Brave Book's Crusade to Save Children's Programming
Episode Stats
Words per Minute
182.24275
Summary
Trent Talbot, founder of Brave Books and founder of the streaming service Brave Plus, sits down for a special sit-down interview with Jack Posobrand, host of the podcast The Poso Daily Brief.
Transcript
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Today, we have a special sit-down interview with Trent Talbot, the founder of Brave Books,
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and now the founder of the streaming service Brave Plus.
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We're always talking about the fake news and the bad.
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This is the latest invasion of the Poso household, and I absolutely love it.
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World where screen time sparks wonder instead of worry.
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Every episode is carefully selected to ensure imaginations can safely run wild.
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A vetting process that prioritizes mental, emotional, and spiritual well-being.
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Brave Plus isn't just another streaming service.
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You know, by the way, I have to tell you, just yesterday, we got the latest, you know,
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My son, you know, he saw that come up in the mailbox with the Iggy and Mr. Kirk mail, you
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know, the packaging, and he tore right into it.
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Even my younger son, who's just a four-year-old, he loves the cards so much.
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So, you know, Brave has been a part of the Poso household, really, for my kids' entire,
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You know, I've told people before, we don't do Star Wars.
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And now, with Brave Plus, the minute, you know, I got the call, I would say, we did get
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We got a little bit of a sneak preview that Brave Plus was available for Roku.
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That's, we have the Roku system, but I believe it's up on all smart TVs and Apple and everything
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So, tell me a little bit, you know, we saw the trailer right there.
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Tell me a little bit about the story of what went into Brave Plus, which is now available.
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Yeah, well, you know, I started with the books, which you've been a part of since before we
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We were working on Dialing a Free Ice Cream with You.
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And, you know, we did books for three years, and it was amazing, but we felt like it was
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And, you know, because kids consume way more screen time than they do books these days.
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So, we wanted, we did our first TV show with Iggy and Mr. Kirk, and then we were looking
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at the landscape of all the streaming platforms that are out there.
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And there's a lot, I know, but we didn't feel like the perfect platform existed for
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Iggy and Mr. Kirk, and we wanted to create that for Iggy and Mr. Kirk.
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But also, me personally, you know, I started Brave Books because my daughter Charlotte was
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born four years ago, and she's getting at that age where she's starting to watch TV, and
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And so, we really took a new approach to a kid streaming platform.
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We set an extremely high bar for the content that gets on.
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Right now, you know, inappropriate content doesn't even make it to our desk, but even good
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stuff, only one out of every 20 shows make it through.
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We want to build their character while doing so.
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We screen out overstimulating content because of all the health issues it causes.
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And then, every character, the main characters need to model their behavior.
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And so, you know, that's the type of platform I wanted for my family, and I figured that I
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And this is so incredible because, so, I love that phrase, by the way, in the trailer where
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And one of the things that I've noticed already while looking at this, and just having
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kids, which, you know, my kids are, you know, pretty much the same age as a year, it's like,
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when you see this stuff that's available for kids that's out now, what is it?
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It's that attention-grabbing and controlling mindless content of where it's the constant
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frame rate, the constant scene switching, everything's going on, but they're not really
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It's super high-paced, and yet it's just all fluff.
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And so, it's something where like, yeah, okay, I get it.
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You know, people want to turn it on and say, oh, this is, you know, a great way to keep
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the kids, you know, keep the kids quiet for 30 minutes, 40 minutes, whatever mom and
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But at the same time, they're glued to the screen, and it just turns them into like little
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Where with this, you've carefully selected it, and I went through, you know, every piece
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So, yes, it has the Iggy and Mr. Kirk, which features the Brave books in the streaming adaptation.
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Yes, there's an interesting anti-communist children's book called The Island of Free Ice
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Cream, which is featured in one episode that I can't remember who wrote that one, but, you
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know, it's a good one, and people can check it out.
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And, of course, my kids found that one and went like straight for it.
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They're like, daddy, daddy, the free ice cream one is in there.
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It's been, these shows have been compromised, the ones that are out there.
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Even the new, like, Looney Tunes stuff has got some weird adult themes in it, I hate to
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So, Mr. Rogers, God rest his soul, he ain't walking through the door.
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You need to create this parallel ecosystem for children's content.
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So, what you've done is you've combined the old stuff that is good and teaches good values
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with the new in an incredible way, which is awesome for kids because, look, my kids know
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how to work the Roku, and I have no problem whatsoever.
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I made sure that, boom, Brave Plus was right at the front.
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And, of course, the first thing they wanted to do was watch all of Vicky and Mr. Kirk right
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But tell me a little bit about that phrase, emotional load.
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And how did you guys, you know, really come to the selection process when you're using that
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Well, when we started writing Iggy and Mr. Kirk, me and my wife were doing a lot of market
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research and, like, what shows are out there for kids?
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Because our kids were, like, three, so they were just starting to watch some TV.
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And we let them explore, watch things like Paw Patrol.
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And we noticed that, you know, even though with Paw Patrol there may not have been any, like,
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overt sort of agenda going on, when they got done watching Paw Patrol, they were, like,
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They had a really hard time snapping back to reality.
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And we just sort of went down this rabbit hole of, you know, it's not just that a lot
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of these, you know, institutions like Sesame Street and the Muppets are going woke.
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And there's also this just underlying reality in the children's programming business is that
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And so these companies are having to make content for as cheap and addictive as possible,
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And, you know, the more that we looked at it, we really think that the harmful effects
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of overstimulating content on young developing brains is as big a problem as the effects of
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And that's something that people, I was just ranting about it earlier in the show.
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But, you know, this is something where, look, people are busy.
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You know, we want them to watch stuff that's good.
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We don't want to be one of those households that, you know, we have limits on screen time
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But we don't want to, you know, be a family that's completely denying that to kids either
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because it just creates, you know, creates this urge to want to get on even more.
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It's like I'm constantly, constantly changing passwords around them because they're little
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And so the idea then is you provide them something, something good.
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And then also you're not beating them over their heads with it.
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But that idea you just said, and you expressed it in better terms than I could, it is overstimulating
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and it is addicting the same way that, you know, you can be addicted to the empty calories
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It is junk food and it's junk food for the brain in a way that they're not actually learning
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They're just getting locked into what's on the screen.
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When you see those PhDs and all the psychiatry and psychology degrees of all the people that
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go into it, what do you think they're studying?
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They're studying the fact that kids' eyes are locked onto the screen and they actually
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Once you, once you see, once you see it firsthand, your own kids struggle to snap back to reality.
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It's like, it's almost like they're having withdrawal symptoms, um, because they're just,
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And, and, and when they're forced to go back to reality, they, they really struggle.
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And, um, yeah, just as you learn about the long-term effects of, um, attention issues
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And, and, you know, so Brave is, Brave is making a bet that this is a real issue that
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We're the first, we're the first streaming platform to address this.
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And, and yeah, um, I, I feel good about the bet because, because, uh, it's a real issue
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And once, once you tell them, they realize, yes, my kids struggle with that.
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And, and that's actually one of the reasons that, and we'll talk about it more after the
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break, but, uh, we deleted YouTube in our house.
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The kids are getting, not even kids YouTube, and it's not about the wokeness.
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It's this addictive overstimulation of children for all parents out there.
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This is a very, very important episode for you to share, because this information is
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We'll be right back here at Human Events Daily.
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And he's been, my friend, right from the beginning of this whole beautiful event.
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And we're going to turn it around and make our country cry to get to him.
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It's spring, which means it's time for new life.
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Like a new little brother or sister or a puppy?
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It can be a lot of work, but it's worth it, because every life is a gift from God.
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My kids instantly watched it and just really enjoyed every single episode, you know.
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But let's talk numbers here a little bit, because, Trent, how do people get access to this?
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Because I want people to know, by the way, if you get Brave Plus, you can download it for free.
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The first couple episodes are free of Iggy and Mr. Kirk.
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So there's a free side to this and a paid side.
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We're available on just about all the smart TVs.
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Samsung, I think, is going to be in the next couple of days.
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But, yeah, download on your smart TV, Brave Plus, and you can start watching Iggy and Mr. Kirk for free.
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And you can either subscribe to Brave Plus alone or the book club in which you get access to Brave Plus for free.
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And so what is the fee if you just want to subscribe if you're not a member already at the book club?
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But, by the way, you know, I've been talking about Brave Books, but my audience knows, for, you know, literally four years at this point.
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And, you know, I'm here to tell you, my kids absolutely love it.
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The price of Brave Plus alone is $6.99 a month.
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And for the books and Brave Plus, it comes out to $18.99 a month.
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Or if you pay for the year, like $15.99 a month.
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Yeah, well, so, I mean, so that's, you know, that's if you're getting all of the books and the maps and the cards and, like, everything.
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Well, you think about that, and it's like, okay, Disney is jacking their price up to double that.
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So that's, you know, you're talking about this is the price of a latte just for Brave.
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You've got the insanity that's going up on Disney+.
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And then we also hear that Netflix is, you know, they're talking about making Aslan female over on Netflix.
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Like, I get to show my kids Narnia, and Aslan is going to be a woman, apparently, but played by Meryl Streep.
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And that's why I'm like, I can't trust my kids with any of these other platforms.
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Yeah, yeah, and, you know, that's why I'm so appreciative of you and, you know, a lot of the other authors of the movement who got behind us so early and saw the need for, like, kids need worlds and characters and stories that they can fall in love with.
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And we started off with the books, and now we're getting into TV.
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But it's so important that they have that space for their imaginations to turn around because it's so healthy for them.
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But it's done in an environment that's safe for them.
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And, yeah, like you said, you know, all these institutions, they've, all these institutions and IP, you know, like Narnia, it really breaks my heart, are getting corrupted.
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We need to build our own worlds, stories, platforms that are safe for our kids.
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You know, it's just, it's too important not to.
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And it's something where you look at the world that's been created in there, it really is the shared universe, but then there's different, you know, there's different stories within, within the, you know, within the, within it.
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I'm just looking at the characters, I'm laughing because I remember the story, you know, the fountains and, you know, the different, I believe that's the feud episode where it's like the family feud and they're going back and forth.
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And these are the stories, look, I'm just going to, I'll just be real for a second and just, you know, kind of speak from the heart.
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You know, this, these are the stories that I read with my kids, like their, their childhood memories of mom and dad are going to be through brave books and they absolutely love them.
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And now to see that go and become something that is available on streaming, which is going to give access to so many more kids and so many more families out there.
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It's just, it's incredible. Trent, what you put together and what the team has put together, I think it's absolutely fantastic.
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And having, you know, having Kirk Cameron on board, it's, it just takes the next level.
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Like I said, nobody, nobody would know about brave books if it wasn't for, for, you know, people like yourself and some of those authors early on that, that just help, help raise, raise the alarm bell of what we're trying to do.
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And yeah, yeah. I appreciate the trust back, back four years ago, whenever we were just getting started.
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And yeah, I, I'm, I'm proud about where we've, where we've come and, and really pumped about where we're going.
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I, I really think that we're, we're just getting going.
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I know it sounds crazy, but, but that's what I believe.
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I just think that, that there's a real need out there.
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Um, what, what is the website brave books.us, uh, brave plus.com is, is, is the best place to go.
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My friend from one dad to another fight, the culture of war and win with brave books.
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And now brave plus ladies and gentlemen, as always, you have my permission.