097： A Man of Style ｜ Antonio Centeno
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Summary
Antonio Centeno with Real Men, Real Style shares with us how important style is, the benefits of improving the way you look, what core components you should consider when improving your wardrobe, and how you can become a man of style.
Transcript
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Men, make sure you stay with me on this one because style, although it is often overlooked,
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really is a critical component of helping you become a better man.
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More often than not, the way you look and the way that you show up says a lot to other
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My guest today, Antonio Centeno with Real Men, Real Style, shares with us how important
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style is, the benefits of improving the way you look, what core components you should
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consider when improving your wardrobe, and how you can become a man of style.
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Embrace your fears and boldly chart your own path.
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When life knocks you down, you get back up one more time, every time.
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You are not easily deterred or defeated, rugged, resilient, strong.
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This is who you will become at the end of the day, and after all is said and done, you can
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My name is Ryan Mickler, and I am the host and the founder of Order of Man.
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Whether you're new or have been listening to us for the last couple of years, you are
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now tuned into the best podcast available for men.
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Today, we're talking specifically about style, but we also cover health, relationships, peak
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performance, self-defense, psychology, just about anything else that is going to help you
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Now, if you don't already know, this is an interview show, but we also have a show released
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each and every Friday where I share some of my thoughts with you from throughout the week.
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But with that said, if you want more information, you can go to orderofman.com slash 097 for
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the notes on this show and also go to facebook.com slash groups slash order of man.
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You're going to join 18,000 men over there having thousands of conversations about what
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it means to be a man and how to improve every facet of your life.
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Also, I know I mentioned this every single week, but make sure you check out our exclusive
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This is a brotherhood guys of 200 plus men who are doing everything they can to improve
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We're wrapping up the discussion this month on time management, but next month, next
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week, we're moving into the month of February and we're going to be having the discussion
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So we're going to give you all the tools, the resources, skills, accountability to help
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you in your relationships with friends and colleagues, kids, your wife or your girlfriend,
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anyone else that you might have a relationship with.
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I'm going to talk about that more during our break, but for now, head to orderofman.com
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Now, let me go ahead and introduce you to my guest today and friend, Antonio Centeno.
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I initially came across Antonio's work with Real Men, Real Style as I was considering launching
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But since then, I've been able to build a relationship and a friendship with him.
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This man knows a ton about style and fashion and not just clothing, but the psychology of increasing
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your style, body language, manners and mannerisms, and just about anything else that's going to
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help you increase your overall presence, the presence that you have in this world.
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He's the founder of Real Men, Real Style, like I previously mentioned, but he's got over
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And we talk about this at a little bit in the show, but he's got over 700 videos there
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and he literally has thousands of articles, videos, courses.
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They're all going to help you understand how clothing fits into this conversation of masculinity.
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He's the co-founder of Men's Style Con along with Aaron Marino with I Am Alpha M.
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And we do talk a little bit about this during the show, but it is definitely something that
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you should consider attending if you really want to be a man of style.
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You are all the way in Ukraine, so we're on the other side of the planet.
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But nonetheless, we're making this work, right?
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And yeah, we were just talking right before this interview how it is great to see people
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on a regular basis and to be a part of their growth.
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Well, no, I got to tell you, I appreciate everything that you – in fact, you may or may not know
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this, but I actually attribute Style Con two years ago to actually the launch.
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It corresponded with the launch of Order of Man and I attribute a lot of the success,
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early success of Order of Man to the event that you put on and the connections that I made
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with you and Aaron and all the other guys and the ability that we've had to stay in touch.
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So I got to tell you, first and foremost, I appreciate you and what you've done and
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how you've showed up for me in my life and business as well.
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Hey, so I want to ask you because this is a question that gets brought up a lot and
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I think there's maybe some misunderstanding or just some misinformation about style and what
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role style actually plays in masculinity and that's the conversation I want to have with
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Would you mind maybe giving us a brief overview of why style is even critical in the conversation
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I think you've probably had or you've talked about other guys like Brett over at the Art
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of Manliness and Tanner Guzzi over at Masculine Style or what they covered there.
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When I was in the United States Marine Corps, Marines paid attention to the uniforms and we
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had inspections, it was just something that initially, you know, I didn't understand like
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It's about attention to detail and it's also about an understanding that when you live in
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a very visual world and that you look at a lion, you look at a lion's mane, what does
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It symbolizes where he's at in his life and where he fits in society.
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And, you know, you look at peacocks, same thing.
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You look, I mean, just throughout the animal kingdom.
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And I think with men in general, our image, our style, our presentation, whatever you want
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And I think that's where a lot of the problem runs into is people have, you know, they just,
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it's the same thing, but they view it differently.
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However you want to say it, for me, it's about how you present yourself in society.
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And I do think that a man has to have a strong inner core.
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He needs to spend time on his education and self-development.
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But how we present ourselves to the world is one of our main, if not for most people,
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their main sense of making sense of this world.
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So why would you shoot yourself in the foot and put out a, you know, give this feeling that
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you aren't that, that man that you want to represent, that you know yourself to be.
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You know, what's really fascinating as you talk about this is that a lot of guys will
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You hear this in society today, but my thought is that's reality.
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We, why don't we operate in reality and just accept the fact and use it to our advantage
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And I need to, I don't know who started pushing out that we were all going to be treated
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But if you look around, I mean, you know, I'm, I'm happy that, you know, I don't want
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to, you know, get off topic too much, but you know, life is not fair and just go to a kid's
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You know, these kids did nothing and they're, they're dying of cancer and you know, it, life
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And if you don't deal with it, I mean, I look at the kids that, because I was, you know,
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I've got, I've got friends that are, you know, dealt with stuff like that.
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And to me, what gets people through that is that they don't, they don't look at the suck
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They, they, they make, may have a little bit of humor with it.
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They say, well, at least, you know, I'm going to, um, you know, they, they approach it with
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But I think if you're saying it's not fair, what you're saying is it's just not a priority to
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me or I don't understand it and therefore I don't want to put effort or I'm lazy or
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I just wanted to hand it to you and I'm sorry, but nothing in life that is worth having is
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So I'm going to go back to one of the animals you used as an example, because I think this
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is the extreme that I think a lot of guys will take this to as well.
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You mentioned peacocks and I think what a lot of guys, especially the quote unquote manly
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men are maybe concerned that if they improve their style, they don't want to take it too
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far or don't want to be ridiculed or don't want to go overboard with this idea of being
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fashionable because they, they will probably get mocked to some degree.
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Talk to me a little bit about that and your thoughts around that.
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Well, you know, that's the same guy that maybe is in pretty bad shape and he says, well,
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you know, I don't want to start lifting weights because I don't want to become really
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You know, that's a, that's a good problem to have when you've got people saying, wow,
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You may want to change things up a bit and more go for an understated look, but that's
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You know, versus where you, most guys are at right now is they're wearing clothing that's
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So, you know, I, I don't really, I go back at that.
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I'm like, let's, let's have that problem because that's a better one than where you're at
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currently right now, which is most guys don't even care.
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They don't even, they don't even know that this is something that is holding them back.
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I mean, is that, is that something that just, why is it not on their radar?
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I think, you know, there's a lot of factors that go into that.
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It used to be, you know, that we understood the importance of presentation.
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I mean, you go back and you look at various presidents throughout history.
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George Washington, you know, wore a pair of shoes with diamond buckles on them.
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I mean, these were guys that, you know, he wore false teeth.
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The wig symbolized actually your position in society, who you were, all of these things.
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And then at some point we started devaluing somehow putting, trying to push it down.
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I just simply think that, you know, you look at manufacturing a lot.
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You know, it used to be that all men had custom clothing because all of us had to make our
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Then about a hundred years ago, we had the manufacturers come in a lot of off-the-rack
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For mass cheap manufactured clothing, you want to have something that fits everybody.
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And that's in a lot of skills like tailoring, like getting clothing to adjust.
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It's just something we don't do because our clothing has become so cheap.
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It wasn't a, it was a luxury to have nice clothing.
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And nowadays it's become something where we spend a lot of money on things that didn't
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So we're spending big money on an iPhone, but yet we're not wanting to invest in a
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pair of shoes or a sports jacket, which is probably going to actually get a much stronger
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And this is something that I've learned even just over the past couple of years, because
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I don't consider myself someone to be a fashionable or even frankly, a stylish guy.
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But one of the things that I've learned a lot from you and some of the other speakers and
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bloggers at StyleCon is the concept of buying timeless items that are very versatile.
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Talk to me about that because you could break the bank, but I don't think you need to if you're
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You know, I go down to my style pyramid, which is fit, fabric and function.
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And, you know, if you follow those things right there, you're going to be able to, you're
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going to be able to spend money and not waste it.
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So I do try to identify certain things in the man's wardrobe.
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It really depends on what his career needs are.
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And I like to focus there first, because when you're going out there, whether you're a banker,
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whether you're a consultant, whether you are a master electrician, whether you are a, you
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know, you sweep the streets, whatever it is you do, there's oftentimes a uniform.
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And I want to make sure that guys are dressing appropriately, that they're dressing in a manner
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like if you're a young up and coming lawyer, in your mind, there is a vision of what a successful
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Well, you might as well start practicing becoming that and dressing like that successful man you
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know you will be in 10 years, because it's going to take you years to develop that style,
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So with that, you know, with that lawyer example, a suit is a great option.
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However, you know, a lot of guys, maybe they work in blue collar jobs.
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Let's say they're an auto worker, or maybe they work in a factory down in Alabama.
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Whatever it may be, there is clothing, there are certain pieces.
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Maybe it's going to be a nice, you know, maybe up in Michigan, if they're an auto worker.
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I saw that Ford actually is moving some of their manufacturing back to Michigan.
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And when you're going to and from work, probably you're going to be wearing a jacket quite a
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But I would say for these guys, probably having some decent outerwear, maybe some Carhartts.
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You know, Carhartt, it's a good quality, made in the Midwest, I still believe.
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And I know whenever I used to do radio communication tower work, there were Carhartts, and then there
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But you would oftentimes splurge for the Carhartts, not because you were some hipster, but
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And when I was up on those radio communication towers, and it was, you know, this is in Iowa,
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I wanted something actually with higher armholes because it gave me more freedom of movement.
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And they just simply fit and looked and worked better.
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So it was about like having the right type of gear and being able to get the job done.
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And then the fact, you know, you talk about quality, but you're also talking about the
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So buying pieces that are maybe more expensive, but of higher quality is probably the more cost
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effective thing to do rather than having to buy new jackets or new pants or a new suit
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I mean, I am a big advocate of you buying less and what you have wearing it into the ground.
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Like everything, when you, you know, one thing I've, it's taken me years to do this, but
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when I look into my wardrobe, I love every single piece in there.
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And oftentimes, you know, that sometimes means I don't have a lot of variation in certain
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When it comes to shirts, I really like dark Navy shirts.
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I've probably got like 10 of them, but there are small different variation, you know, with
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the style, some of them have like a pocket on one chest and they have double pockets.
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Most of them have no pockets and they have contrasting buttons, but when it comes down
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It matches a lot of things in my wardrobe and, you know, that, that's just kind of my
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And, you know, I, so I, again, depending on what their career path is, you know, that's
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where I would steer them to, to find what they love, which they know looks good for them.
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And we can get into a lot more detail about complexion, all this other stuff.
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But once you start, you know, it becomes so easy for you to wear clothing that you love
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and you love the way you look when you walk out that door, you feel like a million bucks
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Yeah, no, I know exactly what you're saying because every time I buy a new shirt, my wife
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will send me a message or send me a text and she's like, let me guess, it's a blue checkered
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shirt or a black t-shirt because those are my two go-to items.
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So I definitely know what you're talking about, but how do you, how do you even begin to
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Because I know when I've tried to improve the way that I look with my clothes and that
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sort of thing that I feel somewhat uncomfortable or even out of place because it's not something
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So I'll take a step right back to what we talked about earlier, that style pyramid, fit,
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Actually, I'll put function ahead of the fabric, but imagine like a stool.
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First off, make sure that the clothing you own does actually fit you.
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And if you're not willing to invest in that clothing, to take it to a tailor, to get it
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adjusted to fit you, then it may not even be something that you want to keep.
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A lot of guys, they're wearing jeans, they never get them hemmed.
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You notice how they're literally tearing in the back because they're wearing them too
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So little, small things like that, actually wearing a pair that fits you properly, maybe
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Most men are wearing clothing that's way too large for them.
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And there's a difference between somebody being, you know, a lot of guys think that,
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You're just not used to wearing something that actually fits your body.
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And I'm not talking about wearing tight, skinny jeans here.
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No, if you want to get into that, our buddy Ryan Megan, he's all into skinny jeans.
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But you know, for me, I'm more of, okay, I'm going to, I'm not, I'm going to say if
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you are going for that loose carpenter type of jeans and you're not a carpenter, let's
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maybe just go with a regular pair, regular cut, go with Levi's, go with Lee, whatever one
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of the Wrangler, whatever the brand it is, but go with the regular cut and actually
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say, Hey, this actually doesn't, you know, I try wearing it for a day or two.
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Because one thing about jeans is they will stretch out, but getting and identifying that
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perfect pair of jeans, maybe getting it hemmed a bit, that right there is going to be a
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So often guys have all this billowing fabric in and around the waist area, get that trimmed
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Maybe you probably have certain colors that you gravitate towards naturally.
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Most men are pretty good at actually naturally picking out their favorite colors.
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We say we're, I mean, I know for me, green has always been my favorite color.
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I do like blue, but so I gravitate towards olive green.
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I've got a pair of olive green Chino, but I really like it in jackets.
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That's where I found that it works in my wardrobe.
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So there are certain colors that you gravitate towards and find out where you can, we can fit
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them in, but getting back to the fit item, you know, it's making sure those, get those
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If, you know, also looking at, do I need to rebuy an item?
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If there's something that you wear all the time, there is nothing wrong with what you
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said about, Hey, you know, going with a number of black t-shirts.
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If you like the way the black t-shirt looks on you, well, there was another guy's name
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Last time I heard he was pretty successful and he had a uniform, which most people remember
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He's got gray sweats, gray hoodies, gray shirts.
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I mean that he's to put up a picture of his wardrobe.
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I mean, it's, it's kind of crazy, but for other guys and he can do that.
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He owns a billion, both these guys are a billion dollar companies.
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In the banking industry, if you are, you know, you're working and you're having to wear
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a suit, there's nothing wrong with having a number of, hey, you really like navy blue.
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Maybe you've got a few variations, but you've got three to five navy blue suits.
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Maybe there's small variations with them and you keep your shirts pretty darn simple.
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Maybe you change up your ties, your pocket squares, the shoes, a few things like that.
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But that's perfectly fine because for me, the clothing is not, I'm not, I used the example
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They talk about peacocking and things like that.
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But if you look at the actual animal, it's, it's a, you know, it's a big deal, you know,
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It's a sign of good genetic material in, you know, their world.
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It's a big thing and it's not, you know, peacocks don't look at themselves as peacocking.
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Hey, I'm basically going to be able to pass my jeans on to the next generation and you
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know, that that's, so I've got a little bit of evolutionary biology in my background as
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So I'm, you know, for me, I look at, Hey, you know, what do you want to get from this
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And that's, you know, that's a whole nother topic I could get into with the why you dress
00:19:56.760
Gentlemen, just a quick pause to introduce you to the iron council.
00:19:59.580
This is our exclusive mastermind and it's reserved for the men who are willing to do more than
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they're willing to talk about being a better man.
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I mentioned earlier in the show, but starting next week, we're going to be talking about
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And this is crucial as you are on a journey to become the best man that you can be.
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So we're going to give you the tools, the resources, the guidance, the direction, and
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most importantly, we're going to give you the accountability to help you build and forge
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or wife, colleagues, anyone else that you may be interacting with on a daily basis.
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If you are ready to take your life to the next level, join me and the 220 plus men inside
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You can learn more and you can join forces with us at order of man.com slash iron council.
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Now, let me get back to my interview with Antonio.
00:20:51.360
You talk about even the consistency in the way that, you know, Bill Gates or Steve Jobs
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Is there a value, a perceived value from others in being somewhat and relatively consistent
00:21:08.300
Well, I mean, every time you go to see a doctor, what do you expect?
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I mean, if I've, it's two o'clock in the morning and my wife is home blown and, you
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know, she's in a big city and we need, you know, we've got the toilet backing up and
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there's a knock at the door, uh, cause I called, you know, a master, you know, a plumber
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And the guy outside looks like he's drunk and in a torn up t-shirt and, you know, flip
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Is she going to open the door, you know, with three young kids in the apartment?
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Uh, but if he, if he's got a nice uniform, if he's got, you know, his name tag there, Tim.
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And if I told her Tim would be stopping by and he's got the other, you know, Roto-Rooter
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over on the right hand, you know, it's like these things, they're small, but they're visual
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So I do think there is, you know, a sports jacket or a suit.
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It's not going to at the, you know, after someone has spoken with you for a while, it's
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But I look at it almost like a suit of armor because we have been bombarded with television
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and with everything we see that this is something we should trust.
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So I do like it because I do think it gives you a few extra seconds.
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And if you've got an important message, whether you're in sales, whether you're running a
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nonprofit, I do think that this can give you that few extra seconds so that you can get
00:22:30.660
And you know, the other side of this too, is that if you can stand out for the right
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reasons, I need to, I need to qualify that for the right reasons.
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I think that's really important too, because it's, it's really easy to get lost in this
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I know I use my, my beard, for example, I like having a beard, but the other side of
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I had a friend, he was actually a former, uh, former force Marine or Marines.
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Uh, and this guy, I mean, he bought a number of suits from me, but he started a business
00:23:07.540
in which they were selling high, I mean, surfboards as art.
00:23:11.340
And so he was going to all these big art exhibits in New York and everyone else is wearing suits
00:23:16.020
and really nice, but they were wearing surf gear, you know, at the, I mean, that was their
00:23:19.880
uniform and it made sense with what they were doing.
00:23:25.280
And, you know, I, I thought that that was a good call.
00:23:27.520
You know, it's right there, you know, right there.
00:23:31.740
It works with, but I think for a lot of guys, they haven't even thought this through.
00:23:35.740
They think, Oh, I'm a jeans and t-shirt kind of guy.
00:23:39.380
Everyone else is wearing the jeans and t-shirt with the same ball cap.
00:23:45.520
Most guys don't even know they are like, they're following the fashion trends that are currently
00:23:53.360
I never looked at it like that, but it's kind of like this default thing that we just fall
00:23:58.040
Because society puts out, this is the clothing that's available to the vast majority of us.
00:24:04.900
We wear what the herd is wearing because we don't necessarily want to stand out.
00:24:10.800
And I talk about this, you know, have the courage to be the best dressed man in the room.
00:24:16.920
And it does take courage because you will stand out.
00:24:21.500
And I'm not, you know, again, it gets back to your situation, the message you're trying
00:24:25.740
If you are a secret agent, of course, probably you don't want to stand out.
00:24:29.980
Let's get, you know, but for most guys, you know, they, they, they're wanting maybe to
00:24:34.940
They're, they're young and they're single, or maybe they're divorced and they're back
00:24:38.340
in the dating game, or maybe they've just got a new up and coming company and they want
00:24:42.760
to get that extra, you know, they, they want to get, they want people to remember them
00:24:47.040
and give them that few to that 10 seconds so that they can start.
00:24:52.220
So the other side of this, and maybe the opposite end of the spectrum or the extreme is, is the
00:24:57.620
Cause I think there's the antidote out there that says you should always dress one level
00:25:03.780
If you're going for an interview, dress one level up.
00:25:10.700
You know, when I talk about the style pyramid, I talked about, so the second thing besides fit
00:25:16.660
You got to make sure it's the right uniform for, for what you need.
00:25:20.840
So when I was in the Marines and I know you were in the army, you know, we had different
00:25:26.440
So we had our dress blues, which if you're going to have a Marine call, your Marine ball,
00:25:31.260
which was our big party on our birthday, you're wearing your dress blues.
00:25:35.780
But when I'm going out to the field, I'm wearing my camis.
00:25:43.320
So you've got all these different uniforms for different reasons.
00:25:48.200
And at the same time, they, they're appropriate for that particular space.
00:25:52.520
The flight suit is great because, you know, I can tell you, it was just such a great uniform
00:25:57.580
because you got basically rerunning commando under that thing.
00:26:01.580
You know, you could go party all night, show up in your flight suit and just roll back.
00:26:06.440
But that was such a, but that uniform is, is made so that you don't get caught on anything.
00:26:11.900
So you can go in and out of the cockpit easily.
00:26:16.420
You know, it's, I remember being in Virginia out in the field and, you know, you had to
00:26:20.520
treat those camis because you're getting covered with ticks.
00:26:23.200
You're out there, you know, you're just covered in this stuff or you're out going through the
00:26:28.720
That isn't, I mean, is rubbing against metal, is getting, you know, up against branches all
00:26:34.840
Or if it does, you know, you can stop, rip it and repair it.
00:26:37.580
So all of these things, they've got a time and a place.
00:26:41.600
And if you're overdressing, you're just dressing inappropriately because you never, I mean,
00:26:46.520
you don't want to wear a tuxedo to an event where everyone is dressing casually.
00:26:53.080
But at a black tie event, you do want to wear the tuxedo.
00:26:58.720
Or, you know, if it's black tie optional, then I guess you could wear the black suit.
00:27:05.160
You know, I even look at these celebrity award shows, for example, and they're always willing
00:27:11.540
And some people really land it and other people fall completely short.
00:27:15.540
And so I know it's really difficult at times to find that line.
00:27:19.100
But that fit function fabric, I think, makes it a little bit easier to understand what it
00:27:26.200
What are your thoughts about faking it till you make it?
00:27:29.480
Because there's a lot of guys and even guys listening to this that are at the point where
00:27:36.940
They want to get promotions, start businesses, but they don't quite have the confidence.
00:27:41.960
Do you suggest that somebody start internally, externally with their fashion, clothing, style
00:27:49.340
Well, you know, I think that that saying fake it till you make it sounds good because it
00:27:54.940
But I don't really like it because it's got this negative, like somehow that you have
00:28:00.740
I do think that there, every man has something to offer.
00:28:16.540
But you know what you got over that 52 year old guy that you're interviewing with?
00:28:20.800
You got 30 years ahead of you and he's probably wasted more than half of his, that 30 years.
00:28:29.140
You've got the ability to park, to, to party all night, still show up to work or work all
00:28:36.180
Uh, you've, you've just, there, there's a lot that you can still bring to the table.
00:28:40.720
So I, I almost like things that, you know, that I, I don't like that saying fake it till
00:28:45.420
you make it, I would say what you should do is you're looking just to put your best foot
00:28:51.340
I mean, this, this, this makes total sense outside of clothing.
00:28:53.940
I mean, cause I know when you want real men, real style, you're talking about more than
00:28:58.400
So what else should we consider when it comes to putting your best foot forward?
00:29:05.020
I use clothing as the vehicle to help guys start to get what they want out of life.
00:29:09.280
But we talk a lot about, you know, just everything that goes into appearances.
00:29:14.500
One of the things, whenever you talk to a guy that's maybe just left the military or
00:29:18.440
comes back from bootcamp, uh, one of his things, his parents oftentimes ask him is, wow, you
00:29:31.000
Whenever I would walk around, I would walk around like I had purpose because I do have
00:29:36.240
Uh, so I really try to, you know, work on that inner part.
00:29:39.040
So the body language, uh, what, what else we get into, uh, the presentation being
00:29:46.340
Uh, so working on improving your, uh, I mean, actually I just did a video on manners and
00:29:52.020
etiquette, very, you know, small things, or at least most people think they're pretty
00:29:56.760
But I think that manners and etiquette in general have become more important as we actually see
00:30:03.280
It used to be, we had to do business oftentimes face to face quite a bit more.
00:30:07.160
Nowadays, we're doing everything via Skype or we're doing things over, you know, we're on
00:30:11.240
separate sides of the world right now, but whenever you do actually meet people or you
00:30:16.160
engage with them, manners are incredibly important because they have an expectation of that you
00:30:21.440
are going to, you know, it's like if you have a bad experience with this person, you have
00:30:25.340
very few opportunities now to, to get that leveled up.
00:30:29.180
Or as you've probably seen on email or text, oftentimes intent or the emotion can be misconstrued.
00:30:37.800
And so if you don't know how to handle that, uh, you can really screw things up.
00:30:41.400
And yeah, we oftentimes bring in guest, uh, guest speakers.
00:30:46.320
She's helped me like with, you know, how to use text.
00:30:48.960
Um, you know, our, our friends, uh, AJ and Jordan over at the art of charm, they are just
00:30:54.160
incredibly good with, you know, the soft skills.
00:30:57.300
But that's kind of where I, I kind of gotten into a little bit over at real men, real style,
00:31:02.040
but oftentimes I'll defer people over to the guys that, you know, make that's their big
00:31:11.100
I mean, you've got what thousands now we've got just over 700, but we do have probably
00:31:18.600
So we got quite a few out there and it's something that I try to be ultra specific in some of my
00:31:24.440
Um, I do find that that's the information that guys really prize.
00:31:28.540
Are there any things, any items or, or, or any of the areas that you cover that are often
00:31:36.160
Because I know, you know, you can talk about finding a good suit.
00:31:39.700
You can talk about having a nice jacket or a nice pair of jeans or a nice pair of shoes.
00:31:42.900
Are there some common things that maybe get overlooked too frequently?
00:31:46.840
I think a lot of guys forget about cologne and fragrance.
00:31:49.760
I mean, there's, there's a big community of these guys and a lot of them, they really get
00:31:55.520
deep into it, but I find that most men aren't using it.
00:31:58.940
And one of the reasons being is that we're not as sensitive to it as women are, but it's
00:32:05.720
And it definitely can have a very, I put out a lot of studies.
00:32:09.100
One of the things we do at Roman Girl Style is I go into the stacks and we do a lot of research
00:32:13.560
and I was just finding all of this research on the power of fragrance, how when you wear
00:32:19.760
certain colognes, it can increase your alertness, how when you wear certain colognes, it can
00:32:24.180
actually increase your ability to, uh, you know, be trusted for people to trust you.
00:32:29.920
And you think about the implications in business.
00:32:32.580
I know one of the biggest companies or one of the biggest industries that's spending a
00:32:36.460
lot of money on this is the trucking industry, which I, I found kind of odd, but it turns out,
00:32:41.340
yeah, the reason that they were spending so much money is because think about it, a truck,
00:32:48.100
So if they could actually have certain sense that would keep their drivers more alert and
00:32:53.740
less likely to fall asleep, I mean, that's worth a lot.
00:32:56.600
It's worth millions and millions of dollars to an individual trucking company alone.
00:33:01.400
So, so things like this that are kind of, you know, over there, but yet a lot of guys don't
00:33:07.520
They don't think that they could have a signature fragrance or they depend on women to
00:33:12.660
And they ended up never wearing it when a guy has everything he needs, he can choose
00:33:16.840
and men are perfectly capable of selecting their own fragrance.
00:33:21.800
And so, yeah, I put out like a lot of infographics on how to wear it because I find, I find that
00:33:26.720
one of the things that as men, we don't like to, uh, we don't like to look like a fool.
00:33:31.600
And we feel that somehow asking basic questions that seem like a seven year old would ask somehow
00:33:41.000
So if you look at a lot of my information at Roman real style, it's very simple things
00:33:47.480
Yet that video that we just put one out today, I can tell you this video is going to do super
00:33:51.920
well because we give secret ways that keep your shirt tucked in all day, which a lot
00:33:55.960
of guys, well, maybe some guys in the military would have known like shirt stays, but we've
00:34:00.100
also talked about the military talk, how the underwear talk works.
00:34:03.280
I mean, it's, it's kind of funny, but on the other hand, if you're talking with a colleague
00:34:07.920
and because it's only nine o'clock in the morning and you've already tucked your shirt
00:34:11.260
in 10 times, you don't even notice that you just put your hands down your pants and just
00:34:15.740
look like you're grabbing your crotch in front of your female colleague.
00:34:19.360
And she's just, you don't, the thing is you don't notice it.
00:34:22.660
And she just is like aghast and you guys do this all the time.
00:34:29.420
And I try to help them understand that they're shooting themselves in the foot, in the feet
00:34:37.000
So let's just jump back to one of the things that you talked about, which was, I think the
00:34:41.320
premise basically of what it is you're trying to do, which is helping to get guys, helping
00:34:46.380
So talk to me a little bit about maybe the benefits even of improving your style.
00:34:50.260
Cause I think we talked a lot about how to tactically make this a little bit work in
00:34:55.040
your wardrobe, but what is the benefit of even doing this?
00:34:57.960
Like what are some of the success stories that you hear from the guys who are upping
00:35:02.920
Well, to get down to the core benefits, it really just comes down to, you're going to
00:35:07.640
improve your traction levels and you're going to make more money.
00:35:10.560
Now the making more money, uh, there's actually a guy named Hammer Mesh out of, uh, David Hammer
00:35:14.940
Mesh out of the university of Texas, where I went to school and he was in the school of
00:35:18.960
He wrote a book called beauty pays and he talked about, you know, they statistically showed in
00:35:25.580
And he's got a lot of, and there's many other things out there that you'd make like
00:35:34.680
That was average for that study, but you know, that right there.
00:35:40.900
It's specific, but when it comes down to it, the thing is, is you don't see the opportunities
00:35:45.520
you're missing when you don't look the part of, and you betray people's expectations because
00:35:51.200
you start that job at that bank and you never get promoted past teller and you kind of wonder
00:35:56.080
why, but you just figure that, Hey, maybe this isn't just a career path for you, but
00:35:59.700
it comes down to, they just didn't want to put you in front of, you know, some of their
00:36:06.020
Even though you had great skills, they just didn't think you had what it took to have those
00:36:11.080
And so the, you know, it was never translated or passed on to you and you missed that opportunity.
00:36:16.300
And that's where, you know, a lot of these opportunities are invisible to guys.
00:36:20.520
And that's where we, I try to show that, yeah, you will make more money.
00:36:24.860
And I love, I've got like a couple of hundred testimonials on my website where guys show these
00:36:31.400
stories about, you know, a lot of guys I know they want to be more attractive.
00:36:38.720
They want to, you know, in a sense, get the girl when, and people are going to ask them,
00:36:48.860
And I, and I do, you know, focus in a little bit on that, but I think the bigger thing,
00:36:54.160
and for me, I try to show them just, Hey guys, you know, it's about you develop, you have
00:37:00.960
And then this is just some, it's like a diamond.
00:37:04.600
You look at a piece of coal, you know, how does it become a diamond through heat?
00:37:10.540
And I look at, and then it becomes this beautiful polished stone, but it has to go through that
00:37:20.960
They go to great schools or they go to a, you know, maybe they have to sacrifice and they
00:37:25.140
go to maybe a not so great school, but they study their butts off and they work hard and
00:37:29.900
they just wonder, why am I not seeing the results?
00:37:32.240
And it's because no one can see what is inside and that, that clothing, that uniform, that,
00:37:38.700
that outfit and the mannerisms, all that, the body language, all of that is just the
00:37:43.680
shine so that the world can see what you have to offer.
00:37:51.780
I want to ask you a couple of questions before we shut things down today.
00:37:55.660
And the first question I did prep you for is what does it mean to be a man?
00:38:00.740
You know, for me, I would have to say, and I'm probably influenced by Brett over at the
00:38:09.640
I loved how he talked about, you know, it's kind of the opposite of being a child.
00:38:14.060
You know, to me, it's, I mean, I look at my wife, it's not the opposite of being a
00:38:17.560
I mean, my wife, when I'm up and I need to be up to go to the airport at four o'clock in
00:38:21.660
the morning, she's up at three 30 making me breakfast.
00:38:24.220
That woman, and I think all, you know, a lot of guys out there can say to have a partner,
00:38:29.380
to have someone behind that's got your back is amazing, but it's with my kids and I've
00:38:34.320
got four of them that I see that I'm constantly battling with these emotions, with these things
00:38:40.700
that are, you know, the selfishness, which all serves a purpose.
00:38:45.400
You know, kids had to be selfish when you're fighting for limited resources.
00:38:49.020
You know, when I see them not taking responsibility, when I see them kind of pushing something
00:38:54.840
So for me, becoming a man is simply, you know, mastering a lot of these primal emotions or
00:39:01.080
things and realizing that I have a great, I can contribute a lot to society.
00:39:07.940
And being a man is oftentimes having that courage and having the, you know, I think the will,
00:39:15.360
the spirit, whatever, whatever people call it, to constantly, you know, get up out of
00:39:24.900
I would have to say like, you know, there are mornings I just am not motivated.
00:39:28.080
I, I'm like any other guy out there, but I do think it's the law of averages.
00:39:33.060
And if I can just, if I can just be stepping a little bit, making a little bit of progress
00:39:38.820
every week, because not every day do I make progress, but some days I have great progress.
00:39:48.240
Well, Antonio, tell me a little bit about StyleCon, because I think too, there might be
00:39:51.420
a misconception that it's only about style and it's not guys.
00:39:54.740
I'm telling you that again, I've, I, this will be my third year in attendance.
00:39:59.860
We're probably going to rename it because I do think that that is a, you know, and so StyleCon,
00:40:05.800
you know, imagine 300 guys getting together and just really looking to learn from each other
00:40:12.760
to, it's, it's basically a three, uh, well now it's a two day party that, uh, I, and I
00:40:19.480
do, I mean it in a good way because I didn't want it to be a conference where you show up
00:40:23.820
and you've got to, you're trying to put on a show for people.
00:40:27.280
This is more of, I'm getting together with 300 of my friends and we're sharing best practices.
00:40:35.860
I know I keep the business day and even though guys may not be entrepreneurs or, but they,
00:40:43.380
And so what we talk about there is how to get better at your job, how to think like an owner,
00:40:47.580
how to, you know, understand earning power, how we do what we do.
00:40:50.920
And then we get into the development and there's always time for the personal development,
00:40:54.460
but this is about a man taking time because we get so busy in life that oftentimes we're not
00:41:00.240
taking that step back to say, am I even on the right path?
00:41:03.840
And I think to surround yourself with men who are doing things that are pretty darn amazing.
00:41:10.320
And most of us don't have that in our day-to-day lives.
00:41:12.940
We're surrounded just by people that are, Oh, that are content with average.
00:41:17.140
I can tell you, no one at StyleCon is content with average.
00:41:20.240
Everyone is there to find a way to, to get to the next level.
00:41:24.120
And as you've talked about, you know, every, you've experienced this, that people at higher
00:41:31.360
They're reaching down and finding out ways to pull those around them up, up to their
00:41:42.280
It is going to be February 3rd and 4th in Atlanta, Georgia.
00:41:51.140
And, uh, yeah, if you just type in men's StyleCon, it'll pop up and yeah, we'll probably,
00:42:04.560
We've got Eric over there from Beardbrand popping in, uh, Brock from, what is it?
00:42:14.700
So I'm looking forward to it and, uh, we'll make sure.
00:42:24.260
I told you, I told you, cause I knew you were talking with, uh, with my project manager,
00:42:30.460
You wanted to, I'm like, man, I'm like, you're one of our best speakers.
00:42:33.700
I love having, I mean, if, if you have, if you're listening and you haven't seen Ryan
00:42:37.800
in person, you need to, because this guy can hold a room.
00:42:47.380
I got to tell you, I got to tell you, I really do.
00:42:49.080
I mean, I, if I were to rewind two years ago, there's a few moments that I really attribute
00:42:54.160
a lot of the success and the reason guys are even listening to this show right now.
00:42:57.540
And a large part of that is what you and Aaron have put together.
00:43:00.060
And of course the other guys that I've met at StyleCon and have been able to develop
00:43:04.620
So I appreciate the way that you show up, but I appreciate the dedication to your craft
00:43:07.920
and Antonio, thanks again for coming on the show today.
00:43:14.440
Mr. Antonio Centeno sharing what it takes to improve your style.
00:43:17.460
If you can, I would highly, highly recommend that you come to StyleCon February 3rd and
00:43:22.460
I'm going to be speaking along with some incredibly successful men.
00:43:26.300
And if you do register, you got to let me know.
00:43:28.000
Make sure you let me know as we are going to be doing an Order of Man get together on the
00:43:31.460
evening of the 2nd to get to know each other a little bit better.
00:43:34.160
You can get the details at orderofman.com slash StyleCon2017.
00:43:43.620
Now, one last reminder, go check out our exclusive mastermind, The Iron Council.
00:43:47.240
Again, the tools, the skills, the accountability, the resources, everything that you need in
00:43:51.520
order to forge strong relationships with a band of brothers, colleagues, kids, a wife
00:43:56.120
or a girlfriend, essentially anyone that you interact with from day to day.
00:43:59.340
You can learn more about that at orderofman.com slash Iron Council.
00:44:03.860
I'll look forward to talking with you on Friday for our Friday Field Notes.
00:44:06.200
But until then, take action and become the man you were meant to be.
00:44:09.800
Thank you for listening to the Order of Man podcast.
00:44:12.660
You're ready to take charge of your life and be more of the man you were meant to be.
00:44:16.720
We invite you to join the order at orderofman.com.