@JWALLER 's SECRET to Success REVEALED on This Show
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Summary
Justin Waller is a YouTube Creator, Real Estate Developer, and Entrepreneur. He has built a company that has over 200 employees and is one of the fastest growing companies in the construction industry in America. Justin is a great example of how hard work and dedication can pay off in a big way. In this episode, we talk about how he got started in his career and how he was able to build a company from the ground up.
Transcript
00:00:00.080
Justin Waller, have YouTube, Jay Waller, also have quite a bit of real estate in America and construction.
00:00:05.980
So, as everyone knows, I help guys online in every area of life.
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You've seen my channel, you probably know, and then we do our best to help guys develop themselves
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and get in a position where they can come in the war room or join the real world, etc.
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So, you're a bit different in the online space.
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Because you had a whole, like you ran a whole construction company before you even got on YouTube, right?
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Yeah, I had a whole life and still do have a whole life outside of YouTube.
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The company is in a place now where I have adult, I'm the youngest person in my office.
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So, I have legitimately professional adults that run the place that get bonus quite well to run the company.
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And so, for that reason, you know, there's a lot of systems in place.
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There is a lot of deep-rooted relationships with vendors and customers and clients.
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And a lot of the guys in the field have been with me for a long time.
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And if there's something I don't like, I'll drill into that and I'll make phone calls.
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But generally, it's just to one person in whatever business, whether it's in the real estate business or the construction business or even this online business.
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I think there was a study that said a manager can only manage about five to six people max.
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And so, now, I have somebody in the construction company that manages everyone and I'll talk to that person.
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And if I really have a life or death conversation, which has not happened this year, and we're in, what, April or May?
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I just get a report from each business each day.
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And if I see something, I'll pick up the phone and call.
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I know what you mean, though, like about building the systems.
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Because we just did that with, like, recruiting.
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So, it's, like, so nice when they start to be able to do it on their own and you don't have to interfere.
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So, every, like, so every person in your organizational board, I don't know if you have one, but every person in our organizational board has five roles and responsibilities.
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And there's a statistical metric attached to it.
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So, I get those metrics every day for the office positions.
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And I know every job we're on, what foreman is running that job, if it's on track, off track, the whole thing.
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From my office staff to my managers, I know how much money we made today.
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I know every son of a bitch that spent a penny.
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And I just, I keep driving and just listen to it.
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And if I hear something I don't like, then pick up the phone or text.
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So, you're also, it's also really interesting because you said you came from Louisiana.
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I made a post last night in the war room, actually.
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Um, I'd made a post that I paid my dad's house off and somebody said to me, I'm really upset
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I had this goal to do that and I had done it yet.
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And he was talking about, like, how far it should be.
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And the reason I bring it up is because what I said to him is a lot of times you have internal
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So, for me, I was taking care of my fitness long before I was on the internet.
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I was trying to have the best style I, I was conscious of, you know, in Louisiana and I
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was reading books and I was doing all these things.
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So, when the time came where I went to go online, I feel like it was substantially easier for
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people to accept me in the online space, being that as I had done all these things, like in
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the real world, particularly around business, because a lot of people that I do interviews
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with and spend time with, they make their money from the internet.
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And I think when you, when you look at particularly the guys, they're like, you do what for a living?
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Like, so if Myron and Walt respected me in some way, they let me come on the show or had
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I just think there's a certain level of respect I got from the internal growth I had done over
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But the point I'm making is, is for me, how do I go from Louisiana to London with you?
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I think that any young man, if he wants to exit a small town, if he works on his stuff
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in his small town and develops himself, if he were to go out and then try to take that
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internal growth and outwardly grow, that that's a possibility, whether you live in Louisiana
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So in fact, I think it's probably a pretty good strategy because if you live in a small
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town and you just up and move to Miami, it's going to be shit.
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I think it's a much better decision to truly grow internally and truly get confident where
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it's a little bit boring because you're going to need a lot of money to come to London, a
00:06:06.700
lot of money to go to Dubai, a lot of money to go to Miami.
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And the funny thing is, before I went online, I don't think I was as proud.
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But what I've come to learn is the further I get away from home, the more proud I am
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of where I come from, you know, and I don't ever want to like leave that behind because
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I think it's the part that people find to be genuine about a person, like where they're
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from, you know, and the fact that they stay close to that, you know, when I leave here
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and I go to my room tonight, we're putting country music on or doing whatever I have
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to do while I'm folding my shit and putting it up.
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I don't want to sing it, but I, like, I hit it in my head.
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I think good country music is good for your soul.
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It's like the only music that hasn't been corrupted, in my opinion, completely.
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It got a little poppy, but I think it, I think it's like a good religion.
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Like it's not letting anybody break any crazy laws.
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I thought about coming out with a red pill, a country, side note.
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Um, mom cheated on my dad multiple times with guys from church.
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When I was a kid, we'd go to church and people were like speaking in tongues and falling on
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I think it's bullshit when people put their hands in the air and like close their eyes
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and sort of like act like they're getting lifted and stuff.
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It's just like, oh, you're doing this, but you're, you're saying this, but you're doing
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It's like calling everything out for its bullshit.
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So I've seen some things and it just kind of turned me off in time, but, uh, yeah, two
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And then they got, they were going to put us in a foster home for sure.
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They were going to, if we'd have gone again, there was a bit of violence going on.
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And so, um, then you graduated high school and what, where'd you go next?
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So it was kind of one of those things where I didn't know how to get out of my town unless
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And so I played football, baseball, basketball until my junior year.
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And then I found out that baseball scholarships were partial and I didn't want to play D7 basketball,
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So I ended up quitting those to gain some weight and play football.
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So I went and played football and then when I got done, I had a construction management
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So I dug ditches for a while until I figured it out.
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I feel like I've told this story so many times.
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I hate to be boring if anybody's ever seen this.
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I worked for a company called Austin Bridge and Road and I was digging ditches or cleaning
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off catch basins and getting, you know, stuff for catch basins is what catches the water
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So I moved to Baton Rouge and I would wait tables at Texas Day Brazil and I would put up
00:10:26.160
metal buildings or go apply for jobs during the daytime.
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And what ended up happening was they were building this hospital job and I went to it once and
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She's like, you, you can't come and see the boss.
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Well, so I think it was the third or the fourth time I went, I ended up talking to her about
00:10:50.320
shit on her wall and her kids because she had photos up and this is a job trailer on
00:11:00.800
And I had my little resumes because I'd go hand them out during the day trying to get
00:11:07.260
All it was is I played football and I had a construction management degree.
00:11:16.060
So, oh, grizzled 50 something year old white man comes in and he goes, are you Justin?
00:11:22.920
So we go back in the job trailer, plops down in his seat.
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And he leans back and he's like, and I'm just like, slide it to him, right?
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He looks at it and he looks at me and he looks at it and he looks at me and he flops it down
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on the table and he goes, you mean to tell me that you've come in here three or four times?
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I know about you coming in here to talk to the boss to get a job on a $40 million hospital
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He took a deep breath and he looked at me and he goes, I like that shit.
00:12:02.620
And I had read Rich Dad Poor Dad my junior year of college.
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It was short and like I, you know, tried to get through it right.
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I understood the quadrants as they would say, like employee, business owner, and gets to
00:12:20.060
And so what I did is I went to the bank and I was like, listen, they're paying me per
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Why don't you take my whole check and put it in this other account because I want to
00:12:29.940
save up $10,000 because you had to have a net worth.
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Let me see if, you know, if I can save this money up.
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And sure enough, after six months, I, you know, I saved the six, excuse me, $10,000 up
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Because it doesn't sound like either of your parents really, it sounds like they pushed
00:13:06.260
Yeah, because it's like, for me, it's, it's just expected.
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But for you, it's so interesting to hear when people come from like a background that
00:13:16.940
maybe wasn't conducive, like the best place to grow up and they still end up like crazy
00:13:22.460
I think what happens is some people and there are two of these people who are sitting here.
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Some people see what their atmosphere has to offer and they follow it.
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Some people like me see their atmosphere and know what they don't want to become.
00:13:41.600
And then you have to think too, high testosterone, young American, red-blooded, ambitious, sports
00:13:50.000
And I wouldn't even say I'm that competitive, really.
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Like I don't compare myself to people ever, ever, ever.
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And it's not because I'm like super against it.
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It would be disingenuous for me to be like, I don't compare myself to other people because
00:14:07.420
And for the, you know, so I don't know exactly where it came from in regards to like what
00:14:17.880
And I think that's probably has something to do with it.
00:14:19.940
And I also think it's a bigger risk to have a really good job and be capped out than it'll
00:14:29.740
I would get a job that was shit enough that when I got caught working on my business, they'd
00:14:35.580
I think a lot of people get caught in that trap.
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They get that really good job and that mortgage has got to get paid.
00:14:46.320
And I was just as happy in a shitty apartment that I am in my place in Miami or my new house
00:14:50.940
in Dubai is going to be, you know, so I actually think it's harder for you.
00:15:06.100
Like I always say about rich children, it's like being born in the zoo in captivity.
00:15:15.060
They kick you out into the jungle, but you don't know how to hunt.
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And for you, it's the gap in perception, right?
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So anything short of being a white trash from Louisiana, I'm doing better than I started.
00:15:30.740
For you to even get to where your father got you guys is a lot of fucking work.
00:15:41.640
So maybe for you, it's a freedom thing or something else?
00:15:51.500
So he includes the same amount of people, roughly like 200.
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But I just, I would never see myself getting this that big.
00:16:03.880
And if I did, like, I'd need someone else to manage it.
00:16:22.100
If you, like, you know how they say behind every good man is a strong woman?
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I have women in very important management roles.
00:16:36.280
Yeah, I just, I just think 200 people, that would be a lot.
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It's a lot, but if you understand, if you understand, like, scaling and stuff like that, think about it.
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Understanding the psychology of the, it's a very long conversation.
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But we can, we can have a scaling conversation.
00:17:01.620
You know, this is, this is like, that's too far.
00:17:06.000
It'll be an hour from now, and you'll be like, okay, well, it was good talking to you.
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Would you consider yourself red pill, manosphere, like, what would you label yourself?
00:17:30.840
I wouldn't want to, but I think it's inevitable that I can't get away from.
00:17:38.580
So, when I was in my 20s, I dealt with a lot of guilt around monogamy.
00:17:45.500
And so, I'd watch Richard Cooper, or, or watch Rolo, or I'd watch Myron, and then I found
00:17:52.680
this Tate guy, and I'm like, that motherfucker is saying shit I've been saying for years
00:17:59.820
And, um, I joined the war room, and I had to start, I decided to start a channel, because
00:18:10.400
And Sterling's like, yo, you should start a channel.
00:18:12.220
And I'd always kind of wanted to, but I refused to let myself until I was like a super liquid
00:18:19.300
Because I saw that there was a bit of deceit in the online space.
00:18:31.760
Um, and so, I saw that, and then I had the conversation with Sterling, and I went to Miami, and I was
00:19:03.540
He's like, listen, I know you're starting a channel, and you could do this, this, and
00:19:08.520
this, and I'm sure you would kill it, but I think you got the magic.
00:19:23.280
Like, let's get closer, and like, let's work together.
00:19:36.000
So, this was you, Tate, Sterling, and who else?
00:19:41.140
Well, who was really hanging out over the years has been me, Tate, Sterling, sartorial shooter,
00:19:51.480
You know, like, when I go to bye, I go to see Luke.
00:19:55.080
So, it's just like being on a football team again.
00:19:58.920
And I thought back to the times where I was happiest in my life, and it was absolutely college football.
00:20:04.040
And then I started to question myself as to why.
00:20:08.060
Oh, because all we did was hang out together all the time, lift weights, do the equivalent of making money, whatever that might be.
00:20:28.460
Because guys always, like, talk about their college football days.
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Because when else in their life are they going to get?
00:20:45.480
Also, why I think military guys have so much trouble when they come home.
00:20:53.380
You're basically Rambo all day fighting for your country.
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You have, like, this deep-rooted thing that you're proud of that you're doing, which is your purpose at the time.
00:21:00.660
Like us, trying to help young men with the real world in the war room.
00:21:04.580
And then you come home to, like, some shit job.
00:21:08.580
And you got to bag groceries or, like, stock a warehouse and drive a warehouse forklift.
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I think a lot of times in relationships, men are discouraged from having male friends.
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Like, the woman gets jealous or the woman starts nagging.
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Like, guys get up to trouble sometimes when they're with the, I mean, in our view, right?
00:21:31.380
Yeah, he's like, dude, I killed five people in Iraq and I got some fucking Karen telling me to come home for the streetlights to come on?
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I fought for, if it weren't for me, you wouldn't even live in this country.
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Like, people don't, like, and I'll never understand what it's like to be a veteran.
00:21:56.660
And I do the same thing for construction workers.
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If I see a construction guy in line, fuck that.
00:22:06.860
Because people don't understand what it takes to make this world go around.
00:22:09.140
And that's something that I think that as women, like, particularly women don't understand.
00:22:14.780
No, and I'll tell you, because even, I started my channel reacting to, like, content.
00:22:20.860
So when I started, I would react to Kevin Samuel's role.
00:22:24.000
Like, everyone, you know, just like you, I was on the other side, right?
00:22:29.040
And people could kind of see me go from, like, blue pill to red pill in, like, real time.
00:22:33.520
And one of, I remember watching one of Kevin Samuel's streams saying, like, you couldn't, like, live without men.
00:22:39.920
And I'm like, well, I mean, can't you just get an apartment?
00:22:44.880
Yeah, I don't see it in the real matter-of-fact way.
00:22:46.860
Yeah, I didn't think about it in the society way.
00:22:51.040
When I just pulled up with those security guards Tate sent me, those mountains.
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And I'm walking towards you, and I'm looking at that construction site.
00:23:07.020
And if they're digging, right, and if they don't shore that correctly, and one of them's down in the hole and it collapses, woman won't die.
00:23:28.560
It's like we almost give women these, like, high-paying, like, cushy jobs that I don't think are as valuable in society as, like, we think.
00:23:38.340
So it's like we almost have these girls in these, like, tech jobs that I think are inflated, to be honest.
00:23:46.640
Yeah, but I just see, like, women start to think, like, we're better than men a lot of the times.
00:23:53.980
And now I realize it's like men literally run the world.
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I would never take anything away from women in the workplace, though.
00:24:05.900
My most important employee is a woman, and it's by a landslide.
00:24:12.120
I wrote her a $30,000 bonus check at Christmas.
00:24:15.040
I just took her to Florida with me on the beach.
00:24:29.260
They are often very, very good negotiation situations.
00:24:40.320
I'm like, and that he'll give it to us if we'll do it for this.
00:24:44.380
Tell him this, and when you do, he's going to say this when he does say that and call me back.
00:24:57.460
So if I call that guy, he's automatically got his guard up.
00:25:01.740
With a woman, he can put his guard down, and you can get to a real conversation about what makes sense,
00:25:08.840
Men, you know how I was telling you you were being a girl earlier when we were off the camera?
00:25:13.800
When men are being like that, it's because their ego is in front of what actually needs to happen to get it done.
00:25:26.360
You understand it, but obviously you can't do it.
00:25:32.600
So when I talk about scaling and I talk about, hey, it's a long conversation,
00:25:36.080
it's understanding all the dynamics involved and setting not only the systems up,
00:25:41.460
but the comm lines up and communication lines up in the right way.
00:25:45.000
I don't call my men when they get in trouble for not tying off on a building.
00:25:49.540
I have Noelia call them, and she speaks very sweet to them in Spanish, because if I call them,
00:26:00.560
Whereas Noelia, because I don't want to fire Facundo.
00:26:03.820
Noelia calls them, okay, I do for you, no problem.
00:26:09.840
I didn't have to fight that war, because I understand the dynamic.
00:26:12.780
And it's not this sexual thing, it's just not a dick measuring contest,
00:26:21.460
Because he's like, oh, you know, the boss, right?
00:26:35.680
I say it's like NATO, but it's a bunch of brands coming together.
00:26:39.080
So I think more like Sterling had a brand first, right?
00:26:44.860
I have a brand, but I was always kind of on the team, if you will.
00:26:51.280
because I had that early conversation with Andrew.
00:26:53.420
But yeah, it's like a bunch of powerful people get together
00:27:00.600
Nothing else I'd rather do than to be, instead of,
00:27:06.260
but I can look at these other creators, they're by themselves.
00:27:09.260
And for that reason, a lot of times all they do
00:27:22.020
The only reason I bring up the security guard team
00:27:32.280
Other people in the space that work alone and talk shit,
00:28:06.980
And tell me a little bit more about the War Room.
00:28:16.320
You start to understand how the world works on a macro.
00:28:20.440
And then you learn how to develop yourself on a micro.
00:28:34.640
Satorial runs a great event called Penetrating the Elite
00:28:39.100
to the little things that a wealthy man's looking for
00:28:51.640
Like just the little things are down to, you know,
00:28:59.140
You know, it's the subtle things in the tailoring.
00:29:56.780
but they let the message come off the wrong way,
00:29:58.800
is that I don't think the red pill is against women.
00:31:29.220
if men and women could understand each other more
00:31:31.440
and redefine their definition of what it looks like,
00:31:37.180
And I think we could see families again for sure.
00:31:39.600
You triggered me a little bit last time you were on the show.
00:32:06.900
And I also know that the woman would not have had to be attractive.
00:32:15.580
and I remember because you told me that was my worldview and I'm thinking to myself,
00:32:23.140
and I think what really makes that tough is one might be under the assumption that had your father done that,
00:32:37.940
He provided for your mother and never left her for a younger woman.
00:32:44.580
made your brother a good person and out supporting society.
00:32:51.420
Just because he got some pussy on a Tuesday one time has nothing to do with who he is.
00:32:58.340
They say there's this great guy and he did very,
00:33:19.240
if they're in your position or the position of like many athletes or whatever,
00:33:24.380
where women are like chasing them and hunting them down,
00:33:28.080
I don't think there's a lot of men that would say no over like a 50 year period.
00:33:36.940
is that you take a man that uses monogamy and loyalty as a mating strategy.
00:33:44.620
look at a guy like me or my friends and be like,
00:33:51.340
Women mistake a guy that can't get it for loyalty.
00:33:54.700
Big mistake people make big mating strategy of more beta type guys.
00:34:01.620
They're trading sexual exclusivity for something they can't get regularly,
00:34:10.660
And they give up all their research resources for it.
00:34:18.700
I showed you a woman that was throwing herself at me.
00:34:48.360
It's disgusting how many married women hit on me on Facebook.
00:35:05.300
So you could get mad at the game or you could play it.
00:35:28.620
then I'm watching my dad and my stepdad roll around the grass in the front yard.
00:35:37.880
I'm one of very few men that will ever tell that woman no.
00:35:56.340
Do you think women can ever be happy with a guy that doesn't fulfill her hypergamy?
00:36:10.740
I would not marry a woman that would not commit to leaving social media.
00:36:19.880
my dad might have seen one or two women that were beautiful outside of my mom.
00:36:26.000
And he might've seen them in a parking lot one time and never saw them again.
00:36:40.340
and they get flooded with every guy that is statistically better than them in some way.
00:36:45.780
And they are naturally hypergamous by their primal needs.
00:36:49.600
So I'm not out here saying like women are shit.
00:36:55.140
they go online and they're like me or my friends,
00:36:58.820
and they get the selection of all the women they want.
00:37:07.440
And we are demonetized on a daily basis on this platform.
00:37:15.760
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