10 Ways to Make Yourself More Influential | FRIDAY FIELD NOTES
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Summary
As a man, it's our job to build and forge and develop a level of influence with the people that we want to serve. If you have no influence, then you cannot possibly serve anyone. You cannot serve people unless you develop and build influence.
Transcript
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If you're going to cook dinner tonight, be exceptional.
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My kids, I asked them what they wanted for dinner tonight.
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That's going to be the best bowl of spaghetti they ever had.
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If I show up ready to do this podcast, you can see the lighting's right.
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I just bought some new equipment that I'm going to be testing this weekend to make it even better
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Several years ago, I wrote a book called The Masculinity Manifesto
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with the subtitle How a Man Builds Influence, Credibility, and Authority.
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And specifically today, I want to unpack the influence equation,
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the influence factor in that equation, I should say,
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because I really believe that as a man, it's our job to build and forge and develop
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a level of influence with the people that we want to serve.
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If you have no influence, then you cannot possibly serve anyone.
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I think a lot of people tend to think that being influential
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might have some sort of negative manipulation component to it.
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Because we're dealing with people who get to decide whether or not they're going to be influenced by you.
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And by the way, they are going to be influenced by you, whether they want to or not.
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They're going to make decisions based on how you show up and how you respond.
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And if you show up in a negative, destructive way, they're going to be influenced by that.
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If you show up in a positive, constructive way, they're also going to be influenced by that.
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So today I'm going to share with you 10 ways to become more influential in the lives of those you care about.
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Your wife, your kids, your colleagues, your co-workers, your friends, your neighbors, whoever you are trying to serve.
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You cannot serve people unless you develop and build influence.
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Now, of these 10 things, some of you guys are probably going to agree with everything.
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Some of you are probably going to question some.
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And I would issue you a challenge to be able to have a constructive, valuable conversation,
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not only about the topics I'm going to share with you today,
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but anything else that you might think that maybe I missed or overlooked.
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Number one, and these are in no particular order,
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but when it comes to developing and building influence with other people,
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number one is to build strength and lean muscle mass.
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Now, I know that this is probably a weird place to start,
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but I start here on purpose because when it comes to the way that you show up,
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oftentimes your visual appearance is the first thing that people are going to see.
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And if you're fat, obese, overweight, slobby, a little bit soft around the midsection,
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people are just naturally going to draw some conclusions about that.
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They're going to draw conclusions that you're not disciplined, that you have no goals.
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They're probably going to draw conclusions that you're lazy.
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Now, you might say, well, none of that is fair.
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Fair has nothing to do with the way that people interpret the way that you show up.
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And the Adonis Index, if you guys want to look this up, it's a ratio.
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And the Adonis Index is measured as 1 to 1.618 ratio,
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meaning that your shoulders should be, for your waist being 1, your shoulders should be 1.618.
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But the principle is the same, that you need to have big, broad shoulders, lean waist, trim, strong, fit,
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and people are going to make some inferences about you and how you're going to show up
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and how you're going to serve them and how you lead yourself.
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So we should all be striving towards that Adonis Index, the 1 to 1.618,
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and making sure that we're eating correctly, that we're lifting weights.
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You need to actually go move really, really heavy weight.
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Now, I know if you have different goals and objectives, that might be different.
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But generally speaking, you ought to be, as a baseline,
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be sitting around with big, broad shoulders, large chest, lean waist,
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and that's going to really say a lot about how you show up.
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Now, I'm not telling you by any means that I'm perfect on any of this.
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but that Adonis Index is something that I'm going to be working towards.
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All right, number two, because we're talking about physical appearance.
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I'm going to go through some other things here shortly.
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But most of the time, when people first meet you,
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they're going to make impressions or references or assumptions
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So lean, strong, fit, dense muscle mass, that's what they're looking at.
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Number two is they're going to look at your clothes.
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All right, they're going to see if you can match your clothes with your age.
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Three factors here, your age, the occasion, and your build.
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and they're wearing these overly washed out jeans with different patterns.
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They're bejazzled and bejeweled on the back pockets,
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They wear the, what's the American fighter or whatever brand that's called, clothes.
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And they're trying to make themselves look younger than they are.
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And they're wearing clothes that just make them look like teenagers
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or not even like teenagers, that they're trying to look like teenagers.
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That doesn't mean you need to, ladies, you know, wear a muumuu out in public by any means
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or for men to wear a three-piece suit everywhere you go
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You don't, ladies, you don't need to look like a young, prepubescent teenager.
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When, if I were to dress like one of my sons, I would look like a complete idiot.
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And I often tell my sons they look like idiots as well, but you guys get the point.
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You don't need to wear a three-piece suit everywhere you go.
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If the situation calls for it and you're walking the red carpet, sure.
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If you're going in for a job interview and it's a blue-collar job and you wear a three-piece suit,
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everybody's going to laugh at you and mock you.
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So if that's what it is, wear a nice pair of work boots that you cleaned and conditioned
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the night before that don't have holes where the steel toes are.
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Wear a pair of jeans that isn't wholly gross and disgusting and dirty, but that fits you,
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It doesn't need to be something James Bond would wear, but wear a button-up short-sleeve
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Wear a nice leather belt and show up looking good, but also looking the part.
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Always dress one level above what you're currently doing.
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I just had a conversation with somebody not too long ago where they had said that the man
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in their life had talked about showing up for dates, first dates, in a suit.
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I know what you're trying to do, but what you need to do is not only dress for the occasion,
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but just one level above, not 10 levels above, just one level above.
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And regarding build, I know a lot of guys that are more heavyset.
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Maybe they just have a few pounds around the midsection, and they'll buy and wear baggy
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If you are a little bit overweight, wearing clothes that fit actually will make you look
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Dark colors, preferably black, but always wear clothes that fit you.
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They need to fit around the arms, fit in the shoulders, fit in the waist, length of jeans.
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I know I've spent 20% of the time talking on your physical appearance, but guys, stop
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So many guys will say, oh, that's not important.
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I care what is, and people are making opinions and decisions based on the way you look.
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We don't want wiry, little flimsy spaghetti arms.
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We don't want baggy, gross clothes that look like our sons picked those out for us.
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I think one of the things that I'm very good at is taking complex concepts and breaking
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10 ways to make yourself more influential is a prime example of that.
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I can take those concepts, I can break them down, I can share them in a very user-friendly,
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easy-to-digest manner, and it helps people see.
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I don't drone on and on about things, subject to interpretation on that one.
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Some of you guys might think I talked too long, but learn to communicate well.
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And this is the most important thing about communication.
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You don't get to decide if you're communicating well.
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So if you're trying to communicate with your kids and you think you're a great communicator,
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but they're not doing what you say, or they're not buying into what you believe, then you're
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not a great communicator because they're the only ones who get to decide that in that moment.
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Your colleagues and your coworkers, your boss, they get to decide that.
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So I would spend more time and attention and energy on how people are responding to
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you rather than me worrying about how well I'm communicating.
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And I can just look, is this a person who's bored?
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When I'm talking with them, are they distracted?
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That's a person who's not engaged in the conversation.
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That's yours if you're trying to communicate a message.
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I can't tell you how often I talk with people and some of these people I actually really,
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really like where I'm giving them all the cues like, okay, sounds good.
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And they just won't get the hint that the conversation's over.
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Now, maybe I need to be a little bit more clear in those circumstances, but if you want
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to resonate with me and you want to be influential, then you dang well better understand the social
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If somebody's leaning into you and they're nodding their head and their eyes are a little
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wider and they're engaging in the conversation, you know you're communicating well with them.
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If they're sitting back and they look bored or distracted or they're looking around or they're
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giving the clues of like, hey, good to see you.
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Understand what is happening in the environment around you.
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Some people are going to want a lot more explanations.
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Some people are going to want get down to brass tacks.
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Some people are going to want to catch up about the weather and small talk.
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Other people are going to want to dive deep into meaningful and significant conversations.
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You can figure that out, but you can't do that unless you're willing to read how other people
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And if you want to be influential in their life, then you'll consider that.
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I'm making, oops, make a note here on my notes.
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It lets people know that you don't take yourself so seriously.
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It lets them see that you're not driven by your ego.
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Now, I would not take that to the extreme because then it might come across as insecurity
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You're like, you should see what I talk, how often I talk with people I like.
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Like make jokes, laugh, enjoy life a little bit.
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I've had people say, hey, Ryan, I can't believe you said this or that on social media.
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And I said, you know, if only you knew what I say in real life, you'd actually think a
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This one is actually for me because I tend to be a more serious man by my nature.
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It catches people off guard and lets them know that you're a human being, that you don't
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think so highly of yourself, that you can see the humor and the comedy and the way that
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You know, my kids always make fun of me for snoring.
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It's not awesome, but I can cook a hell of a bowl of macaroni and cheese.
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And I think people will resonate with you a little bit more deeply.
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The next two are things that you should get good at saying specifically.
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And this is, I guess, point number five in this ways to be more influential.
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I think when we're, as men, are trying to be influential, we're trying to lead,
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whether it's our families or in our professional aspirations and our careers,
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Your kids don't expect you to have it all figured out.
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Your wife doesn't expect you to have it all figured out.
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Your colleagues, your clients, your coworkers, your neighbors, whoever,
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they do not expect you to have it all figured out.
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But one thing they do want from you is honesty.
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If one of your clients asks you a question and you don't know the answer,
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Don't make up some bullshit because they're going to see right through it.
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which is my business before Order of Man, which I started in 2015,
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And when I realized that I can say, I don't know, but I'll find out,
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I really felt a deeper connection with my clients.
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Nobody thought that I wasn't their guy, so to speak.
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I'm going to call my coach and ask him about that.
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Every single person I ever said anything like that to
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Like, don't tell me you know how to do something
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If you tell me I can do something, but you can't,
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and perform the way that I need that thing to perform.
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Okay, now, honesty isn't always comfortable, right?
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what people do, this is what they do in their brains.
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but I know he's going to be truthful and honest with me.
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And because he's going to be truthful and honest with me,
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and let's say it's having a hard time starting occasionally,
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I actually think they're going to be honest with me.
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So the next time I go in and the guy said for an oil change,
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but I noticed your driver's side rear tire needs to be replaced.
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No, they're actually going to start believing you
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I said point number five was getting good at saying,
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about something one of the kids is dealing with.
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Don't ever refrain from saying what you need to say,
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you talked about it at the conference this morning.
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And so you go into his office at three o'clock.
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I think what you're trying to accomplish is right.
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especially in those moments of being triggered.