Order of Man


110： Your Wealth Can't Wait ｜ David Osborn


Episode Stats

Misogynist Sentences

2

Hate Speech Sentences

5


Summary

In this episode of The Manliest Podcast, Ryan interviews David Osborne, founder of GoBundance, a group dedicated to helping men live epic lives. In this episode, we discuss the importance of being a man of action, and how to become a better one.


Transcript

00:00:00.000 The word wealth has such a stigma associated with it and it seems more and more those who
00:00:04.740 have managed to acquire any amount of wealth are demonized by the rest of the world. The reality
00:00:09.540 is as my guest David Osborne says is that wealth simply magnifies who you already are. Some of the
00:00:15.500 wealthiest men on the planet have also been the most charitable and if you hope to do any good
00:00:20.640 in this world for you or anyone else wealth is a requirement. You're a man of action. You live
00:00:26.500 life to the fullest. Embrace your fears and boldly chart your own path. When life knocks you down
00:00:31.620 you get back up one more time. Every time. You are not easily deterred or defeated. Rugged.
00:00:38.180 Resilient. Strong. This is your life. This is who you are. This is who you will become.
00:00:44.380 At the end of the day and after all is said and done you can call yourself a man.
00:00:49.900 Men what is going on today? My name is Ryan Mickler and I am the host and the founder of this podcast
00:00:55.400 The Order of Men you just stumbled upon or maybe you've been listening to for a while now
00:01:00.040 The Manliest Podcast available today. My goal is to interview the world's most successful men. Guys
00:01:06.300 like Jocko Willink, Tim Kennedy, Lewis Howes, Andy Priscilla, Sean Whaling, Grant Cardone, so many more
00:01:12.660 amazing amazingly successful men. What we do is we take some of the lessons they've learned through a
00:01:18.080 lifetime of success, a lifetime of failure and we distill those lessons down to very small
00:01:24.580 actionable strategies that you can use in your life to become the man that you are meant to become.
00:01:31.000 Wealth which is the topic of the day. Guys this is such a hot topic in the groups that we run
00:01:35.760 and I'm anxious to get into this conversation but before I do I want you to know about two of those
00:01:41.900 groups that I think you're going to be interested in. First join 27,000 other men. 27,000 men that is
00:01:48.600 just an incredible and a staggering number to me who have raised their hands. These guys have said
00:01:53.340 I want to become a better man. We're having some incredible conversations about money and wealth
00:01:58.320 and abundance and just about anything else that is important to you as a man. You can join us there
00:02:05.180 at facebook.com slash groups slash order of men and second there's always a select few who say
00:02:12.560 I want to take this thing a bit further. I know that I'm not reaching the maximum level of performance
00:02:19.340 in my relationships or my work my body whatever it may be and I want more so if that's you you want
00:02:27.180 more out of life. I encourage you to join an exclusive tribe of 260 men now who are dedicated
00:02:33.340 to giving you tools and resources guidance direction the accountability maybe even the kick in the pants
00:02:40.320 that you might need to level up your life. I'm going to tell you a bit more during the break but for now
00:02:45.240 if you are interested in knowing more about what that is it's called the Iron Council and you can
00:02:49.600 learn more at order of men.com slash Iron Council. Guys I am stoked to introduce you to one of my
00:02:55.660 favorite guests to date on this podcast Mr. David Osborne. David and I were recently introduced just
00:03:01.800 within the past couple of weeks and I've got to say this is one of the most impressive men that I
00:03:07.420 have met. Not only has he managed to acquire a significant amount of wealth for himself and others
00:03:12.880 but he gives a ton back to charities around the world. He actually mentions that a little bit in
00:03:16.720 our conversation and he's built one of the top real estate brokerages in the world. He's got more
00:03:21.760 than 4,500 agents and annual sales that exceed 8.5 billion. Billion with a B. He's also the founder of
00:03:30.220 GoBundance which is a group dedicated to helping men live epic lives and about 50 other companies in a
00:03:36.400 variety of different sectors. So you can see this is a guy who's doing a lot in the world. I can think of
00:03:41.580 no one better to talk with us about the skills required. Some of them are overlooked quite
00:03:46.000 honestly but the skills that we need to build more wealth in our lives. David thanks for joining me
00:03:53.140 on the show today. Ryan it's great to be with you thanks for having me. I'm excited about this
00:03:56.800 conversation. I don't think I even mentioned this but I am a financial advisor by trade. I have been
00:04:01.080 for about 10 years and so the concept of money and wealth building and acquiring wealth and all of
00:04:06.120 the things that we're going to talk about today is very fascinating to me so I'm stoked to have this
00:04:09.620 conversation. Excellent looking forward to it. I didn't know you were a financial planner so I'm
00:04:13.640 sure we'll play off of that as well during the conversation. The cool thing I like about your
00:04:17.220 book which we're going to delve into a little bit and your philosophy is I think it's a little bit
00:04:20.560 more maybe non-traditional right it's not so invest in the stock market and do this this this and this
00:04:25.700 and that's what I really appreciate about you and your work and your message. I want to start by
00:04:30.120 leading off with what you led off with in the book and that is the notion of choice because I think
00:04:36.460 there's a common thread in society today that says things like the rich get richer and there's
00:04:41.800 nothing I can do and it's out of my hands but you're talking about making wealth a choice so
00:04:46.480 let's start there and tell me what you mean when you say make this a choice. Thanks for saying that
00:04:50.440 about the book it's not an academic book you know it's simply a book of an entrepreneur a guy that's
00:04:54.440 had some success in a lot of different fields and my co-author also and kind of what we did to get to
00:04:59.260 where we are and the first and most important thing Ryan is just to make that choice and when you hear
00:05:03.880 people using those limiting beliefs we call them to stop themselves from moving forward like only
00:05:07.900 the rich get richer you can't do it you know it's it's too hard to get ahead I mean that is simply
00:05:12.440 you giving yourself an excuse to not take action right don't call it it's impossible because a lot
00:05:17.760 of people do it a lot of people get wealthy a lot of people do really really well in America it's not
00:05:22.560 impossible in fact this is the greatest country in the world for getting wealthy but this all has to
00:05:27.900 begin with a choice you have to choose to get wealthy and choosing is a mindset choosing means
00:05:33.860 saying I want to be wealthy I'm going to be wealthy no ifs ands or buts about it it's a commitment it's
00:05:39.440 not a maybe it's not a maybe life will go my way and I'll do okay it's I'm choosing wealth to do that
00:05:46.380 to choose wealth you have to eliminate all those excuses the only the rich get rich it's hard to do it
00:05:51.200 in America they got better advantages they're more privileged than me all these are just excuses
00:05:55.580 so recognize that and once you make that commitment every time that little excuse will
00:05:59.920 come in your head because we all have a thousand excuses all the time when that excuse comes in your
00:06:03.720 head you just let it fade away it's like hitting a monolithic wall it's like hitting a concrete
00:06:08.100 block and that block is your choice your commitment to be wealthy without that choice without that
00:06:13.440 bedrock commitment it's far far harder it's still not impossible but you make that choice I'm going to
00:06:18.720 be wealthy no matter what I'm going to do whatever it takes to succeed and be successful in this
00:06:22.940 lifetime and part of my vision of success is having money so that is my commitment and that's
00:06:27.580 my choice so I think that's where it all starts where wealth is first and foremost a state of mind
00:06:32.420 it's a commitment when you talk about commitment I think that's a really easy word to use and I think
00:06:37.600 it's misconstrued in a lot of ways as well break that down for me like what is this actually required
00:06:42.860 because anybody can say I'm committed and they will be for a week or a month tops and then all of a sudden
00:06:48.220 they fall out of favor or you know it's just not as sexy anymore as it once was and they stop what
00:06:53.000 are you talking about when you say commitment yeah so commitment is all of that you know people want me
00:06:57.300 to say and this is I'd love to say this I'd love to say yeah when I committed that was it I never had
00:07:01.320 any doubt for the rest of my life and I got on my saddle and I slew my enemies every single day but that
00:07:06.300 isn't what commitment is commitment is a deep inner commitment I'm going to be wealthy at the at the core of
00:07:11.420 your being at the strength of your being and I remember when I first got in business there was so much
00:07:14.980 information coming my way in fact I started off as a realtor I was a real estate sales guy and I'm
00:07:19.540 getting so many ideas and tips and I felt honestly lost like overwhelmed with the amount of information
00:07:24.400 I have one of my very first mentors Gary Keller who's going to be a billionaire one day but he said
00:07:28.680 look it's all about commitment if you build around that commitment everything else will fall into place
00:07:33.060 and I actually had some cards they had an eagle head on it and they said the word commitment and I
00:07:36.900 remember when I was running around doing business I would hand that card out you know thinking of it today
00:07:40.800 because I was 25 27 years old back then like it would just annoy me that somebody gave me a
00:07:45.560 commitment card but I think it was kind of cute too I'd be like oh great that's going right in
00:07:48.600 the trash but how cool that this is where you come from and that's where I began with is commitment is
00:07:53.560 just something you got to say I'm committed and then keep reminding yourself through all the hard
00:07:57.820 times and the difficult times when your wagon gets stuck in the mud and you're covered in dirt to
00:08:02.500 push it out and you're sweating and you're wondering why you're there and you still have no money
00:08:06.140 you just go back for me it was that card you have to keep reminding yourself I committed to this every
00:08:12.020 time you say that word commitment it should remind you of that inner strength you have that every one
00:08:16.380 of us has every single person has it and every guy has at some point in their life experienced that
00:08:21.240 strength whether it was doing something that needed to be done a difficult situation you found that
00:08:26.700 strength at some point in your life this is to redirect or create a very strong channel between your
00:08:31.980 exterior life and that inner bedrock that every single one of us has inside of us and then whenever
00:08:37.600 you have that doubt confusion loss part where you feel like crap and you don't want to do anything
00:08:42.140 or whatever it may be you just look at commitment and you remember oh yeah I remember I committed to
00:08:47.120 win I committed to be successful and even though I'm losing right now and things are extremely difficult
00:08:51.540 I'm going to get back to that commitment and start from that strength and move forward so to me that's
00:08:55.800 what commitment means I imagine this is an expectations conversation as well because I think there's a lot
00:09:01.100 of people that go into this thinking once I find my passion everything is going to be perfect and the
00:09:05.700 stars are going to align but the reality obviously paints a different picture so I think coming into
00:09:10.080 this thing with the right expectations knowing that everything is not going to go perfectly knowing
00:09:14.820 there's going to be snags and pitfalls and things you're going to trip over allows you maybe to commit
00:09:19.600 a little bit stronger because you're realistic about how this is going to work man Ryan this is such a
00:09:24.060 great point you brought up let me tell you I'm going to put it very bluntly if you want to win
00:09:28.420 you are going to lose you know I can't say it any better than that if you choose winning you're going to lose
00:09:35.700 over and over and over again until you start winning and it becomes easier and it becomes more of a habit
00:09:41.200 no one wins that didn't lose in fact winners lose more often than almost anybody the only person that never
00:09:46.760 loses is the guy that never tries so if you never try you'll never lose means you kind of quit and you checked out
00:09:53.420 that's your choice but from my point of view what you have to understand is once you make that commitment
00:09:56.960 you're going to get smacked you're going to be knocked around that's part of the journey and in
00:10:00.880 fact when you get through it and you have actually won by societal standards in some ways you'll look
00:10:07.220 back at those times when you're getting punched in the face as some of the best and fondest times of
00:10:11.600 your life I remember starting my first business and all the blows I went through and how little money
00:10:16.200 we had and and how fearful I was we were going to lose money and today I love that memory of that
00:10:22.680 passion I love that recollection of that battle that I had to go through over and over again to succeed so
00:10:29.000 just keep that in mind it's not always great it's not always gravy when you choose to be wealthy you
00:10:34.220 got to pay the price of going through the fire and the fire forges you into who you are and the fire
00:10:39.880 helps you get rid of the irrelevant unnecessary pieces of your being that get in the way of you being
00:10:45.400 successful one of them of course being the simple fact of as I said at the beginning I was confused
00:10:50.080 there was so much information coming at me I made the commitment and then instead of trying to do a
00:10:54.260 hundred things I just chose one thing and to this day one thing like Gary Keller's book the one thing
00:10:59.500 that's really what I do to win now and whenever I'm lost or confused I go what's one thing I can do
00:11:04.480 right now that would change this moment and that's a lesson that I wouldn't have had if I hadn't had so
00:11:09.720 many confusing moments where I was trying to do everything or 30 things or 20 things if you're going to win
00:11:14.620 you're going to lose the one thing is one of my most recommended books and you said it perfectly
00:11:18.580 I mean obviously you've been mentored by Gary Keller and your ability to connect with him and have
00:11:23.360 conversations with him I want to go back because one thing you said as we very first started this
00:11:27.520 conversation is you talked about wealth being important to you like I'm committed to building
00:11:32.760 wealth in my life I think wealth in a way has been demonized by society and I'm really curious why
00:11:39.520 you've made the commitment and the decision to be wealthy in your life because I think that might give
00:11:44.100 some context and even permission for other guys to feel that way as well I think it has been demonized
00:11:49.160 and I think it's been demonized because we're moving more and more towards this idea that everyone
00:11:53.420 should be equal but very hip and cool at the same time you get a unique name but you can't have a
00:11:58.160 unique financial status I can't judge where society's going but I can tell you that from my background
00:12:03.400 wealth has always been an enabler of great things it's been a thing that can open up doors I was the poor
00:12:09.540 offshoot of a family that was somewhat wealthy they weren't super rich but they certainly had money
00:12:14.120 and my dad was a soldier so we didn't have as much money and I think somewhere along the way
00:12:19.180 Ryan I wish I could say I was the quarterback of the football team but I was actually a pretty
00:12:22.860 mediocre athlete I was I wasn't the guy they hated having on the team but they certainly wouldn't pick
00:12:27.160 you first I was picked halfway through the middle of the pack right middle of the pack and I wasn't a
00:12:30.940 great student and I wasn't smart enough to be a nerd but maybe I was a bit dorky I don't know
00:12:34.980 somewhere around there but when I got my first job I found that by hustling I could make up for
00:12:40.260 a lack of a lot of abilities like I didn't have to be the smartest I didn't have to be the most
00:12:44.040 athletic but if I just hustled harder than almost anybody else I would do well and for some reason
00:12:49.040 that kind of fed me and what I found now as I've gotten through life is money doesn't necessarily
00:12:54.640 change you it just reveals you so if you're a jerk and you have money you can be a bigger jerk if
00:12:58.680 you're generous and you have money you can be more generous I can tell you that most of the people
00:13:02.260 that I know that criticize people that have money are really not up to that much I have a family
00:13:06.580 member who just complains about rich people all the time and I'm like really you're sitting in your
00:13:10.180 room playing video games what's that got to and and I'll tell you something else right the rich people
00:13:13.960 I know they've all adopted a cause like I've got a guy trying to end homelessness in Austin I know
00:13:18.960 another guy that funds Children's Dell Hospital at a pretty large level he sits on the board the skills
00:13:23.420 you develop as an entrepreneur making money which is honestly it's like a life and death it's maybe not
00:13:28.860 life and death but it's a fail or pass situation so a constantly pass fail you make money or you
00:13:33.560 lose money all those skills can then go on to serve a charity or an area of contribution in the
00:13:39.720 universe which is why Bill Gates has now become the biggest philanthropist in the world all the skills
00:13:44.000 he used building Microsoft are now curing disease in third world countries so that's my viewpoint of
00:13:48.900 life is that I always wanted a big life and it was easier to have a big life with wealth than it was
00:13:53.800 without so I can't tell you there was a moment the light came on it's just that I think maybe not
00:13:58.840 being the best athlete not the smartest kid but when I saw that I could earn a paycheck and if I
00:14:03.220 hustled and worked harder I could advance that was kind of a place that I found that worked for me
00:14:08.280 yeah I mean we talk about this all the time is the fact that money itself that little green piece of
00:14:13.000 paper is not inherently good or bad evil or perfect it's just a medium it's a tool that we can use like
00:14:19.660 you said to magnify the person the man that you already are exactly it does nothing it stores value
00:14:25.000 it's not even real you can't eat it you can't cover yourself with it you couldn't it'd be a
00:14:28.500 terrible thing to sleep on it can do amazing things like when my dad died we did $70,000 worth
00:14:34.340 of wells in Africa that was seven wells and I think each well served a thousand families maybe it's
00:14:38.940 200 but you know you get the general thousands of people have clean water because we were able to
00:14:43.560 give $70,000 to wells in Africa I think that's pretty cool one of the things that you talk about
00:14:48.880 in the book is some traps right some pitfalls that people need to avoid and there are plenty of
00:14:54.380 them out there I don't want to get into all of them just for the sake of time because I
00:14:57.120 want to give guys a general overview of what we're talking about here if there was one or two maybe
00:15:01.960 traps that is very common that a lot of people fall prey to when it comes to building wealth in their
00:15:07.240 life what would that be number one is risk avoidance like I see really really smart people read the books
00:15:12.800 kind of get the knowledge but just not willing to take action and what you got to understand about
00:15:16.200 that is risk avoidance is a trap you have to be willing to take a risk to win you will never win
00:15:21.960 unless you take risks so but I'm not suggesting you quit your high paying job I'm suggesting you
00:15:26.500 do something on the side I know a guy that was a CFO at a company well he was CFO to kind of a
00:15:31.020 charity a smaller company and he wanted to flip real estate but he just couldn't let go of that
00:15:35.280 120,000 a year job and he had a family so he did one on the side it took him a while it was more
00:15:40.500 difficult because he could only work on it on weekends and then flipped it and he made like 40 grand and
00:15:45.200 then the next year he flipped two on the side and finally in year three he quit his job and now he's
00:15:49.360 working on an 80 million dollar development five years into his career and I and I hope he does
00:15:53.700 great because I'm an investor in it but that's that's an example of a way you can mitigate risk
00:15:57.780 I'm not suggesting you jump off the deep end but people get stuck in a cushy job and they think 100
00:16:02.440 or 150,000 a year is going to serve him or even 70,000 a year is going to serve him for a lifetime
00:16:06.980 and the truth is it won't if you want to build great wealth the only way you build great wealth is by
00:16:12.200 taking risk and the sooner you do it the better because you're going to fail like I said earlier
00:16:16.500 and the sooner you fail the more lessons you learn why do we underestimate what this is going to take
00:16:22.620 you talk about $70,000 or $150,000 and I'm with you like that's just not going to be adequate it might
00:16:27.840 right now you might be making ends meet and you might be comfortable and your wife might be happy
00:16:32.740 but it's not going to serve you long term
00:16:34.540 why do we underestimate what this process of building wealth is actually going to take
00:16:38.900 I think being an entrepreneur it helps to be optimistic and have a very short memory because
00:16:44.760 it's just a journey that has its knocks and its punches in the face I don't know about you but
00:16:49.620 I made $20,000 when I was mowing yards at age 17 living at home and I thought I was the richest guy
00:16:54.600 I knew I was like man I am loaded I got $20,000 I got a new truck I got a new computer I think we
00:17:00.460 start from such a low perspective living with our parents that suddenly we're making $50,000 and we're
00:17:04.040 like oh check it out I got $3,000 a month coming in this is awesome but it's really not
00:17:07.960 it's not going to serve you to do big things to make $3,000 a month for the rest of your life
00:17:11.900 you need to figure out how to take the risk and leverage yourself higher it's probably just human
00:17:16.240 nature to underestimate what it takes to build great wealth and I imagine based on what you said
00:17:20.920 it's relative as well right I mean you're looking around at your 17 year old buddies who are more
00:17:24.780 worried about where the party is or the girl they're going to be chasing that week than building a lawn
00:17:29.960 mowing company and the same thing happens you know I'm 36 years old I look around and think well I'm doing
00:17:35.240 pretty good because the guys that may be around me aren't quite making as much money as I am how do
00:17:39.600 you build this vision I guess for yourself to constantly be improving and leveling up your life
00:17:46.360 although you might be better off than the people around you so Ryan that's a great question two
00:17:51.780 things maybe I wouldn't have built so much wealth if I was better at picking up chicks or something in
00:17:55.780 high school but I told you I was dorky right so I had to put my money somewhere my energy somewhere so
00:18:00.020 I put it into mowing yards secondly though in answer your question you've got to keep surrounding
00:18:04.420 yourself by people that are ahead of you that's the only way you'll keep driving there's no question
00:18:08.400 that sometimes I'll look around everybody like wow look I feel like I've arrived and that's easy
00:18:12.320 to do because if I compare myself to the peers that maybe I went to school with or that are at college
00:18:17.440 with honestly I'm doing a lot better than pretty much all of them but if I do that's going to sound
00:18:21.920 arrogant I'm not trying to be arrogant it's just it can lead to complacency but if you do what I did
00:18:25.820 last year which is I met nine people that are worth approximately 100 million each and I tried to invite
00:18:31.040 them to a mastermind I'm like okay what do I got to do to get the attention of people worth 100
00:18:35.400 million people worth 100 million in my experience are up to something it's not like they have a wide
00:18:39.500 open schedule they're just like yeah sure tomorrow let's get together for four hours so I had to ask
00:18:43.960 myself what value could I deliver and I'd heard of this new tax strategy that was also good for the
00:18:48.420 environment so I invited in this lawyer who came from overseas who's a very high paid lawyer makes a ton
00:18:53.880 of money but and he I sat them down I said hey please come to my mastermind it'll be at this incredibly
00:18:58.020 spectacular office a lawyer owns who just let me borrow it and we're gonna have organic fruit and
00:19:02.780 fresh food and then this lawyer will speak for two hours and we'll mastermind for two hours and I
00:19:06.280 invited nine people and seven of them showed up and I was scared man I've achieved a certain lot of
00:19:11.340 success in life and life's been good to me but that was a fear I was putting myself out there I was
00:19:15.800 expressing vulnerability I'm in my 40s like why should I have to do that still and I did it because I
00:19:20.780 know Ryan that by putting myself in that environment with those people I'm stretching myself every time I make
00:19:25.500 myself feel uncomfortable by being around people that are up to more than me I'm stretching myself
00:19:29.540 and I seek out those opportunities and and we had a great mastermind we'll probably do it a couple more
00:19:33.720 times this year but more importantly one of the guys worth about 200 mil and I kind of said that's my
00:19:38.060 next mentor and so I adopted him as my mentor he may or may not know it I did kind of put him in my book
00:19:43.920 and send him a copy of the book I'm trying to zero in on that person to learn from him I have another
00:19:48.080 mentor who's been very successful in business and she's worth like I don't know three four hundred
00:19:51.700 million I'm not really sure but she's my mentor too so I'm constantly reaching up above Ryan to
00:19:56.020 find new people to look up to and then I feel like I still got a long way to go this is a great point
00:20:01.860 because up until last year maybe a little bit into maybe a year and a half or so ago I did not
00:20:08.080 understand what you're talking about and the reason that you and I are even having this conversation
00:20:13.000 right now is because I did what you're talking about I went to a mastermind I paid money I took time
00:20:17.780 away from my business and my family to be out there because I realized and I spent a significant
00:20:22.860 portion of my income last year on connecting and being present and upping the level and the caliber
00:20:29.340 of people that I'm spending my time with which is why we're having this conversation now so I can
00:20:33.520 definitely see how critical this is investing in yourself and I used to do the opposite I used to try
00:20:38.080 to play golf with people worse than me like golf's one of my passions but now like every chance I can
00:20:42.500 get to play with a scratch golfer I do it you know I'm an eight so to get to scratch I can't play
00:20:46.800 with a 15 or a 20 I got to play with that two or three and so I do the same thing with them that
00:20:51.900 I do with that guy that's my new business mentor I'm real polite to him I'm really generous with
00:20:56.500 him I'm respectful you know that's the way you earn your way into people that are up to bigger stuff
00:21:01.460 is you do it through cash I spent 50 grand to go hang out with Richard Branson and it was money well
00:21:06.060 spent he's got an island and you can go spend time there through certain organizations and it's
00:21:10.720 fifty thousand dollars for like five or six days on the island and I spent that money got to hang
00:21:14.800 out with Richard Sir Richard and that was a mind-blowing experiences I'm seeking out like
00:21:19.720 you said the masterminds or the opportunities to be around people that can help me level up
00:21:24.300 gentlemen exciting things are happening inside the exclusive mastermind of ours the iron council
00:21:31.500 and I want you to be part of it this month and I think you've heard this before we've been talking
00:21:35.440 all about the concept of stoicism stoicism and how to apply this philosophy into our lives next month
00:21:41.260 we're going to be talking about money which is obviously the topic of this show we're going to be
00:21:45.140 covering the mindset that you're going to need to build wealth the tools available to streamline
00:21:49.340 this process of building wealth and how to identify the hurdles that have been keeping you from
00:21:54.720 potentially building more wealth in your life so you're if you're interested in the discussion
00:21:58.680 and more importantly you have an actual desire to implement the stuff that we're talking about
00:22:03.140 we've got the tools the resources the guidance the direction the accountability to help you do just that
00:22:08.340 so you can learn more about what we're up to and claim reserve your seat inside the iron council
00:22:13.640 at order of man.com slash iron council now let me get back to my conversation with David
00:22:19.180 how do you reconcile and I feel pretty comfortable with this at this point but I know that there's a
00:22:26.280 common trend that I see within our organization where guys might feel bad or awkward even about leaving
00:22:35.920 the current relationships they have to level up in the relationships that they want talk to me a little
00:22:42.500 bit about that if you would. Man that's a tough one I'll tell you from my point of view and my you may
00:22:47.320 not like it but I'm committed to excellence Ryan so I'm committed to be the best David Osborne I can be
00:22:52.380 I'm committed to being the best father the best husband and the best business person and keeping my
00:22:56.840 body in shape so I'm committed to that I talked about commitment earlier once I began to understand the
00:23:01.400 power of commitment I use it in many areas of my life so that requires that I keep leveling up as
00:23:07.700 we say and and if you're not choosing that I will still love you and I still got time for you but I'm
00:23:12.840 not going to give you as much time as I might have when I was in college and I was clueless and I didn't
00:23:17.360 know where I was going and we were drinking beer and that seemed like a good idea at the time
00:23:20.720 that's not my choice so I don't I wouldn't say I leave anybody behind because I don't I love them but I
00:23:25.760 don't give you time as much if you aren't driving in the direction I want to go now to keep in mind
00:23:31.260 too there's different roles in life like my kid has good friends and their parents and I are friends
00:23:36.580 and they don't have to level up we're just being parents at that moment so we're having a play date
00:23:40.940 and we're hanging out at the same time that's different but in business I'm all in and if you're
00:23:45.660 not all in then you probably won't be seeing me as much and that's not me leaving you behind it's
00:23:50.340 just my commitment to being the best David Osborne I can be. This actually leads me into a discussion I
00:23:55.340 wanted to have with you which is proactive versus reactive because I think it's very easy to be
00:24:00.460 reactive and almost live life in this default the people that we spend our time with you know the
00:24:05.240 guys at work or the people in our neighborhood or maybe it's a spiritual organization or whatever it
00:24:09.460 may be versus proactively trying to reach out and reach up to this next level what areas of life do we
00:24:15.680 need to be more proactive when it comes to building wealth? So with wealth you got to be around
00:24:20.080 entrepreneurs like we've got a group you know our go abundance group which is men that are all
00:24:24.620 entrepreneurs you have to be making 250,000 a year and have a million net worth to be in it and
00:24:29.140 what's amazing about that is and then we got a go crew that serves that so if you wanted to get in
00:24:33.120 you weren't you could be part of the go crew you volunteer time and then we got the champions that
00:24:37.080 are worth over five million or make a million bucks a year and what you've got to do in order to be
00:24:41.360 successful is be around people that are committed to being successful it becomes so much easier if
00:24:45.160 you're the only guy in all your friends that wants to start a business they're gonna be like hey why are you
00:24:49.580 working so hard man let's just go watch the game and drink a beer but if you're around like five other
00:24:53.600 guys that are getting after it and trying to kick butt every day and just giving it everything
00:24:57.220 they've got then you'll just think well that's what life is you we are really a product we're very
00:25:01.460 clay like we're a product of who we hang out with I'm a better athlete today than I was ever was in
00:25:06.300 college or high school and the reason is I hang out with more athletic people I play ultimate frisbee
00:25:10.120 now still no one's gonna hire me for an olympic team but I mean I work at it I have a personal trainer
00:25:14.940 I work out 240 times a year when I was in high school I didn't you know I wasn't into that stuff but a lot of the
00:25:20.020 guys I hang out with guess what they work out every day more than I do there's some guys that
00:25:23.780 are just workout fiends so you put yourself in an environment in business around entrepreneurs you
00:25:29.140 got to join an organization there's got to be one near you join toastmasters so you can learn to
00:25:33.400 communicate better join your local board but go further than that and what's that one called that
00:25:38.280 everyone's a member the chamber of commerce but go further than that go to that chamber of commerce
00:25:41.400 meeting and find the tigers whoever ladies and guys the people that are burning desire and then say
00:25:46.220 hey let's get together once a month and hold each other accountable you got to seek it out and if
00:25:49.860 you're like a success seeking missile eventually you'll start succeeding life because you really
00:25:54.420 are a component of the five to ten people you hang out with the most and once you really get that like
00:25:59.260 I do now like it's taken me a lot of years but I really get it now like I'm trying to hang out with
00:26:02.720 those hundred million plus people like I'm trying to hang out with or guys like Scott Harrison of
00:26:06.560 Charity Water that have brought clean water to seven million people it's not just about money it's about
00:26:10.560 being up to something so who's up to something and if I'm going skiing I'd like to go skiing with an
00:26:14.640 Olympic skier if I'm golfing I'd like to golf with a professional golfer I mean Sergio Garcia just
00:26:19.820 moved to Austin and immediately that I heard that I was like okay what have I got to do to play around
00:26:24.260 a golf with Sergio Garcia how do I make that happen for me it might be easier right because I was
00:26:28.540 military like you know I was raised in a military family so we moved a lot but I've seen the difference
00:26:32.780 in cultures I saw East Germany versus West Germany East Germany lazy nobody working that hard why
00:26:37.600 because they couldn't they were communist system West Germany everybody hustling getting after it
00:26:41.920 got building an amazing economy that's the envy of the world you see that over and over in life
00:26:46.220 and you realize how do I get into the West Germany economy how do I get around the winners how do I
00:26:50.040 get around the Olympians and then it's second nature to succeed how did you land that round of golf if
00:26:55.340 you did with Sergio Garcia no no that's my new objective I just found out like a month ago he got here now
00:27:00.420 if you want me to ask you how like I know a guy that's good friends with Andy Roddick who used to be a
00:27:04.680 tennis player but got injured so my angle currently is and I'm also one degree of separation from
00:27:09.800 Jordan Spieth by the way so so my angle would be okay so this guy Dylan he knows Andy I'll bet Andy
00:27:15.680 and Sergio will see each other because they're both athletes so then I'd reach out to Dylan and say hey
00:27:19.380 Dylan what's it you know that's kind of the I'm always it's all about network and connection sure
00:27:23.200 and then respect so what could I do to serve Dylan that might lead him to introduce me to Roddick who
00:27:28.120 loves golf too and then if I get around with Roddick I know he has a charity in town the Roddick
00:27:33.180 Foundation maybe I could make a donation there you know that's how I start thinking like what pieces do I
00:27:37.420 have to move to get myself into that round of golf yeah no I love this I actually have a board above my
00:27:42.600 computer and I've talked to the guys about this that list the people that I want to connect with
00:27:46.380 and have on the podcast and these are like elite a-level players I need to be delivered I need
00:27:51.180 to be intentional about getting these guys on because they aren't just going to respond they
00:27:54.680 aren't just going to show up I've got to actively insert myself into the conversation and the game in
00:27:59.240 order to get these guys's attention that's a great example like I'm sending my book to Richard Branson
00:28:03.760 I don't know him I don't have his address but I got one of his right-hand people who's the head of
00:28:08.020 his charitable organization so I'll send her the book and ask her to give it to Sir Richard and then
00:28:11.940 I will do the same thing with Tony Robbins and maybe it'll just fall in the trash you know I don't
00:28:16.680 know but it's like you said you're being intentional and my experience and this is how I built my business
00:28:20.860 early on is you just keep hustling you call the most powerful real estate agent in the market and
00:28:25.920 even though you're a 27 year old kid with nothing to offer you ask for that appointment and that
00:28:29.880 intentional moving the pieces around will get you outcome I guarantee you if you'll just keep doing
00:28:34.980 it and that goes back to not fear of not taking risk you just got to take the risk jump in anyway
00:28:39.460 the worst they can do is say no to you and if they say no that's where you're at already so you haven't
00:28:43.800 gone backwards at all right the other thing I think is just sticking with it like sticking with
00:28:47.680 the course so if he throws my book in the trash I sent him another book and sent him you know just
00:28:51.220 trying to add value to people's lives on a continuous basis and eventually some of that the diamonds
00:28:57.140 that you're throwing around will land and somebody will be like hey maybe I should you know Tony
00:29:00.740 Robbins will call maybe I should call this Ryan guy back he sent me so many good books so that's
00:29:04.960 what you do to earn your way in is you just keep intentionally go after the things you want
00:29:09.080 outside of the connections and the relationships because that's been something we've talked a lot
00:29:13.600 about throughout the podcast what are some other rules that someone should adopt as they're trying
00:29:17.720 to build more wealth in their life the first part is all about the choice the second part is really
00:29:22.280 about your mindset and I think you can hear some of the mindset you and I share which is living
00:29:26.480 very intentionally I think that's really the key is living intentionally and I've mastered the art
00:29:32.520 of goal setting I'm committed to it I have a game plan for my life I'm sitting there with my goals
00:29:37.400 open in front of me right here by the way one of my goals this year was to be a guest on your podcast
00:29:42.300 on a certain number of influential podcasts because I got a book coming out and it's a way of getting
00:29:46.560 publicity for wealth can't wait right but I have this list of relationship goals which I put first
00:29:51.820 spiritual contribution goals physical nutrition goals in fact if anyone wants the template you know
00:29:56.460 they can find me at davidosborne.com and we offer it out there intellectual educational goals
00:30:00.900 lifestyle goals so this is my flight path Ryan so this is my flight plan for my life just like when
00:30:06.360 you fly a plane you lay in a flight path I have it in all my businesses and I look at it and it's an
00:30:11.720 ongoing living breathing document so you have to be intentional in all areas of your life and by the
00:30:16.140 way there's two byproducts of this one is when you're intentional you achieve more and secondly
00:30:20.680 motivated people are almost all intentional so when you talked about how do you get to hang out
00:30:24.740 with more successful people well if you're massively intentional guess who tends to show up in your
00:30:28.680 life massively intentional people and guess what massively intentional people are generally successful
00:30:33.680 but I always want to caveat this and it's so important I go back to the beginning because what
00:30:37.480 the beginning I was a procrastinating confused lost person so I don't want anyone to hear me and go
00:30:42.260 like well I couldn't be like that guy like he sounds like he's on fire 24 7 but the reality is today I am
00:30:47.180 far more than ever before in my life but when I started I was confused all I had was that choice
00:30:52.740 and that choice to be wealthy led to you know the Tony Robbins seminars listening to podcasts
00:30:57.780 like the order of men just constantly sharpening the saw which led me to goal setting which led me
00:31:03.160 to the one thing which led me to being coached by a billionaire and it was that choice that led to the
00:31:07.980 development of habits and skills that made me massively intentional one of the things that you talk
00:31:12.980 about in the book among others and obviously we're just skimming the surface on what we could
00:31:16.680 address that really stuck out to me was the idea of sticking to your core competence how would you
00:31:21.720 suggest somebody go about finding what they are uniquely talented at so that they can capitalize
00:31:26.340 on those opportunities sure you got to kind of have a sense of it already I would think if you're
00:31:31.180 20 22 25 there's got to be something you know like I always knew I was good at serving people like if you
00:31:36.820 have a problem yo I'll solve it what is that that's an old song by Vanilla Ice right that's right I always
00:31:42.060 felt like I was a problem solver meaning that I would go out of my way to figure out a problem so and that
00:31:46.860 works well so then you got to say okay so you're so I'm a problem solver so what business could I get
00:31:51.500 into where solving problems matters and and the other thing you might be as a people person so I
00:31:56.220 wouldn't say I was a huge people person but I'm good enough with people so real estate solving a
00:32:00.960 problem of finding a house and then being a people person mean you got to drive around your car take a
00:32:05.620 list and you have to have confidence enough to make a presentation so I was pretty good at that
00:32:09.600 and then I'm not a detail person so I'm terrible at detail so having knowing that about myself if I tried to
00:32:15.000 become the guy that tracked all the files for my office I'd be done like I'd be depressed I'd have
00:32:19.880 to quit so knowing that I'm not detailed but I am a problem solver and a people so you got to have a
00:32:25.260 sense in yourself and the best way to do that and I think that's why in your 20s you should try a bunch
00:32:29.200 of different roles to see what works like in your 20s is that time of exploration like if you're a waiter
00:32:34.180 and you're terrible at it you're probably not a people person but if on the other hand you're a bartender
00:32:38.140 and you love it so much you're thinking of doing a career there then you're caught in what I call the
00:32:41.280 cushy job trap which we talk about in the book but understand you are a people person so where
00:32:45.660 could you take that ability to make people laugh and keep them engaged and make money with it and
00:32:50.680 if you're incredibly detailed in other words you really love the files and getting into the files
00:32:54.940 where could you put that to work for you like surgeons or pilots or lawyers there's a lot of
00:33:00.360 people out there that need great deals of detail and so that's the question you should be able to
00:33:05.600 answer yourself experience a lot of things see what works for you and then kind of write down a
00:33:10.220 continuous basis strengths weaknesses what I'm moving towards and what I'm moving and there's
00:33:14.180 a lot of courses and books I don't want to get lost in that ultimately I think it's experiential
00:33:18.540 you also talk about barriers to entry and even I think looking for barriers to entry how do you
00:33:25.420 reconcile or coordinate the two like here's a barrier to entry here's something that maybe a lot of people
00:33:30.820 aren't necessarily looking for and here's something that I'm good at how do you marry the two
00:33:35.020 you know sometimes barriers of entry could just be working harder than anybody so when I got into
00:33:40.420 real estate which anyone can be a real estate license you know it's very easy to get sure
00:33:44.300 in fact there's a joke about a bartender asked for the guy's real estate license he says don't you
00:33:48.000 mean my driver's license he says no not everyone's got a driver's license yeah same thing with the
00:33:52.420 financial planning world too so yeah absolutely by the way I love that word I just love financial
00:33:57.540 and planning because obviously financial ties to wealth and the way you get wealthy is by having a plan
00:34:02.100 I almost was a financial planner but again I wasn't that academic you have to be pretty smart
00:34:07.180 to understand all those different components of financial planning about that I don't know about
00:34:10.660 that seemed that way to me anyway so a barrier of entry could just be hustling hard like a barrier
00:34:15.820 of entry most people aren't willing to work that hard so I got into real estate and another barrier
00:34:19.360 of entry could be like I will do whatever it takes for you to get the house you want so sometimes
00:34:23.780 you can create barriers of entry just in areas that they really don't exist but obviously the more
00:34:28.600 traditional ones are coca-cola has a barrier to entry no one else can have coke or facebook has
00:34:33.660 a barrier of entry so you want to try to pick a space where you can keep other people from getting
00:34:39.080 in like one of the reasons I wrote this book was so I could be a best-selling author because best-selling
00:34:43.260 authors have more credibility and a lot everything there's a large portion of life that is about
00:34:48.100 credibility so that's a barrier to entry now I can say that we hit the number five wall street
00:34:53.480 journal bestseller list so forever now I have that so people don't have that then they're one
00:34:58.680 level less or they're not a lesser person I'm saying they just don't have that quiver that arrow
00:35:03.040 in their quiver so you're looking for quivers in your arrows and then ultimately you know the ultimate
00:35:07.240 barrier of entry is to own real estate like they no one replaces that one piece of real estate so if
00:35:11.960 I can get the right piece of real estate in the right location then I have a barrier to entry because
00:35:15.700 I own it nobody else can get it so you're really just trying to figure out a way to have a
00:35:19.780 competitive advantage in the marketplace by the time this podcast releases I hope that the information
00:35:25.500 you just gave me about the wall street journal best-selling list is outdated and you'll also be
00:35:29.560 on that new york times best-selling list because I know that's a goal of yours as well yes sir
00:35:32.840 that's the granddaddy of them all and ultimately that's the target and if we hit it great and if
00:35:36.640 not I guess I'll have to go back to work for seven years and write another book I imagine it'll take
00:35:41.460 you a little less than seven years second time around it would I've made so many mistakes that if you
00:35:45.380 want to write a book now you should call me because I'll tell you exactly what to do and I think I
00:35:49.000 could do it in probably 18 months this time some people do it like six weeks I don't know how they
00:35:53.000 do it I definitely have learned the lessons Ryan and I could do it much faster next time talk to me
00:35:57.340 on that note about flow because seven years I would not consider flow but now you're talking about
00:36:03.120 speeding up this process and I know we talk about this in the context of athletes for example that
00:36:08.180 just get in the zone how do you find this with regards to building wealth well here's an example it
00:36:12.720 probably took me seven years maybe 10 years to get to 1 million in net worth right so it took me
00:36:17.940 seven years to write this book but today I make millions of dollars per year right so I'm in flow
00:36:23.940 and flow for me is you get really good at something and you just keep doing it over and over again so
00:36:29.000 yes if I wrote a second book I'd still be in the rookie-ish phase but I guarantee I could do a better
00:36:33.740 job quicker with less expense funnily enough and that's what happens you learn how to make more money
00:36:39.180 with less effort that's the beauty of it the longer you kind of drive it for instance so the three things
00:36:44.000 I've defined as my defining elements for my life is number one look for talent so I'm looking for
00:36:49.140 talented people constantly number two deals look for amazing deals where I can turn money into more
00:36:53.820 money and number three create a vision and live a purposeful life so that's all I spend my time
00:36:58.360 doing and anytime I'm out of those three components I'm wasting time I'm in the 80 percent that's less
00:37:02.780 important so you create flow by over time as I said the the chaff gets burned away the the part of me
00:37:09.540 that was confused and tried to do 30 things got burned away and what comes out the other side is
00:37:13.880 you get more successful is like a laser-like focus and so you get flow by eliminating all the stuff
00:37:19.960 that drags you down and holds you down and so that's a natural process of being an entrepreneur
00:37:24.640 a natural process of the commitment so because of that commitment Ryan I now look at more deals in
00:37:29.420 one year than I looked in my entire 30s so if you took my 30s when I was still trying to formulate
00:37:35.100 this vision for my life in 10 years how many deals did I look at versus one year every single
00:37:41.060 year this year 2017 I will look at hundreds of deals and that's one of the three things I do and
00:37:46.860 I will interview amazingly talented people and that's at all areas of my life from it could be
00:37:51.360 the person that looks after your pool you want the best pool cleaning guy and it could be the financial
00:37:55.360 planners that manages your money or the person that runs your business and then lastly just be in the
00:38:00.000 flow of accountability around your vision so I have a great flow around my vision I have
00:38:04.640 vision boards on my wall I have a Disney map on my wall of how my life comes together I have a
00:38:09.420 five-year vision mapped out and then I have my annual goals which is like my flight path and it just
00:38:14.380 all weaves together and it's become fun for me one of my goals is to review my goals once a week
00:38:19.020 minimum so sometimes that's three times a week and sometimes I'm on vacation I don't do it at all
00:38:23.360 but ultimately I'm in the flow of like am I on track am I not on track and if I'm not on track
00:38:27.380 what do I need to eliminate to get back on track all the while while putting family first and
00:38:31.800 contribution first it's all very interesting how flow develops but the number one way you get to
00:38:36.480 flow is by making that choice making that commitment and then just going after it with
00:38:42.220 everything you can and what you'll find is it's tough the first five years but it starts getting
00:38:46.140 easier the second five and by the third five or so you should just be in flow on a continuous basis
00:38:50.840 because you've mastered something that has a payoff how do you avoid being overwhelmed because I know you
00:38:55.800 own dozens and dozens of different companies you've got your hand in a little bit of different places
00:38:59.480 everywhere and I look at it from the outside looking in I know a lot of guys listening to this podcast
00:39:03.680 are thinking oh my goodness like I can't even make my mortgage payment on time or something like that
00:39:08.640 and now we're talking about all these different multiple opportunities talk to me about that
00:39:12.500 well Bill Gates has it best when he says that you'll overestimate what you can do in a year
00:39:17.680 and underestimate what you can do in 10 years and one of the traps is not staying the course
00:39:21.900 so people have a little bit of obstacles or a little bit of pushback and sometimes it's telling you
00:39:26.560 you shouldn't be in that space so sometimes quitting is a good idea like if someone asked I
00:39:30.340 was a medical student and that would have been a disaster for me I'm not detail oriented it would
00:39:34.220 have just not been me so sometimes quitting is good but if you're in a place that you think does fit
00:39:38.980 you once I got into real estate and you have some failures and some setbacks and you get discouraged
00:39:43.200 and I remember three or four years in I was having a really really bad year and I just thought
00:39:47.100 I wasn't going to make it but that's the moment where you got to go back to that original commitment
00:39:51.040 that original choice you made and understand that sometimes you just got to stay the course
00:39:55.280 and what helped me through that dark time was mentors and people in the industry that were already
00:39:59.700 succeeding at a very high level those could be people you know that you could have lunch with
00:40:03.400 and it could be people that are your heroes that you could read the books of so when I went through
00:40:07.240 that dark period I just happened to have enough mentors and models around me to reach up to
00:40:11.120 and then enough books to read and that's how you find your way through the dark time so even
00:40:15.300 if you're in that moment where you can't pay your bill or you're worried about paying your bill
00:40:18.620 you know you go read a book by Tony Robbins listen to the unlimited power tape some people think
00:40:23.180 it's hokey and they're like oh I listen to all the self-help book it doesn't do anything but are
00:40:26.120 you listening to the self-help stuff and then choosing one thing to do are you listening to 30
00:40:30.640 new ideas and trying to do all 30 and then getting discouraged and quitting right ultimately it's you've
00:40:35.300 just got to keep finding the light in the darkness and drive yourself towards the light and if you keep
00:40:39.500 doing that you can't fail well David we're winding down on time today I want to ask you a couple
00:40:43.180 additional questions as we do the first one is what does it mean to be a man to me being a man is and I
00:40:50.420 have a motto in my family and and it's doing what needs to be done all of the time now no one is
00:40:55.380 perfect right so that's a mantra that's a goal but a man does what they need to do they do their
00:41:00.480 responsibilities a man makes their calls a man looks after their family a man is responsible to
00:41:06.260 their commitments in life so to me ultimately I didn't get this necessarily younger in life and
00:41:11.400 I made some mistakes and I was lost at moments but I remember one point a guy who was an older guy just
00:41:17.940 did a simple thing he got me in the car he drove to the front he said we're gonna drop the ladies off
00:41:22.340 it's gonna sound silly to you sounds minute but and then we're gonna go park the car because there's
00:41:26.680 no parking right and I got something just switched for me like that's what a man does a man's
00:41:30.840 responsibility is to drop the ladies off and then go park the car no matter how far it is and walk back
00:41:36.080 and it just happened to be at a time when I was feeling vulnerable and I was a little depressed
00:41:38.700 because business wasn't going the way I wanted and I was like that's all I got to do I just got to do
00:41:42.800 what needs to be done all of the time and if I can live towards that ideal knowing that I'll fall
00:41:47.640 short then my life will be easy and to me that's what a man does they take care of the responsibilities
00:41:51.440 powerful powerful stuff well how do we connect with you how do we buy the book and how do we learn more
00:41:55.440 about what you're up to David so just come to davidosborne.com or go to wealth can't wait at
00:42:00.100 amazon.com or go to your local Barnes and Nobles but davidosborne.com has most of the answers
00:42:04.800 and just the best thing you can do for me if you're listening to this podcast is be the most amazing
00:42:08.940 you you can be because what makes a country great what makes my friendship great what makes a
00:42:13.120 community great is if each one of us just wins at the highest level we possibly can David I appreciate
00:42:18.400 you I appreciate your work I appreciate also the level to which you show up because it's inspiring
00:42:22.680 to see it inspiring to watch and I want to thank you for taking some of your precious time and sharing
00:42:26.980 with us today thank you Ryan it's a pleasure there it is gentlemen Mr. David Osborne telling us what it
00:42:34.260 will take to build more abundance and wealth in our lives some of the pitfalls that we need to
00:42:39.240 avoid and why it's so important that we become wealthy men if you're interested in learning more
00:42:43.600 about David's work including picking up a copy of his book wealth can't wait you can go to order
00:42:49.020 a man.com slash one one zero to do that and also if you are ready to take your life to the next level
00:42:54.940 make sure again you join the 260 other dedicated ambitious men inside the iron council remember this
00:43:01.160 month we're talking about the concept of stoicism winding down there but next month we'll be
00:43:05.900 talking a lot more about the subject of today building wealth so if you're interested in learning
00:43:09.940 more about what we're up to and all that is included in your membership head to order a man.com
00:43:14.800 slash iron council I will look forward to talking with you on Friday for our Friday field notes but
00:43:20.040 until then take action and become the man you were meant to be thank you for listening to the order of
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