing a lot
00:19:02.040of information out at you guys but this is this is this is like a really important uh concept to
00:19:06.820understand because the optics war in in many respects like people say we're out there we're
00:19:14.320in information war fair enough a lot of people call it now the optics war and i think i'd agree
00:19:19.680with that characterization um because it's not just about the information that people are consuming
00:19:24.880but because people have short attention spans and because people are kind of like so impulsive with
00:19:31.040the information that they consume. The information doesn't matter so much as how people
00:19:36.400consume it and how they internalize it and how they feel about that information.
00:19:41.700And is it entertaining? Is it captivating? How does it make them feel? And optics is kind of
00:19:47.880a catch-all to define, to kind of define that. It's the optics war. And essentially in the optics
00:19:56.100war again back to my notes what is the optics war whoever looks crazy or low class loses and
00:20:05.560whoever looks normal and attractive wins that is the optics war i think in a nutshell and i'll
00:20:14.080bring up the example of someone like billboard chris okay because he's someone who has gained a
00:20:19.780lot of steam and popularity and i think he's introduced a lot of normie parents into or just
00:20:26.460normie canadians in general or and in america into just how crazy the trans movement is okay because
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00:20:33.720he has won so many optics wars in this respect where there'll be billboard chris in public he'll
00:20:40.680have his sandwich board on he'll be talking like a normal person he's well dressed and he's saying
00:20:46.040Hey, like, I don't think children can consent to puberty blockers.
00:20:49.440And then there'll be this crazy tranny re freaking out, attacking him, acting all demonic and insane.
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00:20:56.080And then anybody who sees that clip, they will think, okay, you know, this, um, this crazy tranny is like, they're crazy.
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00:25:24.540oh it's it's not it's not looking great you're not going to speak to the everyman
00:25:31.840with uh with clips like this um hanging out there you know it's uh you know i i won't do
00:25:38.760like a full breakdown but it's like you know who is the leader here people are talking about all
00:25:43.120sorts of different things this guy's got stains on his shirt i mean yeah call me an asshole if
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00:25:49.180you want but again if if if you seriously are trying to get people off the couch and excited
00:25:53.840You want a normal, concerned Canadian parent, because there's a lot, you want to get them off the couch, maybe put a collared shirt on, maybe look like a professional, maybe look like you have a, you know, a cohesive, serious movement going on.
00:26:10.620Because if you don't look serious, people aren't going to take you seriously.
00:42:00.380you start to have a sort of like actionable plan where you're putting pressure on specific
00:42:06.680politicians or specific groups or specific you know the college of physicians or what have you
00:42:11.860you know creating professional messaging that's easy to consume and you're just focusing your
00:42:16.080laser focusing in on that one topic that could really make a change slowly but surely there's
00:42:21.320a lot of other great examples national citizens inquiry is probably the most outstanding one since
00:42:26.800the convoy this was a very professional oh my god i don't even know how many cities they stopped at
00:42:32.880they interviewed hundreds of people professionals uh former journalists like mainstream media
00:42:39.120journalists uh doctors uh and bombers you name it all of the receipts collected about the convoy and
00:42:48.380and it's professional and it looks good and the fruits of that are a lot of very very valuable
00:42:55.900clips, a lot of very, very valuable, um, accounts and testimonies from people. And these can be
00:43:02.800used. These receipts can definitely be used to put, apply pressure on, uh, politicians or to
00:43:10.760be shared with other Canadians to show them, Hey, this is what happened during the convoy.
00:43:15.280And that's to, to what makes the useful protest movement. I would say that is one of the best
00:43:23.140things that we can hope for, which is good clips, good content, good organization that
00:43:31.440look like that wins the optics war. Okay. 1 million March for children is a good example.
00:43:36.680And you know, another good sign of that you're being effective in the political world,
00:43:41.340Justin Trudeau calls you racist or Justin Trudeau calls you a homophobe. And that's what happened
00:43:45.580with the million March for children that happened last month. I think it was September 20th.
00:43:50.440they got a tweet from Justin Trudeau saying, Hey, Hey, we condemn the homophobia that we're
00:43:55.480seeing. That's a sign that it's being effective. That's a sign that it's reaching people. If
00:43:59.180they're trying to, if they're trying to smear you, that is a sign that you're doing something
00:44:03.300correct. And like I said earlier, Million March for Children, they're focusing on one thing,
00:44:08.520gender indoctrination, the gender indoctrination for kids. They're focusing in on the laser,
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00:44:13.000focusing in on that one thing, and they are being effective on that front.
00:44:17.520And that is. Yeah, I guess I'll bring it back to my notes just to summarize, but it's like, you know, being focused, being focused and having one singular goal for your for your protest movement is is is really important.
00:44:34.940Looking professional and approachable, being easy to engage with, because at the end of the day, you know what the future looks like for the freedom movement.
00:44:43.400we know what's going on we all know what's going on we all know that the we saw the authoritarian
00:44:49.160face of our government during the trucker convoy we get it people like us get it and i'm seeing a
00:44:54.820lot of circle jerks i'm seeing a lot of shouting out one another in our echo chambers a lot of
00:45:00.400just kind of like sharing the same link with one another and freaking out we need to create
00:45:04.940organizations propaganda movements clubs whatever it is to start to get out of our echo chamber to
00:45:13.380start to reach out of our echo chamber the desperation doesn't help you know the the urgency
00:45:20.660is important but when we're desperate flailing around running around ottawa and parliament hill
00:45:27.140we're not really changing anything because any everybody who agrees with those people already
00:45:31.920agree with those people and zero people are coming into the fold zero new people are coming in and
00:45:38.840having sympathy for what's going on and there's the clip of the guy who's you know getting getting
00:45:44.760tased or whatever and people are saying like oh this is like a huge uh this is this huge sort of
00:45:50.400like injustice of this of this person getting tased and uh i mean obviously it's sad to see
00:45:55.860that it's it's sad to see somebody get tased and it's and it's unjust similar to what happened at
00:46:00.640the trucker convoy but um it's almost all it's almost all for naught it's all for naught because
00:46:06.680if you had a professional more professional protest and a more professional organization
00:46:12.800and brand and an actual leader to stand up for this person and talk about how the injustice
00:46:17.580see then then maybe we're maybe we have something there maybe there's something to actually like you
00:46:22.400know use that terrible thing that happened to this man and actually leverage that in the eyes
00:46:28.240of the public um because yeah i mean without it it's just some guy getting it looks like some
00:46:35.140crazy guy getting tased on wellington street in front of the parliament buildings who does that
00:46:39.940help it doesn't help anyone and and really like at its worst this this uh this this convoy here
00:46:50.720if it even is a convoy i don't know what it is truck yeah 2.0 you know it it literally is the
00:46:58.760worst kind of stereotype that the liberal media tries to levy levy against us which is we are
00:47:04.420these backwards um you know like trailer park boys uh you know we just share we we share
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00:47:13.140memes on facebook that we haven't even fact checked and we're just all like you know scared
00:47:18.840and disorganized and um we look like trailer trash you know and i i hate to be i hate to be
00:47:27.000that blunt about it but um again what are the fruits what are the fruits that we've gotten
00:47:33.000from this convoy from what I can tell what we've gotten is uh we've gotten a whole smorgasbord of
00:47:40.480the media to work with if they ever want to make us look bad and I wouldn't be surprised if the
00:47:45.120media slowly but surely picks up these clips if they feel like it just to kind of smear everybody
00:47:49.180who thinks like us and this can be avoided this can be avoided this can be avoided with
00:47:54.800more intention being more intentional with uh the protest movement or with the organization that you
00:48:02.180want to start. There's a lot of things that we can do, um, that can be effective and it's going
00:48:09.240to take work guys. It's going to take work. It's not, it's not just going to be, it's not just
00:48:13.840going to be the same old sort of, um, the same old, as I said, like the desperate energy of
00:48:20.120running out into Ottawa to try and get something done. Whoa, big super chat from Silverman and
00:48:25.140buddy for a hundred dollars. Thank you so much. Thank you so much. Anyways, guys, thanks so much
00:48:30.480for joining me on the show tonight um yeah i think we covered a lot of ground i think we covered a
00:48:37.100lot of ground i think the the final message here is is how important you know organization is like
00:48:43.460we really need entrepreneurs in the freedom movement we need people who are going to grow
00:48:48.580organizations there's someone who who i saw say no organizations aren't in it for the people and
00:48:53.860it's like listen man if we're never going to be organized we're always going to be scattered and
00:48:59.740it's going to be easy for the state to crush us like a bug. And that's kind of what this small
00:49:04.920kind of flailing convoy in Ottawa looks like to me. And it's unfortunate because there's a lot we
00:49:09.720have in common. There's a lot we can work together on, but it's going to take this sort of actually
00:49:14.800psych. I'm not going to end it yet. Something that's a problem that the freedom movement has
00:49:19.240is we're almost like too independent. We're like too independent. Like you can't tell me what to
00:49:24.880do. What do you mean? This organization has a leader. Like, why can't we all be the leader?
00:49:28.740it's like no dude there needs to be organization there needs to be some sort of leadership and
00:49:34.400intention and uh this sort of like people it's it's it's sad people keep yelling freedom
00:49:42.400and it's like there there isn't freedom in this country there there's degree of freedom but it's
00:49:46.880like if you look up hate gate look up what happened to jeremy mckenzie look up what happened
00:49:52.680to archer provlowski look what happens to morgan may getting arrested for like gas theft you know
00:49:57.680the freedom in this country is a mere suggestion and you know walking around the street and yelling
00:50:04.000it it's like freedom it's like what what does that even mean anymore you know we need to look
00:50:10.060at this like the fifth general fifth generational warfare that it is and we need to be very
00:50:16.060intentional with um with how we operate and how we try to be effective because things are bad here
00:50:22.000things are bad and they're getting worse and the desperate flailing doesn't help we need to be
00:50:28.520intentional we need to be organized and we need to work together and we need to be patient and we
00:50:34.520need to kind of like bring it down a bit and look at the long term because i feel like too often
00:50:38.820people are like looking at just like the next couple weeks or the no this is it this is the
00:50:42.280convoy it's going to change everything and it's like no no this is going to take a long time to
00:50:46.880overcome this because our institutions are rotten. They are rotten to the core. It's like there's
00:50:52.040like a termite infestation that we haven't checked for in like decades. Okay. And it's going to take
00:50:57.400a slow build, a slow building of like parallel institutions, if you will, parallel organizations
00:51:02.420that represent our values and what we want. And along with that, it's going to be a rise of
00:51:07.380different leaders, a rise of different leaders. I'm excited. I'm excited. I think as long as we
00:51:15.820can you know stay out of jail and uh keep podcasting and keep our voices uh active online
00:51:22.660and in the country i think that the patriots will win in the long run we just need to look at these
00:51:28.840this kind of uh moment as a as a learning experience and i think it's very reflective
00:51:34.360of canada in general there's a lot of people who have never really engaged in politics i know i
00:51:40.100was one of those people and like we're kind of learning about how politics works and how to kind
00:51:43.580of like operate and move and navigate it. Cause it is hard because unfortunately Canadians are
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00:51:50.460very good hearted people. I think, I think we have good hearts. I think we have good intentions
00:51:54.860and politics is gross. Politics is ugly. Politics is, is, is weaselly and snaky. And like, I'm kind
00:52:02.160of disgusted by myself sometimes. Like I'm talking about, Hey, like the protests are about clips and
00:52:06.380how you can use clips, but that's, that's the truth. When Jeremy McKenzie, when Jeremy McKenzie
00:52:11.820got debanked by Scotiabank. He had a clip of the phone call happening of the guy on Scotiabank
00:52:18.720being like, sorry, bro, like we can't beg with you anymore. And I have no reason. It was like
00:52:22.040this crazy phone call. And I wonder if that clip didn't exist and go viral, would anybody care?
00:52:29.580Would anybody have even heard the story of Jeremy McKenzie getting debanked if there wasn't that
00:52:34.300clip so i hate to sound like some jaded content creator but the content is very important like
00:52:43.260the information optics war having that content it makes people care it overcomes that apathy
00:52:50.040it overcomes the uh you know that that major obstacle and it gets people afraid and angry
00:52:56.360and it activates them it actually activates them to get them moving in a direction and i think our
00:53:01.420job as patriots, because things are going to get worse in this country, we need to have the
00:53:05.980organization set up so we can catch those people. We can catch the normies who get politically
00:53:11.060engaged for the first time, and we can catch them into our organization or a group or a club
00:53:15.020to get them all moving in the right direction and say, hey, there's already a whole thing here for
00:53:19.280you. All you got to do is just follow in line, follow us. We're organized. We're professional.
00:53:23.960We're focused. It's easy because that's what all these, that's what the establishment does so well.
00:53:30.120They make it so easy for Normie to just fall in line and take your booster shot, right?
00:53:35.640So we need to start creating our own organizations to do just the same thing.