00:01:24.880He gets right up next to the microphone.
00:01:26.160I hear you can almost hear the eyelashes hit each other.
00:01:29.580You've never seen Italy so quiet as when the Pope gets up to wink on Halloween.
00:01:35.060Listen to Artists on Artists on Artists on Artists every Thursday on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:01:42.540I'm Lacey Mosley, author, actor, stand-up comedian, creator, and host of Scam Goddess Podcast,
00:01:48.180the true crime comedy podcast all about robbery, fraud, and those who practice it.
00:01:52.580Each week I bring on an amazing guest.
00:06:30.240Growing up in Ohio, it's like I always wanted a little something more.
00:06:34.980And that's why I say you're a childhood hero of mine, because just to dive in a little bit,
00:06:39.520yeah man we we everyone and for my generation watched you all growing up and then what you've
00:06:46.560done inspired a lot of the stuff that we do now like fantasy factory alone i think it was the
00:06:52.680impetus for so many like content houses that was like the original content house my brother modeled
00:06:57.740the team 10 house after the fantasy factory we bought a warehouse because we saw the fantasy
00:07:02.380no look he met with me like lewis house introduced me and it was like i'm gonna be a billionaire
00:07:07.260like he's like i'm gonna be a billionaire and like i'm gonna do like this and like even when
00:07:12.320when he bought the house like you gotta come down here i was like bro i'm not telling you where i'm
00:07:15.720not going i'm not going to the team 10 house you know i'm saying i'm 40 40 years old okay i don't
00:07:22.820know what you guys are doing down there but but it was like you know you got to think even fantasy
00:07:27.740factory was like a wild concept to even try to push through to television you know what i mean
00:07:33.680and and and and i didn't there was no content wasn't a thing it was like it was like we were
00:07:39.800the first comedy reality television with with uh robin big and then it was like okay how do i take
00:07:45.560this to another level but use the platform to like monetize it right and that that's where like i was
00:07:52.940able to do all the brand deals and build all the shows around the companies that i own and now
00:07:57.380really use mtv's platform at that point was like before like social media had really got cooking
00:08:04.100and youtube or anything so i was able to monetize the cut my own content through their platform
00:08:10.180expert level leveraging you are so good at it and it's funny because a lot of people not a lot but
00:08:19.220there's a handful of people who have been in your position given a platform and visibility and then
00:08:24.700they just can't amplify or activate in a way they should to build brands other than just the thing
00:08:31.180yeah right and you've done such a good job of that and and your ability to innovate and pivot
00:08:35.460you know starting from robin big fantasy factory ridiculousness and then the brands and other
00:08:40.680podcasts is just like i come i said this yesterday on yesterday's episode i commend anyone who is
00:08:45.780able to stay relevant popping and up to date not out of touch and in the know for that decades but
00:08:52.280But think about it, too. I'm not trying to stay in the know or stay relevant. I just keep creating. And I'm creating behind a business plan based off of the way of life that I want to live. Ultimately, it's like you chase a certain sort of lifestyle and you want that to be sustainable.
00:09:11.720And part of what fuels me is continually evolving and creating something new.
00:09:16.920And then occasionally you get caught in some weird matrix where you end up doing some random show about clips because you like you read an article with Vinny DeBona and his $500 million syndication business.
00:09:28.800And the next thing you know, you do like 2000 episodes when you thought you do it for like, you know, you know, 50 or 60 episodes and get off MTV by 40.
00:09:37.340When I was 38 years old, I'm like, I cannot be on MTV when I'm 40.
00:31:37.600And then it boils down to who's operating the business.
00:31:40.460I'm not going to operate the business. So the curation of the individual or the operators, their their skill set is ultimately because you have to think I co-find everything and fund it through all the early stages so that I already have the common co-founder stock.
00:31:56.100Then I now have all the preferred stock in the beginning so that I gobble up the most equity that you can get at the very beginning of a venture and then hope to get it to the next level of getting those bigger rounds that creates more net worth and value in me that's worth nothing until it becomes liquid.
00:34:51.800Oh, it's like now I can see 15 years out and how much better.
00:34:55.700At 48, I know like how I'm going to be in peak shape and the best shape and health of my life at like 55.
00:35:02.800And that's when I'm going to ease back from doing content and pushing as hard to build and savor more and travel more, spend more time with my kids.
00:35:12.620Even though you got to think I still shoot all these episodes, all these businesses, all of it is still about 20 percent of my time because I'll still, you know, I still, you know, to give you context, if you spend an hour a day, that's about four percent of your time.
00:35:26.240Right. And so for me, you know, I still spend, you know, two, three hours every day to take my kids to school, you know, still be with my kids, spend all the time with my wife.
00:35:37.180It's still about how do you live a really happy, harmonious, beautiful existence while continuing to fulfill your desire to create and build businesses and wealth and all these things.
00:35:50.080And over time, you feel that continually contributing to the betterment of yourself.
00:35:57.300Right, because you're getting better and better and better at living.
00:36:00.940you understand like so you're just you're mastering yourself you're disciplined you're
00:36:05.820more consistent you're healthier right and then how do I know that well I grade how I feel about
00:36:11.560my life every single day and then have the data for years right like I track all of did I get up
00:36:16.840at five did I brain train did I meditate did I get in the gym you will rate your day yeah I rate my
00:36:21.720day rate how I feel about my life work and health zero to ten so I could show you how much more
00:36:26.780disciplined I am how much healthier I am how much like happier I am in qualitative numbers that I've
00:36:33.200collected that is so interesting but then I could show you how I used my time for the last like
00:36:39.580three four years so analytical then I could show you how I've grown my wealth right like in and how
00:36:45.980I've grown all the companies where it's just this entire life if you will was designed and then
00:36:53.400lived with purpose and intent which gives you what this incredible feeling of fulfillment and
00:36:58.900like happiness and gratitude of like look at this amazing life that i created a vision for and grew
00:37:04.920into continually and you can do it too and you can do it too go to robdurdick.com and download the
00:37:12.640app do you do mentorship do you like i'm not i'm not gonna do i'm not gonna do mentorship but it's
00:37:21.200a philosophy that i believe that i can teach to other people and really like i'm gonna build a
00:37:27.180software that anybody can can build their own version of it and build this sort of harmony in
00:37:32.940life and and basically find balance in their health wealth life and can i ask a question yeah
00:37:38.840i got one right after okay okay okay this because this this started me on an interesting train of
00:37:43.260thought i too am super analytical i love data we love data we know the importance and significance
00:37:49.460of data you can you could do so much with with the data but i am afraid to rate my own life
00:37:56.580like you are doing and i've seen this on your um instagram before you talked about how you're
00:38:01.380going to rate the day and see how you can improve but truthfully and this is funny because i'm not
00:38:05.180afraid to fail or fall short per se but i'm afraid to give a rating to my day because i don't want
00:38:11.160to see the the days that are fours yeah on paper i don't want to see those are the most important
00:38:15.180I know, but I think the challenge of having to beat the day I just did is too stressful for me to think about.
00:41:33.640it's like what are you really trying to do in life you know what your happiness is found getting up
00:41:37.500every day and being filled with energy excited about everything you're doing that's really what
00:41:42.520it ends and what you're doing today is based off of every decision you made in the past
00:41:47.740this experience the reason if you ran all around and things are crazy and out of control because
00:41:52.860you made the decision we're going to take the show on the road somebody find a place we got
00:41:56.440to get it like if there's chaos involved in it you can look back on everything on whatever feeling
00:42:02.260you have that day to every all the decisions you made in the past so you have to get better and
00:42:06.980better at making decisions that create a better future present right yeah it's so it's so yeah
00:42:12.840go no no no no please dude i love everything you're saying i'm literally i might look like
00:42:17.840i'm zoning out it's generally because i'm like how do i adjust to do this like i'm actually very
00:42:22.200excited about this the reason i'm i know for a fact it works well one you're you're a huge example
00:42:26.960and then two uh not what you did exactly but when i was very young uh my mom never pushed religion
00:42:34.180on me but she said why don't you journal how you feel the days you start with god versus the days
00:42:38.740you don't meditation and that's how i built my own relationship with god because i was like whoa
00:42:43.160this actually like really significantly helped um your meditation at five o'clock in the morning
00:42:48.220uh i'm guessing you don't smoke or drink because like this is how do you because i like i can't go
00:42:53.760to sleep because i'm an insomniac yeah but the only thing that could put me out is is smoking
00:42:57.900weed and this has been going back and forth with me because the next day i feel groggy i'm motivated
00:43:02.60029 i look like i'm 49 because of the beard but i'm 29 no you just you smell like pot do i smell
00:43:08.520like oh my god oh my god i got so nervous i got so nervous right now oh man i just took it out
00:43:18.420dude you weren't even looking at me so i was like dude he doesn't even want his nose to be directed
00:43:23.000at me all right all right look look to that point that's a beautiful god god bless your mother you
00:43:27.560know what i mean and again it's just it's it's self-reflecting in in what it is but i when i
00:43:33.700was your age i smoked weed to go to sleep i drank every night you know what i mean it's like i i
00:43:40.240eventually got to a place where where like if i like eat the wrong thing at the wrong time it will
00:43:47.120affect my sleep you know it'll and i track it like through the numbers so i can see what it is i track
00:43:52.680you become so optimized and you become you fall in love with the feeling of feeling amazing all
00:43:58.740the time that you know when you know I just went to Cabo and you know I it took me five days to
00:44:06.080recover and and I had to fight through like for how optimized as I am just drinking you know four
00:44:11.680days in a row put my mind into this place of questioning all these things I had to keep telling
00:44:16.560myself wait till uh you get through the weekend when you get back in your rhythm don't make any
00:44:20.980decisions this week I was being short with the people that worked with me like like I had the
00:44:25.400awareness of like hey if you're gonna like go on vacation and normally i create like literally
00:44:30.480a recovery period after vacation uh so i don't make any bad decisions or whatever it may be but
00:44:36.540that's like when you get to this level of like optimization it just becomes much more nuanced as
00:44:45.160in in what the output is in your quality of life and it's like you think how we look at tom brady
00:44:50.620of like y'all this is insane this guy's so committed like it's so much discipline and like
00:44:54.220But getting to like that level of discipline and optimization in all aspects of my life, I realized like, oh, you're not it's it goes from, you know, you create systems, you get super consistent.
00:45:06.280They become habits. Those habits become simply a way of life and intuitively how you operate.
00:45:12.000I'm not trying to be disciplined. I just am because of the systems in the way that I built my life and how long you've done it for.
00:45:19.980I think that's the most important message to the people.
00:45:21.840I didn't miss because people are going to see you talking about dashboards.
00:47:01.280And then in the middle of all that chaos, I was raising money for my Professional Skateboarding League at the time,
00:47:09.360which I didn't even know what an investment baker was.
00:47:11.980I didn't even know what venture capital was in 2013.
00:47:14.600you know what I'm saying like I when they said hey your league's worth 30 million dollars I'm
00:47:19.120like we did 7 million in revenue how is that even possible I didn't even know multiples I didn't
00:47:24.020even know how any of it worked and when I went out and pitched my league like everybody like I
00:47:30.180would pitch my league after I pitched myself of like here you know I have all these companies
00:47:34.920these integrated this fully integrated multi-platform universe of brands and media of
00:47:38.900cartoons and skateboard leagues and foundation with skate parks and multiple shows on mtv all
00:47:44.700these things like and so they were like well can we let's have a deal with everything you do
00:47:49.640and so they one of the big investment groups out here the rain group like offered me like basically
00:47:57.360a 360 deal where like hey we will value you at the time it was like they would value me at 100
00:48:03.680million and that they were going to give me 50 million for half of everything i did forever
00:48:09.560and then i was going to get um i would get 30 million off the top and 20 million into the
00:48:17.500company right and at the time you know i want to say you know yeah i was probably making like 10 or
00:48:22.30012 million at the time right and it was annually yeah and then i was like finally finally man these
00:48:31.700really smart business people see it in me the these guys see it i'm meant to be a billionaire
00:48:38.100they're the ones to get me there finally all my chaos and highs and lows and sandy like
00:48:43.940like finally the smart guys recognize the potential in this guy you know time to take
00:48:50.700me to let's go to the billy club how do you get to the bill club guys you know what i'm saying
00:48:54.660it's really where my mind was because you got to think i'm uneducated i've i quit high school i
00:48:58.840don't understand money I'm just like I will things into existence I fantasize about what a great
00:49:04.380business it would be and then when it's like I spent all that time and lost a couple million
00:49:08.500dollars like oh okay well I guess that didn't work right like I didn't understand it but when
00:49:14.300they did the diligence on me and stripped away because they had to look at all my personal
00:49:19.420finances how I managed my money at all the the every company I had in everything they were like
00:49:25.320you're uninvestable oh we will loan you seven million dollars to figure out like how to make
00:49:32.400a business out of you you have to go on a salary of 700 grand a year and you know at the time like
00:49:38.420what and and then pay us back of this seven million at a 10 interest and then if we can't
00:49:45.420figure out how to build a business around you then we get to keep this equity from uh equity
00:49:50.960percentage of you for life no i don't think yeah it was the most devastating it went from what's up
00:49:56.500we going to the billy club you know what are we doing to just like you are and then at that moment
00:50:02.620yeah you want to know what i was at that point like you're not the business person you think
00:50:07.480you are you're not the like like you're you don't even like what do you even like about any of this
00:50:13.160right like is it just you're just gonna keep creating more and like try to find the answers
00:50:18.680Like that's when I was really at like, like you can't live like this.
00:50:24.680And I said to them, like, I'm going to come back to you.
00:50:27.460And when I come back to you, I'm going to have the plan figured out.
00:50:31.080And then then when I get asked for the money, I'm going to know exactly what the money will be used for and what we're going to grow.
00:50:37.280I'm going to figure this out on my own.
00:50:39.080And it started this journey that just led to hiring all these people, these different books and different consultants that began to shape my entire way of creating not just how I wanted to build businesses and create value from a venture perspective, but what type of life did I want?
00:50:58.020then i designed that life and began to live it and then at the end the people that bought my
00:51:04.400production company for 190 million and were the same group that offered to give me the seven
00:51:11.060million dollar loan that's how crazy the poetic justice is betting on yourself and then forget
00:51:17.080about they would have owned half of you and you would have just got 30 million and you know
00:51:20.880instead like you bet on yourself and that's where the magic side is where once i built the harmony
00:51:26.520in my my existence and began to like build systems for everything and look at life of you know
00:51:32.920setting goals and all aspects of life then I began to create this extraordinary energy and I kept
00:51:38.520evolving and growing and learning and growing and learning and my whole world grew into the state
00:51:43.900that I am today which is like you're like what like I'll be like looking at my shower and be like
00:51:50.240you're so lucky like I'll be driving like pulling out of the just take my kids go be like look at
00:51:54.080life you have like this is crazy like you don't practice gratitude you're overwhelmed by it and
00:52:00.240then like you just continually attract abundance it's just non-stop bigger more fulfilling things
00:52:08.860that tie back to what ultimately creates that harmony peace and happiness within you
00:52:15.460is what attracts to you now you know sure leading with but you got to design it yeah0.96
00:52:20.700to get there but you can't design the 27 you got to become 37 and fucking hit rock bottom
00:52:26.500okay mike it's time which way's the billy club which way's the billy club1.00
00:52:33.240it's so real dude you are fucking elevated rob dear dick yeah you are literally like super0.98
00:52:41.060elevated yeah i thought we were gonna talk about i don't know if you follow him on instagram but0.99
00:52:46.240this this is this is what it's about god dang bro no wonder you didn't pick up busting this holy1.00
00:52:51.040shit we are we are fucking morons look that was hey that's up hey that's up to the network you1.00
00:52:57.440know now can we talk about skateboarding i i wanted to ask one thing because we're kind of1.00
00:53:02.760talking about business and money we'll get we'll get into it but um you know you love what you do
00:53:07.180and similarly to me money is a awesome byproduct of just i am blessed to say i say this with
00:53:15.100privilege i get to do what i love every day and it's fucking awesome um but is is there is there a
00:53:22.140a level where you can pat yourself on the back and say you know this isn't so much about just
00:53:29.060making the money anymore you know it's it i have all the things i want or or is it your way of
00:53:35.080keeping tally it's a scoreboard and you want to win you know it's it's it's relative right
00:53:40.800because it's you've got to understand what do you want money for right and then you know usually
00:53:47.000it's like a way of life and oh it's freedom and it's these things okay well how what is that and
00:53:50.880how does that work and then like like getting to that then then it's your identity i need to fly
00:53:57.580private everywhere i need to have ferraris i need to live in a 30 million dollar house like these
00:54:02.580are all things that like like i've built within my identity that i needed to set as sort of the
00:54:07.820milestones but but then I wanted to create a simple way of like how did I make money and keep
00:54:15.040score right because at the end of the day you still want to invest your money and see a return
00:54:19.400on the money you invest like and you want to earn money and in money ends up being this really
00:54:25.220you know I'm I'm as you evolve and change like your desires your wants and needs evolve and
00:54:32.940change right and and for me it's like how I help my family what I do with my foundation like but
00:54:37.600But at the end of the day, as it relates to what it is, I set these goals and achieve these goals and continually push these goals.
00:54:46.380But I'm looking at it at this matrix of like, OK, earned income is taxed at 50 percent.
00:54:51.720It's it's long term capital gains is 35.
00:54:54.440It's like, OK, I, you know, risk a high risk venture where I'm looking to get these huge multiples on on the businesses that I create because it's part of my passion.
00:55:04.760So then to balance that out, I only invest in cash flowing real estate. Right. So then it's fully tax efficient. And I have no I don't have to put any effort in it. I use it through syndication. I use syndicators and great operators. So that just generates the cash. And then the balance and the harmony in my life is like those buildings pay for my way of life.
00:55:26.200Passive. Right. Yeah. So I don't I don't the fully tax efficient passive income leaves me spiritually set for life. Right. So I don't ever have to even think about I don't ever make a move as as for money.
00:55:41.820like i'm only spending time and energy on things that i want to create but the business stuff that
00:55:48.640i create i still want to measure it by its success and its success will be measured by its return on0.99
00:55:55.380my invested capital you know yeah you have you went from like fuck you money to like whatever's0.99
00:56:00.340above that like you have you have like spirit you have like spiritual spirit money that's1.00
00:56:05.400spirit money bro like think about that shit but but like your ancestors are rich but but and i'll0.98
00:56:11.640it reversed it went back down the bloodline it made so much money your great-grandfather is rich0.99
00:56:19.580in idaho look look no look i'm the last look i was the last person to carry the deer deck name on
00:56:24.960and now my son is the the final deer deck to continue the legacy of the deer decks
00:56:29.720we need to talk about that and so about how you keep him out of nightclubs and away from cocaine
00:56:34.120yeah no yeah look i mean the reason yeah the reason like it would like i i can see parents
00:56:40.480and how their kids are going to start doing coke for sure right at school you know say well this
00:56:45.820guy for sure you know what i mean like and it's like it's my like think of the think of the way
00:56:53.000that i operate and then think that i dedicate the majority of my time to my family right and so like
00:56:58.980the kids don't even know they don't even feel me working you know what i mean because of how much
00:57:04.400i am there and pick them up from school every day take them to school every day like how i'm i've
00:57:09.780never missed a pediatrician appointment you know i've never like i am you know there's nothing i've
00:57:14.680ever missed right and so it's then that's the personal development in your greatest creation
00:57:20.800is these beings that you created through this absolute true love that you have with your wife
00:57:25.900so it's like shaping them into incredible human beings is ultimately what your goal is but then
00:57:32.280what are you you are the ultimate example you and your your wife's love your representation of how
00:57:39.480life can be balanced and happy and harmonious is what they get to look at versus like where's dad
00:57:46.200oh dad's in hollywood tonight yeah you know his hide still his hide still around he's gonna be up
00:57:53.340at five o'clock and meditate but he's gonna meditate still he's still drunk he's eternally0.97
00:57:59.340meditating he's fucked up how did you how did you become tony robbins bro like honest because dude0.96
00:58:05.040listen bro you the last rob so i obviously didn't pay enough attention like as of the past few years1.00
00:58:11.780but like you used to just smash shit like girls even you would be boozing like getting fucked up0.99
00:58:17.820breaking shit and now you're just like dude the harmonious combination of the true love of my wife0.99
00:58:23.400the output that is children and the spiritual money that i could pass back up bloodline0.99
00:58:28.500has produced an all-time appropriate, efficient, optimized cyborg human.
01:25:34.560i get the honor to spend time with with najah and some of these these guys you know bow and
01:25:40.400david lloyd and all these guys i love i grew up in bmx woodward pennsylvania my whole life
01:25:45.320was centered around action sports the only thing i cared about just like it was the only thing you
01:25:49.020gave a shit about at one point in your life i just want to ask you like you know what who were
01:25:53.920your inspirations when you started skating and then who do you see now as kind of like the torch0.98
01:25:58.200carriers for for the next generation of skaters yeah i mean look i'm for me you know because i
01:26:03.480grew up in Ohio and it's like kind of a weird place to end up to to to become a professional
01:26:09.140skateboarder but there was like a serial entrepreneur that owned the skate shop there
01:26:14.860who would start throwing all these big demos and big events and so like I really like locked in on
01:26:20.860like man I want to become a pro skateboarder from the very beginning and and to me my vision for the
01:26:26.600ultimate skater is like Mark Gonzalez right like like super creative and technical and and rock
01:26:32.600stars like christian soy you know what i mean like like skateboard the beauty of skateboarding
01:26:36.760is you got to make it your own and evolve into your own sort of um you know style the tricks
01:26:44.160you chose all of that stuff you know and really you know you got to think like i created my league
01:26:49.560because i grew up in a world where like when skateboarding competition became irrelevant
01:26:54.780and then it it had a resurgence but it was done through x games and and do tour and all this stuff
01:27:00.640So even when I created the league, it was about elevating like all the authentic pro skateboarders and giving them a platform.
01:27:08.220And one of them is Nyjah, you know, because you got to understand, like Nyjah was like dead broke when his family came to the first street league in Phoenix.
01:27:15.040And I paid for them their hotel rooms. They had no money.
01:27:17.840And then that kid won his first pro contest at 15 and and won one hundred and fifty thousand dollars that changed his life and his family's life.
01:27:26.000and to me it was really all about putting all of those paul rodriguez tory pudwell ryan sheckler
01:27:32.980giving all of these guys this like authentic platform that we didn't have from our era uh to
01:27:39.660to to to be able to showcase their abilities on the on the mainstream you know so um like i'm you
01:27:47.440know am always connected will always be a skater right in the sense of like you just look at
01:27:52.500everything on its skatability in the world you know it's like that right now no but in a way
01:27:58.340it's kind of analogous to like what you're doing like what what can i do with giving given what i
01:28:02.660have right and then it's like and think about it from a failure perspective like you and evolution
01:28:07.500you want to learn a trick you have to keep trying it over and over and over and begin to make
01:28:11.660adjustments and learn from it until you finally get it then it's like whoa now it's now it's
01:28:16.340embedded in your system i think like that's how i've like really at that's what was sort of the
01:28:22.120core basis of even the system that i developed um that that is the machine and my machine mindset
01:28:28.060and all the systems that i have today is based in that sort of skate mentality that's so funny
01:28:32.440that you mentioned that that never goes away like every time you walk downstairs you see like a uh0.96
01:28:37.300like hubba or like some big ass ledge you're like yo this ledge is fucking sick you're like0.91
01:28:42.020you haven't skated in 15 years that's what i'm saying everything is skatable you're like oh man0.98
01:31:49.280I was able to dodge it pretty well, you know what I mean?
01:31:53.260So I never took like a hit that ended it for me,
01:31:57.180but my body began to break down, right?
01:32:00.520So from taking like the little hits and the abuse over time, my body and all the stunts that I did, like my body just began to break down.
01:32:09.240And part of like my evolution and elevation in life was then like like, you know, having a doctor come to my house five days a week for, you know, the last seven years and just learning every bit of my entire body and rebuilding my body.
01:32:22.860that's why i say like i'm going to be healthier at 55 than i ever was at 17 because i've figured
01:32:29.040out my whole body and i've been able to rebuild it and one of the um one of the special outputs
01:32:34.320of that is beautiful skin right okay let's do it i need to know i'm just kidding i need to know
01:32:42.720i just do want to touch on that question one one really quickly with why do you get back up after
01:32:48.120those falls as someone who was concussed off every dirt jump multiple times knocked out cold on the
01:32:55.540ground broken ribs torn up uh shins from primo super meat tenderizer pedals stitches scars
01:33:02.800everything that was the only thing i cared about i didn't care about tv i didn't care about going
01:33:09.180to do my homework i didn't care about hanging out playing baseball with my friends i didn't care0.88
01:33:13.260about shit except for every time the dance competition magazine showed up at my house0.92
01:33:17.020with new primo parts new s&m stems new s&m dirt biker homes xl edition 21 inch frame i wanted0.99
01:33:24.180every part every stem every fork every tire it was the only thing i cared about and so when i0.90
01:33:29.160when i'd feeble the ledge and i smashed my face into the fucking ledge all i cared about was0.91
01:33:33.720nailing that trick because i loved it and it was the only thing i had and that culture was the only0.96
01:33:37.740thing i knew and the only thing i fucking cared about and the set listening to the descendants0.97
01:38:10.460Because I want to make change in it, right?
01:38:13.280And so my blood-brain barrier, my leaky gut, my testosterone, my cholesterol, all these things I started doing for the first time in 2012.
01:38:26.300And you can just see how healthier and healthier I've gotten every single year to where I'm like how my body is functioning at a higher level than it was in my 30s, right?
01:38:37.720And it's only from like essentially reorganizing the relationship between my muscular and skeletal structure and then all the neurology and all the internal organs to where everything's turning on and off the way it should.
01:38:51.660So it's so efficient that it's like you build up all these compensations in your muscle structure that then put pressure on your organs that then create inflammation and all these different sort of things.
01:39:03.220So when I say like I'm the quality of my life is elevating then both like from a like mind share perspective and a mental energy, then it's backed by the physical energy that's that's got to this to this level.
01:39:20.660like it's i can see myself getting healthier and then it's like how do i get to a sustained level
01:39:27.740of peak health that then i live at uh for the next 50 years to 112 like i really think and i don't
01:39:35.400know that i'll be able to beat with all the innovation of like sort of all the stuff and
01:39:40.400longevity that they're in the middle of creating like i don't know if i'm going to be able to to
01:39:45.840time it to extend it i don't know but what i want to do is build a life in a rhythm to my existence
01:39:53.460if you will that prepares me to capitalize on it like and test it as i get older to to push the the
01:40:01.760the potential length of my life and make sure that i can live it at a high quality in a balanced
01:40:07.180fulfilling way the whole way through you know what i'm saying this dude like compare him to
01:40:11.680milton right now for example dude caleb can we get a pan to milton he's tired he's had a long
01:40:16.540night yeah well he's always tired you know and you guys are the same age by the way
01:40:19.660uh skincare routine quick and then we'll shut it down nothing i don't even do anything fish oil
01:40:26.640fish oil no the number one thing is filtered water filtered water get a get a joelie uh filtered1.00
01:40:32.760shower head because all your chemicals and everything that's going to destroy your skin
01:40:36.380is in the water not a not a skateboard but uh well this is the last thing yeah we actually
01:40:43.260would love for you if you would do they always have to do it on the show with i don't know maybe
01:40:48.080he's got a story about a skateboard yeah no i don't think he does he just wants him to sign
01:40:52.100it so we can sell it online i i i'm i do want to tell you that another painful thing that existed
01:40:58.540in my life that was ego based is the alien workshop is the company that i rode for my
01:41:04.440entire career right this is the alien workshop skateboard god almighty george what what has he
01:41:09.980done wait wait hold on it comes with a story go ahead okay and so this why are you gonna
01:41:14.460you about to burn it nervous for you so i'm i was there when i was like 14 years old and helped
01:41:22.340name pick the name right it was alien workshop based off of project blueprint and uh project
01:41:28.980blue book and hangar 18 at the wright patterson airport's base and and dayton helped pick the
01:41:34.020name alien workshop like went on to be pro for it for 20 years it got acquired by burton and then i
01:41:41.420bought the company from burton right and so it was like every advisor i had was like this thing
01:41:50.460burns money and this is a hornet's nest this is one of the worst businesses this is not something
01:41:56.080you could buy and so i'm like i didn't understand business i didn't care it was like i got a tv i'm
01:42:02.400to elevate the brand and take it to the next level like like went to this big you know zoomies i don't
01:42:08.760know if you guys ever been to zoomies 100k like big zoomies 100k announced that i'm gonna buy the
01:42:12.740company back bring it back to the culture and then the entire company imploded and like like literally
01:42:21.780like went out of business under my management and all the pro skaters quit on me like it like
01:42:29.180literally I spent like you know two and two million to buy it and like four million to operate it like
01:42:34.360all this money lost all this money and because I did it out of like I wanted people to be like
01:42:40.880oh he came and saved the alien workshop and I ended up taking the company and giving it back
01:42:48.060to the original owners like took the L on everything so that they could just keep it I
01:42:52.900bought a bunker in ohio to move it back to ohio and gave the company to the original founders
01:42:59.920so that they could just operate a lean profitable business themselves since they had sold it away
01:43:05.860already and then that was sort of like shaking my hands of like okay like you're not you are
01:43:12.000not skate anymore like you are you have evolved beyond it yeah it's like that was and that was
01:43:17.580the same time as that 360 deal well when i look at this board you know what i think about i think
01:43:22.280about we're in the stages that you were here yeah so it's kind of cool that you just drop some
01:43:27.560wisdom on us yeah yeah we we have a segment as of yesterday it was george's idea that we get
01:43:33.560memorabilia related to each guest and have them sign it yeah if you're okay with signing the
01:43:37.620skateboard of course i really appreciate sorry what do we do with the stuff now that was the
01:43:41.300one we haven't figured it into mfts and then we just make millions
01:43:48.440million wow 10 out of 10 10 out of 10 literally rob dierdick thank you for coming on impulsive
01:43:56.320thank you guys appreciate you guys so good guys continue to grow and evolve always every day hit
01:44:02.760that subscribe button we love you guys we love this podcast continue watching continue supporting
01:44:07.280us and we'll continue supporting you via this program all right take it easy peace lisa tell
01:44:13.100them about our new show. We have a new podcast. It's called Don't Lie to Me. I'm Lexi Iwanu.
01:44:18.620We're two best friends, 22 years apart, but so close at heart. And I'm Lisi DiGiulio, the old
01:44:24.480one, which means we have wildly different references, occasionally different opinions.
01:44:28.220And at this point in my 50s, I've lived it all. Now in my 30s, being the founder of New Shoes,
01:44:34.320Good Taste is my business. Listen on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
01:44:43.100I'm Lacey Mosley, author, actor, stand-up comedian, creator, and host of Scam Goddess podcast.
01:44:48.600The true crime comedy podcast, all about robbery, fraud, and those who practice it.
01:44:53.400Each week I bring on an amazing guest.