JustPearlyThings - How Pearl Gained 1 Million Subs In A Year

00:00:00.000 everyone was saying i bought subs it was so offensive i was like the people are so old i was

00:00:04.080 like i'm so tired of these old people no offense like but like i don't understand how youtube works 0.54

00:00:09.360 i'm like because i came from tiktok and i think shorts are the future yeah that's just my opinion

00:00:13.840 i think they're gonna find a way to monetize shorts the same way like like when i was on

00:00:17.600 tiktok people were making 200k a brand deal yeah so whenever advertisers come to youtube it is over

00:00:23.520 they're not really here on the shorts game but i get 50 to 100 million views a month like a lot of

00:00:29.200 those are shorts so i'm like whenever advertisers you know get a little thing in the corner it's

00:00:34.560 over with that's crazy yeah it's wow so 20 a day on shorts yeah that's that's what i do yes do you

00:00:41.040 have a tiktok now uh no i mean i have accounts like that they run that are just like reposting clips

00:00:46.880 from the main um no they banned my fifth account so i i think i'll i think i'll get another one probably

00:00:54.080 i lost my first one because i was posting a lot of stuff like lifestyle stuff me at bikini

00:00:57.680 competitions stuff like that so the next one i just did um uh i just did podcast stuff i don't

00:01:03.360 do anything with podcast stuff me on other podcasts and i clip it and i do that kind of

00:01:06.560 stuff and um that one grew way faster than any of the other ones like like meaning youtube and um

00:01:14.320 instagram but i i don't trust the views i'll be honest with you like because i run ads on all

00:01:18.880 three platforms and instagram is 20 times better than the other two that's interesting because a lot

00:01:26.160 of people come up to me and say they saw me on instagram almost more than tick tock and it's

00:01:30.960 interesting because i think tick tock is grossly over inflating so you think so i got 38 million

00:01:37.760 impressions last month yeah i'm nobody i got 38 million impressions last month that doesn't make

00:01:43.280 any fucking sense and like where so like where's the conversion in my you know what i'm saying yeah 0.91

00:01:47.760 well it's interesting because we don't really even post on instagram like that so then i get people all 0.54

00:01:52.320 the time like i think it's because they pull my clips but just to let people know so i run ads

00:01:56.080 on all three platforms okay on uh tick tock it's nothing i'm gonna get almost no interactions

00:02:00.320 whatsoever on youtube i get about 30 return on investment so for every thousand dollars i spend

00:02:06.160 i make thirteen hundred dollars from from selling my product program on instagram it is 26 to one

00:02:12.800 every thousand dollars i put into instagram i get 26 000 back we scaled up my cut my company we're

00:02:18.480 doing 50 000 a month we're doing we did last month we did 540 000 in revenue yeah a month yeah from

00:02:24.160 instagram ads so that's what i found like i from this just from my standpoint as a content creator

00:02:29.600 i feel like because i i don't make my money from adsense i make my money from selling a coaching

00:02:33.040 program yeah so that's why it's different that's why i have a much more niche audience yeah and i

00:02:36.880 don't try to do gotcha videos and i maybe at some point i'm probably gonna do reaction videos

00:02:40.480 with spencer cornelia he and i are gonna start doing stuff together oh i like him i like i like his uh videos

00:02:45.520 they're good yeah he and i go to we we go to uh i wish you were in town every tuesday all the content

00:02:50.000 creators in vegas we all go to town go to dinner together oh no way that's so fun let's talk about

00:02:53.920 this you discuss maybe moving to vegas it's impossible i i like it here more than i thought

00:02:58.960 i did i i don't like the degeneracy okay you know so i was like i don't think i'll like it but

00:03:04.080 um i like how much space there is lots of that yeah and i i do actually like the heat i think my

00:03:09.360 would burn a lot but i do i hate cold um but yeah i'm november in london god bro it felt like alaska

00:03:17.760 it's so it's this biting wet cold yeah that just gets in your clothes man it's i i actually hate

00:03:24.080 london i i'm actually mad i ended up there because i because of the semi-pro stuff you were doing it

00:03:30.000 was supposed to be a year and then i was offered a pro contract in the fall okay so i was actually

00:03:34.800 supposed to move to like portugal or germany or something and i was ready to go and then the

00:03:39.360 youtube stuff like you know and it's like what are you gonna what are you of course what are you

00:03:43.520 gonna pick um and so yeah and then it was honestly like everything i was just hiring people so fast

00:03:49.920 like so many people and everything just got so big so fast but it was there so you just stayed there

00:03:54.960 correct yeah but my plan is i am moving um i'd like to keep an office though in london so i'd like

00:04:01.360 to keep like um the talents that i signed there like working yeah yeah whatever so on behalf of

00:04:05.920 the board of tourism let me give you a couple of pluses you will find that people in los angeles

00:04:11.680 when they film their podcast often come to vegas to film their podcast they'll film several episodes

00:04:16.080 and then they'll go back to los angeles los angeles it is so cost prohibitive to park to travel

00:04:23.040 all the buildings are old and rotting la is garbage i won't be in la that's not even on the list

00:04:28.560 in vegas you'll notice that everything here is newer there's not as much traffic there's not a

00:04:32.720 humidity and the thing is like companies are moving here like there's 2 million about 2.6 million people

00:04:37.360 that live here in the in the bowl like in las vegas literally means the meadows in spanish and and

00:04:42.240 there's we're surrounded by mountains um next door to us is the ufc headquarters like there's a bunch

00:04:47.120 of companies pepsi has a headquarters like right next door to what this building where we are right now

00:04:50.800 it's just a cleaner environment with less traffic and when you have your like if you want big guests

00:04:56.240 elon musk comes to vegas twice a year like it doesn't matter how big you want to get

00:05:00.160 like joe rogan comes here for fights the biggest guest you could ever want they're gonna be they're

00:05:04.960 gonna pay for themselves to come fly here but they're not necessarily going to do that in london

00:05:08.960 and often they're not going to be able to come to where you are in los angeles as far as having

00:05:12.800 guests on a podcast one of the reasons why i've been able to punch above my weight so much

00:05:16.320 and get like bigger guests than somebody who has 50 000 subs is because i'm here that is the main reason

00:05:22.000 you you when you came here drive up park wherever you want no traffic yeah come right on in podcast 0.73

00:05:28.000 studio affordable price fucking full bar drinks everything like that that's the thing it's cheap 0.90

00:05:33.600 here because we're looking at miami too and i'm like it is much cheaper here miami is a time like 0.96

00:05:38.800 i love miami but it's a time and money suck you're stuck in traffic trying to go from midtown to downtown

00:05:44.080 or midtown to brickle and then the other thing is like just the cost of doing things you'll notice like

00:05:49.280 myron for those of you don't know that's myron's apartment that's where he films that that thing

00:05:53.200 right the same thing with brian at uh in santa clara or santa barbara that's his apartment where

00:05:57.840 he's filming that right we have a studio here and like my production team is going to give me a live

00:06:02.240 edit right after this yeah these guys are the best here people come here say this is the best podcast

00:06:06.160 studio they've ever been to in their life sticky pause just because the professionalism like we are all

00:06:09.840 like a like a family here so i will tell you that that and then the last one there's no state income tax

00:06:15.280 here that's nice yeah so you're paying if you make a million dollars a year you're paying 130 000

00:06:22.160 less than if you lived in california yeah the cities are looking at um vegas um nashville nashville's

00:06:29.600 good miami um and i might just live in chicago but have like the office somewhere else but because i'm

00:06:37.280 like i don't know if i'd want the but we'll see i will tell you as far as getting guests to come in real

00:06:41.280 life vegas will be number one over any city in the united states miami would be number two yes because

00:06:46.320 people go to miami once a year everyone like kind of goes there for something or in that's true yeah

00:06:50.880 but everyone this is the this is the tourism capital of earth 44 million people come here every year

00:06:57.360 people it's like hey yeah i'm in vegas do you want to come by the trip is they'll write the trip off

00:07:02.480 they'll entertain clients they'll do content they'll write everything off and they'll come out here

00:07:07.280 i'm i'm again mayor goodman i'm doing this one for you uh this is the easiest city i've ever seen

00:07:12.800 to throw a podcast it's just night and day because everyone comes here to visit everyone so that's why

00:07:17.600 i would say that's why i would give you this

JustPearlyThings - May 27, 2023

How Pearl Gained 1 Million Subs In A Year

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