Order of Man - 097： A Man of Style ｜ Antonio Centeno

00:00:00.000 Men, make sure you stay with me on this one because style, although it is often overlooked,

00:00:04.280 really is a critical component of helping you become a better man.

00:00:07.520 More often than not, the way you look and the way that you show up says a lot to other

00:00:11.260 people about who you are.

00:00:13.040 My guest today, Antonio Centeno with Real Men, Real Style, shares with us how important

00:00:17.100 style is, the benefits of improving the way you look, what core components you should

00:00:22.380 consider when improving your wardrobe, and how you can become a man of style.

00:00:26.360 You're a man of action.

00:00:27.440 You live life to the fullest.

00:00:29.320 Embrace your fears and boldly chart your own path.

00:00:32.260 When life knocks you down, you get back up one more time, every time.

00:00:36.720 You are not easily deterred or defeated, rugged, resilient, strong.

00:00:41.740 This is your life.

00:00:42.860 This is who you are.

00:00:44.300 This is who you will become at the end of the day, and after all is said and done, you can

00:00:49.340 call yourself a man.

00:00:51.360 Gentlemen, what is going on today?

00:00:52.560 My name is Ryan Mickler, and I am the host and the founder of Order of Man.

00:00:55.520 Whether you're new or have been listening to us for the last couple of years, you are

00:00:58.680 now tuned into the best podcast available for men.

00:01:02.540 Today, we're talking specifically about style, but we also cover health, relationships, peak

00:01:07.340 performance, self-defense, psychology, just about anything else that is going to help you

00:01:11.460 and I become better men.

00:01:13.140 Now, if you don't already know, this is an interview show, but we also have a show released

00:01:17.040 each and every Friday where I share some of my thoughts with you from throughout the week.

00:01:20.540 But with that said, if you want more information, you can go to orderofman.com slash 097 for

00:01:26.420 the notes on this show and also go to facebook.com slash groups slash order of man.

00:01:31.880 You're going to join 18,000 men over there having thousands of conversations about what

00:01:37.060 it means to be a man and how to improve every facet of your life.

00:01:40.980 Also, I know I mentioned this every single week, but make sure you check out our exclusive

00:01:44.680 mastermind, The Iron Council.

00:01:46.320 This is a brotherhood guys of 200 plus men who are doing everything they can to improve

00:01:51.580 their lives.

00:01:52.360 We're wrapping up the discussion this month on time management, but next month, next

00:01:55.980 week, we're moving into the month of February and we're going to be having the discussion

00:01:59.360 about forging strong relationships.

00:02:02.360 So we're going to give you all the tools, the resources, skills, accountability to help

00:02:06.000 you in your relationships with friends and colleagues, kids, your wife or your girlfriend,

00:02:10.340 anyone else that you might have a relationship with.

00:02:12.340 I'm going to talk about that more during our break, but for now, head to orderofman.com

00:02:16.040 slash ironcouncil.

00:02:17.220 Now, let me go ahead and introduce you to my guest today and friend, Antonio Centeno.

00:02:21.100 I initially came across Antonio's work with Real Men, Real Style as I was considering launching

00:02:26.260 Order of Man in early 2015.

00:02:29.420 But since then, I've been able to build a relationship and a friendship with him.

00:02:33.820 This man knows a ton about style and fashion and not just clothing, but the psychology of increasing

00:02:39.600 your style, body language, manners and mannerisms, and just about anything else that's going to

00:02:44.060 help you increase your overall presence, the presence that you have in this world.

00:02:48.340 He's the founder of Real Men, Real Style, like I previously mentioned, but he's got over

00:02:52.460 a million subscribers on his YouTube channel.

00:02:55.040 And we talk about this at a little bit in the show, but he's got over 700 videos there

00:02:58.720 and he literally has thousands of articles, videos, courses.

00:03:02.520 They're all going to help you understand how clothing fits into this conversation of masculinity.

00:03:07.580 He's the co-founder of Men's Style Con along with Aaron Marino with I Am Alpha M.

00:03:12.320 And we do talk a little bit about this during the show, but it is definitely something that

00:03:16.200 you should consider attending if you really want to be a man of style.

00:03:21.300 Antonio, what's going on?

00:03:22.160 Thanks for joining me on the show today.

00:03:23.680 Hey, you're welcome, Ryan.

00:03:24.660 It's good to be here.

00:03:25.380 You are all the way in Ukraine, so we're on the other side of the planet. 1.00

00:03:28.700 But nonetheless, we're making this work, right?

00:03:31.220 That's right.

00:03:32.100 That's right.

00:03:32.520 And we'll be together here soon.

00:03:33.780 Going to be at my Style Con event.

00:03:35.140 And yeah, we were just talking right before this interview how it is great to see people

00:03:41.160 on a regular basis and to be a part of their growth.

00:03:44.080 Yeah.

00:03:44.200 Well, no, I got to tell you, I appreciate everything that you – in fact, you may or may not know

00:03:49.080 this, but I actually attribute Style Con two years ago to actually the launch.

00:03:53.340 It corresponded with the launch of Order of Man and I attribute a lot of the success,

00:03:56.580 early success of Order of Man to the event that you put on and the connections that I made

00:04:01.000 with you and Aaron and all the other guys and the ability that we've had to stay in touch.

00:04:04.260 So I got to tell you, first and foremost, I appreciate you and what you've done and

00:04:07.220 how you've showed up for me in my life and business as well.

00:04:10.520 Hey, you're welcome, man.

00:04:11.400 I'm still waiting for that check though.

00:04:12.720 It's coming.

00:04:13.380 Just keep waiting.

00:04:14.060 It takes a long time to get to Ukraine.

00:04:15.920 So –

00:04:16.320 Hey, so I want to ask you because this is a question that gets brought up a lot and

00:04:21.800 I think there's maybe some misunderstanding or just some misinformation about style and what

00:04:27.400 role style actually plays in masculinity and that's the conversation I want to have with

00:04:32.000 you today.

00:04:32.420 Would you mind maybe giving us a brief overview of why style is even critical in the conversation

00:04:38.060 of masculinity?

00:04:39.980 Sure.

00:04:40.380 I don't get that deep.

00:04:42.880 I think you've probably had or you've talked about other guys like Brett over at the Art

00:04:46.640 of Manliness and Tanner Guzzi over at Masculine Style or what they covered there.

00:04:52.000 For me, it's pretty darn simple.

00:04:54.440 When I was in the United States Marine Corps, Marines paid attention to the uniforms and we

00:04:59.080 had inspections, it was just something that initially, you know, I didn't understand like

00:05:03.660 really what's the point?

00:05:04.720 Why are they so specific?

00:05:06.480 It's about attention to detail and it's also about an understanding that when you live in

00:05:12.080 a very visual world and that you look at a lion, you look at a lion's mane, what does

00:05:16.780 that symbolize?

00:05:17.800 For that animal, it symbolizes health.

00:05:20.000 It symbolizes where he's at in his life and where he fits in society.

00:05:25.400 And, you know, you look at peacocks, same thing.

00:05:27.700 You look, I mean, just throughout the animal kingdom.

00:05:29.440 And I think with men in general, our image, our style, our presentation, whatever you want

00:05:35.500 to call it.

00:05:36.360 And I think that's where a lot of the problem runs into is people have, you know, they just,

00:05:40.420 it's the same thing, but they view it differently.

00:05:42.720 However you want to say it, for me, it's about how you present yourself in society.

00:05:48.380 So people make that snap judgment.

00:05:50.600 And I do think that a man has to have a strong inner core.

00:05:54.240 He needs to stand for something.

00:05:55.900 He needs to spend time on his education and self-development.

00:05:59.200 But how we present ourselves to the world is one of our main, if not for most people,

00:06:04.060 their main sense of making sense of this world.

00:06:06.840 So why would you shoot yourself in the foot and put out a, you know, give this feeling that

00:06:11.700 you aren't that, that man that you want to represent, that you know yourself to be.

00:06:16.340 Right.

00:06:16.540 Yeah.

00:06:16.760 You know, what's really fascinating as you talk about this is that a lot of guys will

00:06:21.240 say, well, that's not fair.

00:06:23.440 It shouldn't be based on the way we look.

00:06:25.680 You hear this in society today, but my thought is that's reality.

00:06:28.940 So why not?

00:06:29.640 We, why don't we operate in reality and just accept the fact and use it to our advantage

00:06:33.380 rather than our disadvantage, right?

00:06:35.220 That's a bad word in my household.

00:06:36.960 The word fair.

00:06:37.780 I talked to my kids about that.

00:06:39.000 I'm like, life is not fair.

00:06:40.960 And I need to, I don't know who started pushing out that we were all going to be treated

00:06:45.320 equal.

00:06:45.740 But if you look around, I mean, you know, I'm, I'm happy that, you know, I don't want

00:06:51.820 to, you know, get off topic too much, but you know, life is not fair and just go to a kid's

00:06:57.120 cancer ward.

00:06:57.800 That's not fair at all.

00:06:59.060 You know, these kids did nothing and they're, they're dying of cancer and you know, it, life

00:07:03.540 is just what it is and it's the reality.

00:07:05.940 And if you don't deal with it, I mean, I look at the kids that, because I was, you know,

00:07:10.720 I've got, I've got friends that are, you know, dealt with stuff like that.

00:07:13.900 And to me, what gets people through that is that they don't, they don't look at the suck

00:07:18.560 and how bad it is.

00:07:19.500 They, they, they make, may have a little bit of humor with it.

00:07:21.920 They have fun with it.

00:07:22.740 They say, well, at least, you know, I'm going to, um, you know, they, they approach it with

00:07:26.940 that, that mentality.

00:07:27.960 But I think if you're saying it's not fair, what you're saying is it's just not a priority to

00:07:32.620 me or I don't understand it and therefore I don't want to put effort or I'm lazy or

00:07:36.260 I just wanted to hand it to you and I'm sorry, but nothing in life that is worth having is

00:07:42.080 going to be handed to you.

00:07:43.580 Yeah.

00:07:43.780 Yeah.

00:07:44.020 Great point.

00:07:44.660 Solid point.

00:07:45.400 So I'm going to go back to one of the animals you used as an example, because I think this

00:07:49.540 is the extreme that I think a lot of guys will take this to as well.

00:07:52.460 You mentioned peacocks and I think what a lot of guys, especially the quote unquote manly

00:07:56.400 men are maybe concerned that if they improve their style, they don't want to take it too 0.98

00:08:02.420 far or don't want to be ridiculed or don't want to go overboard with this idea of being

00:08:07.500 fashionable because they, they will probably get mocked to some degree.

00:08:10.880 Talk to me a little bit about that and your thoughts around that.

00:08:13.340 Well, you know, that's the same guy that maybe is in pretty bad shape and he says, well,

00:08:16.900 you know, I don't want to start lifting weights because I don't want to become really

00:08:19.340 buff.

00:08:19.940 It's like, well, come on.

00:08:21.340 You know, that's a, that's a good problem to have when you've got people saying, wow,

00:08:26.380 you know, you're really are looking good.

00:08:28.160 You're making me look bad.

00:08:29.420 Okay.

00:08:29.940 That, that you may want to tone it down.

00:08:32.020 You may want to reevaluate your style.

00:08:34.300 You may want to change things up a bit and more go for an understated look, but that's

00:08:38.300 a good problem.

00:08:39.280 You know, versus where you, most guys are at right now is they're wearing clothing that's

00:08:42.900 two sizes too big.

00:08:44.160 So, you know, I, I don't really, I go back at that.

00:08:47.300 I'm like, let's, let's have that problem because that's a better one than where you're at

00:08:51.620 currently right now, which is most guys don't even care.

00:08:54.980 They don't even, they don't even know that this is something that is holding them back.

00:08:59.920 Why is that?

00:09:00.800 Why?

00:09:01.020 I mean, is that, is that something that just, why is it not on their radar?

00:09:05.140 I think, you know, there's a lot of factors that go into that.

00:09:08.280 It used to be, you know, that we understood the importance of presentation.

00:09:11.940 I mean, you go back and you look at various presidents throughout history.

00:09:15.360 I mean, these guys were sharp dressed men.

00:09:17.240 George Washington, you know, wore a pair of shoes with diamond buckles on them.

00:09:21.140 I mean, these were guys that, you know, he wore false teeth.

00:09:24.240 He wore a wig for a reason.

00:09:26.400 The wig symbolized actually your position in society, who you were, all of these things.

00:09:31.340 I mean, they paid attention.

00:09:32.440 And then at some point we started devaluing somehow putting, trying to push it down.

00:09:37.820 I don't think there's a great plot out there.

00:09:40.100 I just simply think that, you know, you look at manufacturing a lot.

00:09:43.700 You know, it used to be that all men had custom clothing because all of us had to make our

00:09:47.560 own clothing.

00:09:48.300 Then about a hundred years ago, we had the manufacturers come in a lot of off-the-rack

00:09:52.580 clothing, mass manufactured.

00:09:54.860 And guess what?

00:09:55.480 For mass cheap manufactured clothing, you want to have something that fits everybody.

00:10:00.280 Therefore, it fits nobody.

00:10:02.260 And that's in a lot of skills like tailoring, like getting clothing to adjust.

00:10:06.460 It has become less.

00:10:08.220 It's just something we don't do because our clothing has become so cheap.

00:10:12.380 It used to be that you had to save up.

00:10:14.480 You didn't have actually much clothing.

00:10:16.440 And so you wore what you had again and again.

00:10:19.360 It had to be interchangeable.

00:10:20.940 It wasn't a, it was a luxury to have nice clothing.

00:10:25.060 And nowadays it's become something where we spend a lot of money on things that didn't

00:10:29.140 exist before.

00:10:30.080 So we're spending big money on an iPhone, but yet we're not wanting to invest in a

00:10:34.520 pair of shoes or a sports jacket, which is probably going to actually get a much stronger

00:10:38.760 symbol of who we are and what we stand for.

00:10:41.280 Right.

00:10:41.460 And you talk about this a lot.

00:10:42.740 And this is something that I've learned even just over the past couple of years, because

00:10:45.340 I don't consider myself someone to be a fashionable or even frankly, a stylish guy.

00:10:50.540 But one of the things that I've learned a lot from you and some of the other speakers and

00:10:54.780 bloggers at StyleCon is the concept of buying timeless items that are very versatile.

00:11:02.180 Talk to me about that because you could break the bank, but I don't think you need to if you're

00:11:06.480 trying to improve your style.

00:11:08.460 Sure.

00:11:08.700 You know, I go down to my style pyramid, which is fit, fabric and function.

00:11:13.940 And, you know, if you follow those things right there, you're going to be able to, you're

00:11:18.420 going to be able to spend money and not waste it.

00:11:20.780 So I do try to identify certain things in the man's wardrobe.

00:11:23.880 It really depends on what his career needs are.

00:11:26.920 And I like to focus there first, because when you're going out there, whether you're a banker,

00:11:31.000 whether you're a consultant, whether you are a master electrician, whether you are a, you

00:11:36.040 know, you sweep the streets, whatever it is you do, there's oftentimes a uniform.

00:11:40.540 And I want to make sure that guys are dressing appropriately, that they're dressing in a manner

00:11:44.980 like if you're a young up and coming lawyer, in your mind, there is a vision of what a successful

00:11:52.040 lawyer looks like.

00:11:53.480 Well, you might as well start practicing becoming that and dressing like that successful man you

00:11:58.820 know you will be in 10 years, because it's going to take you years to develop that style,

00:12:03.860 to get used to wearing it.

00:12:05.600 And you're right.

00:12:06.560 So with that, you know, with that lawyer example, a suit is a great option.

00:12:10.960 However, you know, a lot of guys, maybe they work in blue collar jobs.

00:12:14.320 Let's say they're an auto worker, or maybe they work in a factory down in Alabama.

00:12:18.620 Whatever it may be, there is clothing, there are certain pieces.

00:12:22.720 Maybe it's going to be a nice, you know, maybe up in Michigan, if they're an auto worker.

00:12:26.600 I saw that Ford actually is moving some of their manufacturing back to Michigan.

00:12:30.220 Great thing.

00:12:30.840 But Michigan has some pretty tough winters.

00:12:32.920 And when you're going to and from work, probably you're going to be wearing a jacket quite a

00:12:37.480 bit, getting in and out of your vehicle.

00:12:38.960 But I would say for these guys, probably having some decent outerwear, maybe some Carhartts.

00:12:44.720 You know, Carhartt, it's a good quality, made in the Midwest, I still believe.

00:12:48.820 And I know whenever I used to do radio communication tower work, there were Carhartts, and then there

00:12:55.040 were a lot of other imitation.

00:12:56.660 But you would oftentimes splurge for the Carhartts, not because you were some hipster, but

00:13:01.220 they actually were made of better quality.

00:13:03.900 They stood up to the test of time.

00:13:05.500 And when I was up on those radio communication towers, and it was, you know, this is in Iowa,

00:13:10.000 it's freezing cold.

00:13:10.940 I wanted something actually with higher armholes because it gave me more freedom of movement.

00:13:15.560 And they just simply fit and looked and worked better.

00:13:18.820 So it was about like having the right type of gear and being able to get the job done.

00:13:22.900 And then the fact, you know, you talk about quality, but you're also talking about the

00:13:26.720 fact that they're just going to last longer.

00:13:28.280 So buying pieces that are maybe more expensive, but of higher quality is probably the more cost

00:13:35.060 effective thing to do rather than having to buy new jackets or new pants or a new suit

00:13:39.140 every single year, right?

00:13:41.660 Yeah.

00:13:42.040 I mean, I am a big advocate of you buying less and what you have wearing it into the ground.

00:13:48.400 Like everything, when you, you know, one thing I've, it's taken me years to do this, but

00:13:53.120 when I look into my wardrobe, I love every single piece in there.

00:13:58.240 And oftentimes, you know, that sometimes means I don't have a lot of variation in certain

00:14:01.720 items because I, I love certain colors.

00:14:04.140 I love certain looks.

00:14:05.040 When it comes to shirts, I really like dark Navy shirts.

00:14:08.840 I've probably got like 10 of them, but there are small different variation, you know, with

00:14:12.520 the style, some of them have like a pocket on one chest and they have double pockets.

00:14:16.560 Most of them have no pockets and they have contrasting buttons, but when it comes down

00:14:20.440 to it, I love that look.

00:14:22.060 It matches a lot of things in my wardrobe and, you know, that, that's just kind of my

00:14:26.100 go-to pieces.

00:14:27.580 And, you know, I, so I, again, depending on what their career path is, you know, that's

00:14:32.080 where I would steer them to, to find what they love, which they know looks good for them.

00:14:36.520 And we can get into a lot more detail about complexion, all this other stuff.

00:14:40.140 And I cover that over on my website.

00:14:41.460 But once you start, you know, it becomes so easy for you to wear clothing that you love

00:14:46.780 and you love the way you look when you walk out that door, you feel like a million bucks

00:14:50.500 and people pick up on that confidence.

00:14:52.620 Oh, for sure.

00:14:53.160 Yeah, no, I know exactly what you're saying because every time I buy a new shirt, my wife 1.00

00:14:56.720 will send me a message or send me a text and she's like, let me guess, it's a blue checkered

00:15:00.740 shirt or a black t-shirt because those are my two go-to items.

00:15:04.180 So I definitely know what you're talking about, but how do you, how do you even begin to

00:15:08.180 find your style or even level up your style?

00:15:11.080 Because I know when I've tried to improve the way that I look with my clothes and that

00:15:16.680 sort of thing that I feel somewhat uncomfortable or even out of place because it's not something

00:15:23.540 that I'm used to.

00:15:24.860 So I'll take a step right back to what we talked about earlier, that style pyramid, fit,

00:15:29.760 fabric and function.

00:15:31.440 Actually, I'll put function ahead of the fabric, but imagine like a stool.

00:15:34.660 So it's got three legs.

00:15:35.580 First off, make sure that the clothing you own does actually fit you.

00:15:40.960 And if you're not willing to invest in that clothing, to take it to a tailor, to get it

00:15:44.800 adjusted to fit you, then it may not even be something that you want to keep.

00:15:48.560 So a nice, well-fitted pair of jeans.

00:15:51.040 A lot of guys, they're wearing jeans, they never get them hemmed.

00:15:54.120 So they're wearing them too long.

00:15:55.660 And you can tell because look at the back.

00:15:57.080 You notice how they're literally tearing in the back because they're wearing them too

00:16:01.100 long.

00:16:01.220 So little, small things like that, actually wearing a pair that fits you properly, maybe

00:16:06.320 size down.

00:16:07.160 Most men are wearing clothing that's way too large for them.

00:16:10.900 And there's a difference between somebody being, you know, a lot of guys think that,

00:16:15.120 oh, it's going to be uncomfortable.

00:16:16.240 It's going to be too tight.

00:16:17.460 Not necessarily.

00:16:18.320 You're just not used to wearing something that actually fits your body.

00:16:22.400 And I'm not talking about wearing tight, skinny jeans here.

00:16:25.740 No, if you want to get into that, our buddy Ryan Megan, he's all into skinny jeans.

00:16:30.000 That's exactly what came to mind for me too.

00:16:32.200 Yeah.

00:16:32.700 And Ryan, Ryan does his thing.

00:16:34.720 I love his, I mean, he, he is great.

00:16:37.180 And definitely go check out what Ryan's doing.

00:16:39.060 He's a good friend.

00:16:40.020 But you know, for me, I'm more of, okay, I'm going to, I'm not, I'm going to say if

00:16:44.440 you are going for that loose carpenter type of jeans and you're not a carpenter, let's

00:16:49.220 maybe just go with a regular pair, regular cut, go with Levi's, go with Lee, whatever one

00:16:54.760 of the Wrangler, whatever the brand it is, but go with the regular cut and actually

00:16:59.000 say, Hey, this actually doesn't, you know, I try wearing it for a day or two.

00:17:03.040 Because one thing about jeans is they will stretch out, but getting and identifying that

00:17:06.880 perfect pair of jeans, maybe getting it hemmed a bit, that right there is going to be a

00:17:11.260 big step for a lot of guys.

00:17:12.560 Then all of a sudden it's shirts on shirts.

00:17:15.480 So often guys have all this billowing fabric in and around the waist area, get that trimmed

00:17:20.720 in.

00:17:21.300 Maybe you probably have certain colors that you gravitate towards naturally.

00:17:25.620 Most men are pretty good at actually naturally picking out their favorite colors.

00:17:30.280 We're just drawn to them.

00:17:31.140 We say we're, I mean, I know for me, green has always been my favorite color.

00:17:34.440 I do like blue, but so I gravitate towards olive green.

00:17:38.640 I've got some olive green sports jackets.

00:17:40.500 I've got an olive green shirt.

00:17:42.100 I've got a pair of olive green Chino, but I really like it in jackets.

00:17:45.880 That's where I found that it works in my wardrobe.

00:17:48.200 So there are certain colors that you gravitate towards and find out where you can, we can fit

00:17:51.860 them in, but getting back to the fit item, you know, it's making sure those, get those

00:17:56.840 shirts adjusted.

00:17:57.780 If, you know, also looking at, do I need to rebuy an item?

00:18:01.500 If there's something that you wear all the time, there is nothing wrong with what you

00:18:05.820 said about, Hey, you know, going with a number of black t-shirts.

00:18:09.280 If you like the way the black t-shirt looks on you, well, there was another guy's name

00:18:12.760 was Steve Jobs.

00:18:13.620 Last time I heard he was pretty successful and he had a uniform, which most people remember

00:18:18.500 it was that turtleneck.

00:18:20.100 It was those jeans.

00:18:21.220 It was those, it was those new balance.

00:18:22.780 I think there were new balance running shoes.

00:18:24.680 I mean, that was his uniform.

00:18:26.300 He, you know, he wore it again and again.

00:18:28.380 Mark Zuckerberg, same thing.

00:18:29.900 He's got gray sweats, gray hoodies, gray shirts.

00:18:33.440 I mean that he's to put up a picture of his wardrobe.

00:18:36.520 It's the same thing.

00:18:37.660 I mean, it's, it's kind of crazy, but for other guys and he can do that.

00:18:41.220 He owns a billion, both these guys are a billion dollar companies.

00:18:44.080 They can do that.

00:18:45.100 But you know what?

00:18:45.760 In the banking industry, if you are, you know, you're working and you're having to wear

00:18:49.120 a suit, there's nothing wrong with having a number of, hey, you really like navy blue.

00:18:53.540 Maybe you've got a few variations, but you've got three to five navy blue suits.

00:18:57.600 Maybe there's small variations with them and you keep your shirts pretty darn simple.

00:19:01.900 Maybe you change up your ties, your pocket squares, the shoes, a few things like that.

00:19:05.880 But that's perfectly fine because for me, the clothing is not, I'm not, I used the example

00:19:12.120 of the peacock, but that's often misused.

00:19:14.680 I know it's in the pickup area.

00:19:16.020 They talk about peacocking and things like that.

00:19:18.660 But if you look at the actual animal, it's, it's a, you know, it's a big deal, you know,

00:19:22.920 to be able to grow.

00:19:24.080 It's a sign of health.

00:19:25.380 It's a sign of good genetic material in, you know, their world.

00:19:29.300 It's a big thing and it's not, you know, peacocks don't look at themselves as peacocking.

00:19:33.520 They just look at it.

00:19:34.200 Hey, I'm basically going to be able to pass my jeans on to the next generation and you 0.98

00:19:39.860 know, that that's, so I've got a little bit of evolutionary biology in my background as

00:19:43.800 well.

00:19:44.060 So I'm, you know, for me, I look at, Hey, you know, what do you want to get from this

00:19:49.680 clothing?

00:19:50.140 And that's, you know, that's a whole nother topic I could get into with the why you dress

00:19:54.540 and all that stuff.

00:19:56.760 Gentlemen, just a quick pause to introduce you to the iron council.

00:19:59.580 This is our exclusive mastermind and it's reserved for the men who are willing to do more than

00:20:04.560 they're willing to talk about being a better man.

00:20:06.420 I mentioned earlier in the show, but starting next week, we're going to be talking about

00:20:09.820 forging strong relationships.

00:20:11.560 And this is crucial as you are on a journey to become the best man that you can be.

00:20:16.080 So we're going to give you the tools, the resources, the guidance, the direction, and

00:20:19.260 most importantly, we're going to give you the accountability to help you build and forge

00:20:23.080 strong relationships with friends, a band of brothers, for example, kids, your girlfriend

00:20:27.500 or wife, colleagues, anyone else that you may be interacting with on a daily basis.

00:20:31.600 If you are ready to take your life to the next level, join me and the 220 plus men inside

00:20:37.560 of the iron council and surround yourself with other guys who want to succeed.

00:20:40.860 And they're willing to do what it takes to ensure that they do.

00:20:43.380 You can learn more and you can join forces with us at order of man.com slash iron council.

00:20:47.740 I hope to see you inside.

00:20:49.200 Now, let me get back to my interview with Antonio.

00:20:51.360 You talk about even the consistency in the way that, you know, Bill Gates or Steve Jobs

00:20:58.760 or Mark Zuckerberg show up in the world.

00:21:00.880 Is there a value, a perceived value from others in being somewhat and relatively consistent

00:21:06.540 in your appearance?

00:21:08.300 Well, I mean, every time you go to see a doctor, what do you expect?

00:21:11.220 Sure.

00:21:11.540 Yeah.

00:21:11.680 The white coat.

00:21:12.420 Yeah.

00:21:13.040 The white coat.

00:21:13.660 I mean, for some industries, yeah.

00:21:15.080 I mean, if I've, it's two o'clock in the morning and my wife is home blown and, you

00:21:19.360 know, she's in a big city and we need, you know, we've got the toilet backing up and 0.99

00:21:23.340 there's a knock at the door, uh, cause I called, you know, a master, you know, a plumber

00:21:27.240 to come in and help fix the situation.

00:21:28.880 And the guy outside looks like he's drunk and in a torn up t-shirt and, you know, flip

00:21:33.440 flops.

00:21:33.840 Is she going to open the door, you know, with three young kids in the apartment?

00:21:38.460 Right.

00:21:38.620 No, she's going to say, who is it?

00:21:39.940 Yeah.

00:21:40.060 Who is this guy?

00:21:40.980 Uh, but if he, if he's got a nice uniform, if he's got, you know, his name tag there, Tim.

00:21:46.100 And if I told her Tim would be stopping by and he's got the other, you know, Roto-Rooter

00:21:50.460 over on the right hand, you know, it's like these things, they're small, but they're visual

00:21:54.420 and that's, you know, that sends that signal.

00:21:56.960 So I do think there is, you know, a sports jacket or a suit.

00:22:00.900 It's not going to at the, you know, after someone has spoken with you for a while, it's

00:22:05.260 not going to protect you for everything.

00:22:06.620 But I look at it almost like a suit of armor because we have been bombarded with television

00:22:12.460 and with everything we see that this is something we should trust.

00:22:16.320 So I do like it because I do think it gives you a few extra seconds.

00:22:19.700 And if you've got an important message, whether you're in sales, whether you're running a

00:22:23.660 nonprofit, I do think that this can give you that few extra seconds so that you can get

00:22:29.000 your message across.

00:22:30.180 Yeah.

00:22:30.660 And you know, the other side of this too, is that if you can stand out for the right

00:22:34.360 reasons, I need to, I need to qualify that for the right reasons.

00:22:37.040 I think that's really important too, because it's, it's really easy to get lost in this

00:22:41.140 sea of sameness.

00:22:42.280 I know I use my, my beard, for example, I like having a beard, but the other side of

00:22:46.720 it is that it distinguishes me.

00:22:48.260 It sets me apart.

00:22:49.060 It makes me unique.

00:22:49.940 And so people begin to recognize that.

00:22:52.180 And even I can stand out from a crowd.

00:22:54.280 So, so that's part of the deal too, I think.

00:22:56.780 Right.

00:22:57.700 Oh yeah.

00:22:58.320 Yeah.

00:22:58.500 I had a friend, he was actually a former, uh, former force Marine or Marines.

00:23:02.900 Uh, and this guy, I mean, he bought a number of suits from me, but he started a business

00:23:07.540 in which they were selling high, I mean, surfboards as art.

00:23:11.340 And so he was going to all these big art exhibits in New York and everyone else is wearing suits

00:23:16.020 and really nice, but they were wearing surf gear, you know, at the, I mean, that was their

00:23:19.880 uniform and it made sense with what they were doing.

00:23:23.000 And they also stood out from the crowd.

00:23:25.280 And, you know, I, I thought that that was a good call.

00:23:27.520 You know, it's right there, you know, right there.

00:23:30.500 They stand out, they're memorable.

00:23:31.740 It works with, but I think for a lot of guys, they haven't even thought this through.

00:23:35.740 They think, Oh, I'm a jeans and t-shirt kind of guy.

00:23:38.480 We'll look around.

00:23:39.380 Everyone else is wearing the jeans and t-shirt with the same ball cap.

00:23:42.500 Sure.

00:23:42.740 You are following a fashion trend.

00:23:44.980 I'm sorry.

00:23:45.520 Most guys don't even know they are like, they're following the fashion trends that are currently

00:23:50.480 going on right now.

00:23:51.560 And they don't even know it.

00:23:52.520 Oh yeah.

00:23:52.780 That's interesting.

00:23:53.360 I never looked at it like that, but it's kind of like this default thing that we just fall

00:23:56.540 into, right?

00:23:57.840 Yeah.

00:23:58.040 Because society puts out, this is the clothing that's available to the vast majority of us.

00:24:02.760 So we buy what is available.

00:24:04.900 We wear what the herd is wearing because we don't necessarily want to stand out.

00:24:10.220 We don't.

00:24:10.800 And I talk about this, you know, have the courage to be the best dressed man in the room.

00:24:16.920 And it does take courage because you will stand out.

00:24:19.680 You will sometimes get attention.

00:24:21.500 And I'm not, you know, again, it gets back to your situation, the message you're trying

00:24:24.980 to send.

00:24:25.740 If you are a secret agent, of course, probably you don't want to stand out.

00:24:29.980 Let's get, you know, but for most guys, you know, they, they, they're wanting maybe to

00:24:34.520 go out there.

00:24:34.940 They're, they're young and they're single, or maybe they're divorced and they're back

00:24:38.340 in the dating game, or maybe they've just got a new up and coming company and they want

00:24:42.760 to get that extra, you know, they, they want to get, they want people to remember them

00:24:47.040 and give them that few to that 10 seconds so that they can start.

00:24:49.740 You can pitch what they're about.

00:24:52.220 So the other side of this, and maybe the opposite end of the spectrum or the extreme is, is the

00:24:56.060 idea of maybe even overdressing.

00:24:57.620 Cause I think there's the antidote out there that says you should always dress one level

00:25:01.700 above what it is you're trying to do.

00:25:03.780 If you're going for an interview, dress one level up.

00:25:05.880 What are your thoughts about that?

00:25:07.540 And maybe even overdressing.

00:25:09.160 Yeah.

00:25:09.600 Get back to the function.

00:25:10.700 You know, when I talk about the style pyramid, I talked about, so the second thing besides fit

00:25:15.080 is talking about the function.

00:25:16.660 You got to make sure it's the right uniform for, for what you need.

00:25:20.840 So when I was in the Marines and I know you were in the army, you know, we had different

00:25:23.740 uniforms for different times.

00:25:26.440 So we had our dress blues, which if you're going to have a Marine call, your Marine ball,

00:25:31.260 which was our big party on our birthday, you're wearing your dress blues.

00:25:34.700 Right.

00:25:34.860 And that's a great uniform.

00:25:35.780 But when I'm going out to the field, I'm wearing my camis.

00:25:39.120 I also started off as a student Naval aviator.

00:25:41.920 We had a flight suit.

00:25:43.320 So you've got all these different uniforms for different reasons.

00:25:48.200 And at the same time, they, they're appropriate for that particular space.

00:25:52.520 The flight suit is great because, you know, I can tell you, it was just such a great uniform

00:25:57.580 because you got basically rerunning commando under that thing.

00:26:00.480 Nobody would know.

00:26:01.580 You know, you could go party all night, show up in your flight suit and just roll back.

00:26:06.440 But that was such a, but that uniform is, is made so that you don't get caught on anything.

00:26:11.900 So you can go in and out of the cockpit easily.

00:26:14.900 Camis, totally different.

00:26:16.420 You know, it's, I remember being in Virginia out in the field and, you know, you had to

00:26:20.520 treat those camis because you're getting covered with ticks. 0.97

00:26:23.200 You're out there, you know, you're just covered in this stuff or you're out going through the

00:26:27.160 mud.

00:26:27.500 You need something that's durable.

00:26:28.720 That isn't, I mean, is rubbing against metal, is getting, you know, up against branches all

00:26:33.140 the time and isn't going to tear.

00:26:34.840 Or if it does, you know, you can stop, rip it and repair it.

00:26:37.580 So all of these things, they've got a time and a place.

00:26:41.600 And if you're overdressing, you're just dressing inappropriately because you never, I mean,

00:26:46.520 you don't want to wear a tuxedo to an event where everyone is dressing casually.

00:26:50.320 It's just out of place.

00:26:52.140 Doesn't look right.

00:26:53.080 But at a black tie event, you do want to wear the tuxedo.

00:26:58.720 Or, you know, if it's black tie optional, then I guess you could wear the black suit.

00:27:02.900 Right.

00:27:03.160 And I know this is a line that's difficult.

00:27:05.160 You know, I even look at these celebrity award shows, for example, and they're always willing

00:27:09.960 to push the boundary a little bit.

00:27:11.540 And some people really land it and other people fall completely short.

00:27:15.540 And so I know it's really difficult at times to find that line.

00:27:19.100 But that fit function fabric, I think, makes it a little bit easier to understand what it

00:27:24.460 is you're actually trying to accomplish.

00:27:26.200 What are your thoughts about faking it till you make it?

00:27:29.480 Because there's a lot of guys and even guys listening to this that are at the point where

00:27:33.380 they know they want to enhance their life.

00:27:34.920 They want to level up.

00:27:35.760 They want to have better relationships.

00:27:36.940 They want to get promotions, start businesses, but they don't quite have the confidence.

00:27:41.960 Do you suggest that somebody start internally, externally with their fashion, clothing, style

00:27:46.740 appearance?

00:27:47.320 Where should a guy start?

00:27:49.340 Well, you know, I think that that saying fake it till you make it sounds good because it 0.82

00:27:53.560 rolls off the tongue.

00:27:54.740 Sure.

00:27:54.940 But I don't really like it because it's got this negative, like somehow that you have

00:27:59.280 to fake something.

00:28:00.740 I do think that there, every man has something to offer.

00:28:05.560 Every woman has something to offer. 1.00

00:28:07.380 And it really oftentimes is just their own.

00:28:10.100 I mean, yeah, I get it.

00:28:11.340 You're, you're young.

00:28:12.200 You're 22 years old.

00:28:13.520 You just graduated college.

00:28:14.820 You have no experience.

00:28:16.540 But you know what you got over that 52 year old guy that you're interviewing with?

00:28:20.800 You got 30 years ahead of you and he's probably wasted more than half of his, that 30 years.

00:28:25.660 You've got energy.

00:28:26.740 You've got, you've got this, you've got vigor.

00:28:29.140 You've got the ability to park, to, to party all night, still show up to work or work all

00:28:34.420 night and make things happen.

00:28:36.180 Uh, you've, you've just, there, there's a lot that you can still bring to the table.

00:28:40.720 So I, I almost like things that, you know, that I, I don't like that saying fake it till

00:28:45.420 you make it, I would say what you should do is you're looking just to put your best foot

00:28:50.100 forward.

00:28:50.940 Yeah.

00:28:51.340 I mean, this, this, this makes total sense outside of clothing.

00:28:53.940 I mean, cause I know when you want real men, real style, you're talking about more than

00:28:57.660 just clothing.

00:28:58.400 So what else should we consider when it comes to putting your best foot forward?

00:29:03.280 Yeah.

00:29:03.720 You know what?

00:29:04.080 Real men, real style. 0.97

00:29:05.020 I use clothing as the vehicle to help guys start to get what they want out of life.

00:29:09.280 But we talk a lot about, you know, just everything that goes into appearances.

00:29:12.700 So there's also about, you know, posture.

00:29:14.500 One of the things, whenever you talk to a guy that's maybe just left the military or

00:29:18.440 comes back from bootcamp, uh, one of his things, his parents oftentimes ask him is, wow, you

00:29:23.240 got taller.

00:29:23.920 Well, he didn't get taller.

00:29:24.760 He just stands up straight now.

00:29:26.020 He doesn't slouch over.

00:29:27.240 Sure.

00:29:27.360 No, it's, it's little things like posture.

00:29:29.020 Uh, I, I noticed this at business school.

00:29:31.000 Whenever I would walk around, I would walk around like I had purpose because I do have

00:29:35.500 purpose.

00:29:36.240 Uh, so I really try to, you know, work on that inner part.

00:29:39.040 So the body language, uh, what, what else we get into, uh, the presentation being

00:29:44.480 able to talk, have the confidence.

00:29:46.340 Uh, so working on improving your, uh, I mean, actually I just did a video on manners and

00:29:52.020 etiquette, very, you know, small things, or at least most people think they're pretty

00:29:56.100 small nowadays.

00:29:56.760 But I think that manners and etiquette in general have become more important as we actually see

00:30:01.880 people less and less.

00:30:03.280 It used to be, we had to do business oftentimes face to face quite a bit more.

00:30:07.160 Nowadays, we're doing everything via Skype or we're doing things over, you know, we're on

00:30:11.240 separate sides of the world right now, but whenever you do actually meet people or you

00:30:16.160 engage with them, manners are incredibly important because they have an expectation of that you

00:30:21.440 are going to, you know, it's like if you have a bad experience with this person, you have

00:30:25.340 very few opportunities now to, to get that leveled up.

00:30:29.180 Or as you've probably seen on email or text, oftentimes intent or the emotion can be misconstrued.

00:30:37.800 And so if you don't know how to handle that, uh, you can really screw things up.

00:30:41.400 And yeah, we oftentimes bring in guest, uh, guest speakers.

00:30:44.520 I know Claudia over at text weapon.

00:30:46.320 She's helped me like with, you know, how to use text.

00:30:48.960 Um, you know, our, our friends, uh, AJ and Jordan over at the art of charm, they are just

00:30:54.160 incredibly good with, you know, the soft skills.

00:30:57.300 But that's kind of where I, I kind of gotten into a little bit over at real men, real style,

00:31:02.040 but oftentimes I'll defer people over to the guys that, you know, make that's their big

00:31:06.520 focus.

00:31:07.120 Yeah.

00:31:07.560 But I know how many videos do you have?

00:31:09.440 You, I can't, I don't even know.

00:31:11.100 I mean, you've got what thousands now we've got just over 700, but we do have probably

00:31:16.700 another thousand that are unlisted.

00:31:18.600 So we got quite a few out there and it's something that I try to be ultra specific in some of my

00:31:24.040 videos.

00:31:24.440 Um, I do find that that's the information that guys really prize.

00:31:27.840 Right, right.

00:31:28.540 Are there any things, any items or, or, or any of the areas that you cover that are often

00:31:34.900 overlooked by men?

00:31:36.160 Because I know, you know, you can talk about finding a good suit.

00:31:38.280 You can talk about getting a good fit.

00:31:39.700 You can talk about having a nice jacket or a nice pair of jeans or a nice pair of shoes.

00:31:42.900 Are there some common things that maybe get overlooked too frequently?

00:31:46.840 I think a lot of guys forget about cologne and fragrance.

00:31:49.760 I mean, there's, there's a big community of these guys and a lot of them, they really get

00:31:55.520 deep into it, but I find that most men aren't using it.

00:31:58.940 And one of the reasons being is that we're not as sensitive to it as women are, but it's 0.99

00:32:04.260 one of our main senses.

00:32:05.720 And it definitely can have a very, I put out a lot of studies.

00:32:09.100 One of the things we do at Roman Girl Style is I go into the stacks and we do a lot of research

00:32:13.560 and I was just finding all of this research on the power of fragrance, how when you wear

00:32:19.760 certain colognes, it can increase your alertness, how when you wear certain colognes, it can

00:32:24.180 actually increase your ability to, uh, you know, be trusted for people to trust you.

00:32:29.920 And you think about the implications in business.

00:32:32.580 I know one of the biggest companies or one of the biggest industries that's spending a

00:32:36.460 lot of money on this is the trucking industry, which I, I found kind of odd, but it turns out,

00:32:41.340 yeah, the reason that they were spending so much money is because think about it, a truck,

00:32:46.040 their drivers are falling asleep.

00:32:48.100 So if they could actually have certain sense that would keep their drivers more alert and

00:32:53.740 less likely to fall asleep, I mean, that's worth a lot.

00:32:56.600 It's worth millions and millions of dollars to an individual trucking company alone.

00:33:01.220 Yeah.

00:33:01.400 So, so things like this that are kind of, you know, over there, but yet a lot of guys don't

00:33:06.560 even think about it.

00:33:07.520 They don't think that they could have a signature fragrance or they depend on women to

00:33:11.320 choose the fragrance for them.

00:33:12.660 And they ended up never wearing it when a guy has everything he needs, he can choose

00:33:16.840 and men are perfectly capable of selecting their own fragrance.

00:33:21.800 And so, yeah, I put out like a lot of infographics on how to wear it because I find, I find that 0.98

00:33:26.720 one of the things that as men, we don't like to, uh, we don't like to look like a fool. 0.96

00:33:31.220 We don't. 0.93

00:33:31.600 And we feel that somehow asking basic questions that seem like a seven year old would ask somehow

00:33:37.640 makes us look bad.

00:33:38.620 So we don't, we don't even go down that path.

00:33:41.000 So if you look at a lot of my information at Roman real style, it's very simple things

00:33:45.660 like how to tuck in your shirt.

00:33:47.480 Yet that video that we just put one out today, I can tell you this video is going to do super

00:33:51.920 well because we give secret ways that keep your shirt tucked in all day, which a lot

00:33:55.960 of guys, well, maybe some guys in the military would have known like shirt stays, but we've

00:34:00.100 also talked about the military talk, how the underwear talk works.

00:34:03.280 I mean, it's, it's kind of funny, but on the other hand, if you're talking with a colleague

00:34:07.920 and because it's only nine o'clock in the morning and you've already tucked your shirt

00:34:11.260 in 10 times, you don't even notice that you just put your hands down your pants and just 0.98

00:34:15.740 look like you're grabbing your crotch in front of your female colleague. 1.00

00:34:19.080 Sure. 0.99

00:34:19.360 And she's just, you don't, the thing is you don't notice it.

00:34:22.660 And she just is like aghast and you guys do this all the time.

00:34:27.960 And that's what I, yeah.

00:34:29.420 And I try to help them understand that they're shooting themselves in the foot, in the feet

00:34:34.260 and just how to get it past this.

00:34:35.860 Yeah, no, this makes sense.

00:34:37.000 So let's just jump back to one of the things that you talked about, which was, I think the

00:34:41.320 premise basically of what it is you're trying to do, which is helping to get guys, helping

00:34:44.540 guys get what it is they want.

00:34:46.380 So talk to me a little bit about maybe the benefits even of improving your style.

00:34:50.260 Cause I think we talked a lot about how to tactically make this a little bit work in

00:34:55.040 your wardrobe, but what is the benefit of even doing this?

00:34:57.960 Like what are some of the success stories that you hear from the guys who are upping

00:35:00.860 their, their game?

00:35:02.920 Well, to get down to the core benefits, it really just comes down to, you're going to

00:35:07.640 improve your traction levels and you're going to make more money.

00:35:10.560 Now the making more money, uh, there's actually a guy named Hammer Mesh out of, uh, David Hammer

00:35:14.940 Mesh out of the university of Texas, where I went to school and he was in the school of

00:35:18.500 economics.

00:35:18.960 He wrote a book called beauty pays and he talked about, you know, they statistically showed in

00:35:24.020 the school, uh, in his stuff.

00:35:25.580 And he's got a lot of, and there's many other things out there that you'd make like

00:35:29.220 $232,000 extra over your career.

00:35:32.920 That was on average.

00:35:34.400 Yeah.

00:35:34.680 That was average for that study, but you know, that right there.

00:35:38.920 And I throw that number out a lot.

00:35:40.100 I say, I like it.

00:35:40.900 It's specific, but when it comes down to it, the thing is, is you don't see the opportunities

00:35:45.520 you're missing when you don't look the part of, and you betray people's expectations because

00:35:51.200 you start that job at that bank and you never get promoted past teller and you kind of wonder

00:35:56.080 why, but you just figure that, Hey, maybe this isn't just a career path for you, but

00:35:59.700 it comes down to, they just didn't want to put you in front of, you know, some of their

00:36:04.380 high net worth individual clients.

00:36:06.020 Even though you had great skills, they just didn't think you had what it took to have those

00:36:10.240 personal skills.

00:36:11.080 And so the, you know, it was never translated or passed on to you and you missed that opportunity.

00:36:16.300 And that's where, you know, a lot of these opportunities are invisible to guys.

00:36:20.520 And that's where we, I try to show that, yeah, you will make more money.

00:36:24.860 And I love, I've got like a couple of hundred testimonials on my website where guys show these

00:36:31.400 stories about, you know, a lot of guys I know they want to be more attractive.

00:36:35.960 They want to go out there.

00:36:36.680 They want to get a great looking partner.

00:36:38.720 They want to, you know, in a sense, get the girl when, and people are going to ask them,

00:36:42.820 Oh my God, like, what is she doing with you? 1.00

00:36:45.040 Right, right.

00:36:45.400 Of course.

00:36:46.420 Yeah.

00:36:46.960 You know, that's a lot of guys dreams.

00:36:48.860 And I, and I do, you know, focus in a little bit on that, but I think the bigger thing,

00:36:54.160 and for me, I try to show them just, Hey guys, you know, it's about you develop, you have

00:36:59.080 to have a solid core first.

00:37:00.960 And then this is just some, it's like a diamond.

00:37:04.600 You look at a piece of coal, you know, how does it become a diamond through heat?

00:37:08.780 Pressure and time.

00:37:10.540 And I look at, and then it becomes this beautiful polished stone, but it has to go through that

00:37:15.540 polishing.

00:37:16.320 And that's where I look at your clothing.

00:37:17.700 It's like, you are, you're a lot of guys.

00:37:20.140 I just see them out there.

00:37:20.960 They go to great schools or they go to a, you know, maybe they have to sacrifice and they

00:37:25.140 go to maybe a not so great school, but they study their butts off and they work hard and

00:37:29.900 they just wonder, why am I not seeing the results?

00:37:32.240 And it's because no one can see what is inside and that, that clothing, that uniform, that,

00:37:38.700 that outfit and the mannerisms, all that, the body language, all of that is just the

00:37:43.680 shine so that the world can see what you have to offer.

00:37:47.040 Yeah.

00:37:47.200 I love it.

00:37:47.660 And so true.

00:37:48.320 It's definitely applied in my life as well.

00:37:50.220 So Antonio, we're winding down on time.

00:37:51.780 I want to ask you a couple of questions before we shut things down today.

00:37:55.660 And the first question I did prep you for is what does it mean to be a man?

00:38:00.740 You know, for me, I would have to say, and I'm probably influenced by Brett over at the

00:38:05.560 art of manliness on this.

00:38:06.720 I would say-

00:38:07.280 I think we all are to some degree.

00:38:09.140 Yes.

00:38:09.640 I loved how he talked about, you know, it's kind of the opposite of being a child.

00:38:14.060 You know, to me, it's, I mean, I look at my wife, it's not the opposite of being a

00:38:17.260 woman.

00:38:17.560 I mean, my wife, when I'm up and I need to be up to go to the airport at four o'clock in

00:38:21.660 the morning, she's up at three 30 making me breakfast.

00:38:24.220 That woman, and I think all, you know, a lot of guys out there can say to have a partner,

00:38:29.380 to have someone behind that's got your back is amazing, but it's with my kids and I've

00:38:34.320 got four of them that I see that I'm constantly battling with these emotions, with these things

00:38:40.700 that are, you know, the selfishness, which all serves a purpose.

00:38:45.400 You know, kids had to be selfish when you're fighting for limited resources.

00:38:48.840 Right.

00:38:49.020 You know, when I see them not taking responsibility, when I see them kind of pushing something

00:38:54.080 off.

00:38:54.840 So for me, becoming a man is simply, you know, mastering a lot of these primal emotions or

00:39:01.080 things and realizing that I have a great, I can contribute a lot to society.

00:39:06.180 I can contribute a lot to my family.

00:39:07.940 And being a man is oftentimes having that courage and having the, you know, I think the will,

00:39:15.360 the spirit, whatever, whatever people call it, to constantly, you know, get up out of

00:39:20.600 bed and try to put your best foot forward.

00:39:22.740 And I fail a lot of the time.

00:39:24.900 I would have to say like, you know, there are mornings I just am not motivated.

00:39:28.080 I, I'm like any other guy out there, but I do think it's the law of averages.

00:39:33.060 And if I can just, if I can just be stepping a little bit, making a little bit of progress

00:39:38.820 every week, because not every day do I make progress, but some days I have great progress.

00:39:42.540 Other days it's a step back.

00:39:43.820 Sure.

00:39:43.960 That to me is, is what it means to be a man.

00:39:46.520 I love it.

00:39:46.900 I love it.

00:39:47.280 Powerful stuff.

00:39:48.240 Well, Antonio, tell me a little bit about StyleCon, because I think too, there might be

00:39:51.420 a misconception that it's only about style and it's not guys.

00:39:54.740 I'm telling you that again, I've, I, this will be my third year in attendance.

00:39:58.100 Tell us a little bit about what StyleCon is.

00:39:59.860 We're probably going to rename it because I do think that that is a, you know, and so StyleCon,

00:40:05.800 you know, imagine 300 guys getting together and just really looking to learn from each other

00:40:12.760 to, it's, it's basically a three, uh, well now it's a two day party that, uh, I, and I

00:40:19.480 do, I mean it in a good way because I didn't want it to be a conference where you show up

00:40:23.820 and you've got to, you're trying to put on a show for people.

00:40:27.280 This is more of, I'm getting together with 300 of my friends and we're sharing best practices.

00:40:32.820 So we've got a personal development day.

00:40:34.780 We've got a business day.

00:40:35.860 I know I keep the business day and even though guys may not be entrepreneurs or, but they,

00:40:40.880 most of them do, uh, work for a living.

00:40:43.380 And so what we talk about there is how to get better at your job, how to think like an owner,

00:40:47.580 how to, you know, understand earning power, how we do what we do.

00:40:50.920 And then we get into the development and there's always time for the personal development,

00:40:54.460 but this is about a man taking time because we get so busy in life that oftentimes we're not

00:41:00.240 taking that step back to say, am I even on the right path?

00:41:03.840 And I think to surround yourself with men who are doing things that are pretty darn amazing.

00:41:10.320 And most of us don't have that in our day-to-day lives.

00:41:12.940 We're surrounded just by people that are, Oh, that are content with average.

00:41:17.140 I can tell you, no one at StyleCon is content with average.

00:41:20.240 Everyone is there to find a way to, to get to the next level.

00:41:24.120 And as you've talked about, you know, every, you've experienced this, that people at higher

00:41:29.260 levels are, they're not kicking people down.

00:41:31.360 They're reaching down and finding out ways to pull those around them up, up to their

00:41:36.140 level.

00:41:36.880 Yeah, absolutely.

00:41:38.120 Good.

00:41:38.580 Well, we'll make sure we link everything up.

00:41:40.140 Tell me, uh, tell me the dates, Antonio.

00:41:42.280 It is going to be February 3rd and 4th in Atlanta, Georgia.

00:41:46.720 Let me go double check that.

00:41:48.700 Yeah.

00:41:49.240 3rd and 4th, Atlanta, Georgia.

00:41:51.140 And, uh, yeah, if you just type in men's StyleCon, it'll pop up and yeah, we'll probably,

00:41:56.000 well, you know, it's, it's about lifestyle.

00:41:57.720 We've got fitness guys there.

00:41:59.120 We've got guys talking.

00:42:00.300 I know we had Ted Rice.

00:42:01.460 I'm talking about, you know, sleep.

00:42:03.060 We've got the guys from the Art of Charm.

00:42:04.560 We've got Eric over there from Beardbrand popping in, uh, Brock from, what is it?

00:42:09.400 Modest Man.

00:42:10.240 Yep.

00:42:10.440 Modest Man.

00:42:10.940 Just, just, yes.

00:42:11.820 Just a wide range of people.

00:42:13.460 Good.

00:42:13.700 And I'm going to be there too.

00:42:14.700 So I'm looking forward to it and, uh, we'll make sure.

00:42:17.080 Yeah.

00:42:17.440 Yeah.

00:42:18.640 Did you, was that a surprise?

00:42:20.800 Yeah.

00:42:21.220 I'm joking.

00:42:22.020 You're messing around with me.

00:42:23.680 I am.

00:42:24.260 I told you, I told you, cause I knew you were talking with, uh, with my project manager,

00:42:28.420 Rick.

00:42:28.700 That's right.

00:42:29.040 And yeah, you had to cheat.

00:42:30.460 You wanted to, I'm like, man, I'm like, you're one of our best speakers.

00:42:33.700 I love having, I mean, if, if you have, if you're listening and you haven't seen Ryan

00:42:37.800 in person, you need to, because this guy can hold a room.

00:42:41.540 I know it's really, it's a great message.

00:42:44.020 And I love having you on the stage.

00:42:45.880 Oh, I appreciate it.

00:42:46.680 I appreciate you.

00:42:47.380 I got to tell you, I got to tell you, I really do.

00:42:49.080 I mean, I, if I were to rewind two years ago, there's a few moments that I really attribute

00:42:54.160 a lot of the success and the reason guys are even listening to this show right now.

00:42:57.540 And a large part of that is what you and Aaron have put together.

00:43:00.060 And of course the other guys that I've met at StyleCon and have been able to develop

00:43:03.720 the relationships with.

00:43:04.620 So I appreciate the way that you show up, but I appreciate the dedication to your craft

00:43:07.920 and Antonio, thanks again for coming on the show today.

00:43:11.040 Yeah.

00:43:11.360 You are welcome, Ryan.

00:43:13.620 There it is, man.

00:43:14.440 Mr. Antonio Centeno sharing what it takes to improve your style.

00:43:17.460 If you can, I would highly, highly recommend that you come to StyleCon February 3rd and

00:43:21.820 4th.

00:43:22.460 I'm going to be speaking along with some incredibly successful men.

00:43:26.300 And if you do register, you got to let me know.

00:43:28.000 Make sure you let me know as we are going to be doing an Order of Man get together on the

00:43:31.460 evening of the 2nd to get to know each other a little bit better.

00:43:34.160 You can get the details at orderofman.com slash StyleCon2017.

00:43:39.580 Order of Man dot com slash StyleCon 2017.

00:43:42.420 I hope to see you there.

00:43:43.620 Now, one last reminder, go check out our exclusive mastermind, The Iron Council.

00:43:47.240 Again, the tools, the skills, the accountability, the resources, everything that you need in

00:43:51.520 order to forge strong relationships with a band of brothers, colleagues, kids, a wife

00:43:56.120 or a girlfriend, essentially anyone that you interact with from day to day.

00:43:59.340 You can learn more about that at orderofman.com slash Iron Council.

00:44:02.740 You can join us there.

00:44:03.860 I'll look forward to talking with you on Friday for our Friday Field Notes.

00:44:06.200 But until then, take action and become the man you were meant to be.

00:44:09.800 Thank you for listening to the Order of Man podcast.

00:44:12.660 You're ready to take charge of your life and be more of the man you were meant to be.

00:44:16.720 We invite you to join the order at orderofman.com.

00:44:19.880 You're ready to be.

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Order of Man - January 24, 2017

097： A Man of Style ｜ Antonio Centeno

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