#304 — Why I Left Twitter
Episode Stats
Length
1 hour and 9 minutes
Words per Minute
173.60928
Summary
In this episode, I talk about why I left the social media platform that was a net negative influence on my life, and why I don't think I'll ever use it again. It's a very simple decision, but one that can have a profound effect on the way we live and think about the world around us, and how it can have an enormous effect on our mental health and well-being. We don't run ads on the podcast, and therefore it's made possible entirely through the support of our listeners, who support what we're doing here, please consider becoming a supporter of our efforts to make sense of the world through the lens of making sense. To access full episodes of the Making Sense Podcast, you'll need to subscribe to our premium membership, where you'll get access to all kinds of premium features, including ad-free episodes, unlimited access to our most popular sub-podcasts, and access to the full archive of all our podcasts. If you're interested in becoming a patron of Making Sense, you can become a patron by becoming one of our super-subscribers, and receive a 20% discount when you sign up for our Making Sense Club membership, which includes access to a 30-day free trial of our newest offering, Making Sense VIP membership, "The Making Sense Companion membership, The Making Sense Vault." Subscribe to our newest limited edition of our most listened-to version of the making sense podcast, the Making sense Companion, which is a limited-edition hardcover edition of the podcast that includes the first-ever Making Sense book, "Making Sense Classics edition. It's also comes with a limited edition hardcover copy of the first issue of the entire of the book I've been exclusively available to you! and all other hardcover hardcover editions of the final issue available for purchase, making sense and hardcover, including a hardcover and hardbound proof of the second edition of The Making sense edition, Making Sense's first edition, "Make Sense Companion." and the second issue will be available in hardcover only available on Amazon Prime and Kindle, coming soon, to be available on January 1st, 2020. I hope you'll find some solace in making sense of what I'm making sense, and what you can expect from this book I'm hoping you'll be able to do in the coming in the next few days, and I'm looking forward to getting your own copy of this final issue.
Transcript
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welcome to the making sense podcast this is sam harris just a note to say that if you're hearing
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well i deleted my twitter account the other day on thanksgiving actually and i've been thinking
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about doing this for a long time in fact it was a very simple decision in the end i'd been on the
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platform for 12 years and had tweeted something like 9 000 times that's about twice a day on average
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so i wasn't the most compulsive user of twitter but it did punctuate my life far more than it should
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have it was the only social media platform i ever used personally i don't run the accounts i have
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for facebook and instagram and i never look at them anyway the long and the short of it is that
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i just came to believe that my engagement with twitter was making me a worse person it really is as simple
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as that i have a lot to say about twitter and about what i think it's doing to society but i left it
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because it suddenly became obvious that it was a net negative influence on my life the most glaring
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sign of this and something which i've been concerned about for a few years is that it was showing me the
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worst of other people in a way that i began to feel was actually distorting my perception of humanity
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i know people have very different experiences on twitter and if you're just sharing cute animal videos
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or giving self-help advice you probably get nothing but love coming back at you but when you touch
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controversial topics regularly as i do especially when you're more in the center politically and not
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tribally aligned with the left or the right you get an enormous amount of hate and misunderstanding
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from both sides i know there are people who can just ignore everything that's coming back at them
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i think bill maher and joe rogan are both like this they just never look at their at mentions
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but i didn't appear to be that sort of person i could ignore everything for a time but i actually
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wanted to use twitter to communicate so i would keep getting sucked back in i would see someone who
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appeared sincerely confused about something i said on a podcast and i'd want to clarify it and then i would
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discover for the thousandth time that it was hopeless so twitter for me became like a malignant form of
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telepathy where i got to hear the most irrational contemptuous sneering thoughts of other people
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a dozen or more times a day but the problem wasn't all the hate being directed at me the problem
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was the hate i was beginning to feel hate probably isn't the right word it was more like disgust
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and despair okay twitter was giving me a very dark view of other people and the fact that i believed
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and still believe that it's a distorted view wasn't enough to inoculate me against this change in my
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attitude even some of the people who are most committed to attacking me on the platform i know
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that my impression of them was distorted by twitter and there might be a few exceptions to this but i
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believe that very few of my enemies on twitter are anywhere near as bad as they seem to me on twitter
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there's just no way around it twitter was causing me to dislike people i've never met and it was even
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causing me to dislike people i actually know some of whom used to be my friends rather than say anything
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about why i was leaving on twitter i just deleted my account which i now realized made my leaving
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twitter open to many interpretations and within a few minutes of deleting my account i began hearing
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from people who appeared genuinely worried about me they saw all the hate i was getting and they thought
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it must have driven me from the platform and several worried i might have been having some kind of
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mental health crisis the truth is when i left twitter i wasn't seeing that much hate directed at me
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because i had blocked so many people i used to never block people but when i discovered that the
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platform had become basically unusable i installed a browser extension that allowed me to block thousands
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of haters at once i had probably blocked 50 000 people on twitter in my last week on the platform
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it was like a digital genocide i was seeing especially idiotic or vicious tweet directed
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at me and i would block everyone who had liked it and at the time i thought well this is brilliant
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anyone who liked that tweet is by definition beyond reach there is no reason why these people ever need
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to hear from me again and i certainly don't need to hear from them and it basically worked so i wasn't
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seeing most of the hate that was being directed at me i was seeing some of it but it was totally
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manageable but then i asked myself how did i become the sort of person who is blocking people by the
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thousands who just happened to like a dumb tweet as though that one moment in their lives proved that
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all further communication on important issues was impossible how did i begin to view people
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as intellectually and morally irredeemable how did i begin to view myself as totally incapable of
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communicating effectively ever about anything with these people how did i give up all hope in the power
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of conversation twitter i've also heard that many people are interpreting my leaving twitter as an act
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of protest over what elon is doing to the platform in particular his reinstating of trump
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it really wasn't that i do think elon made some bad decisions right out of the gate and twitter did get
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noticeably worse at least for me but i'm actually agnostic as to whether he will eventually be able
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to improve the platform i doubt he'll ever solve the problem i was having but he might make twitter
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better for many people and he might make it a viable business he certainly has the resources to
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keep at it even if advertisers abandon twitter for years so my leaving twitter wasn't some declaration
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that i know or think i know that elon will fail to make twitter better than it currently is i have
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no idea what's going to happen to twitter rather the lesson i was drawing from elon was not that he was
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making twitter worse by making capricious changes to it the lesson was how one of the most productive
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people of my generation was needlessly disrupting his own life and damaging his reputation by his
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addiction to twitter and this has been going on for years elon's problem with twitter is different
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than mine was because he uses it very differently he spends most of his time just goofing around but
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he is now goofing around in front of 120 million people so when he's high-fiving anti-semites and
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election deniers or bonding with them over their fake concerns about free speech he doesn't appear to know
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or care that he's increasing their influence in many cases he might not have any idea who these
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people are of course in others like with his friend kanye he obviously does there is something
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quite reckless and socially irresponsible about how elon behaves on twitter and millions of people
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appear to love it i should probably address the free speech issue briefly there's a lot more to say
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about this but before i left twitter i was noticing that people seemed really confused
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about what i believe about free speech and twitter being twitter it proved impossible for me to clear
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up that confusion many seem to think that i used to support free speech unconditionally
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like when i was defending cartoonists against islamist censors and their dupes on the left but now i
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somehow don't support it because i supposedly have trump derangement syndrome well first i've always
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acknowledged that there's an interesting debate to be had about the role that social media plays
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in our society and i'm not going to resolve that debate here by myself but the fact is no one has a
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constitutional right to be on twitter in my view the logic of the first amendment runs in the opposite
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direction it protects twitter's new owner elon from compelled speech the government shouldn't be able
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to force elon to put alex jones back on the platform any more than it should be able to force me to put
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alex jones on my podcast of course i get that social networks and podcasts are different but twitter
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simply isn't the public square it is a private platform and elon can do whatever he wants with it
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if we want to change the laws around that well then we have to change the laws i understand and fully
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support the political primacy of free speech in america and i'd like the american standard to be the
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global norm that's why i think there shouldn't be laws against holocaust denial or the expression of
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any other idiotic idea and the first amendment protects this kind of speech at least in the
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united states but there also shouldn't be a law in my view that prevents a digital platform from
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having a no nazis policy in its terms of service because these platforms need effective moderation
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and standards of civility to function they are businesses started by entrepreneurs supported by
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investors who want to make money they have employees with mortgages they have to survive on ad revenue
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or subscriptions or some combination of the two without serious moderation digital platforms become
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like 4chan which is nothing more than a digital sewer i'm told that even 4chan has a moderation policy
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hell itself probably has a moderation policy so-called free speech absolutism is just a fantasy online
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almost no one really holds that position even when they espouse it the fact that twitter's terms of
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service might have been politically slanted or not applied fairly i totally get why that would annoy
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a lot of people and i suspect elon is improving that but this simply isn't a free speech issue
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no one has a right to be on twitter again if we want to change the laws around that we're free to
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i'm not sure how that would look and it seems like it would have some pretty bizarre implications
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but that's what we'd have to do so my argument for keeping people like trump and alex jones off twitter
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is a terms of service argument and directly follows from the deliberate harm they both caused on the
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platform in the past here are two men who knowingly used twitter to inspire their most rabid followers
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to harass specific people not just on twitter but out in the world the fact that they might not have
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tweeted please go harass this person is immaterial they knew exactly what would happen when they singled
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out specific american citizens for abuse and spread lies about them at scale to a fanatical mob they could
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see the results of their actions for years people were getting doxed and stalked and having their lives
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ruined for years nothing about this was hidden elon apparently agrees with me about alex jones and said
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he would never let him back on the platform but he doesn't agree about trump well that's fine i simply
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recommended that he have a terms of service in place for when trump proves yet again that he is exactly
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like alex jones and then i hope elon will enforce his own terms of service but the crucial point is
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that this isn't a case where sunlight is the best disinfectant this isn't a question of opposing bad
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ideas with good ideas this is not a case where what used to be misinformation is suddenly going to
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become new knowledge and we'll all be embarrassed that we first rejected it this is a case where two men
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with enormous cult followings weaponized obvious lies for the purpose of ruining people's lives
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it is not authoritarian or fascist for me to hope that a private platform like twitter would decline
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to enable that behavior in the future but we do have a larger problem to deal with it's still not clear
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what to do about the social harm of misinformation and disinformation at scale algorithmically boosted
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speech isn't ordinary speech and many people don't see this we have built systems of communication
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in which lies and outrage spread faster and more widely than anything else scale matters velocity
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lies that get tens of millions of people to suddenly believe that an election was stolen
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because they've been amplified by a digital outrage machine have a lot in common with shouting fire
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in a crowded theater contrary to what most people think it's legal to shout fire in a crowded theater
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but wouldn't we want the owner of the theater to remove a person who was doing that again and again
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and again i'm not claiming to fully understand what we should do about all this i've done several
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podcasts on and around this topic and i'm sure i'll do many more because the problem isn't going away
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but being a so-called free speech absolutist at this point is nothing more than a confession that you
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haven't thought about the real issues it's like being a second amendment absolutist who can't figure out
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why people shouldn't be able to own cluster bombs or rocket launchers for home defense technological
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change matters we've been given new powers and we're not quite sure how to wield them safely and
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now in the case of twitter we have a lone billionaire who's just turning the dials however he sees fit
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again i recognize that he is totally free to do that but i also happen to have an opinion about which
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changes will be for the good and which won't and i get that many people are still seeing this all
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through the lens of covet in some ways i am too just from the other side as i've said many times before
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i view covet as a failed dress rehearsal for something far worse and i worry that we didn't learn much from
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it apart from how bad we are at cooperating with one another or even at having a fact-based discussion
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about anything now and i do blame twitter for much of that but i also get that in elon's hands
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twitter now seems to many people like a necessary corrective to all the ways in which our institutions
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failed us during the pandemic it's like finally we've got someone powerful enough to call bullshit
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on the new york times in that respect elon is trump 2.0 i understand that covid changed everything
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for a lot of people you know the cdc and the who and many other public health institutions
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seriously lost credibility when they needed it most i get that many of our scientific journals
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have been visibly warped by woke nonsense i understand that covid has been a moving target
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and what seemed rational in april of 2020 was no longer rational in april of 2022 and many people
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and institutions couldn't adjust i understand that the effects of school closures were terrible
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in most cases i get that many of our policies around masks proved ultimately ridiculous of course i
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understand that the sight of politicians being utter hypocrites during the various lockdowns was
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infuriating people literally couldn't hold funerals for their loved ones who died in isolation
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while governor hair gel was holding a fundraiser at french laundry i totally agree that having a
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pharmaceutical industry driven by bad incentives and windfall profits is dangerous and reduces public
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trust in medicine i know that the lab leak hypothesis was always plausible and never racist i get that the
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risk benefit calculations for the mrna vaccines change depending on a person's age and sex and other factors
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and i've spoken about most of these things many times on this podcast but the deeper point
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is that all of this confusion and institutional failure does not even slightly suggest
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that we'll be able to navigate the next public health emergency
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with everyone just quote doing their own research and tweeting links at each other and this is where
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i've been at odds with many people in the alternative media space rather than work to improve our
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institutions and identify real experts it's like we're witnessing the birth of a new religion
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of contrarianism and conspiracy thinking amplified by social media and the proliferation of podcasts and
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newsletters and now the whims of the occasional billionaire the bottom line is that we need institutions we can
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trust we need experts who are in fact experts and not just vociferous charlatans and many of us have lost
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trust in institutions and experts again far too often for good reason that's a tragedy and i've spent a lot of
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time on this podcast analyzing that tragedy and worrying about its future implications however many people are
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now behaving as though nothing important has been lost in fact they're celebrating the loss of valid
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authority as though the flattening of everything and the embarrassment of the so-called elites is a pure source of
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entertainment these people are frolicking in the ruins of our shared epistemology
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and one of the people doing the most frolicking is elon the fact that our collective loss of trust has
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often been warranted doesn't suggest that we aren't paying a terrible price for it or that the price won't rise
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very steeply in the future when it comes time to decide which medicines to give our children
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or which wars to fight there is simply no substitute for trust in institutions and experts the path forward
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therefore is to create the conditions where such trust is possible and actually warranted
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in the media in government in pharmaceutical companies everywhere that actually matters
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that is not a path where we just tear it all down that is not a path where we just promote any outsider
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no matter how incompetent and malevolent simply because he is an outsider we are not going to podcast
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and substack and tweet our way out of this situation anyway when i look at my own life
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and when i look at the controversies and fake controversies that have caused me personal
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stress and damaged relationships when i look at the analogous moments in the lives of friends and
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colleagues and former friends and colleagues when i look at what makes it so difficult to communicate
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about basic facts in our society so much of this conflict and confusion appears to be the result of
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twitter and the truth is that even when twitter was good it was making me a more superficial person
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its very nature is to fragment attention of course that sometimes feels great i was following hundreds of
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smart and funny people and they were often sharing articles and other media that i really enjoyed twitter
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was a way of staying in touch or seeming to stay in touch with what's happening in the world and that's one
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reason why so many people are addicted to it but even this began to seem like a degrading distraction
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even the best of twitter was an opportunity cost because it diverted my attention from more important things
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twitter was making it harder not easier to do what i truly value to read good books to write to meditate
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to enjoy my family to work on this podcast and now that i've stepped away from it i feel that it was
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definitely a mistake to spend so much time there and as it happens the costs of such distraction is the
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topic of today's podcast today i'm speaking with cal newport cal is a computer science professor at
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georgetown university and a writer who explores the intersections of technology work and culture he's the
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author of seven books including a world without email digital minimalism and deep work many of his books
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have been new york times bestsellers and they have been translated into over 40 languages cal is also a
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contributing writer for the new yorker and the host of the deep questions podcast and i spoke to cal a
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few weeks ago as you'll hear he strongly recommended that i get off twitter and you'll also hear that i was
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thinking about it but not quite ready to do it i can't quite say that cal convinced me to do it but he
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was yet another voice in my head when i finally did anyway we discuss much more than twitter here we talk
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about everything from the history of computer science to the fragmentation of modern life
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and what to do about it i hope you find it useful and now i bring you cal newport
00:24:14.080
i am here with cal newport cal thanks for joining me uh sam it's my pleasure describe what it is you
00:24:20.640
do generally you are a man who is rowing in in several boats at the moment and it's so we're
00:24:26.480
going to talk about how you accomplish that but um how do you how do you describe what you do
00:24:31.840
should you find yourself seated next to a voluble person on an airplane and they ask you the fated
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question yeah well it's a more complicated answer than probably i wish it would be but usually i'll say
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my day job so to speak is i'm a computer science professor at georgetown university and actually
00:24:50.960
study algorithms so computer science related math i'm also a writer though and i've been writing since
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i was 20 years old that's when i signed with my first agent and worked on my first book deal and so
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i've written seven books i'm working on my eighth right now uh i'm also a contributing writer at the new
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yorker and in recent years really most of my writing has focused one way or another on the
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impact of technology on our lives be it our working lives or our personal lives so there is some
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consilience here that i'm a computer scientist academic who writes public facing about the impact
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of a lot of the type of technologies we work on as researchers on society on culture on our own lives
00:25:33.600
yeah so we're going to talk about some of your underlying concerns there i'll remind people your
00:25:38.160
your books uh among your books are deep work digital minimalism and a world without email
00:25:46.080
and these uh converge on a topic that is of growing concern to certainly me and my set but um you know i
00:25:55.920
would imagine most people listening to us now which is to you know for lack of a better framing the the
00:26:01.600
fragmentation of modern life and i guess one could step back and argue that it's always been fragmented
00:26:10.240
or that it's been fragmented over the course of many many years but i think most of us feel like we're
00:26:16.640
living with a level of fragmentation that's fundamentally new and so i want us to talk about
00:26:22.080
that and try to figure out whether or not that's true but before we jump in how has your background as a
00:26:29.120
computer scientist informed your thinking about this issue there's a couple ways i think these two
00:26:37.760
worlds have have come together so one's the obvious way that's that's the comfort with the technical
00:26:43.280
background of these various technologies and in general also just having lived a life where i am
00:26:49.520
keeping my eyes towards cutting edge and technology watching the internet develop watching the impact of
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the internet having that technology mindset there's a subtle way though that it's also impacted my
00:27:01.360
writing which is and i don't know how to say this diplomatically but i am very comfortable in my writing
00:27:09.120
going from more philosophical social critique to veering the other direction and saying let's get pragmatic
00:27:15.840
you know let's talk about advice let's talk about specific strategies a lot of writers are very wary about doing
00:27:22.080
this this is the the sense especially in the new york publishing world that giving advice is lowbrow
00:27:28.880
and that you won't be considered smart i've always had as this fallback well look i have a phd from mit
00:27:34.320
in theoretical computer science so i don't need my writing to convince my audience that i'm smart and i think
00:27:41.120
that has actually freed me up and that's been a sort of unfair advantage i've had in this field is that
00:27:46.400
i'll go straight for the jugular on specificity and then the next day go completely philosophical
00:27:51.520
because i don't care so much about you know what i'm publishing in a magazine or a book having to
00:27:57.040
establish what is my my intellectual credibility except this other thing going on so that cover that
00:28:02.480
my academic career has provided me i think has unlocked a lot more breadth than what i can tackle with my
00:28:07.120
my non-academic writing yeah that's really interesting this goes to the question of status and and
00:28:13.040
where you get it and where you perceive others get it and that is just fascinating you you really do
00:28:18.400
have an intellectual alibi because you could be as simple and lowbrow and as broad and as useful as
00:28:24.080
you want to be in any given moment and the moment somebody thinks you're tony robbins you can say no
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actually i'm a computer scientist over at georgetown and what you would not to say that you ever have to
00:28:35.840
say that but just the fact that you know that people can connect the dots you you don't actually have to
00:28:40.560
have the the status you know fears or the egoic concerns that you're being pigeonholed in in some
00:28:49.040
way that is doesn't fit your your self-image and your actual expertise yeah well that that's for sure
00:28:55.600
happening and anyways my academic career gives me enough egoic concerns already right so so i could i
00:29:02.400
could take a bit of a breather you know i can take a bit of a breather in this in this other space but
00:29:07.040
but i mean i'll just say it's it's always struck me to degree to which especially in idea writing
00:29:13.220
there often is that reluctance that will will have an idea that clearly has practical implications this
00:29:19.760
is like gladwellian effect but we'll pull back right at the point of and here's what you might do about
00:29:25.980
that because then that would mark this as a different type of book and i love playing with those
00:29:29.340
conventions i mean when i'm in my more self-aggrandizing moods which are only occasionally i think about what you
00:29:36.480
see in in cinema with with auteurs who take genre cinema and mix and match the tropes and you have
00:29:42.960
a sort of tarantino-esque approach of let's let's go low and mix it with high and this is freaking fun
00:29:49.660
over here and this is just mix it all together i there should be some more spontaneity and joy and
00:29:55.820
format i think in writing everything seems a little bit dour these days where everyone is sort of just
00:30:00.480
somberly taking their turn you know supporting some sort of dire conclusion so i try to inject a
00:30:07.180
little bit more of that energy into my work why is it do you think that giving advice and spelling out
00:30:13.540
the practical implications of something seems to diminish the gravitas of the work or the or the
00:30:23.580
the intellectual inquiry that is generating that advice well i have this theory about east coast west
00:30:30.200
coast publishing so this is a a divide that seemed to happen in the 90s then going into the the early
00:30:37.660
2000s where east coast publishing coming out of the standard new york publishing houses and and i'm
00:30:43.380
looking specifically here at non-fiction writing and idea style writing writing that's in the realm of
00:30:50.460
advice would make sense here right in the east coast world a lot of these writers and i'm using
00:30:55.960
you know malcolm as my example here are coming out of journalism they're coming out of professional
00:31:00.160
writing and they would look upon advice writing as something to be more west coast this is a hay
00:31:07.120
house or sort of a silicon valley tim ferris hack culture a complete that's a different style of
00:31:13.600
writing that they're separated from and so you got this big separation where i grew up and all the big
00:31:19.240
idea writers of the 90s going to the early 2000s the the gladwell the stephen johnson's this was
00:31:25.120
influential you know writing to me but it all pulled back before it got to advice but at the same time
00:31:32.320
you know i was a a teenage entrepreneur during the first.com boom in the 90s i was also living and
00:31:38.400
breathing advice advice guides time management guides strategy guides brian tracy stephen covey david allen all
00:31:45.780
of that world and i was just immersed in that and i love that as well and those two worlds were very
00:31:51.820
separate so the west coast world would would give either either uh silicon valley techie advice or sort
00:31:58.060
of hay house woo woo self-help style traditional advice east coast was more idea writing came out of
00:32:05.640
more of journalism and there was a wall between them they just seemed separate and you you also have
00:32:10.180
your own podcast too which is uh you you've joined the lowbrow ranks of all of us who have podcasts
00:32:16.980
i think there's now i last heard um i can't believe this number i think the last number i heard was that
00:32:23.500
there were four million podcasts the last number i believed i think was 1.2 million but i i do i do
00:32:28.920
believe i i have since heard that there are four million i don't know if you you uh have any actual
00:32:34.560
propositional knowledge as to how many podcasts there are but um it is quite an amazing picture of
00:32:40.320
of what's happening out there if there's anything like that number of podcasts well you know i said
00:32:45.340
yesterday in a talk i was giving that i think we were contractually obligated during the pandemic
00:32:51.080
that if you didn't already have a podcast that you were required to start one i don't know if that
00:32:56.560
was a cdc recommendation where that came from yeah so with my podcast now i'm just going straight
00:33:01.500
straight advice right so it's let's cut out all of the the middlemen it's questions and answers
00:33:07.340
let's throw in questions let's let's throw in answers i mean i'll say another angle that i that
00:33:13.160
gets in the way of just straightforward pragmatic philosophy okay i've thought about this here's some
00:33:18.020
advice is uh the culture right now is one that is really concerned about caveating right so and
00:33:26.340
there's i kind of understand where this comes from but there's this notion of be careful about
00:33:30.300
giving a piece of advice because it might not apply to everyone or there'll be different people
00:33:36.120
in your audience with different particular circumstances for which it doesn't apply and
00:33:39.660
if you can't properly caveat it they might be offended so there's a there's a concern about
00:33:43.780
caveating and it's one of the big messages i always preach about doing advice writing is
00:33:48.760
the writer shouldn't caveat you need the audience to caveat so the audience can hear be take your swing
00:33:55.340
here's what i think here's take this or leave it here's a big idea let me make it you know a big
00:34:00.960
powerful swing you can caveat it you can say this is nonsense or i get it but it doesn't apply for me
00:34:06.560
because of the circumstance the audience can usually caveat it and the writing is stronger if you just
00:34:10.420
take a big swing this is very different than conversation which is what most people exposure is
00:34:15.960
to interaction whereas if i'm talking to an individual and i'm giving them advice that clearly doesn't
00:34:20.760
apply to their situation you know then i'm just being a jerk you know it's like why are you telling
00:34:25.440
me this like why are you why are you telling me you're running routine when i'm in a cast right
00:34:29.160
then you're just being a jerk and so i think people often generalize that that reality from one-on-one
00:34:35.600
interaction when they're thinking about one-to-many interaction and then the whole program of giving
00:34:39.580
advice seems nerve-wracking because man people could get a fit like if you didn't give the right
00:34:42.980
caveat what about this or wolf doesn't apply to that person and that's another part of it as well
00:34:47.320
i've long learned just go for it you know the audience is smart they'll they'll adjust the
00:34:52.320
advice to apply to their life or not but that's another thing i think that gets in the way right
00:34:56.440
now of people giving advice is they imagine that tweet that's going to come back and that gives them
00:35:00.740
gives them some pause yeah well the difference between one-to-one and one-to-many is going to
00:35:07.220
show up again and in our discussion about social media and what it's doing to all of us but but before we
00:35:14.300
jump in what what's the the significance of theoretical in your attachment to computer
00:35:21.540
science when you say you're a theoretical computer scientist i mean it means the type of computer
00:35:26.380
scientist that can't get another job like you like you actually couldn't get hired at google yeah
00:35:31.800
because i don't program right so so theoretical computer scientist it's a broad category that
00:35:36.460
captures a few different subfields but it's basically pen and paper and math so we do we do math
00:35:42.200
about things relevant to computers uh but most of us are pretty bad at using computers themselves so
00:35:49.420
so the the theory of is it true that you you literally don't program or you're just you're
00:35:54.280
just not somebody for whom that's your main game well i mean i know how to for my previous training i
00:36:00.800
was a computer geek as a kid and you know was taking university computer science classes while i was in
00:36:06.980
high school so i i i know how to program but i i'm not i don't program as part of my career as a
00:36:12.940
computer scientist i mean i think the last time i i actually programmed the computer was a few years
00:36:17.640
ago i was making computer games for my boys so we were they would come up with the idea and i'd
00:36:22.400
program but no my my job is a theoretical computer scientist uh involves no programming it's math papers
00:36:28.360
and so you're designing algorithms that can solve problems or you're trying to prove that certain
00:36:34.020
problems can't be solved algorithmically etc exactly both those things yeah analyzing algorithms
00:36:40.740
mathematically or proving mathematically no algorithm can solve this problem and these conditions which
00:36:46.200
by the way people don't realize this is the theoretical computer science goes back to alan turing
00:36:51.440
before there were computers so so alan turing did the the first conceptual work about this notion of just
00:36:58.220
a a step-by-step algorithmic approach to solving a problem he was thinking about this before there
00:37:03.480
was actually electronic computers and he has this remarkable paper called on computable numbers and
00:37:08.920
their application to the einschlitdung problem which is a german name hilbert gave to this big open
00:37:14.320
problem and he did a pretty simple mathematical slash logical proof that proved that most problems and he
00:37:22.800
formally defined what this means most problems can't be solved by algorithms so the very beginning
00:37:27.980
of theoretical computer science predates computers and it was alan turing proving that
00:37:31.400
there's many many more things that we can define than we could ever hope to solve with a computer
00:37:36.080
yeah yeah um i hadn't thought to go down this path but i'm i'm just interested how many people
00:37:43.560
would um i mean i'm thinking of sort of counterfactual intellectual history here
00:37:48.820
how many how many people would we have could we have lost and still had the information technology
00:37:58.220
revolution uh more or less on schedule when you're when you start culling the brightest minds of that
00:38:06.100
generation so like if we hadn't had turing and we hadn't had church and we hadn't had von neumann and
00:38:13.200
we hadn't had shannon and i don't know what you pick here i mean you're gonna you will know the
00:38:17.180
cast of characters much better than i do but i i dimly imagine that we could have if we had lost
00:38:23.160
maybe 10 or 12 crucial people we would we could have waited a very long time for the the necessary
00:38:30.640
breakthroughs that would have ushered in the age of computers is that accurate or or was there so
00:38:37.180
much momentum at that point reaching back you know to ava loveless and babbage that we still would
00:38:46.140
have had the information age more or less when we got it i think we would have it more or less on the
00:38:51.960
exact same schedule i think we could have gone back in time and and killed off every figure you just
00:38:57.740
mentioned and probably wouldn't have changed much because essentially the the momentum the momentum
00:39:04.600
that was building was driven so fiercely by world war ii i think it'd be very difficult for that momentum
00:39:09.380
to have been halted and you have to remember there was a a really thriving and complex industry of
00:39:16.020
analog computational machines coming into world war ii and these were used a lot for artillery aiming
00:39:22.160
calculating artillery tables trying to do if we have like a norman wiener style cybernetic
00:39:27.520
human machine interface for better trying to shoot down planes with anti-aircraft guns there was a huge
00:39:33.640
amount these machines existed the idea of going from these analog electronic computing machines
00:39:40.360
the digital machines there i i think the key figure would be shannon and in particular you know he
00:39:48.120
wrote this remarkable master's degree while he was at mit this remarkable master's degree where he was
00:39:54.000
studying mathematics at mit but had interned at bell labs and so he was seeing the electronic relay
00:40:02.380
switches that the phone system the at&t phone system used to automatically connect calls so you
00:40:07.540
didn't have to have a switchboard operator he was early to the idea that you could use this physical
00:40:13.240
piece of equipment that's electromagnetics and connections to implement logic and you could then
00:40:19.300
take propositional logical statements expressed in boolean algebra and implement them as a circuit
00:40:25.860
that probably was the most important idea of any idea because we had a lot of analog electronic
00:40:31.400
computation going that bridge to cap the digital and then a lot of people began building digital
00:40:37.600
computers so you know van neumann of course had the big project going at princeton and he really
00:40:41.820
cracked the architecture that we ended up using but pen had their own situation they had their own
00:40:46.900
computer going uh there's their own digital computer project there are several going on in europe so
00:40:51.080
there was a lot of momentum towards this so once that idea was had that we can do digitally
00:40:57.140
what had been done analog and world war ii was happening you you had a lot of momentum towards
00:41:04.200
it so the only piece i'm interested in that counterfactual is if shannon had not written
00:41:08.060
that thesis at the age of whatever this was 26 remarkable it's the 1930s if he had not written
00:41:14.000
that thesis how much longer would have taken for someone else to figure it out i bet the answer is
00:41:18.540
a couple years so yeah i'm of the belief you know turing i love turing uh as a theoretician
00:41:24.880
and turing did some fantastically original mathematical work i also think though in common
00:41:31.560
culture he gets too much credit for modern digital computing there's this notion of he went to solve
00:41:36.880
the enigma code and invented the first computers to do so or something like this and it's really kind
00:41:41.440
of unrelated he he laid these mathematical foundations that were conceptually useful and
00:41:47.660
he spent a year at the institute for advanced study and girdle was there and von neumann was there and
00:41:53.180
church was there and there's some cross-pollination of ideas there but a lot of that was more philosophical
00:41:57.260
and mathematical you can still have the engineering revolution digital computers you could still have
00:42:02.480
that easily without turing ever being around he actually became more useful for people like me in the
00:42:07.980
starting the 60s when mathematicians began studying computation turing was the guiding light his his
00:42:13.860
early mathematical foundations led to the whole field of theoretical computer science but you could
00:42:18.620
have computers without that field so i think that would have happened one way or the other be very hard
00:42:23.620
to stop that revolution interesting so i sent i don't know when i sent my first email maybe 1995 96
00:42:29.880
somewhere in there but so you think without turing and the rest of the pantheon i wind up sending
00:42:36.240
that email around 1998 and we're more or less where we are now yeah or or there had been a delay the
00:42:42.260
difference would have been in the late 40s and by 1960 we're caught up okay so actually i have another
00:42:50.640
question as far as your background do you have any experience in meditation or psychedelics have those been
00:42:58.500
part of your developmental path meditation i am more familiar with psychedelics i have no experience with
00:43:04.960
i've dabbled in and out of meditation i've read some of the standard you know john cabot zinn public
00:43:13.980
facing text on on mindfulness meditation though i've never been a big practitioner so i i know the high
00:43:20.180
level basics right but i'm not a practiced hand at it right right okay well um let's jump in
00:43:28.540
how is information technology changing us do you think i know it's an enormous scope to that question
00:43:37.700
but this is very much what you've been focused on i guess if there's any facet of this dark jewel to
00:43:44.580
enter first i think we should focus on social media first but um be as broad as you want initially how
00:43:51.740
how have we changed our world and how is our world changing us with respect to the internet and all of
00:43:57.440
the tools it has birthed well i think it's important to make a distinction between the professional and
00:44:04.760
the personal sphere this is the big i would say structuring insight of my work on on this question
00:44:12.440
over the last you know 10 years or so was recognizing that the philosophical framework for understanding
00:44:18.280
let's say the workplace front office it revolution email personal computers at the desk is different
00:44:24.220
than what's required to try to make sense of what happened with the personal electronics revolution
00:44:29.080
in particular with the attention economy amplified smartphone based revolution that began around 2007
00:44:34.620
they seem similar because in both cases we're seeing spheres in our life where we're more distracted if
00:44:41.640
we can use that term kind of ambiguously now it seems the same in the office i'm on slack i'm on email all the
00:44:47.000
time i feel distracted at home i'm on my phone all the time twitter's capturing my attention it feels the
00:44:51.840
same but you actually it's very difficult to unify them and where i really began making traction and
00:44:56.280
trying to understand these two effects was separating those separating those two worlds and so at the very
00:45:02.300
high level the very top level summary of what i think is going on in those two worlds is that in work
00:45:09.720
and work that the issue is the advent of low friction communication tools transformed the way people
00:45:17.400
collaborated in a bottom-up emergent fashion so not top-down plan but bottom-up emergent fashion
00:45:23.480
it introduced ad hoc back and forth messaging digital messaging as the primary means of collaboration
00:45:29.880
this had a whole lot of unexpected side effects mainly affecting the way that the the brain operates when
00:45:37.300
doing cognitive work it created an environment in which constant context shifting was necessary
00:45:43.000
because if there's seven or eight ongoing back and forth conversations that are timely unfolding in
00:45:48.500
email you have to see those messages pretty soon after they arrive so the conversation ping pong can
00:45:53.660
actually happen at a fast enough rate and all those rapid inbox checks or instant messenger checks
00:45:58.860
actually is a huge drag on cognitive capacity our brain takes a long time to actually switch cognitive
00:46:04.200
context so this this sort of fragmented back and forth has been a major productivity drag so my top
00:46:09.560
line argument about the world of work is these new technologies accidentally made us not only much
00:46:15.840
stupider in a literal sense but as a drag actually a drag on economic growth and productivity that
00:46:20.620
there's a real problem whereas in the the world of our of our personal lives there i think issues of
00:46:27.680
behavioral addiction become more relevant there i think engineered distraction the idea of trying
00:46:34.760
to maximize engagement and the the weird unexpected side effects that that that twirls up and creates
00:46:41.140
these whirling dervishes of unexpected consequences that have these huge impacts on on health or the
00:46:47.340
health of the body politic that's a different type of thing that's happening there all of that comes
00:46:52.480
from the consequence of what happens when we consolidate the internet to a small number of privately
00:46:56.860
controlled platforms and play the game of how do we maximize engagement that turned out to have a
00:47:01.680
bunch of dangerous side effects to society and how we live so they're similar superficially we're
00:47:06.920
distracted but the source of that distraction and and the impact and therefore the solutions is very
00:47:12.780
different i think between those two magisteria yeah interesting well i think when you initially made
00:47:18.200
that division a few minutes ago between work and private life many listeners were anticipating
00:47:24.140
you it being a story of the good and the bad so the bad is visited on on private life uh you know we were
00:47:31.680
we were taking our smartphones with us to the dinner table our kids are buried in screens society is
00:47:37.800
unraveling based on the perverse business model that has is um you know mining our attention uh and
00:47:45.320
amplifying divisive content but over on the work front i think people were expecting to hear that our
00:47:53.280
productivity is just enormously better based on these tools but that's not where you landed uh let's
00:48:02.420
let's take that piece second and um let's start with social media and private life if i'm not mistaken
00:48:09.100
unless something's changed you don't use any social media right right that's the that is the source of my
00:48:15.680
my anthropological margaret mead remove you know from which i can actually observe what's going on
00:48:21.260
without being entangled in it myself so no i've never had a traditional social media account no facebook no twitter
00:48:28.100
no instagram no snapchat i like to observe that world i think i'm the last person perhaps you know
00:48:34.360
of my age who's also a writer who's never had an account but to me it's really important that there's
00:48:39.580
at least someone out there who's trying to observe these roles with a little bit of distance
00:48:42.520
so how do you observe them apart from just the effects on friends and colleagues who stagger away
00:48:48.440
from their twitter feeds complaining about everything what you must be on these platforms
00:48:53.940
as a as a lurker just seeing what's going on yeah so when i'm working on a particular book or article
00:48:59.880
i'll go onto a platform and so for some of these platforms that will require like borrowing an account
00:49:06.040
for things like twitter twitter is actually public so you can go and look at individual people's
00:49:11.140
twitter feeds directly without having to actually be on twitter yourself and tweeting so twitter is
00:49:16.260
actually an easy one to study you can you can go check out what people are up to tick tock was
00:49:20.440
probably i wrote a tick tock article for the new yorker earlier this year you know that that's a
00:49:25.380
little harder so i had to borrow accounts and then also watch videos you can actually find tick
00:49:30.720
tocks it turns out you can find them posted online you can watch various tick tock videos but so
00:49:34.960
different platforms yield different challenges uh when you're when you're trying to actually go in
00:49:39.980
there and observe right now if it's not immediately obvious it will soon be obvious that you're an
00:49:46.920
enormously disciplined structured person why go to zero with this why not just the minimal use or the
00:49:57.480
the intelligent and disciplined use of some or all of these platforms well i you know and i i pitched
00:50:05.020
that when i talked to what people should do this philosophy of digital minimalism is not about going
00:50:11.480
to zero the reason why i'm at zero is because i started there so it's it's a different situation so
00:50:17.200
what i've been saying no to is the addition of social media into my life so someone will say look
00:50:23.020
you should use twitter for x y and z i'll look at x y and z and say none of that is compelling enough
00:50:28.380
for me to actually extend the energy to join this so so what kept me at zero is the fact that
00:50:34.000
through circumstance i started at zero where most people casually signed up for the these networks
00:50:40.100
when they were still exploratory and exuberant and interesting and fun for various contingent reasons
00:50:46.100
which aren't even that interesting i didn't and so i was just used to not having them and then after
00:50:52.080
they became ubiquitous that i had this interesting remove and and over over the years people have made
00:50:56.180
arguments well you could get advantage a or advantage b it always seemed too small to me you know there's
00:51:01.280
nothing there that was compelling enough to say okay i definitely want to sacrifice this time and
00:51:05.260
i was always very wary about what it was going to do to my attention so i think if i right now had a
00:51:10.600
very aggressive social media presence that i was trying to reduce it's unlikely that reducing the zero
00:51:15.220
would be the right answer but as someone who's always started at zero nothing has been compelling
00:51:19.020
enough to actually push me to add a little bit in right although you're an author of many books you
00:51:25.040
you write new yorker articles you've got a podcast it would be quite natural for you to use some or all
00:51:32.160
of these channels as marketing channels and you could also do that in the way that i do most of my social
00:51:38.800
media in that i don't do it at all right i mean say i have a team that posts things on platforms that i
00:51:45.300
never even see the only thing i'm engaged with i think um in some respects predictably to my detriment
00:51:52.500
is twitter and um you know we'll talk about that but you could approach all social media the way i
00:51:59.020
approach instagram which is i literally never see it right and yet something in my name is going out
00:52:06.260
on instagram to promote something that i'm doing whether it's this podcast or the waking up app or
00:52:11.540
if i was going to go to australia and do a you know a lecture series well then having social media
00:52:16.720
accounts that could tell the good people of australia that i'm headed their way that proves
00:52:21.380
pretty useful so i'm a little surprised that no one has certainly none of your new york publishers
00:52:27.060
have um browbeaten you into doing something like that well they used to you know now it's yeah i there
00:52:35.220
was a my fourth book so it would have been 2012 i do remember going to a meeting at my publisher
00:52:41.260
random house and in new york city in the skyscraper and they brought in their their social media
00:52:46.720
specialist to be like okay let's walk through your social media strategy i remember thinking oh this
00:52:51.620
is not going to go well they're spritzing you with oxytocin and and uh lattes and essentially but
00:52:58.900
now it's sort of part of my brand as well right so the fact that i'm removed from this is part of
00:53:04.740
that makes sense okay this gives us an interesting perspective but but i'll say
00:53:08.580
because i was never a full-time writer i was already in the mindset of there's tons of things
00:53:13.760
that would be useful to my writing career that i just can't do i mean when when i was writing books
00:53:18.740
that maybe people would have thought were more in the business space the thing to do if you want to
00:53:24.000
be a very successful business author is you need to speak 50 to 100 times a year like most of those
00:53:29.660
authors do a one year on one year off rotation they speak 50 to 100 times one year they write the next
00:53:35.820
book the next year and i just had no interest in that i was a professor a full-time professor i had
00:53:40.980
young kids and so i was already in this mindset of like yeah there's all sorts of stuff to be helpful
00:53:44.600
i but look i'm trying to figure out how to do this while i have other things going on so i was already
00:53:49.460
in this mindset of not in any benefit mindset but in terms of what are the big wins i can do that
00:53:55.420
aren't going to take up too much time but also my theory on social media and writing is social media
00:54:00.540
does really help sell books but not so much the author's accounts so i'm sure social media has
00:54:05.940
been very useful to my book sales because it is a person-to-person medium that people can use to
00:54:11.600
talk about my books i read this book i like this book and it really can help sales if i'm talking
00:54:17.500
about my own book on social media it's always been my theory that the impact there is more limited
00:54:22.280
announcements are useful but i have an email list you know i mean this is just my mindset of
00:54:27.980
good enough that's sort of a satisfying mindset you know like this works i'm writing i'm thinking
00:54:34.440
clearly i'm worried about polluting my cognitive space people seem to find my books there's a lot
00:54:39.600
of things i could be doing i don't do a lot of them my publishers have made peace with that we
00:54:42.800
still seem to move a fair number of copies and i'm happy with that but no i hear you i've heard these
00:54:48.320
before but a lot of these benefits when you really nail down is like yeah that's nice but it's not
00:54:53.400
critical yeah you you pretty much share jaron lanier's view of the situation is there any way
00:54:59.160
in which you disagree with him i you know i'm not i haven't read enough of of either of you on this
00:55:06.380
topic to know if there's any daylight between you is is there yeah i mean i i love lanier's work
00:55:12.320
you know i mean i think he's brilliant and his approach was very influential to me you are not a
00:55:17.420
gadget very influential because it introduced humanism into the discussion of these sort of techno
00:55:22.520
impact so he really he really comes at these consumer facing technologies from the perspective
00:55:28.600
of what are their impact on uh humanity your humanity as a person your self-definition your
00:55:34.140
weirdness the the corners that make you special and he really worries about the the the way that
00:55:40.040
these these platforms force you to fit your way yourself into these interface drop down box selection
00:55:46.000
the way it it breaks in you know connection he's a way more radical thinker than i am though
00:55:51.200
so there there there is a lot of daylight but there's a lot of daylight mainly just in the way
00:55:55.420
that we we almost have different programs going on here i think his is a philosophical program
00:55:59.660
about humanity in the age of digital reduction and mine is more of a expository slash pragmatic
00:56:07.440
program so why are we seeing these effects what are the dynamics the the socio techno dynamics that
00:56:14.360
are causing these things we see and what can we do about it the what can we do about it with
00:56:19.000
laner i think is either thought experimenty like his ideas for rebuilding the internet around micro
00:56:25.280
payments for data or just let's just throw out this philosophy so he's a more radical thinker he's
00:56:31.600
smarter than me so so i think it's it's almost like we're playing a different we're playing a
00:56:36.160
different i was gonna say playing a different instrument but that also has a literal truth
00:56:39.320
because he's a he's a master of all he plays a thousand yeah yeah he plays a thousand so that's
00:56:44.180
he's got longer dreadlocks than you do yeah he's a cooler guy than me let's just let's just call it
00:56:48.860
straight he's like a cooler more punk rock techno critic vr punk just a kind of a cool guy i'm not
00:56:57.480
what will you guys share the concern which i certainly share that the underlying business model
00:57:03.140
of the internet has harmed us in ways that still would still surprise some people i mean some people
00:57:10.280
have not paid enough attention to what has come to be known as the the consequences of the
00:57:15.600
surveillance economy to know just how much of what they don't like about life online and even
00:57:22.360
increasingly life in the real world has been driven by this bad advertisement business model
00:57:30.380
what do you think we should do about that i mean i agree with you that lanier's idea that we're going to
00:57:37.080
pay everyone for their data in some amazingly efficient way that i don't understand how that's
00:57:43.580
going to work or and even if it would work i'm like i don't quite see the bridge from where we are
00:57:48.160
to there so what should we do and what and what do you how do you think about your own digital work like
00:57:55.200
your podcast and anything else you're doing and putting out into the world how do you try to
00:58:00.800
navigate in the space of possible business models well this was definitely a place where i generated
00:58:06.480
some friction especially with the 2019 book digital minimalism which was the book that was more on this
00:58:13.060
more on this space and and i had there was a lot of friction i would say with journalists
00:58:17.260
in particular because by by 2019 there had been a sort of turning a perspective right so we we'd had
00:58:23.940
this trump driven turning a perspective where mainstream media now perceive the social media platforms
00:58:31.400
as an evil empire there was there was this shift and from the nerd gods are going to save us to the uh
00:58:37.360
the nerd gods are going to destroy us and i got a lot of friction from them because my my approach
00:58:42.780
to these issues was much more personalized about about individuals and the reaction to these technologies
00:58:48.200
in their lives and the real push there was for systemic probably legislative change and i didn't see a
00:58:53.840
lot except for on the margins that was going to be usefully done with legislation i wasn't that
00:58:59.860
interested in the good guy bad guy storylines either you know mark zuckerberg is you know an evil genius
00:59:07.560
who planned cambridge analytica in a hollowed out volcano and if we can stop him whatever we can have
00:59:14.440
universal basic income i mean there's a lot of things we're being connected together whereas i come
00:59:20.180
at i came at it more i come at it more from a cultural zeitgeist style perspective which to me actually
00:59:24.840
gives me a lot of optimism because the basis of my argument about the internet is like lanier
00:59:29.580
i'm a huge internet booster have very fond memories of sort of pre-consumer web internet and
00:59:35.760
the promise of the internet in its early days i think the primary source of issues yes that business
00:59:41.380
model but that business model wouldn't have so much teeth if it wasn't for the cultural reality
00:59:45.720
that we have temporarily consolidated so much of what is internet traffic to a small number of very
00:59:52.180
large wild garden platforms i think the the internet unleashes its sources of discovery and innovation
00:59:59.200
and joy and connection and entertainment and distraction it does that best when it's distributed
01:00:05.080
and fragmented and niche and weird that it's the internet is a set of universal protocols that anyone
01:00:10.940
with any computer who's plugged into any nearby network can talk and therefore join in it's a very
01:00:17.220
democratized distributed medium when we said let's consolidate that the three companies and they'll
01:00:22.400
have their own private version of the internet running in giant server farms that's where we got a lot of
01:00:26.200
problems i think for a lot of reasons we are refragmenting back towards a more distributed niche
01:00:33.740
internet i think the period of the social media giants consolidating most internet traffic
01:00:39.080
is a was a transient period whose peak has passed and is now starting to to fall apart so i actually
01:00:45.860
think we're heading towards a much better internet and none of that really required a villain to be slain
01:00:52.300
none of that really required a you know complicated new legislative package to be passed none of that
01:00:58.440
really has anything to do with politics it's social technodynamics and so i'm actually i'm more this is
01:01:04.580
daylight with me and linera if we're gonna try to isolate that i think he's more pessimistic about
01:01:08.460
this i'm less i actually think it was a the unstable configuration here was one in which the internet was
01:01:14.880
being consolidated by a small number of companies that required a huge amount if we're going to use sort of
01:01:19.860
physics terms it's like a huge amount of input energy in the system to hold this unstable configuration
01:01:24.100
the rest state is much more distributed and i think we're we're heading back we're going to swing back
01:01:29.820
to a cycle that's more distributed and democratized and weird and that's going to actually be much better
01:01:34.920
so you're actually pretty bearish on these consolidated monopolies maintaining their monopolistic control
01:01:43.180
over conversation so you're it sounds like you think facebook and instagram and twitter even under
01:01:50.740
elon i mean we we can talk about that in a moment because that's its own unique case now but it sounds
01:01:55.820
like you think these are going to if not completely unravel they're going to unwind to the point where
01:02:03.060
much more is happening outside their walls than inside their walls yeah and i think tiktok is actually the
01:02:10.000
thing to kick this off so so i had an article i did a new yorker piece on this about it was called
01:02:14.620
something like tiktok in the fall of the social media giants but my argument is that the giants's main
01:02:21.160
defense was this competitive advantage of having these very large network graphs that they were able
01:02:27.640
to generate through first mover advantage so you have these these large connections of users so first
01:02:33.680
of all it says you have interesting users and you have this rich network of connections between them
01:02:38.340
the follow relations like relations friend relations and as long as they were focused on
01:02:43.500
we are going to i mean the whole job of these companies of course is we're going to generate
01:02:48.360
engagement and as long as their their engagement was being generated from these social graphs it was
01:02:54.560
an impregnable position it was very difficult to dislodge them so you look at something like twitter
01:02:59.820
why is that so successful for those who use it at being a source of engagement is you have
01:03:05.080
not just a lot of interesting people but that's part of it right if you go to parlor if you go to
01:03:10.780
true social one of the big issues is there's just not enough interesting people there to generate
01:03:14.900
enough potentially interesting content but it's also although in their defense they have all the
01:03:19.340
interesting nazis well so if you're interested interesting nazis that's true they have a better
01:03:23.500
selection of interesting nazis than twitter so i'll give them that but the other thing that twitter
01:03:28.600
has i think this is underlooked is actually all of these different follower relationships because
01:03:33.140
twitter actually operates as a distributed cybernetic curation algorithm so so what the way twitter
01:03:41.220
surfaces these things that are really interesting this is different than something like tiktok which
01:03:45.780
is purely algorithmic it's actually the the aggregate of all of these hundreds of thousands independent
01:03:51.580
retweet decisions and because you have this this nice power law graph topology and that underlying
01:03:57.520
follower graph what you get is this rapid amplification of things that are interesting it's a bunch of
01:04:03.060
human decisions plus a network structure that does a really good job of surfacing stuff that captures
01:04:09.180
people's attention that of course that has a lot of side effects we can get into it but that that's a
01:04:13.280
again you have this big asset which is this graph parlor gab whatever can't replicate that they just
01:04:21.280
can't get enough people and enough connections it just there's a first mover advantage there so what
01:04:25.280
happened with tiktok is they came in and said forget that forget this idea that we're going to have
01:04:30.220
some sort of competitive advantage embedded in a social graph instead we're just going to use
01:04:33.560
algorithms anyone can generate content it goes into one big pool we have an algorithm that looks at
01:04:38.340
that pool and selects what's best and we talk about facebook and instagram and twitter and those
01:04:42.980
algorithmic terms but we really underestimate the degree to which actual human created links in a
01:04:49.600
social graph play a huge role in how those algorithms work tiktok doesn't care about any social graph
01:04:54.100
it's all algorithmic so when meta is starting to chase tiktok because they have to get their
01:04:59.880
quarterly earnings up so on instagram and in facebook they begin to add less social graph based
01:05:05.840
curation and more purely algorithmic based curation they're leaving the castle walls they're leaving the
01:05:11.420
first mover advantage they had built up on we have the social graph and no one ever again is going to
01:05:15.920
get 1.7 billion people to manually specify a lot of people are their friends they're leaving that
01:05:21.640
advantage to play on tiktok's turf without that advantage they are competing with anyone else who's
01:05:26.940
trying to offer engagement and they're vulnerable and i think there's a lot of other sources of
01:05:31.580
interesting engagement once they no longer have that advantage there's podcasts there's streaming
01:05:35.920
there's apps there's games there's niche networks i think they're vulnerable and so the only player
01:05:41.500
there who could potentially survive this is twitter because they are for now all of their value
01:05:47.160
proposition still comes from their underlying social graph and by going private they can resist the
01:05:53.800
investor pressures that push meta to say we have to chase tiktok we have to chase algorithmic curation
01:05:58.340
so so i mean twitter probably has the best chance of surviving as not the town square which i never thought it
01:06:04.300
really was that's a different topic but as a an interesting service that there's a non-trivial amount
01:06:09.780
of people who get some enjoyment out of it interesting so to summarize what you just said
01:06:15.060
the reason why meta to take the largest example could lose its monopolistic power here in the face of
01:06:26.340
tiktok is that by trying to play tiktok's game it is giving up its intrinsic monopoly over network effects
01:06:34.880
and is essentially entering the the entertainment business and then the question is well what's more
01:06:40.860
entertaining and then there's then you suddenly have a lot of competition that you didn't have
01:06:45.780
when you were just trying to leverage the the social graph that you have and no one else has
01:06:51.840
yep tiktok is the visigoths coming into rome you know and if it's not them there's seven other
01:06:57.320
barbarian tribes are going to follow them i mean when rome fell it was tribe after tribe group after group
01:07:02.820
you know all taking their all taking their swing at an empire that had lost its its financial core
01:07:08.980
that could protect it it's i think it's the same thing and they have to the problem is they have
01:07:13.640
to go after tiktok because they're public and they're losing users and tiktok is eating their
01:07:18.840
lunch but i i quote an executive so in this one piece i wrote an executive who left facebook to go
01:07:24.580
to tiktok and basically what he was saying backing up my my thesis here was you guys are good you guys
01:07:31.600
being facebook here you're a social company this is what you figured out how to do really well
01:07:36.300
build maintain and extract value from a social graph like you are not an entertainment company
01:07:40.720
tiktok is an entertainment company you're not going to play this game well you don't have any
01:07:44.600
expertise here it's not in your dna and so you're in danger if you come over here and the problem
01:07:50.580
with tiktok of course so people were asking after that article so do i think tiktok is going to be the
01:07:54.720
winner like no that'll also that that has a two-year half-life max the point is there's 17 other
01:07:59.980
tiktoks coming behind it 17 other zeitgeisty incredibly engaging things as long as the game
01:08:06.120
is just make me look at this phone uh it doesn't matter that there's a social graph here it doesn't
01:08:11.340
matter that my cousin's on here it doesn't matter that the the three sports stars i like are tweeting
01:08:15.460
on here or whatever then everything is everything is competition with everything else you know i mean
01:08:20.660
eventually you could just have you know asmr pleasing flashing lights you know whatever i mean you're
01:08:27.100
playing you're in that ballgame at that point so i don't use tiktok i don't i'm not on it and i don't
01:08:32.260
actually consume it i've seen you know a handful of videos on on youtube i think but i guess i get
01:08:38.440
the format but you're an algorithm guy what why is their algorithm so good i mean it's just maybe
01:08:44.860
it's goodness is being exaggerated to lay people like me but the the rumor is it's got this magically
01:08:50.980
powerful way of serving up content to people that drives dopamine in a way that no one else has quite
01:08:59.940
managed well it's an interesting question because we don't know exactly but we have some insight into
01:09:06.100
what the algorithm does there was one study in particular the wall street journal commission
01:09:09.700
that's really useful where they created hundreds of fake tiktok accounts and they can systematically
01:09:14.060
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