Human Events Daily with Jack Posobiec - Brave Book's Crusade to Save Children's Programming

00:00:00.000 I want to take a second to remind you to sign up for the Poso Daily Brief.

00:00:05.420 It is completely free.

00:00:06.780 It'll be one email that's sent to you every day.

00:00:08.660 You can stop the endless scrolling, trying to find out what's going on in your world.

00:00:11.740 We will have this delivered directly to you totally for free.

00:00:14.960 Go to humanevents.com slash Poso.

00:00:17.220 Sign up today.

00:00:18.480 It's called the Poso Daily Brief.

00:00:20.160 Read what I read for show prep.

00:00:21.760 You will not regret it.

00:00:23.400 Humanevents.com slash Poso.

00:00:25.040 Totally free.

00:00:25.780 The Poso Daily Brief.

00:00:27.140 Hey, ladies and gentlemen, welcome aboard.

00:00:28.700 Today, we have a special sit-down interview with Trent Talbot, the founder of Brave Books,

00:00:35.500 and now the founder of the streaming service Brave Plus.

00:00:39.320 You're going to love this.

00:00:40.380 And Jack, where is Jack?

00:00:43.040 Where is Jack?

00:00:45.340 Where is he?

00:00:46.620 Jack, I want to see you.

00:00:50.280 Great job, Jack.

00:00:51.760 Thank you.

00:00:52.520 What a job you do.

00:00:53.960 You know, we have an incredible thing.

00:00:55.140 We're always talking about the fake news and the bad.

00:00:57.420 But we have guys, and these are the guys that should be getting Pulisic.

00:01:01.740 Folks, I want you to pay close attention because they're not talking about this on the news.

00:01:07.840 And the last 30 days alone, 145 bank branches, Bank of America, Wells Fargo, Chase included,

00:01:15.500 have quietly shut down.

00:01:17.260 No headlines, no warnings, just closed.

00:01:19.660 Now, could these bank closures lead to bank failures?

00:01:23.240 Imagine you go down to your bank, and it's closed.

00:01:26.600 If that doesn't feel like that deja vu feeling from 2008 or even 2020, I don't know what does.

00:01:33.060 We've seen this movie before, and it didn't end well for people who waited too long to act.

00:01:38.240 Many lost a lot of their hard-earned savings, and some never recovered at all.

00:01:42.600 It happened fast.

00:01:43.780 And that's exactly why I partnered with Allegiance Gold.

00:01:45.960 You've seen them on Human Events daily.

00:01:48.860 They make protecting your wealth with real physical assets like gold and silver simple and fast and secure.

00:01:55.620 So call Allegiance Gold right now at 844-577-7676 or visit protectwithposo.com.

00:02:02.760 That's 844-577-7676 or go to protectwithposo.com.

00:02:08.820 Get your money out of vulnerable paper markets and into something real.

00:02:12.760 They're even waiving up to three years and set up fees, but only for Human Events listeners.

00:02:18.440 Don't wait for the headlines to tell you that it's too late.

00:02:21.360 Go to Allegiance Gold at 844-577-7676 or visit protectwithposo.com.

00:02:28.100 Start protecting what's yours today.

00:02:31.100 All right, guys.

00:02:31.800 I told you about this.

00:02:33.040 I've been tweeting about it.

00:02:34.660 We've got it.

00:02:35.700 This is the latest invasion of the Poso household, and I absolutely love it.

00:02:41.900 Folks, Brave Plus is now active.

00:02:45.540 Guys, show them the trailer.

00:02:47.080 World where screen time sparks wonder instead of worry.

00:02:55.740 Welcome to Brave Plus.

00:02:58.440 Every episode is carefully selected to ensure imaginations can safely run wild.

00:03:03.840 So they can watch without the emotional load.

00:03:07.480 For them or you.

00:03:09.480 Hey, Brave Explorers.

00:03:10.980 Can we fix it?

00:03:12.560 Let's go.

00:03:13.480 You can do it.

00:03:14.440 I'm ready.

00:03:15.260 Feels so good to help a friend.

00:03:17.100 A vetting process that prioritizes mental, emotional, and spiritual well-being.

00:03:21.720 We came here to have fun together.

00:03:26.680 Curated by parents and handcrafted for kids.

00:03:30.120 Full of timeless classics.

00:03:33.020 Brave Plus isn't just another streaming service.

00:03:36.300 It's screen time made good.

00:03:38.040 Oh, my goodness.

00:03:47.640 Brave Plus.

00:03:48.540 All right.

00:03:48.660 We got on here the founder of Brave Books.

00:03:52.380 Now, I don't know.

00:03:53.320 We just have to say Brave Media.

00:03:55.100 It's Trent Talbot.

00:03:55.940 What's going on, brother?

00:03:57.700 Hey, Jack.

00:03:58.440 Thanks for having me, man.

00:04:00.380 You know, by the way, I have to tell you, just yesterday, we got the latest, you know,

00:04:04.800 the latest book in the Brave series yesterday.

00:04:08.960 My son, you know, he saw that come up in the mailbox with the Iggy and Mr. Kirk mail, you

00:04:14.560 know, the packaging, and he tore right into it.

00:04:18.320 Also, he's got the cards now, which is huge.

00:04:20.740 You know, the kids absolutely love the cards.

00:04:22.840 Even my younger son, who's just a four-year-old, he loves the cards so much.

00:04:27.040 So, you know, Brave has been a part of the Poso household, really, for my kids' entire,

00:04:31.020 you know, entire childhood at this point.

00:04:33.800 You know, I've told people before, we don't do Star Wars.

00:04:36.440 We don't do Harry Potter.

00:04:37.920 What we do is Brave Books.

00:04:39.820 And now, with Brave Plus, the minute, you know, I got the call, I would say, we did get

00:04:44.220 an early call.

00:04:44.860 We got a little bit of a sneak preview that Brave Plus was available for Roku.

00:04:49.880 So, I downloaded it immediately on our system.

00:04:53.200 That's, we have the Roku system, but I believe it's up on all smart TVs and Apple and everything

00:04:57.800 like that and Fire.

00:04:59.660 And it's incredible.

00:05:01.000 So, tell me a little bit, you know, we saw the trailer right there.

00:05:04.760 Tell me a little bit about the story of what went into Brave Plus, which is now available.

00:05:10.780 Everyone needs to go download it.

00:05:13.600 Yeah, well, you know, I started with the books, which you've been a part of since before we

00:05:16.980 officially launched back in 2021.

00:05:18.660 We were working on Dialing a Free Ice Cream with You.

00:05:21.960 And, you know, we did books for three years, and it was amazing, but we felt like it was

00:05:27.760 time for Brave to take the next step.

00:05:29.460 And, you know, because kids consume way more screen time than they do books these days.

00:05:33.320 So, we wanted, we did our first TV show with Iggy and Mr. Kirk, and then we were looking

00:05:37.760 at the landscape of all the streaming platforms that are out there.

00:05:40.600 And there's a lot, I know, but we didn't feel like the perfect platform existed for

00:05:45.040 Iggy and Mr. Kirk, and we wanted to create that for Iggy and Mr. Kirk.

00:05:48.660 But also, me personally, you know, I started Brave Books because my daughter Charlotte was

00:05:52.920 born four years ago, and she's getting at that age where she's starting to watch TV, and

00:05:56.540 I wanted that for her.

00:05:57.440 And so, we really took a new approach to a kid streaming platform.

00:06:05.240 We set an extremely high bar for the content that gets on.

00:06:09.240 Right now, you know, inappropriate content doesn't even make it to our desk, but even good

00:06:14.340 stuff, only one out of every 20 shows make it through.

00:06:17.340 We rate on the values that it promotes.

00:06:21.020 We don't want to just entertain kids.

00:06:22.600 We want to build their character while doing so.

00:06:24.260 We screen out overstimulating content because of all the health issues it causes.

00:06:29.500 And then, every character, the main characters need to model their behavior.

00:06:34.340 And so, you know, that's the type of platform I wanted for my family, and I figured that I

00:06:38.820 wasn't alone.

00:06:41.260 And this is so incredible because, so, I love that phrase, by the way, in the trailer where

00:06:46.600 it talks about emotional load.

00:06:49.600 And one of the things that I've noticed already while looking at this, and just having

00:06:54.060 kids, which, you know, my kids are, you know, pretty much the same age as a year, it's like,

00:06:58.460 when you see this stuff that's available for kids that's out now, what is it?

00:07:02.240 It's that attention-grabbing and controlling mindless content of where it's the constant

00:07:07.740 frame rate, the constant scene switching, everything's going on, but they're not really

00:07:12.180 like teaching anything.

00:07:13.680 It's super high-paced, and yet it's just all fluff.

00:07:17.840 And so, it's something where like, yeah, okay, I get it.

00:07:20.200 You know, people want to turn it on and say, oh, this is, you know, a great way to keep

00:07:23.700 the kids, you know, keep the kids quiet for 30 minutes, 40 minutes, whatever mom and

00:07:28.660 dad need.

00:07:29.540 But at the same time, they're glued to the screen, and it just turns them into like little

00:07:33.600 zombies.

00:07:34.260 Where with this, you've carefully selected it, and I went through, you know, every piece

00:07:39.660 of it that's on there.

00:07:40.940 So, yes, it has the Iggy and Mr. Kirk, which features the Brave books in the streaming adaptation.

00:07:46.200 Yes, there's an interesting anti-communist children's book called The Island of Free Ice

00:07:50.740 Cream, which is featured in one episode that I can't remember who wrote that one, but, you

00:07:54.700 know, it's a good one, and people can check it out.

00:07:57.080 And, of course, my kids found that one and went like straight for it.

00:08:00.100 They're like, daddy, daddy, the free ice cream one is in there.

00:08:02.400 And, look, this is the thing, right?

00:08:05.780 It's been, these shows have been compromised, the ones that are out there.

00:08:09.420 The Sesame Street, totally compromised.

00:08:11.900 The Muppets, totally compromised these days.

00:08:14.700 Even the new, like, Looney Tunes stuff has got some weird adult themes in it, I hate to

00:08:18.520 say.

00:08:19.140 So, Mr. Rogers, God rest his soul, he ain't walking through the door.

00:08:22.500 You need to create this parallel ecosystem for children's content.

00:08:26.080 So, what you've done is you've combined the old stuff that is good and teaches good values

00:08:31.660 with the new in an incredible way, which is awesome for kids because, look, my kids know

00:08:36.840 how to work the Roku, and I have no problem whatsoever.

00:08:39.940 I made sure that, boom, Brave Plus was right at the front.

00:08:42.640 I said, here it is, guys.

00:08:43.940 Watch whatever you want.

00:08:45.200 And, of course, the first thing they wanted to do was watch all of Vicky and Mr. Kirk right

00:08:48.400 away.

00:08:49.040 But tell me a little bit about that phrase, emotional load.

00:08:52.360 What does that mean?

00:08:53.300 And how did you guys, you know, really come to the selection process when you're using that

00:08:57.740 term?

00:08:59.120 Yeah.

00:08:59.560 Well, when we started writing Iggy and Mr. Kirk, me and my wife were doing a lot of market

00:09:06.460 research and, like, what shows are out there for kids?

00:09:08.960 Because our kids were, like, three, so they were just starting to watch some TV.

00:09:12.720 And we let them explore, watch things like Paw Patrol.

00:09:17.240 And we noticed that, you know, even though with Paw Patrol there may not have been any, like,

00:09:22.940 overt sort of agenda going on, when they got done watching Paw Patrol, they were, like,

00:09:30.260 they were different.

00:09:31.740 They had a really hard time snapping back to reality.

00:09:34.060 And they were acting out.

00:09:35.300 It was causing fights.

00:09:37.220 And we just sort of went down this rabbit hole of, you know, it's not just that a lot

00:09:41.500 of these, you know, institutions like Sesame Street and the Muppets are going woke.

00:09:46.780 And there's also this just underlying reality in the children's programming business is that

00:09:54.380 the truth is that it doesn't pay very well.

00:09:57.820 And so these companies are having to make content for as cheap and addictive as possible,

00:10:03.820 very similar to our food industry.

00:10:06.580 And, you know, the more that we looked at it, we really think that the harmful effects

00:10:13.800 of overstimulating content on young developing brains is as big a problem as the effects of

00:10:19.480 processed foods for parents right now.

00:10:23.900 That's so important what you just said there.

00:10:26.140 So this is actually has a Maha tie-in.

00:10:28.660 And that's something that people, I was just ranting about it earlier in the show.

00:10:32.760 But, you know, this is something where, look, people are busy.

00:10:36.840 I get it.

00:10:37.400 We're busy.

00:10:38.320 Myself, Tanya Tay, we've got the kids.

00:10:40.540 You know, we want them to watch stuff that's good.

00:10:43.160 We don't want to be one of those households that, you know, we have limits on screen time

00:10:47.400 and obviously controls on that.

00:10:49.940 But we don't want to, you know, be a family that's completely denying that to kids either

00:10:54.660 because it just creates, you know, creates this urge to want to get on even more.

00:10:58.740 And also my kids are smart.

00:10:59.720 They're going to figure out our passwords.

00:11:01.940 It's like I'm constantly, constantly changing passwords around them because they're little

00:11:06.160 geniuses.

00:11:07.080 And so the idea then is you provide them something, something good.

00:11:12.120 And then also you're not beating them over their heads with it.

00:11:15.060 But that idea you just said, and you expressed it in better terms than I could, it is overstimulating

00:11:20.940 and it is addicting the same way that, you know, you can be addicted to the empty calories

00:11:27.060 that are in like potato chips or junk food.

00:11:29.540 It is junk food and it's junk food for the brain in a way that they're not actually learning

00:11:35.000 morals.

00:11:35.640 They're just getting locked into what's on the screen.

00:11:38.460 And guess what?

00:11:39.440 When you see those PhDs and all the psychiatry and psychology degrees of all the people that

00:11:44.400 go into it, what do you think they're studying?

00:11:46.680 They're studying the fact that kids' eyes are locked onto the screen and they actually

00:11:51.680 become so addicted.

00:11:52.640 You can't even talk to them.

00:11:53.580 Yeah, it's, um, yeah, it's, it's mind blowing.

00:11:58.140 Once you, once you see, once you see it firsthand, your own kids struggle to snap back to reality.

00:12:03.440 It's like, it's almost like they're having withdrawal symptoms, um, because they're just,

00:12:08.080 they're hooked.

00:12:08.740 And, and, and when they're forced to go back to reality, they, they really struggle.

00:12:13.340 And, um, yeah, just as you learn about the long-term effects of, um, attention issues

00:12:19.300 and ADHD, yeah, it's, it's mind blowing.

00:12:22.600 And, and, you know, so Brave is, Brave is making a bet that this is a real issue that

00:12:29.980 is gonna, is going to get bigger over time.

00:12:32.680 And, and Brave is absolutely at the forefront.

00:12:35.220 We're the first, we're the first streaming platform to address this.

00:12:38.300 And, and yeah, um, I, I feel good about the bet because, because, uh, it's a real issue

00:12:45.420 that, that parents are facing.

00:12:46.560 And once, once you tell them, they realize, yes, my kids struggle with that.

00:12:50.560 And it really does resonate.

00:12:52.340 Yeah.

00:12:52.500 And, and that's actually one of the reasons that, and we'll talk about it more after the

00:12:55.540 break, but, uh, we deleted YouTube in our house.

00:12:58.620 We have no YouTube.

00:12:59.580 It is not available.

00:13:00.820 The kids are getting, not even kids YouTube, and it's not about the wokeness.

00:13:03.360 It's about exactly what you're saying.

00:13:04.800 It's this addictive overstimulation of children for all parents out there.

00:13:09.600 This is a very, very important episode for you to share, because this information is

00:13:14.060 absolutely critical.

00:13:15.800 We'll be right back here at Human Events Daily.

00:13:27.480 Jack is a great guy.

00:13:29.080 He's written a fantastic book.

00:13:30.740 Everybody's talking about it.

00:13:31.940 Go get it.

00:13:32.500 And he's been, my friend, right from the beginning of this whole beautiful event.

00:13:37.040 And we're going to turn it around and make our country cry to get to him.

00:13:40.320 Amen.

00:13:42.220 Hi, Brave Explorers.

00:13:43.740 I'm Mr. Kirk.

00:13:45.900 Welcome to my treehouse.

00:13:48.420 It's spring, which means it's time for new life.

00:13:53.620 Have you ever cared for a new life?

00:13:55.880 Like a new little brother or sister or a puppy?

00:14:01.700 It can be a lot of work, but it's worth it, because every life is a gift from God.

00:14:07.540 Have you met Iggy?

00:14:08.640 He and I are going fishing today.

00:14:10.140 He is so excited.

00:14:12.420 He has been looking forward to this for weeks.

00:14:15.180 It's all he ever talks about.

00:14:16.760 Those are my fishing worms.

00:14:18.940 Ow! 1.00

00:14:19.480 Oh, no.

00:14:20.400 It sounds like Iggy's in some sort of trouble.

00:14:23.720 Oh, it's over here.

00:14:24.980 Oh, it's over there.

00:14:26.360 Oh, get out of here, bird. 1.00

00:14:28.120 What's going on?

00:14:29.220 Bird in our treehouse.

00:14:30.740 It's trying to steal my fishing worms.

00:14:32.700 And it won't slide out.

00:14:38.720 Get your own fishing worms.

00:14:40.580 Iggy, whoa, whoa, whoa, whoa.

00:14:41.580 All right, Jack Posobiec back live.

00:14:44.520 We just played that clip of Iggy and Mr. Kirk.

00:14:47.520 It's just a great show.

00:14:48.760 It's a fun show for kids.

00:14:50.480 My kids instantly watched it and just really enjoyed every single episode, you know.

00:14:56.540 And we do some of the PBS retro stuff.

00:14:59.480 But let's talk numbers here a little bit, because, Trent, how do people get access to this?

00:15:05.260 Because I want people to know, by the way, if you get Brave Plus, you can download it for free.

00:15:09.000 The first couple episodes are free of Iggy and Mr. Kirk.

00:15:13.660 You can see if you like it.

00:15:14.620 You can see what's available.

00:15:15.600 I think a number of the shows are available.

00:15:17.500 So there's a free side to this and a paid side.

00:15:19.900 Is that correct?

00:15:21.280 Yeah, that's right.

00:15:22.500 We're available on just about all the smart TVs.

00:15:24.640 Samsung, I think, is going to be in the next couple of days.

00:15:26.920 But, yeah, download on your smart TV, Brave Plus, and you can start watching Iggy and Mr. Kirk for free.

00:15:32.140 To subscribe, you just go to braveplus.com.

00:15:34.120 And you can either subscribe to Brave Plus alone or the book club in which you get access to Brave Plus for free.

00:15:41.140 And so what is the fee if you just want to subscribe if you're not a member already at the book club?

00:15:46.740 But, by the way, you know, I've been talking about Brave Books, but my audience knows, for, you know, literally four years at this point.

00:15:52.360 And, you know, I'm here to tell you, my kids absolutely love it.

00:15:57.840 They just love it.

00:16:00.460 The price of Brave Plus alone is $6.99 a month.

00:16:03.580 And for the books and Brave Plus, it comes out to $18.99 a month.

00:16:08.680 That includes shipping.

00:16:09.480 Or if you pay for the year, like $15.99 a month.

00:16:11.660 That's a steal.

00:16:12.580 Yeah, well, so, I mean, so that's, you know, that's if you're getting all of the books and the maps and the cards and, like, everything.

00:16:18.560 It's way more than just the streaming.

00:16:19.720 So just the streaming is $6.99.

00:16:21.780 Well, you think about that, and it's like, okay, Disney is jacking their price up to double that.

00:16:28.700 It was $10.

00:16:29.400 Now they're going up to $16.

00:16:31.020 So it's $15.99 a month.

00:16:33.080 So that's, you know, you're talking about this is the price of a latte just for Brave.

00:16:37.900 And then guess what?

00:16:39.060 You know, you got Snow Woke out there.

00:16:41.960 You've got the insanity that's going up on Disney+.

00:16:44.240 You can't trust these things.

00:16:45.940 And then we also hear that Netflix is, you know, they're talking about making Aslan female over on Netflix.

00:16:52.040 So great.

00:16:52.700 Like, I get to show my kids Narnia, and Aslan is going to be a woman, apparently, but played by Meryl Streep.

00:16:58.500 And that's why I'm like, I can't trust my kids with any of these other platforms.

00:17:02.440 I just can't.

00:17:03.040 Yeah, yeah, and, you know, that's why I'm so appreciative of you and, you know, a lot of the other authors of the movement who got behind us so early and saw the need for, like, kids need worlds and characters and stories that they can fall in love with.

00:17:19.360 And we started off with the books, and now we're getting into TV.

00:17:23.980 But it's so important that they have that space for their imaginations to turn around because it's so healthy for them.

00:17:30.980 But it's done in an environment that's safe for them.

00:17:33.500 And, yeah, like you said, you know, all these institutions, they've, all these institutions and IP, you know, like Narnia, it really breaks my heart, are getting corrupted.

00:17:44.440 And so, listen, we just need to build our own.

00:17:46.100 We need to build our own worlds, stories, platforms that are safe for our kids.

00:17:51.800 You know, it's just, it's too important not to.

00:17:53.660 And it's something where you look at the world that's been created in there, it really is the shared universe, but then there's different, you know, there's different stories within, within the, you know, within the, within it.

00:18:10.100 I'm just looking at the characters, I'm laughing because I remember the story, you know, the fountains and, you know, the different, I believe that's the feud episode where it's like the family feud and they're going back and forth.

00:18:19.100 And these are the stories, look, I'm just going to, I'll just be real for a second and just, you know, kind of speak from the heart.

00:18:24.840 You know, this, these are the stories that I read with my kids, like their, their childhood memories of mom and dad are going to be through brave books and they absolutely love them.

00:18:34.740 They're always with good morals.

00:18:37.120 And now to see that go and become something that is available on streaming, which is going to give access to so many more kids and so many more families out there.

00:18:46.340 It's just, it's incredible. Trent, what you put together and what the team has put together, I think it's absolutely fantastic.

00:18:51.480 And having, you know, having Kirk Cameron on board, it's, it just takes the next level.

00:18:56.320 Well, well, thanks a lot, Jack.

00:18:59.680 Like I said, nobody, nobody would know about brave books if it wasn't for, for, you know, people like yourself and some of those authors early on that, that just help, help raise, raise the alarm bell of what we're trying to do.

00:19:11.800 And yeah, yeah. I appreciate the trust back, back four years ago, whenever we were just getting started.

00:19:17.760 And yeah, I, I'm, I'm proud about where we've, where we've come and, and really pumped about where we're going.

00:19:24.200 I, I really think that we're, we're just getting going.

00:19:27.240 I know it sounds crazy, but, but that's what I believe.

00:19:30.000 I just think that, that there's a real need out there.

00:19:33.120 And I think we've got the team.

00:19:35.900 And brave books is it.

00:19:36.980 Um, what, what is the website brave books.us, uh, brave plus.com is, is, is the best place to go.

00:19:43.960 So brave P L U S.com brave plus P L U S.com.

00:19:49.760 Go and get this.

00:19:50.860 It's free.

00:19:51.340 It's free folks.

00:19:52.000 You just go check it out.

00:19:53.000 You're going to love this.

00:19:54.200 Trust me, Trent Talbot.

00:19:55.400 Always a pleasure.

00:19:56.420 My friend from one dad to another fight, the culture of war and win with brave books.

00:20:02.580 And now brave plus ladies and gentlemen, as always, you have my permission.

00:20:06.980 To lay it short.

Human Events Daily with Jack Posobiec - April 02, 2025

Brave Book's Crusade to Save Children's Programming

Episode Stats

Summary

Transcript