The mass layoffs of Twitter have begun, as Pfizer is leading an ad cartel in a Twitter boycott, all of this due to the Elon Musk takeover, we have so much to dig into, and joining me today is the great Lauren Chen, a Turning Point USA contributor.
00:00:30.120Lauren will be there at what AmericaFest?
00:00:32.720It is going to be a celebration of America and a celebration of conservatism, as well as all the great conservative victories we've racked up this year.
00:00:41.780Make sure you come December 17th to the 20th.
00:00:44.680We've also got, of course, Charlie Kirk, Tucker Carlson, Candace Owens, the great Tim Poole.
00:00:49.120And yes, Mr. Mike Lindell himself will be there.
00:00:55.560Make sure you go AmFest.com slash POSO.
00:00:57.220Some employees already getting word that they've been laid off amid more turmoil at Twitter.
00:01:12.880In his first company-wide email, Elon Musk writing, on Thursday, team, in an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce on Friday.
00:01:24.260We recognize that this will impact a number of individuals who have made valuable contributions to Twitter.
00:01:29.700But this action is unfortunately necessary to ensure the company's success moving forward.
00:01:34.920The email saying employees will be notified of their job status by 9 a.m. Pacific time today, although some we learned were notified at midnight and immediately locked out of their work accounts.
00:01:44.320In the meantime, all offices will be closed and badge access suspended.
00:01:48.820The move comes just a week after Musk took control of the company and immediately fired top executives, including the CEO and CFO.
00:01:57.100In the wake of Musk's new leadership, the Wall Street Journal reporting a growing list of advertisers are now pulling ads from the platform.
00:02:04.020And overnight, workers filing a class-action lawsuit over the massive layoffs, saying that the company is doing so without enough notice in violation of federal and California law, Michael.
00:02:14.680Well, ladies and gentlemen, welcome aboard tonight's edition of Human Events Daily, powered by Turning Point USA.
00:03:20.080Yeah, so, Lauren, you know, and it's crazy with this situation that what are we to make of the fact that all of these people are being fired?
00:03:30.020I mean, on one hand, I feel, you know, I don't feel happy, right?
00:03:34.560You shouldn't feel happy when someone's losing their job around the holidays, right?
00:03:37.860And I think that that's something that just doesn't, as a Christian, as a father, that as a husband, that I always try to remember.
00:03:43.740But at the same time, you look at what they did over the years, you look at what they did to ban the Hunter Biden laptop story two years ago, almost to the day, exactly two years ago, almost to the day that they banned that story, put their thumb on the scale of truth in that election.
00:04:03.200And here we are again, all of their censorious actions and behavior led to this moment.
00:04:09.400And so at the same time, it's like, guys, you did this to yourselves.
00:04:38.060And ultimately, they brought this on themselves, right?
00:04:40.820Twitter could have been a just a regular functioning company, a platform where people can share updates.
00:04:46.640And they could have been running way more streamlined instead of having all of these trust and safety people on, all of these managers on from what Elon Musk has so far told us.
00:04:55.920Apparently, there's like 10 people managing for every single person coding.
00:05:44.220And it seems like Twitter has just a lot of unnecessary people who not only don't need to be there, but actually making the company worse, like less enjoyable for users.
00:05:52.320So they had a story out of Reuters that I'm just seeing across the desk here that the curated trends that you see on the side.
00:06:01.080So that curated trending feed, everyone, according to Reuters, again, you know, obviously we're still kind of in the fog of Elon in terms of all of this.
00:06:09.520But everything that was involved in that team, every person on that team has been completely fired, completely laid off.
00:06:18.460And we know that every time Media Matters said something or anyone associated with Media Matters, the left had a tweet up or had something up.
00:06:24.440So if I see my name trending, if I see your name trending, Charlie, Steve Bannon, whatever, you know, it's going to be one of like three or four accounts because that always goes up on trending.
00:06:42.860But at the same time, where were all of these people and where was the outpouring of support over the last two years for people who lost their jobs because they refused to take an experimental vaccine?
00:06:54.440From Pfizer or Moderna or one of the others when they were kicked out of their jobs, when they were kicked out of the military.
00:07:00.320So our actual troops here in the United States, when you had the president of the United States going on television, demonizing them, blaming them for all the ills, like some sort of scapegoat group.
00:07:11.960I've yet to see one tweet and I've been looking.
00:07:14.280I've yet to see one tweet from these people saying, oh, this is terrible.
00:07:46.780The idea that these people would not shed a tear for Jack Posobiec or Lauren Chen or anybody from Turning Point if we were banned on Twitter.
00:07:55.560And in fact, behind the scenes, and I'd love to see if these Slack videos could come out or anything like this.
00:08:00.720Because the messages, the internal messages could be no Elon starting to leak some of them to see who specifically was put on lists for bans, for shadow bans.
00:08:17.400But before we go to our break, I want to remind everybody that as we're talking about the holidays coming up, we know that when it comes to those times of gathering, those times of bringing people together, one of the companies that you have to start looking at.
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00:10:10.880We're talking about all things Twitter.
00:10:13.020One of the big pieces, in addition to the Twitter layoffs, we're also seeing this massive advertiser.
00:10:19.520We're not sure if it's an exodus yet or a pause.
00:10:22.340They're saying they're pausing this list of advertisers that say they don't want to work with Twitter because they're worried about what Elon is doing.
00:10:28.380Look at this. General Mills, Audi, Pfizer, I guess we can actually tweet about the vaccines now, Cheerios, Oreo cookies, General Motors.
00:10:38.160These are some of the biggest – everybody – if you work in advertising, all right, a little behind the veil action here.
00:10:43.400If you work in advertising, if you work in media, you know that those auto ads, that's some of the biggest, creamiest advertising budgets that are out there in the entire country.
00:10:55.380So if they're pulling their ads – I mean, think about how many cowards you see on a regular basis.
00:11:11.320I said yesterday that this was going to happen, and that's why Elon's talking about these subscription services.
00:11:16.520Move it over, taking the same page out of the book of Substack and so many other people out there that say, look, we're going to move this to a subscription service, a fee-based service.
00:11:24.220We're going to get advertisers out of the influence level that they have, but then also the fact that there's these outside activist pressure groups that are putting pressure on Elon to be censored and to lose revenue when he hasn't even done anything.
00:11:39.340He's literally not even done anything other than this.
00:11:41.280And then just to kind of look at – connect the two stories.
00:11:44.160Well, maybe if the advertisers weren't pulling out all the revenue, we wouldn't have to lay off all half the people on the thing.
00:11:59.820They've done it to places like YouTube, the Wall Street Journal, Adpocalypse that they caused because PewDiePie did some edgy things.
00:12:07.960And the Wall Street Journal and establishment media in general doesn't like the competition that places like YouTube is giving them.
00:12:14.560And so when it comes to these activist groups trying to encourage these boycotts, it is specifically, explicitly, if you read some of the pieces that are going around, like Media Matters is trying to say to these advertisers, leave Twitter until they ensure that they are standing against hate, et cetera, et cetera.
00:12:31.160And it's funny because Elon just a few days ago proudly tweeted out that he was meeting with so many of these groups to, you know, stand by Twitter stance on combating hate.
00:12:39.560And it's like, well, this is what you get when you try to appease these people who ultimately hate you and what you stand for.
00:12:46.300Look, they're putting him in – this is like that movie Dune when they put your hand in the pain box to determine how much you can withstand.
00:12:54.280That's what they're doing to Elon right now.
00:12:55.600They're putting him in the pain box and now it's his turn to feel what it's like.
00:12:59.820And so the idea that he didn't foresee this as possibly happening, I think is a little – I think it's a little bit – I'm not going to sell him that short.
00:13:08.960I think he knew that something like this was going to be coming and that's why he's been talking about revenue so much when it comes to Twitter.
00:13:14.800And I think he kind of understood intuitively and certainly he's got a whole team around him.
00:13:21.340He's got the Tesla engineers around him.
00:13:23.040He understands that you can't have freedom of speech, which of course inherently is going to include controversy as well as these massive advertiser brands.
00:13:33.000It just don't work, to your point, because of adpocalypse and so many of these other things.
00:13:37.300So if you have to look at Twitter as number one, okay, yes, the most interesting place on the entire internet for sure.
00:13:44.320You're my timelines, obviously number one on there.
00:13:47.200We'll argue about who's number one, but the idea is how do you make it make money?
00:13:54.780The way I look at it is the way you'd make money is with targeting, right?
00:13:57.840Don't go for these big blanket huge advertisers anymore, but actually give me targeted niche ads to something that I might like, like podcasting stuff or cameras or we're Catholic.
00:14:10.100So send us some Catholic stuff and work with those advertisers.
00:14:12.740You would see better conversion rates, but of course you're not going to have this massive batch of Wall Street money there.
00:14:18.640And then sure, by the way, $8 a month, I'd pay $8 a month.
00:14:23.220I'd pay $800 a month for this service because Twitter is the only social media out there that has soft power.
00:14:31.840It's just, it's the front page of the internet and it just is what it is.
00:14:34.880And obviously that goes to what we were saying before.
00:14:37.960Everybody's on Twitter talking about Twitter.
00:14:39.860The people who are leaving Twitter are still on Twitter, even though they lost the physical Twitter, they're still on Twitter, the website.
00:14:45.720Even at that point, they're still not willing to get off of Twitter.
00:15:25.620Twitter is going to be where the actual people are.
00:15:27.540And I think this is another example of just this is why I'd love to see Elon sit down with Chris Pavlovsky of Rumble and figure out a way to get that Rumble ad stack in there because the Rumble ad stack would not be leaving in terms of this.
00:15:41.900And they're going after Rumble now, too, because they say, oh, you're letting you're letting Russians have, you know, perspective on your platform.
00:15:48.680They're like, yeah, people have channels.
00:16:08.360But I love this idea, though, that it's kind of been out there in the ether that if Rumble and Twitter do some kind of whether it's an integration deal or a merger, people have said, why doesn't Elon just buy Rumble as well?
00:16:40.180And I think as as the people with the money continue to bow to these activists instead of what their users actually want, eventually they're not even going to have the money in the first place.
00:17:03.060Nobody would be coming to, you know, Twitter and digital journalism.
00:17:07.200But the reason that it's been so successful is primarily that it's just because they're complete failures.
00:17:13.560They're more interested in going to their morning yoga sesh than actually breaking stories or finding out what's going on in our world.
00:17:19.380Yeah, to put that out there, if anyone wants to, like, give me a free office where I can do yoga sesh, not actually work and have matcha every day, I also wouldn't say no.