00:13:00.700And I guess therein lies the problem is that you have, I think, a fair bit of ignorance from many media companies about the fact that they need a desperate reinvention of their business model.
00:13:11.460I mean, not to say that True North is the way to go, but True North has found a way that works and we're growing.
00:13:17.140Rebel News has found a way that works and is growing.
00:13:20.700I mean, these are all relatively young organizations, but they're doing something right that doesn't involve finding some massive, massive legislative incursion that's going to transfer money from government or force the transfer of money from companies like Facebook and Google and these big players.
00:13:36.840And again, I'm sympathetic to the reporters that set out to work for the town newspaper, which has a very, very precarious future.
00:13:45.620But there is no reinvention if the government is just keeping this thing strung along.
00:13:52.400And I mean, at the very least, these companies could show that they're looking in the mirror and sort of realizing what you've been saying for the last few moments, what you said in the piece here, that, okay, maybe we at least need to look at what we're doing first.
00:14:04.580Yes, well, I mean, in that instance, like the Canadian press one, I just, I found it really kind of shocking because it's kind of like, guys, read the room.
00:14:13.960You know, like people are mistrusting you because of all this government funding, right?
00:14:19.840And they're going to be looking for examples that look like you're being a government mouthpiece.
00:14:27.160So for heaven's sake, don't be a government mouthpiece.
00:14:30.380And that's exactly what that did in terms of that.
00:14:36.340It's really a challenge right now, I think, because journalism schools are graduating a lot of students that have been kind of indoctrinated in this.
00:14:44.860Well, you know, we don't need to seek objectivity.
00:15:14.860If people lost faith in the judiciary, that that person sitting there, that woman or man behind the bench isn't doing their utmost, to be fair.
00:15:25.360And if journalists sort of run around and say, we're abandoning objectivity, I mean, you can have your commentary slant however you want.
00:15:35.040If you want to be the Toronto Star and as they have always been proudly, you know, left of centre, or if you want to be the National Post, which is proudly right of centre, or True North or Rebel or Rabble or wherever you want to be.
00:15:50.660I think people don't mind that, but when you do the news, you better get it straight, because people need to trust that, that they are getting all of the information they need to organise their lives properly.
00:16:06.740And when they express their knowledge of an event, that they're expressing full knowledge of an event.
00:16:13.480Yeah, I think you're very right there.
00:16:16.420And I would actually go one step further on the objectivity thing, because you have some people that say objectivity itself.
00:16:22.420It's not that it's a great idea that's hard to do.
00:16:29.240I mean, we've seen that on Israel reporting, for example, there's a subset of activist journalists that say, oh, no, you can't be objective when genocide is occurring or something like that, not realising that that is not a neutral, objective fact, that they believe journalists should, to go back to what you said about allyship to the truth, pick a side and things.
00:16:48.860Yeah, you can't be, you can't use the term, you know, when I see the term activist journalist, I think you can't call yourself a journalist if you're an activist.
00:16:59.400Yeah, yeah, I mean, you can be a good writer, and you can be a good, you know, keeping a good journal of events through your eyes, in terms of media.
00:17:10.520I mean, that goes back years and years.
00:17:12.640Jack Reed did that with the Russian Revolution.
00:17:16.140You probably may have seen the movie Reds in terms of that.
00:17:19.860I mean, he was writing for all kinds of newspapers in the States, but he wasn't objective.