JustPearlyThings - May 15, 2023


Man EXPOSES The Top 1% Men


Episode Stats

Length

9 minutes

Words per Minute

220.86531

Word Count

2,110

Sentence Count

200

Misogynist Sentences

2

Hate Speech Sentences

3


Summary


Transcript

00:00:00.340 But here's something funny.
00:00:02.560 So my last name is Toksher.
00:00:04.140 I didn't know this until a couple of years ago
00:00:06.000 as my dad was researching some of our family history.
00:00:08.620 Toksher in Yiddish, which is like the language
00:00:10.760 that Jews in the Soviet Empire spoke, means tailor.
00:00:14.180 Tok means cloth.
00:00:15.780 And shere, like sheer.
00:00:17.140 Or in French, shere, that means to cut.
00:00:19.160 So my last name actually means tailor.
00:00:21.080 I had no idea.
00:00:22.580 Turns out my great-grandfather had been like
00:00:24.180 a really, really prominent tailor
00:00:25.540 in pre-World War II Soviet Union.
00:00:28.800 And so maybe there was a little bit
00:00:31.320 of divine intervention that happened on the back end
00:00:33.160 that was unintentional.
00:00:34.420 But the things that led to this
00:00:36.180 were just logical strategic decisions.
00:00:39.360 So who was your first suit for?
00:00:44.300 My first suit was Howard.
00:00:46.200 He was a partner at a law firm called Gowlings.
00:00:48.820 Okay.
00:00:49.720 Which at the time was the largest law firm in Canada.
00:00:51.960 I don't know about now.
00:00:52.600 They're Gowlings something now.
00:00:54.040 They merged with some Japanese company.
00:00:56.340 And I made a cold call on the phone.
00:00:59.700 He was, if I remember correctly,
00:01:01.340 he was a lawyer that was Aboriginal law in Canada.
00:01:03.960 It's a big thing in law.
00:01:05.760 I pick up the phone.
00:01:06.720 I cold call him.
00:01:08.260 And I'm like, hi, I'm Dimitri.
00:01:09.660 I'm selling suits, blah, blah, blah.
00:01:11.360 And I sound really good on the phone.
00:01:12.620 Like at this point, I've been door-to-door.
00:01:14.020 So like, I'm not saying it on the phone.
00:01:16.560 I sound pretty competent.
00:01:17.660 Even though I'm 25 years old, 25 to turn 26.
00:01:20.640 I'm like, I'm pretty competent.
00:01:22.400 And Howard is like, you know, and he talks like rich men talk.
00:01:25.540 Well, you know, slow and deep and thoughtful.
00:01:29.280 So how much do your suits cost?
00:01:32.240 That's what he asked me.
00:01:33.360 Now, I know that I've done sales.
00:01:34.520 I'm not going to answer that question.
00:01:35.660 I have to, because I know it's a trap and I don't know which way it's going.
00:01:37.780 And I said, what do you like to spend on your suits?
00:01:41.440 Now, we expect him to say as little as possible.
00:01:43.220 Now, he goes, I would never buy from a company that sells a suit for less than $3,000 because
00:01:47.360 that company doesn't know what they're doing.
00:01:50.780 And I said, I'll bring you all the, I'll bring you the nice stuff then.
00:01:53.740 That's what I said.
00:01:54.860 I have a video about this.
00:01:55.740 So I show up at his office, 27th floor, overlooking, overlooking an airport.
00:02:01.860 There's an airport on the West Coast.
00:02:04.480 It's like, like the seaplanes will land on it, like a harbor, you know, Vancouver.
00:02:09.700 I mean, that's just how it is.
00:02:11.560 So I come in and the first thing Howard says, he's like, damn, you're young.
00:02:15.400 He just looks at me, you're young.
00:02:16.840 And I, this was before facial hair, I'm like 24, 25, you know, I can't grow a beard yet.
00:02:21.300 And I'm like, okay, he's trying to take power over me.
00:02:23.520 I understand what's happening here.
00:02:24.480 And I go, Howard, let me ask you a question.
00:02:26.020 Would you rather buy a suit from an old incompetent tailor or a young hungry guy like me?
00:02:32.140 Because I'm challenging now.
00:02:33.200 I'm like, because I know he sees me in him.
00:02:35.380 You know what I'm saying?
00:02:36.040 Or he sees himself in me.
00:02:37.360 Like, he's like, oh, this guy is hungry.
00:02:38.720 And he's like, okay, let's sit down.
00:02:41.440 So we sit down.
00:02:42.300 And he buys a suit.
00:02:43.980 He buys a suit.
00:02:44.720 How much is this suit?
00:02:45.600 It was like $3,500, $3,600.
00:02:47.580 Kind of like what he said he would spend, right?
00:02:48.900 And of course, at the time, I'm thinking that's a lot of money.
00:02:50.700 But like, I'm just playing it cool.
00:02:55.020 Sign him up.
00:02:55.660 And then he's like, let me show you something.
00:02:56.940 He's just, he sees that I'm really, like, I'm, like, at this point, I am ambitious.
00:03:00.060 Now I'm, like, I can say this is now ambition, right?
00:03:02.100 Like, he shows me out of the window.
00:03:03.840 He's like, you see that little plane over there?
00:03:04.960 That's mine.
00:03:05.540 So he lives in Vancouver Island, which is, like, Victoria, like, the NIMO, like, Comox.
00:03:09.100 There's all these little towns on the island, about a two-hour ferry.
00:03:11.600 But it's about a 45-minute flight in.
00:03:13.460 So he flew his own seaplane from the island to work every morning.
00:03:18.500 And I'm standing there.
00:03:19.560 I mean, I've never seen anything like that.
00:03:21.060 I'm like, I want to work with people like that for the rest of my life.
00:03:24.220 Because that's freaking cool.
00:03:26.440 That's freaking cool.
00:03:27.480 That was my first suit sail.
00:03:28.460 And what have you learned from, like, working?
00:03:33.360 Like, what are, like, top 1% men like?
00:03:36.560 The number one work, yeah.
00:03:37.500 You know, women, we talk about that all the time, these men.
00:03:40.620 So, yeah, what are they like?
00:03:41.940 Here's what I teach to all of our young guns.
00:03:44.160 It's a really, there's one word that describes the 1%.
00:03:46.860 If you're paying attention, the word is predictable.
00:03:49.360 Okay.
00:03:49.820 They're extremely predictable.
00:03:51.200 I can tell you exactly where each of my clients will be at every hour on the day,
00:03:55.260 on any day of the week for the next 10 years.
00:03:57.780 They're predictable.
00:03:59.080 Like, if I call that guy at 3 p.m. on a Thursday, I know he's in the office.
00:04:03.780 If I call him at 8 p.m. on a Friday, I know he's at a son's baseball or soccer game.
00:04:08.780 And that goes for the next 10 years.
00:04:10.440 Like, there's, you know, like, especially because your content is, like, men and women
00:04:13.640 and inter, you know, inter sort of gender relations kind of thing.
00:04:16.520 And it's like, oh, the guy doesn't text me back and this and that.
00:04:19.980 It's like, you know, you have the dark triad and women become attracted to this sort of, like,
00:04:24.040 emotional roller coaster.
00:04:25.340 Right.
00:04:26.280 Yes, successful.
00:04:27.280 But that's not successful men.
00:04:28.520 No, it's not successful men.
00:04:29.460 So women are looking for men that are unpredictable and that have dark triad traits.
00:04:34.660 Yes.
00:04:34.840 But the top 1% of men don't typically.
00:04:37.380 Well, think about it, man.
00:04:38.320 Like, woman.
00:04:39.700 Think about this.
00:04:40.800 Look, it's like, imagine that you're actually really, really successful.
00:04:44.240 That means other people rely on you.
00:04:46.300 Right?
00:04:46.680 Like, that means that you are a doctor or a surgeon, which means, like, what happens if
00:04:51.620 you skip the surgery or your schedule?
00:04:52.920 You're like, you're never going to be a doctor again.
00:04:54.760 It means you're a lawyer representing your client in a case that could alter his life
00:04:58.060 forever.
00:04:58.320 And you miss your schedule.
00:05:00.460 You don't show up to court because nobody, and you're texting and you don't reply.
00:05:04.100 Is that a formula for success?
00:05:05.500 Will people trust you?
00:05:06.800 And especially if you're, like, I'm trying to, because I grew up in the small business world.
00:05:12.380 So it's a little different than, like, they talk about high-value men and men of value.
00:05:17.560 And I would say, have you heard, do you know the difference?
00:05:19.540 Tell me.
00:05:20.040 High-value men are typically in more, like, corporate settings.
00:05:23.980 They're in more, like, they tend to go to, like, nice events.
00:05:28.120 Yeah.
00:05:28.340 Like, they're, from what I understand.
00:05:31.240 Where the men of value are the kind that go get a piece of land and, like, don't talk
00:05:34.760 to anybody.
00:05:35.620 Like, does that make sense?
00:05:37.020 Well, so statistically, that makes sense.
00:05:38.620 Do you know what percentage of corporate, so here's the stat.
00:05:40.580 50% of all, this is an actual stat.
00:05:42.560 Really?
00:05:43.100 50% of all millionaires are small business owners.
00:05:47.000 Wow.
00:05:47.480 50% of all millionaires.
00:05:49.220 So about one in nine Americans are millionaires now, in terms of, like, working-age men.
00:05:53.500 About one in nine are millionaires.
00:05:54.580 That's not a little.
00:05:55.220 It's one in nine.
00:05:56.180 It's more than I thought, actually.
00:05:57.340 Yeah.
00:05:57.660 It's like one in nine, one to ten, depending on who you ask.
00:06:00.420 I've seen one in nine.
00:06:01.400 I've seen one in eleven.
00:06:02.140 But let's say about ten percent, whatever.
00:06:04.380 Half of them, half of them are, half of them are small business owners.
00:06:09.200 Do you know what percentage of them are corporate?
00:06:11.360 Less than ten percent of millionaires come from corporate.
00:06:13.320 It's actually a very small percentage of people that become corporate millionaires.
00:06:16.200 It's mostly, half of it is small business owners.
00:06:18.980 Wow.
00:06:19.420 There's a lot of doctors in there, obviously.
00:06:21.440 You know, some pilots, you know, people in sort of, like, these niche professions where
00:06:25.120 they're the best at what they do.
00:06:27.180 When I think of millionaires, I think of, like, three categories where it's, like, there's,
00:06:35.440 like, one, two, three, like, five, like, under ten millionaires, like, ten million or less,
00:06:40.680 which is, like, one category.
00:06:41.680 Yes, that is a different category.
00:06:42.760 Yeah.
00:06:42.860 And then ten plus.
00:06:43.480 Yep.
00:06:43.920 Yeah.
00:06:44.320 Yeah.
00:06:44.360 And then fifty plus is, like, stupid.
00:06:46.160 Yeah, that's ultra net worth.
00:06:47.940 Yeah, that's, like, when then, because a hundred million plus is, like, private jet shit.
00:06:54.740 Well, a fifty plus, anything over fifty million in your life is the same.
00:06:57.500 There's nothing you can buy that you can buy the Jeff Bezos.
00:06:59.840 It's, like, it's the same thing.
00:07:00.780 Yeah.
00:07:01.500 Yeah.
00:07:01.820 So, tell me, like, where do your clients typically fall in out of, because I'm thinking
00:07:06.120 there's ten million, we're going to go ten millionaires or less, ten to fifty.
00:07:11.440 Yeah, I mean, I can give you some demographics.
00:07:13.220 We believe, based on the clients, like, our own research and our client data, that our average
00:07:17.260 client, average client probably makes about half a million a year.
00:07:20.200 Okay.
00:07:20.660 The average millionaire only makes about a hundred thousand a year.
00:07:23.740 FYI.
00:07:24.380 Wow.
00:07:24.780 Yeah, people think, oh, a millionaire makes twenty million a year.
00:07:26.660 No, a millionaire, on average, makes about a hundred thousand.
00:07:28.880 They're just strategic and smart.
00:07:29.840 Now, obviously, those are the guys with three million dollars.
00:07:32.160 Those aren't the guys with, you know, fifty million.
00:07:34.520 So, what are, can you tell me the differences between those three categories at all?
00:07:39.000 Well, what specific differences?
00:07:40.340 Like, I'm just thinking, like, what types of jobs do the guys in the ten million category
00:07:45.900 have versus the ten to fifty and the fifty plus?
00:07:48.400 Oh, anything over ten is business owner.
00:07:50.080 Okay.
00:07:50.520 Well, no, that's not true.
00:07:51.420 That's not true.
00:07:51.940 There's always, there's always a couple of, like, partners at law firms or investment banks
00:07:55.440 that are, like, the one out of ten thousand guy that's just, like, the best in
00:07:58.620 his industry and he's just crushing it, right?
00:08:00.260 But primarily, it's business owners.
00:08:01.880 The ten to fifty is business owners.
00:08:03.520 Anything over ten, you need to be owning a business or being in a company or an organization
00:08:09.280 that you effectively own your business.
00:08:10.980 So, financial services has the reputation for creating the most millionaires.
00:08:14.560 And what are financial services?
00:08:15.600 So, let's say you're working in a high-level investment bank or you're just a private investment
00:08:19.580 advisor, which I'm sure your parents have.
00:08:21.320 And that private investment advisor just works with rich families.
00:08:24.300 He might be working for a big bank, but he's actually working for himself because he's
00:08:27.220 building his own client portfolio, which is what we do in our company.
00:08:30.200 Like, our salespeople represent LGFG, but they're effectively building their own business
00:08:33.640 within our organization.
00:08:34.980 Because, you know, we help them with the branding.
00:08:37.060 We help them with the leads.
00:08:37.960 We help them with, well, warm leads, et cetera, et cetera.
00:08:40.920 But ultimately, they build that client portfolio and then sell to those clients repeatedly to
00:08:44.600 generate money.
00:08:45.160 And then they run it like their own business.
00:08:46.460 Do you ever get nervous that they'll, like, take your, like, just leave and, like, start?
00:08:49.720 Listen, if they want to compete, absolutely great.
00:08:53.480 Why not?
00:08:53.900 And I'll tell you something.
00:08:54.660 Like, this is not a Dimitri thing or an industry thing or a company thing.
00:08:58.460 This is a life thing.
00:08:59.760 Like, you want to, you have two options, right?
00:09:01.920 Like, and this is a leadership thing.
00:09:02.960 This might be a little bit outside of typical content, but you have two options in how you
00:09:05.840 grow people, right?
00:09:06.800 Either you limit people from reaching their potential because you're scared of what they're
00:09:09.980 capable of, and then you're stuck with employees whose potential you've limited.
00:09:13.680 Yeah, I feel the same way.
00:09:15.600 I feel like if people want to go, let them go.
00:09:17.360 As many of you know, I was just banned on TikTok, and we are demonetized on a daily basis on
00:09:23.560 this platform.
00:09:25.000 If you want to help, please consider sending a super thanks below.
00:09:29.440 Every donation helps, and it helps make what we do possible.