Making Sense - Sam Harris - February 19, 2018


#117 — Networks, Power, and Chaos


Episode Stats

Length

40 minutes

Words per Minute

145.2812

Word Count

5,862

Sentence Count

292

Misogynist Sentences

2

Hate Speech Sentences

4


Summary

Neil Ferguson is a financial historian, the author of many books, a journalist, a professor, and now affiliated with the Hoover Institution at Stanford University. He is the lucky husband of Ayaan Hirsi Ali, one of my friends and heroes, also a former podcast guest, and he is most recently the Author of The Square and the Tower, Networks and Power from the Freemasons to Facebook. In this conversation we talk about mostly that book, but also about Trump and other matters, and those of you who have hated me on the topic of Trump may like that part of the conversation. Neil is really one of the first people to say anything that has given me pause on the subject of Trump, and what he says is fairly simple: It makes Trump look no better. But I did find it worth thinking about. And it has, to some degree, changed my sense of how bad a outcome the election was, all things considered. So, let's let you appreciate that when it happens in the conversation, shall we? Neil, as most of you know, is a man of strong opinions and a wealth of information. And now I bring him to you. Neil Ferguson - Sam Harris - This has been a pleasure, a long time coming, and you are also a man who has had the good sense to marry one of Sam's favourite women on earth, Ayanne Hirsi-Ali? And she is more interesting than me, so, well done on both counts, I hope you enjoy the podcast! Thank you for coming on the podcast, it sure is a good problem to have it sure enough. - Mr. Fergusons - a pleasure to have a good idea of what you can do, right? - Thank you, Mr. Mclean - And I hope it s a little more than just a little bit more creative than that, you ll get a chance to listen to me in the next episode, too, right?! - Yours Truly, Sam Harris, too? - P. . - PRAISE ME, PRODUCING ME? - BECAUSE I THINK SO MUCH OF ME? -- PODCASTING ME AND A YELLOW AND AYAN THAN THAT'S A VOTING ME OUT HERE? - VOCAL CHECK OUT AND A THIRD THING AND A DOUBLE PEDCAST AND A PUNGCAST? - ETC.


Transcript

00:00:00.000 Today, I am speaking with Neil Ferguson.
00:00:19.620 Neil is a financial historian, the author of many books.
00:00:23.700 He's also a journalist.
00:00:25.560 He's a professor.
00:00:26.320 He is now affiliated with the Hoover Institution at Stanford University.
00:00:30.820 He is the lucky husband of Ayaan Hirsi Ali, one of my friends and heroes, also a former
00:00:37.000 podcast guest.
00:00:38.460 And he is most recently the author of The Square and the Tower, Networks and Power from the
00:00:43.320 Freemasons to Facebook.
00:00:45.700 In this conversation, we talk about mostly that book.
00:00:49.200 We talk about Trump and other matters.
00:00:52.340 And those of you who have hated me on the topic of Trump may like that part of the conversation.
00:00:58.320 Neil is really one of the first people to say anything that has given me pause on the topic
00:01:04.940 of Trump.
00:01:06.100 And what he says is fairly simple.
00:01:10.060 It makes Trump look no better.
00:01:12.360 It doesn't take the onus off of the people who have supported him.
00:01:16.120 But I did find it worth thinking about.
00:01:20.140 And it has, to some degree, changed my sense of how bad an outcome the election was, all
00:01:27.700 things considered.
00:01:29.280 So, I'll let you appreciate that when it happens in the conversation.
00:01:33.200 Neil, as most of you know, is a man of strong opinions and a wealth of information.
00:01:39.380 And now I bring him to you.
00:01:41.420 Please enjoy.
00:01:42.580 Neil Ferguson.
00:01:43.100 Neil Ferguson.
00:01:43.180 Neil Ferguson.
00:01:46.120 I am here with Neil Ferguson.
00:01:48.820 Neil, thanks for coming on the podcast.
00:01:50.880 It's a pleasure, Sam.
00:01:52.280 This has been a long time coming.
00:01:54.580 You are one of my most requested guests.
00:01:57.200 And you are also a man who's had the good sense to marry one of my favorite women on earth,
00:02:02.880 Ayaan Hirsi Ali.
00:02:03.820 So, well done on both counts.
00:02:06.540 That is the most interesting thing about me.
00:02:09.260 And she is more interesting than me.
00:02:11.060 So, your listeners will just have to make do with second best on this occasion.
00:02:15.600 Yeah, well, it's a good problem to have.
00:02:18.380 It sure is.
00:02:19.360 So, before we get into your new book, which is fascinating, give me a picture of how you
00:02:25.260 view your career as an academic and a journalist.
00:02:29.400 You are often described as an economic historian.
00:02:32.140 You seem, from the outside at least, not to be an entirely standard academic or journalist.
00:02:39.060 You seem far more entrepreneurial than that and have just walked a very interesting line
00:02:44.780 through the media and academia.
00:02:47.580 So, how do you describe your job to yourself?
00:02:49.860 Well, if one writes the history of an historian, it usually makes for rather dull reading.
00:02:58.500 I think it was George III who said to Gibbon, scribble, scribble, scribble.
00:03:04.800 And my life is really type, type, type.
00:03:07.620 I decided at some point to become a writer.
00:03:11.480 And that was the starting point.
00:03:17.120 I think I was influenced by my grandfather.
00:03:20.440 My mother's father was a journalist, an autodidact who'd left school at a very young age.
00:03:25.980 He'd risen to be chief sub-editor on the Glasgow Herald before World War II.
00:03:30.500 And he encouraged me to regard writing as a vacation.
00:03:35.880 It was something I could do easily from an early age, but it was my grandfather who made
00:03:40.980 me consider it a profession.
00:03:44.560 So, the question that any writer confronts at a fairly early stage is how to pay for the
00:03:53.460 rent and the heating.
00:03:55.040 And the simple answer seemed to me to become an academic, because as an academic, at least
00:04:02.100 one has a steady revenue stream.
00:04:04.920 One's expected to write.
00:04:06.220 That's part of the job.
00:04:08.860 And one's also, in some measure, being paid to teach other people to write.
00:04:14.840 I fell in love with Oxford at first sight as a young man, thought nothing could possibly
00:04:20.180 be more blissful than the life of an Oxford dom.
00:04:23.580 I looked enviously at their book-line studies and assessed the job requirements.
00:04:32.300 One spent only half the year teaching three eight-week terms, and the rest of one's time
00:04:37.340 appeared to be dedicated to reading books and writing books.
00:04:41.760 So, that was a relatively easy decision.
00:04:43.840 And I think under different circumstances in a different parallel world, I might just have
00:04:49.060 led a life of blameless obscurity, probably in Cambridge, where I got my second job at
00:04:56.100 Peterhouse.
00:04:57.720 I lived happily at Peterhouse in college, a bachelor don, dining at high table, and being insufferable.
00:05:05.380 And I could probably have kept that up for decades, but then private life intervened.
00:05:16.500 And really, from the moment I became a father, I had to be a little bit more creative about
00:05:25.240 what I did.
00:05:27.120 And I think that's when my secret hobby of journalism began to become more than just a
00:05:35.200 hobby and actually a source of income and to end this long answer.
00:05:40.420 Then I began to see that if I was going to communicate my ideas to a public slightly wider
00:05:47.780 than the fellowship of an Oxbridge College, I had to not only write for newspapers, but
00:05:55.680 go on television.
00:05:57.180 And here I am at the age of 53 doing podcasts with Sam Harris, still in this quest to disseminate
00:06:04.080 my ideas to a wider audience and pay for my children.
00:06:07.700 Yeah, well, to repurpose the cliche, necessity being the mother of invention, it works out.
00:06:14.540 It's good that those avenues were open to you because it's producing very creative work
00:06:20.700 and influential work, and it's breaking down this tired notion, if it were ever true, that
00:06:26.440 you have to be publishing in some academic journal that only 400 people will read to actually
00:06:34.400 make your contribution to the important conversations that are happening.
00:06:39.160 Clearly, contributions are being made in books written for a general audience now, and that's
00:06:44.160 been true for quite some time.
00:06:46.460 And your books are among both the most accessible and most comprehensive.
00:06:50.660 And the new one is The Square and the Tower, which is about, I should give the subtitle, Networks
00:06:58.060 and Power, from Freemasons to Facebook, and it is about the nature of networks, for good
00:07:04.140 or for ill, really, and networks are contrasted with hierarchies.
00:07:09.140 So maybe we should just start with some basic definitions here.
00:07:12.760 I think everyone has an intuitive sense of what hierarchies and networks are, but perhaps
00:07:17.560 you want to differentiate them for us.
00:07:19.160 The book really begins with a false dichotomy in its title, The Square and the Tower, and
00:07:26.700 one's asked at the beginning to believe that there is a stark contrast between the town
00:07:32.560 square, where social networks form informally, spontaneously, with little real leadership, and
00:07:41.580 the tower, where hierarchical structures of authority reside.
00:07:46.860 So the image is that of an Italian town.
00:07:52.740 Siena is the one I chose in the book.
00:07:55.120 But as I said, it's a false dichotomy.
00:07:57.640 As the book unfolds, it becomes clear to the reader that in truth, there are just different
00:08:04.020 forms of network, distributed networks, which are very decentralized, and hierarchical networks,
00:08:11.200 in which one node, or perhaps one or two nodes, have a very high centrality, have a great deal
00:08:18.980 of control or power, or are able to monopolize information or resource flows.
00:08:25.700 So for those listeners who have done their homework on network science, that notion of a spectrum,
00:08:37.020 of a continuum of different kinds of network architecture will be familiar.
00:08:43.260 But I felt the general reader needed to be eased into that.
00:08:46.080 And it's, from a heuristic point of view, I think, quite nice to suggest that there's this
00:08:51.660 distinction.
00:08:52.520 Because I think in our everyday lives, we feel there to be a distinction between the hierarchy
00:08:57.460 that we inhabit, if we work for a corporation, or for some other traditionally pyramidally structured
00:09:06.940 organization, and the network of our friends and family.
00:09:11.980 I think a characteristic feature of modern life is that one alternates between the org
00:09:17.820 chart of some hierarchical organization, even if it's only in one's role as a citizen of
00:09:24.480 a state, and the social network that we inhabit out of the office.
00:09:31.280 So this is the way the book proceeds.
00:09:33.040 You start with this dichotomy, and then gradually it becomes clear that it's really a continuum.
00:09:37.580 Yeah, although I think there are a few features that make the dichotomy worth keeping in mind.
00:09:43.720 There's the verticality of a hierarchy, the fact that the top stays at the top, and that
00:09:49.900 you can't really move out from the edge on any level, that everything has to kind of run
00:09:55.440 through this chain, you know, from top to bottom, that classic networks, even with their
00:10:02.880 clumping and clustering, you know, kind of, you know, hierarchies, seeming hierarchies that
00:10:07.780 happen within the network.
00:10:09.620 Classic networks seem to violate that principle, so it's kind of what happens at the edges that
00:10:13.920 seems very different.
00:10:15.440 I think in strict terms, one shouldn't really talk about vertical and horizontal.
00:10:21.160 I was at least discouraged from doing that when I started to hang out with the real network
00:10:27.780 specialists at Stanford, but I think for the lay reader, this is a helpful way of thinking
00:10:33.400 about it, that in a hierarchical structure, there's a node at the top.
00:10:40.920 And I give the example in the book of Stalin's Soviet Union, which is perhaps the most extreme
00:10:45.040 case imaginable.
00:10:46.800 Stalin claimed, and in many cases was able to achieve a complete control over the lives of
00:10:54.780 ordinary Soviet citizens, and to prohibit, or at least make very dangerous, unauthorized
00:11:01.560 social networking.
00:11:02.920 So those horizontal ties or edges, if you will, between nodes were hazardous if they weren't,
00:11:09.560 so to speak, authorized or approved.
00:11:12.900 To graph that, you would draw a tree-like structure with all the edges pointing upwards towards Stalin,
00:11:24.780 the central node, and none really running across from peer to peer.
00:11:29.240 So I think this is a helpful way to think about it, even if it's not, strictly speaking,
00:11:33.920 the technical language one should use.
00:11:36.060 The technical language would be that Stalin in the Soviet Union had the highest betweenness
00:11:40.620 centrality of any node, but that's not something that one can readily say on talk radio.
00:11:49.500 Well, happily, we're not on talk radio, though.
00:11:51.180 It could sound just like it.
00:11:53.340 But one point you make with respect to this dichotomy is that history has really tended
00:11:59.340 to be written by the hierarchies, in the sense that, and the work of historians has so often
00:12:05.280 been a matter of going to some archive and seeing the remnants of some regime in print and writing
00:12:14.880 the story of what has happened in those terms.
00:12:18.540 And that networks, again, classic networks, the tissue of relationships and influences that happen
00:12:26.480 throughout an entire society, that tends to not be recorded in quite the same way.
00:12:31.980 And we have this distorted view of what has actually happened in history as a result.
00:12:37.740 That's right.
00:12:38.880 Most historians cut their teeth in archives.
00:12:41.780 I did that as a 20-something graduate student.
00:12:47.020 And archives are generally produced by hierarchical entities like states or corporations.
00:12:52.260 In my case, it was the Hamburg State Archives that I sat in.
00:12:56.060 And I remember having a very frustrating experience trying to piece together the history of the
00:13:02.020 German hyperinflation of the early 1920s from these official documents.
00:13:07.480 The documents in the Hamburg State Archive essentially presented the world as it had appeared
00:13:13.740 to a bureaucracy and an early 20th century bureaucracy that didn't really want to admit that things
00:13:20.680 were spinning out of control.
00:13:21.980 So, to my bemusement, there seemed very little trace in the Hamburg State Archives of the greatest
00:13:29.780 monetary disaster in German history, if not in all history.
00:13:34.580 Then one day, I bumped into a man at the British consulate.
00:13:38.980 I was having afternoon tea.
00:13:41.160 And his name was Eric Warburg, or Warburg.
00:13:45.140 He listened to what I was saying about the reason I was in Hamburg.
00:13:49.460 And he said, oh, you must come and look at my father's papers.
00:13:53.000 So, I went to the office of the bank MM Warburg and sat in an old paneled study.
00:14:03.180 And there were the papers of Max Warburg, who had been one of the leading bankers of 1920s
00:14:08.700 Germany.
00:14:09.880 And I entered the world of social networks and left the world of official hierarchy.
00:14:15.140 And here was the story.
00:14:16.460 Here was the story I'd been looking for, because here in Warburg's correspondence with his circle
00:14:21.540 of friends, some of whom were in politics, some of whom were in finance, I found the story
00:14:26.440 that I'd been looking for.
00:14:28.140 And that was really the beginning of my career as a historian of networks, though I didn't
00:14:31.800 quite appreciate it at the time.
00:14:34.160 And it's only really with hindsight that I've realized I've spent most of my career trying
00:14:38.960 to get away from those state archives and trying to find the records of the social networks.
00:14:44.520 They are harder to find.
00:14:45.660 You need a bit of luck, as I did have in Hamburg.
00:14:49.040 But when you find the archives of the networks, I think very often you find a more interesting
00:14:55.400 story than the official record in the state archives.
00:14:58.820 It's really the history of private life in many respects, which does such work for us.
00:15:05.220 And of informal life, of leader's life, spontaneous life.
00:15:10.520 I think that's part of the appeal to me of the private papers of an individual, that it's
00:15:18.120 all there in all its messiness.
00:15:20.800 Of course, one needs to add that every notable person who leaves behind a collection of papers
00:15:27.840 has probably weeded out the embarrassing ones and retained all the boring ones and retained
00:15:35.040 the interesting ones.
00:15:35.760 So you've got to guard against some selection problems.
00:15:40.460 But I still find, as an approach, at the very least, it's right to look outside national
00:15:51.020 or regional government archives, because that's the hierarchical version of history in there.
00:15:57.740 That's the version of history that the bureaucrats have constructed.
00:16:02.360 And it's only a part of the story one needs to tell.
00:16:06.640 And a quite different picture often emerges if you can get outside that hierarchy and enter
00:16:11.920 the realm of networks.
00:16:14.340 So you make one observation at some point in the book that struck me as highly counterintuitive,
00:16:20.280 but it's fairly arresting.
00:16:23.300 And at one point, you talk about the parallel between what has happened in our information
00:16:28.620 economy with the birth of the personal computer and the internet and what happened over the
00:16:35.960 course of a couple of centuries, but seem to have begun to peak in the 16th century as
00:16:42.200 a result of the printing press and the spread of books and literacy as a result.
00:16:47.540 And you say that the time we're living in now, really the last few decades, is in many important
00:16:55.680 respects more similar to the 16th century than it is to the 20th.
00:17:00.820 Can you say more about that?
00:17:02.780 Yes, this is the central analogy in the book.
00:17:05.700 An analogy is really the way that historians are best able to illuminate the present with
00:17:12.980 the help of the past.
00:17:14.040 I argue that the printing press, as it spread across Europe, beginning with Gutenberg's invention
00:17:22.240 in the 15th century, revolutionized the public sphere as radically as the internet and the
00:17:29.620 personal computer have revolutionized the public sphere in our time.
00:17:32.880 And the ways in which these processes are similar are numerous.
00:17:41.480 Number one, the printing press had the same effect on the cost of a book that innovation
00:17:49.860 had on the cost of a computer from the 1970s until the early 2000s.
00:17:54.920 And secondly, the consequence for the volume of information were similar with that lowering
00:18:06.300 of the price of the unit of content production.
00:18:11.040 The volume of content grew exponentially.
00:18:14.760 The only real difference is that in the case of the printing press, the networked revolution,
00:18:20.560 if you want to call it that, well, it spread out over 300 years, really, beginning in the
00:18:29.020 early 16th century with the period of the Reformation and carrying on right the way through the 17th
00:18:34.100 and 18th centuries with one networked revolution after another, the Enlightenment, the political
00:18:40.900 revolutions that followed from that, but also the scientific revolution and the industrial
00:18:45.960 revolution.
00:18:46.380 These revolutions all were driven by the much greater ease of communication through the printed
00:18:53.420 word, but also the written word.
00:18:55.540 Whereas in our time, the same kind of revolutionary changes have been happening an order of magnitude
00:19:02.500 faster.
00:19:03.200 So what took a century back then now takes a decade.
00:19:08.080 And that seems like a reasonable way of thinking about this drastic change in the structure of the
00:19:15.540 public sphere.
00:19:16.240 I can't think of a better analogy than the time of the Reformation 500 years ago.
00:19:22.740 And my point is that if Luther had tried to launch the Reformation without the printing press,
00:19:27.440 we'd never have heard of him.
00:19:28.420 He would have been just another, you know, another burnt heretic.
00:19:32.060 Whereas he was able to go viral.
00:19:35.020 And the effects of his message as disseminated by the printing press were in many ways a startling
00:19:42.300 to the 16th century Europeans as the effects of the personal computer and internet have
00:19:49.260 been on messages that have gone viral in our time.
00:19:54.200 Well, and of course, the effect in the near term was fairly bloody in Luther's case.
00:19:59.200 Near and far.
00:20:00.220 Because in the end, and this is a really kind of key point, Luther expected this to have benign
00:20:07.040 consequences.
00:20:07.780 He thought that once everybody could read the Bible in their vernacular and have a direct
00:20:12.940 relationship to God, not mediated by a corrupt clergy, we'd get that priesthood of all believers
00:20:19.860 that the Bible talks about.
00:20:21.960 Instead, he got 130 years of religious strife between proponents of the Reformation Protestants
00:20:29.660 and opponents.
00:20:30.660 And I think we are equally surprised today to find that creating giant online social networks
00:20:38.220 does not produce a global community of happy people sharing cat videos, but in fact leads
00:20:44.400 to polarization.
00:20:46.320 And as in the 16th and 17th centuries, it's not just good things that go viral, it's crazy
00:20:51.100 stuff.
00:20:51.580 Then it was witchcraft that went viral as a concept in the wake of the Reformation.
00:20:59.900 In our time, of course, all kinds of fake news and extreme views go viral.
00:21:05.480 And we're as surprised by this outcome as the Lutherans were.
00:21:09.620 They really didn't expect to unleash more than a century of religious conflict.
00:21:15.540 But that's what happened.
00:21:16.280 Yeah, so let's talk about the quality of our conversation as a result of these networks
00:21:21.780 and social media in particular and the problem of fake news.
00:21:25.760 Because I've heard you say, you say it in the book, and I've heard you say it in at least
00:21:30.280 one previous interview, that there would be no President Trump without Facebook.
00:21:36.380 And this effect that many people have noted of a kind of siloing of information where either
00:21:43.560 by our own choice or some perverse tuning of the algorithms based on the advertising model
00:21:51.220 of content now, people are becoming more polarized, that connectedness is increasing polarization
00:21:59.440 and amplifying the signal of true information, but also false information, and in ways that
00:22:07.360 everyone seems fairly stunned by, how do you think about what's happening now and what we
00:22:14.900 should try to change?
00:22:17.020 We should never have believed Silicon Valley's promise that if everybody was connected, then
00:22:23.780 everything would be awesome.
00:22:25.480 That was a promise repeatedly made from the 90s onwards.
00:22:28.540 It reached its zenith in the things that Mark Zuckerberg, a founder and CEO of Facebook,
00:22:39.460 said to the effect that if Facebook could only grow to the maximum extent, there'd be a global
00:22:46.560 community, and in that global community, we'd be able collectively to solve mankind's problems
00:22:50.940 or words to that effect.
00:22:52.300 And I think he was sincere in that belief, I'm pretty sure, and I suspect the same was
00:22:58.840 true of the founders of all the great network platforms.
00:23:03.000 I don't even remember thinking very critically about this myself as a fairly early internet
00:23:08.060 user, but we should have known better because not only did history predict that large social
00:23:14.560 networks would be inclined towards polarization, so did network science, because network science
00:23:20.940 has this clear proposition that even small-sized social networks will tend to self-segregate
00:23:26.840 into clusters.
00:23:28.420 The term homophily is the technical one, which sounds a little strange, as it doesn't, again,
00:23:33.260 get used much on talk radio, but it just means that birds of a feather flock together.
00:23:37.720 And so we see this pattern even in high schools.
00:23:43.140 Sociologists have worked on this since the 1970s when they were scratching their heads and wondering
00:23:47.500 why the integration of schools wasn't going so well.
00:23:50.720 It turned out that even with all the busing in the world, high school communities tended
00:23:57.480 to self-segregate along racial lines.
00:24:00.720 So we've known about homophily, we've known about the tendency for birds of a feather to
00:24:04.160 flock together for a long time, and guess what?
00:24:06.160 That's exactly what happens on Facebook and on Twitter.
00:24:08.640 People congregate into clusters, mostly ideological clusters, when it comes to political issues.
00:24:16.720 So we shouldn't have been surprised, but we were because we drank the Kool-Aid.
00:24:21.340 We thought that if everybody was connected, then obviously everything would be great.
00:24:25.000 I think the Trump point is a really important one because nobody in Silicon Valley realized,
00:24:31.540 until it was much too late, that their network platforms were going to be crucial to his victory
00:24:37.880 in the 2016 election, nor did they appreciate at all the significance of the fact that people
00:24:43.640 were paying in rubles for advertising on those platforms and opening accounts,
00:24:50.840 a suspiciously large number of accounts in Russia.
00:24:55.360 There was a complete underestimation of the political risk in Silicon Valley, I think because
00:25:01.260 the culture of the computer science types of the engineers simply demoted that to a low priority.
00:25:10.000 I think as it became clear, and I think this is a pretty clear-cut point, that without Facebook,
00:25:19.920 and perhaps also Twitter, but I think Facebook was really crucial, the Trump campaign couldn't have won.
00:25:25.380 Heads were exploding all over the valley, and the inquest into Silicon Valley's part in Trump's
00:25:33.760 victory is still ongoing.
00:25:35.140 We're only gradually being able to find out just how extensive the Russian hacking of the system was.
00:25:43.220 But I think more importantly, we're only gradually coming to appreciate that the Facebook advertising
00:25:49.320 tool was the key weapon that the Trump campaign used so much more effectively than the Clinton campaign,
00:25:56.760 that it was able to overcome the massive financial disadvantage it had.
00:26:00.920 I mean, she outspent him two to one and lost.
00:26:03.940 And I think if you take away Facebook and Twitter and imagine that election playing out
00:26:08.160 in pre-2008 technology, he would never have won.
00:26:12.880 So Silicon Valley essentially made Trump possible, and this was definitely not part of the plan
00:26:19.480 since most people in Silicon Valley, I can think of perhaps two exceptions, lean left.
00:26:26.160 Yeah, well, and Peter Thiel is one.
00:26:28.200 Peter Thiel and Joe Lonsdale, who are friends that stand out for their...
00:26:32.520 Yeah, I know Joe as well.
00:26:33.980 I think their willingness to go against the current, and the current is pretty strong in and around
00:26:40.300 Silicon Valley, to be not just liberal, but progressive, even as you're making your millions,
00:26:47.040 if not billions.
00:26:48.300 But a point from them, really, most people were more or less unthinkingly Clinton supporters.
00:26:57.320 And I don't think it dawned on many people that the internet, which sort of had made by liberals
00:27:05.440 stamped on it, could be used to such extraordinary effect by not just conservatives, but a bunch
00:27:15.140 of populists.
00:27:17.240 This has been one of the great ironies of modern American history.
00:27:21.520 And that's part of why I'm a historian.
00:27:23.940 That kind of irony is what makes history a worthy subject of study.
00:27:28.620 Nobody anticipated that outcome, and I still think it hasn't fully been processed in Silicon
00:27:35.840 Valley or in Washington, that the nature of the democratic process is fundamentally altered
00:27:40.380 so that in future, there will be two kinds of candidate, those who understand how to use
00:27:44.380 Facebook advertising and those who lose.
00:27:47.620 Everything you just said is actually agnostic as to whether or not it's a good thing or not
00:27:53.020 that Trump is president, right?
00:27:54.880 This is just what we're talking about here.
00:27:56.680 I want to ask you about Trump in a second, but what we're talking about here is a fundamentally
00:28:01.560 unanticipated mechanism by which political opinion is getting swayed and the usual gatekeepers
00:28:09.260 of information, real journalists and imperfectly, though mostly properly aligned incentives in
00:28:16.820 that community.
00:28:17.400 And into that vacuum where their influence eroded, you have things like Infowars and Breitbart
00:28:28.140 and utterly fake news being amplified on social media and for good or for ill, depending on
00:28:35.160 what outcome you want, but still the process now is it's violating every norm of civil conversation
00:28:43.220 and truth testing when you, when you look at the details.
00:28:47.300 The number of stories that are fake is alarming.
00:28:51.780 The fact that the phrase fake news has been turned against real journalism by the people
00:28:59.280 who avidly consume fake news, like, you know, real news is fake and fake news is real for millions
00:29:05.240 and millions of people.
00:29:06.140 It is really a breakdown of public conversation.
00:29:09.940 Before I ask you about Trump, let's talk a little bit more about just the kind of truth
00:29:14.200 testing that the norms of conversation are meant to preserve and what appears to be unraveling
00:29:21.460 here.
00:29:22.000 How do you view the role of advertising here?
00:29:25.160 Because advertising is not something that most people would have thought was a threat to democracy
00:29:30.380 or global sanity, but increasingly it seems to be one.
00:29:34.560 How, how do you see ads as driving this process?
00:29:38.260 Sam, you use the phrase for good or ill.
00:29:40.020 This is definitely for ill.
00:29:41.440 Yeah.
00:29:41.840 Let's not be agnostic about that.
00:29:45.640 Just to clarify that, Neil, even if you think Trump is a much better president than Clinton
00:29:51.780 would have been, if that's your view, I'm not speaking about you, Neil, I'm speaking about
00:29:56.220 our listeners, if that's your view, there's still very good reason to be worried about
00:30:00.900 this mechanism that got him elected.
00:30:04.460 Absolutely.
00:30:05.560 You're right to raise the issue of advertising.
00:30:08.320 In the 16th, 17th, 18th centuries, when the printing press was the dominant way in which
00:30:13.240 ideas got disseminated, relatively few organs sought to make money through advertising.
00:30:20.260 Newspapers and magazines started to do it, but it wasn't really central to the business model
00:30:25.360 in the early years of the print economy, whereas from a very early stage, the network platforms
00:30:32.440 of the internet sought to monetize the search engine, the social network through advertising.
00:30:41.580 And this was a crucial departure, not only because it was business genius, but also because
00:30:49.860 it created an entirely different public sphere with different incentives from the old one.
00:30:56.220 I love mentioning Jürgen Habermas in contexts like this, because it's not a name that one
00:31:01.980 gets to talk about on talk radio or TV.
00:31:04.580 But Habermas' early work, the structural change of the public sphere, was a very influential
00:31:10.140 work in my thinking.
00:31:12.940 Habermas showed how much of the 18th and 19th century political changes in Europe were consequences
00:31:19.180 of changes in the structure of the public sphere.
00:31:21.080 And I think we've lived through a tremendous change in the structure of the public sphere
00:31:24.120 because Facebook, Google, YouTube in particular, but other network platforms too, have a very
00:31:32.920 clear incentive.
00:31:34.160 And the incentive is to demonstrate to the people to whom they sell advertising space online that
00:31:42.800 they have high user engagement, that users are looking at content on Facebook, on Google,
00:31:49.920 on YouTube, and they're looking at that content for more than a nanosecond.
00:31:56.780 They're engaged by it.
00:31:58.000 It is sticky.
00:31:59.260 That's how you persuade people to do their advertising online rather than in magazines or newspapers or
00:32:05.860 on TV.
00:32:06.580 But here's the problem.
00:32:08.860 The things that cause us to linger on a web page are not its truth or beauty.
00:32:16.920 We are attracted to the fake, and we are attracted to the extreme.
00:32:23.060 So fake news and extreme views are, it seems to me, fundamentally incentivized by this particular
00:32:29.720 business model.
00:32:30.400 And I can illustrate this with an example from a paper that was published after I had finished
00:32:35.420 The Square and the Tower.
00:32:36.320 Now, this paper showed that on Twitter, A, things are likely to be retweeted within ideological
00:32:42.860 clusters.
00:32:43.740 In other words, liberals tend to retweet liberals and conservatives retweet conservatives.
00:32:48.680 Not really that surprising.
00:32:49.900 But what is surprising is that a tweet is 20% more likely to be retweeted for every moral or
00:32:56.860 emotive word that it uses.
00:32:59.000 So the incentive, if you want to get retweeted, is always to ramp up the language.
00:33:05.760 It seems to me that which is the real pathology here, that the social networks online, when
00:33:15.160 it comes to politics anyway, are engines of polarization, that they are designed to drive
00:33:20.920 us apart.
00:33:22.160 It's not enough to talk about echo chambers and filter bubbles, because that implies a certain
00:33:27.280 static quality.
00:33:28.120 These clusters are growing further apart.
00:33:31.800 It is the more extreme people on the political spectrum who are most likely to tweet about
00:33:37.120 politics.
00:33:38.040 It is the most ideologically extreme members of Congress in both the Senate and the House
00:33:42.680 who have the most followers on Facebook.
00:33:45.480 So I think these are consequences of a model that incentivizes the extreme.
00:33:53.380 Now, at root of it all is our, I guess, our original sin that we can't quite resist the
00:33:58.120 stories like the Pope endorses Donald Trump.
00:34:01.300 Even if we probably know the minute we see it that it's fake, we linger over it and are
00:34:07.880 even tempted to forward it.
00:34:09.640 But that's the problem.
00:34:10.440 We have this engine of polarization and nothing that has been said or done since the inquests
00:34:19.680 into the 2016 election began has fundamentally changed this.
00:34:25.240 It's the same system and I think it will operate in similar ways in other elections in other countries
00:34:33.240 countries and indeed in this country this year.
00:34:35.960 You seem to me to be not as alarmed by Trump as I am.
00:34:40.520 How would you characterize your level of concern about his presidency?
00:34:46.280 Five days a week, I wake up and I say,
00:34:48.880 this is within the range of normal American politics.
00:34:54.440 He's a populist.
00:34:55.960 We've seen populism before and the constitution was set up for the eventuality of a demagogue
00:35:02.480 in the White House and it's working.
00:35:05.480 He's constrained.
00:35:07.380 So chill.
00:35:09.020 And two days a week, I wake up and I think,
00:35:11.940 hmm, I wonder if it felt like this in the final years of the Roman Republic.
00:35:15.860 And I think that's about the proportion.
00:35:20.460 I think a historian needs to be very skeptical about some of the claims that have been made
00:35:25.000 by, I won't name names, by those who warn that we're descending rapidly towards tyranny
00:35:33.560 by analogy with the Weimar Republic.
00:35:36.620 I mean, that just strikes me as a terribly inappropriate analogy.
00:35:41.460 And I'm impatient with the talk of tyranny and I will name names.
00:35:49.620 I disagree with my dear friend Andrew Sullivan about this.
00:35:52.700 And I disagree with my friend Tim Snyder about this.
00:35:56.340 I don't think we're descending into tyranny.
00:35:58.940 And I think if one simply locates the Trump presidency in the context of American history,
00:36:05.200 leave aside the Weimar Republic, there are numerous precedents for what we're seeing.
00:36:13.700 And the most likely outcome at this point is not the collapse of the Republic.
00:36:18.720 It's the impeachment of the president after the Democrats win back the House in November.
00:36:25.100 That's pretty much the base case at this point.
00:36:27.600 However, I think it would be excessively sanguine to say that that's the outcome with 95% probability.
00:36:38.460 After all, didn't we learn in 2016 not to have too high confidence in our political predictions?
00:36:44.980 I write a weekly column.
00:36:46.240 That's a good discipline.
00:36:47.220 You're forced constantly to assess your expectations, make sure that you're updating your views.
00:36:52.940 And my column has blown hot and cold for the last two years between dismissing Trump as a hopeless candidate
00:37:01.960 to recognizing that he might very well win.
00:37:04.800 And I veer around as I write at the moment between thinking that dreadful mistakes are being made
00:37:12.880 and then reflecting that, for example, if one just compares outcomes, comparing year one of Clinton with year one of Trump,
00:37:22.920 and leaving aside the personalities, they're not so very different.
00:37:27.160 It's a difficult line to tread for the obvious reason that in this polarized public sphere that now exists,
00:37:34.500 the man who goes down the middle is in a crossfire.
00:37:38.960 It's very much easier.
00:37:41.920 It would be easier for me to have gone fool, never Trump, as some of my friends have done.
00:37:50.000 But my sense is that that's not the correct posture for a critical thinker.
00:37:55.440 The critical thinker has to say, what is this like historically?
00:38:00.820 And it is not like the collapse of the Weimar Republic.
00:38:03.600 It is much more like the populist wave of the late 19th century, which was a backlash against globalization
00:38:10.980 and produced Trump-like figures, even if not a Trump presidency.
00:38:16.400 And I think if one takes that approach and tries one's best to be dispassionate,
00:38:22.160 one arrives in this almost uninhabited center ground.
00:38:26.520 It's a lonely place, I have to say.
00:38:28.880 It's not much fun because you're kind of hated by both sides.
00:38:33.000 If you go on MSNBC, you're accused of being a Trump apologist.
00:38:36.300 And if you go on Fox, you're far too critical of the president.
00:38:39.700 It drives me crazy.
00:38:40.420 But this is precisely the pathology that the square in the tower is about,
00:38:44.400 that we have created this extraordinarily polarized public sphere
00:38:48.780 in which to take some balanced middle position is almost by definition
00:38:53.820 to be dismissed by everybody as a trimmer.
00:38:56.800 Right. You function largely, if not mostly, in conservative circles, I would imagine.
00:39:03.180 I mean, you have an appointment at Hoover, and I'm just imagining what your network looks like.
00:39:07.720 I imagine you have everyone is well represented, but you're certainly no stranger to conservatives.
00:39:13.920 What do you make of the fact that concern about Russia's influence in our election is so politicized?
00:39:22.440 And how is it that conservatives, perhaps conservatives generically, but certainly the Republican Party,
00:39:30.120 have become enamored of Russia and Putin when they were the party that a few short years ago
00:39:38.200 had congratulated itself for winning the Cold War and ending an evil empire?
00:39:44.100 What's your perception of Trump's entanglement with Russia and where the Russia investigation is likely to go?
00:39:51.180 Well, but then how do you make sense of the fact that Republicans seem like that?
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