Impaulsive with Logan Paul - Millionaire Maker’s Harsh Truths of Making $106M in 72hrs, Why Trump is a Psychopath ｜ Alex Hormozi

00:00:00.000 Hey, what's up? I'm Tony Gonzalez.

00:00:01.540 And I'm October Gonzalez.

00:00:02.940 But you can call me Toby.

00:00:04.000 We want you to join us on our new podcast,

00:00:06.660 No Safe Words with October and Tony Gonzalez.

00:00:08.960 Where we get real about marriage, parenthood, sex, divorce,

00:00:12.520 and all the nitty gritty stuff we all think about.

00:00:14.980 But just don't say it out loud.

00:00:16.060 You're probably just going to be some rich guy

00:00:17.460 and he's going to whisk you away.

00:00:19.740 This is awkward.

00:00:20.840 Listen to No Safe Words with October and Tony Gonzalez

00:00:23.640 on the iHeartRadio app, Apple Podcast,

00:00:26.580 or wherever you get your podcasts.

00:00:28.460 it's alex or most yeah how much money do you think you've helped people generate with your

00:00:34.280 books probably a few billion are you serious i'm down 40k how do i get my money back in vegas

00:00:40.340 fix a fight he's in that business you're a best-selling author 2.9 million books in 24

00:00:46.560 hours yeah it was the guinness record for non-fiction so 106 million dollars in sales

00:00:50.060 let's talk about how because this fascinates me dude your wife layla you guys are super in love

00:00:54.880 and you guys work together was the first date in like a boardroom yeah she tried to cancel on me

00:00:58.880 she's like i feel sick i was like you sound fine she makes you dinner and makes you money one of

00:01:02.780 my first mentors he was like every other cost you money he's like this make you money i think the

00:01:07.140 reason that my content has done disproportionately well is because i speak at a fifth grade level

00:01:10.580 when it comes to business the easiest way to make a million dollars is buy something that's

00:01:13.760 10 million dollars buy it for eight and you sell it to somebody else for 10. the easiest way to

00:01:17.160 make a trillion dollars is to find something that's worth a hundred trillion if you do nothing

00:01:21.840 at all you'll get criticized if you do anything at all you'll get criticized how do you know my

00:01:25.660 works it's like well the book about monetization made 100 million in a weekend this guy's on

00:01:30.500 yeah i guess no we could have pulled it off yeah i guess you're right somebody should have

00:01:43.360 checked in with us dude we're down 40k we would have loved to throw some weights what do you mean

00:01:46.640 we what do you mean we dude no what's wrong with you guys what do you mean we down 40k i'm down

00:01:55.600 40k i gave you the 10k at the end of the night that's my money yeah but i took it out of your

00:01:59.340 bank account so i had something to do with it okay and i lost some of my own money not as much as you

00:02:04.860 by the way you're being pretty braggadocious about your suckiness on the tables you suck

00:02:09.780 no it's this trip it's this trip dude terrible strategy terrible strategy what are you talking

00:02:14.200 about well let me ask you a question if you're gonna play on roulette why not pick the one the

00:02:18.100 numbers that actually hit have you ever thought about that before bro all you did was pick the

00:02:22.960 wrong numbers and the wrong colors all night he is right he is right i guess i didn't think about

00:02:29.520 that oh yeah i could have just picked the right numbers right so there's something to think about

00:02:34.760 dude dude alex yeah what's up man what's up brother thanks for having me we're in your

00:02:41.500 building this is your building these are your couches and yeah this is where you shoot as well

00:02:48.360 no this is layla's oh oh oh well nice and neutral yeah it's really nice the colors everything is

00:02:54.120 like yeah feel cozy um yeah no thanks for having us uh thanks for having us acquisition building

00:03:00.860 looks awesome thanks man i appreciate the whole empire we can feel it man um here ladies and

00:03:07.940 gentlemen it's alex hormoses yeah good shit logan and mike hey thanks for having us man

00:03:15.500 so so i mean look we are we i'm down 40k uh how do i get my money back in vegas yeah fix a fight

00:03:25.540 he's in that business

00:03:28.100 oh no got him got him wow so dude your wife layla yeah you guys are super in love

00:03:38.840 yeah she's awesome and and you guys work together yeah does that ever not work out

00:03:45.040 so we started working together pretty much like on our first date we like talked only about

00:03:50.780 business for four hours and i was like listen if this doesn't work out you should totally quit

00:03:54.360 your job and work for me no matter what oh really yeah so i like propositioned her to work for me

00:03:59.340 and so um i like basically every time i saw her for the next 21 days i saw every day after that

00:04:04.760 i was like you should quit your job and join me and then after three weeks she was like all right

00:04:08.660 i'll do it and so we pretty much like worked together almost we had like almost a more intimate

00:04:14.440 work relationship before we had a more like intimate like you know dating relationship and

00:04:19.540 we kind of had to learn oh yeah yeah but yeah but what about the inevitable fallout that happens

00:04:24.260 like with all my friends oh we have we haven't no we had a couple falling out yeah but we're

00:04:29.560 stronger than butter sorry i didn't think that one sorry which the fallout where on the business

00:04:35.900 side or the relationship side or both no no no actually only relationship why don't we ask it

00:04:40.180 like this how do you balance the two yeah i think that we just don't actually try to balance the two

00:04:44.820 straight up no this is like if we have like i think if we're not having a good time it's like

00:04:50.960 hey i need some more like us time and it's like all right cool let's do that and then i think it's

00:04:55.940 like if one of us notices it we let it know and the other person corrects and then just let things

00:04:59.920 keep sliding i think we just haven't really judged much about it because like she and i work a lot

00:05:03.460 i imagine there's got to be a decent amount of like give and take on both uh well probably probably

00:05:09.060 the business right because you you're both coming with ideas does anyone have the final say yeah i

00:05:14.680 think we run things pretty it's we've been working together for a long time so like we have a pretty

00:05:18.120 good setup like it's more that like we have domain specifics like i'm not gonna like she

00:05:23.500 flail has an opinion on like some sort of you know recruit or person that we're you know some

00:05:27.760 talent that we're bringing in um i'm like that's like i think this if you know her better or know

00:05:35.020 him better than like do do what you want to do and if i'm like hey i think this is the you know

00:05:39.100 marketing angle i think we should take she'll say okay but then she'll push back of like we can't

00:05:44.660 do that this quarter because of these three things and if you think this is more important

00:05:47.340 these other three priorities i'll be like no you're right like those things are more important

00:05:49.760 and so i mean i don't know like i think i wish i had a sexier answer but um we have domains that

00:05:57.760 are ours and then when it comes to big strategic decisions we just talk it through until we agree

00:06:01.560 like we just i think we've had one big argument in our whole marriage that was business related

00:06:07.720 give us the intimate details of that yeah i mean it was business related yeah so i we had we had

00:06:13.460 gym launch which is my like b2b licensing business for gyms and then we had uh our supplement company

00:06:17.660 prestige labs and so those were you know doing well and i was like i think we need to build a

00:06:21.280 software company and she was like i'm dying like i really like this is a terrible idea and i was

00:06:25.860 like i think it's an awesome idea you're not thinking big enough you're not seeing the big

00:06:29.080 picture um and so i basically just steamrolled through and i was like we're doing this and so

00:06:33.900 then i just basically like deployed myself over there she spread herself super thin and uh it was

00:06:38.080 a it was a big mistake i mean the company did okay but like the amount of opportunity costs i left on

00:06:42.240 the table of like taking my eye off the ball and the other two businesses that were doing well

00:06:45.200 um it was the wrong time it might have been a good business idea it was just too early we didn't have

00:06:49.360 the infrastructure we didn't have the team and so like she was right you know damn does she rub

00:06:54.500 that in your face no never it's just not how we roll yeah like she's super traditional when it

00:06:59.660 comes to like marriage and relationship and then we're very modern when it comes to like business

00:07:03.420 be more specific how is she traditional in relationships i mean it's not like

00:07:08.100 um i was trying to say this in the best way yeah she makes me dinner overnight she makes you dinner

00:07:17.080 yeah and makes you money yeah this is i mean dude that was one of my first mentors literally said

00:07:22.000 that he was like i was dating her and he was like he's like so he was like every i'll just say what

00:07:27.700 he said he was like every other bitch costs you money he's like this bitch make you money

00:07:31.460 and uh and he's like he's like look at all your stats he's like are they up i was like well yeah

00:07:36.000 she's super hard so she's an 11 year unbroken my fitness pal streak uh like she's hardcore about

00:07:41.460 like fitness stuff and so wait what does that mean like she literally logged her food every day for

00:07:45.540 11 years without missing a day and then she like cal ripkenden was like you know what i think i

00:07:49.420 know what's in my food i'm gonna i'm gonna sit i'm gonna i'm gonna sit the bench today and so

00:07:53.420 she broke her she's like i was like i don't know why they didn't like fly her out if i had somebody

00:07:57.300 an app and had 11 year streak on my app i'd be like come on out let's see who this person is

00:08:01.480 it's a vip yeah how did you how did you guys meet bumble are you serious nice yeah the apps

00:08:08.580 on a dating app yeah how long how long ago nine years ago

00:08:12.400 and the and the 2016 was the first date in like a boardroom no you know what i'm saying like where

00:08:20.360 did you guys no we went to uh we went to froyo because i was like oh that's nice yeah she tried

00:08:24.060 to cancel on me um the night before and i was just like well she's like i feel sick i was like

00:08:28.480 you sound fine i swear i was like you sound fine i'll see you tomorrow um and so she shows up and

00:08:34.080 then arrives i'm walking up i'm walking from behind where the frozen euro place is and she's

00:08:38.040 got like a sundress on but she's got these two angel wings on her back tattoo and i was like

00:08:43.260 fuck like what am i getting into um because of the tattoos yeah yeah uh well just like specifically

00:08:49.220 like the angel wing tattoos i was like oh no um yeah well i just like stigma whatever i was like

00:08:55.040 this could just not be what i'm hoping it to be like almost like a like a shoulder version of like

00:09:00.220 a tramp stamp or was it oh god yeah okay i think equivalent yeah and so we you know we're i'm going

00:09:05.280 in i was like i'm trying to get out of here as fast as you may possible and so sat down i was

00:09:08.820 like you want to just get for yo and she's like this guy's such a dick and so i was like you got

00:09:12.380 what you need like let's go it's like check out um but like she was cool and so we kept talking

00:09:17.500 talking then um and you know we ended up hitting it off and i was like okay i get all this i was

00:09:22.580 like don't understand the tattoo and um i was like this is gonna make me sound like such a dick but

00:09:27.960 i was like you sound so put together and i was like but you're like nerves are all chipped and

00:09:33.100 i was like what the fuck is that about nails yeah i was like they're all like a man who labor

00:09:37.460 there was a trainer um but it was like i was like what's this and she was like

00:09:43.800 she's like for the first time in years i decided not to like get my nails painted because i was

00:09:48.700 like have financial goals and i want to like save this up and she was like and since that day she

00:09:52.860 has literally never had her nails not done no way you hit her on day one she's like i just made this

00:09:59.840 decision to be more financially responsible i was like i'll pay for your nails if you need it like

00:10:03.320 i just don't that's a good comeback oh yeah because that's like a that's like a hard area

00:10:07.180 to hit on a girl you when their nails are bad bro they are like freaking about that shit but i i like

00:10:13.180 this dynamic dude it speaks to me because i think a lot of people when they like analyze

00:10:18.160 relationships they or you know people that they don't know right they're like well where's like

00:10:22.340 all the stuff that i'm used to like the love like you know like this real romance and blah blah blah

00:10:26.820 but when you pull together two people who are like career obsessed yeah that like collaboration is

00:10:32.060 kind of a cool partnership it's it's very intriguing to me like i think it's awesome

00:10:35.720 i think it's super rare like i don't see many people who who have that um like i had what i

00:10:41.320 would consider normal traditional relationships for every other relation in my life and so did

00:10:45.460 she and so this was kind of like a weird thing like on our i think our second date layla just

00:10:50.020 like looked at me and she was like i get a lot of friend vibes from you and i was like in my entire

00:10:55.340 life not a single woman has given me that that feedback um and then and then i fixed that um

00:11:03.100 and so what does that mean i just like i was like i was just trying to be respectful because i liked

00:11:08.240 you what did you take your shirt off like you just did now is that how you fix it literally i literally

00:11:13.220 just flexed um no but like we just like i don't know it was it's it's a totally different odd

00:11:18.500 dynamic and that like we just we're really good partners like we're partners that's like the only

00:11:23.300 thing like we're really like she's the shit like layla's awesome yeah like she really is well let's

00:11:28.020 layla's we'll have her on sometime let's talk about you for a second this empire this building

00:11:33.780 we're sitting in not the only building the big building because there's also a smaller building

00:11:38.380 and there's security and there's gyms and there's software companies and there's like

00:11:42.840 like bring us back to the start of all this how did all of this empire begin so um so Layla was

00:11:50.140 in fitness so was I I had a chain of gyms and I told her like hey you should just quit your PT

00:11:54.020 thing join me I'm going to start this new thing called gym launch so I um I was I was pretty good

00:11:59.360 filling gyms up before we'd open them up and so the constraint of the business ended up being like

00:12:02.960 I just needed more places to fill and so I was like I wonder if any other gym owners would be

00:12:07.080 okay with me just like filling their gyms up because i was just really good at the marketing

00:12:09.780 the sales side and so turned out plenty of gyms were happy for me to come and like fill their

00:12:14.360 gyms up when you say fill them up you mean get more clients yeah but i would fly out set up a

00:12:18.940 table and then i would like sell 200 memberships in you know 20 days how just facebook ads in 2013

00:12:24.800 yeah that was like you could have like hot chick with bikini that said like lose weight fast and

00:12:29.920 it was like work it's totally okay that was like 2013 that was like that golden era i was getting

00:12:35.120 I mean, I was getting 30 to 1 up front.

00:12:37.380 So that was like one of the big things that got me from like zero to like level one hero or whatever.

00:12:42.800 It was like I could put $1,000 in ads and make 30 or 100 in 30 days.

00:12:47.960 And I was 26.

00:12:49.440 You definitely know what Chase Hero is.

00:12:51.460 Who?

00:12:51.920 Oh, yeah.

00:12:52.560 Yeah.

00:12:53.480 I knew it.

00:12:54.940 Okay, go ahead.

00:12:55.640 So we started doing that.

00:12:57.760 And so I had this idea for it, did three, came back.

00:13:00.980 And that was actually the day that Layla decided to quit.

00:13:03.280 So she picks her up from the airport, and I've got this big backpack, and we go back, and I promised her I'd take on her real date because everything had been like Panda Express and Chipotle for the first 30 days, just the gentleman that I am.

00:13:14.740 And she was like, tablecloth and waiter.

00:13:16.820 And I was like, fine.

00:13:18.220 And I was like, just one thing first.

00:13:19.540 And she was like, what?

00:13:20.240 And I was like, can you help me process these?

00:13:22.400 And so it was a stack of like $100,000 for the contracts.

00:13:25.980 And so I told her how to use the POS.

00:13:27.920 We processed all of them.

00:13:28.800 And she was like, how much was that?

00:13:29.840 And I was like, it was $100,000.

00:13:30.560 And she was like, all right, I'm in.

00:13:32.020 Wow, cool.

00:13:32.840 the question she asked before that was is this legal and then i said yes and then she said

00:13:37.940 and so then we started just uh flying around the country launching gyms so we did like 32 gyms in

00:13:43.460 the next like 18 months um hired a sales team we had six guys flying out doing gyms over that

00:13:49.060 period of time that business model kind of like broke down because we didn't control delivery and

00:13:53.400 so we would sell people into a gym and then people would just the gym owners who would come to us

00:13:58.060 were struggling and so they were struggling for a reason because they weren't good at gym business

00:14:02.000 And so I would fill it up, but they like, didn't have the infrastructure, didn't have the trainers, didn't have any systems. And so like, that was a big mistake for like earlier on for me. And so I ended up having all these gyms have customers, like, they would just tell the customers to leave. They'd be like, just refund. I don't even want you here. But I'd already be flown to the next gym. And so that was a big chargeback risk for us.

00:14:19.800 And so I ended up, uh, that business, uh, died. Um, and so there's a very long, dramatic story

00:14:27.160 around that, but anyways, it worked out. Um, and then we started selling out, um, basically the

00:14:32.280 kit of how I filled the gyms up. So it was like, okay, I need to get into licensing rather than

00:14:35.980 flying out people to each of these locations. Cause every month I had to have the exact amount

00:14:39.480 of gyms to match the amount of sales guys I had. So I'd have like eight gyms every single month

00:14:43.400 that I would be like, okay, are you good with me flying out a guy and all this logistics.

00:14:46.600 And then finally one day I was like, I think we need to get out of the gym business. And I told

00:14:49.600 the next eight gyms are supposed to come out that next month. Hey, we're, you know, we're leaving

00:14:53.280 or whatever. Um, and one of the guys was like, dude, you saved my buddy's gym. Like, I know you

00:14:56.780 can help me. Like, I just mortgaged my house. I lost everything. Like, please help me. And I was

00:15:00.040 like, listen, I'll, I'll show you how to do it. I was like, but I'm not flying yet. I'm not flying

00:15:04.880 out there to save you if you can't sell. And he's like, no, it's fine. He's like, how much? And I

00:15:07.480 just picked the highest number I could think of at the time, which was $6,000. Um, and he said,

00:15:11.940 it's done. And I was like, holy shit. Um, and then I had like seven more calls and I made like

00:15:16.880 $60,000 in a day selling air and I was like man I think selling the how-to yeah okay and then you

00:15:23.920 figured out that the knowledge was was maybe a better product for you to move interesting yeah

00:15:30.060 and so that was like I was like holy shit and so like the next one I said six the next one I said

00:15:33.980 eight next one I said 10 next one I said 12 and everyone was like done sure and I was like holy

00:15:37.900 shit and like it was one day later comes back in at the end of the day um because we thought we're

00:15:42.200 going to pivot towards like let's just sell fitness programs and fuck gyms like we'll just

00:15:45.040 all direct and um and so she was like hey i just sold two deals and i was like we're still in the

00:15:50.800 gym business she was like you just sold me on how we're getting out of the gym business and this is

00:15:54.500 like we're like we're ending this forever um and i was like yeah but i think we're just doing it

00:15:58.660 wrong and then that was when that was like the beginning of gym launch and so the gym launch

00:16:02.460 took off like a rocket we did um i think we finished that year like 6.8 million and then

00:16:06.880 the next year we did 26 million with like 17 million in profit and i'm like 28 um and then

00:16:12.760 we continued to grow the business and then we sold that um to a private equity firm in 2021

00:16:17.420 for uh 46 and and congrats thanks ayo i'm sorry i used to do it in my vlogs it's the entrance for

00:16:26.120 my theme song ayo i'm sorry i got two shirts up on wwe shop fanatics right now i hate logan paul

00:16:33.040 yes i am the one behind it you're gonna monetize the haters and still humble because after all i

00:16:38.680 I'm your humble king and I'm gonna stay humble because I'm just that humble you can grab my

00:16:43.200 shirts and all WWE merch hats tees replica title belt superstar collections on WWE shop and fanatics

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00:18:18.220 Listen out of character from Will Ferrell's Big Money Players Network

00:18:20.960 on the iHeartRadio app, Apple Pods or wherever you get your podcasts.

00:18:24.740 Hey, what's up? I'm Tony Gonzalez.

00:18:26.160 And I'm October Gonzalez.

00:18:27.520 But you can call me Toby.

00:18:28.480 We want you to join us on our new podcast, No Safe Words, with October and Tony Gonzalez.

00:18:33.620 Where we get real about marriage, parenthood, sex, divorce, and all the nitty gritty stuff we all think about.

00:18:39.580 But just don't say out loud.

00:18:40.660 I hate that job.

00:18:41.580 You're probably just going to meet with some rich guy and he's going to whisk you away and I'll never see you again.

00:18:46.860 Would you say a D-less actor?

00:18:50.280 D?

00:18:52.260 I don't even know there's such a thing as D.

00:18:54.080 No, no, no.

00:18:54.720 I mean like.

00:18:55.100 I can't even get on the C-list.

00:18:56.180 Like I'm not even average.

00:18:57.040 I'm not even passing.

00:18:58.000 I'm failing.

00:18:58.840 Listen to No Safe Words with October and Tony Gonzalez,

00:19:01.500 part of My Cultura Podcast Network.

00:19:04.200 Available on the iHeartRadio app, Apple Podcasts,

00:19:07.520 or wherever you get your podcasts.

00:19:10.180 You kind of specialize in that knowledge selling or like...

00:19:16.300 Do you sell courses?

00:19:18.240 I don't, no.

00:19:18.980 Okay.

00:19:19.560 I was going to say, do people ever mistake you for like a self-help guru?

00:19:23.020 100%.

00:19:23.460 Yeah.

00:19:24.260 So the whole idea after I sold Gym Launch was like,

00:19:26.840 i heard this thing was like what if you what if all your free stuff is better than everyone's

00:19:30.500 paid stuff and so because i came from the knowledge space it's like a lot of my stuff

00:19:33.880 looks that way and so but everyone's like he just wants you to buy his course i was like i don't

00:19:37.460 have one right so but like that's just the nature of it and it's fine um yeah so we i make content

00:19:44.280 and it's all b2b so like we're a hardcore b2b brand yeah um business to business yeah and so

00:19:49.800 people so like what we have is so if you're like how do you fast forward to like today um so i'm

00:19:55.580 co-founder of school which is a software platform for people to start businesses online communities

00:19:59.840 etc um and so that company's very big um we have 17 million users and like it's yeah that one that

00:20:07.680 one's big yeah so so people can start their own version of um uh yeah no spreading knowledge

00:20:13.700 creators so interesting you you've taken what you've uh figured out works you made it work for

00:20:21.620 you and then you made it so everyone you democratized what you did and and everyone

00:20:27.480 can do it yeah by selling what they know whatever they know yeah it's cool it's like mom's making

00:20:32.640 jars like you have a group on how we do jars and pickling stuff and like there's everything under

00:20:36.420 the sun like there's a school for it i mean there's hundreds of thousands there's so many

00:20:40.460 like because pickles start as cucumbers yeah everyone starts like does their own thing like

00:20:44.740 there's a crocheting community that like there's just i mean it's everything it's whatever you

00:20:48.120 Everyone assumes it's like, oh, is it crypto and B2B?

00:20:51.180 It's like, not really.

00:20:51.760 The other half is just consumers doing consumer stuff.

00:20:54.120 There's BMX groups.

00:20:55.420 There's everything you can think of.

00:20:56.760 Could I make a school on Pokemon cards?

00:20:58.820 A million percent.

00:21:00.060 Really?

00:21:00.420 There's probably already like 20.

00:21:02.560 That would be a super community friendly topic.

00:21:05.440 How much was the domain in school?

00:21:06.840 Because it's with a K.

00:21:08.260 Yeah, less than acquisition.com and ACQ.

00:21:10.660 How much was acquisition.com?

00:21:12.600 400.

00:21:13.760 400K for acquisition.com?

00:21:15.260 Yeah.

00:21:15.880 And then ACQ was 500.

00:21:17.100 i don't am i allowed to so acq.com i've been i've been i've been eyeing for a long time it had been

00:21:25.020 owned since 1996 by a fortune 100 company i can't say the company because they said i couldn't like

00:21:30.080 say it but i've been trying to get this domain i finally got it so it was like really sick sick

00:21:34.740 how how because i know sometimes with domains you got to get a little creative yeah i mean it was

00:21:39.360 just like reaching around and getting to somebody who was in the company and getting a broker

00:21:43.740 together and then figure it out but they had they just denied every other time and then like they

00:21:47.980 just finally were like yeah okay we'll sell it and i was like awesome i think i think what you do is

00:21:51.600 awesome because yeah when i first saw you popping up i wasn't sure i wasn't sure if you were another

00:21:56.100 one of the me neither multi multi what is it multi-level marketing like yeah no we um not that

00:22:04.200 i mean i mean i'll just i'll be transparent so like we took out 40 ish million um in distributions

00:22:09.600 before we sold the company and we sold the company for 46 um and then we started the family office

00:22:14.580 which was just going to be the whole co acquisition.com um i started making content with the

00:22:19.480 idea of like i wonder if i can attract businesses so i can do like minority deals and that was kind

00:22:23.180 of the whole thesis in the beginning was like i'll just do these kind of you know 10 20 ish chunk

00:22:27.480 chunks of companies um that ended up sucking and so i did like 24 deals in 24 months and then just

00:22:33.580 like got rid of almost all of them minus four and then i was like okay um let's not do that and so

00:22:38.860 then it was like we need more meaningful stakes of fewer far better businesses and all of those

00:22:43.420 companies i didn't put like any brand or anything behind it i just like invested in them and so it

00:22:47.700 was like okay school this is a this is a deal it makes a ton of sense let's do this um and then

00:22:53.460 like that's probably more how we're approaching it now is like because we're also pretty good

00:22:56.320 at building business so we started our advisory practice in january of last year in 2024 um

00:23:01.480 and that's now a very big business what do you advise on it's companies industries oh it's it's

00:23:08.480 open it's smb so it's like 500 000 on the low side to 50 million is kind of like the sweet spot

00:23:13.260 so if you think like you've got like gardner you've got mckinsey you've got deloitte you've

00:23:17.120 got these kind of like they serve the i'd say like the top end of the market and then there's

00:23:21.000 obviously like the guru the guru world that's kind of like underneath and we kind of serve like

00:23:25.460 low mid market and so you know people fly out here they'll meet with our directors that are like

00:23:31.460 for paid media or for content or for whatever it is they're doing so like maybe you have a 14

00:23:35.180 million dollar plumbing business and you're like all right well how do i scale this thing it's like

00:23:38.940 all right you need a director of this and this is how the ad should look for recruiting a specific

00:23:43.380 role and you know your supply constraints you need more technicians this is how we go recruit

00:23:46.880 these technicians that kind of thing how do you how do you make b2b content actually like actually

00:23:54.700 go like viral and get people to care online when so few of the people watching it are actually like

00:24:00.060 business owners i'm sure there's a lot of them but like for example like the majority of our

00:24:04.720 audience say there's someone watching this episode right now and i don't know tuscaloosa

00:24:10.200 alabama right for example right what what industries do you see right now or what places

00:24:16.600 do you see right now that they could break into to start businesses that actually could be

00:24:19.780 successful like what's where are the holes in the market right now well i mean i think there's

00:24:24.600 pretty obvious ones for just like ai enablement for like yeah so he's in tuscaloosa man oh yeah

00:24:29.960 it still works no i know but he's like he's like 19 years old he just left walmart and he's like

00:24:35.380 all right so i can start i can do plumbing i can do power washing i can do ai enablement

00:24:39.880 like he's not going to do ai enablement i don't like i got like maddox who's on my team is from

00:24:44.660 a smaller county than that from like little rock arkansas no i'm not i'm like no my point is this

00:24:49.140 is like dude the internet's the internet like that kid can watch youtube for free just like

00:24:52.760 anybody else can and can learn how to use make.com and n8n and do whatever the hell they want and

00:24:57.660 And they can go to the local plumber in Tuscaloosa and be like, hey, instead of having this girl who you paid $1,500 a month to answer your phones, I can have an AI do it for $200 a month.

00:25:06.180 And he can do that to 100 different places in his local town.

00:25:09.020 Like he absolutely can do that.

00:25:10.400 He also could not stick to Tuscaloosa and just use the internet like everybody else.

00:25:13.140 Yeah, you got smoked.

00:25:13.840 You got smoked right there.

00:25:16.000 I didn't think – when you brought up AI enablement, I didn't make that connection.

00:25:19.140 i guess what i'm trying to do is bring value back to people that are lost starting to discover

00:25:27.660 things well the reason i did school so do the question right is like 30 i think so at the book

00:25:34.380 launch two-thirds of the people who were there were business owners self-selected said i'm a

00:25:37.580 business owner and then one-third of people who were at the book launch uh said they wanted to

00:25:41.860 start a business or didn't have one um but like if you look at the u.s nine percent of americans

00:25:46.160 own a business. So it's 32.5 million, 33 million people out of 300-ish. So 10%, 9% of people have

00:25:52.160 a business. I was okay with not being the widest person. I want to go deeper with the people that

00:25:58.160 I can make the biggest impact for. And so if 90% of people never know my name, I see that as totally

00:26:04.580 fine. That's an interesting number. About 30 million people are business owners. Are those

00:26:12.760 the people buying your books because you you're a best-selling author i think i think on my pdf

00:26:18.840 here it says you you've sold over four million copies of stuff which is a lot of books dude

00:26:23.860 it's a ton that's a lot of books yeah so are the people that are buying your books

00:26:29.060 i would assume are the business owners okay entrepreneurs and entrepreneurs

00:26:33.840 so the entrepreneurs side like the reason that i that the school deal made like want to be

00:26:38.520 entrepreneurs like entrepreneurs yeah like aspirational yeah yeah yeah that's cool but the

00:26:44.080 um but with the books like the reason i put the books out there the reason i put the content out

00:26:48.340 there like the long-term play is there's tons of 19 year olds who are in tuscaloosa who are like

00:26:53.040 dude how the fuck do i make money the education system's fucked college doesn't make any sense

00:26:56.720 anymore like what do i do and so like i put a ton of content out for those people but i also put out

00:27:01.640 a ton of content for like okay when does a roll-up make sense when do you you know how do you exit a

00:27:06.080 business like what are the key risks that you have to eliminate so a private equity investor

00:27:08.840 would would want to make that purchase um and so i make kind of like information on all sides there

00:27:14.900 because the amount of people who've been watching my stuff for a few years used it all and they're

00:27:19.040 like i quit my job i started using your stuff and i just built this tourism van business in

00:27:25.180 alaska real story um and then they like fly out because they're like dude i'm doing two million

00:27:30.100 bucks a year and i'm like that's awesome i was gonna say so okay so you don't sell courses

00:27:33.680 but you do sell books yeah have you seen i also give them away for free oh you do yeah if you

00:27:38.840 want a hard copy you can pay for it but yeah they're they're for free on my podcast i just

00:27:42.120 give them away oh then how did you sell two 2.9 million books in one day is that number it said

00:27:49.580 it said 2.9 million books in 24 hours it's like the world record is that number inaccurate how

00:27:54.820 did you do that like how did you drive that how did you do that that's an insane stat yeah yeah

00:28:00.880 it was the guinness record for non-fiction so um so the whole so these three books together were

00:28:06.240 actually written at the same time so i wrote them because a mentor of mine when i was selling gym

00:28:09.380 lunch was like hey you should crystallize all your knowledge now because like you'll forget the

00:28:12.680 details and so i just wrote this thing and it was this massive tome and i called it i called it lead

00:28:18.720 generation and monetization structures which is like not the sexiest title and i gave it to like

00:28:22.960 a handful of my friends and they're like dude it's a lot and so i was like there was one section that

00:28:28.840 was like on making offers so i was like okay well maybe i'll just peel this off and i'll and like i

00:28:33.080 wasn't sure if i was going to publish it i was like maybe i'll just do it as like an internal

00:28:35.920 manual for our own team and then layla was like publish it i was like all right so i just put it

00:28:40.720 up there and i was like hey i wrote a book and then it just continued to just keep selling more

00:28:44.920 and more copies can i ask how you think that happened was it a word of mouth yeah it was a

00:28:49.500 word of mouth okay i had 10 000 followers on instagram when i made it and i didn't have anything

00:28:52.660 on youtube so it must have been um it must have been leading to results for people yeah it's a

00:28:58.720 good book have you have you seen firsthand people come up to you and be like yo i i read your book

00:29:06.000 i every day followed your model and they every day oh really multiple times a day how much money

00:29:09.900 do you think just this is such a hard question but how much money do you think you've helped

00:29:13.580 people generate with your books um probably a few billion i was gonna say it's gotta be a lot

00:29:20.160 yeah that's cool that's cool man that's the difference i think maybe between i mean you're

00:29:25.880 you're you're you're you're legit you're legit dude not that you need to hear it or be validated

00:29:31.420 by me in any way but like like i don't know i see these self-help gurus and i'm and i always just

00:29:36.200 wonder like maybe you have a couple success stories yeah but how many people are actually

00:29:41.740 like when they sign up for the course like making it well the courses that come with this are free

00:29:46.840 oh all my shit's free like it's free now how did i sell these books right um so i had these three

00:29:54.380 books they were one i was like okay well what if like what am i going to call it and so i had this

00:29:58.460 idea i was like wouldn't be sick if i could demonstrate the ideas of the book with each book

00:30:02.120 and so that became the whole meta concept of like the offers book answers the question what do you

00:30:06.540 sell right so for that 19 year old he's like what do i do it's like we got to figure out something

00:30:10.620 to sell step one so you read the purple book which is the first book and it has to be so good that

00:30:16.000 how to make an offer so good people feel stupid saying no so it's like how do you get the other

00:30:26.220 guy in tuscaloosa to give you his last dollar by making an amazing offer right and so i made that

00:30:31.800 book and it basically like how do you create value like people talk about the word value

00:30:35.600 they're like provide value it's like what the fuck does that mean how does that 19 year old

00:30:39.140 know like what's value right and so it's like okay well what are the elements of value so it's

00:30:43.480 like you have speed how quickly you can give someone something you've got um risk how can you

00:30:49.560 make sure that it's guaranteed in some way and then um how can you make it easy like whatever it

00:30:55.440 is and then you have the dream outcome so it's like they have the stream outcome how do you make

00:30:58.220 it faster how do you make it easier and how do you make it risk-free and so the degree to which

00:31:02.200 that you can do each of those because it's not is it easy it's not easy it's how easy is it right

00:31:06.840 it's not a binary it's a continuum and so for each of those things and basically in the book it

00:31:10.540 outlines like here's how to make it faster for somebody here's how to provide you know scarcity

00:31:14.260 guarantees all these elements that make an offer and so that did well and continues to sell like

00:31:18.900 lots and lots of books um and so i caught a hundred million offers because the idea was like what if i

00:31:23.440 at the end of this my second book was okay now you have the thing to sell who do you sell it to

00:31:28.080 which is you got to go go get leads and so the blue book is all about average now the blue book

00:31:34.480 is like all the methods of advertising that are out there so you've got you've got paid ads you've

00:31:41.760 got content you've got warm outreach and got cold outreach there's only four things anyone can do

00:31:45.500 let anybody else know about stuff now once you do those four things you can then reach out to other

00:31:50.660 people who have audiences affiliates you can reach to get your customers to do those four things on

00:31:54.600 your behalf you can get agencies to do that on your behalf or you can get your own employees to

00:31:57.640 do that so it gives you more leverage and so it's basically four things you do to influence for other

00:32:01.960 people. And it's just a cycle of advertising. And so this book outlines that so that people are

00:32:06.460 like, okay, I've got my thing. Here's how I advertise it. Great. But then the next question

00:32:11.260 is like, all right, I got the thing. I'm letting people know about it. But how do I make money?

00:32:17.080 And so then was how to make money. I need that. Can I have that one?

00:32:25.720 This is the record breaker. Yeah. I need, oh, that one. And that's the record breaker. Yeah.

00:32:30.720 And so the blue one, I used all eight advertising methods to advertise the launch of the book.

00:32:36.700 Oh, and it was the third part of essentially a series culminating to what is probably the

00:32:41.160 most important part of all of it, which is making money.

00:32:44.100 Right.

00:32:44.520 Whoa.

00:32:45.100 And so the second one, we broke records at the launch.

00:32:47.460 We had a hundred and something thousand people who were live with us at the launch when I

00:32:50.540 launched the book.

00:32:50.980 And I did this full stack just like the InfoGuru would.

00:32:53.760 Yeah.

00:32:54.160 And everyone was like, credit card out, ready to buy this, whatever I was going to sell.

00:32:57.200 And I gave it away for free.

00:32:58.660 and so that came with a full so did those free did those free copies count towards that number

00:33:04.860 no no so the first two books no i give like the course way for if they want to buy a hard pack

00:33:10.280 yeah they can buy a hard copy um so then the third book was monetization so you have to so it's like

00:33:15.760 okay so first we have the offer the thing to sell then we have the people to sell so you know how

00:33:19.320 to advertise and then you have to understand how to monetize and so each one built on the third and

00:33:24.060 so this book used all three books and i have like 15 monetization mechanisms that are inside the

00:33:28.460 book of like how to do them and i used 12 of them in the launch of the book to demonstrate all of

00:33:33.640 the ideas in the book and culminate with a 100 million dollar launch which is what we did in 72

00:33:38.060 hours i feel kind of kind of stupid yeah i was thinking i feel pretty fucking dumb we just lost

00:33:43.640 all that money at the casino we got prime so you're doing all right that is and you got lunch

00:33:49.280 that is true yeah yeah but but but i i i do a specific part yeah like i i have a role in that

00:33:57.740 business you crush it you do awesome with it i use your example all the time i did see you running

00:34:02.400 with the the book the yeah 100 million dollar money models well that that's that's jimmy's idea

00:34:08.760 it gets bigger and bigger and bigger um but i i guess dude i'm a marketer i'm a marketer this is

00:34:14.600 my tagline my team hears me say it all the time yeah um i'm a marketer at heart at the moment i

00:34:20.060 just also happen to be the product because i'm i'm in front but i like to think about um what's

00:34:25.760 going to captivate people or what's what's shareable and how do i make people care um because

00:34:30.040 i think at the end of the day uh for me it's about creating something compelling or or getting people

00:34:36.500 to be interested in in the thing but i don't have the i don't have the not the like businessy

00:34:42.180 knowledge like you do like the even even just hearing you really dissect how all of it works

00:34:48.360 is is fascinating because i don't i don't like think about it like that like so much like to me

00:34:54.140 it's more like maybe artistic no you're great i think you have great taste which i would just

00:34:59.060 define as pattern recognition like your way of saying like this is cool like you're like this

00:35:03.100 is not cool like that's your way of saying that is like to me it's like okay you have patterns in

00:35:06.540 the past of like this is good this is bad and you're like this doesn't match that pattern and

00:35:10.020 so for you it's a feeling and you're like yeah it's a it's a fee that's off and you're you're

00:35:13.100 really analytical about it but you also have a really solid um business sense is is that do you

00:35:21.560 of a mentor or or how i mean i have every mentor into the sun um oh yeah so i mean it's interesting

00:35:26.620 because i'm like a product of the alternative education scene so like that self-help guru

00:35:29.560 and all that like i paid everybody i did everything i could um and i think that shortcut it a lot

00:35:35.620 for me now to be fair like there's a there's a lot of sewage in that space but there's still

00:35:40.920 good stuff too like you took you took courses i've done about everything yeah courses masterminds

00:35:46.020 coaching i did all of it who's there legit and who's on yeah that's what's master um i won't do

00:35:50.020 that but like i think there's i think there's there's tons of good stuff um that's out there

00:35:55.360 but also like when i came into this youtube wasn't like like what it is now like you you can you can

00:36:01.680 find everything you want you know on youtube um and so but there is there's a lot of value in

00:36:07.420 getting around other entrepreneurs who are at your level or above and just learning from them

00:36:11.140 and so for me like you know i'm from baltimore my dad's a doctor so it's not like you know i was not

00:36:16.200 well off or anything but it's like there was no one who like there was no like ballers that i knew

00:36:20.740 like for me it was like you make a hundred thousand dollars a year like you're doing good you know um

00:36:24.700 and so that was my first goal was make a hundred thousand dollars a year and so it's just been

00:36:28.160 kind of like leveling up from there but like when you meet people you know like the guy who's my

00:36:31.580 neighbor you know i think last year he did 3.7 billion dollars in sales owns the whole company

00:36:38.240 probably do a billion in personal income like next door here not here but like where i live

00:36:44.820 and just like just personal income i was like that's chill yeah like there's levels

00:36:49.140 like that's just his income that was his exit he'll do it next year and he did it last year

00:36:54.640 and he just keeps stacking um and i'm like okay i'm fascinated by like how did how did that happen

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00:37:58.020 Back to the show.

00:37:59.220 You've heard the chaos.

00:38:00.640 Now you can see it.

00:38:02.180 Hello!

00:38:03.220 My gosh.

00:38:03.820 Watch all your favorite podcasts from start to finish

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00:38:29.280 I'm Hamza.

00:38:30.260 And I'm Martin.

00:38:30.960 And we're the hosts of Out of Character.

00:38:32.780 It's a podcast.

00:38:33.800 I know there's a lot of them going around, but why should you listen to ours?

00:38:37.080 Well, we're only the best podcast in the entire world.

00:38:40.280 And we talk about pretty much everything under the sun.

00:38:43.120 For example, music we're listening to, underground music, trending music, drama in music worlds.

00:38:50.380 Yes, sometimes we even talk about just everyday mundane situations in our lives,

00:38:54.800 like the cool Uber driver we just had.

00:38:57.100 Or the food we just say that was surprisingly delicious.

00:39:00.640 Or we'll talk about the Met Gala and the looks that they wore.

00:39:03.820 Are they awesome? Are they trendy? Come find out.

00:39:06.500 because our opinion matters, and so does yours.

00:39:09.500 And this is a place where all of our minds can come together and connect.

00:39:13.300 So what are you waiting for? Come connect with us.

00:39:15.460 Listen to Out of Character from Will Ferrell's Big Money Players Network

00:39:18.160 on the iHeartRadio app, Apple Pods, or wherever you get your podcasts.

00:39:21.900 Hey, what's up? I'm Tony Gonzalez.

00:39:23.360 And I'm October Gonzalez.

00:39:24.740 But you can call me Toby.

00:39:25.700 We want you to join us on our new podcast,

00:39:28.500 No Safe Words with October and Tony Gonzalez,

00:39:30.840 where we get real about marriage, parenthood, sex, divorce,

00:39:34.220 and all the nitty-gritty stuff we all think about,

00:39:36.820 but just don't say out loud.

00:39:37.900 I hate that job.

00:39:38.800 You're probably just going to meet with some rich guy

00:39:40.340 and he's going to whisk you away

00:39:41.500 and I'll never see you again.

00:39:43.960 Well, this is awkward.

00:39:45.680 Would you say a D-list actor?

00:39:47.480 D?

00:39:49.480 I don't even know there's such a thing as D.

00:39:51.300 No, no, no.

00:39:51.960 I mean, like...

00:39:52.320 I can't even get on the C-list?

00:39:53.400 Like, I'm not even average?

00:39:54.260 I'm not even passing?

00:39:55.220 I'm failing?

00:39:56.040 Listen to No Safe Words with October and Tony Gonzalez,

00:39:58.740 part of My Cultura Podcast Network,

00:40:01.420 available on the iHeartRadio app,

00:40:03.160 Apple Podcasts, or wherever you get your podcasts.

00:40:07.200 To wrap that whole thing, we did $106 million in sales in 72 hours. And we sold it by, I wrote

00:40:14.520 over the two years from blue book to green book, I wrote 17 books that I used as incentives to

00:40:24.600 business owners to donate 200 books to other entrepreneurs who couldn't afford books.

00:40:29.200 and so every entrepreneur who donated 200 books which is six thousand dollars they got a code

00:40:35.360 that they could give to their audience they give their email list to everybody to distribute the

00:40:39.780 books um and then we would just redeem them centrally and ship them out to them and so that's

00:40:44.360 that was the whole play and so we we also when i like realized like a hundred million dollars is

00:40:49.560 what i wanted the whole thing to culminate in which worked out which is awesome um but the the

00:40:55.480 thing that i thought was like cooler was that millions and millions of people get books now

00:41:00.500 and i don't know i think like i think there's something very visceral about holding a book

00:41:04.180 like of course the books the same as the other ones like the books are free they're already on

00:41:08.420 my podcast the course that goes with this book is also free it's on my site like you don't have to

00:41:12.780 you don't have to opt in you just watch it um but a lot of entrepreneurs had other people help them

00:41:17.180 out directly or indirectly and i think like it's probably a pretty big launch for like a cool

00:41:22.400 creator from a monetization perspective um but i think that like i have been really deliberate

00:41:27.780 about building a deeper audience of people who have money um and share my values and so when

00:41:35.260 the opportunity came to be like i want to give back people were like let's go and so that's kind

00:41:39.680 of how it worked wow you were talking about like the sewage and the space yeah and like it's

00:41:45.380 obviously like anything related to conversion or affiliate or like courses and gurus right now

00:41:53.400 are kind of like such a viral topic on tiktok and instagram like there's that one guy that like

00:41:59.720 he'll like take the clip of like grant cardone or something like that and he's like you know

00:42:04.300 you start with 32 units and dude's like why don't we just start with 748 units and then you 10x that

00:42:10.060 now you've got 4 billion trillion units

00:42:12.340 how do you like

00:42:13.700 can we show you a video

00:42:15.480 he probably knows he'll talk about

00:42:17.200 we were talking about him in the car

00:42:20.060 and we pulled up his page

00:42:21.500 and you were actually the first person

00:42:23.280 can I show you

00:42:24.160 there's a question that comes out of this

00:42:27.440 it's this guy

00:42:28.920 what if every day was a second

00:42:32.480 and you think about that

00:42:33.600 thousands of seconds

00:42:34.840 I'm kicking your butt I'm manipulating

00:42:37.860 this guy

00:42:40.960 so look bro

00:42:43.480 here I am

00:42:44.500 the easiest way to make a million dollars

00:42:48.060 is to buy something that's ten million dollars

00:42:49.860 buy it for eight and you sell it to somebody else for ten

00:42:51.780 the easiest way to make a trillion dollars

00:42:53.460 is to find something that's worth a hundred trillion

00:42:56.240 buy it for 99 trillion

00:42:58.500 and then sell it for a hundred trillion

00:43:00.260 now you just made a trillion dollars

00:43:01.700 but

00:43:03.140 like

00:43:04.360 what do you want to say

00:43:07.280 And, like, this goes back to the Tuscaloosa example, right?

00:43:11.000 Where, like, and I guess you, like, chose your niche and said, like, okay, I'm going to work directly with people who are already making money and help them scale, right?

00:43:19.120 Which I get.

00:43:20.480 But it's, like, how do you –

00:43:21.500 And to that audience, it is significantly easier to make money that way.

00:43:25.340 Sure, right?

00:43:26.220 So when you do this more – when you go from this niche world of delivering real palpable value to your clients, right, to trying to garner mass awareness on a place like TikTok or Instagram Reels, right, where the stuff you're talking about is like, dude, these people are – yo, chat, yo, chat, yo, chat, yo, chat, chat.

00:43:49.800 What are we going to do today, chat?

00:43:51.020 You know what I'm saying?

00:43:51.500 like how do you how do you apply this stuff to them in a way that doesn't make them feel like

00:43:57.580 you're another part of the sewage do you know what i'm saying yeah i think it just comes so

00:44:01.200 a couple things so one is like all the books are written at fifth grade level or below there's

00:44:05.520 like let me see this yeah go for it or here or take either let me see this thing you can look

00:44:11.340 inside but like there's pictures there's like i try to put drawings for everything i can to just

00:44:18.080 make it like how do we make this really simple for somebody i can read this stuff i can't believe

00:44:22.280 you wrote 17 books dude you just you just can't stop writing books even everything you do even

00:44:28.260 with the 17 books is like no i'm not gonna write eight books i'm gonna write 17 books and i'm gonna

00:44:33.000 10x that you know you're a machine you're a fucking animal dude this is amazing do you ever

00:44:39.440 not like work yeah but i work a lot like i'm gonna be like it's it's funny because um do you

00:44:45.640 know andy frisella he's first yeah of course so he sent me this clip this morning of joe rogan who

00:44:48.900 was like he's like there's just psychopaths who were just like they just will work and they will

00:44:53.840 work and they will work and they'll keep going and they'll keep going and they'll keep going

00:44:56.480 and it's like and if you don't want to do that that's fine he's like they will beat you though

00:44:59.660 and at work yeah at the at the game that they choose to be a psychopath yeah right right right

00:45:06.040 that's for sure and so like i think there's a lot of people who are optimizers well many people do

00:45:10.140 nothing but then like there's another you know cohort of people who just optimize when they get

00:45:13.200 the most for the least which i think is a great goal get the most for the least yeah yeah they

00:45:17.220 want to have as much leverage as possible and you're optimized great um but then there's a

00:45:20.860 handful of people who are just maximizers which is that diminishing returns are still returns

00:45:24.140 and so the difference between the first place person in the olympics and the second place is

00:45:27.240 the tenth of a second i was like but the difference between first and second in reality is a lot

00:45:31.000 yeah and so for me it's like i want to win and what and for what what's like what's not like

00:45:37.740 what's the goal like what's the end game so layla and i both we are actually like in a lot of ways

00:45:43.960 we are products that like kind of the personal development space like i want to be the best

00:45:46.780 version of me i possibly can be and i see entrepreneurship as one of the best vehicles

00:45:52.040 for personal development because you get real-time feedback if you suck like you find out pretty

00:45:56.420 quick like if you want to start making content and you're like oh wow no one gives a shit like

00:45:59.540 i probably suck at this you know like actually like if the book sucks like no one buys it that

00:46:03.960 sucks you know um i'm not good at marketing whatever and so i think it's just been really

00:46:08.900 valuable and um at each level of entrepreneurship like there's been you know different lessons that

00:46:13.640 i've had to learn and some some things that i have to give up that i wasn't sure i was willing

00:46:17.160 to give up when i started um but i think both of us just want to like when we sold the company and

00:46:23.160 we were like we're done financially right um we were like looking at the beach like full you know

00:46:28.880 good sleep you know full stomach and it was like i want to make real business education accessible

00:46:34.420 for everyone and so that's been the mission of what i've been trying to do and part of you know

00:46:38.480 being a business you know quote educator if you will is like i have to i have to have proof like

00:46:42.700 how do you how do you separate yourself from the swamp it's like well i'm worth a whole lot more

00:46:47.700 than they are um i'm better at the game they claim to be good at and talk shit i'm like i'm

00:46:55.740 i back it up um and so and you have better hair yeah it is true that's crazy bro no but we do

00:47:03.120 they're all going to turkey like me yeah we just have a flow we do we do a lot of volume man like

00:47:08.500 it's just like i've been so rewarded for working more than people and i think that as soon as i

00:47:11.920 realized that i was like oh i can just like do more than other people and if i do more i tend

00:47:16.280 to win more and then i just got very addicted to that cycle let's uh let's talk about how okay

00:47:21.220 because this fascinates me yeah um i i work hard yeah but i i also i noticed like my energy is

00:47:29.080 capped yeah at a certain point um like dude i i need i would like at least seven hours

00:47:35.740 ideally 10 yeah of sleep like i haven't slept more than nine hours in probably multiple years

00:47:41.700 yeah dude that's insane that's so much i haven't slept more than three hours in multiple really

00:47:45.620 i mean it feels like but like even like yeah you invited us to a workout and they said 5 30 a.m i

00:47:54.600 said bro 5 30 a.m i can't i don't even know the last time i was up at that hour besides like last

00:48:00.140 night the night before that the night before that how do you have this energy i guess that's the

00:48:08.480 question and by the way sorry let me let me add this with a little more context because i'm friends

00:48:12.740 with jimmy mr beast um and i see and like he works a lot dude it's all he does and he doesn't

00:48:19.000 sleep that much and like i see elon musk has had these tendencies all he does is work they're

00:48:23.960 running on fumes donald trump like all these people work so much so hard and i and i envy it

00:48:29.780 because i notice man i have a ceiling with my energy yeah um i'll give a super tactical one

00:48:36.520 and like a really ephemeral answer so tactically for me like i don't try to sacrifice sleep so

00:48:42.300 like i sleep as much as i possibly can which just for me ends up usually being like six ish and

00:48:47.460 that's like i'm good on six six hours yeah i'm fine on six you go to bed at like 10 yeah wake

00:48:52.160 up at four and then it works fine like i can do that forever like that's not dude that's insane

00:48:57.880 to me for like the weeks leading up to the launch i probably averaged five for like six weeks

00:49:01.200 straight what about like vices like yeah um layla and i'll i'll drink on date night you know i'll do

00:49:07.460 that much what's your doc drink of choice okay i was like d yeah oh well unless you wanted to go

00:49:15.400 into my world and it would be drug of choice but of course in this matter yeah no i'm a i'm a pure

00:49:20.160 stimulant guy um i i mean i like tequilas i was a hardcore like whiskey and bourbon guy for a while

00:49:26.680 and then i just like kind of made my way into like the tequila and mezcal world and i that's

00:49:30.200 where i'm at now how much will you drink when you go out on a date night um depends on like

00:49:35.340 the week but low side one or two like high side four five yeah you ever get like yeah like once

00:49:43.000 a year really like when i did that launch i got i got pretty blessed okay yeah okay ever go to the

00:49:50.580 casino not really not to gamble i mean we walk through them all the time but uh gambling now

00:49:55.320 so so any any like actual proper vice like you play tetris on a on a chromatic for extended

00:50:00.760 periods of time or like anything like that or just or just work your addiction like is that

00:50:05.320 kind of like what you have to like try to almost like at times pull yourself away from it it feels

00:50:09.740 like you're sticking that that conversion needle in your arm a little bit too much and starting to

00:50:14.560 get feel that affiliate

00:50:17.160 look at this row ass bro you've never seen you've never seen return on ad spend like that before

00:50:28.100 i like what i like when people have vices because it makes me feel more yeah you know

00:50:38.600 say work is a vice um i would ask my team but like i do work a lot any any oh yeah i do i mean

00:50:45.100 i spent a lot of money on gym equipment that's like my that's a that's like a vice do you own

00:50:48.380 an elliptical uh i do for you and a bench yeah right yeah how the hell do you know that you

00:50:53.880 tell what no that's it's not you don't start that shit somebody fucking told you was it you

00:50:59.740 did you tell him about the elliptical you did oh man that's all he does i love the elliptical

00:51:04.760 this morning it's great for your joints yeah that's right it's low impact 100 bro yes that's

00:51:10.200 my plan that's my plan i get a good sweat on the elliptical every day it keeps my joints nice and

00:51:14.820 safe you know it is a good machine it's a good machine dude it's not big and it's not hard on

00:51:21.280 the grab it for me no it's it's too close it's too it's on your mustache yeah what was it was

00:51:27.480 there the whole time no it was just a string was it a booger no well i don't know what okay

00:51:32.120 could have been anything you've gotten bigger though what do you mean some size i did i did

00:51:36.940 i joined wwe and um i realized two things a it looks better so i started to train for aesthetics

00:51:45.840 um and actually start lifting weights like when i trained boxing i never touched any weights

00:51:52.880 um and then two i noticed that everything hurts way less when i have more muscle

00:51:57.920 yeah like you're i think that's an asset i think it was like you keep going and then everything

00:52:02.880 starts hurting again i think you're probably right i think you're probably right but like

00:52:07.840 the ww fucking hurts like it's it's i've heard this from everyone yeah dude being a professional

00:52:14.680 wrestler i realize is like pretty much 80 about being able to navigate pain yeah like it all hurts

00:52:21.100 yeah um but it hurts less when you have more muscles it's like i noticed especially on my

00:52:26.480 back because you're always laying on your back when i put when i started doing pull-ups and

00:52:30.800 back exercises from top to bottom especially lower back everything hurt way less

00:52:35.160 yeah how much do you weigh i'm probably i'm probably 215 dude 215 220 what about you same

00:52:41.460 215 yeah yeah yeah yeah what's what is your workout routine like so um when i have my druthers

00:52:47.960 when i have it my way um i train i train as many days in a row as i can um and i train full body

00:52:55.000 so i'll go every day yeah you train full body every day it's my preferred way how long are you

00:53:01.420 in the gym for long how long how long like two hours or more so like i like like i my it was

00:53:09.360 funny this morning i had some of our guys with me and i was like this is it i was like this is the

00:53:13.700 best part of my day i was like my day is downhill from here um like i love training like if i've got

00:53:18.500 like four or five guys and we're all training together like i mean that's why i got in the

00:53:23.360 fitness industry i was like i did so i did i was a white collar kind of consultant right out of

00:53:27.080 college so i did defense contracting so space cyber and intelligence for the military right

00:53:30.220 out of college which sounds fancier than it really was it was mostly like interviewing experts and

00:53:33.400 then making slide slide presentations um but i really didn't like that and then everybody i

00:53:37.740 worked with was like dude you're fucking obsessed with fitness like just do something fitness

00:53:40.460 related like people i worked with were like i'll chip in for you to start a gym because like you

00:53:43.720 never stop talking about the stuff um and so that was ultimately why i decided to get into fitness

00:53:47.760 i was like it's like the place that i liked being the most which is like at the gym and so then i

00:53:51.080 ended up starting a gym and then the gym quickly became like a business and not like my happy place

00:53:55.400 and so then i was like well um i'm gonna do business i might as well do it well and so then

00:53:59.660 i opened up more and more locations and i had six sold those and then i started the licensing

00:54:03.120 business what's the what's the primary reason that you work out i enjoy it you enjoy it what

00:54:08.760 what exactly do you like about it how i feel when i train and after i train well how do you feel

00:54:13.300 good and after good not tired no if i'm tired i work out that's like that's like me oh yeah i

00:54:22.420 feel like really if i if i like haven't slept well it's like the best reason to work out

00:54:26.240 do you do cardio no oh so i probably do high you do high intensity well i just i just train i mean

00:54:34.020 like i'm out of breath i just don't do cardio so like if i go i'll do some hamstring move some

00:54:39.000 calf move that i'll superset to warm my legs up and then i'll do my big main like leg move um

00:54:43.560 you guys will see the gym downstairs it's sweet yeah it's like it's like a boiler room it's sick

00:54:46.820 um damn i wish i knew about that yesterday when the encore gym closed at 7 p.m whenever you guys

00:54:52.160 in Vegas you're welcome because the gym here is like is sweet and no one will bother you

00:54:56.320 $1,500 $1,600 a night on fight weekend you're gonna close the gym at 7 p.m.

00:55:00.620 Borg I had an energy drink what if I want to put my socks on everything I go to push

00:55:05.440 the button for spa gym level ding ding ding the elevator's not moving so I look at my

00:55:10.660 phone seven o'clock what if I oh they don't even let you on the floor no you can't even

00:55:14.500 go to the floor I couldn't even because dude at one point I was like okay even if I got

00:55:18.160 a chance to go look in the gym that would make me feel better like just to look at the elliptical

00:55:23.940 like you know hey hey buddy i'll see you in a few hours couldn't even go to the level like dude

00:55:29.360 every other gym i looked up all the other gyms in the entire strip they're all open 24 hours dude

00:55:35.120 this is supposed to be one of the best casino resort casinos and you got no freaking gym 24

00:55:41.320 hour gym what do they expect everyone to work out during those specific hours it's like it is weird

00:55:46.800 you're making a good point get dude get your get your shit together one upper body gym yo you have

00:55:51.800 upper body gym and a lower body gym wait so the lower body the lower body gym yeah is uh uh like

00:55:57.160 i see you you probably use that a lot but like some of the guys like leg leg leg day is a lot

00:56:01.380 scary for a lot of guys yeah my sales team gets some i guess i give them some shit some of the

00:56:06.060 guys who train most guys just skip like yeah they do but i came from a powerlifting background so

00:56:10.160 like i like almost only trade legs and then like upper body was a distraction and then like i kind

00:56:14.320 of had a similar transition of like you know what the most functional thing in the world is looking

00:56:17.800 jacked um which i like stand by because a lot of these so think about this so like you probably see

00:56:23.120 this on the tiktok like move your sacrum three degrees and like you know they do all this like

00:56:26.980 kind of like nerdy nerdy fitness stuff and they're like that's not even functional i'm like being

00:56:31.180 jacked is functional period far more functional like that you know one time what if a lion it's

00:56:36.220 like a lion won't be running after me period how do you know how do i know yeah well i think it's

00:56:41.360 more likely it's more likely that i'll be on camera than a lion chases me and so for me it's

00:56:45.520 like i'd rather have high roi on the things i have the greatest exposure to let me pick your

00:56:49.680 brain on that for one second okay um obviously yes working out you look great you feel great

00:56:56.620 all the things when i started training boxing yeah uh i realized oh i'm getting my fitness in

00:57:05.180 but i'm also learning a really practical skill in being able to defend myself or protect people

00:57:11.100 i love and i like the idea that i was now gaining a really utilitarian skill and i was getting my

00:57:18.980 fitness in which like that's that's part of the reason why i didn't like uh always lift weights

00:57:25.620 because i i felt like i was getting it in with with boxing like you wouldn't you wouldn't train

00:57:30.380 um a skill set like that to to to actually like be able to like someone up no what are you trying

00:57:37.000 to say man you don't think you can fuck someone off i guess what i'm saying is is i alert well

00:57:42.060 i well i learn no i think you i mean i don't fucking know i mean i don't know bro honestly

00:57:45.860 like bodybuilders bro like only one way to find out baby let's go bro all i'm saying we're in

00:57:50.760 vegas bro the bodybuilder community is gonna hate me but like muscles muscles don't always win

00:57:56.640 fights like for sure they don't always win fights i was a wrestler in high school like oh you can

00:58:00.820 if you're if you're if you're equal in skill the guy who has more muscle will win that is true

00:58:05.760 and if you're not equal in skill it depends on how much the skill deficiency is and sometimes a

00:58:10.700 guy with more skill will win but it doesn't take that much more skill to beat somebody who's a

00:58:13.620 little stronger do you look at everything like like that yeah probably dude everything that you

00:58:18.420 like discussed dude like you're just like well if you take the skill deficiency you know what

00:58:23.940 i'm saying like like do you ever just like i don't know doom scroll yeah we have a pill that

00:58:30.380 says fuck bitches get money i did i saw that i saw that but like how do i know who brought that

00:58:35.160 I could have been one of the production guys, dude.

00:58:36.760 No, that was hardcore Layla.

00:58:38.360 Yeah, but I'm just saying, like, do you, like, I don't know.

00:58:41.340 Do I do dumb things?

00:58:42.360 Yeah, Layla and I watch TV at night.

00:58:42.940 Are there any girls in here right now?

00:58:44.280 Do you ever just, do you ever just, like, I don't know, like, whack off?

00:58:47.440 You know what I'm saying?

00:58:48.160 I know.

00:58:48.540 I just looked around the room.

00:58:49.500 I just want to get a vibe for, or are you just like, dude, like, the opportunity cost

00:58:53.400 of doing this right now is just far too high, man.

00:58:56.200 No, like, I said I trained for, like, two, two and a half hours.

00:58:58.580 Like, that's not efficient.

00:58:59.420 True.

00:58:59.580 I do that because I like it.

00:59:00.780 You know what I mean?

00:59:01.320 that is true dude that's a lot of time it's way too much if i was trying to be it'd be like 45

00:59:05.340 maybe 60 and i'd be in and out but you can but you can uh uh multitask a little bit in the gym

00:59:10.800 no you're only thinking about i had this realization that i was like okay

00:59:15.100 because i started getting busier and busier my work i started getting compressed and i was like

00:59:18.680 i started not looking out looking forward to working out and i was like what why like i like

00:59:22.220 working out why don't i like this and so i realized that i like working out when i have

00:59:26.960 one very important thing which is that i have no deadline i want to work out as long as i fucking

00:59:31.740 want to work out if i want to work out less i'll work out less i want to work out more i don't

00:59:34.500 want to be rushed through my workout like that's number one number two is i'd like to have other

00:59:39.500 people with me you like to work out with other people 100 i love having it's such a better vibe

00:59:44.160 oh like i train harder it's more fun we can bullshit between sets like i i'm my absolute

00:59:49.800 peak happiest there it strangely like keeps you more focused too because like when i'm by myself

00:59:55.360 i can get distracted like you'll get you'll finish a set you find yourself sitting on the

00:59:59.360 bench maybe your phone comes out yeah when there's somebody else getting right on the bench after you

01:00:03.800 and then you finish three sets and they move on to the thing before you even think of it it's

01:00:07.180 i agree with that 100 and it's accountability and they push you and they spot you and yeah

01:00:11.440 and you guys met you get you met my head of ep he and i train together every morning because he's up

01:00:16.140 because he picks me up and so like we just we just you guys carpool yeah why vegas texas good

01:00:24.220 question yeah that's a big one um yeah i mean so i told layla we were in texas and we were in

01:00:30.460 austin and i was like not the biggest fan of austin super political and like i just like

01:00:34.780 i'm green party of green party is capitalism party like i'm that party um you just don't

01:00:39.520 really give a shit about anything else i i have like i have very middle of the path you know like

01:00:44.800 beliefs uh like very common social you know like socially do whatever the fuck you want

01:00:50.080 you know capitalism wise like leave me alone yeah by and large that's kind of how i am too

01:00:54.960 people call me a fence sitter do you ever been called a fence sitter never once

01:00:58.260 well people probably never ask you like supercharged questions no i just like i just

01:01:05.280 don't i like you know obviously there's there was a decision for us of like media wise like do we

01:01:09.400 want to get into politics and i was like no man i want to talk business and only thing that i'll

01:01:12.940 ever do is like if if something affects business i'll mention it but it's more like here's how you

01:01:18.080 can capitalize on this like oh like big beautiful bill there's like you know new elements for real

01:01:22.540 estate that are depreciation for for real estate professionals just actually really interesting

01:01:26.560 it's like okay so how can you use this a business owner to like offset your to your income like okay

01:01:30.020 that's that's cool um but like the other side of politics like most of my politics is tax

01:01:35.260 is tax related yeah and and when you're when you're capitalism focused and like personal business

01:01:41.180 growth focus then there's really only one option out of the two especially if you have a successful

01:01:46.000 business yeah you know it's hot here it is hot here it's dry though which is better than wet

01:01:51.100 so much Texas heat is way tougher than this Georgia heat like southeast all that stuff super

01:01:56.400 tough like this is super like this is fine and it's it's like 100 days of the year and then the

01:01:59.800 other whatever 200 and something are like great I can't believe you didn't like Austin man it's

01:02:05.300 again it's like so it was super political and it was like super blue and super red and there's

01:02:09.220 always all this conflict and stuff also the weather is tough I think it's way worse than

01:02:12.680 than Vegas. And so Layla and I, the year that we sold, we, um, we took one-way tickets just from

01:02:17.760 place to place to place for the whole year. Um, which was awesome. It was like, let's stay in

01:02:21.840 Denver. But like, we just like stayed in Denver until we were like, I'm good on vendor. Let's go

01:02:25.500 Salt Lake city. And then we like went there and then Cleveland, no, I didn't do the hard streets

01:02:30.920 of Cleveland. Um, no, then we went to Vegas and we stayed here for like two or three weeks. And

01:02:35.560 I was like, I don't feel, I was like, I like it here. And so we had all our stuff in Texas and

01:02:41.260 i just like let's just leave it whatever let's just rent a condo here on the strip and so that's

01:02:46.000 what we did and then um it's been four or five years i guess how do you not get sucked into the

01:02:51.320 vegas lifestyle because man i like i like i have withdrawn 10k every day for the past well four

01:02:57.700 days now yeah and it's all gone i think i think entrepreneurs are super gambly right i think we

01:03:04.100 gamble a lot i just gamble in different ways i just want to have like house i want to have house

01:03:08.580 thoughts you know so it's like if we put the launch on we spent probably i don't know 10 15

01:03:13.940 million dollars before even the launch even started probably more i don't know how um ads

01:03:18.720 the books themselves like there's dude can i ask because i'm i'm looking at this at this book back

01:03:23.880 there and even these ones it has such simplicity in how it looks was that an intentional 100 i

01:03:34.680 want it to be accessible for like kids so interesting you don't like really see that

01:03:40.840 type of simplicity these days i feel like everything is just trying to be as loud as

01:03:44.340 possible i think the reason that my content has been has done disproportionately well is because

01:03:48.560 i speak at a fifth grade level when it comes to business um i'll talk to you guys but like i'm

01:03:52.340 talking like the generic business stuff i'm like we got to make it faster we have to make it easier

01:03:56.960 for writing copy more good stuff less bad stuff right and so like how do we make the time go from

01:04:01.600 them buying to them getting shorter right so i'll talk more in that way um and that's like time to

01:04:06.800 learn but um i think the the content is done disproportionately well because of that and

01:04:11.680 secondarily because um i define terms as simple as that is like people use words that other people

01:04:17.500 don't understand and as soon as they hear where they don't understand they don't understand the

01:04:19.920 rest of what you're saying and so defining terms that most people have that are amorphous so it's

01:04:24.760 like we said value earlier it's like what the fuck is value right and so actually breaking things down

01:04:29.080 into things that you can observe and so like all of my content is always focused on the observable

01:04:33.900 reality and so that makes a lot of things easier so to your point about like man i feel like it's

01:04:38.100 like this feeling i'm like totally what like how do you have this feeling it's like well you have

01:04:42.820 seen stuff that had good things happen and you still saw stuff that had bad things happen and

01:04:47.200 over time that cycle of this thing good this thing bad start to get imprinted and then you're like

01:04:52.780 okay now i can just recognize patterns easier different words but fundamentally it's like how

01:04:56.920 do i get how do i get good at brand it's like will you study stuff that did well say stuff that

01:05:00.640 didn't do well and do more of the stuff that does well for related to whatever your industry is

01:05:04.780 but you also live a little bit in the metal world because i have here in my pdf that you

01:05:09.080 like philosophy who's your favorite philosopher um it's a good one don't say some crazy shit dude

01:05:18.620 like like some if you say something i don't know i'm no no it's like what you are probably going

01:05:24.720 to to be honest no no no um i'll give you my favorite philosophy uh like like my favorite

01:05:31.220 answer philosophical answer which is kind of dark but i like really like it um it's like what's the

01:05:35.100 meaning of life um and it's like the reason you don't kill yourself is the meaning of your life

01:05:41.000 and i thought that was like actually really profound it's like so what like someone's like

01:05:45.960 i don't know what the meaning of my life is and you're just like well why don't you kill yourself

01:05:48.420 it sounds dark but it's super aggressive but it like cuts to the absolute point of like okay

01:05:52.700 why well i mean my mom my family it's like great that's the meaning of your life and the thing is

01:05:58.480 is that that can change that's that actually was really substantial like what's the first thing

01:06:05.460 that pops in your mind when you ask somebody that question that's actually incredible and i think

01:06:09.340 people just haven't recognized it i think being okay with like maybe the meaning of my life is

01:06:12.880 this thing and the thing is that that that the answer to that question can also change it doesn't

01:06:16.460 mean that the meaning of life has to be this one thing for the entirety of your life and then what

01:06:19.440 do you do with that intel what you can then build around it you think yeah yeah because i mean i take

01:06:24.760 the position that meaning is entirely self-generated like we we create meaning we decide that these

01:06:29.300 things are meaningful um and so because of that you can create and destroy meaning as you see fit

01:06:34.820 so once again that's very like useful and logical info but like what about when you get a little bit

01:06:40.540 more like you know like let's have a conversation about renee descartes for a second let's talk

01:06:45.980 about some like well let's talk about some like dualism like dude do you think that a

01:06:50.460 super civilization somewhere else in potentially a different paradigm yeah is controlling our

01:06:57.220 actions on a daily basis i have no idea is just tell me if you think is it possible but so i think

01:07:05.080 like so my razor for everything is what does it change about my behavior and so like to the like

01:07:11.640 are we in a simulation are we not a simulation i put like zero effort towards that because it

01:07:15.600 changes nothing about what i do wow it's it's really it's a great way to think about things

01:07:21.520 like that control what you can control yeah i just get so curious yeah like i want to know what

01:07:26.620 the uaps are dude come on what's a uap unidentified aerial phenomenon oh phenomenon maybe even a usp

01:07:32.420 or or or unidentified anomalous phenomena now because they're underwater too bro they're

01:07:37.260 And those are called USPs.

01:07:38.920 USO.

01:07:39.480 USOs.

01:07:39.920 I've identified submerged objects.

01:07:41.240 I have zero curiosity.

01:07:43.560 No, come on.

01:07:44.440 Come on.

01:07:44.900 No, towards that.

01:07:45.940 Like, it just changes nothing.

01:07:47.140 I mean, like, if they find out they're aliens, I'd be like, well, this now changes how I behave and now I'm interested.

01:07:51.120 But, like, until then, I'm like, I don't know.

01:07:53.080 Do you live in a bubble?

01:07:54.700 Probably.

01:07:56.020 Sick bubble you got here, man.

01:07:57.100 Thank you.

01:07:57.380 I appreciate it.

01:07:57.900 It's a dope bubble.

01:07:58.540 Yeah.

01:07:59.140 No, the three most important questions that I think about for any, like, really hard thing that comes up is logic, evidence, utility, which is, like, what does that mean?

01:08:07.260 how do you know that and why should i care and so logic evidence utility yeah what does it mean

01:08:14.640 how do i know that why do i care someone's like i'm really stressed out i'm like what does

01:08:17.680 stressed out mean to you and then they're like well well they keep like people get all these

01:08:21.420 bubbles of like oh this emotion's like what does stress stop mean to you because it means that you

01:08:24.560 got a text or some somebody trolled you and it's like and that's creating some reaction okay got

01:08:28.300 it so that's what stressed out means is someone says bad stuff got it okay um how do you know it

01:08:34.260 was bad how do you know it was about you do you know like okay what does it affect okay got it

01:08:38.580 and then why does it matter does it affect you in some way are you losing business as a result can

01:08:42.740 you not get a date because of that well it hasn't really changed anything great so logically sure

01:08:47.880 this this stressed you out uh like you know it because you've seen it because you can show the

01:08:52.280 thing did it change anything about the way i live no so i don't really with with the that last part

01:08:57.560 being the most important part yeah like it's dude like so many people getting hung up on so many

01:09:02.540 things that do not affect their you have you truly have streamlined your reality to only include the

01:09:08.780 things that are ultimately necessary to the to the success of that reality which is really incredible

01:09:15.180 it's really incredible and for someone who lives by the way on the exact opposite fucking brother

01:09:22.260 on the exact dude i know every single thing that every single person who has ever lived in the

01:09:28.340 history of this world is doing right now i know where they're going to be tonight i know what

01:09:32.920 party is at every casino tonight i know every piece of useless bullshit that could ever exist

01:09:38.840 except for like my purpose like or anything do you know what i'm saying like and like even that

01:09:44.460 like like do you know what i'm saying me and you are like kind of polar opposites

01:09:49.100 in a lot of ways but i'm but i'm inspired today i really am dude i really i really am inspired

01:09:56.900 what are you inspired to do to to streamline certainly into and and even just some of the

01:10:02.000 tactics because i can still be that and by the way i should say this all jokes aside i do find a lot

01:10:08.600 of i do love that for myself in a lot of ways i've created a very adaptable versatile human that you

01:10:15.900 know does a lot of room work and can do a lot of things but i do need i need this damn book bro

01:10:21.700 i think that's what it is i think i need to figure out a little bit more ways to apply

01:10:25.420 because i've got the funnel i know how to fill the funnel michael can you give me my phone real

01:10:29.600 quick oh is this this sounds oh yeah can you grab it this sounds fun yeah is this an exercise yeah

01:10:34.360 i think you'll like hell yeah okay while he gets your phone can i ask you because uh

01:10:38.620 logic evidence utility yeah breaking that down making it make sense why why should you care

01:10:46.220 how much how much mental energy do i allocate for said a problem if there is one i want to ask you

01:10:51.960 because you seem like you're probably pretty good at relieving stress

01:10:55.220 or even deciding whether or not it's something to stress out about.

01:10:59.140 What is the last great challenge that you've had?

01:11:02.200 Launching the book and do $100 million in a weekend.

01:11:04.060 I was like, that took me time to plan.

01:11:07.600 How do you just know the answer?

01:11:09.060 No, no, no, no.

01:11:09.960 Well, that was a big challenge.

01:11:11.140 Sorry, sorry, sorry.

01:11:11.840 It just happened.

01:11:13.780 Yeah, that's true.

01:11:14.600 Let me be a little more specific.

01:11:16.920 I guess like, sorry.

01:11:19.280 All right.

01:11:19.560 what is the last what is the last biggest problem you faced not necessarily challenge the book the

01:11:27.000 book makes sense i'm wondering like when you hit a i'm wondering if you've hit a big road bump

01:11:31.500 recently or like there were there was an obstacle and you had to like yeah deal with it yeah yeah

01:11:37.160 two things so um layla had some serious health issues throughout the year still working through

01:11:41.480 him um that sucked because you know we have the whole business a lot of people rely on her and

01:11:47.300 she like it was like i i can't like like i need you to just not do that and she's both my business

01:11:52.160 partner and my wife and so it kind of like affects on both sides um that was tough and i think

01:11:57.380 there's sometimes it's like in my head i call them like kick them in the nuts problems like

01:12:00.780 there's some problems that like you just have to take like there's no like what do i do about this

01:12:05.820 how does this change my life it's like nothing you have to suffer that's all like you just have

01:12:09.400 to suffer and suffer well that's it um and so like i'll give you the simplest example so like

01:12:15.140 imagine you're you have a newborn right yeah so imagine your kid uh what's your your best pokemon

01:12:20.660 like the most valuable pokemon card you have i have a ps10 pikachu illustrator okay that um

01:12:25.320 let's say uh all of a sudden like somehow gets into your store and then like tears it up and

01:12:31.380 it's like two years old and just looks at you and you find it no no that kid's getting that's

01:12:35.000 that kid's gone dude but there's like it's one of those like what do you like they're not old

01:12:39.460 enough to understand no she would just owe me 5.2 million right yeah and it's appreciated

01:12:44.680 it's right i mean we're looking at like a seven to ten million dollar debt she doesn't have to

01:12:48.140 pay me now but obviously like i would she can accrue interest yeah it's like that's a problem

01:12:53.780 that like you should kick things in the nuts there's just there's that's it yeah like it's

01:12:57.520 just a kick in the nuts problem and so i think like there's the ones that are like those are

01:13:01.060 just life overhead it's just it's a fact it's like to the to the degree like criticism which

01:13:05.380 i know you've you both have tons of experience with right it's like if you do nothing at all

01:13:10.600 you'll get criticized if you do anything at all you'll get criticized 100 so criticism becomes a

01:13:16.760 fixed cost of living dude uh i love what you said it's life overhead yeah the only people who don't

01:13:24.740 have that are dead i have a i have a i have an education fund okay where it's it's all the money

01:13:33.320 that uh i've like blown or lost learning okay and and i like we'll just i just chalk it up to the

01:13:41.320 education fund oh i call it ignorance tax ignorance tax yeah same thing yeah we're all paying down

01:13:46.420 ignorance tax every day and so so like for me like buying education and things like that that i did

01:13:50.260 i just saw i was like i'm paying down this debt and i had this um the troll accounts love this

01:13:55.000 story of mine but like it's still what it is um so i saw this guy present on stage and he was trying

01:14:00.620 to close the room and he asked one lady at the front and he said um and he wrote a million

01:14:04.380 dollars on the whiteboard and he said how much do you make ma'am and she said fifty thousand dollars

01:14:07.480 a year and so we're fifty thousand dollars underneath and then he subtracted fifty thousand

01:14:10.540 dollars from a million and said um actually i think that guy has made a troll video of this

01:14:15.640 example and he says you not knowing how to make a million dollars a year is costing you nine hundred

01:14:21.780 and fifty thousand dollars a year every year that you don't know how to make a million dollars

01:14:24.020 and so it's like it's i mean fundamentally it's just opportunity cost like yeah it's all it is

01:14:27.640 right i mean and so of course it's like well every year you don't make a trillion dollars

01:14:31.600 the reality is like yes yeah it is costing all of us a trillion dollars every year we don't know

01:14:37.280 how to become elon musk yeah yeah kind of like and it's true when you add more zeros and so but

01:14:43.020 like i've always had that frame so it's like i just want to pay down that tax as fast as i possibly

01:14:46.880 can um and so i'll pay to get in whatever room i can anytime i can learn anything from anyone i

01:14:51.600 like like just even just even seeing you guys today it's like i wanted to like see how you

01:14:55.720 guys are because you guys are fucking awesome at media you guys crush it and i was like this is

01:14:59.220 like it's it's an awesome learning experience like us like also being able to see the team

01:15:02.760 beforehand i'm like okay what's the team look like like what's their dynamic um all this stuff

01:15:06.980 is super valuable so why'd you get your phone yeah so um i wanted i thought you i thought you

01:15:12.660 might find this interesting because you brought up the philosophy thing so um so first off this

01:15:18.440 might be helpful in general for the audience because you're like okay um what does this 19

01:15:21.960 year old do right and so first off is like how do we define learning so like everyone's like don't

01:15:26.900 learn shit it's like what does that mean right and so learning is just same condition new behavior

01:15:30.120 that's all it is so you are in the same conditions you are but you change the way you act if you do

01:15:34.200 that you've learned so phone rings and you enter the phone and you say xyz you hang up and i say

01:15:39.400 hey read the script next time phone rings you read the script new same condition new behavior so

01:15:43.720 you've learned right so that's learning if we say that it's like baseline and then from there it's

01:15:48.420 like okay then what is intelligence so this would be rate of learning so if some guy takes five

01:15:53.120 phone calls one person takes two the person with five is not as intelligent as the person with

01:15:57.560 two right and so then that means to a degree we can actually control quote how intelligent we are

01:16:02.700 because if you change your behavior faster you are more intelligent by definition and so it's like

01:16:08.280 okay so people are like oh what's my IQ it's like I don't care how quickly can you change your

01:16:11.560 behavior right and so to this end like because you're like I need these books so the a book that

01:16:17.280 i will get around to writing is because each of those is just defining terms what i just did

01:16:21.160 right it's like i just just defined a term and so um i mean shoot you can like what is i mean

01:16:27.140 should i have so many words in here it's like resilience we're talking about like this kind

01:16:30.020 of thematic for us it's like okay resilience is the interval of time an actual bad thing affects

01:16:34.400 you that's it so can i can i do one i've i've i've defined a term that i i'm pretty proud of

01:16:41.460 this yeah um discipline okay what is what is discipline i wonder if i even have this in here

01:16:46.600 i might have it here's here's what i thought because bro i mean let's be honest yeah there's

01:16:51.920 one fucking key to key to life my opinion discipline i'm fucked i mean discipline

01:16:58.360 discipline's everything guys discipline's everything it's also really hard yeah but

01:17:03.460 when i looked at it like this uh-huh kind of changed how i thought about it okay discipline

01:17:07.820 is action or lack thereof.

01:17:13.100 You either do something or you don't do something.

01:17:16.040 You have discipline.

01:17:18.520 I was saying like you don't do something you shouldn't do

01:17:21.620 or you do something you want to do.

01:17:23.320 I don't like it, dude.

01:17:24.580 Tell me why.

01:17:25.320 I'll tell you why.

01:17:28.220 When I think about the term discipline,

01:17:32.060 at its bare definition,

01:17:35.060 it feels like something that it has pattern involved meaning doing something over a course

01:17:43.020 of time like action yeah yes oh like action but but but the way you describe it in that it seems

01:17:48.780 like a a one time a single action or lack thereof yes okay that changes the entire no but that that

01:17:54.600 word's important that word's important but now i think you have a thing there oh so i would probably

01:17:59.920 because do you think i was like how would i define this so i try to think about like everything that

01:18:03.400 can observe right so it'd be like for me discipline would be the number of times you can do a

01:18:08.900 punishing behavior without receiving reward and so it's like how many because and i'll explain why

01:18:16.480 because like to me so let's say uh do you need a lot of discipline to have sex hell no right it's

01:18:23.180 an action though so so if i if i have a definition the idea is like can i break the definition if i

01:18:27.980 can break the definition then it can't it can't be that because then yeah okay okay so wait what

01:18:31.960 And so if I – and I'll give you a different example I had because I was in the gym space, right?

01:18:37.300 And so I had all these trainers who would like lecture people on how they weren't disciplined.

01:18:40.680 But I was like, y'all aren't disciplined.

01:18:42.200 And they were like, what do you mean?

01:18:42.960 I wake up at 5 a.m. every day and I go to the gym.

01:18:44.720 I was like, because you fucking like it.

01:18:46.560 That's not discipline.

01:18:48.320 It's about doing the things you don't like to do for an extended period of time without getting reward.

01:18:52.840 So the more disciplined you are is how many times can you do a punishing event without receiving reward in a row?

01:18:58.360 and then discipline then becomes not are you disciplined or not disciplined but how disciplined

01:19:01.820 are you okay so so like for someone who's uh gotta have the discipline to like not pick up a drink

01:19:06.640 for example is the punishing behavior the lack of reward in that it's the lack of reward the reward

01:19:14.000 being getting drunk yeah yeah exactly i see yeah so because so this is where you like language

01:19:19.320 matters but it's like a punishing thing could be something like ow that hurts better than mine or

01:19:23.500 something good that i don't get yeah right less good stuff more bad stuff yeah all right so i'll

01:19:28.000 just use that for my book even like even even also can be with one more like little twist to

01:19:35.120 it without an immediate reward yeah because because think about it for a second like this

01:19:38.820 if you have the discipline to eat clean for an extended period of time you won't see the actual

01:19:45.380 reward of it for a certain for that period of time does that make sense can you be disciplined

01:19:49.700 without getting a reward ever breaking the definition right so you said like but what

01:19:55.920 exists in that vein though well how many times do people do things like again i would say like

01:19:59.960 how many times can you do a punishing thing and then that would just be the end of it because if

01:20:02.880 you could just keep doing a punch thing forever then you'd be the most disciplined person period

01:20:06.480 do we need a reward in order to have discipline i guess i guess my question is what could you do

01:20:12.700 that's punishing for a long period of time that doesn't have some sort of positive end result

01:20:17.640 or reward i think people live it every day uh people do things every day that they don't want

01:20:24.300 at work and nine to five i mean i mean what what would it be though because like every single thing

01:20:28.440 has some sort of reward to it whether it's a paycheck or 401k or you go to church with the

01:20:33.920 understanding that you know why would you do something that has no reward i think is what

01:20:37.680 you're saying why would you do or even or even more so like what could and i think the answer

01:20:41.820 i think you're right that people don't do things that don't have a reward that they don't like to

01:20:45.480 do but i think that discipline itself you could hypothetically do something that has no reward

01:20:49.700 and i would still decide to find that person as disciplined i would be like i don't think there's

01:20:52.760 a good point to that yeah i'd say like the guy's got disciplined i wouldn't do it but he seems to

01:20:57.980 think it's like if you hit your if you hit yourself in the knee with a hammer yeah every day yeah

01:21:03.620 every single day yeah you woke up well the guy's disciplined yeah wow dude he this is really

01:21:10.200 think about how silly this is but like even when you were a kid like you got disciplined

01:21:14.120 yeah like i probably should have been disciplined a little bit more to be honest i thought i was

01:21:19.840 this one enough but uh but what we talk about now is like when people are like oh alex likes

01:21:24.800 philosophy it's it's like kind of loose it's more like i just prefer to define terms like what are

01:21:28.900 we talking about and so this is where like to the degree like oh you know you all get hate clips i

01:21:34.180 get hate clips whatever it's like well it's because we don't agree on a definition and so

01:21:38.520 they'll say well he i define this word this way and so in this definition his word means bad things

01:21:43.140 how would you define Timbuktu Timbuktu yeah the guy in Tim Timbuktu how would you describe

01:21:49.980 immature grow up 40 unk settle down start a family wait sorry exactly I know what I'm saying

01:21:56.460 is this how would you describe uh define uh like like like like ageism do you need to grow up in

01:22:07.260 life so my my honest response would be like what does growing up mean

01:22:11.640 i've been getting a lot of mean people lately settle down start a family unk 40 grow up start

01:22:19.720 a family l l grub chat so i take all criticisms from this might be helpful because it's helped

01:22:26.160 me a lot which is like he lives his life in a way that i would not prefer

01:22:29.200 all criticism just comes down to that yeah he lives his life in a way that i would not prefer

01:22:35.320 live your wife in the way that you prefer so live and let live and why is that so that live and let

01:22:40.640 live is one of the like most known things to ever exist and the internet has made it completely

01:22:47.480 unacceptable it just it's such a weird thing to me like when i see somebody you know when i

01:22:54.600 well we almost got into politics here i was going to use an example that i'll just skip

01:22:58.560 today because i was gonna say a dude in a dress but yeah we'll just skip it but when i see somebody

01:23:05.120 doing something that i wouldn't do i'm just like dude go for it you know what i'm saying like

01:23:10.160 but people see me and i i still go out and i'm in the mix and i'm on the scene and i haven't

01:23:16.740 you know at 30 had the kids at 35 you know like 28 had the wife 30 of the kids 35 the business is

01:23:22.900 supposed to sell white picket fence golden retriever first divorce second wife like i'm

01:23:28.940 not following the fucking pattern and to the tiktok kids yeah and it's become like a joke now

01:23:34.580 we talk about it on a lot of shows to the tiktok kids they don't get that they don't understand why

01:23:39.440 this pattern because you know what they've probably never done heroin yeah okay to be

01:23:44.180 completely honest that will really sidetrack things okay a little bit do you understand

01:23:48.520 know what i'm saying do you feel do you feel like you live an exceptional life dude i live a fucking

01:23:53.120 odd life i live an adventure that like truthfully and i really really mean this

01:23:58.160 very very few people on this planet could ever fucking relate to and so to me i like i would

01:24:03.440 say that you live an exceptional life if we use exceptional it's like i would yeah and so like

01:24:07.920 then it would make sense that you would be an exception this guy's on dude this guy's on dude

01:24:14.500 you got tiger blood man yeah you do yeah you do yeah thanks for also letting us host charlie

01:24:19.680 sheen next oh yeah so like i have like 80 or more of these definitions of like i'm not going to get

01:24:24.360 into like they're fucking you're always just thinking and writing this is this is a notes

01:24:29.080 app or what were you tracking this is like my document of just all of these terms that i'd

01:24:32.180 like to find over time like a google can i tell you from a something in our world which we call

01:24:36.600 viewer retention yeah i wish we started with this instead of how to convert a cycle of a funnel

01:24:41.620 cut the front half just cut the front half let's just replace the yo let's do the first

01:24:48.560 ever juxtapose let's just take the front half so like do it so like right now is going to be

01:24:53.680 the intro to the no no no no no dude we're living an exceptional life here you know no but like i

01:24:59.780 mean obviously this is much wider you know wider stuff we could have started there but i actually

01:25:03.040 so when you guys came in i was like i figured and i probably should have just like asked but

01:25:06.760 i figured that because you guys come from the creator world a creator which i don't even really

01:25:11.840 consider myself to be one but like i technically make content um doing 100 million plus in in you

01:25:16.880 know 72 hours i haven't heard of anyone doing any closer to that and i figured that would have been

01:25:20.380 the thing that you guys were like most interested so i was like so maybe they want to talk about

01:25:23.600 this a lot but like i guess you're right it's like they don't fucking care i mean bro that's

01:25:28.960 fucking insane by the way that's that's insane and you're right no one's done that except us

01:25:33.480 with prime but other when you did you uh i was like did you have the first the first day or two

01:25:38.180 the first what in the first couple days when you launched it no no no no i was like i was like that

01:25:42.920 would have been no no no i'm joking no no no that's the volume and that amount of time has

01:25:46.800 never been done before yeah um and you're gonna beat it too i bet you're gonna beat it you just

01:25:51.000 gotta make another series but this rollout is really strategic thanks and using the practices

01:25:56.240 in the book to then market the final book bro it's fucking brilliant and then the people buy

01:26:00.960 the books read the books use the books then come to our investment firm this dude's coming for this

01:26:05.000 episode for sure and the uh he's like so what you're gonna do is you're gonna write the books

01:26:09.060 and in the books there's gonna be books and you're gonna use the books to market the books

01:26:13.520 and then if you write enough books the books will start to market their own books and then you're

01:26:17.680 not gonna be trying to make 100 million you're trying to make 100 trillion million billion and

01:26:22.180 then you get 36 units drop it in a diversified fund dude that guy's great dude why only 100

01:26:27.900 million dollars you couldn't do it why so why so lame that is that is a valid question when i watch

01:26:34.320 his videos i am like oh if we're just picking numbers like why not like let's hit a trillion

01:26:38.300 though yeah but it is good that you actually hit the number yeah that definitely helped you were

01:26:43.760 like dude thank god yeah oh i mean yeah i mean you go into it and like you're like i fucking hope

01:26:48.840 like i try to have as much insurance as we could and i wanted to be prince harry actually no royal

01:26:53.220 family don't come after me but um what really pissed me off was that when i looked at the

01:26:57.100 non-fiction book records nine of the top 10 were politicians and i was like well that's fucked

01:27:02.700 i was like all of them have this media that was tax dollar driven yeah and then they get their

01:27:07.820 payday afterwards um and i was like well that feels weird and so i was like i felt like i was

01:27:13.160 like one of us should have that record just like the people who pay the taxes the people who like

01:27:17.020 you know do all that do it we're in the game yeah and so that was that was like the the catalyst

01:27:22.380 behind me like you know let's break this fucking record i wonder if i wonder if your audience is

01:27:26.180 gonna fuck with us in this episode yeah sometimes we have uh sometimes we have guests on who um

01:27:32.640 have a really devoted audience that uh like like we were talking like we might get your audience

01:27:39.020 we feel like might clown us wait what i don't know i have business owners like i have like

01:27:44.180 legitimate people who have employees and families i think they're gonna be like these dudes are

01:27:48.440 fucking dope yeah but no one of them might be on though do you remember when we went uh we did uh

01:27:53.740 brian johnson we had dinner at his house remember we had he's a sweetheart he's like the nicest guy

01:27:59.580 he's awesome i i thoroughly enjoyed my time with him i think he's fantastic um but we did a we had

01:28:06.000 dinner with him he invited us to a dinner he asked the questions he asked and you know we just i

01:28:10.520 there was a provided pushback ask questions i thought i thought it was a really productive

01:28:14.280 dinner man his audience ate us alive in the comments ate me alive in the comments yeah it

01:28:19.140 i found it like i found it like kind of kind of odd like a like i want to live long too and like

01:28:25.160 be healthy and do all that stuff but i was just providing like what seemed to be like you also

01:28:28.660 have like dabbed so many times bro dabbed dabbed what's what's that this thing yeah like you've

01:28:35.180 dude you like you can't go like bro you can't go to like a science thing after you did that so many

01:28:41.060 times i know i know you know what's crazy so uh last night when we were out marshmallow was dj

01:28:46.620 i know that song alone that was my dab song i almost started no you did no i'm telling you you

01:28:54.500 did you started doing it so i can understand the audience like there's like what is what does he

01:28:58.900 know about longevity yeah you know i mean no my people so many tabs bro we have like we have like

01:29:05.020 an anti-troll audience like my audience is just oh really they're business owners they're business

01:29:09.360 owners or the people want to get into business but either way if they follow my stuff then they

01:29:12.160 know it's like i'm so anti-victim everything like like if you if you are a pussy in any or whatever

01:29:19.480 i don't know if you're if you're if you are no you can say it on our show fucking yeah if you're

01:29:23.320 a pusillanimous right uh uh in any way like you will not like my stuff yeah and so like one of

01:29:29.140 the other pieces that like i think about a lot which is like if if criticism is fixed or hatred

01:29:33.660 is fixed i think the quality of like the quality of your hater right like this no stop this is the

01:29:40.060 most important no this is the most important part ever because him and i him and i differ a lot

01:29:45.520 because we're from different generations yeah and i have some high quality haters

01:29:48.380 no he does he does no you don't know that i do i have some yeah that's true but i've always said

01:29:54.320 to him he i remember from the very fucking beginning he he always was big on crowdsourcing

01:30:00.360 feedback and for me i only want to hear feedback from specific generals and my counsel i i truly

01:30:08.680 do not give a single shit what the what the little kid on tiktok has to say even if it gets 27 000

01:30:15.480 likes i don't care because it's just 27 000 more of him yeah you know what i'm saying so it's like

01:30:20.340 when they put l bunk you know what i'm saying or like or like something of that nature and it gets

01:30:26.140 a bunch like i'm like okay what does this dude who made 1.2 billion dollars in actual liquid cash

01:30:33.280 think about the situation yeah you know what i'm saying last year right and i'll go to you know

01:30:37.320 and ask him his opinion on it and it differs very greatly from i'll grow up start a family

01:30:43.320 settle down so i i'm a big counsel in general guy i want to talk to my advisors i want to know what

01:30:49.760 they think and then i go with that data and i what's the quality of your hater yeah i love that

01:30:54.900 that's sick i love that like if you have if you have absolutely like trash haters then you're

01:30:58.520 like okay i'm doing great but also i think it would make sense that they hate me like i was

01:31:02.240 like i empathize with the fact that i would find me offensive if i shared your worldview

01:31:05.860 yeah that makes sense but that's also a cell that's also a uh inverse or or self-canceling

01:31:12.800 situation because there's no such thing as a successful hater they don't exist as soon as

01:31:16.920 you get in the game and you actually that's not true take some action but they're they're rare

01:31:21.280 yeah they're all right they're all right they're rare once you start once you start making money

01:31:25.340 bro and you start doing cool stuff like dude you're not looking at people like oh yeah do you

01:31:30.100 know what i'm saying like the majority of people that hate hate because they're projecting their

01:31:33.260 own insecurities and once you get some credibility some money some yeah you just stopped caring as

01:31:39.920 much because you're into your own stuff yeah except you have some a couple of high quality

01:31:44.500 haters apparently i do i mean bro i'm a i'm a say their names punk so their names unk

01:31:51.020 i'm a i'm a whatever like uh how do i say this like um logan paul hate really sells yeah it

01:31:59.640 really sells and a few people have chosen to dip into that never-ending way you're super hateable

01:32:04.580 yeah 100 yeah i hate you well what you're six two six three six six two blot hair yeah blot hair

01:32:13.980 blue eyes jacked dreamy married to someone married to a hot hot girl you know you've got a billion

01:32:19.800 dollar plus you know company my daughter's really cute too dude that's like she's just okay i was

01:32:25.920 like i was like she's super young right i was like what are we talking about and by the way i feel

01:32:32.280 like i feel like that kind of upset people too like i think the one thing they maybe were hoping

01:32:36.080 for is like like like maybe his kid will be ugly no but yeah it's like so you're super hateable

01:32:40.500 right and so like you know i like the the natural extreme and independent of whatever your religious

01:32:45.620 views on most people would agree that like jesus was a positive figure most people will leave it

01:32:50.760 there right it's like the guy was crucified the vast majority of religious figures in general

01:32:55.400 had gruesome gruesome deaths and so like if these guys who were generally good even across other

01:33:00.360 world religions too had those met those kind of ends then like who am i to be so arrogant to think

01:33:06.260 that i am above getting hate yeah that makes so much sense too and they're all better people than

01:33:11.740 i am so i'm like you should try that the next time you get a bunch of hate poured on you this guy's

01:33:16.000 fucking legit no you are like basically in short like i'm buying all your books i'm buying all your

01:33:22.960 books bro bro this is sick you should do um you should do instead of instead of money money model

01:33:31.380 books next maybe like uh maybe like a self-help or like uh confidence self-growth yeah i wanted

01:33:38.020 to um my my like big mission was like i wanted to have verified blue check billion dollar status

01:33:43.820 like right now paper money is like like i like i want to get the very very clear um and then at

01:33:50.120 that point i want to say because i'm such a big proof guy i always want to like how do you know

01:33:54.180 my shit works it's like well the book about monetization made 100 million in a weekend so

01:33:58.780 like that's how you know the stuff inside of it works and i use 12 of the four of the 15 strategy

01:34:02.260 books marketed the own box no but like so like to the to the self-help thing right it's like well

01:34:08.080 i started this many years ago on the floor and i'll just show you like what the progression was

01:34:12.400 from there and i think the i think the reason so much of the quote haters or the comment section

01:34:16.420 or whatever feel the way they do is because they don't actually they don't see reality accurately

01:34:20.460 hey guess what yeah they hated jesus too yeah you know what i'm saying but they're like they

01:34:25.000 don't see i'm gonna start saying that to people like yo why don't you ever do legs man they hated

01:34:29.640 jesus they live in a distorted view of the world no that's a hundred i have a i have a really hard

01:34:37.160 time yeah interacting with that type of person in real life when i when i it's like a fully

01:34:43.240 delusional human being i've had to cut ties because uh full like we just we we don't see

01:34:49.960 reality the same way and and so when you say something or when i say something you don't hear

01:34:54.720 what i say or i i like i don't understand what you're saying because that's not what happened

01:34:58.300 it's not what transpired by the way that's also fine they just go and live their life yeah you

01:35:02.960 know what i'm saying by the way yeah that's where i don't become a hater i just go we're good yeah

01:35:07.320 we're good dude you know what's crazy i can actually say truthfully and i i really mean

01:35:12.020 this there's not a single person on this planet that i i really mean that there's not a single

01:35:16.980 person on this entire planet that i i think it's because i just don't truthfully give a shit

01:35:21.460 enough because hatred is really rooted in caring so deeply about that you do have to someone else

01:35:26.920 you really have to care you know what i'm saying or or or even potentially caring so little about

01:35:31.520 your own life yeah that you're able to give that attention to someone else i'm too selfish to hate

01:35:36.280 someone else yeah oh i only care about myself and my mom i do love my mom she's good yeah she's

01:35:42.840 great she's great hey so we got to get ready for charlie i'm gonna be honest yeah this has been

01:35:48.420 great this was sick yeah this is this is this is fantastic i told him i said it's gonna be a good

01:35:52.800 one oh cool well yeah just cut the first half and then maybe we'll slim down i have no ego with it

01:35:58.600 like do whatever you want no no we're leaving everything alex or mosey ladies and gentlemen

01:36:01.780 dude thanks for joining us

01:36:03.020 in your own studio

01:36:04.320 hit that like button

01:36:06.180 hit that subscribe button

01:36:07.040 buy his books

01:36:07.660 because the book

01:36:08.080 market their books

01:36:08.760 and the books can tell you

01:36:09.380 to help sell you more books

01:36:10.420 and if you're poor

01:36:11.200 they're free

01:36:11.720 we'll see you later

01:36:12.920 peace

01:36:13.320 see ya

01:36:31.780 sex, divorce, and all the nitty-gritty stuff we all think about,

01:36:35.020 but just don't say it out loud.

01:36:36.100 You're probably just going to be some rich guy,

01:36:37.560 and he's going to whisk you away.

01:36:39.820 Listen to No Safe Words with October and Tony Gonzalez

01:36:43.680 on the iHeartRadio app, Apple Podcasts,

01:36:46.640 or wherever you get your podcasts.

Impaulsive with Logan Paul - October 14, 2025

Millionaire Maker’s Harsh Truths of Making $106M in 72hrs, Why Trump is a Psychopath ｜ Alex Hormozi

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