093： Andy Frisella ｜ A Legacy of Success
Episode Stats
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Summary
In this episode, my friend Andy Frisilla joins me to talk about what success is and what it isn't, the struggles motivated and ambitious men face, and our obligation to teach principles of success to our children as our legacy.
Transcript
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In fact, the word gets tossed around so much that it's lost a lot of its significance.
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My friend and guest today, Mr. Andy Frisilla, joins me to talk about what success is and what it isn't,
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the struggles motivated and ambitious men face, his new children's book, of all things,
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and our obligation to teach principles of success to our children as our legacy.
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You're a man of action. You live life to the fullest.
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Embrace your fears and boldly chart your own path.
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When life knocks you down, you get back up one more time.
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Every time, you are not easily deterred or defeated, rugged, resilient, strong.
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At the end of the day, and after all is said and done, you can call yourself a man.
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Gentlemen, what is going on today? My name is Ryan Michler, and I am the host and the founder of Order of Man.
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If you've been with us since the beginning, I want to welcome you back today,
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and I want to thank you for being part of this movement since the beginning.
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Now, if you're listening to this for the first time today, I want to welcome you,
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and I want to let you know that you just stumbled upon the podcast for men.
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Our goal is to interview the most inspiring and motivational, successful, ambitious men on the planet.
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We extract their tips, their tricks, tactics, strategies, and then we bring them straight to you.
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We interview New York Times bestselling authors, elite spec ops operators, entrepreneurs, athletes,
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basically any man we feel like has some wisdom to help us become better fathers, better husbands,
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better business owners, community leaders, just better men in general.
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I've got an incredibly candid interview lined up for you with my friend, the MFCEO, Mr. Andy Frisilla.
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But before I introduce you to him, I want you to know that you can get the show notes for this show at orderofman.com slash 093.
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And then also, and I know I talk about this every week, but it is important that you join our closed Facebook group.
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So you can see that we're growing each and every week by leaps and bounds.
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We're having some real serious conversations about what it means to be a man and how you can be a better one.
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So you can do that at facebook.com slash groups slash orderofman.
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Check out our elite mastermind if you have not already done so.
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They're working hard on becoming better men every single day.
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I'm going to give you some more details during the break.
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But I want you to understand that this is all about giving you the guidance and the direction and the tools that you need in your life to achieve at the levels that you're wanting to achieve at.
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So you can learn more about that at orderofman.com slash ironcouncil.
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Now I want to introduce you to my guest, Andy Frisilla.
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Guys, I've had Andy on the show before and many of you know who he is and probably listened to his podcast, The MFCEO.
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So I've been fortunate enough to build a relationship with this guy over the past year.
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And I can tell you that he is one of the most genuine, sincere, humble people that I know.
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This is actually something that we get into in the show today.
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But Andy truly cares about your success and also the success of our children.
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So based on our conversations and the conversations I'm seeing him having in the public,
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I can see that he's got a huge desire to help people learn the true principles of success before it's too late.
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So of all the books that he was supposed to write, and I'm using supposed to in air quotes if you can see that,
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I'm not going to tell you too much about the book.
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But I can tell you that the stories he's sharing will truly have an impact on our children
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and allow us as men to leave a legacy of success.
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And he looks pretty damn good as a cartoon too, by the way.
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We talk about dealing with depression, his plans moving forward, how you can meet Andy in person,
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It's been about a year we were talking about that.
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It's been about a year and honored to have you back on.
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And we've got some exciting news to tell the guys about.
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Yeah, and you're like a different dude, quite honestly, at this point.
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Yeah, it's been a, you know, at the beginning of the year, you know, like all of us who
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are constantly juggling life, I like to think of myself as a busy person, but we're all busy.
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We all have our own things that we do, and we all have our own busy life.
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You know, I just hadn't been taking care of the physical nature of my body for a long time.
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It had been two, three years of not training and not eating well, which is, you know, something
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that I'm supposedly, supposed to be an expert at considering what we're living.
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And dude, I just had, I didn't realize how, how bad I let it go.
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And, you know, I started the year at 330 pounds and that's heavy, but I'm lean at like 260,
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So, I mean, it's not your typical 330 pounds, I guess, but it's still 330 pounds.
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And dude, I felt like a fraud, man, because I was, and that's why I haven't done so much
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speaking this year, because I did feel like a fraud.
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I felt like I was, you know, going to speak and telling people to get their shit together
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I turned down a lot of really big, huge speaking engagements this year to pursue my fitness.
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I'm down 75 pounds from when I started, you know, I've probably got another 10 or 15 I
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want to get rid of to be completely back to where I was and where I need to be.
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It's been the best decision I've made in the last, you know, and maybe in my life because
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it's given me back that youthful fire that I, that I used to have, you know, like, like
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I was admittedly, you know, I could get fired up for a podcast or for a video, but in my
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day-to-day life, man, I wasn't feeling that way.
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So it's been really, really good decision for me to kind of put things off and focus
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And I got to be honest, when I was out there and visiting you last year, whenever it was
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earlier in the year, that was one of the things that I was impressed about is that
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you owned it and you lived up to it and you said, you know, I'm not in congruency
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right here and just to see you go through that and then stick with it.
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I mean, I see your post every day, dues paid, that you're sticking with it and going through
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this thing, which is a lot more obviously than a lot of people can say, because anybody
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can get hyped up, especially this time of year for a month or two and then let it fall
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I just had to, I had to show everybody that, uh, I'm not just talking shit, you know, that's
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Well, all right, man, we got to address the elephant in the room.
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And the elephant in the room is you wrote a book, but it's not the book everybody expected.
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Tell us what's going on and then let's have this conversation because I love it, man.
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And I'm excited to talk with you about this today.
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You know, for the last five years, people have been asking me to write a book and, uh, and
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I've wanted to write a book, but the timing just hasn't been right.
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And this year going through this whole transformation, because a lot of it's been mental to be completely
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honest with you, uh, it felt more right to do something like that.
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So, um, you know, we wrote a book and the, it, it was clearly not the book that everybody
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Um, you know, everybody expected me to write, uh, you know, a business book, uh, or a motivational
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book or a mixture of both, which I am doing and have done.
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But one of the things that, that has become clear to me since I started public speaking,
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uh, a lot more and became very clear to me, uh, on my way out to Sundance film festival
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last year, when I was speaking out there with Sean Whalen, I was on my way there and I was
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And I, I was getting frustrated because I value my time and I don't really like to travel.
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I was saying, you know, I'm going to go up there.
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People are going to act like they're paying attention.
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They're going to, you know, come up afterwards and tell me how awesome it was because that's
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And I'm not saying that to be, you know, arrogant.
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And then they're going to leave and then they're going to do nothing.
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And, uh, you know, it got me thinking, I'm like, look, man, there has got to be a way to reach
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these people, not just get up there and pump them up for an hour and then let them go out.
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I don't, I don't really do this like for any other reason than I think there needs to be
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I started thinking, I'm like, you know, how do we reach these people before they get
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into these mindsets of not taking action or not believing or not, uh, be willing to do
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the things that need to be done and just accepting what the world gives them?
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How do we reach them before their parents tell them, you know, to be realistic or their teachers
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Society in the world crushes people to a point where they can't even fathom the shit that
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they used to be able to dream about when they were three, four, five, six years old.
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And you know, the idea came up and I laughed at it at first.
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I'm like, you know, like I even said, I even said it as a joke.
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I said, you know, we should be writing fucking kids books before these kids get to a point
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We should be writing little books for kids on success.
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And I was kind of joking because I knew it was so like out there for me, the guy who,
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you know, is the MF CEO, you know, and curses and is hard and abrasive and aggressive.
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I told, I got to tell you, I told my wife and she was like, what?
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I know that's probably the response that you've been getting.
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And you know, I am that way because that's how you have to be.
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I think, you know, I think you've got to have an edge to you.
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And I think a lot of people, to be completely honest, have become pussified for lack of better
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You know that, dude, like it's, it's just when I get fired up because I care.
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I said it half joking and my wife and Vaughn, my co-host on the, on the podcast and Tyler,
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our producer, were on the plane with me and they all like, I said it out loud and like,
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I kind of laughed and they all looked at me like, dude.
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So, so instantly I was like, okay, this is, we're onto something here.
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And then it came the, uh, you know, I'm like, dude, we can make it about my dogs.
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You know, I've got these two English bulldogs, one's Charlie, one's Otis, and we can make,
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you know, little lessons about them for kids that are based around entrepreneurial success,
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life values that make people, you know, not only just think big, but also do big.
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It's the first one just released it's Charlie, the bulldog's fantastic fruit stand.
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And it's, it, the series is called Otis and Charlie's hardworking tales.
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And it's, it's really, I mean, it's like Dr. Seuss, man.
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Um, the lessons are really, it's, you know, it's top notch in terms of, of quality, but the
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main thing is, and what I like about it is that it's a tool, right?
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A lot of people watching this or listening to this right now, they want the best for
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their kids, but they're just not sure what to teach them.
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And I don't know many tools out there that are geared towards what this is geared towards.
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You know, this would be something that let's say you're a regular guy and you, you feel
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like you should be further in life and you wish that, you know, you would have had, uh,
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somebody teach you these things earlier in life.
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This would be a tool for you to start that with your son or daughter.
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And, and so that's what we designed, you know, it's, it's entertaining a hundred percent.
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They love the stories because the stories make sense.
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Like the first story, for example, is called, uh, Charlie, the bulldog's fantastic fruit
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And what it's about is basically Charlie and Otis who are brother and sister.
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And then me and my wife, Emily are in the book as their parents.
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And so, uh, she comes up with this idea of, you know, she tells her dad, like, which is
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me, you know, Hey, and you look good as a cartoon by the way.
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And I tell her, you know, Hey, you know, toys don't just come off the tree, man.
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And so she comes up with this idea to start a fruit stand and it goes, follows her little
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journey through like creating the idea and making the fruit stand.
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And then Otis is telling her the whole time, her brother, you're wasting your time.
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And in the end, of course, you know, she sells fruit and then she comes home with her toy.
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And then all of a sudden Otis is like, man, I want to work with you at the fruit stand.
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Why do you think, uh, why do you think society has gone this way?
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Cause I know you noticed this, which is obviously part of a big part of what you talk about,
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but why are we moving away from the mindset of entrepreneurism and, and, and the things that
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I, the, the, I don't, I actually think entrepreneurship is becoming more and more popular.
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I, I actually have a saying that I use now that entrepreneur is the new rapper.
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Like, you know, everybody that sells a fucking t-shirt is an entrepreneur.
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And I think there's a big difference between owning a business and being an entrepreneur.
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You know, owning a business is, you know, you own a business.
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Uh, being an entrepreneur is somebody who takes an industry or a product or a service and
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innovates it and creates it their own way to make it successful.
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And they think of new original ideas and create a brand based around original thought, not
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just me too, you know, just like in any industry, there's me too guys.
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And then there's entrepreneurs, there's guys who are leaders.
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And I think there's a difference, but you know, everybody overuses the word entrepreneur
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now, and it's become more popular because of the internet, because there's more tools available
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I mean, everybody, you know, and, uh, it's cool.
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You're ambitious, but dude, you've got to follow it with the work.
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And I think that's what you're saying is, you know, that's become unpopular.
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People think they're going to click a couple clicks on the fucking phone and be a millionaire.
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They see all these other people who have supposedly done it, but we don't really know
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And you know, you got to remember, I'm utilizing social media as a way to bring attention, not
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only to, uh, what we do with the motivation, but also my business, you know, and what you
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see in my life is the result of 17 years of work without really utilizing social media or
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So there's the, what you see on the front end is, is pales in comparison to what the
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You know, they think they're just going to post, post, post, post, post, and eventually
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the dollars are going to come in and there's just more to it.
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A lot of people will say, I really love your job.
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I'm like, ah, there's a little more to it than just posting a couple of things on Facebook.
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But you know, the overall attitude of being a high achiever has definitely, uh, been lost.
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Uh, I think it has, you know, I don't think it's as cool to be successful.
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You know, when I was growing up, it was, you know, that was something that we aspire to
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be, you know, we saw somebody with a nice car or a nice house and we, we said, man, what
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You know, now, dude, I get it all the time, man.
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I drive down the street, my Rolls Royce, people give me the fucking finger.
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Like who did this guy rip off or who did he steal from or who did he manipulate?
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And it's just a, it's just a cultural, uh, mentality that, you know, it's not cool anymore.
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I mean, cause obviously that's what you're trying to do with MFCEO.
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Obviously you're trying to even get to the root of the problem with children with the,
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How do we, how do we teach this not only to our children, but the other children?
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Like, I feel like we as men have an obligation to even children in our neighborhood, in our communities,
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outside of just our own children, dude, you know, that's why I created the book and I'm
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not trying to overly plug the book, but like, this is something that could, this is a real
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And I don't have the real answer to that because believe me, dude, if I did, I'd be doing it.
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I'm doing the best that I've been able to figure out.
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And, you know, I'm committed to solving that problem.
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Just like, I believe that you are, but I don't really know, man.
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I think it comes down to, you know, our individual households.
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You know, I think it comes down to what we teach our kids.
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I think it comes down to what we, how we speak when we're frustrated, you know, are
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we expressing frustrations with our job or with our career in front of our kids to where
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And like, maybe sometimes like, and this is true for anybody, right?
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And I'm, I think of myself as a very, very, very consistent accountability taker.
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You know, I will always take accountability even when it's not my fault.
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There's always that one time where I get really pissed off and I vent and dude, are we
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doing that in front of our kids where we're putting blame on a boss or putting blame on
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other people or putting blame on our situation to where they pick up that victim mentality, you
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know, because as hard as I try to fucking beat it out of myself.
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There's always a day or a time where it surfaces.
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And I think all of us, if we're being honest, that's true.
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So I think it just comes down to really, really being conscious about how we speak, how we
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Because dude, you know, the last eight years of, of our life, maybe, maybe 12 to 15 years
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for sure, kids have been taught, you know, Hey man, it's okay that you tried, you know,
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you're still, you're, it's still, it's still counts dude in life.
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And you can't raise people one way for 20 years and then stick them out into the real
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The way that these kids are coming out right now is that it doesn't matter if the result
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I fire people all the time because they fucking try hard and they can't produce the result.
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If you're doing the wrong thing, even it doesn't matter what, what, what you're doing or how
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hard you're doing if you're doing the wrong thing.
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If you're a guy who tries real hard, but can never produce the result, you're going to
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And when you can't teach your kids that, what is this delusion that this thought process
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of you can have everything and you can have the result without the effort?
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Cause common sense tells me and you and everybody else that probably is listening to this show
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like, yeah, I get this, but there's so much that don't get this.
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Do you really want to know where it comes from?
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I don't know if you really want me to answer that question because it really comes from
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the extreme liberal mindset that everybody's a fucking special and deserving and entitled
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It's really nice for us to say, Hey, everybody deserves to be at this level in life and everybody
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deserves to live at this level and everybody that deserves to have this standard of living.
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It's nice to say, it's nice to think about, it's even nice to work towards, but it's not
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Reality is, is dude, the strong people kill and the people who kill fucking eat and that's
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And if we raise our kids in the way that is ideal versus the way that's reality, dude,
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they're going to go out in the world and get stepped on, you know, they're going to
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I personally think it comes from, you know, this mentality of not offending anybody and
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this, you know, the super PC let in, you know, there's people listening here that are
00:20:01.880
probably liberal, but you're probably part of the fucking problem.
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But the truth is, is I think that's where it comes from.
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You know, I think it comes from that extreme, extreme case of trying to get everybody included
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And it's just taking the competitive nature out of everything.
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You know, I think that represents all this wrong with our country right now, because
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dude, you're raising kids around something that just isn't true, man.
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I think, you know, like we talk, I know what you and I've had this conversation before,
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I don't remember when we talked about it, but we talked about it before about how, you
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know, you're, you shouldn't grow up feeling like it's okay to lose.
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You know, then it's a good to lose and losing supposed to hurt losing is a tool so that you
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can improve your skill set so that you can succeed the next time.
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You can't, you, maybe you shouldn't like, I mean, you shouldn't beat your kid because
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he lost a baseball game, but you also shouldn't celebrate either.
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You know, you got to say, Hey, little Johnny, I'm sorry you lost, man.
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That's what happens when we don't practice enough.
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That's what happens when we don't work hard enough.
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We lose and then teach them the lesson, you know, but you know what?
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I'm going to get out in the yard and I'm going to practice with you so that next time we don't
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You know, and we have a lot of parents who aren't willing to do that work.
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Cause what we, I think what happens in society a lot, especially with, with parents is a lot
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of the times we send them into the school systems.
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We send them wherever they need to go, their daycare, their school systems and hope that the
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teachers and everybody else will take care of them when we forget to realize that, yeah,
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they may be gone six, seven, eight hours a day, but it's still our response.
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Like you should be in tune with who's teaching your kids what, you know, because there's a
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lot of teachers out there that are teaching your kids values that don't align with what
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And that's, that's something that you're going to have to work.
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I think a lot of people let the teachers in the school system raise the kids and that's
00:22:04.000
Man, let's talk about new year's resolutions here for a minute.
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It's nice to think about how next year is going to be.
00:22:10.260
It's nice to think about how it's going to be better than it was this year.
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It's nice to dream big and think about what our future might hold, but unless each and
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every one of us have a plan for making it actually happen, dreaming is where it's going
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to end for you and where it probably has ended in the past.
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So I want to invite you to join the Iron Council.
00:22:28.860
This is our mastermind and it's designed to help you take your life to the next level.
00:22:32.980
And this is the perfect time to join as we are focusing heavily on doing more than dreaming
00:22:44.300
We're going to help you identify the objectives that you want to reach.
00:22:47.080
We're also going to help you identify the tactics that are going to help you get there.
00:22:51.720
And most importantly, we're going to give you the accountability to actually make that a reality.
00:22:55.520
So don't let another year of big dreams pass you by.
00:22:59.540
I want you to do something about it and you can do that inside of the Iron Council.
00:23:03.660
You can join us at orderofman.com slash ironcouncil and I hope to see you inside.
00:23:07.980
Now, let me get back to my interview with Andy.
00:23:11.220
The one thing I wanted to talk with you about today, and I made some notes as I was thinking
00:23:14.520
about this because obviously self-awareness, right?
00:23:20.740
And I know you've ragged on the whole concept itself and there's obviously validity to it,
00:23:25.160
but how do you even become aware of the way that you're thinking?
00:23:29.480
Or maybe even that you've stuck yourself in this box of thinking the exact way that you're
00:23:35.480
Well, first of all, I think self-awareness is a lifelong journey, right?
00:23:39.420
That's why people who – you talk to somebody who's 60 and they say,
00:23:48.200
And if you want to become self-aware, you need to be willing to admit to yourself when
00:23:53.360
you're wrong, admit to yourself when you're not on the right track.
00:23:58.380
And I think prideful people hold themselves back a lot because their ego won't let them
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And then there's the other side of that too, right?
00:24:07.540
People who see themselves as less than what they are and they can never get ahead because
00:24:13.020
So finding that balance, you know, of true self-awareness, dude, it is hard.
00:24:19.180
I just – you know, when you say the term is worn out, man, and like I say that all the
00:24:22.760
time, it's because people don't understand what it means.
00:24:25.720
You know, they hear it and they think like, I don't know what they think, but I can see
00:24:29.640
from the context that people use it, they clearly have no idea what it means.
00:24:32.820
But, you know, I think of self-awareness as more like a balance beam, right?
00:24:37.040
We're always trying to balance between thinking too much of ourselves and thinking too less
00:24:44.880
Yeah, trying to keep ourselves in that middle spot where you're not great, but you're
00:24:52.900
Because obviously you've been successful on a lot of fronts and I know a lot of people
00:24:56.080
are going to look at you and say, yeah, I mean, obviously this guy's got it figured
00:25:01.540
Like it's real easy for me because my goals are so huge that I don't think I've – I
00:25:07.160
don't feel successful and I don't think I'm successful.
00:25:09.320
Like I feel like I'm underachieving for what I've done so far with the opportunity
00:25:16.200
And a lot of people hear that and they think bullshit, you know, because they look at my
00:25:19.860
life and they see that, you know, it fits the mold of success.
00:25:24.920
But the truth of it is I don't compare myself to other guys like me.
00:25:29.800
I compare myself – and this is going to make you laugh, but like I compare myself to
00:25:34.400
like the greatest entrepreneurs in the world like Bill Gates or Steve Jobs or the greatest
00:25:43.420
So it's really easy to stay balanced when you compare – when you truly believe that
00:25:49.640
Do you get down on yourself when you start comparing yourself and looking at those super
00:25:58.300
I think if anything – I think of anything, I think of myself less than what I really am
00:26:05.240
And I struggle with it too just like I'm sure a lot of other successful guys do that are
00:26:10.180
ambitious because it's kind of a hamster wheel that you get in and you can't get out
00:26:14.760
of because your ambitions are so high that you always feel less than what you really
00:26:20.380
are and you don't really ever get to enjoy what you have.
00:26:23.160
And, dude, I find myself in that place a lot more than I find myself beating my chest
00:26:28.900
You know, and people are surprised to hear that about me, but it's the truth, man.
00:26:32.820
You know, I don't – I want to be the best at what I've done like in my companies
00:26:37.560
that I own in the world, in history, and we're not that yet.
00:26:50.540
What do you do when you run into that for yourself?
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I wouldn't want to be in the way of one of your temper tantrums.
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Now it's more like – and I'm just being real, man.
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You know, people are going to fuck off when they hear that, but it's the truth.
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That's what I want, man, and that's what I love about you.
00:27:10.260
I think that helps people, man, you know, because then when they go crazy,
00:27:13.580
they know, well, hey, Andy's going crazy sometimes too.
00:27:18.360
Like I've got some certain friends that I talk to on a regular basis
00:27:23.500
who are also kind of wired my way that sort of talk me off the ledge
00:27:28.980
and so to speak, you know, not literally, but –
00:27:32.300
Yeah, and my business partner is awesome at that, like getting me calmed down
00:27:36.500
and getting me to see the big picture again when I'm focused on, you know,
00:27:41.500
One of my good buddies, his name is Rob Bailey.
00:27:46.100
He's a lot – him and I are almost the same person in terms of mentality.
00:27:49.560
So, like – and it's funny too because when he's real fired up,
00:27:57.640
My dad is always good at putting it back in perspective.
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But, you know, when you have a lot of fire, man, sometimes that fire gets a little too hot.
00:28:06.420
I get – yeah, but I think you're going to run across – anybody who's passionate,
00:28:08.760
anybody who wants something big out of life, I think you're going to run across that for sure.
00:28:15.320
You know, something that I've talked about recently on my podcast that I'm not really afraid to talk about
00:28:20.120
is, you know, I've struggled with depression for almost 20 years.
00:28:22.980
And a lot of that depression comes from – it's not because – and people are going to say,
00:28:26.760
oh, see, there's another rich guy that's fucking depressed.
00:28:35.140
It comes from the want to achieve and the time not moving fast enough.
00:28:43.880
Talk to me about – well, no, finish what you're going to say because I've got another thing I want to ask you about.
00:28:48.880
I'm just saying, you know, it's something that, you know, I think a lot of entrepreneurs suffer from
00:28:54.780
and it's not talked about enough, you know, because I get a lot of messages from people, man.
00:29:02.800
And they feel like they're alone, you know, in that regard.
00:29:05.940
And it's something that this career path will inflict on you because it's so high and so low,
00:29:18.100
You know, I just like to let people know that if that's you, if that's what you feel like,
00:29:21.420
I realize that a lot of people are like that too.
00:29:26.460
And I – you know, I love your thought about patience.
00:29:29.580
And I think if I remember right, you call it – do you call it aggressive or active patience?
00:29:40.520
It's a term that I started using that has started to be used more and more, which I'm happy about.
00:29:45.880
But basically, you've got to understand that things are going to take time, okay?
00:29:52.140
If you're going to create a million dollar or a $10 million or $100 million company,
00:29:59.380
you have to understand that that's going to take time and you have to be patient.
00:30:04.040
And a lot of times when you tell people to be patient, they take it as relax.
00:30:10.680
So basically, it's the idea of, you know, understanding the concept that things are going to take time,
00:30:17.320
but also understanding that during that time, you need to be doing every single possible thing that you can
00:30:30.660
Like if I tell somebody, hey, man, it's going to happen.
00:30:35.120
They're going to hear that as like, oh, okay, well, I don't have to worry about it.
00:30:38.260
I can relax and I can chill and I can put my feet up and just hang and watch Walking Dead all day.
00:30:44.220
No, you're going to have to do every single thing that you can still knowing that it's still going to take that time.
00:30:51.180
So it's just being aggressive and also being patient.
00:30:55.600
Because I think a lot of people might hear that and think, okay, well, I'll just keep doing what I'm doing
00:31:00.120
or more of what I'm doing and they might actually be doing the wrong thing.
00:31:04.200
So how do you measure what's actually being aggressive and what's working?
00:31:09.200
You've got to pay attention to every single detail.
00:31:15.980
For example, anytime you advertise, this is a free tip that should help a lot of you guys who are entrepreneurs.
00:31:22.800
If you start advertising, it's going to take 8 to 12 weeks for it to start working.
00:31:26.880
This is why most businesses don't succeed because they don't advertise long enough.
00:31:31.440
However they advertise, whether it be traditional media, whether it be social media, it doesn't matter.
00:31:38.700
Most people will go 4, 5, 6, 7 weeks and be like, oh, dude, I'm sticking to it.
00:31:48.640
And then forever, the rest of their life, you'll talk to them and they'll say, dude,
00:31:53.800
Well, that's because it takes 8 to 12 weeks, not fucking 6 weeks.
00:32:00.900
Now, there's direct marketers out there that will tell you, oh, well, if you write the right ad, it'll return today.
00:32:06.560
That's true, but that's a different kind of media.
00:32:11.280
Well, first, you have to know if you're doing it long enough to know if you're doing it right.
00:32:17.560
So, second of all, you've got to pay attention, man.
00:32:21.700
You know, are the things you're doing making the needle tick forward or are they keeping it the same?
00:32:26.540
And if you know that you've been doing something for long enough for it to supposed to produce result,
00:32:32.360
which is usually much shorter in people's mind than what it is in reality,
00:32:36.240
meaning that most people will say if they do something for 2 weeks, which would actually take 6,
00:32:43.660
You know, whether that be anything like posting on the internet or, you know,
00:32:48.620
a certain technique they're doing at their job or anything.
00:32:52.260
Like, a lot of people want things to happen so much faster than what they really do.
00:33:02.340
You know, we have sports nutrition retail stores, and people will come back in 3 weeks and be like,
00:33:07.280
dude, I've been doing everything, and I've only lost 5 pounds.
00:33:10.520
It's like, dude, 5 pounds in fucking 3 weeks is pretty fucking good if it's 5 pounds of fat.
00:33:15.200
You know, and so you just see a lot of people who can't understand how long something is supposed to take.
00:33:22.100
And a lot of people will quit and then assume it doesn't work and then be done with that whole idea because of that.
00:33:27.800
So telling somebody how to know when to adjust, you first have to know how long something's realistically supposed to take.
00:33:33.440
But, you know, if you're working out and you're eating right for 12 weeks and you've only lost 5 pounds, you're most likely doing some things wrong, you know, depending on how you start with or whatever.
00:33:44.600
You know, some people can stay the same weight, but you get the idea.
00:33:48.900
What do you say about, like, personally, do you have coaches or other people that you're looking to that are helping you establish some of these benchmarks and see this from a different perspective?
00:34:01.340
I have guys who are peers that I talk to on a regular basis, and I guess they play the role of that, you know, sometimes.
00:34:08.520
And sometimes I play the role of that for them.
00:34:10.860
So it's more so surrounding yourself with people who have experienced the things that you have so that you can find common solutions.
00:34:21.880
You know, that's where your peer group, I mean, dude, it's everything.
00:34:25.160
Yeah, I mean, we talk about this quite a bit, of course.
00:34:27.780
I mean, you've got to surround yourself with people who I personally believe are at least on your level or above your level in that area of life.
00:34:34.680
You know, and like, dude, that's different for every area, right?
00:34:36.780
Like money and success and financial wealth, you know, somebody might be here.
00:34:41.100
But on, you know, their family life, they might be here.
00:34:51.220
Finding what you specifically need, finding a coach for that or a peer for that, and then working with those people.
00:35:00.560
Obviously, we've got the first book, and then we've got what's – is there six, seven other books coming out?
00:35:06.840
At least we're releasing one book per quarter until they all come out.
00:35:10.480
So that will take, you know, basically until the end of 2018 for all the books to come out.
00:35:17.120
During that time, I'm going to release, quote, unquote, the real book because I've had a lot of people tell me, when's the real book?
00:35:28.220
But the real book, hopefully we're looking at April.
00:35:35.520
Yeah, and that's going to be – I believe that that's going to be an awesome book.
00:35:39.680
We've edited and read it and edited it many, many times.
00:35:45.380
The next big speaking engagement, I have a couple private engagements coming up for sales conferences and things like that.
00:35:51.500
But the big one – the next big public one is I'm speaking at Grant Cardone's 10X –
00:36:07.340
So I forget what he's – I mean, it's going to sell out.
00:36:12.660
But it's 16, 17, 18 in March, and I think I'm speaking every day.
00:36:19.460
He just reached out to me last week on that, and I was really happy that he did because I'm a big fan of Grant.
00:36:25.620
I get along with him really well, and I'm really excited about hitting the stage with him.
00:36:31.620
We've had him on the show about four – I think four or five months ago, maybe not even that long.
00:36:43.280
Like I like – a guy you would hang out with, you know what I mean?
00:36:49.700
I've got a project that I'm actually doing with my kids.
00:36:53.500
We've got a cherry tree out here, and I call it the Cherry Picker Project.
00:37:02.580
They paid me back from their earnings for all of the supplies and my time for building that.
00:37:08.200
And these kids will go out on a weekend, and they'll make hundreds of dollars.
00:37:10.760
In fact, last year, they hired their very first employee, which was a neighborhood kid, to come work it with them.
00:37:16.020
So I'm excited to take some of these lessons you're talking about and apply it for my kids as well.
00:37:23.440
Well, hey, as we wind down, Andy, I know I've asked you this question before, but I want to ask you again.
00:37:27.240
And that question is, what does it mean to be a man?
00:37:30.160
I hope I answer it the same way I did last time.
00:37:33.880
There's a lot of ways to describe this, for sure.
00:37:36.000
Yeah, because I know there's going to be the dude that goes back and listens and be like, oh, dude, you're full of shit.
00:37:51.420
So I'm just going to speak what's on my mind right now, and hopefully it lines with what I said a year ago.
00:37:56.500
You know, I believe being a man has to do with fulfilling the obligations that you have to those around you.
00:38:05.560
I think that as a man, you are obligated to do certain things.
00:38:11.900
Teach the next generation the right things through your actions, not just your words.
00:38:16.320
You know, live a life of integrity and show people.
00:38:20.560
And this is something this is the thing that that I I believe the most is to show the next generation what's possible if you decide you want to do something.
00:38:36.940
And both of us have been using those those terms independently before we even knew each other.
00:38:43.100
And I believe that I believe that it's your duty or your obligation, however you want to say it, to become successful to a point where you can take care of your family.
00:38:52.560
And you can also teach the next generation what the fruits are of a dream plus effort plus time and what happens about that, you know, with that.
00:39:02.280
So I think that's probably not all of what it means to be a man.
00:39:06.080
I mean, you've got to have a badass beard, right?
00:39:14.020
I think I think we have an obligation that is often overlooked that is bigger than ourselves.
00:39:19.160
That is not just about, you know, how much money can I make or what kind of life can I live or making it all about yourself and making it about other people, you know.
00:39:29.460
And the cool thing about it is if you make it about other people, usually all the things that you do will grow from that.
00:39:36.280
You know, because you're giving so much that people will actually feel obligated to to be a part of your mastermind or be a part of or buy your book or buy your supplements or buy whatever.
00:39:49.140
Again, that's something that takes years to build.
00:40:02.860
But how do we connect with you and get the book?
00:40:06.200
Just Google my name or not Google it, but put it into Amazon or type in the name of the book.
00:40:12.960
Charlie, the Bulldog's Fantastic Fruit Stand or Otis and Charlie's Hardworking Tales and just go on Amazon and buy it.
00:40:21.060
And anybody who's bought 15 books is going to be able to get a ticket.
00:40:24.620
So if you buy 15 books and you can validate that, we're going to let them come for free, which we'll be doing a keynote.
00:40:30.380
I'm going to try to get a couple of my buddies to come speak at that, too.
00:40:34.300
I do a lot of things on social at Andy Frisella on Instagram.
00:40:43.020
Yeah, I think most of the guys listening to this know of you anyways.
00:40:45.440
They're going to be excited to have you on the show and listen to what you have to say or had to say.
00:40:49.160
And we'll make sure we link everything up, though, man.
00:40:55.160
I love whenever they comment saying, hey, listen to Ryan Mickler's show, blah, blah, blah.
00:41:00.380
And let me know that they're always the most polite and cool dudes.
00:41:10.380
Well, Andy, I got to say, man, I appreciate our friendship.
00:41:12.340
I mean, one of the most sincere, humble men that I know and the opportunity I had to come to visit you earlier in the year and the way that you show up in the world has been inspiring to me.
00:41:20.980
I know it's inspiring millions of people across the planet.
00:41:23.300
So I appreciate you and everything that you are and what you represent, man.
00:41:40.480
Like I mentioned earlier, I know a lot of you are already following him, but if you're not, make sure you do moving forward and make sure you buy the book.
00:41:47.000
I promise you will not be disappointed and your kids will not be disappointed.
00:41:50.480
Again, guys, just wanted to remind you about the Iron Council.
00:41:53.040
We talked a little bit about the mindset for success, and we talk about this at length within the Iron Council.
00:41:58.780
In fact, this week, we're focusing heavily on how to achieve those New Year's resolutions.
00:42:03.620
We're going to help you identify the objectives.
00:42:07.140
And then we're going to give you the tools, the resources, the skills, and most importantly, the accountability to actually help you get to that point.
00:42:13.860
So you can learn more and sign up for the Iron Council at orderofman.com slash ironcouncil.
00:42:18.980
Guys, I look forward to talking with you on Friday for our Friday Field Notes.
00:42:21.420
But until then, take action and become the man you were meant to be.
00:42:24.840
Thank you for listening to the Order of Man podcast.
00:42:27.800
You're ready to take charge of your life and be more of the man you were meant to be.
00:42:31.420
We invite you to join the order at orderofman.com.
00:42:37.140
We invite you to join the Order of Man podcast.