The Truth About New Media at the PLC w⧸ Jack Posobiec, Cliff Maloney and Dr. Steve Turley
Episode Stats
Words per Minute
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Summary
Steve Turley, Jack Posobiec, and Dr. Steve Turley discuss the importance of the Keystone State as a red state and why it's the key to winning the 2020 election. Also, the panel discusses the impact of new media and new ways to connect with the grassroots.
Transcript
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I want to take a second to remind you to sign up for the Poso Daily Brief.
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I'm going to bring up our panelists who you are definitely here to see, not me.
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But I want to talk about new media because what I found was that when we were able to
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go out there and really have a pulse with some of the new media and the personalities I'm
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going to introduce you to, it was such a great way to connect with the grassroots.
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It was such a great way to engage new voters and understand what are the topics that they
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So please help me in welcoming Dr. Steve Turley and Jack Posobiec.
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All right, so we're going to dive right in here.
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I want to give each of these gentlemen three minutes to just open, tell a little about
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And we're going to start with Jack, Mr. P.A., by the way, from Norristown, P.A.
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And hello to if there's any members of the War Room Posse who happen to be around.
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I think there's a couple of Posse members here.
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We're going to work on getting, we'll get 100% of you in the Posse by hopefully by, if
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not the end of the speech, then certainly by the end of the night.
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You know, I was, yeah, born and raised in Norristown, Pennsylvania, like Cliff said.
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I was the Temple University in Philadelphia College Republican chairman.
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And I believe that the current Temple University College Republican president, he was here earlier.
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So it's amazing to see, yes, believe it or not, there are actually College Republicans
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And believe it or not, though, because I just got done an event up in Penn State with Charlie
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Kirk during the election, we had 3,000 students come out.
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There is something happening on campus, and it's incredible.
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But that's how I got my start at Temple College Republicans.
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I was then the Pennsylvania executive director of the College Republicans.
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Then I kind of got out of it for a while, joined the military, joined the United States
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Navy, and then somehow got into conservative politics when President Trump started running.
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But all I got to say, I've always said this, Pennsylvania is the play.
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The Keystone State is the key to winning the country.
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And for years, I would try to explain this to the leaders of the Republican Party, and nobody
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It's out of reach because they didn't understand Pennsylvania.
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They didn't understand particularly the Western part of the state, the working class voters
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who may be registered as Democrats, who may, by and large, are registered as Democrats,
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Of course, as we know, in 2024, we've been turning them all Republican because it was through
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Donald Trump and through the shift of making our party into this non-establishment, breaking
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through the mold of sort of the old way of things and turning it into that workers, populist,
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populist, nationalist kind of government and kind of party that we're fighting for.
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So no wonder, you know, like a Mitt Romney wasn't going to win here, or a John Kasich wasn't going
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And if we continue to embrace that and continue to go forward, I'm here to tell you right now,
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and I'm here to tell Josh Shapiro, a little 5'3 Josh Shapiro, that Pennsylvania is going
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I used to think he was short until I met President Zelensky a couple weeks ago.
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That's what I always say, because they don't know that when I say I'm from Delaware, they
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I just tell them it's 20 minutes from Biden's basement, and then they get an idea, and you
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know, you go out on the porch, and if it's quiet enough, you can actually hear him snoring.
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But I got into the new media very much like right around the time Jack did.
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I was in academia for 20 years, and I remember when I was getting my Ph.D., it was during
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I had studied a lot of national populism and nationalist populist movements around the
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Indian, India, the BJP party with Modi, as many people interpret Putin that way.
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And it was the Obama years, so I thought, well, these movements are never going to come here.
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And I can still remember to this day listening to the, or reading about the three themes that
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every populist movement hit, border security, economic security, and cultural security.
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And a few years later go by, and this brash billionaire comes down that escalator and gets
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in front of the world and gives a 50-minute speech.
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Guess, if you analyze it, guess what the three themes were?
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Border security, economic security, and cultural security.
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And I remember, so this is a summer of 2015 that I asked my colleague at the school that
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I was teaching at, who's in charge of marketing, I said, you know, I'm listening to a lot of
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conservative talk radio guys who didn't quite know how to make sense of Trump.
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They were still very, you know, pro-Ted Cruz or Rand Paul, what have you.
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I guess, you know, I think Marco Rubio was really popular back then.
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And so I asked my colleague, you know, I just feel like the only way I can make the voices
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stop in my head is if I could somehow get out there and get these three themes out and
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And he said, well, why don't you start a YouTube channel?
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I started making videos just trying to explain Trump in a way that I thought was missing in
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I mean, if you remember at the time, I mean, Glenn Beck hated him.
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And I said, I think this is after June 23rd of that year, 2016.
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And Boris Johnson at the time said, Brexit will make Britain great again.
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I mean, so I said, look, these are all the themes that's going on here.
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There is a worldwide revolt against liberal globalism.
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Liberalism and liberal globalism hits us at security points that we were guaranteed as
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a nation state, solid, secure borders, a thriving economy that helps the middle class and celebrating
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our traditions, not denigrating them as racist and bigot and so on.
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And then I asked my 40 followers, do you want me to keep going?
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Because there were elections later on in Moldova and Bulgaria.
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There was another one in the Netherlands with Geert Wilders, who eventually won.
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And here we are, 1.2 million subscribers on YouTube.
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I'm not an academic anymore, which I do not miss at all.
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You know, when we launched our program here in PA, I was going out doing media.
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And I asked both of them to come today because there was something very different about their
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You know, if I did different shows, and this is not a shot at anybody, but, you know, you
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There was something different about what both of you have built.
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When I would go on and you guys would analyze what we were doing with the PHAs, and you would
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turn to your audience and say, you know, this is the most important thing we can be doing.
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I want you guys to talk a little bit about, like, how do you build that audience of people
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who are not just watching because it's red meat?
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They're watching because they're learning, and they trust what you're telling them.
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Talk to me about building that audience, and why is that so different from typical, you
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So, you know, I'm sort of a, you know, a creature of social media, and certainly how
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That would be nicer than what most of the media describes me as.
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But it's that idea with social media, and that's really where I built my foundation,
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built my house, was on Twitter, now X, and I've been on there for, believe it or not,
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And through social media, what you can do differently than any other form of media is that you can
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build that direct connection with the audience.
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You can actually sort of meet people in a sense.
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You can have that immediate gratification for a listener or for a, you know, an interactive
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participant, a follower, a subscriber, whichever, you know, your picture poison of social media
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And that's something you don't get on television.
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It's something you just don't get really anywhere else.
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And in fact, there's entire great live streamers on various different platforms, and everyone
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does it now, where all they do is respond to comments.
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They don't even have like a show that they're doing.
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I think it's incredible because it's connecting people in a way that's direct, it's immediate,
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and it's giving that authenticity that you're not getting, because that's what people want.
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People were so sick of the polished corporate legacy media and were sick of the lies.
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And believe me, I grew up reading the Philadelphia Inquirer, so I know a little bit about media
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You know, I think the prerequisite to work at the Inquirer is, the Filthy Inquirer, is
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And so it's with that authenticity on social media that, you know, and now I've grown to
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over 3 million followers just on X, and, you know, I've picked up on Real America's
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voice streaming, and actually, you know, and God bless them, but I'm now also carried nationwide
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And so it's just, it's been an incredible ride, incredible to see, but it's the only
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thing that I guess I could say is it's that authenticity that's the key.
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And really what it is, and I think we all felt it with Rush, if you remember, I mean,
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there was a sense you just felt Rush was your friend when you would listen to him.
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And I think he really, he was a guy ahead of his time in that sense.
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And then there, so there was a sense, this parasocial is, well, they're not my friend that
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I hang out with, but they're not these superstar, polished celebrities and so forth.
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When we meet our audience and our fans, it feels like I've known you for a long time.
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I mean, it's just, there's just a connection there.
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They basically see us, I think in many ways, as like a Skype, a Skype call coming in, but
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it's only kind of one way, or they get to comment and all that kind of stuff.
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So I do, I think what we're tapping into is a whole different form of relationship.
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And what we're finding is the left can't really do it.
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I think it's largely because the left is so elite.
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It's so aristocracy oriented, whereas the populist movement is of the people.
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One time they made, you might've thought they'd be at opposite sides.
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As a matter of fact, at one time they were, but that's only if you're looking at it horizontally,
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But if you're looking at vertically, people versus permanent political class, right?
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Ordinary Americans versus oligarchs, as it were.
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All of a sudden, a lot of people would not have been on the same side are.
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And so I think that's what makes our movement so amazing, is that it brings people from all
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We're all united in a love of faith, family, and freedom.
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You know, one thing that was fascinating to me during the cycle was I think this was the
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first presidential election where it wasn't just based on people getting their media,
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And I mean, even Trump, uh, Baron Trump, uh, was the one that got him to do, you know,
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And I think, I think I realized that when my dad was sending me, uh, Instagram reels of
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Harris, I mean, just, or some, I mean, we've all seen these, right?
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Just not being able to put a sentence together.
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And I'm thinking to myself, man, this might be a bigger moment because everybody is, you're
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I'm not talking about the people in this room, right?
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We're all tuned in the politics, but when normal people are getting information from
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this decentralized type of communities or different shows, I just think it had a, you
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know, I think it helps, you know, the working class.
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It helps the blue collar that are usually just fed, you know, spoon fed one message.
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Like, how does this progress in terms of legacy media, you know, having its final breath?
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Like, give me kind of your thoughts on, on prediction.
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So, you know, I think we're going to see the trend of decentralization continue.
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It's, it's the television model is going the way of the dinosaur, the, the only being on
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Part of the issue with that was because there was such a high cost to be on television, to
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be able to be a broadcaster, to actually be able to put that all together.
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I can, I can pop up on Twitter and all I need is a, is an internet connection.
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And then I go up and people ask me all the time, they say, do you use special
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I said, no, it's literally just me going on my phone, on my account, typing out a tweet
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And, and, you know, they, the issue though, I guess I would say going forward is because
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there are so many different things that are out there.
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What it's created is a loss of shared self and a loss of shared new traditions.
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And so you may, your people have, you have people that are totally split into different
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And it's almost like pick your own adventure for which type of news you want to follow.
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And then the only question of course, is which one becomes more, which one comports more
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And so people realized television wasn't comporting with reality.
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They just, they constitutionally are not able to do it because they're never going
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to be able to beat a guy who can go up on Twitter and get a video of, you know, Hillary
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Clinton falling out at the 9-11 rally or the 9-11 Memorial.
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And they have to chuck her in the side of a van, like a piece of beef.
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It's as, think about it though, that video, that video, it is, I know.
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What's so seminal about that video is this was the 9-11 Memorial.
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Zdenik Garza, a firefighter who was on his day off from Jersey City that had come over
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and happened to view all this, films it on his phone, and he posts it to Twitter.
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They're never going to be able to compete with that.
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Number one, because what he did is cheaper and far more effective.
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And number two, because they would never show it.
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We ain't seen nothing yet, I think, in many ways.
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I mean, we're in the midst of what scholars call a third industrial revolution, and the
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media is caught in the doom loop of an ending age of a second industrial revolution.
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So, you know, your first industrial, you know, we're going to 18th century.
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That's the textiles getting mechanized and so forth, mass produced.
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And then the second industrial revolution is when you scale that mass production to literally
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And the third industrial revolution is a digital revolution.
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And what's so fascinating with that one is it's not limited by time and space now.
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And there's no gatekeepers in this world either.
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When I was in, Jack and I were talking earlier about being in Baltimore, I was, I went to
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Has anyone ever seen the George Peabody Library?
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If you can survive Baltimore, I would absolutely recommend going to see George Peabody.
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And so, if you go there, you're going to be blown away because you walk in and it's
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just, it is, they call it the Cathedral of Books.
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I mean, it entails 300,000 books and they go up these stacks up into the sky.
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But besides the beauty of it, back in the day, in that late 19th century when it was
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If I wanted to access 300,000 books, I had to go to George Peabody Library, right?
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A hundred million books in the palm of my hand.
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Cyberspace doesn't care because, at least theoretically, it's infinitely scalable.
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It has blown the legacy media's business model to smithereens.
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Because the legacy media is rooted in information monopolization.
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Back in the day, I had to go to the media to find out information because they had a privileged
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And I had to go to them for information just like I had to go to George Peabody Library if
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But now, with this world that's rising, that information has been radically decentralized
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And now you and I have access to the exact same information that anyone at CNN has.
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Everyone in this room has the power now to fact-check CNN.
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And they've been found wanting, if I might put it mildly.
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So all I can say is I think their business model and their days are over, just like the
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But newspaper circulation today is its lowest level since World War II.
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The all networks combined plus cable channels combined cannot get the audience that Walter
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Let me ask you guys to each close here, two pieces of advice or two categories.
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One would be anybody interested in creating content, getting involved.
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And then two, Jack, you hit on this a little bit, but there's so much noise out there.
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How do you figure out what it is that you want to kind of consume?
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I know you're going to say just turn on Real America's Voice for nine hours a day.
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But any advice to content creators and just how to dissect through it?
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Well, I mean, once you've picked out your phone, gone to your podcast app and subscribed
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to human events daily, and then, of course, checked out the war room where we get the
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You want to find certain things that you can speak cleverly about.
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This is something that you're knowledgeable about.
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So a lot of people try to be generalists online, and I think this is foolish.
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You want to be someone who's understood for your specialized knowledge on some certain issue.
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He's a woodworker, so he does stuff about woodworking and stuff.
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And so the idea being that when there's so much noise out there, someone has to be able
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to explain what's actually happening, what's the geostrategic analysis, what's actually
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going on behind the scenes in Washington, D.C., which is something I do to quite an extent.
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Maha movement is the most popular movement in America today.
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And if people do not understand the power of the Maha movement and the ability for everyone
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and every mom and every wife and grandmom and everything else, aunts and whatever in
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And so understanding that all of these are different nodes for you to get involved socially,
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for you to get involved online, then you start to build up your trust.
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You've got to be interesting, you've got to build up those networks, you've got to build
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up those relationships, like we were talking about, those connections.
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People say, how do you get so many followers, Jack?
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I said, I did it every single day for 13 years.
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I did it every day for 13 years, day in and day out, and I stayed consistent, and I never
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They'll say, yeah, he's the same, he's just more.
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And, and if you have that authenticity, but, you know, be interesting, people will follow
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you, people will come, but, but, you know, to Turley's point, you know, we're not going
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And the information war is now being waged on these little pieces of glass in our pockets.
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So, politically speaking, if you are involved and you want to move the needle, you must
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become adept at social media, or you will die in the process.
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You, you, um, if you have a camera, if you have a smartphone, you're already a cameraman.
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And if you have a social media platform, you're already a commentator.
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That's, that's the beauty of this democratization.
00:25:04.700
Uh, in terms of the knowledge element to it, um, you know, obviously, expert epistemology
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Uh, Fauci did more to destroy, I think, the, the, the political class than any one person
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That's when everyone saw that these so-called experts are actually dictating to us.
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So, that's when you start to get into much more of a democratic epistemology, form of knowledge.
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One of the key ways is what's called corroboration.
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Are different people from different walks of life all coming to the same conclusion?
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Uh, it's known as technically critical realism.
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And the first thing I say is, I gotta wait till it's corroborated.
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I want to see somebody else go, yep, here's another source for the same conclusion.
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So, it's that kind of corroboration that's going to help you sort things out.
00:26:15.940
Well, I think one of the reasons why Joe Rogan just seems to embody this, this new media so
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well is because I think the days of us being lectured to are over.
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Because we have the same access, the same information as anyone at any of these big media outlets are,
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You see, they're not, they're not trying to control.
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I think we are the only media that is going to survive in an age of what's technically called
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techno-populism, where technologies are freeing us from the old liberal industrial order.
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The only media that's going to survive is a media that's ultimately accountable to you.
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And the reason why I think the legacy media is dying is because it refuses to be accountable
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It refuses to admit, yeah, we lied to you about Biden's acuity.
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And now they're actually throwing him under the bus and pretending as if, oh, well, I
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did, that's so, oh, you know, and you're like, we all saw it four years ago.
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We saw the guy had to be shoveled in everywhere he went.
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So I think any media that's not ultimately accountable to the people will not be able to
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survive a new era of techno-populism, where media has to learn with you, it has to discover
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with you, and it has to awaken a sense of curiosity and awe.
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Ladies and gentlemen, a big round of applause for these two and everything done for our movement.