Order of Man - 116： Building a Personal Brand

00:00:00.000 The term personal brand has become such a buzzword these days, but the fact remains that the ability to accurately reflect who you are to the world has become more important than it ever has.

00:00:10.120 Whether you're starting a new business or interviewing for a job, maybe you're vying for a job promotion or you're in the dating scene, understanding personal branding will go a long way towards helping you get exactly what you want.

00:00:23.640 My guest today, Colby Kaye, talks with us about setting yourself apart, the core elements to be aware of, where to start when it comes to building your platform, and how to create a strong personal brand.

00:00:34.660 You're a man of action. You live life to the fullest. Embrace your fears and boldly chart your own path.

00:00:40.540 When life knocks you down, you get back up one more time, every time.

00:00:44.960 You are not easily deterred or defeated, rugged, resilient, strong.

00:00:49.540 This is your life. This is who you are. This is who you will become.

00:00:54.280 At the end of the day, and after all is said and done, you can call yourself a man.

00:00:59.780 Guys, what is going on today? My name is Ryan Mickler, and I am the host and the founder of the Order of Man podcast.

00:01:05.920 If you are not familiar with what we do here on the Order of Man podcast, our goal is to introduce you to the world's most successful men when it comes to business and relationships, fitness, mindset,

00:01:17.420 just about any other area important to you as a man.

00:01:20.820 Last week, however, we actually had a woman come on the show and talk with us about her perspective on relationships and keeping that fire alive,

00:01:30.020 which, guys, after 13 years of marriage and four children of my own, I know it can be a challenge at times.

00:01:36.540 So make sure you check out that show from last week, and while you're there, make sure you subscribe so you never miss an episode that we put out each and every week.

00:01:44.800 Also, let me give you a couple of quick resources that you are going to want to know about before I get into my conversation with Colby today.

00:01:51.640 First, we have got our first ever Order of Man meetup that's happening August 12, 2017 in Kansas City.

00:01:59.340 I'm going to be there. My guest, Steven Mansfield, who a lot of you guys are familiar with, is going to be there.

00:02:03.660 We're hosting the first ever live Order of Man podcast. You're going to be part of that.

00:02:08.240 And we're having some breakout sessions available for every man that comes along with an option of hitting the shooting range with me or getting some self-defense training.

00:02:16.960 It's going to be awesome event. So come out, spend the day with me, Steven Mansfield, some other of the Order of Man members, and reserve your spot to do that at orderofman.com slash event.

00:02:27.100 And second, and second, and I'm only going to touch on this briefly because I'm going to tell you a little bit more about it during our break.

00:02:32.000 Take a minute to check out our exclusive brotherhood. This is called The Iron Council.

00:02:37.200 We've just implemented a new program that's going to teach you the tools, give you the guidance, and show you a new system for operating in your life at maximum potential.

00:02:46.760 And if you're listening to this show, I know that you're always on the lookout for becoming more effective and efficient as a man.

00:02:52.980 You can do that at orderofman.com slash ironcouncil. Guys, I am stoked to introduce you to a personal friend of mine, Mr. Colby K.

00:03:00.980 He is the founder of Healthy Primate, among other businesses. But more importantly, the man knows how to market himself in a way that get people to listen.

00:03:09.740 So when Colby invited me to speak at his event coming up on June 24th and 25th, it's called The Meltdown in the Desert, I was honored that he would even think of and consider me.

00:03:20.720 In addition to running multiple businesses, he is an expert when it comes to networking, when it comes to connecting with the world's most sought-after social media influencers like Gary Vaynerchuk and others.

00:03:32.280 Today, he's here to talk about why you and I should focus on personal branding and how to make that work.

00:03:40.580 Colby, what is up, brother? Glad you joined us today.

00:03:42.900 My man, what is going on?

00:03:44.760 Not much. This has been a long time in the works, hasn't it?

00:03:47.100 Dude, almost a year.

00:03:48.780 Have we known each other that long?

00:03:50.880 We've known each other more than a year because Meltdown is almost a year.

00:03:53.340 That's right.

00:03:53.860 We knew each other before the event.

00:03:55.440 That's right. Well, good. Well, hey, this is going to be a critical topic, one that I think a lot of guys might overlook as maybe not being all that important,

00:04:01.760 especially if they might be an employee and they're not really worried about necessarily promoting themselves.

00:04:07.540 But I want to talk with you about personal branding and maybe to give us a little bit of framework for the discussion.

00:04:13.100 Is that something that is even that important for everybody to at least consider?

00:04:18.920 I think it is, man. It's one of those things where each one of us has an opportunity to do something bigger than what we're doing today.

00:04:27.560 Right. And there's this huge paradigm shift that I continually feel.

00:04:32.340 Right. First off, I'm 41 and I had this, I would say, an awakening when I was about 35 or so.

00:04:38.780 And it really started to transpire in when I took a journey outside of corporate America to build my own business.

00:04:45.900 And, you know, I've always been kind of an artistic dude.

00:04:48.460 I was, you know, I was doing film, I did music and then did art for a while and then came into entrepreneurship.

00:04:54.440 And building out a brand has always been something that's been extremely important to me.

00:04:59.040 But the question that you ask is, is it important for everybody?

00:05:02.440 When I was in my 30s, I would have said probably no.

00:05:05.340 You know, as an employee, there's a fine line between towing the company line and then your own special interest.

00:05:11.440 Right. Right.

00:05:12.400 So being able to be an individual versus being a cog in the wheel is something you have to be sensitive to.

00:05:19.980 Right. So the short answer is yes.

00:05:22.900 And I can tell you kind of how I got to that.

00:05:24.680 But yes, the answer is yes.

00:05:25.740 Well, tell to me about even because I think that's a word that, you know, I understand what it means.

00:05:30.160 You understand what it means.

00:05:31.000 I think there's a lot of people who would just because of the space we're in.

00:05:33.680 But I think there's a lot of people who might not even really know what the hell we're talking about.

00:05:37.220 When we say personal branding, what does this even mean?

00:05:40.180 The definition of personal brand for me would be how do you take your gifts, your talents, the things that you like to do and then set yourself apart and tell that message in a marketplace?

00:05:49.580 Whether that marketplace is social media, whether that marketplace is at your workplace, whether that marketplace is in your neighborhood.

00:05:56.980 It's being able to take your personal gifts and the things that we've all been blessed with and leverage those to share with others and kind of cut through the noise.

00:06:07.900 So how do you do that?

00:06:09.260 I mean, how do you I know we don't have enough time to obviously delve into that too deep, but let's just take a component about that, which is setting yourself apart.

00:06:17.760 You know, everybody's got a brand.

00:06:20.540 Everybody's got their social media profiles.

00:06:22.920 Sometimes we get lost in this sea of sameness.

00:06:25.120 How do you begin to differentiate yourself?

00:06:27.260 Let me set the conversation like this, Ryan.

00:06:29.220 Instead of getting into 100% marketing discussion, let me frame why this is important.

00:06:33.620 Each one of us, if you look at, I call it the lifeline.

00:06:36.460 We're born and from zero to 18, we fall into a bucket of being an adolescence.

00:06:41.180 We're in our youth.

00:06:42.120 You know, the world is our oyster.

00:06:43.580 We can do anything, anything we set our minds to.

00:06:46.160 We could be doctors, we could be lawyers, we could be professional athletes, astronauts.

00:06:50.680 You know, we could do anything with a little bit of guidance and a little bit of kind of push.

00:06:55.480 Then from 18 to 24, an interesting thing happens, right?

00:06:58.020 We go into what I call the student realm.

00:07:00.900 So going from adolescence into a student, so leaving high school and then going into college.

00:07:06.080 We go into college with a social experiment.

00:07:08.000 We're trying to figure out still what it is that we want.

00:07:10.640 You know, very few have that exact passion and know what they want to do.

00:07:14.280 Try to figure that out in college.

00:07:16.160 Then at 24, you exit.

00:07:18.380 That short amount of time you're a student, you leave.

00:07:20.580 And then from 25 until 74, right?

00:07:23.920 The average retirement age is 72.

00:07:25.740 We see that extended into the late 70s because of financial conditions.

00:07:30.280 And longevity, I imagine, as well.

00:07:31.700 Yes, absolutely.

00:07:32.900 So from 25 to 74, you're an employee.

00:07:36.600 So if you look at – if I were to draw that out and then from 74 when you retire, you're a.k.a. golden years to kind of do what the things are that you'd like to do.

00:07:46.620 Well, there's an interesting thing that all kind of happens in the middle of all this.

00:07:50.180 So I don't have to draw it for you to hear 25 to 74 is where we spend the majority of our lives.

00:07:55.100 I'm a firm believer that we were not put on this planet to work 60 hours a week behind a desk for somebody else.

00:08:03.140 If you start to look at the end of that lifeline or the end of that cycle and you look at retirement, 401ks were never a long-term investment strategy.

00:08:10.860 They were something that was built by the financial system for people that were uneducated in money to spend their money.

00:08:16.420 The social security system, as you and I know, it won't be there.

00:08:19.440 It's not going to be there by 2030.

00:08:20.960 Right.

00:08:21.360 You know the average American saves less than $5,000?

00:08:24.860 That actually sounds high to me.

00:08:26.560 It's five.

00:08:27.260 Well, they say it's 10, but the median is less than five.

00:08:31.200 Jeez, yeah.

00:08:31.920 So if I take $5,000 in savings, pensions don't exist anymore.

00:08:36.620 You're very lucky if you get one.

00:08:38.400 Retirement, if I get a 401k, social security, what's in my savings account, that three-legged stool is broken.

00:08:45.440 And what happens is you end up dead, broken, alone, and sick.

00:08:49.120 That is not the end game because what we've been told from a really young age is get in line.

00:08:54.480 Don't ask questions.

00:08:55.360 Raise your hand if you want to do something.

00:08:56.820 And conform to what we've been told is the way it's supposed to be.

00:08:59.820 Go to school because that's what you're supposed to do.

00:09:01.460 Get a job because that's what you're supposed to do.

00:09:03.960 And be a cog in the system.

00:09:06.080 Well, you and I are very independent in our thinking, and I know your listeners are the same way.

00:09:11.520 Every single one of us has a like, a talent, a gift, a want, a passion for something.

00:09:17.460 Whether it's donating time and putting time in at your local church.

00:09:20.960 Whether it's being on the PTSO.

00:09:22.680 Whether it's being involved in your son's baseball league.

00:09:25.460 Whether, whatever, whatever it is, you have a passion.

00:09:28.180 All of us do.

00:09:29.480 Well, what happens from 24 to 25 is we go into the workplace.

00:09:32.580 We justify going into work because we think that's what we're supposed to do in a job that we hope we like.

00:09:37.680 Then we wake up at 35, my brother.

00:09:39.720 We're 35, 40 pounds overweight.

00:09:41.540 We don't have a relationship with our spouse.

00:09:43.260 We have two to three kids.

00:09:44.380 The average American debt household is about $130,000.

00:09:48.700 But the average American income is less than 50.

00:09:51.320 So we wake up and have this weird midlife, say, crisis saying, oh my god, this can't be the end.

00:09:57.120 Well, you're damn right.

00:09:58.080 That's not the end.

00:09:59.100 We're not – the way that we see things or the way that we've been told to see things, whether it's get in line or be a consumer, are wrong.

00:10:06.660 And the system is not built for guys like you and I or like your listeners.

00:10:10.760 So when I talk about personal branding, it's more than just like you've got to stand out with a logo and a mission statement.

00:10:16.380 For me, it's taking a passion, taking a drive and a talent and leaving your dent in the universe, whether you do it full-time or part-time to supplement income.

00:10:25.320 But being here in the long game and a very crowded, noisy marketplace.

00:10:31.080 So when I say personal branding, my man, I tie it all back to that.

00:10:34.480 It's tying back to being able to take something you love to do with a talent or a skill and separating yourself from the rest and being able to drive that into the long game.

00:10:42.920 Well, actually, let me give you the opposite side of this because I think what a lot of people hear when they hear personal branding is they think of, for lack of a better term, gaming the system, almost in a way manipulating the system.

00:10:52.260 But if I'm hearing you correctly, it's about taking somebody you already are and maybe just living a little bit more authentic to that and actually pursuing some of these other avenues.

00:11:01.320 Yes, absolutely.

00:11:02.720 Yeah.

00:11:03.160 Absolutely.

00:11:03.520 And I don't know that it's gamifying.

00:11:05.200 Here's what I mean by that is everybody shows up with the logo.

00:11:08.820 First, let's look at how you show up and where you show up first.

00:11:12.960 Depending on what you're good at or what your business is and your personal brand and your talents and your skill sets before you turn it into something generating money, how do you show up every day?

00:11:22.500 How do you show up at home?

00:11:23.960 How do you show up in your relationships?

00:11:25.100 And you and I have talked about this and you're one of the guys carrying the flag out in front is how are you showing up every day?

00:11:31.980 Where are you showing up every day?

00:11:33.380 And are you really being authentic to yourself?

00:11:35.420 And if the answer is no, then personal branding doesn't mean anything.

00:11:38.900 You're going to end up just in a sea of masks and everybody looks the same.

00:11:43.200 It's where guys like you and I have seen a huge difference in what we do.

00:11:46.820 Like I just saw the milestone you hit for podcast downloads.

00:11:51.380 Dude, congratulations.

00:11:52.300 It's a huge – dude, it's a huge number.

00:11:55.800 And I hit 2,000 impressions last year on social media, my first 10 months of really using social media to build my personal brand.

00:12:03.740 I'll hit 10 million this year.

00:12:05.620 Yeah, wow.

00:12:06.460 And it's – how did I do that?

00:12:08.640 Well, I told the truth.

00:12:10.680 I was honest about who I am and what I do and the struggles and building a business and losing my house and sacrificing my relationships and then realizing, God, that's not the end game.

00:12:19.760 I got to fix that and showcasing the entire struggle of building a business in my personal brand that turned into my business brand and taking my viewership along for that ride.

00:12:28.920 So when I launched a business, my personal brand – my business brand was an extension of my personal brand, and the two were kind of the same.

00:12:35.540 So people got to see me build a business on my personal page.

00:12:38.680 When I launched the business, it was a transition for them to go, and it was just a natural evolution for them to follow.

00:12:44.960 Yeah, I mean this has obviously been a turning point in Order of Man and my career.

00:12:49.080 The more that I share about my struggles and the things that I've dealt with in the past, particularly my near divorce, our separation my wife and I went through almost nine years ago, those type of messages are really resonating with people.

00:13:01.260 And that's not something I was trying to manipulate.

00:13:03.100 That was just me being truthful about where I struggled.

00:13:05.560 How does one maybe begin to share some of this when they've been conditioned and trained that they are not supposed to bring this stuff up, that they're supposed to toe the line and be that cog in the wheel you talk about?

00:13:17.580 I'll give you this analogy.

00:13:18.880 Don't – Tony Robbins has a great quote that I'll paraphrase.

00:13:22.360 It's something along the lines of don't take financial advice from somebody who's broke.

00:13:25.980 I had somebody ask me the other day.

00:13:28.220 They were trying to tell me, trying to coach me.

00:13:30.260 Why do you put so many videos out?

00:13:31.680 Like you know you put up too many videos.

00:13:33.180 You know what would be cool is if you put one video out a week that people would be looking forward to your videos.

00:13:37.780 Well, I did over 600 videos last year, and I looked at their profile, and they've got less than like a – they're not an expert by any means.

00:13:45.340 And I said, well, when I want to go backwards, I'll take your advice.

00:13:48.760 Taking advice from people that are not where you'd like to be is not the – I don't listen to it.

00:13:54.460 I'm very respectful, and I'll take it with a grain of salt.

00:13:56.840 But I take advice, and I take direction from people that are in places I'd like to be or I want and I strive to be.

00:14:02.600 So if you listen to those naysayers and those people, I think you're going to stay and continue to be where you are.

00:14:07.100 You have to get outside that comfort zone.

00:14:09.180 Finding a voice, finding a passion in a drive, showcasing what it is you'd like to showcase, and then finding which platform you want to showcase that in.

00:14:17.340 And I call it – there's a fine line between being vulnerable and what I'll call – Tommy Baker and I had a – he had a phrase for it that I just loved.

00:14:25.760 I think it was vulnerability masturbation.

00:14:28.600 Everybody has to talk about how bad their life was, and that's just this circle.

00:14:33.040 And it's like – I'll use the analogy, Ryan, of life is six feet of crap, but I don't need to get a shovel and go to all six feet for you to relate to me.

00:14:40.540 What I need to do is I need to skim the topic, the surface of a topic in order for you to relate and say, that guy gets me, right?

00:14:48.380 So it's being able to share aspects of relatability without trying to make it too predicated, I guess you could say.

00:14:55.920 Why should anybody even do this?

00:14:57.460 Because I know there's guys listening right now that are like, OK, yeah, I hear you.

00:15:00.600 And obviously, Ryan, I've resonated with your story.

00:15:02.640 And Colby, a lot of the guys listening probably are familiar with you and your work.

00:15:05.760 But in the back of their head, they're saying, why?

00:15:08.780 I remember, for example, the very first time somebody even mentioned the term blog.

00:15:13.720 I was in Iraq, and he said, oh, I'm just – I'm writing my blog.

00:15:17.780 I'm like, what is that?

00:15:18.420 And he said, I just write what I'm up to.

00:15:20.040 I'm like, oh, that's lame.

00:15:20.840 Nobody cares about that.

00:15:23.040 And yet here we are.

00:15:24.340 My career is basically podcasting and blogging, and I think there's a lot of guys that are still in that boat like, I'm not going to share that stuff.

00:15:30.340 Nobody cares about that.

00:15:31.140 Why should I share that?

00:15:31.840 Well, let me ask you, where did the turning point come where you decided you wanted to make it a business?

00:15:37.440 For me, it was knowing that not only did I have something to share, but I saw that there was a huge gap between the information that men had and the ability to actually apply it in their life.

00:15:49.700 And my goal was to bridge that gap through the business of Order of Man.

00:15:53.160 So you went into the marketplace.

00:15:54.840 You saw that there was a gap.

00:15:56.200 You saw that you had a talent to fill that gap, and then you started recording your voice.

00:16:00.300 Sure, yeah.

00:16:00.940 I would say that same process, that followed for me, right?

00:16:04.000 I saw a need and a niche in a marketplace.

00:16:05.900 I went out and built a product and a service, and I needed a platform to share that.

00:16:10.120 For me, it was a little bit different.

00:16:11.440 It was, we'll take your story, and then we'll take mine and put those kind of examples into your listener base, right?

00:16:17.340 So for me, where things really started in my own personal brand, I had one in the music business as a producer.

00:16:22.400 I had one as an artist, and then I became an employee for 20 years in corporate America.

00:16:27.160 As I was leaving that in the last year and a half of my employership as an employee, I was walking around at about 260 pounds.

00:16:33.860 Okay, there's a big race we do every year at Camp Pendleton in San Diego, the Marine Obstacle Course.

00:16:39.800 And it had been my sixth year running the race, and I walked the race.

00:16:43.800 I did it in about two hours and 15 minutes.

00:16:46.000 And I remember in the shower at the hotel room, catching a glimpse of myself in a mirror sideways.

00:16:50.420 I was like, God, what happened to me?

00:16:52.540 Yeah, yeah.

00:16:53.140 And I promised myself that would never be the case.

00:16:55.900 So I went on this mission.

00:16:57.280 So the next year, I ran the race.

00:16:58.640 I dropped almost 100 pounds, gained about 20 pounds of muscle, and was shredded.

00:17:01.960 And I ran that race at two minutes under my fastest time with twice the obstacles.

00:17:06.420 Wow.

00:17:06.900 And I wanted a place to share my journey because it wasn't about just losing weight.

00:17:11.420 What I realized were my hormones were out of balance, my relationships were upside down, and I was clinically anxious and depressed.

00:17:17.900 So I started cataloging my journey of first losing the weight, but then I spent 18 months.

00:17:23.140 As a human guinea pig, experimenting on the hormone balances that are cortisol and testosterone and what they meant to my body.

00:17:30.660 Like why was I so stressed out all the time?

00:17:33.220 Why was I living in such an anxious state?

00:17:36.060 And I could have gone the easy route, which is the way I started, which was to go down and get pharmaceuticals and get your Xanax and Afran.

00:17:42.560 And I thought there's got to be a different way.

00:17:44.340 And what I did is I took a journey on understanding how my body produced what it did and took natural supplementation to address it.

00:17:50.280 And every 30 days, I got my blood work done.

00:17:51.960 I started a blog to showcase that.

00:17:54.220 So it wasn't that it was necessarily a personal brand, but it was my story.

00:17:57.780 And that story turned into 11,000 people on our mailing list.

00:18:01.880 It turned into 22,000 hits a month.

00:18:04.340 And it became a platform for other people that were going through what I was going through to see that they weren't alone.

00:18:10.220 I was just brave enough to kind of showcase that message.

00:18:13.100 That became my personal brand was a guy who was out here taking on the pharmaceutical companies and taking on stress.

00:18:19.320 That was also when I hit that clip level of saying, oh, my gosh, I'm working 60 hours for somebody else.

00:18:24.380 This can't be the only way.

00:18:26.240 So all of those things kind of happened at the same time, which formed the healthy primate.

00:18:29.680 That was where – so my personal brand almost came out of necessity based on me just sharing my story very much like yours, right?

00:18:37.140 Yeah, sure.

00:18:38.000 No, Sal, now you talk about bravery, which is obviously a huge component of this.

00:18:43.060 I know firsthand that posting a video about your wife leaving you and why you were mostly to blame for that is a difficult thing, I can tell you from experience.

00:18:52.900 How do you start to build this up and work this into a position where you at least feel comfortable to the degree that you're willing to put it out there for the world to see?

00:19:03.940 That video was the first video I saw of yours, and then I remember seeing it a year later, and I remember just how – I think I was in a tough position personally, and I remember seeing that video thinking, God, I'm not alone, right?

00:19:18.720 This guy gets me.

00:19:20.380 The bigger question is identifying a marketplace to share your voice with where you see there's a gap.

00:19:25.420 So you found there was a gap in what it meant to be a man that I would say the pussification of our generation, right?

00:19:32.120 It's – our kids don't even know how to change tires anymore.

00:19:34.860 It's like I remember having to physically change a carburetor with my dad like I grew up having to use my hands.

00:19:40.220 Our kids – your kids do, but if you look at lots of kids around us, our kids don't grow up that way.

00:19:45.320 Everybody has got a participation award, and everybody is a special individual, and it's – you found a marketplace.

00:19:51.060 I found one with my voice, and every market I go into, it's like I find an opportunity for me to shine.

00:19:57.520 So first you have to do that.

00:19:58.800 It's identifying a place where it seems like some things are lacking, and your skill set or your voice essentially is a differentiator based on what's being told.

00:20:07.800 It could be in sports.

00:20:08.920 It could be in fitness.

00:20:09.920 It could be in underwater basket weaving.

00:20:12.000 It doesn't matter.

00:20:12.560 It's having a skill set or a talent or experience, being able to share a voice that's not being heard.

00:20:18.360 That's first.

00:20:19.240 Second piece is you just have to start doing it.

00:20:22.000 You don't start putting videos out there and putting content out expecting in three days people to grab on.

00:20:27.120 I mean I'm – how long did it take for you to get to your recent milestone on the podcast?

00:20:31.800 Let's see.

00:20:32.700 That was probably about three weeks ago, which was two years into the journey.

00:20:36.820 And you're at what, 23,000 or 24,000 members in Order of Men?

00:20:41.660 28,000, man.

00:20:43.300 Don't short me.

00:20:44.060 Don't short me.

00:20:45.080 Sorry, dude.

00:20:45.800 The last time I said that, you're like, no, no, no.

00:20:47.680 It's probably – I thought it was like 40,000 or something.

00:20:49.880 You're like, no, no.

00:20:50.300 I went and looked.

00:20:50.960 It's a billion.

00:20:52.500 30 – every man on the planet.

00:20:54.500 So let's say 30,000.

00:20:55.580 Let's round up.

00:20:56.060 So 30,000 people in Order of Men.

00:20:57.540 How long did that take?

00:20:58.600 It took about the same because we have been just over two years now, just slightly over two years.

00:21:03.480 And how much time do you spend a week on building content, doing the podcast, writing in the group, and building what you do?

00:21:09.760 Oh, man.

00:21:10.300 That's my job.

00:21:11.300 I mean the majority of the work I do is creating some content to connect with other people.

00:21:16.080 How many hours is that?

00:21:17.120 25 to 30.

00:21:18.480 I guarantee it's more than that.

00:21:19.640 Yeah, it might be.

00:21:20.500 I bet you're doing 60.

00:21:21.880 The thing is you don't recognize it as work.

00:21:23.180 That's probably true.

00:21:23.660 You're not recognizing it as work, like doing research on your podcast guests, lining up interviews, out in the market doing research.

00:21:31.500 I think you're shortchanging.

00:21:33.440 Yeah, that's a good point.

00:21:34.400 Because what we do is also our hobby, right?

00:21:36.940 Like this is a hobby that we love to do.

00:21:38.960 Yeah, and I enjoy it.

00:21:39.960 Totally love it.

00:21:41.020 So it's one of those things where you don't look at it as much as work.

00:21:43.240 It's one of those things where, okay, 60 hours a week consistently for two years and putting out countless amounts of content to get to the place you're at.

00:21:51.260 My story is no different.

00:21:52.200 It's two years of every day putting out pieces of content.

00:21:56.280 I have a formula that I've been talking about for two years.

00:21:58.880 It's quality content plus consistency equals value.

00:22:02.940 And that value can be quantified in viewers and listeners in dollars, the variables, the value.

00:22:08.560 But you have to show up every single day, multiple times a day sometimes, putting out pieces of content to stay relevant because our attention span is so short.

00:22:16.520 But you have to be putting out – not just putting out content for the sake of content.

00:22:19.960 It's got to be good quality content.

00:22:22.660 Gentlemen, let me pause very quickly to introduce you to a resource you are going to want to know about.

00:22:30.500 If you've been listening for any amount of time, you know about our exclusive brotherhood.

00:22:34.400 This is called The Iron Council.

00:22:36.040 But what you might not know is that each month we change the topic and the focus and we focus on things that are important to you as a man.

00:22:43.380 And this month we are covering the area of protection.

00:22:46.100 We're going to be focusing on situational awareness, self-defense, home defense, emergency and disaster preparedness, and of course a whole lot more.

00:22:53.660 These topics are very, very important and I know they are interesting to you because every time I bring on an expert on the podcast to talk about them, those shows do very well.

00:23:01.400 So we're going to focus on that within The Iron Council.

00:23:04.060 You're going to get the tools, the guidance, the direction to improve in each one of those areas and you're going to gain access to months' worth of other content and conversations with 280 other high-achieving men who want to succeed and they want to see you succeed.

00:23:19.540 So if you'd like to learn more about what we're up to and claim your spot within our brotherhood, you can do that at orderofman.com slash ironcouncil.

00:23:26.840 Now with that said, let me get back to our conversation with Colby.

00:23:32.020 What do you say to the guy who might have identified a gap to some degree, feels like he might be able to fill that gap, but in the same breath, he's saying to himself, the market's saturated or there's too many people talking about health or there's too many people talking about masculinity and so I'm not going to throw my hat in the ring.

00:23:49.020 It's the niche.

00:23:50.040 It's not the subtopic.

00:23:51.320 You have the topic like health, then you have a subtopic, which would be weight loss.

00:23:54.580 Then you have a niche topic, which would be keto, you know, ketogenic diet or something.

00:23:59.740 Yeah, keto weight loss for the guy in the military.

00:24:03.240 Okay.

00:24:03.520 The more niche you get, the more opportunity you have to have a voice.

00:24:10.120 Russell Brunson, the creator of ClickFunnels, has a great saying.

00:24:14.200 I just read in his new book, it says, niches are where the riches are, right?

00:24:18.560 Or in the niches are, oh, in the niches are the riches.

00:24:20.880 Right, okay, yeah.

00:24:21.640 That's where the opportunity lies.

00:24:24.080 So being able to sub-segment, take a topic, take a subtopic, take a niche, then niche that down to be very specific about what it is you want to talk about, what it is you want to take a voice in, and you just put the work in.

00:24:36.640 And I know that can be a scary thing because when you start narrowing it down, you start thinking, oh, I'm going to alienate people.

00:24:41.780 But that's kind of the point too because I think it's very difficult for human beings to wrap their head around the fact that there's 7 billion plus people.

00:24:50.400 What does that even mean?

00:24:51.440 Like what does that look like?

00:24:52.540 That number is so large.

00:24:53.860 I don't think people can even wrap their heads around it.

00:24:56.500 We don't need 7 billion people.

00:24:57.820 We need like 1,000.

00:24:58.900 It goes back to the analogy of the 1,000 true raving fans.

00:25:02.440 Have you covered that?

00:25:03.360 I haven't covered that in length, but I do know what you're talking about.

00:25:06.540 I imagine some of the guys know as well.

00:25:07.940 So the analogy is all you need is essentially 1,000 raving fans, meaning that everything you put out, they're going to consume.

00:25:15.820 The limited edition records, you go on tour, they buy six of everything.

00:25:20.340 It's like the person, that person.

00:25:22.840 You need 1,000 true raving fans, and 1,000 true raving fans will create a lifestyle that will allow you to live on $60,000, $70,000, $80,000 of additional revenue a year.

00:25:32.100 The next question, if I look ahead at where you could be going in this conversation, Ryan, would be, well, I'm not an expert.

00:25:38.720 Yeah, yeah.

00:25:39.500 We get the imposter syndrome thing quite a bit actually.

00:25:42.620 Okay, so why do you think that is?

00:25:44.760 I think that people don't think that they're unique.

00:25:48.440 I think we underestimate our abilities or gifts or talents, and probably a lot of that has to do with the fact that we don't recognize our talents because we don't assume they are.

00:25:57.780 We assume everybody's probably like this.

00:25:59.680 Yes.

00:25:59.980 So there's a great movie.

00:26:01.780 It's called Catch Me If You Can, right?

00:26:03.900 So Leonardo DiCaprio plays Frank Abagnale, right?

00:26:06.960 So Frank Abagnale, he was an imposter that was able to play the role of many different things.

00:26:12.560 One of those roles was a professor at a graduate school of sociology specifically.

00:26:17.920 When he got caught, they asked him, how did you get away with teaching a semester as a sociology major without knowing anything about sociology?

00:26:25.980 And he said, I don't need to know anything about sociology.

00:26:28.360 All I need to know is two pages ahead of my students.

00:26:31.940 And if you look at it, you take – the skill set that you're at today, there is somebody behind you.

00:26:37.000 Believe it or not, there's somebody that is like two pages behind you at all times.

00:26:40.640 That's the market that you're going after.

00:26:42.100 You're not going after the guy who's an absolute – I'm not going after Tim Ferriss to break into the genome hacking project.

00:26:48.960 But what I'm trying to do is get niched down and order a man to teach men how to be better men because there's a huge marketplace there.

00:26:56.020 And I don't have to be ahead of Tim Ferriss as the number one podcaster on the planet.

00:26:59.740 I need to be two steps ahead of my audience.

00:27:02.040 Right.

00:27:02.260 So when you start to look at building your personal brand and the expert syndrome, you need to look at it like that is you're always going to be – if you put the experience in, you're always going to be two pages ahead of your students or the people that you're attracting.

00:27:15.740 What's your philosophy on building a personal brand?

00:27:19.700 You and I very much have personal brands, but we also have business brands as well.

00:27:24.100 When is one more important than the other or render the other brand obsolete?

00:27:28.920 How would you identify whether it's all about business branding or personal branding?

00:27:33.120 It's one and the same for me.

00:27:34.500 The same question I would get asked is work-life balance.

00:27:37.180 I don't have one.

00:27:37.900 It's kind of the same thing.

00:27:39.140 I just choose to carve out time with my family as a schedule.

00:27:41.560 And with personal brand and business brand, you just need to – you need to draw a line on what you're most comfortable sharing.

00:27:47.400 But I think the framework would be the same.

00:27:49.380 When I launched the Healthy Primate, dude, I spent 18 months telling my story and then building a company.

00:27:54.540 So when I launched the supplement line, it was a six-figure supplement line in three weeks because people thought it was the next thing they needed to do in the cycle of following me on my personal page.

00:28:03.300 Interesting.

00:28:04.000 Yeah.

00:28:04.340 So it was one of those things where – it goes back to my methodology of sales, which would be a different podcast.

00:28:09.220 But people don't like to be sold.

00:28:11.520 They love to buy.

00:28:12.580 So part of your personal brand is connecting to an audience.

00:28:15.000 That way when you actually have an offer, they feel like that's the next thing to do is to participate in giving you cash for a service.

00:28:22.440 That's a skill set.

00:28:23.600 That's an art, man.

00:28:24.800 And that comes along with personal branding as you're trying to build – by telling your story, you're going to naturally attract people around you that have the same likes and the same kind of feelings.

00:28:34.520 You know, the other piece is, well, what if it offends other people and it's the fear because that's why people don't do it.

00:28:40.400 You need to realize that your neighbor and the guy you went to high school with is not going to pay your bills.

00:28:45.260 And if you say something that offends them because of your stance, you need to realize that's probably okay and you're going to thin out.

00:28:52.000 But as you thin out, you're going to start to attract people that are of the like mindset.

00:28:55.220 That's who I want to be around.

00:28:56.140 I don't want to be around the guy who's still living in my hometown, reliving his days as the high school quarterback who's now 200 pounds overweight walking at a loading dock.

00:29:04.360 Like I don't relate to that dude anymore.

00:29:06.360 I didn't relate to him in high school, man.

00:29:07.760 I did him a favor by being friends with him on social media.

00:29:10.360 I want to hang out with guys like you.

00:29:11.960 I want to hang out with guys in our circle like Tommy Baker.

00:29:14.660 I want to hang out with guys like Tom Bilial.

00:29:16.740 Like I want to hang out with guys that are in our circle doing cool stuff that are going to push me to the limits.

00:29:21.040 I didn't know those guys growing up.

00:29:21.960 I didn't know you guys growing up.

00:29:22.920 So it's by putting yourself out there and drawing relatability, you start to attract kind of like-minded people.

00:29:29.060 You have to do it.

00:29:30.200 You bring up some really good points.

00:29:31.480 You talk about being able to offer a product or a service just because they know you and they've connected to you personally.

00:29:38.100 I can give you another example of that just to give the guys that are listening some ideas of how this might work.

00:29:42.740 One of the things that I've been preaching for all of my life but more specifically the last couple of years is the importance of planning out your morning and how exactly I do that.

00:29:50.740 I had so many people reach out and connect with me personally that said, hey, I know you do planning.

00:29:55.380 How do you do it?

00:29:55.860 How do you set up your morning?

00:29:57.040 That I put together this leather-bound planner and I said, hey, guys, I know a lot of people ask me about this.

00:30:03.000 I literally sold a couple hundred of these things in two hours because it resonated with the message I was already sharing.

00:30:10.100 I think about it this way, and this is a great transition point, is people follow you because they resonate with you.

00:30:17.120 People are either on your level or they would like to be where you are and would like to be where you're going.

00:30:22.820 When people ask you consistently, hey, man, what do you do in a routine?

00:30:26.280 You say, you know what?

00:30:27.340 I'm not just kidding.

00:30:27.900 I've been writing about it and telling you about it for months.

00:30:30.100 You know what I'm going to do is I'll put this into something you can actually hold and feel and touch.

00:30:33.840 Make it your own.

00:30:34.460 I'll give you the outline I use, and I'll put it in something you can use.

00:30:38.120 Okay, you did that not as a way to monetize and make money off your audience.

00:30:41.700 You did it as a way to give back to your community.

00:30:43.840 There also just happened to be a cost associated.

00:30:46.120 And God forbid we make a couple bucks doing shit we love.

00:30:48.580 Oh, my gosh.

00:30:49.100 Like that sucks, right?

00:30:50.520 We are business people too, so if I can make a couple bucks and give back to my community and make it better.

00:30:55.420 Dude, I saw when you released those.

00:30:57.080 They went the second you put them up, they were gone.

00:30:58.720 Yeah, they were gone.

00:30:59.460 And it's like that tells you something.

00:31:01.100 That means consistently you're providing value to your community.

00:31:03.680 Your community has a lot to learn on what we just – like that little cycle we just talked about.

00:31:08.500 On building their own audience and giving back to their audience by continually providing value until you can figure out ways to monetize.

00:31:16.040 And like you did, the back of your mind wasn't to make money.

00:31:18.240 It was to provide value.

00:31:19.400 And when you lead with that, the market will always reciprocate, dude.

00:31:22.400 Always.

00:31:22.960 What do you say to the guy who – and I get this quite a bit.

00:31:25.860 It's like, Ryan, I have an idea.

00:31:27.260 And my idea is to sell XYZ or my idea is this.

00:31:30.520 And I've got this thing that I want to do.

00:31:32.340 And they're so hung up on that idea that they don't really know, okay, now what do I do now that I have that idea?

00:31:38.960 What would you give to that individual?

00:31:41.740 Everything I do falls under what I call the execution manifesto.

00:31:44.980 And large companies pay me a lot of money down to the individual entrepreneur.

00:31:48.660 Part of my business is helping companies launch and helping business scale.

00:31:52.280 Everything falls into four buckets for me.

00:31:54.320 Ideas don't mean anything first and foremost.

00:31:56.300 And never get emotionally attached to it.

00:31:58.200 It's a business.

00:31:59.120 Good point.

00:31:59.560 Really good point.

00:32:00.400 So start there, right?

00:32:01.660 Know that there's a million ideas and ideas don't matter.

00:32:04.320 The process through this is I follow four steps.

00:32:07.040 One, going in and identifying a group of people that have a pain point because at the end of the day, we're solution providers.

00:32:12.900 We're problem solvers.

00:32:14.400 Finding a group of people that have a problem that your idea can solve and find out where they are and where they congregate.

00:32:19.880 Are they in private chat groups?

00:32:21.020 Are they on Google?

00:32:21.680 Are they Amazon?

00:32:22.180 Where are they?

00:32:23.080 Second piece is creating a product or service around that.

00:32:26.300 What is it?

00:32:28.020 What's the offer?

00:32:29.260 Is it a subscription service?

00:32:30.460 Is it a book?

00:32:31.060 Is it a physical product?

00:32:32.760 Is it whatever?

00:32:33.420 What is it?

00:32:34.660 And then going back to that group of people that you've identified with a problem, and I call it the validation step, is will they pay for that product or service and have them engaged in your proof of concept build out?

00:32:45.980 It's one thing they'll say, yes, I love it.

00:32:47.820 I'll give you a t-shirt analogy is how many people come to us and they're like, I want to start an apparel company.

00:32:52.220 You're like, great.

00:32:53.200 Here's my logo they designed in Word or had some guy.

00:32:55.820 I would do, and you're like, God, it's really bad.

00:32:58.080 And people don't tell that guy the truth.

00:32:59.880 They're like, God, those are awesome.

00:33:01.120 I love them.

00:33:01.820 And then that guy takes you at your word, and he goes in and spends $500 and buys a bunch of shirts.

00:33:07.500 And then when he comes around to sell you the shirt you said you liked, it's crickets.

00:33:10.760 And he sits on a bunch of shirts, and he never does it again.

00:33:13.300 Yeah, you know my story, man.

00:33:14.980 I've done that.

00:33:15.480 In fact, I've got stuff sitting here in my office that I just can't sell.

00:33:19.780 Bring them with you to the meltdown.

00:33:21.160 We'll sell them.

00:33:21.600 There we go.

00:33:22.660 It's understanding through the validation process of being able to go back to that group of people that said they had a need and will they actually pay for it.

00:33:29.580 But charging them something and building a model around your proof of concept now allows them to be part of a beta.

00:33:34.940 That beta program where they buy into the reciprocation for cash for your idea now bankrolls you to scale versus raising money and saying you don't have the money and the time.

00:33:43.800 That's how you get through that.

00:33:44.620 And then the last pillar is what I call sell your face off.

00:33:47.360 That's the sales and marketing piece, which is its own podcast.

00:33:50.060 But those four things are how I take every idea, whether it's a new entrepreneur who says I've got an idea to do this, or Cisco or Microsoft says we have a new product and we want to get to this marketplace.

00:34:00.560 How do we do it?

00:34:01.440 That's the same process I follow.

00:34:03.120 I followed it for 10 years, and it works.

00:34:05.600 How do you avoid when it comes to – I'm kind of getting into this last bucket of selling your face off.

00:34:10.160 How do you avoid trying to do it the way everybody else does it?

00:34:15.240 Like I might look at Colby and say, oh, I love the way he communicates on a video or the way that he speaks on this podcast.

00:34:20.400 Or I might look at like a Sean Whalen and his posts and the way that he posts those things, and we fall prey to wanting to be like everybody else.

00:34:29.500 You have to be your authentic self, and that's probably a really easy answer for me just to say, and it's something we all kind of struggle with.

00:34:35.900 Even I do.

00:34:37.060 It's you have a different story than I have.

00:34:39.620 Waylon has a different story than either of us have.

00:34:42.240 The people we look up to all have different stories.

00:34:44.680 Emulating their delivery style is one thing, but making it your own by telling your story is how people relate, and you just – you have to do it.

00:34:52.080 Again, it goes back to doing it.

00:34:53.240 You have to do it over and over and over.

00:34:55.300 Give yourself credit.

00:34:56.040 You've got a voice.

00:34:56.660 Use it.

00:34:57.440 Don't – we have a Ryan.

00:34:58.400 We have a Colby.

00:34:59.040 Be your own voice.

00:35:00.420 What I find myself getting stuck in is the guys I really look up to or the people that are in my industry.

00:35:06.080 I go into new industries all the time, dude, and what I try to do is emulate what the top people are doing, right?

00:35:11.700 The old Tony Robbins quote of success leaves clues.

00:35:14.580 Well, everybody is doing it the same way, but a lot of people are not successful.

00:35:18.420 It's the allure of success.

00:35:19.640 It's your voice.

00:35:20.540 It's standing out and people relating to your story.

00:35:23.340 It's why people really start to buy on.

00:35:25.860 And I'll give you really just a super quick example because I know we're pressed is I launched an online education platform recently that came out of necessity because every day I get people asking me, how do you make money?

00:35:35.920 Right.

00:35:36.300 I remember when you launched that.

00:35:37.660 How do you make quick money?

00:35:38.580 And I just laugh.

00:35:39.240 I'm like there's no quick way to make money.

00:35:40.780 You have to go through the four steps I just told you.

00:35:43.820 And there's no easy answer.

00:35:45.780 Well, we built an online course that helps people essentially take stuff around their house and sell it online to people who've never done it.

00:35:51.840 OK, so through this process, there are the way traditionally people show up in the marketplace of helping people build financial freedom is the guys of like a Tai Lopez, dude.

00:36:01.700 Right.

00:36:01.880 As everybody's been so browbeaten on, you know, buy my six step course and you're going to have millions of dollars.

00:36:07.860 And I'm like, shit, that's not true.

00:36:09.380 First off, second off, I'm going to show you a way to make a couple extra hundred bucks a day or a couple hundred bucks a week.

00:36:14.380 It's not going to get you a Lambo, but I got to tell you, it's going to give you some breathing room between gas and groceries every month.

00:36:19.140 That's the world I live in.

00:36:20.660 But the people that sell that message are people that are like snake oil salesmen.

00:36:24.500 And like I found myself having it's like, well, you're going to have to fall into that bucket for people to relate.

00:36:29.780 And when I did it, I felt flat on my face, dude.

00:36:32.160 I felt flat on my face because the snake oil salesmen are better liars than I am.

00:36:35.720 And I don't lie.

00:36:36.880 I tell the truth.

00:36:37.660 And when a guy says, I'm down to my last thousand bucks and I just got divorced and I got full custody of my kids and I don't know where to spend it.

00:36:44.100 I don't say buy my course or your life is going to end.

00:36:46.540 And I say, what we need to do first is look at your, have you paid your mortgage?

00:36:50.280 Do you have food in the fridge?

00:36:51.640 And do you have enough gas to get to work?

00:36:53.060 Because without work, you're not going to be able to financially exist.

00:36:55.820 And I turn into coach mode.

00:36:57.160 I don't turn into like, you should buy my stuff.

00:36:59.700 And in a crowded marketplace that I participate in, that's an outlier.

00:37:03.840 Well, guess what, dude?

00:37:04.580 John and I gave away $130,000 of scholarships to students and people in need.

00:37:09.420 Single moms, military veterans, people that needed it.

00:37:12.420 We did it because we wanted to, because it's the right freaking thing to do.

00:37:15.700 Well, guess what?

00:37:16.500 Those people now are telling their message on how they're making thousands of dollars a month doing the program.

00:37:21.140 And now their friends and family are lined up.

00:37:22.840 I didn't do it on purpose that way.

00:37:25.040 We did it because it's the right thing to do.

00:37:27.000 That's my voice.

00:37:27.940 My voice in the back of my head is like, I can't, I'm not a sleazy sales guy.

00:37:32.000 I'm an honest, true, hardworking person that came from nothing.

00:37:34.740 I don't want to give back.

00:37:36.040 I want to share that with other people that are in the same position that I was in because I didn't have this growing up.

00:37:40.380 Well, it's being honest, sharing your true voice and not blending in.

00:37:44.920 As soon as I got back to my roots on telling my story, that's the people that reciprocated.

00:37:49.400 And the highest compliment you'll ever get due to somebody giving you a dollar for something you do.

00:37:52.780 For sure.

00:37:53.300 For sure.

00:37:53.780 Well, and I think what you're talking about here is really just playing the long game, right?

00:37:57.140 Doing the right thing for the right reason with faith that this is going to work out.

00:38:00.820 Because those snake oil salesmen, they're in it for the short game.

00:38:03.100 Like I can make a few bucks off of people at the expense of people.

00:38:06.740 And it doesn't really matter because I'm out of here in two weeks.

00:38:09.400 Well, I mean, take the interaction that we had on your thread a month ago, right?

00:38:14.480 You had a guy who had some very, like very hard, he was dealing with some really major PTSD stuff.

00:38:19.980 Yeah.

00:38:20.360 I didn't do that to make money.

00:38:21.600 Right.

00:38:21.760 Like I saw a guy that needed some help.

00:38:23.940 I said, dude, listen, give me his information.

00:38:25.720 I'll send some product to him.

00:38:27.160 The only people that knew about that were the one or two people that were really paying attention to that thread, that guy and you and I.

00:38:33.340 Right.

00:38:33.900 I didn't use it as a PR opportunity.

00:38:35.460 I think it was the right thing, right?

00:38:36.900 It's one of those things that goes back to your gift.

00:38:38.800 Being able to leverage your gift for the better good and growth.

00:38:41.560 And at the end of the day, if you can make a little bit of money on it, like awesome.

00:38:44.740 Yeah.

00:38:45.120 Yeah.

00:38:45.460 That's why personal branding is so important.

00:38:47.040 I love it, man.

00:38:47.580 We're winding down on time.

00:38:48.560 I want to ask you a couple additional questions.

00:38:50.420 The first one, I gave you a little bit of prep time.

00:38:52.020 Not a whole lot, but I did give you a little bit of prep time.

00:38:54.220 What does it mean to be a man?

00:38:56.280 Being a patriarch to the family, leading by example, and being able to carry my lineage through with respect, valor, and honor.

00:39:03.820 I love it, man.

00:39:04.800 Succinct, powerful stuff.

00:39:06.000 And I agree with that.

00:39:07.060 Colby, I got to tell you, man, I appreciate you.

00:39:08.720 Tell us how we can connect with you, learn a little bit more about you.

00:39:11.820 And then we've got an event coming up, which I'm actually going to speak at towards the end of June.

00:39:15.720 So let us know how we can find out more about that as well.

00:39:18.140 Two things.

00:39:18.540 You can find me at Facebook forward slash I am, the letters I'm, Colby K, K-O-L-B-Y, last name is spelled K-A-Y.

00:39:27.780 The event we're doing, man, is Meltdown in the Desert 2, June 24th and 25th in Phoenix, Arizona.

00:39:33.840 It's focused on social media, marketing, entrepreneurship, and networking.

00:39:38.840 You were there last year.

00:39:40.000 We did a little bit of a plug for it.

00:39:41.520 And it's, this year is, I mean, it's just such a bigger beast.

00:39:45.860 It's one of those things where not only are we all connected to social media, we've built out, you built Order of Man on social media.

00:39:51.700 Yeah.

00:39:52.080 Right?

00:39:52.400 The people speaking are people that are leveraging social media to build their personal business brands, provide value, and they're tacticians.

00:39:59.440 There's no industry experts.

00:40:00.960 There's no BS.

00:40:01.800 It's people every day that are doing it.

00:40:03.620 We've got a panel of 10 speakers from around the globe that collectively we have a reach of over 900 million impressions a year.

00:40:10.840 Microsoft is our corner sponsor, and we are doing some amazing things with technology.

00:40:16.260 You're going to be there melting faces.

00:40:17.900 I think we're even going to do a breakout on teaching people how to podcast.

00:40:20.960 That's right.

00:40:21.540 Dude, I am so pumped to have you.

00:40:23.360 The people can go to, it's the initials for Meltdown in the Desert.

00:40:26.780 So, M-D-I-T-D, the number two, dot eventbrite.com, B-R-I-T-E dot com and get tickets.

00:40:36.680 It's a two-day event with keynote speakers and breakouts.

00:40:40.440 Right.

00:40:40.600 On that website you gave me might be a little tricky for guys to remember right off the fly, especially if they're working out or driving.

00:40:46.460 So, guys, just go to the show notes, and I'll make sure I have all the links on that as well.

00:40:49.840 And if you just type in, go to Google, type in Meltdown in the Desert, you're going to find the Eventbrite page, the first thing that pops up.

00:40:56.220 Right on.

00:40:56.760 Colby, I appreciate you, man.

00:40:57.840 I have appreciated our friendship and watching you grow your business, being able to be part of the Meltdown in the Desert, too.

00:41:03.900 I'm stoked about what's to come, and you are inspiring to me.

00:41:07.160 I appreciate you sharing some of your wisdom with me and our audience today, man.

00:41:09.940 Appreciate you, brother.

00:41:10.700 It's always an honor to speak with you, man.

00:41:13.640 Guys, I hope you enjoyed my conversation with the one and only Colby K.

00:41:16.980 Make sure you go check out what he's up to, and make sure, if you can swing it, if you can make this work,

00:41:21.700 to meet Colby, meet myself, Tom Bilyeu, Sean Whelan, Tommy Baker, so many more guys at the Meltdown in the Desert.

00:41:29.060 You can get your tickets at MeltdownEvent.com, or you can head to OrderOfMan.com slash 116 as in episode 116.

00:41:37.980 You can get the links there.

00:41:39.080 In the meantime, if you are interested in joining us at our live one-day meetup, you can register at OrderOfMan.com slash events.

00:41:45.800 And if you're interested in joining our exclusive band of brothers inside the Iron Council, you can do that at OrderOfMan.com slash IronCouncil.

00:41:52.760 You can see, guys, we've got a lot going on, but we want to make sure that we give you what you need, what you want, what you're looking for.

00:41:59.200 So, giving you a lot to choose from here today.

00:42:01.740 Guys, I'm going to look forward to talking with you on Friday for our Friday Field Notes.

00:42:04.920 But until then, take action and become the man you are meant to be.

00:42:10.100 Thank you for listening to the Order of Man podcast.

00:42:12.780 If you're ready to take charge of your life and be more of the man you were meant to be, we invite you to join the Order at OrderOfMan.com.

Order of Man - June 06, 2017

116： Building a Personal Brand ｜ Kolby Kay

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