00:03:47.000I'm going to go and listen to all the K-pop.
00:03:50.000And it's actually, if you want to take the Liberals' own identity politics playbook and use it against them,
00:03:56.000their imposition of Canadian content on people's YouTube homepages is actually a little bit racist.
00:04:02.000Because now they're telling people that content that they might be ethnically or culturally or religiously connected to is not Canadian content.
00:04:11.000Imagine being a Korean Canadian and you log online and you want to watch, I don't know, something from your home and native land of South Korea.
00:04:19.000And instead you have to watch Brittle Star, the, you know, quintessentially inferior Canadian content provider.
00:04:27.000We are banalifying the internet to just make up a word.
00:04:31.000But that is only if this works the way the Liberals say it's going to work.
00:04:36.000I actually think it's going to be much worse than that.
00:04:39.000Because at best, at best, what C11 does is forces us to have Canadian content on our homepage and starts burying and hiding other things that might be of interest to us that we don't want.
00:04:50.000And the government said, well, we don't do the algorithm. No.
00:04:53.000But the government is forcing YouTube and Netflix and Facebook and Twitter to have these algorithms.
00:15:04.000I think being a mom is the most important role, especially for little kids.
00:15:07.000But for my first two children, I didn't have as much time to spend with the kids
00:15:12.000because there's just so much going on with True North.
00:15:14.000Growing the organization, the news cycle never ends, as you know.
00:15:17.000And particularly, well, actually with both, it's just interesting the way the timing worked.
00:15:21.000Both of my children were born and then an election happened like six months later.
00:15:26.000And so the election pulled me back into doing the Candace Welcome show, running the organization full time,
00:15:31.000really just quarterbacking everything that was going on.
00:15:34.000This time with my third baby Juno, she was born last summer.
00:15:38.000And my kind of goal was to just lay low and see what happened.
00:15:41.000You know, if there was an election that was sprung, I was probably going to come back into work.
00:15:45.000But at this point, I'm just so pleased that we've assembled such a strong team at True North that I can kind of sit back.
00:15:51.000I mean, don't get me wrong. I'm still there making decisions every now and then and still talking to the team on a daily or weekly basis.
00:15:58.000But I have had the opportunity and it feels like a luxury to me to just be at home with my kids, not just the baby, but the two other ones.
00:16:06.000Because anyone who has kids knows that when you bring a new baby into the mix, the other two, you know, they want more attention.
00:16:13.000And so I've really enjoyed spending the last it's been eight months now since my daughter was born with the kids, with the family.
00:16:21.000I kind of become a consumer of True North.
00:16:23.000I was joking that we just hosted a True North retreat and I was joking that the only reason I know what's going on in Canada is because of your reports and True North emails.
00:16:31.000You know, you're my only source of news and I'm really enjoying being a consumer of that.
00:17:21.000I mean, your work going to the WEF and exposing the corruption over there, the trucker convoy.
00:17:26.000Everything you've been doing is fantastic.
00:17:28.000And it's exciting that we have all of these young journalists in their, you know, 20s that are kind of following in our footsteps in a way.
00:17:55.000But again, we run a remote operation and we have people all over the country, which I think is one of our strengths.
00:17:59.000But there are some people that like you and I have never met in person or maybe have met once.
00:18:04.000So it was really good to meet all the colleagues and even people that work on this show and other stuff.
00:18:09.000And as you mentioned, you left and True North is still here.
00:18:12.000You didn't just like log on one day and it's just, you know, this dumpster fire that has just evaporated into the ether.
00:18:17.000So it is a testament to the people that you've cultivated and that we've all worked with here.
00:18:22.000And the big challenges that we've seen, and this is not at all new, is that there's this hostility to independent media from the government, from the legacy media elites.
00:18:32.000But what's interesting is that they're so decreasing in their relevance to people.
00:18:37.000I mean, you and I have talked to people that have come up and have said like kind of what you just said, which is, you know, I only get my news from True North.
00:18:43.000Or people that have said, you know, I've been a subscriber to the Globe and Mail and I've just cancelled and now I'm donating whatever the subscription cost is to True North a month.
00:18:51.000And I'm curious where you think we are in this overarching story of, you know, the declining relevance of legacy media and the increasing relevance of independent media.
00:19:01.000Well, it's interesting, Andrew, because we're here in downtown Toronto.
00:19:04.000We're at the beautiful Albany Club. I don't know if you mentioned that in your intro, but you've got this storied library.
00:19:11.000Yeah, I mean, I love this sort of the history of this club, but just down the street is the location of the former Sun News Network,
00:19:18.000which was supposed to be Canada's version of Fox News.
00:19:21.000They put millions and millions of dollars into this operation and it didn't get anywhere to your point that True North still exists.
00:19:28.000One day at Sun News Network, you just logged on to sunnewsnetwork.com and the website didn't exist anymore.ca.
00:19:33.000Everything was gone. The organization had shut down.
00:19:36.000And I think that that is sort of a lesson for us in media of what can happen when you try to grow too big, when you try to, when you have the wrong strategy in terms of growing.
00:19:46.000So True North really was born out of the Trudeau government continuing to subsidize the mainstream media.
00:19:51.000It went from, you know, a couple hundred million dollars to CBC to build out CBC.ca and have an online presence to all of a sudden bailing out all of these newspapers and having government-funded journalists.
00:20:01.000So to the insiders, to the people who really pay attention, close attention to Canadian politics and media, that was a big red flag.
00:20:09.000This media establishment is beholden to the government. The government is literally paying these journalists to be in operation.
00:20:16.000And so I think that you, we captured a certain level of Canadians on, just on that, that we'll never trust the legacy media again and they're done with that.
00:20:25.000But there's only so many, so much of the population that really pays attention at that level, right?
00:20:30.000There's other major problems with the Canadian media, which is that they're boring, which is that they don't tell good stories, which is that it's all the same.
00:20:37.000There's this sameness, there's this groupthink mentality.
00:20:40.000And so I think that the reason that True North continues to grow and gain a larger audience and reach more people is because we have a different way, a different approach, a different way of looking at the country, a different way of telling stories, telling the news, different platforms that we tell these stories on.
00:20:55.000And so to your sort of more everyday average Canadian, they're just not really getting anything from watching, you know, CTV news or reading the Globe and Mail, whereas, you know, when they're on YouTube or they're on Facebook and, you know, they see an episode of Alberta Roundtable or the Andrew Lawton Show, it's compelling, it's interesting, it's fun.
00:21:15.000We're authentic, we're real people, we're not just sort of, you know, stiff news readers that are sitting at a desk reading a teleprompter.
00:21:23.000No, we're telling stories and we're living, this is our life.
00:21:26.000And I think that that new approach is much more compelling to so many Canadians.
00:21:31.000And so I think that's a major reason why we continue to grow.
00:21:34.000That's sort of more of our strategy is to take advantage of these newer platforms and master them while the legacy media continues to sort of struggle with their huge operations, so much overhead, really corporate, and in many ways, very out of touch with the real issues that are facing Canadians.
00:21:52.000Well, you touched on an important point, though, about the content, because I think when new media started to become a thing more in the last 10 years,
00:22:00.000there was this sense in the legacy media companies that the problem was just the format.
00:22:06.000They thought the problem was, well, people need to see it on a website and not in a print newspaper, but they didn't actually evaluate the content.
00:22:13.000And they didn't realize that the issue wasn't just the convenience of access.
00:22:17.000The issue was that people don't like what's there.
00:22:19.000Like the Toronto Star, I can't remember when it was, they invested millions and millions of dollars in StarTouch, which was there going to be this revolutionary tablet-based thing.
00:22:27.000And it just, it ended up just being like a complete floppo. It was like the Betamax, basically.
00:22:32.000Like it just, it went nowhere because people didn't like the crap they were reading.
00:22:36.000And they like, and that's the thing, like I'm convinced that True North could have more success than the Toronto Star as a print paper because people like the product.
00:22:45.000Now, obviously we're not doing that. Not that I know. Maybe we are doing a print operation, but very, very hipster-esque now.
00:22:50.000But, but that's, I think the big thing here is that they have never really reevaluated the audience market fit question.
00:22:59.000And they still try to just preach to people.
00:23:02.000It's so true. Well, I will say I was in a coffee shop the other day and there was a physical copy of the Globe and Mail and I couldn't help pick it up and read it.
00:23:08.000Because I'm just like nostalgic that way. I still like having a physical paper from time to time, even though I consume 99%.
00:23:14.000Yeah. I don't like the crossword apps. I like, you know, the pen and the crossword page.
00:23:18.000Yeah. There's some, there's something nice about having a piece of paper or to this point having beautiful books to read as opposed to, I read most of my books on Kindle.
00:23:25.000I get most of my news from tech, but every now and then it's nice to have that throwback. But I think you're right.
00:23:31.000I think that the problem with the media stems so much deeper than what they've really established to be their issues.
00:23:38.000The point with StarTouch, what an incredible waste of money. I think they spent a hundred million dollars.
00:23:43.000I don't, I don't know if that's exactly.
00:23:45.000Like not that we need that buddy, but can you imagine what we would do? Like we would, we would take over the country with a hundred million ideologically.
00:23:51.000I think so too. And again, going back, I don't mean to pick on Sun News Network and the people that were involved in that because they were,
00:23:57.000they were leaders at the time and they had visions and unfortunately didn't work out, but the amount of money that they were spending again on overhead.
00:24:03.000I worked at Sun News Network. I was their director of research for a little while there.
00:24:06.000And so I saw the operation from the inside and it was very, very heavy, right?
00:24:11.000Like we still operate like a startup. To your point, you know, we've been around for five, six years now.
00:24:15.000We're not really new and startup-y, but we have that mentality, that lean mentality.
00:24:20.000We all, you know, from time to time we record videos on our phone. We have a small operation.
00:24:25.000You don't have like dozens of researchers and people working for you.
00:24:28.000Although, you know, sometimes it seems that way because you're so knowledgeable, but, but the idea that we just really run a lean operation,
00:24:34.000that everyone is kind of either on their own or with one, one, one helper setting things up and stuff like that.
00:24:38.000I think, I think that that mentality is really what's helping us go.
00:24:41.000And at the other point, you know, all these media organizations, they're all sort of based in like the, like hoity-toity part of town,
00:24:50.000And they have a different way of thinking about the world, of looking at Canadian politics that really differs from people who come from a different walk of life,
00:24:58.000people who live out in the suburbs or in the rural part.
00:25:00.000We, we just had our True North retreat again for True North staff, right?
00:25:04.000We got everyone together and we did it out in the country.
00:25:06.000We didn't, we didn't do it in Toronto.
00:25:07.000We did it, you know, two hours from here and we rented a farm and we kind of connected to the people who might be more likely to consume our media.
00:25:17.000And I think it's important to get out there and see what people, how people live, what the issues they face.
00:25:22.000As opposed to when you, when you think about the Toronto Star, Globe and Mail, even National Post, CBC, CTV, CB24.
00:25:27.000You know, these people all live probably within like a 20 block corridor in downtown Toronto, downtown Ottawa, downtown Montreal.
00:25:36.000I mean, the trucker convoy really painted this picture of like how uncomfortable these sort of elites were when working class, blue collar folks showed up in their neighborhood.
00:25:45.000They wanted them out, they felt like they were, it was a foreign insurrection.
00:25:52.000Let's, we need to be able to speak and understand with those people.
00:25:56.000Well, even a lot of the journalists that you see in smaller town newspapers or local TV and radio stations, they're all people that are from the cities.