Impaulsive with Logan Paul - Bruce Buffer On Logan Paul Fighting UFC, Dark Times w⧸ Dana White, Battling McGregor

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00:00:30.480 Lisa, tell them about our new show.

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00:01:30.000 Hi, this is Kylie Brakeman, Angela Jaritana, Jeremy Culhane, Patrick McDonald, and we're

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00:02:12.420 And now, this is the moment you've all been waiting for.

00:02:19.720 It's time for It's Paul Sam!

00:02:26.260 Hey, I think we should open the episode with that.

00:02:37.600 I think I'm going to retire impulsive.

00:02:39.500 But that said, I am starting a new show this year.

00:02:41.700 So you're all hired.

00:02:44.320 Caleb, you're hired.

00:02:45.680 Dylan, you're on the show.

00:02:48.600 I'm here to tell you today.

00:02:50.040 Yep, you're host.

00:02:50.540 This is your big break, dude.

00:02:52.860 Unbelievable.

00:02:53.900 Well, this show is over.

00:02:54.880 This is the last episode

00:02:57.100 Thank you for watching it

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00:03:04.420 Yeah man, I'm over it

00:03:06.200 I don't want to do this anymore

00:03:07.120 You go through peaks and valleys

00:03:08.380 It's like nooks and crannies like the English muffins

00:03:12.100 Every day is not a good day

00:03:14.460 Well it's not just me

00:03:15.280 Our co-host didn't even show up

00:03:16.700 The interest is dying

00:03:19.800 We can't even get the people we pay to show up

00:03:23.460 Who own a percentage of the show

00:03:25.260 To show up

00:03:26.660 I mean

00:03:27.560 The interest is dying but

00:03:29.480 We just got a whole bunch of new brand deals

00:03:34.100 Oh alright well

00:03:35.500 I love this show

00:03:37.440 This show is awesome

00:03:38.080 Literally probably will be

00:03:40.740 I'm joking guys we'll never leave ever

00:03:43.660 We'll be entertaining you or making you pissed off

00:03:46.740 Or making you bleed 0.98

00:03:47.720 Or making you bleed

00:03:48.500 Every single week

00:03:49.820 What are you doing moving the chair Bruce Buffer

00:03:51.520 Look at Bruce Buffer

00:03:53.040 look at him look at him

00:03:55.260 Caleb look look at him

00:03:56.360 Caleb if you don't look at Bruce Buffer

00:03:59.000 why are you moving the chair

00:04:00.740 so what

00:04:03.040 George is flying in

00:04:05.300 oh he's here

00:04:07.080 George no no no he's

00:04:08.860 on his way he's coming

00:04:10.680 to the podcast he had a flight get

00:04:12.660 rerouted when it rains

00:04:14.660 even just a little bit in LA

00:04:16.480 everyone panics flights get rerouted

00:04:18.940 and no one knows what to do

00:04:21.020 and they start tweeting

00:04:21.780 You see any good tweets

00:04:24.020 No I try to stay off Twitter

00:04:26.460 Yeah not the best place huh

00:04:28.080 In general absolutely not

00:04:29.880 It really is is it

00:04:30.980 I would say it might potentially be the most toxic platform 0.99

00:04:33.320 Yeah no shit it's dark 1.00

00:04:34.500 What is the deal 1.00

00:04:35.740 I thought like Elon was going to come save it

00:04:37.520 I'll tell you what the deal is 1.00

00:04:39.080 When you give every fucking idiot on this planet 1.00

00:04:43.040 A voice 1.00

00:04:44.140 And they can collectively

00:04:45.580 Gather themselves together 1.00

00:04:48.460 As a group of idiots 1.00

00:04:49.620 You have Twitter 1.00

00:04:51.220 i think you're missing the point i think that happens on every platform i think that happens

00:04:55.180 no where's the retweets on instagram no no where's the retocks on tiktok is

00:05:00.080 the difference is you could share on instagram the difference is on twitter every instant every

00:05:06.320 reel it's not the people that are the problem it's the it's the anime pfds you know they're

00:05:11.700 not actual humans oh they're anonymous yes you know they're bots yeah that's the issue 0.88

00:05:17.060 nah nah nah that place sucks but shout out elon you're doing great i don't know all right

00:05:23.440 our guest today i'm gonna try to do this like him our guest today is the voice of the ufc 0.97

00:05:30.840 and even a second degree black belt himself i can't do it he's a second degree black belt

00:05:37.560 having trained with none other than chuck norris and of course the brother of famous announcer

00:05:41.240 Michael Buffer but he didn't always know that

00:05:43.300 Here to tell us about that and more

00:05:45.040 It's time

00:05:47.520 For Bruce Buffer

00:05:50.100 I tried

00:05:55.180 Welcome to the show brother

00:05:56.860 Welcome to the show Buffer

00:05:59.040 Normally we have a third

00:06:02.240 A third right there

00:06:03.640 He'll be on his way here

00:06:04.480 He's just a little late

00:06:06.580 Flight problems 0.99

00:06:08.440 yep yep yep you should give him shit about it when he comes in you should actually you know 1.00

00:06:14.600 what maybe don't give him shit about it when he comes in sometimes when our guests bully 0.99

00:06:19.140 george especially in this room it's not received too well this is the same room that george walked 0.97

00:06:24.000 out of the bobby lee podcast uh there's some there's some trauma that's happened in this

00:06:30.120 setting anyways how are you bruce i'm good i'm good how are you happy new year happy new year

00:06:34.220 number one yeah absolutely absolutely 2023 is off to a shit start uh but that's all right how's it

00:06:39.500 for you huh you feeling energized ready to start the year i'm energized i was out uh saturday in 0.81

00:06:44.340 phoenix announcing the fiesta bowl nice and one of the greatest football college football games

00:06:48.740 i've ever seen in my life i mean they had 44 points scored in the fourth quarter setting a

00:06:52.360 record for college football it was like 94 points total almost 100 points in the game

00:06:56.900 and it was right down to the last minute it was just it was awesome it was amazing oh my goodness

00:07:02.160 So I got to go out on the field in the beginning, announce halftime.

00:07:04.680 And, you know, college football, I've done pro games

00:07:06.580 because I can announce the Raider games.

00:07:08.080 Yeah.

00:07:08.420 There's definitely a difference in the tempo.

00:07:10.240 No way.

00:07:10.940 Is it more exciting in college?

00:07:12.760 It's really tremendously exciting in both.

00:07:14.820 Okay.

00:07:15.260 But that young blood comes out.

00:07:17.260 You can just feel it, you know, just the emotion and everything.

00:07:19.900 It's pretty wild.

00:07:20.480 You a fan of any college football team specifically?

00:07:22.840 You know what?

00:07:23.520 Not really anybody specific.

00:07:25.140 I mean, I'm an old Philadelphia boy.

00:07:26.520 So, you know, Penn State, you know, I always like seeing USC.

00:07:29.160 But it's like announcing fighters.

00:07:30.860 i'm an equal opportunity announcer so whoever does the best job may the best team the best man

00:07:34.440 best are you are you a birds fan being from phillips big time me too big time eagles forever

00:07:40.280 sorry raiders but they know that already too eagles forever they're playing great this this

00:07:45.060 year i don't know what will happen between now and the time this goes out but like they've been

00:07:48.720 playing great jalen hurts being out was a little problematic what a name hurts and he's hurt but

00:07:52.420 you know it's like his shoulder i mean they've lost two games they got to get home field advantage

00:07:56.820 coming this sunday so do you put him in do you leave him out no he has to play you know

00:08:00.800 He's got to play.

00:08:01.600 What's the backup dude's name?

00:08:03.080 Mention or whatever?

00:08:04.280 Yeah.

00:08:04.540 He's just not.

00:08:05.460 He's not it.

00:08:06.360 Like, we need Hurts.

00:08:08.500 There's the it factor in Hurts has it.

00:08:10.240 Yeah.

00:08:10.580 Like Logan's got it.

00:08:11.380 Hurts got it.

00:08:11.900 I don't even know if Logan really has it.

00:08:13.180 I don't think so.

00:08:13.720 His brother.

00:08:15.080 That guy's good.

00:08:16.640 And undefeated.

00:08:17.640 Oh, your brother, Jake?

00:08:18.540 Yep.

00:08:18.720 The opposite of me.

00:08:19.400 Just defeated.

00:08:20.740 Well, you know what?

00:08:21.720 Defeated or not.

00:08:23.060 Everybody's a winner.

00:08:23.720 Whether you lose or win.

00:08:24.620 I mean, if it's a great event, you win.

00:08:26.580 Yeah.

00:08:26.900 Yeah.

00:08:27.200 You know, I'm going to keep saying that to myself.

00:08:29.520 Bruce, listen.

00:08:30.800 for those of you who don't know bruce you know bruce uh you are the voice of the ufc and i'm

00:08:37.020 actually going to take that even a step further and say you're the life of the ufc oh dude thank

00:08:41.500 you when i first met you at dan bazarian's party when i first met you there i was so excited

00:08:50.480 because i've been a ufc fan my whole life that's my sport i love combat sports right and i see how

00:08:56.820 much effort and how much heart you put into your job thank you you get me fired up i've been saying

00:09:03.360 it for years i think you're probably like one of the hardest working people in the business

00:09:06.320 i you know i think i'm the only announcer announcer loses maybe three or four pounds

00:09:09.920 of water weight by the end of the night seriously throwing it in i i've got to do it when i started

00:09:15.020 out everybody wanted to be like my legendary brother the greatest announcer of all time

00:09:19.140 michael buffer okay and let's just put it on the table is that and when i started out i would stay

00:09:23.940 still and i'd be reading the cards and working on my voice and i no offense to the announcers

00:09:29.320 out there including my brother but it just it was boring i had this tiger in here that just needed

00:09:33.900 to get released and then i started doing other events where i'd because i mean i used to bang

00:09:38.780 a lot i definitely had my share of the fighting world and i know what these fighters go through

00:09:43.580 and stuff so i wanted to introduce them the way i would want to be introduced and it just evolved

00:09:48.460 like an evolutionary process to where either they're getting in my face or i'm getting in

00:09:52.480 their face or they want a fist bump i never instigate the fist bump that's them coming at me

00:09:55.960 but it's such an amazing compliment of respect that they allow me in their space

00:10:00.080 right because they could easily just go you know get out of here right um but it just evolved over

00:10:05.680 time and and i always said it's not what i say it's how i say it so i put every bit of passion

00:10:10.160 emotion i give them everything to enhance that moment for them because they're about to put

00:10:14.040 their blood sweat and tears on the line in their lives right i've done that show with i blow my acl

00:10:19.640 the night before i had to do three ufc's in a row three days in a row the doctor said stay in bed

00:10:23.180 for a week no i went in there and did it on one leg i've blown out back 103 degree tempo it does

00:10:28.580 it doesn't matter i can always get my job done they're fighting okay there's a big difference

00:10:34.260 like dana white said you'd have to shoot me to keep me out of the octagon no way has anybody

00:10:38.520 ever tried that before they try to keep me out they haven't tried to shoot me yet because i shoot

00:10:42.580 back so it's okay you are fiery you're fiery dude that's what i love about you and uh when i met you

00:10:48.600 again i was just i was so excited and i'm proud to say then after having some dinners with you 0.51

00:10:53.820 we exchanged numbers and stuff uh you are just as cool if not much fucking cooler as i thought

00:11:00.720 you'd be in my head wow you're one of those people that when people meet you they're even 0.76

00:11:04.880 they're blessed with more than their image that they had of you wow logan you make that door a

00:11:11.640 little wider my head's gonna be a little big no you don't i mean i mean uh the story about your

00:11:16.800 brother i want to get into a little bit i know i know you told it a thousand times but thank you

00:11:20.800 very much for your words it means a lot to me i mean i met you i knew about you before i just

00:11:25.020 have to interrupt for a second and you're a gentleman you're cool we get along i can call

00:11:30.740 ourselves friends and um that's you know i love it we text each other once in a while you know

00:11:36.100 i'm in your corner all the time i love everything that you do and i think you do it incredibly well

00:11:40.400 thank you man i'm just should i leave do you guys want to like no i mean like a back room or

00:11:45.380 something like that what's good well we've had a little bit of a relationship over i know i'm

00:11:49.700 just kidding and i've had dinner with you guys you guys are have a ton of fun together it's it's uh

00:11:53.960 it's awesome to see i mean you guys are in a similar space both have love for the fight game

00:11:57.820 and you know there's a lot of overlap there there's you know the the passion shows i mean

00:12:01.280 we both wear it on our sleeve for what we're sure for sure i mean i'll always i tell i'll be the

00:12:05.000 first one to cash the paycheck at the bank on a monday morning but i'm not always about the

00:12:07.820 paycheck right i mean i was when he had to but it's about what i'm doing it's the experience

00:12:12.440 it's it's i can tell you so many different experiences i've had in and out of the octagon

00:12:16.020 over the 28 years i've been doing this which will be 20 27 27 years in february that would actually

00:12:22.480 be awesome if you could is there one that sticks out to you more than any other moment if you look

00:12:26.660 at your entire reign of of uh announcing in that octagon like one that really sticks out to a

00:12:32.220 moment that you felt in in your heart was like the moment for you probably when i blew my acl

00:12:36.620 in front of 55 000 people and you can relate you can relate to that yeah that kind of like was an

00:12:41.820 experience i didn't fall like you know um god bless the football players but at least it didn't

00:12:45.440 fall i still stayed i still stayed up but no you know what all kidding aside it's like asking me

00:12:51.520 what the greatest fight is who's the greatest fighter it's impossible superlative i can only

00:12:55.200 give you examples of great fights and great fighters yeah the moment i think i've seen the

00:12:59.020 greatest fight two weeks two months later i'm seeing the greatest fight yeah you know and that's

00:13:03.500 the beauty of our job and we as participants are in an experience where we get excited because i'm

00:13:09.320 a fan first and an announcer second period i think you have to be you have to be yeah but i've

00:13:15.000 had so many other experiences in so many different sports you know whether it's watching michael

00:13:19.260 jordan uh sick as a dog before the flu game scoring six points having my brother announce

00:13:24.740 it as his manager i'm michael's manager going out and watching him come out in the second half and

00:13:29.140 scoring over 40 points and winning the nba championship and being on the court with them

00:13:33.480 as they're celebrating and it's all coming down and you know these are moments you just can't

00:13:38.900 forget you know it's unbelievable did did a lot of them ever like bleed into each other to a point

00:13:46.080 where like at some point in your life where you had to stop for a second and pause and just like

00:13:51.440 really recollect and take in the fact that you just witnessed 20 plus years of carnage and

00:13:56.880 awesomeness that's one of the reasons why i wrote my book almost 10 years ago because i as you go on

00:14:02.060 and you'll find this out too being as young as you are um i'm 65 you know i've been around a long

00:14:06.360 time and i wrote the book to remember what i've forgotten you know and that's what was so much fun

00:14:11.180 about putting my heart on the table and writing my book my biography or autobiography whatever

00:14:15.500 you want to call it um it's time because it allowed me to relive those moments you know

00:14:20.220 i think that's so important i'm so glad you did that because kind of reiterating what he said

00:14:25.740 there has to be a point where you're just numb to seeing the most epic moments in sports history

00:14:31.400 back to back to back to back to back and in a way there's two of you you have your again your

00:14:36.080 brother michael so you guys get to feed off each i know that feeling i have a brother of my own and

00:14:40.460 you guys get to feed off each other amplify each other and so like documenting that has been

00:14:45.020 amazing i i uh if i could read i'd read your book bruce is there an audiobook no and he's trying to

00:14:51.200 don't you think i would have an audiobook like what what's that all about you need to do your

00:14:55.180 own audiobook so i i wrote a book i've i did the audio for it as well it will take you 20 hours

00:15:00.480 plus in the studio to do it but it will it'll be a full new boost of sales and it will mean a lot

00:15:05.860 You got a connection to make it happen?

00:15:07.160 Absolutely.

00:15:07.580 I'm giving you the job and the commission.

00:15:08.740 Gotcha, bro.

00:15:09.300 Gotcha.

00:15:09.840 Easy.

00:15:10.180 We are proud to announce Raycon is back as a partner on this show.

00:15:13.380 This is the time of the year.

00:15:15.080 Everyone's talking about making big changes, which is all well and good,

00:15:18.320 but most of the time, pretty unrealistic.

00:15:20.540 Mike already broke his 75 hard.

00:15:22.600 Dang.

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00:15:58.460 Raycons want to make sure you'll feel great about the purchase.

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00:16:17.820 impact go to buyraycon.com slash logan today to get 15 off your raycon order that is buyraycon.com

00:16:24.240 slash logan score 15 off back to the program i think documenting just for any human being and

00:16:31.040 this is just like an overall note, is super important.

00:16:33.660 Like so much stuff happens in one's life.

00:16:37.580 It's part of the reason I love filming so much

00:16:39.740 and have my whole life is, you know,

00:16:41.740 you don't get those moments back and you will forget them.

00:16:44.220 The human brain is just like a memory card.

00:16:46.880 It has a capacity.

00:16:47.780 Absolutely.

00:16:48.380 And you're going to hit that gigabyte capacity one day

00:16:50.200 and then start missing and losing moments

00:16:51.880 that are really important to you,

00:16:53.020 but you just forgot because you can't remember that much.

00:16:55.240 You know, I've been a meditator since I was in my 20s and stuff.

00:16:58.460 And I'll sit back and all of a sudden

00:17:00.440 these things these thoughts these experiences will come into my head whether it's in professional or

00:17:04.540 my private life and i was like wow really oh my god i forgot about that you know oh that's all

00:17:09.600 that's awesome i've been i've wanted to get into it myself but i've hit like the those like uh

00:17:14.600 initial guardrails or like obstacles and trying to actually get to a point where i'm in that state

00:17:19.660 how long did it take you before you got to a point where you actually could experience like

00:17:23.060 some sort of positive from it i it was relatively easy for me at first because i went to what they

00:17:27.340 call an ashram and i studied under somebody oh nice and then they gave me my mantra which i've

00:17:31.540 never told anybody what my mantra is you know the word you repeat to yourself awesome well 0.96

00:17:35.720 exclusive right here on uh impulsive today the mantra is can't tell you damn it can't tell you

00:17:42.180 i mean he had a long line of people and he might have told every one of us the same word it doesn't

00:17:47.580 matter it's my mantra yeah don't ever tell i don't want to violate that i've never told anybody

00:17:51.040 and you do that every day do you wake up in the morning and do it you know it depends on what i

00:17:55.260 feel it's a great stress relief if you're worn out or tired you know both of us are on the road

00:17:58.680 we do a good uh 30 minutes of meditation is like taking a two-hour nap if you do it right speaking

00:18:05.000 of two-hour nap i'm so sorry for being late i apologize no it's okay it was southwest okay

00:18:12.300 it's not your fault georgie at all airline issues okay i was i was sweating about it because i have

00:18:18.180 the worst problems with uh with planes it's all right your cool beer makes up for it thank you

00:18:22.920 i feel kind of shaven today yeah you ever have one great for 65 thank you you're 65 yeah yeah

00:18:31.060 so i got my six pack yeah yeah so i wanted to talk about that because you just mentioned

00:18:35.400 meditating i know you've been mindful about meditation and and uh protecting your mental

00:18:41.020 fortitude uh but physically as well you're like you're super active yes you have to be have to be

00:18:46.960 is it is because of how intense you're going when you when you do your job no well you know it's

00:18:51.940 it's that but i mean i was always listen i've always trained i grew up the the point break

00:18:56.300 lifestyle i you know we train martial arts we surf we fought you know it's like that was the

00:19:01.380 whole thing i never even lifted weights until my 20s to me it was 100 200 push-ups a day maybe

00:19:06.300 some arm curls and surfing you know and um you know other things i like to do whether it's football

00:19:11.760 i was a water pole player i was a swimmer you know on the swim team i graduated santa monica high

00:19:17.300 so i was always into being athletic and i knew the importance of it so i maintained it to me it's

00:19:23.480 75 what you eat and 25 how you train right and we all throw it off you know we all fall off the

00:19:28.880 wagon on the food wagon but that's okay that's life you got to enjoy yourself but i used to train

00:19:33.020 to compete now i train to get older and to travel last thing i want to be is an 80 year old man where

00:19:39.120 i can't have a quality of life doing what i want to do the way i move around the octagon now i'm

00:19:44.560 still moving around the same way i moved around 25 years ago and 10 years from now when i'm 75 i

00:19:49.600 guarantee you barring any situation then i'm gonna be the same way and the moment that my passion

00:19:55.140 wanes or i can't physically do what i want to do then it's time to say hey i'm done and are you

00:19:59.460 willing to be honest with yourself should that moment happen absolutely i told myself that i

00:20:03.580 have to be i have to have a number of areas like you we make our revenue out of but my passion

00:20:10.000 wearing the ufc on my chest you know like a logo of pride i never want to give that up be honest

00:20:16.400 with me has it ever waned for a second have you ever had a lull where you felt stagnant in what

00:20:23.420 you were doing in the ufc or in my life in ufc uh the stagnant probably happened before the

00:20:30.580 fortitas and dana white bought it i mean i realized that we could almost be out of business

00:20:34.560 We went from having packed houses of 5,000, 10,000 or more people being the top 10 fastest growing pay-per-view on DirecTV and everything to Senator McCain calling us human cockfighting and all.

00:20:47.320 And we were taken off the air and kept alive by DirecTV and kept alive, thank God, by the internet and the fans on the internet.

00:20:54.420 And then I remember doing an event in Louisiana and there was only 1,500 people in the audience.

00:21:00.700 and kevin brandleman was the main event if you remember kevin brandleman who died a number of

00:21:05.540 years ago a great wrestler and so he he was coming out and he slipped on a pole in the back and fell

00:21:11.420 and knocked himself out right so we couldn't have a main event so i'm suddenly i'm getting ready to

00:21:15.480 go and they go buff you got to tell them there's no main event why yeah kevin brandleman's knocked

00:21:20.460 out he can't come out tell him tell him tell him told him it's like bottle and can flying time i

00:21:25.580 realize we're at the lowest point ever um and it really it just seemed bleak i thought you know i

00:21:31.220 was always into it always ready to do it but i think the machine was about to fall right then i

00:21:36.380 get a call from the owner robert meyer was at the time and he says bruce i've got some good news and

00:21:40.720 bad news and he said well the bad news is i sold the ufc the good news is i sold it to dana white

00:21:46.540 and the fertita brothers and they want to keep you and big john mccarthy and i said oh it's really

00:21:50.680 sad to see you go but and then i was at a boxing event um because i used to do undercards and

00:21:58.520 boxing on hbo when i you know as a man my brother's manager i did him because i enjoyed doing it but i

00:22:03.020 was also taking names and taking numbers and making deals you know on the side network that's

00:22:06.660 where you got yeah network so uh they took us to a really nice restaurant and they put out opus one

00:22:11.780 wine on the table and i'm like whoa i like this i like their style and i realized the passion and

00:22:16.720 the Fertitta brothers and the passion and Dana White and I thought now my whole energy my whole

00:22:22.840 passion was just relit so yes if I was stagnant it was back then since then we're working under

00:22:28.340 Dana White and the whole UFC machine has been nothing but a great rocket ship just constantly

00:22:33.800 going uphill and I've got a first class seat how can you not love that yeah it's been a crazy

00:22:38.380 journey the travel the travel gets to me once in a while oh is that one of the things that does it

00:22:43.200 i can imagine we we travel a lot it's hard but before before you bounce into the dana white

00:22:48.060 era because i'm sure we won't talk a lot about it but just before you get that phone call about

00:22:53.260 the purchase and you're in these like dark days louisiana 1500s people knocking themselves out

00:22:58.460 out on poles is there something you were doing uh a message you were delivering to yourself

00:23:04.920 something you were doing to keep your head in the game to keep showing up every night for the people

00:23:08.400 watching this that might be in a dark place in their job in their profession in their career

00:23:11.920 Is there something that you were doing to keep you in the game?

00:23:14.000 Here's my attitude.

00:23:15.200 The show is not about me.

00:23:16.700 It's about the fighters, okay?

00:23:18.760 And my attitude is that every night I walk out,

00:23:21.620 even three weeks ago, next week at the Apex,

00:23:25.320 two weeks from now in Rio de Janeiro,

00:23:27.280 it's my very first night.

00:23:28.840 I treat every night like my very first night.

00:23:32.200 I have to prove to myself the powers that be,

00:23:34.820 the fans, the fighters, that I deserve this job.

00:23:37.780 You will never hear me talk about my laurels.

00:23:39.840 Oh, I did this.

00:23:40.820 i did a 360 you know 10 years ago and you know did this i'm not that kind of guy right i'm only

00:23:46.540 as good as today and i've got to prove it to myself every day and that's where it's time comes

00:23:50.740 from i used to wake up in the morning just shave and go it's time you know to be the best i can be

00:23:56.700 today i'm a very self-motivated individual which you have to be as an entrepreneur yeah because

00:24:01.060 you don't always have the people around you pushing you you've got to push yourself and not

00:24:05.420 everybody's capable of that what made you have that mindset were you like at a dark place in

00:24:09.600 your life and then you're like yo I gotta hype myself up uh no I just always been I've been a

00:24:13.940 motivator I love I love doing motivational speeches I teach branding and marketing to

00:24:17.500 companies you know before COVID I would do appearances like that I have kind of a three

00:24:21.120 foot theory I like everybody around me to be happy prosperous and healthy and I know it'll

00:24:25.260 all come back to me right so I just have simple little simple rules in my life that I've kept

00:24:30.320 and maintained my entire life where did you like find these rules like did you just come up with

00:24:34.680 or is somebody that you looked up to taught you these or my i had an amazing father my amazing

00:24:40.060 mom who's still with me thank god and my dad um great guy he'd walk in the room either the girls

00:24:46.600 wanted to meet him the guys wanted to meet him or they wanted to fight him or whatever you know

00:24:49.840 just he just had this amazing charisma he was a marine drill instructor surgeon world war ii in

00:24:54.200 korea um even five years old walking in the room i go hi dad he goes son project your voice shoulders

00:25:00.080 back chest out let them know you're in the room right is that where you got it from that's where

00:25:05.620 i got a lot of it from michael will tell you that our father has the best pipes of all of us no way

00:25:09.460 yeah uh never graduated high school self-taught ran fortune 500 companies we moved from mal from

00:25:16.000 philadelphia to malibu when i was like 14 going on 15 um which was like culture shock going out

00:25:21.560 there i never saw blonde girls running out of the beach in atlantic city like up here

00:25:24.820 i saw waves when i was in beerus france when he took me to europe they took me to europe when i

00:25:29.960 was 11 and i said i'm gonna be a surfer someday i've got to do the sport so immediately i go out

00:25:34.340 i'm in malibu my hormones are flying and all i'm thinking about is learning how to surf and maybe

00:25:37.700 someday i'll lose my virginity so everything you know did did you do both did you do both

00:25:41.480 learned how to surf first you know i became baywatch and kind of everything followed

00:25:44.540 the michael story is fascinating it's crazy you and your brother have probably the best

00:25:52.340 commentating voice in sports thank you and correction announcing voice announcing

00:25:58.880 and you didn't know that he was your brother until you were an adult i was 29 years old

00:26:09.080 and you found out that this that this guy who's doing kind of the same thing as you has interest

00:26:14.860 similar to you was your brother i wasn't doing it i wasn't doing anything i'll give you a brief

00:26:20.500 history um getting back to my father being the entrepreneur that he became he was a writer and

00:26:26.580 whole bit i learned my entrepreneur spirit and my warrior spirit initially came from my dad he

00:26:31.780 probably introduced me to more situations in life got me in more fights in life than any best friend

00:26:36.500 i ever had just old breed right they don't make them like that anymore right so um he had me

00:26:42.900 watching boxing like almost fresh out of the womb teaching me fighting before i went to school saying 0.72

00:26:46.980 you're going to get stood up they're going to try and steal your lunch money this is what you do and

00:26:50.580 and i did it and it worked and it's like i'll always listen to everything my dad tells me

00:26:54.020 So I would, when we went broke, we went broke as a family living in Malibu.

00:26:57.820 We weren't rich.

00:26:58.560 We moved out there.

00:26:59.300 We were middle class.

00:27:00.720 We lived in Trancas Canyon.

00:27:02.240 All the celebrities and stars lived at the beach.

00:27:04.320 Steve McQueen was a good friend of mine for the last six years of his life.

00:27:07.480 I used to surf every day in front of his house.

00:27:09.140 He truly was Mr. Cool.

00:27:10.860 Son's still one of my best friends.

00:27:12.380 Had a great growing up out there.

00:27:15.260 But when we went broke, when he quit the Fortune 500 job, you know, making the good money to do what he loved, which is passion.

00:27:22.060 he taught me how you got to roll the dice and sometimes you got to say what the you know what

00:27:25.860 and go for it so he had his first book published within a year right and we would go he was a big

00:27:31.300 collector of military which i'm a big collector of sports memorabilia movie memorabilia and

00:27:35.260 antique weapons and artifacts so yeah you got to come on my house now you're talking about language

00:27:40.480 okay then we got it i know i know your language because i'm a big card collector love collecting

00:27:45.480 yeah i hope we get into a little bit of that on the show yeah so we would do these shows and i

00:27:50.060 would learn to cut my teeth you know talking to people and selling i mean i was selling german

00:27:53.820 lugers over a table for four five thousand dollars when i was 14 years old a lot of world war ii

00:27:58.040 stuff is that a lot all world war ii and behind oh all okay my modern weapons are purely for

00:28:02.620 protection i'm into the historical stuff and it's some of the most valuable greatest investments

00:28:06.600 you can possibly make you got like a panzer tank or something like that if i had room for it i'd

00:28:10.500 have one so yeah but anyway i learned how to cut my teeth there and even i i noticed there was like

00:28:15.500 a jewelry booth where the guy was making at the time turquoise and he she and coral necklaces

00:28:21.240 and whatever and I'll tell you a quick story um you don't mind if I get a little wordy I'm sorry

00:28:26.840 no this is your podcast you know we come we come thank you we come from you got to learn a lot from

00:28:31.920 your parents I mean we're we're all samples of how we grow up and I remember that one time I

00:28:36.860 went to my mom and I said mom can I borrow 75 dollars my friends and I want to go to mammoth

00:28:40.760 I need 75 for my gas and the lift tickets and whatever and she said son I don't have it

00:28:45.500 And then she came back to me the next day and handed me $75 in cash.

00:28:48.480 And she said, don't tell your dad, right?

00:28:50.180 My mom's not like that, right?

00:28:52.060 I go, I have a good time being a young buck.

00:28:54.600 Come back.

00:28:55.360 Two weeks later, I wake up.

00:28:56.500 It's midnight.

00:28:57.280 I hear them talking in the living room.

00:28:59.460 And they're talking about how they can't pay the rent that month.

00:29:01.620 It's $575 in Malibu.

00:29:03.900 And they can't pay the rent, right?

00:29:06.140 And I went back to my room.

00:29:07.260 And I just started to cry to myself.

00:29:08.640 And I thought, my mom just begged, bought, and steel to give me $75.

00:29:13.160 And they can't pay the rent?

00:29:14.080 i will never ever ask my parents for anything else i will take care of my parents right

00:29:18.800 and i started a jewelry business when i learned i learned from this guy at the gun shows he taught

00:29:22.880 me how to make necklaces and everything and i thought what a great way to meet girls in high

00:29:26.380 school number one and i thought the way to make money you love the girls this is like 1974 and

00:29:32.660 think about this guys i'm clearing like 800 a month in 1974 in high school it's a lot of money

00:29:38.220 that's a that's a ton and and rich there's a statute of limitations i can tell you another

00:29:43.020 story real quick. Did you get laid making that much money back then? Were you getting laid?

00:29:46.820 I think that those talk don't do and those do don't talk. So let's just leave it at that.

00:29:53.100 So there was one teacher and it was a gym teacher because I was the water pole player and the

00:29:57.020 swimmer. And I was, you know, I was starting team. I was CAF finals. I was really into the whole

00:30:01.440 thing. But then they wanted me to come in at like five in the morning and swim two miles before

00:30:04.920 school every day. And I thought, screw that. It's a half hour to get from Malibu to Santa Monica

00:30:08.660 High. I'm just going to relax. I want to get home, go surfing. That's going to be my workout.

00:30:13.020 so they had gym class and with respect to all the guys in gym they're playing badminton stuff

00:30:16.960 that wasn't my thing i would go across the street and have breakfast right so later on in this in

00:30:21.420 the semester i'm told that i'm failing gym by the football coach who was the gym teacher i can't

00:30:26.740 mention his name statute of limitations so i i said i i went home i made the most amazing necklace

00:30:32.280 because i i met his wife at one point and i went in to talk to him i said you gotta pass me i need

00:30:37.200 to at least get a c you know me you know i'm okay in gym you know i can run around the block

00:30:41.080 i made this for your wife i that was when i knew my ability to negotiate a deal

00:30:47.600 was starting i swear to god guys he passed me right tell you now but i won't tell you his name

00:30:55.040 i'm gonna be honest with you i don't think you need the statute of limitations to protect you

00:30:58.800 i don't know if there's a law against that i don't want to i didn't want to get him in any

00:31:01.880 trouble just imagine he's watching right now he's like he starts running so with that and all that

00:31:07.960 then um i just learned how to do business and when i when i graduated college i saw excuse me

00:31:13.180 when i went into college after high school i saw a card on the job board it's earned uh 250 to 450

00:31:19.260 a week selling over the telephone right and i think all of us have had some experience in

00:31:23.080 telemarketing with kids right so i went in i met it was office supplies paper and toner i got the

00:31:28.860 job had to be there five in the morning work away i became the top salesman within two weeks

00:31:33.680 you know making great money i saw the sales manager with his feet on the desk making a

00:31:37.800 couple thousand a week again back in 1976 you know 75 it's like think about that kind of money back

00:31:43.500 then and i thought i want his job i had his job within two months and then in 19 i left to start

00:31:49.000 my own company because i thought oh they're driving up in their porsches and their ferraris

00:31:51.980 but i'm the one making all the sales this is easy right so i opened up my own company 70 of the

00:31:57.420 sales force left with me because i was such a closer and a motivator making the money i wound

00:32:02.100 getting sued for a million dollars when i was 18 years old whoa it was the worst summer of my life

00:32:06.120 for taking the employees and the business from that other that that and i learned that one of

00:32:10.880 my partners who worked there took some leads you know the glengarry gillen ross leads took some

00:32:15.560 leads for sales which gave them some motivation so their whole reason for the lawsuit was to get

00:32:20.100 me back right so i negotiated again i closed my company i went back to work had to pay me more

00:32:25.000 money had to make put making a partner in the company all the sales people came back so it

00:32:28.320 sure nice i was the wolf of la but i didn't hurt people or steal from people i was just very

00:32:33.040 you know telemarketing was a thing and i own a number of telemarketing companies import export

00:32:37.380 businesses security company putting in if you go down to santa monica on main street i probably at

00:32:43.000 that time uh some 35 years ago put every alarm system camera system and every one of the

00:32:48.140 establishments along main street you've been hustling yeah you got the you got been an

00:32:52.100 entrepreneur my whole life i didn't graduate college i i went to college and that i'm doing

00:32:56.360 making the money in telemarketing and i thought okay i'm a year in let me stop for two years let

00:33:00.920 me see if i can cut my teeth and make my living in the street you know street street wise and i

00:33:05.920 and i'm college is great i'm not telling anybody not to go to college but it just worked for me

00:33:10.160 and here's the trail of adventure until i met my brother when i was 29 and then the fork in the

00:33:17.540 road happened and then i truly found what i wanted to do yeah so so what happened because it sounds

00:33:23.100 like you had made a pretty good life for yourself i was you were successful yeah i had a beach house

00:33:27.840 in the marina peninsula i was living the life of charlie sheen and two and a half men minus the

00:33:31.760 alcoholism and i was having a great time and then and then you meet michael buffer who you found out

00:33:36.720 was your brother we're watching tv mike tyson brought boxing back as the water cooler conversation

00:33:41.780 on a monday the way the usc is today and the the one to five amazing boxing events that happen a

00:33:47.800 year um i love boxing it's i don't compare the two as apples and oranges as tennis and badminton

00:33:53.720 it's you know to respect both as i respect professional wrestling so um watching out

00:34:00.660 comes this debonair handsome guy you know i mean nobody looked like michael buffer back then the

00:34:04.640 guy's great looking dressed like james bond doing his thing and i'm like wow what a job and then i

00:34:10.680 they put his name on the screen and and back when i was in telemarketing i saw every phone book in

00:34:15.420 the country and as a as a habit you look in the white pages to see the last name buffer i never

00:34:19.940 saw my last name in any phone book in the united states right michael buffer uh what's up right

00:34:27.200 so now without saying to my dad or anything i started calling bob arum's offices don king's

00:34:31.660 offices and trying to find out where he grew up who is this guy and turned out he grew up in new

00:34:35.660 jersey like very close near where i grew up in philadelphia and on and on and on and people

00:34:41.080 started stopping me in the street as he got more popular as popular as the boxers um as his as he

00:34:47.060 is today and they say is that your brother you know the guy michael buffer goes let's get ready

00:34:51.060 rumble i go no my brother's brian my brother's my older brother two years older and um but it

00:34:57.640 kept happening and happening so then my dad and i are driving up north uh to san francisco and

00:35:03.160 i'm telling him what's going on and i said dad do you have any idea who this guy is this is what i

00:35:07.820 got i think that's your brother because son i never told you you know i've been married to your

00:35:16.120 mom you know for uh 35 years whatever it was at the time and uh but i never told you my mother

00:35:24.120 your mom never told you but when world war ii when i went over to do my part you know overseas

00:35:28.000 as a marine when i was 20 i was married briefly for nine months and when i came back a son was

00:35:33.480 born and a divorce ensued and the last time i saw him was when he was two and a half oh my god and 0.54

00:35:40.040 just one of those things you know send off a check to the po box whatever michael was raised by foster

00:35:45.160 parents um his mother passed away when he was young like six he was raised by foster parents

00:35:49.480 and in his words quote had a beautiful leave it to beaver lifestyle had a great upbringing the whole

00:35:53.960 bit so then i had uh there was a casino the receipt of country club in the valley here

00:36:00.360 where they filmed that first scene in boogie nights you know that great long camera shot

00:36:04.660 so they used to they used to have a lot of great boxing there boxing events the goose and brothers

00:36:08.800 used to put on shows there all the time and he was there in a small arena so my brother brian

00:36:13.460 and i were telling that why don't you call leave a message right he did michael called back they

00:36:18.940 got together for lunch his son no way then we come together two weeks later we meet uh la trattoria

00:36:27.500 I'll never forget it, Barrington and Welsher, a little Italian place on the second floor.

00:36:31.920 And I'm waiting for Michael to walk in.

00:36:33.320 And I'm a fan.

00:36:34.180 I'm a fan of this guy.

00:36:35.720 Here comes in my half-brother, who I'm a fan of.

00:36:39.720 And I can't even tell you the feeling, you know, what happened.

00:36:43.840 But we all got along great.

00:36:45.520 It was amazing.

00:36:46.560 And then I used to travel for my businesses or whatever the case might be.

00:36:52.300 And I would stop off in Vegas and go to the fights.

00:36:54.140 And Huey and I would have dinner afterwards, you know, partied up a bit.

00:36:57.500 you know two young buffers having fun in sin city and uh i remember one night it was i know

00:37:03.320 the exact date it was november like november 2nd or 16th 1992 and it was riddick bow and evander

00:37:09.940 holyfield's first fight okay now we're at thomas and mac and i watch everybody going crazy as he

00:37:16.740 does the rumble you know jack nicholson hulk hogan losing their cookies you know the whole bit i'm

00:37:20.680 like wow something's here you know this is really big he hadn't even met a hat or a t-shirt right

00:37:26.440 so i instead of going and partying and playing blackjack and all the stuff we love to do in

00:37:30.360 vegas i went back to my room and it was like my hand wouldn't stop i just started writing three

00:37:35.600 pages of notes and put them in the football field the nba field movies tv video games toys

00:37:40.740 trademarked this properly and then i read an article where pat riley trademarked the term

00:37:45.980 three p when the lakers repeated and how he made like a million and a half dollars off merchandise

00:37:50.280 i thought okay so i met with trademark attorneys and michael had already i've been trying to get

00:37:55.480 a trademark and he did a trademark but it wasn't you got it as you know you got a trademark in

00:37:59.000 different classes and make it right it wasn't solid it could have been stolen from them

00:38:02.400 or other things uh because it wasn't protected fully so i met with michael and i said look in

00:38:09.180 so many words said basically michael i i own two companies at the time making the great money

00:38:14.040 living the two and a half men lifestyle like i was kidding about earlier and it was incredible

00:38:19.640 money i was making incredible i was burned out when we talk about passion i was burned out

00:38:25.400 i wasn't waking up going it's time i was waking up going oh god god it's time already it's time

00:38:30.560 do this telemarketing and this that the other so i just met with michael i said look michael i'm

00:38:36.780 i've had an epiphany i want to make you richer and more famous than you ever dreamed hopefully

00:38:42.020 myself in the process and i want to keep the hbo boxing ring as a base and i'm going to build

00:38:47.520 so many things out of this for you but to do this i have to become your manager and whatever that

00:38:53.780 entails but if i create video games toys movies as we've done over the years i'm your partner

00:38:58.960 okay can you pause for one second how long had you known him for at this point i say we're probably

00:39:04.980 three years in oh okay three years three three weeks but but still but three years is is long

00:39:10.820 but short in terms of like a new brotherhood right so yeah so what was what was his like

00:39:16.400 reaction like because you're his like new always but new kind of brother like who all of a sudden

00:39:22.680 is pitching him and by the way you're also like a great telemarketer so like what is his reaction

00:39:27.980 to this i can sell an air conditioner with eskimo okay let's just be real but but it's we knew each

00:39:33.100 other enough in that three four year period and respect each other he respected my business

00:39:36.680 yeah well i'm i'm listen i'm i everything i say is honest you play poker against me i'm gonna lie

00:39:43.480 through my teeth i want every one of your chips i want to talk about that later i'm a big poker

00:39:46.340 so um with that being said he knew that he knew my character he knew how i am he realized the

00:39:53.360 beauty of our family the family unit we are and michael likes to make money and of course he

00:39:57.180 wanted to make money but he never hired an agent you know he did everything himself

00:40:00.080 and that's micromanaging you do things yourself you can only go so far you know it's like the

00:40:06.100 old story i'd rather have one percent of a hundred people's efforts than a hundred percent of my own

00:40:09.340 so that's what i just you know showed him about and basically without signing a piece of paper

00:40:13.700 we each put in five grand we started the buffer partnership we never put another dime in the bank

00:40:17.800 account since then and i went out and i would go to trade shows uh toy shows in new york whatever

00:40:23.660 on my own ticket at that time you know it cost me 15 to go to kinko's and make the big promo kits

00:40:28.700 that i had and walking up you know i'm bruce buffer michael buffer you know let's get ready

00:40:32.880 to rumble you should put it on this and put it on that maybe make this make me make that

00:40:35.820 within a year i had the first two products i had a talking keychain and a talking mug so when you

00:40:41.900 drink it you know he's got a football player or box right it's going out if i say it will i get

00:40:49.100 sued by you guys no especially if i'm in the room and when i leave i'll see you next week so

00:40:53.120 no no you're cool you're cool it's i know the stories about me i'm the sheriff i'm the man

00:40:58.660 behind the rumble man behind the man behind the rumble and the sheriff of the rumble but

00:41:01.520 come on logan you know yourself impulsive that's you that's nobody else right let's get ready

00:41:08.100 rumbles michael when you trademark something you've got to protect it otherwise the government

00:41:11.540 can take it away from you i even uh don imus one time uh was constantly playing michael's voice

00:41:18.340 from the jock jam which really put michael over the top because they would play in all the arenas

00:41:22.600 but what i if i didn't do this i don't know if those five words of air would have lasted it

00:41:26.440 could have been an andy warhol 15 minutes like show me the money show me the where's the beef

00:41:30.220 you know all that kind of stuff um because when you think about it michael's career is still huge

00:41:34.360 and it's probably the most popular phrase in the world and i'm happy to say it's times getting up

00:41:38.140 there too yeah but um why is that it's because of careful marketing so when jock jams put out

00:41:44.740 their cd that all the arenas would play all the the big songs from dun dun dun dun you know all

00:41:49.720 this stuff everything was bmi and ascap registered i didn't do that i made it a copyright and a

00:41:57.380 trademark so that way if somebody took it and played it in the arenas of the raider games or

00:42:02.280 the ravens or the cowboys or whatever and i would hear about it i would call them up and say hey

00:42:06.340 you can't do that right you have to license it from us i'm not looking to sue you here's the fee

00:42:12.280 you can use it for the season and i started making deals before i ever even had an attorney

00:42:16.160 you know that had to be one of the first of its kind like had you heard of a saying being

00:42:21.140 trademarked only three people remember i mentioned earlier yeah and i never heard of you to that's

00:42:26.500 well it fueled my fire further when i realized that um because my initial reaction was to

00:42:33.160 trademark it but i'm proud to say that we're actually studied in trademark law in colleges

00:42:39.400 as a case law case study all the lawsuits and everything we've been involved in um i i'm not

00:42:46.800 the kind of guy where you hit me in the rear of my car and i get like oh my neck and i want to get

00:42:49.640 some money that's not it yeah it's business for sure uh one time there was a movie called rumble

00:42:54.960 in the bronx with jackie chan classic yeah before it came out i'm you know eating my cheerios or

00:43:00.140 whatever open up the la times and it's like four pages for four pages for five pages uh get ready

00:43:07.260 to rumble you know jackie chan and like whoa where's that come from so this was the first

00:43:13.100 legal case we had we went to court against new line cinema and um we were out of pocket over

00:43:19.600 six figures within two months you know how fast that could go and it gets kind of scary right

00:43:24.220 we we won the case we came out on top and then i met a great attorney who handled that for us and

00:43:29.140 he became my contingency attorney yeah and we started dealing protecting it and the don ima

00:43:34.420 story if i may tell you this real quick um he would play it all the time and i went into the

00:43:40.160 cleaner and i sent him a letter explaining it was a trademark i'm a fan of your show

00:43:43.900 trademark please do not say that but if you want to you know call me for permission i come back

00:43:49.100 from doing a ufc i go into my cleaners i go oh you were on the don ima show today don ima show

00:43:52.880 i don't know i'm still always talking about you and um they told me basically what he said is i 0.98

00:43:58.060 I got this stupid letter from this idiot, you know, named Bruce Buffer. 0.99

00:44:02.820 He says, I can't do this. 1.00

00:44:04.000 Oh, no.

00:44:04.780 And he just goes like this and plays it, okay?

00:44:08.900 Now, this is called the big ball move.

00:44:12.180 So I sent him through my attorney a copy of the lawsuit that I would file if he played it again, right?

00:44:19.280 Michael calls me a few days later from New York.

00:44:22.780 It's 6 in the morning, New York, 9 o'clock my time.

00:44:24.940 and the usa today has a story how we're being sued by infinity broadcasting to free up the

00:44:30.260 trademark which is which owned the don imus show right now we've got pockets this deep

00:44:36.240 they've got pockets this deep for sure you can be ruined in a lawsuit sure and um i'm thinking what

00:44:42.740 do i do i mean it's david and goliath time what do i do i sent my attorney and our attorney in

00:44:47.480 that afternoon to file a lawsuit against him i threw the dice you know and we came out on top

00:44:52.720 nice you guys are bulletproof it sounds like you know what i fight yeah you point i shoot i fight

00:45:00.040 when you when you originally went to trademark that uh or copyright it um did did how how did

00:45:07.920 that saying start and and is it is it let's get ready to rumble and only that or is there

00:45:13.360 iterations of it i'm sure i know this is gonna get very tactical we don't have to get into all this

00:45:17.460 But my only curiosity was, did HBO or did anyone else, like, that was a vehicle or propellant of that becoming such a mainstream slogan, want a piece?

00:45:28.280 Did they ever come after it?

00:45:30.620 In two answers to your question, first off, Michael, in his own words, would tell you that he created it. 0.94

00:45:35.560 And where it came from is, you know, Muhammad would come out.

00:45:37.960 Muhammad Ali goes, ooh, I'm pretty.

00:45:40.080 I'm ready to rumble.

00:45:41.220 You know, blah, blah, blah, blah.

00:45:42.040 And then Michael put it together.

00:45:43.340 He would say, like, man, your battle stations.

00:45:45.620 Do this.

00:45:46.020 because when you're out there introducing it's like well the commission's this and referee is

00:45:49.900 this and this and this and the crowd's just going oh right and you got to bring him with all respect

00:45:53.880 you got to bring him back in so he created let's get ready to rumble to bring him back in to create

00:45:58.560 the crescendo definitely worked and it worked um so that was him and then with the trademark and

00:46:04.180 all yeah people have tried that but no every deal i signed every license deal every tv show every

00:46:10.380 movie it's all us we michael you know michael owns it in our partnership we market it together

00:46:18.640 you know and um you just have to protect it you know it's like uh there's let's get ready to

00:46:25.040 crumble we just did this whole thing for crumble cookies i don't know if you ever had those they're

00:46:28.520 unbelievable so that's let's get ready to crumble other time craft cheese did a cheese commercial

00:46:33.020 was get ready to crumble you know he stood in front of the the old hacienda hotel on new year's

00:46:38.180 when sinbad announced it and then he goes let's get ready to rumble right and then imploded behind 0.72

00:46:44.220 him so you know so or crumble then imploded behind him so there's paraphrasers get ready to rumble

00:46:51.760 ready to run yeah i was gonna ask you have you would you ever consider bringing on like a an

00:46:55.720 underling for you because i know a dating app that might be interested in let's get ready to bumble 0.95

00:47:00.180 i know a bunch of alcohol brands let's get ready to stumble i do these deals all the time damn it

00:47:05.420 i was just okay no but understand since you're talking to me about making deals yes yes you know 0.79

00:47:11.520 you butter my bread i butter your palm okay so if i bring you the wow it's a business deal it's a

00:47:16.440 business deal not only does he like to make business deals but he likes buttering his bread

00:47:20.760 like i mean even like like a gym little gymnastic gym let's get ready to tumble i do it all the

00:47:26.580 time i do a football player that can't hold the ball let's get ready to fumble like i could do

00:47:30.720 we've done let's get ready to fumble he was on michael was on saturday night live and in a bit

00:47:35.080 one time he's at the table it was called the buffer family it's a really funny bit and his

00:47:38.840 son goes and says dad dad i'm playing football and he goes let's get ready to fumble okay so

00:47:46.540 what happened that you met michael and and you were kind of doing his business workings

00:47:51.240 that you saw what he was doing and decided you might be able to do the same thing well

00:47:56.880 i told michael when we met that i would love to be an announcer i love the lifestyle i said i

00:48:01.700 would love to i saw your socks it was funny i i um would love to announce and actually one time

00:48:09.040 we went to kellogg michigan to do a kickboxing fight and uh we agreed i would not do boxing

00:48:14.500 because a there was no money and michael and at the time was the only one making a full-time

00:48:19.060 living you know jimmy lennon who's a great announcer himself you know doing his job

00:48:22.140 making his money that you don't make a lot of money as an announcer you gotta it doesn't pay

00:48:26.920 a lot back then and you know we've created that avenue for us but just like in avenues you're in

00:48:33.760 not everybody makes a lot of money right so i agreed it was a confliction of interest fine

00:48:39.520 whatever then this event came along in 1993 called the ultimate fighting championship and um

00:48:45.840 i thought okay this is the fast growing pay-per-view i read about i said i as michael's

00:48:51.680 manager my job was to get him into every big event there was so i called up and made a deal for him

00:48:56.300 uh to do ufc five uh five six and ultimate ultimate three fight deal three event deal

00:49:03.180 so i got him a big paycheck but he was getting a big big paycheck from wcw wrestling at the time

00:49:09.020 he loved wrestling the days of hulk and sting and all that stuff and he would do the monday night

00:49:13.540 nitros and the pay-per-views and making just you know we made a very big deal with him but he's

00:49:18.180 allowed to do other stuff so i got him in the ufc now we're in casper wyoming for ufc uh five

00:49:23.020 and or six six seven whatever just one of those ufcs right there sorry i'm brain farting for a

00:49:28.260 second and this is when tank ava came on the scene and all so they at dinner the night before they

00:49:33.120 told michael we want you to go in the octagon and say if it's not in the octagon it's not real

00:49:36.840 right back then with all respect wrestling is sports entertainment right and i have so much

00:49:42.820 respect for you guys because i know from fighters that have done it they get hurt more doing your

00:49:46.700 sport than actually going out and fighting for real but those guys you know they go at it you

00:49:51.540 can have you can have anything predetermined you want things happen okay so i really highly

00:49:56.160 respect wrestling but um they wanted you to to think when hulk hogan blasted you you know 20

00:50:00.960 times in the face that that was it well your face would be hamburger you know if he's really laying

00:50:05.300 that down so um i thought oh my god i'm gonna get a call on monday i know i'm gonna get a call i

00:50:10.620 know i'm gonna get a call i got a call wcw calls me up what are you doing i go what do you mean

00:50:16.340 why are you putting him in that it's in his contract i mean michael is a fight announcer

00:50:20.900 okay i have him doing it well you got to make a decision wcw ufc right okay um i said look he's

00:50:29.060 got three fights on his contract and i gotta have him finish all three events and then fine no

00:50:35.040 problem this is after i talked to michael and we agreed that would be the case it would be very

00:50:38.320 hard for michael to continue with the ufc the way it grew with everything else he had on his plane

00:50:41.860 so at that point then i i talked to the owner i said okay i gotta pull michael

00:50:47.380 i want to be the announcer okay i've got the media contacts you don't have because people

00:50:52.480 were scared of the ufc back then it was a spectacle now it's a mainstream sport weren't

00:50:57.340 there like no weight classes at the time there were no time limits no weight classes you had

00:51:01.380 guys fighting 600 pound in like a gi sometimes a gi no gi i'm sorry but that sounds more

00:51:06.860 entertaining to me i want to watch that again it was more entertaining to some people in their

00:51:10.680 minds at the time it was also frightening to a lot of others it never would have grown to work

00:51:14.780 as today unless it got the rules and the refinement that it did it wasn't even called

00:51:19.080 mixed martial arts till like six seven years in well what was it called it was blood sport i mean

00:51:23.840 it was like back then they would fight three times in a night okay the tournaments that doesn't

00:51:32.460 happen today you come out with no time lunch you're fighting two three times in a night

00:51:36.500 and hoist gracie you know came out in the beginning and beat everybody being the skinny 180 pound you

00:51:42.860 know guy that he was oh that's who it was yeah that was hoist gracie i actually in 1991 um there

00:51:49.060 was a there is a famous director named john millius who wrote apocalypse now you know did red dawn

00:51:54.260 all these films he was a buddy of my family's of mine so he called me up because i was kickboxing

00:51:58.980 really heavily and he's like you know above come over to this gym you got to train some jiu-jitsu

00:52:02.660 and i said i've trained jiu-jitsu you've never trained gracie jiu-jitsu okay so we go to torrance

00:52:07.480 we go to the gym out comes this you know six foot one six foot skinny kid nice kid 20 some years old

00:52:13.640 he goes hi my name is hoist come with me he pulls me in a room we're alone closes the door the rooms

00:52:19.300 are pad he goes i understand you're a kickboxer come at me take my head off right there's nobody

00:52:25.560 there but you know the gracie challenge whatever so i'm you know i'm game so you want to put on

00:52:31.040 some gloves he goes no let's just do this right so i go at him you know pop pop pop and i swear

00:52:36.940 to god guys and i'm not ashamed of this 45 seconds later give or take five right i'm on my back he's

00:52:43.400 got me in a side choke he's choking me out and he's going tap tap tap so so i tap and i'll never

00:52:49.060 forget it he straightens his gets up in the guard straightens out his gi and says see isn't it nice

00:52:54.920 not to get hit in the face right wow i mean every street fight i've been in has always gone to the

00:53:01.460 ground but i know how to bite i know what it takes okay so this is different and then when i saw him

00:53:06.700 come out at ufc one with his hands on the back of one of his family members i looked at my

00:53:10.380 family and friends watching go see this little skinny kid he's gonna beat everybody and we all

00:53:15.680 know we did right and then it was like jiu-jitsu was the art that was the that was the sport that

00:53:21.620 was winning yeah the best base for mixed martial arts i think most people professional fighters

00:53:25.320 agree with me is wrestling okay um but sooner or later you know people come out you got the

00:53:30.700 taekwondo expert this expert that expert um but it became mixed martial arts and people began to

00:53:36.780 learn jiu-jitsu began to learn everything and now these fighters with all respect men and women

00:53:40.520 they're super men and super women they can have an answer for everything they have to the boxers

00:53:45.280 that go in a championship boxer going in the octagon will lose 99.9 percent of the time

00:53:50.000 the ufc fighter going the boxing ring is going to lose 99.9 percent of the time right as we've

00:53:56.140 found out as we found out um and of course there's always you know there's i can name

00:54:01.260 ufc fighters that are really good boxers but as a rule um i come to the school of straight down

00:54:07.140 the pipe short punches power the whole bit body the whole bit not the looping you know it's hard

00:54:12.460 when you're a ground fighter i think it's easier to teach um a striker how to ground fight than

00:54:18.540 to teach a ground fighter how to strike think so really it depends on the individual yeah but i've

00:54:22.520 noticed that because they you know they loop you got to really get the proper training i read you

00:54:26.960 got a concussion at 32 that kind of halted their heart sparring yeah oh well because i was i wanted

00:54:33.020 to have one professional fight just to say i had it yeah you know i was making plenty of money it

00:54:37.760 wasn't about that and during the whole training process i got concussed twice to the to where

00:54:42.380 um the doctor said and i was i've been i was slurring my words and stuff you know that

00:54:47.440 immediate reaction oh it's a serious concussion it was a serious concussion and i'll tell you

00:54:52.120 another funny they did give me another one but um uh he looked at me and he said listen you can

00:54:57.540 train he goes is this how you make your money i go no i make my money doing this stop because

00:55:02.260 this is you're going to be this way you're going to be in your 40s you're going to have problems

00:55:05.320 stop right so i stopped as much as i love to spar i mean i still spar today you know just whatever

00:55:11.800 but i got a family to take care of oh wait so okay so i want to i want to go back to this moment

00:55:16.920 that you just decide that you're going to just be an all of a sudden replace your brother oh oh

00:55:23.700 i forgot about that because like it to me it's just so funny because you know i go back to the

00:55:29.360 moment where your dad taught you like announce your present say it with your chest son and i

00:55:33.440 wonder if like that was the last thing he said to your brother when he was like leaving him in

00:55:37.140 or after like that's a little dark bro you know it's a little forget no matter what happens it's

00:55:43.820 a little deeper than that but you know it really came down to this um in a short version of the

00:55:48.440 story i saw this as an opportunity right this is my world martial arts is my world okay boxing is

00:55:54.960 my world together it's my world personified so i would say you need a buffer in the octagon

00:56:00.380 i need to grow with you as the announcer to perfect my art and as well i will do everything

00:56:06.420 i can outside of being an announcer to help you build this brand and grow this brand because i

00:56:10.900 obviously knew how to build a brand yep i just got done building one before that in the process

00:56:15.360 thereof so i didn't want a dime i didn't want anything you know i helped him get on jimmy

00:56:19.940 kimmel and you know national inquire tv show and jay leno and all this kind of stuff and i would

00:56:24.760 even call up espn say you guys should carry this you know what they told me back then

00:56:28.200 they didn't like the name they were scared of the name now they just paid what 1.52 billion or

00:56:32.460 whatever they paid and uh the usc is with them but um it fell on deaf ears so i got a videotape

00:56:39.320 sent to me by a guy named scott the pitbull ferraza six one hands down to his ankles 340

00:56:45.520 pounds the perfect guy for the usc back then i sent it off to robert he uh he hired him for a

00:56:51.380 fight and buy him on puerto rico february 16th 1996 as his manager for getting the job i got to

00:56:58.080 fly down with him so i put my tuxedo in the suitcase and when i got there i said robert

00:57:02.860 at the night before you always had these dinner parties the night before i said robert i got my

00:57:06.420 i'm coming down i've got my tuxedo let me announce the prelims let me show you what i got give me a

00:57:11.540 shot right gave me a shot and i announced three fights go home i watch it now i go no no no no

00:57:18.220 you know it's just not me but it was you know where i cut my teeth so then uh it fell on deaf

00:57:24.280 fears i keep flying into new york i'm taking them out for drinks i'm doing this i want the job i

00:57:28.240 come from the school if you want something you ask for right so then um they call me they said

00:57:33.620 listen six months later they said the announcer's uncle passed away uh we need you in dalton alabama

00:57:38.520 in two days uh to announce ufc 10. i was in the hospital with my mom who just had a serious

00:57:44.020 operation she's in bed lying back is the day after she's been cut open and it was like rocky with

00:57:49.060 talia shire you know where she's in a coma and not my mom but you know talia shire rocky won't train

00:57:53.740 and he won't do anything and her hand moves right and then all of a sudden she looks at him and goes

00:57:57.860 when right so i get off the phone i go guys i'll call you back i'm really in dealing with something

00:58:03.080 right now with my mom i'll call you back i hang up and my mom looks at me and she goes that's the

00:58:07.120 call you're waiting for i said yes it is mom but i'm not leaving you she goes like this i swear to

00:58:12.480 go go you gotta go oh right all of a sudden all i'm hearing is dun dun dun dun dun dun dun dun

00:58:19.440 i'm going into a montage of shots i get down there i do the job i announce the whole show

00:58:24.820 i think i do a good job i get back it's like hey i'm ready come on let's do this they hire somebody 0.97

00:58:29.660 else oh man did you tell them about your mom another fucking this i know they looked at you 0.99

00:58:37.820 and they will go fuck you they may not they may not be family oriented you know so so then about 1.00

00:58:43.860 another six months goes by and then they call me up and they go hey listen um we're doing a tv show 1.00

00:58:47.880 called friends it's called the ultimate fighting champion right and um the voiceover the announcer

00:58:53.400 but warner brothers wants the real person they're sending somebody down we're gonna send down to

00:58:56.640 your house would you like to be on friends yeah okay so they came down they picked up tape and

00:59:02.400 audio uh warner brothers call me like five o'clock that afternoon okay you're hired you're gonna

00:59:06.900 co-stars yourself right and john mccarthy and tank abbott were on the show john favreau john

00:59:13.360 of course um he was in the ring fighting yeah he was in the ring fighting monica monica's

00:59:18.220 boyfriend he sent your boyfriend and so when i went down and rehearsed but i told the owner

00:59:22.140 robert i said listen at lunch i need to talk to you and i went up and i met with him and i said

00:59:26.340 look i've been after this job for a year and a half i'm co-starring as myself on the biggest

00:59:30.340 comedy and tv today biggest publicity you've ever had right i feel like a girl waiting to be asked

00:59:37.100 to the prom and nobody's asked me so i'm going to ask you one more time and i'll never ask you again

00:59:42.400 let me become the octagon announcer and i will help you build this brand every way possible

00:59:48.340 not ask for a dime just let me be the announcer and grow with you and grow with the sport

00:59:52.860 best poker hand i ever played in my life one of the best poker hands and that's what i started

00:59:58.080 you got it i got it big moment in history big moment big moment for me that's for sure so you

01:00:04.420 like i can't believe you worked with john favreau on friends dude that's insane how you went from

01:00:12.840 dude i mean do you did the fact that you saw your brother you're like i could do this

01:00:16.820 i could do this better than you well i was it's never a competition because you know everybody

01:00:22.240 wanted to be my brother i did not want to be frank sinatra jr that's the last thing i wanted

01:00:26.740 with all respect to frank sinatra jr i told myself i would spend two years or so and if i can't build

01:00:32.400 my own identity be recognized as bruce buffer for the way i do it i would quit and i would i tell

01:00:38.200 you guys it's how i am things started to grow i never even said it's time to about seven years in

01:00:43.200 i was gonna say uh a it's impressive that you were able to make a brand of your own

01:00:49.080 thank you under at the time i'm sure what felt like the giant shadow of one of the greatest

01:00:54.600 announcers ever um so coming up with your own unique voice and uh pun intended finding your

01:01:00.600 voices was impressive yeah uh how did you come up with its time because you again your brother had

01:01:05.820 this incredible saying you're doing the same thing you want to make a name for yourself and then

01:01:08.980 now the pressure's on you and i know how hard it is to uh reverse engineer something spectacular

01:01:16.060 you know it a lot of the times um things kind of fall into place and like the miracle happens of

01:01:24.940 the brand and yeah let's get ready to rumble happened to be this thing that everyone resonated

01:01:29.300 with but now you have the pressure of coming up with your own saying you created its time

01:01:34.140 how well i took pride in the fact that i wasn't phrase driven i didn't want to come out and think

01:01:40.280 oh you know michael buffer let's get ready to rumble the greatest phrase spoken at the time

01:01:44.320 by anybody um and i i wanted to put it on the tip of everybody's tongue in american culture

01:01:48.660 as his manager and partner which was my job but i didn't want to be like michael like every other

01:01:53.300 announcer yeah so it wasn't what it's again like i'll repeat this it's not what i say it's how i

01:01:58.200 say it right so i went from that school entering in and i would open the show and go it's time to

01:02:03.840 begin the ultimate fighting championship that's how i started the show right so when dana bought

01:02:09.680 it i had the godfather meeting they flew me into vegas to meet the godfather right sat down he said

01:02:16.840 i want you to stop saying that at the beginning and try to grab the energy you had when you

01:02:21.120 announced tito ortiz and evan tanner in atlantic city because that along with your brother announcing

01:02:25.060 riddick bow and holyfield strangely enough the fight that gave me the epiphany are the two

01:02:28.700 greatest announcements i've ever heard from an announcer so i would like you to maintain that

01:02:32.540 energy and as best you can and i stopped saying it's time but then i noticed in the main event

01:02:39.160 the the audience and fans have been here for five hours or so waiting for the main event

01:02:44.380 the fighters have trained for eight to ten weeks to be in the main event this is truly the moment

01:02:49.840 we've all been waiting for it's time yeah right so that's why i started doing that and i wanted

01:02:56.160 to bring people back into the fight like the scenario i told you earlier when you're announcing

01:03:00.100 uh the commission is this and this is this and the audience goes down you got to bring them back

01:03:04.400 right and i saw this as my hook i finally realized this is the mark i wanted to do so i did it and

01:03:10.340 it's different when i started versus how i do it today i mean i used to get three four feet of air

01:03:13.880 i mean i would jump you know like crazy and i go i go cry i have no acl on my left knee because i

01:03:19.100 blew it is that how you blew it out i was gonna ask no i i um the first the first acl was at the

01:03:25.200 toronto 55 000 people i was in a poker tournament the week before and when i got up during the break

01:03:29.600 i hit a dip in the carpet at the hustler casino and i rolled my ankle right so i i made to day

01:03:35.540 two when i got home that night my ankle when i woke up was filled with blood so i had to run to

01:03:39.800 the hospital get my ankle drained i couldn't walk they gave me some crutches i went back to the

01:03:43.760 poker tournament i got third place won like 30 grand but i couldn't walk right now i gotta leave

01:03:48.520 for the biggest show historically ever in the usc sold out in 20 minutes 55 000 people and it's

01:03:53.840 thursday and i'm just now starting to be able to walk on my foot so i get to toronto i get in the

01:03:59.220 octagon uh that's saturday night i'm jumping i'm turning the adrenaline's taking over you know how

01:04:04.960 that goes i'm sure looking and uh i'm announcing george st pierre right and so i go george rush

01:04:13.060 and then he lunges out like always and i instinctively bunny hop back the way i always do

01:04:19.160 when he does and my bad ankle wobbled and when it wobbled my knee exploded and severed my acl

01:04:25.440 and i still remember the click you know that snap gsp tore your acl i just i severed it i didn't

01:04:31.540 tear it i severed it so then so i go back and i'm walking over to the referee and my knee's going 0.68

01:04:36.540 like this and i've got my game face on but inside i'm going holy shit i just blew my knee right and 0.85

01:04:41.520 i walk out and john mccarthy goes i think he just blew your acl stitched around the cut man puts an 0.69

01:04:46.420 ice bag on my knee that'll do it i'm looking up at warriors fighting and the announcer's got an

01:04:50.300 ice bag on his knee what's what's wrong with that picture so then i go and i get um they say okay

01:04:55.760 you need to get you know a new acl blah blah blah i'm filming a movie in two weeks called here comes

01:05:00.460 the boom i've got ufcs every week and i'm now i never want to miss a show i wanted to be the

01:05:04.260 the calvin the cal ripkin of the ufc i said guys our dr elitrosh who did tom brady's knee we had

01:05:11.360 a meeting i said doc let me brace it up give me the bracelet it'll make me work i have a four week

01:05:15.980 window in two and a half months can we do it then can you get me back in the octagon in four weeks

01:05:20.320 because normally it takes about eight weeks but if you listen to what i do i'll have you back in

01:05:23.160 the octagon in four weeks so i went in i got my my uh acl replaced and um went back in i was a

01:05:29.880 little buffer light but i i didn't you know i didn't miss a beat so i did it impressive that

01:05:34.540 was the first one then oh this happened more than once yeah same same acl no no no then uh got them

01:05:39.940 both about yeah seven years later yeah they call me they call me up in vegas it's the first time

01:05:45.020 and the only time they had three ufcs in a row three days in a row eight hour 10 hour days as

01:05:50.280 an announcer boom that night before the first show they go listen we're doing a lip sync contest

01:05:54.720 we'd like you to appear and i thought they want to be here now so you know we'd like you to lip

01:05:57.440 sync so i picked billy idol's rebel yell right and he always jumps at the beginning of it he did

01:06:03.740 this while sinking so i go up there and um the the stage was like put together in sections a

01:06:11.060 little wobbly and i come out and i you can go google a bruce buffer blows knee at lip sync

01:06:15.640 contest you'll see it so i jump and when i come down i hear the same twack right my knee goes and

01:06:22.760 then it went twice in 45 seconds till you see me fall on the ground right still lip syncing and

01:06:27.760 doing my stuff and then i get up and i do i do the air guitar bit i mean three minutes long this

01:06:33.000 song is right i'm like this song friggin end you know this is crazy and i go sit down afterwards

01:06:38.240 and i go oh my god i can't believe i did this so i go to the i'm gonna remind you the next morning

01:06:42.400 they go you have no acl you severed it it's gone you need to go rice you know rest ice

01:06:47.080 i don't know i gotta be at the octagon in four hours i gotta go to work so you'll see me if i

01:06:53.340 forget exactly what show it was but you'll see me go in i'm buffer light i'm doing it on one leg

01:06:58.100 right i would like you know when instead of doing this when i turned i would turn my feet like this

01:07:03.140 and i would just turn my hips into my body right so um you'll see at a point about halfway through

01:07:08.280 the night i get the knee brace on the outside of my leg and i did all three shows you know 0.98

01:07:13.200 i didn't want to miss again i'm not fighting okay can i i would have you fucking quit anything in 0.97

01:07:18.940 your life like anything because you said if that didn't work out for you trying to uh find your own 0.98

01:07:24.540 uh image that you would quit but i find it hard to fucking believe bro i don't think you quit 0.99

01:07:28.940 anything well you know there you got to know when to get the velcro off your ass and get up and find 1.00

01:07:33.440 another table okay you got to know when it's time a man has to know his life of course could you 0.99

01:07:38.080 name one just so i could feel better well he's technically no he's named a lot he's named a lot

01:07:42.740 anytime he's transitioned from from one you know job or industry to the other was one of those

01:07:47.200 moments not everything is a success you got to learn what it's like to fail before you can learn

01:07:50.340 what it's like to succeed you got to have the taste for both i think the ability for

01:07:53.920 a person to look themselves in the mirror and understand when they've reached their capacity

01:07:59.300 or maybe have not reached their capacity at a thing is a really really important skill to have

01:08:04.660 it's an important skill but it goes in your personal life too it's almost like when you're

01:08:07.460 involved you know with a woman and you realize at one point is this really going to be the future

01:08:12.920 for me you know and she has to realize it too it's like you got to realize when what's your worth

01:08:17.920 what's your worth whether it's in a relationship or just in what you're doing business relationship

01:08:23.120 everything poker blackjack it's it's a hard conversation to have with yourself it's so

01:08:27.700 especially if you love what you're doing that's the worst right bruce i see people they'll be

01:08:32.960 doing something they love and they just suck at it but they stay at the game too long sometimes i

01:08:38.160 know but then they end up only shooting themselves in the foot because you're you're way too deep

01:08:42.020 down a path of something that maybe just you weren't meant to be doing you've got to be honest

01:08:45.900 with yourself have to well if they love it i think they're still like winning i mean i had this

01:08:51.160 conversation with you it was one of the first conversations we had when we met yeah he told

01:08:55.740 me to stop being a model i wasn't tall enough i don't like the way you laughed at that

01:08:59.780 no i know and you also had the same conversation with yourself

01:09:05.400 i suck at it i have to i have to ask you this and i hope it doesn't derail the conversation

01:09:12.420 but have you ever seen felony fights on youtube yeah i can just imagine what those are you mean 0.91

01:09:18.380 like uh like bum fights and that kind of stuff i'm talking straight out of pin and you got no job

01:09:23.280 because no one's gonna hire you and now you have to go to felony fights dude i've watched one that

01:09:27.460 was by the creek and the dude literally started drowning his opponent and the announcer was

01:09:32.680 hilarious so in my mind i want to see you announce well felony fights first off i would never do that

01:09:38.120 it's a little below my my pay scale or whatever the term oh you don't know the budget of felony

01:09:42.920 fights let me tell you something guys coming up when i was doing every every mixed martial arts

01:09:49.040 event pretty much asked me to announce but before like the fratitas took over and i became exclusive

01:09:54.360 to the ufc with dana i cowboy bars where the fights in the audience were better than the

01:09:59.420 fights going on in the ring to to underground fights downtown with tito ortiz and others you

01:10:04.380 know i mean there was so much underground activity um so i've seen some pretty heavy things

01:10:09.340 that's awesome that's awesome you have yet to announce me i well i think this man said recently

01:10:17.020 when he was talking to his announcer because he was at the show that he wasn't crazy about my

01:10:22.080 over-the-top style or something like that what for for wrestling for wrestling i mean we can get

01:10:27.320 you i would do a one-off with you or if or if and i want to do a ufc fight you know how i feel about

01:10:36.300 that what if i just come to you you got to go to the powers that be you know what i thought dana

01:10:41.980 i thought dana entertained the fact yeah he did he did whatever his relationship with your brother

01:10:46.360 is but i think when it comes to you he's entertained the fact yeah well i mean i mean i don't i don't

01:10:50.520 know if you know this bruce and perhaps this is breaking information but you know i hear it it's

01:10:57.600 coming do you know prime is now the official sports drink of the ufc yes i know i'm so proud

01:11:02.080 of you that's so awesome you knew that yeah i knew it was coming in thanks man well i happen to know

01:11:05.920 somebody in your organization that kind of spoke of these i'm not sure how it how it how it spreads

01:11:10.460 in there but like personally i'll tell you uh this is one of the coolest things i've ever achieved

01:11:18.280 in my life it's awesome i understand you've already captured like a one point of the market

01:11:22.160 what you've done in like eight or ten months or 12 months with this i hope to do with my time

01:11:26.700 energy drink you know i've got it coming out of 40 countries myself but getting back to this

01:11:30.360 it's a quality product god knows you have the following to make it happen and when when i've

01:11:35.580 and explain to me like the amount of success you've had with this look sponsoring the usc is

01:11:39.520 not cheap oh we know it is not cheap oh just i know yeah do you know how it happened tell me i

01:11:45.600 was uh i was we were looking to sponsor one event in february which is coming gonna happen right

01:11:56.320 after the show actually um uh with volkanovsky oh that's the uh in perth in perth yeah are you

01:12:02.080 going yeah i'll be there oh great let's do dinner i'm down there oh no way cool cool cool cool yeah

01:12:06.500 we're going to announce um the launch of prime in australia and we're gonna be doing a meetup

01:12:11.040 and everything and that'll be the first major event that we are on the logo and have the

01:12:15.220 commercial and and people know that we're not the official sports partner of the ufc but i texted

01:12:20.200 dana and i was like hey is this is this spot open like just out of curiosity i know i know at the

01:12:25.000 time they had another um sponsor is there a chance that we could make our way in just for this one

01:12:31.020 event and um it turns out that the contract they had with their current isotonic partner at the

01:12:37.500 time was expiring expiring at the end of 2022 time is everything everything i can't believe it

01:12:42.760 everything my my my partner called me he's like hey this contract is open is this something that 0.84

01:12:48.120 like interests you and i'm like dude i have been watching the ufc my whole fucking life i mean you 0.60

01:12:54.300 know this i'm obsessed with everything uh ufc if if a product that i created that i drew the 0.64

01:13:01.880 logo on paper it was just an idea at one point becomes the official sports drink the fuel of

01:13:10.380 my favorite sports organization like that is a dream come true i cannot fathom how cool that is

01:13:16.260 and we won the bid we won the bid and for the next three years we'll be the three years three

01:13:21.640 years dude how crazy you're so lucky but you worked for it you asked for it you got it

01:13:26.540 and uh congratulations thank you bro thank you awesome i don't know i don't know if you know

01:13:32.060 this either but we want you to do it's prime one time just one time bruce not not here not here

01:13:39.220 not now no no no we i've been talking to your your guy matt okay okay okay because you know

01:13:43.600 and you know you know what i'm coming out with with my products and stuff i've already got the

01:13:47.120 clear from my company everything let's work together oh my god let's work together so cool

01:13:52.200 let's go we'll invoice you for that yeah thanks uh send me an invoice i got you

01:14:01.640 wait till you get mine again i've actually i've actually hired you before to do a

01:14:07.040 a promo for my uh my my subscription club the maverick club i don't know if you remember this

01:14:12.220 but you didn't come at me for that i think i did on cameo i think i went the official route

01:14:17.100 because oh my gosh i remember doing that with i should have put two and two together yeah

01:14:21.840 yeah because because you have you have a cameo that i'm sure is popping right people order like

01:14:27.380 custom they told me i'm one of the top uh you've got to be because you also put a lot of effort

01:14:32.460 into it you get in front of the green screen like people really the green screens i do that out of

01:14:35.520 my office people write me at brucebuffer.com and we do the green screen for businesses and

01:14:40.020 i have special things there for championship intro introductions audio and video so we'll do

01:14:44.660 the green screen put images behind yep that during covid grew to be a huge business he's just

01:14:52.780 how like he knows how to he knows how to even transform the business when it's when it's a

01:14:57.800 downtime in the rest of the industry when covid hit i told myself you know because i've always

01:15:02.440 been in shape but i dropped 20 pounds i go i'm gonna be not that i had to i just want to get

01:15:06.580 a different thing i wanted to be in the best mental and physical condition so where people

01:15:10.720 are sitting back in the couch getting fat and lazy no this is the opportunity to step ahead

01:15:15.340 and get ahead of the pack so i wanted to be ready for it so i started the the video business you

01:15:20.040 know my business increased you know for three four hundred percent during covid because people

01:15:26.380 wanted video we're not just like they're doing zoom meetings you know they just it opened up a

01:15:31.240 whole new realm and i saw it so i attacked it we leaned into it too we i bet we started vlogging

01:15:36.060 because we knew everyone's just going to be lazy i i also started smoking weed it's been downhill

01:15:40.320 ever since but um wait when you say you start smoking weed during that's when i started yeah 0.75

01:15:44.380 but not like really right in the beginning like in the beginning we were fucking bumping contact

01:15:49.320 yeah that's when i started too and that was what created everything yeah but i can't be the only

01:15:53.780 one that picked up no no drugs and alcohol and substance abuse has skyrocketed well look at the

01:15:59.580 suicide levels i mean if you only get down to a negative subject it's crazy what's happening

01:16:02.680 massive the effect on on children teenagers and adults is well just because i because of the

01:16:07.280 isolation i mean people weren't able to leave their house they weren't able to go talk to their

01:16:10.800 therapists their counselors they weren't able to go to school i mean there's been so many like

01:16:14.660 experiments in the past on even uh on rats about what happens if you remove people from society

01:16:22.220 if you remove people from their ability to coexist and connect with each other it's extremely

01:16:26.260 dangerous and i think we're starting to see those those effects one of the benefits i have because

01:16:29.940 i used to like i explained earlier i've had the 40 000 square foot offices and 150 employees and

01:16:34.520 all that type stuff and you know um i switched to a home office when i started managing michael

01:16:40.760 and you know you've got to be self-motivating and to do that waking up every day and there's

01:16:46.640 nobody around you pushing you so my partner uh kristin and i who's been my um working side by

01:16:52.640 side has first started my assistant then vice president now she's a partner in my company and

01:16:56.040 michael's company we've been working side by side for 25 years at my home i started at my home on

01:17:01.280 the beach you know by myself and then the place we're at now and i i knew a long time ago running

01:17:07.080 companies that you could start any business you want and you can hire and have everything done

01:17:12.300 outside i call them satellites satellites i knew how to build that kind of business so i had a

01:17:16.360 easy transition into the covid world except for the fact i couldn't go out to dinner and you know

01:17:21.440 the life that i wanted yeah you like dinners you're a dinners guy for sure i'm a social guy

01:17:25.560 you know i'm a dinner guy you know i'm a foodie but you know i like i like laughing i like being

01:17:30.180 with my bros and having a good time do you ever want to do a seminar to like teach people how to

01:17:34.300 be proactive with their business i do it i teach branding and marketing before covet i was doing

01:17:38.860 well i love i love helping i love helping people make money and better themselves you know i to me

01:17:47.600 competition breeds success and success breeds competition you know i have no problem somebody

01:17:52.320 wants to open up i just came out with one of the best bourbons in the states you know winning

01:17:55.920 awards left and right there's many other bourbons fine go sell go be successful i know what i'm

01:18:00.000 doing yeah you know i wanted to ask just a couple tactical questions sure about your voice because

01:18:05.480 i'm always so curious man like i like i start sweating when i see you just screaming at the

01:18:10.700 top of your lungs during these fights how do you not lose your voice and how have you not had to

01:18:15.000 have some sort of vocal cord surgery well ask yourself what does a singer do that's doing two

01:18:19.060 shows a night for an hour and a half five six days a week how do they do it right warm up so in the

01:18:23.000 early well i don't rehearse i i don't like to rehearse there's an organic voice and there's a

01:18:27.240 rehearsal voice so i what i do is make sure i have the names down when i'm writing my fight

01:18:31.180 cards i'm memorizing a lot that's why you look at me and i rarely look at my fight cards but i can

01:18:35.580 also read them no matter where they're at i can read them up there over there another question i

01:18:38.920 had oh i can read them it's an art you learn after a while okay because when i'm moving i even cut a

01:18:43.880 hole in the card to put my pinky through because when i move so much i don't want to drop the card

01:18:48.200 right and if you notice in the main event when i do the announcing before i say when i'm about to

01:18:53.300 say it's time i don't go like this like other announcers do i just throw that car behind my

01:18:57.060 back yeah right let it go and this is the my style but um singers bring it all up from the

01:19:04.140 diaphragm i used to bring it from here so in the early days after a show i'd probably be a little

01:19:09.760 like this you know and it started to bug me and then i just started reading and i talked to a

01:19:16.080 voice coach and i went for one voice coach lesson because i wanted to know what singers do and then

01:19:20.840 learn how they bring it up from here so it's it's and how you open up your throat i mean i can when

01:19:26.280 i go into long it's time or whatever i'm literally just i just feel it i feel like a trombone just

01:19:32.200 roaring this thing you know and i used to scream now i call it roar right so it's it's it's perfecting

01:19:38.200 your tool it's perfecting your you're a muscle i've never been able to do it i've taken the vocal

01:19:43.240 lessons and everything but i i've just i'm all screamed out man i can't don't scream well i don't

01:19:48.360 don't know how to do the diaphragm thing yeah that helps use it tapping the microphone no just

01:19:53.760 using the microphone okay yeah i don't know well because with wwe now you know i'm cutting promos 0.90

01:19:59.460 and i'm watching it and every time i scream it's just so corny as fuck there gotta be somebody 0.78

01:20:04.360 work with you i'll come over for an hour we'll work together i'll help you dude i took all the 0.96

01:20:08.220 i don't know if i'm a screamer man you know i i don't even know if i'm a roar i don't have a roar

01:20:16.260 you've got a voice you just got a voice yeah yeah you know what logan people love you for who you

01:20:22.580 are so just be yourself so that's what i learned i think that's gonna be my shtick if i just gotta

01:20:26.300 i just gotta find my myself in there but i've always been so curious like it's it's never

01:20:30.880 happened like you've never had like uh what's a node pop up on no no thank no no that's insane 0.96

01:20:38.360 my brother in 2008 got throat cancer oh fuck you imagine that it's like it's like a marathon runner 0.90

01:20:45.840 getting a you know busting his leg he got a headshot he was a stage stage two or three throat 0.99

01:20:51.820 cancer oh my god and they said you know we're gonna have to do this you're gonna do chemo you're gonna

01:20:55.200 do this he saw a third doctor said listen i can take care of you i'm gonna remove this this and

01:20:59.460 this he woke up the next morning and the first thing he said to himself as he told me was ladies

01:21:04.560 and gentlemen you know he just wanted to hear it come out that was the very first thing and when

01:21:07.980 he heard that he knew he was okay because it's going to change his whole career so he was out

01:21:12.820 for five weeks and he was back to work in hbo from throat cancer i filled in for him on casa

01:21:18.700 mayor hbo fight one time um but that's an amazing story it was a very rough year anyway i mean maybe 0.93

01:21:26.940 this is a dumb ass question but is that in any way caused by the years of vocal strain that he 0.85

01:21:32.700 was doing there's so many stories out there you know i mean you hear throat cancer and men could 0.99

01:21:36.540 be from getting the like michael douglas i think blamed it when he had it on because he you know

01:21:41.060 he's pretty active in the single world that you know blamed it on like potentially if i heard this

01:21:45.980 correctly the hpv virus oh really there's so i mean it look if cancer's a luck of the draw it's

01:21:51.140 just a crazy isn't it fucked up and and it's still not handled i i was gonna ask you about the him

01:21:56.700 going back after five weeks and your ability to go back after four weeks on the acl and you guys 0.88

01:22:02.840 having a dna code that is tied to one another because i want to ask you this question about

01:22:08.420 entrepreneurial nature and about the ability to hustle nature versus nurture like clearly it

01:22:14.200 seems like nature is the answer for you and your brother because you both have an entrepreneurial 0.99

01:22:18.980 and a warrior ability to return to something after a fucking getting your throat cut out 0.98

01:22:25.440 i call it i call it i live by my code of honor and warrior spirit and i put that in everything i do 0.99

01:22:32.020 you know don't put your hands on me be respectful i'll be respectful you know just i treat everybody

01:22:37.900 with respect have you seen three identical strangers oh that's a crazy i suggest you watch

01:22:43.820 this documentary what is it what is it three identical strangers so there were a set of

01:22:49.940 triplets that were separated at birth and raised by three different families in in three different

01:22:57.000 um financial places in their life uh one not so not so well off one middle class and one well off

01:23:04.600 right and uh they found and discovered each other when they were in college and it was the nature

01:23:09.260 versus nurture um subject that apparently a a a like scientist was was actually doing in real

01:23:18.000 life with these kids who would be intentionally separated at birth from from this adoption agency

01:23:22.900 which is has its own slew of moral complications but it was a really really interesting documentary

01:23:29.820 and kind of

01:23:31.540 had a tragic

01:23:33.080 ending. Yeah, one of them

01:23:36.000 ended up dying. Well, hold on.

01:23:38.260 Hold on. What the fuck? 1.00

01:23:40.360 I'm like, all right. 1.00

01:23:41.100 You're that guy? You're that guy?

01:23:42.740 Hold on. You're going to give away the ending.

01:23:44.480 Yeah, we're only spoiling it from the room, but also all

01:23:46.580 of our wonderful viewers. Okay, all right.

01:23:49.680 Go watch it.

01:23:50.500 It's great.

01:23:53.000 He's like, what happened was...

01:23:54.740 No, but nature versus nurture,

01:23:56.660 it was... I've always...

01:23:58.600 I've always learned it to be 50-50, nature-nurture.

01:24:05.180 And that's kind of, I think, where this netted out as well.

01:24:08.620 Maybe actually 60-40 in the favor of nature.

01:24:12.820 Your genetic code is going to program you to be a certain type of person.

01:24:16.820 Agreed.

01:24:17.240 And your circumstance is either maybe going to amplify it,

01:24:21.200 maybe affect it, or push it a certain way.

01:24:24.760 But who you are and who you were meant to be,

01:24:27.280 and I'm sure you've experienced this with Michael a little bit, is a little bit ingrained in you.

01:24:31.980 No, absolutely. No question. I mean, again, I'm the, as he says, the businessman in the family.

01:24:35.860 But, you know, in life, the top 1%, 2% make all the money, whether it's the boxers or whether

01:24:41.800 it's whatever. But life is like a pyramid, right? You have a family. You've got the grandfather,

01:24:47.580 the hierarchy leading down to the kids, the ass knuckles all the way to the bottom. In business, 0.99

01:24:51.880 you've got the CEO, the vice presidents leading down to the secretaries, to the people that answer

01:24:56.440 the phones pack the boxes do everything it's very important not just the people at the top the basis

01:25:01.360 is ultimately important because without that base it all falls down so not everybody is born to be

01:25:06.880 a leader not everybody is born to be a ceo not everybody's born to be logan paul right it you

01:25:13.620 either have the it factor and you go for it and you realize it you or you honorably and pleasurably

01:25:19.720 and respectfully work for the paycheck or you work for the commission you know where's your head at

01:25:23.380 and there's nothing wrong with that there's nothing wrong with anything back in the day like

01:25:27.320 yeah you're like uh you would you would threaten like quitting like a a good job and they would

01:25:32.780 say well the world needs ditch diggers too and it was like the biggest like insult that anybody

01:25:37.020 could ever but in reality it's just a fact of the matter like people like your role whatever it is

01:25:42.500 what however lowly you think it is or high you think it is is all just part of of as you just

01:25:47.700 described there a a program and the matrix some call it to a degree and everybody is expendable

01:25:53.760 the moment you think that you're not expendable like you've heard the story numerous times where

01:25:58.300 there's a hit tv show and or or like the guy in iron man the first iron man i forget his terrence

01:26:03.740 uh whatever was yeah terrence howard yeah so you know he wanted more money right and he was already

01:26:11.120 being paid a boatload of money and this happens in tv shows and they argue and they argue and

01:26:14.920 they're off the tv show and they don't work again they never have that that chance right don't

01:26:20.360 realize your worth realize where it's at and realize what you can go for and what you can't

01:26:24.540 go for is any but always go for it is anyone irreplaceable my mom and my dad to me yeah

01:26:32.120 outside of that i mean in business there's always somebody that can fill and do the job like

01:26:36.540 okay people say in my case you know like oh you know i read this and i love hearing it and i

01:26:41.940 appreciate it so much you know the love and everything it'll never be the same it'll never

01:26:45.880 be this no there might not be another guy like me announcing but there's going to be another

01:26:49.820 announcer right it might not bring what i bring and maybe it'll bring more in other ways who knows

01:26:54.920 so everybody's expendable everybody's got the run everybody's got everything comes to an end

01:26:59.940 i like how being an announcer is now such a cool thing i feel like you and your brother

01:27:08.200 definitely have made it that and uh i think a lot of kids are striving now or not a lot but

01:27:15.380 there's a handful out there who look at what you guys do and go i want to do that when i'm older

01:27:19.320 even what fight was it at that there was like a 17 year old announcing they look like kind of like

01:27:25.480 a challenger games no

01:27:27.480 do you think it is do you think it's as big now because when you look back to i mean call it like

01:27:36.500 the 50s 60s 70s with radio and yeah and like you said don imus and all these you know massive

01:27:42.520 icons and titans of sport and yeah like i can imagine in the earlier late 70s or early 80s

01:27:52.360 even like a kid in their bedroom with a fake you know towel towel paper roll like pretending to be

01:27:58.920 imus or pretending to be you know one of these guys do you think it's is do you think that's

01:28:02.660 still like that nowadays i do because i see it yeah you know i get tweets and i get emails and

01:28:08.440 i get i even i have i've seen little kids it's it's such an honor like the dad will put out on

01:28:14.400 twitter and he's got he's filming his kid who's like six years old who's spinning around and doing

01:28:19.720 my whole main event is time and there's even one guy and it happens every big show now it's maverick

01:28:24.940 the dog it's this white dog right and and a beautiful like uh mixed breed and every time

01:28:30.140 announcing is like listening to it's time and then it'll look at me and wait for me and it goes

01:28:37.100 and they always put it on it's like if i'm having that effect on dogs and kids

01:28:42.980 you know but it's an honor it's just it's just really cool so answer your question yeah i mean

01:28:47.620 cool we know we know you're all so good at poker and we made a joke you got some cash

01:28:54.980 get some chips no no chips just shitty jokes do you want to hear it go for it i think i forgot it

01:29:01.000 it was so bad i may have forgot what do you call oh yeah so so i was trying to think of uh i do

01:29:08.700 this thing where i just do like a plan words and i was like can we do all of them oh yeah well okay

01:29:15.200 what would you call michael if he was uh trying to deceive players in a poker game my brother

01:29:22.180 no sorry sorry bruce what would you call bruce a bluffer nice bruce okay okay what would you call

01:29:29.620 bruce if he was uh the man responsible for getting uh the male adult film stars ready for a scene

01:29:36.280 bruce fluffer nice okay okay okay what would you call bruce not not an aspiration i have okay

01:29:43.260 let's just clear that up okay okay uh this one doesn't work as well but like

01:29:48.700 what would you call bruce if uh he was like the part of the uh exhaust of a car that this

01:29:55.220 smoke comes out of bruce muffler

01:29:56.680 that's awesome sorry george i'm sorry but i'm sorry just how my brain works dude

01:30:04.120 nature versus nurture what are you having to say i hate you guys so much i gotta get a bottle

01:30:10.660 you are perfect you are perfect bro you got those easy man oh thank you thank you

01:30:16.660 When we're driving for a long amount of time, we play these rhyme games.

01:30:22.900 Keeps you sharp.

01:30:23.700 Keeps you sharp.

01:30:25.580 Anyways.

01:30:26.400 With it.

01:30:26.860 You go to poker.

01:30:28.080 You love it.

01:30:28.980 Yeah.

01:30:29.460 Were you in any way involved in Molly's game?

01:30:33.060 Yeah.

01:30:34.240 And I'll tell you why.

01:30:36.040 He took a shot in the dark there.

01:30:38.740 I can't believe that worked.

01:30:41.180 I played in the Molly-type games back before Molly had her game.

01:30:46.040 when they weren't quite as big and i played with um you know the main character in that movie is

01:30:50.460 toby mcguire yeah yeah yeah so i remember one time i was at a game without mentioning names

01:30:55.540 except for toby's uh i was like wait a second so we're at this we're at this famous director's

01:31:02.360 house in hollywood where we have the game and we would all start off like five thousand dollars

01:31:06.260 and chips and play like five ten and you know have a really fun time whatever the case might be

01:31:11.240 so we're at this game and uh they've been playing for a while and you know they got the food and

01:31:16.660 the girls serving and all that stuff you know the type of early games and i i've been involved in

01:31:21.200 those games for years um not now because i've got to make sure they're legal of course yes of course

01:31:25.680 so at this one game which was a home game they said oh we're going to change it now you can buy

01:31:30.160 for whatever you want so toby buys in for two hundred thousand dollars oh my god a very famous

01:31:35.720 actor buys him for 75 000 um joe francis from girls gone wild was there he bought him for 75

01:31:41.720 000 i only brought 10 grand with me right so i got the five thousand dollars in chips on the table i

01:31:46.360 lose the whole 5 000 on the second hand so i put in my second bullet right and the game just got

01:31:51.800 really big it was like 25 50 annie and it started going crazy i became what they call a knit where

01:31:57.240 i just played tight and i wound up winning you know my money back and a few extra but i decided

01:32:02.520 that that game was too big because um you got to know you got to win like you used to it lose like

01:32:07.380 it doesn't bother you but you want to play with money you can't afford to lose right and i played

01:32:11.320 some big poker games but i realized the game was getting too big and you don't win all the time

01:32:15.500 so i kind of like grew out of that realm and a lot of those guys went on to play in molly's game

01:32:21.900 you know which i love that movie you know jessica's chastain she's one of my favorite actors

01:32:26.300 but um yeah that whole life i even had a i even had in 2000 what was it 2005 i was starting to

01:32:35.460 win you know good tournaments you know if you look me up on card player you can like a tennis

01:32:39.080 player you can put in my name you see all the money you're pretty good you're pretty good yeah

01:32:42.060 i've got titles and stuff like that i'm going down to the bahamas the end of the month for

01:32:45.500 poker stars to announce their big tournament and then it's a 25 000 entry to play the tourney and

01:32:50.360 the first prize is 45 million four to five million i can't wait to play that one plus enjoy the

01:32:55.020 bahamas so that's my poker version coming out but i had a poker room at the luxor hotel it was the

01:33:00.760 bruce buffer high stakes there's only six people that ever had a poker room named after them in

01:33:05.580 vegas i think and uh six or seven and i don't know who i fooled but i had my own poker room back in

01:33:10.900 like 2005 they were selling glasses with my image on it and t-shirts and everything in the store

01:33:16.160 across it was again we get back to these memories these things that you go through in life and it's

01:33:21.380 just so cool to be part of that kind of stuff so cool but poker's like the mentally like business

01:33:26.540 mentally like fighting you got to know when to be offensive you got to know when to be defensive

01:33:30.100 you got to know when to put somebody to a choice getting going all in against somebody in poker

01:33:34.660 is like going in to knock somebody out in boxing right or in fighting and two things are going to

01:33:39.640 happen you're either going to knock them out or you're going to get knocked out okay it's knowing

01:33:44.260 knowing when to move and shake i love the mental similarities poker's a mind game and i like like

01:33:49.180 you with your rhyme games i like it's so funny you gotta know i don't like you with your rhyme

01:33:54.400 game and you gotta play the player not the cards yeah and when to fold them you got one to fold

01:33:58.340 them i'm the exact opposite of you i just like to watch the little ball bounce around

01:34:03.680 i love it i don't i don't you like roulette that's like the worst odds in the house except

01:34:08.460 for the black and white bets red and white red and black best he likes blackjack too which is

01:34:12.080 obviously the much better and probably close to the best the way that ball clinks it's fun i know

01:34:17.340 it's fine and when it lands you a number it's it's been it's been one of my most successful

01:34:22.980 games and then stick with it yeah the wind is still mad at us for that one night dude

01:34:27.320 there's they will not give me what'd you take him down at it was like 120 000 great but i started

01:34:32.300 with like 10 yeah no that's a great that's a great grab great get i kept hitting numbers i put like

01:34:36.980 a thousand on numbers and just hit all of them rest assured the wind is not losing sleep for

01:34:41.980 no they're not no no they're not losing sleep but yeah they were comping us everything and

01:34:47.300 what happened they don't want you to win no correct so when you take them big what they

01:34:51.100 want is they'll bring you back under the assumption that the next time you come back

01:34:54.900 you're gonna lose it all back he came back and didn't play a hand he didn't play one time we

01:35:00.900 were there for three nights he was in the biggest the parlor suite or the the uh whatever it's called

01:35:05.640 and he did not freaking play a single hand that's today versus the old days i've been gambling in

01:35:10.140 vegas since 1972 right okay uh when i said not 72 i first time i went there was in 72 with my

01:35:16.280 parents but again statute of limitations but i was playing blackjack at 18 years old because my dad

01:35:21.280 would you know my dad was a big blackjack player so he was a he was a boss player at the riviera

01:35:25.640 hotel back then which is the big hotel from casino movie and all that type stuff but this is back

01:35:31.260 when these guys ran town right and i'm telling you it's a different world back then because

01:35:35.980 we would go in and dad would play and you know we would play was all about dad but then they call

01:35:41.080 back and fly you in first class give you the frank sinatra suite they didn't care if he played

01:35:45.080 or not you'd have delmonicos and dinners and if you didn't play it then all of a sudden one day

01:35:49.300 i check in when i was going on my own and i got this little piece of paper so you need to play

01:35:53.380 four hours average of 150 dollars a hand to get and it just ruined my whole attitude because it

01:35:59.100 used to be just like everything else in life about relationships real relationships now you're an

01:36:03.520 algorithm you're a piece of the algorithm the bean the bean counters came in and took it off

01:36:06.840 it's crazy it's crazy it's a different world back then but poker but poker unlike the other games

01:36:12.060 is just timeless like these la games that you're talking about and i don't know how long it's been

01:36:15.660 since you play we don't have to discuss it they are still going on and molly's game is not with

01:36:21.780 molly but still very much exists and the girls are there and the food is i mean it's an la poker game

01:36:27.060 is a is a legendary iconic thing my house i have a room dedicated to poker i have my own poker room

01:36:33.520 and before covet i would have a game like once every month or two you know bringing all my

01:36:37.360 buddies we have great game get the servers bring in the gourmet food and just have them all these

01:36:41.120 game nights yeah but that's a home game is that yeah where does it get illegal if you where the

01:36:47.040 illegal part is is if you have a game and you rake what they call rake the table the rake yeah then

01:36:51.040 you're acting like which you that's illegal what is rake today let's say the pot happens the pot

01:36:55.360 happens and you pull out 50 bucks or five percent or whatever whatever the house says oh because

01:37:00.400 because you're not running a business you're you're treating it like a casino yeah that's

01:37:03.900 illegal oh so soprano without that with if it's just a bunch of boys each betting 100k

01:37:08.840 if you have your boys come in you can play a home game you can put whatever you want on the table

01:37:12.280 but if you rake the table then you're you're being illegal you're doing a new year what if

01:37:16.680 they tip you what if they tip their tips are well obviously the girls at work usually work on tips

01:37:20.360 and you know uh yeah tipping's fine wasn't that what happened in molly's game when she started

01:37:24.700 hers there was no it wasn't a rake and then she started to rake it right and that's why she got

01:37:28.900 trouble why she got in trouble yeah bruce you're not married no you have a kid i'm uh i've almost

01:37:35.680 been divorced twice and never married and all kidding aside no i don't but i i don't have any

01:37:42.580 children my own but um my partner kristin in my business uh she met an amazing man named chris

01:37:47.960 and they got married and again gotta remember we're working in a home office we're together

01:37:51.560 five days a week so she um gave birth to her first son henry who's here with me now and i

01:37:58.780 was honored because she asked me um because we're we're family and she's like he's like my family

01:38:04.140 the sister i never had as we look at her it's just amazing she's an amazing woman um so i was

01:38:10.360 honored and asked to be godfather and i grabbed it oh no way oh cool and then uh she gave birth

01:38:15.460 to rupert who i consider like my nephew but i mean i i take great pride in the fact that you know i

01:38:21.120 you guys can answer i think i had some effect on you growing up a little bit 0.94

01:38:24.880 is that why they were selling me shit outside

01:38:27.340 no but i mean it's it's one of the greatest things the most beautiful things i ever had 0.95

01:38:32.880 is my relationship with their mother kristen and their dad chris but the fact that i can

01:38:37.780 take pride in knowing that i helped you know i mean let's put it this way for the first two to

01:38:42.920 three years they're coming to the office every day their dad's out at the office working five

01:38:46.300 days a week i'm feeding him changing an occasional diaper helping him i mean henry i have a video

01:38:52.200 of henry taking his first steps and he was holding my hand oh no way you've been with these kids yeah

01:38:56.200 this is this is this is i mean the whole time because when you came in you introduced them as

01:39:00.080 your boys and then i was like oh i didn't know you had sons well they could also be you know

01:39:04.700 we got to get down they got boys boys yeah okay okay but that surprises me actually i feel like

01:39:10.980 you should be a person to have a kid of your own i mean you essentially kind of do but um that just

01:39:15.880 never it's the one thing that um i regret in my life is that i didn't have you know a child

01:39:22.080 to get to my mom and my dad and uh to have a little you know buffer running around so if you

01:39:27.720 can say if i haven't a regret in my life but also you know i wanted to meet the right woman so

01:39:32.580 there's there's kind of a duality there and what was the whole because i these questions

01:39:38.120 i always kind of affect me and at my age now i'm not really i'm not interested in having a baby

01:39:42.480 now my age cut got it got it because i'm i'm 37 now and so like i'm kind of like in that place

01:39:47.720 where i'm like shit i gotta pull the trigger soon and i was always in the same boat of like

01:39:51.460 oh i want to find like the the perfect setting and the perfect this and the perfect that but like 0.96

01:39:56.200 i i don't know i i guess like a part of me kind of is like yeah i could well you're you're saying

01:40:00.920 one thing that i've kind of like maybe that's caused me to lose out a little bit the word

01:40:05.160 perfect yeah it's very hard to find it's so hard you shouldn't you want to be happy yeah right

01:40:10.700 perfection is not always 100 constant it's something we strive for you know well what

01:40:18.200 stopped you from like getting to the point where you were uh like happy like you talked about your

01:40:24.780 uh two and a half men uh charlie sheen lifestyle okay but a little bit i'm sure there's like some

01:40:30.640 truth in it right so like what was your uh uh like non-desire inability to like settle down

01:40:39.000 ever an issue like was that a thing or i when i started on uh the pathway at 36 37 in the sports

01:40:45.720 and entertainment world i mean i just started really enjoying everything i was doing traveling

01:40:49.920 the world and living that lifestyle and that kind of took me away there were without going into

01:40:54.320 detail there were a couple of family situations that i really had to pay a lot of attention to

01:40:57.960 be there for my mom and my dad um especially as my dad got older so i can make all the

01:41:03.340 i don't call them excuses but whatever it just it just didn't happen does michael have kids

01:41:08.460 yes he has two sons okay one's a tattoo artist owns his own place tattooed from head to toe

01:41:15.180 and the other's a journalist for a pennsylvania newspaper so the buffer legacy will live on it

01:41:19.560 will live on but you know again the greatest thing in the world would be to have that

01:41:23.120 it's not too late though or is it's not too late it's not too late but then again

01:41:29.680 you're how old 27 okay you see you're 27 when you the only difference between you and me

01:41:36.440 is but is 48 years of life you know is that right no no no 30 30 yeah 38 years

01:41:45.160 of life which there's no difference between you other than life's experiences so it's just the

01:41:49.580 path that did not occur um i would have loved it it would have been great it would have been great

01:41:54.360 to have uh that that woman in my life to share that with and grow with at the time but uh maybe

01:42:00.760 i played a little too much maybe i worked a little too hard whatever the case might be i imagine i

01:42:05.220 imagine your lifestyle had to affect that in some way like you got to be a tough person to keep up

01:42:09.980 with you're always on the road and if you're not on the road i'm sure you're adhd on at home

01:42:14.600 somewhere on businesses or yeah i'm always next like it's yeah well yeah it's and it's and it's

01:42:19.180 a trade i know how to relax i'm a good okay okay okay and it's important it's a trade-off dude

01:42:23.820 like any any parent will tell you that more than anything else like having a kid is a is a trade

01:42:29.580 it's an exchange for a time you know what i'm saying and and the time that you've put into

01:42:34.120 your business and building your life and all those amazing experiences and poker games and

01:42:39.400 things that you'll cherish and and hold in your soul forever potentially would have been a trade

01:42:44.760 off for the one thing that you think you're missing and so that thing could have been

01:42:47.520 something else you'd be missing something and so whatever the scenario is it's what it is you know

01:42:53.480 it also has worked out fabulously yeah yeah it's all good you know i think there's probably someone

01:42:59.880 in your exact same position who has a far less accomplished resume who has the same wish you

01:43:06.040 know but yeah but maybe they pissed off at their time and energy and you didn't yeah i was i very

01:43:12.080 well put i um i've always looked for that perfection yeah you know and that's why i say

01:43:17.900 it's it's not necessarily out there you know it is but it's not i'm trying to swing in the other

01:43:22.140 direction at 37 i'm just spraying and praying at this point i'm gonna get this kid dude i don't

01:43:28.720 know who it's gonna be with but yeah but if you spray on the wrong fire you might not you might

01:43:32.960 Not like what comes from that.

01:43:33.820 That's what I'm trying to do.

01:43:34.780 I'm trying to pick a little bit better.

01:43:36.440 So like my probability goes up.

01:43:38.060 Just keep a helmet on the soldier and make your decision.

01:43:40.440 Keep a helmet on the soldier.

01:43:41.780 That's so funny.

01:43:42.520 For sure.

01:43:42.760 I heard about those things once.

01:43:44.380 They're crazy.

01:43:46.560 No, but again, getting back to Henry and Rupert and my whole relationship.

01:43:49.900 And we're one big, you know, family.

01:43:52.060 That's awesome.

01:43:52.680 So you got it.

01:43:53.260 You got it anyways.

01:43:54.260 At least I got that.

01:43:55.140 Yeah, for sure.

01:43:55.780 Yeah, definitely.

01:43:57.080 So what's next for you, Bruce?

01:43:58.680 Got some stuff coming up.

01:43:59.560 I mean, I mean, I know about the bourbon.

01:44:00.740 I know about the it's time energy.

01:44:02.960 I brought you a couple of gifts.

01:44:05.260 Yeah, yeah.

01:44:06.380 Oh, I forgot about the gifts.

01:44:08.080 I'd like my gifts now.

01:44:10.520 I'd like to get those now.

01:44:12.280 Wow.

01:44:12.840 This bourbon is Puncher's Chance, which is what you're all about.

01:44:15.980 Oh, yeah.

01:44:16.180 Yeah, yeah, yeah.

01:44:17.180 You sent me some of this.

01:44:18.500 Yeah, so this is, we have a 12-year reserve that just came out,

01:44:22.720 a 14-year reserve, single barrel coming out.

01:44:26.240 We've been out for two years.

01:44:27.500 We're considered one of the fastest, highest-rated bourbons,

01:44:30.680 selling highest-rated bourbons in America.

01:44:32.620 i've won six gold medals three for design of the bottle three for the taste and we just got voted

01:44:37.260 by the bourbon spectator as the top five best sipping bourbon in america no way at its price

01:44:41.080 range congrats man so i'm very excited i'm going to show connor how to do it the proper way so you

01:44:44.620 know just basically love you connor just had to give you a little oh my god that's awesome so

01:44:52.260 that this is actually a very cool business to be in i really enjoy it how come well there's a lot

01:44:57.720 of money to be made but it's also i don't back any product unless i believe in it i was approached

01:45:03.860 by a tequila company and i was approached by a casasha run casasha rum company under brazil

01:45:07.880 and i didn't like the products and i didn't like the business acumen of the people so i immediately

01:45:11.680 and they threw a bunch of money i mean i'm like no it's not gonna work um it's nice to be able

01:45:16.060 to make that choice i think that's the most important thing i think a lot of uh celebrity 0.99

01:45:20.400 influence or whatever brands fail because the product fucking sucks it sucks and you since 0.98

01:45:24.360 you care since you really care i put my work behind you feel it yeah but that also blends in 0.99

01:45:28.800 more with fighting too like what that that rum is what are you gonna drink it what are they

01:45:32.220 called caipirini yeah the national yeah i'll find out when i go to rio in two weeks oh nice

01:45:37.540 but um anyway just i love the name but when i drank it when i tasted it my partners were behind

01:45:42.860 campari and and sammy hager's cabawaba tequila and skinny girl i'm very successful people and i

01:45:48.820 have a distillery in kentucky i'm doing this all first class cool and uh the name got me but when

01:45:53.160 And I tasted the sweet nectar of the bourbon gauze.

01:45:55.040 I mean, it's just, it's so good.

01:45:56.020 Yeah, yeah, yeah, yeah, yeah.

01:45:56.860 I brought this, whether you want it.

01:45:58.260 I bought it.

01:45:59.660 Yo, imagine if you had done something with this

01:46:02.320 around their WWE, if I land that one lucky punch.

01:46:06.100 Puncher's chance bourbon.

01:46:09.440 You all, we'll send you an invoice.

01:46:11.460 We just straight off.

01:46:14.860 I'm proud of this.

01:46:15.860 And this is not in competition

01:46:17.140 because you're hydration, right?

01:46:18.240 Well.

01:46:19.200 But you're going to be coming out with energy, I'm sure.

01:46:20.900 Well, we just launched it.

01:46:22.160 Okay, that's cool.

01:46:22.800 Yesterday.

01:46:23.160 cool so that's actually blurred out the whole time no no please no like you said bruce we're

01:46:29.200 here to amplify yeah we're here to amplify and and honestly we're brand we're brand new so

01:46:33.580 oh that's cool that's cool i'm not even out in the united states yet we test marketed in england

01:46:38.380 i'm going into 40 countries nice uh we test market in england and it's it's it's selling

01:46:43.420 extremely well amazing we're coming here in february or march um it'll be everywhere but

01:46:48.340 the thing i love about it is is that it's all natural no sugar uh the caffeine comes from uh

01:46:54.160 green coffee beans you know it's full of amino acids vitamin b12s and the the head of asada

01:46:59.760 justin visky he loves it he's like you can drink four cans of this today and have no crash like

01:47:04.780 you do that anyways for prime and it's i'm just relating to prime because it's what i can relate

01:47:10.500 to with that is uh is i think the model that people nowadays are more attracted to um better

01:47:16.580 for you health yeah health and that's i'm all about health yeah you know so there's different

01:47:20.440 markets to go after there's the truck driver market that wants all the you know the rocket

01:47:25.240 fuel and then there's the health market this i'm very proud of this is um i have a line of

01:47:31.180 toiletries coming out so you can wake up and uh wash your body wash put on the cologne which this 0.99

01:47:37.140 is the is time cologne and open up and check it out this is for you damn mike this for you i'm 0.99

01:47:42.700 come home smelling good well it's my girl's gonna say who you trying to impress this is so your 0.99

01:47:47.040 girl's gonna love it women love this trust me me and george me and george are gonna split this

01:47:52.520 by the way me and george are gonna split both you gotta love this bruce yeah you're good with

01:47:58.120 your products it's very central i work out oh damn i'm feeling myself right now oh this is a nice

01:48:04.980 you want to know one thing i noticed about you're damn good at packaging bro this is these are all 0.92

01:48:10.000 really freaking sharp packaging we remember when you walk in a store the first thing you can see 0.66

01:48:14.080 is the visual so you want to grab them so this is going to be this is going to be everywhere again 0.99

01:48:20.940 yeah it's very central makes me want to fuck myself well you do that enough so 0.98

01:48:26.160 what's cute is like rupert i gave him a bottle it was like what was like two months later he 0.99

01:48:33.080 needs another bottle i mean he's putting it on before he's getting laid now let's go my god

01:48:38.220 How much are you spraying? 1.00

01:48:39.760 Persian? 1.00

01:48:40.440 How much cologne are you putting on? 1.00

01:48:41.840 Hey, he's young.

01:48:42.520 He's spraying a lot, I'm sure.

01:48:44.500 He wants us to defend.

01:48:46.040 He dropped it.

01:48:46.740 He dropped it on the ground.

01:48:48.220 You know when you first got deodorant?

01:48:50.800 I was probably 12, 13 years old.

01:48:52.800 Oh, you wear it every day.

01:48:54.660 What was yours?

01:48:55.460 What was yours?

01:48:56.300 Old Spice.

01:48:56.920 Old Spice.

01:48:57.300 You want to know what mine was?

01:48:58.640 When I was in high school, Abercrombie & Fitch was the biggest clothing and cologne.

01:49:05.480 Both of them.

01:49:06.920 and now i've done i've done commercials for a manscape we have to i was manscaping in my 20s

01:49:12.620 okay i mean i guys didn't even know what it was i thought girls want to look good for me i want

01:49:16.760 to look good for them you're way ahead of your time way ahead holy way ahead that skin safe

01:49:20.720 patented technology on the manscape yeah is incredible it the it is quite literally i found 0.99

01:49:26.660 at least impossible for myself to cut my penis off with that thing it is very hard well you're 0.99

01:49:30.960 at your age it is great it's got this like porcelain um yeah it's amazing rupert's gonna 1.00

01:49:35.700 to kill me i'm sorry rupert i gotta say it he texted me like about a month ago he goes

01:49:39.280 i really i really could use one of those manscapes now so it's like a christmas that

01:49:45.900 guy gave me they text me later that night or the next day he goes i feel really fresh yeah

01:49:49.700 he didn't need it till he started wearing this well you wake up started the matter smell like

01:49:56.580 buff drink like buff get energy whatever buff life i love it dude okay i'm kidding guys i'm

01:50:00.580 just joking around that's this is awesome dude bruce that's all i got for you man that's a lot

01:50:05.860 show this is uh this has been such a pleasure thank you pleasure to be too an honor too i

01:50:09.900 really appreciate it i'm so excited to continue watching you bring so much energy to the ufc and

01:50:15.640 now in a roundabout way we're partners sort of so i'll be seeing you a lot and uh yeah man hopefully

01:50:21.740 we can do some cool stuff we're gonna get mad no let's work on that let's do it let's do it

01:50:24.880 together and then if there's any chance when you do one of your big uh rumble things for one of

01:50:28.780 your bouts i'll do a one-off i would love that i would also love that man um where can they follow

01:50:34.140 you on social media uh follow me on instagram at bruce buffer ufc and twitter bruce buffer and just

01:50:40.460 go to brucebuffer.com everything's there love it amazing shout out to your boys in the back

01:50:45.840 thanks for coming guys and thank you guys for listening to this episode of impulsive we love

01:50:50.140 you hit that subscribe button we'll see you next time take it easy peace lisa tell them about our

01:50:54.980 new show. We have a new podcast. It's called Don't Lie to Me. I'm Lexi Iwanu. We're two best friends,

01:51:01.240 22 years apart, but so close at heart. And I'm Lisa DiGiulio, the old one, which means we have

01:51:07.000 wildly different references, occasionally different opinions. And at this point in my 50s, I've lived

01:51:12.020 it all. Now in my 30s, being the founder of New Shoes, Good Taste is my business. Listen on the

01:51:18.560 iHeartRadio app, Apple Podcasts,

01:51:20.760 or wherever you get your podcasts.

01:51:24.580 I'm Lacey Mosley, author, actor,

01:51:26.580 stand-up comedian, creator, and host

01:51:28.500 of Scam Goddess Podcast.

01:51:30.320 The true crime comedy podcast, all about

01:51:32.440 robbery, fraud, and those who practice it.

01:51:34.740 Each week I bring on an amazing guest.

01:51:36.620 Ooh, I scammed them. What?

01:51:38.260 I could talk to you for an hour. You're a generational 0.98

01:51:40.520 yapper, like me. That's why I had to

01:51:42.580 make yapping a job. And now you can

01:51:44.440 catch full episodes of my show on YouTube.

01:51:46.680 Start listening to Scam Goddess on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

01:52:16.680 halloween he gets right up next to the microphone i hear you can almost hear the eyelashes hit each

01:52:22.060 other you've never seen italy so quiet as when the pope gets up to wink on halloween listen to

01:52:28.280 artists on artists on artists on artists every thursday on the iheart radio app apple podcasts

01:52:33.160 or wherever you get your podcasts i'm hamza and i'm martin and we're the hosts of out of character

01:52:38.020 the best podcast in the world is what they said wait they said that yeah yeah they said that the

01:52:43.380 best podcast with two best friends who jabber and talk about topical trendy funny stuff give

01:52:48.960 our input on it that's what you've needed i think up until now listener listen out of character on

01:52:53.620 the iheart radio app apple podcast or wherever you get your podcast sometimes i just feel like

01:52:58.680 a burden you're a bird you fly you're martin and we are out of character podcast dude you messed up

01:53:04.820 the clip.

Impaulsive with Logan Paul - February 07, 2023

Bruce Buffer On Logan Paul Fighting UFC, Dark Times w⧸ Dana White, Battling McGregor

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