Order of Man - 120： Making Money Matter ｜ Cole Hatter

00:00:00.000 Money is villainized by much of the media and society today, and it's easy to see why

00:00:04.960 only a select few have managed to build a sizable net worth, and the fact remains that

00:00:09.700 the majority of the population are living a life of anything but wealth and abundance.

00:00:14.400 But that doesn't have to be the case.

00:00:15.960 In fact, much of what my guest Cole Hatter talks about today is the mindset and rules

00:00:20.440 for more abundance in your life.

00:00:22.360 We talk about living a life of significance, what money truly is, the value of capitalism,

00:00:27.440 and more importantly, how to make money matter in your life and the lives of those you care about.

00:00:32.260 You're a man of action.

00:00:33.720 You live life to the fullest.

00:00:35.180 Embrace your fears and boldly chart your own path.

00:00:38.120 When life knocks you down, you get back up one more time, every time.

00:00:42.540 You are not easily deterred or defeated, rugged, resilient, strong.

00:00:47.640 This is your life.

00:00:48.720 This is who you are.

00:00:50.160 This is who you will become.

00:00:51.460 At the end of the day, and after all is said and done, you can call yourself a man.

00:00:57.620 Gentlemen, what is going on today?

00:00:59.140 My name is Ryan Michler, and I am the host and the founder of the Order of Man podcast.

00:01:03.540 I do not care whether you're listening for the first time or you've been with us for years.

00:01:07.360 You are definitely in the right place if you are a man.

00:01:10.260 We are interviewing the world's most successful men, athletes, warriors, entrepreneurs, scholars,

00:01:15.220 so many more.

00:01:15.900 We're extracting their wisdom, and then we're sharing that with you.

00:01:18.660 If you're listening to this as it is being released, I want to wish you a happy 4th of July.

00:01:23.740 This show is pretty fitting considering the day that we as Americans are celebrating.

00:01:28.660 It's about independence.

00:01:29.620 It's about the freedoms that come with the voluntary exchange of money and services that

00:01:34.420 we call capitalism.

00:01:36.240 And more importantly, it's about our responsibilities, our responsibilities as men to use those freedoms

00:01:41.160 that so many men and women have fought for to serve ourselves, our families, our loved

00:01:45.640 ones, and our neighbors.

00:01:47.200 We're going to get into that.

00:01:48.380 But first, a couple of quick resources to know about.

00:01:51.460 I've been talking with you about this for a while, and as much as I like communicating

00:01:56.520 with you through the podcast and the blog and the website and everything that we're doing

00:02:00.120 in the Facebook group, there's nothing that can replace the power that comes from meeting

00:02:06.060 face-to-face.

00:02:07.020 We are going to be hosting our very first regional Order of Man meetup.

00:02:11.020 I'm so excited about this.

00:02:12.120 It's coming up August 12, 2017, and that's in Kansas City.

00:02:16.160 So Stephen Mansfield, the author of Mansfield's book of Manly Men is going to be there.

00:02:20.420 I'm going to be there.

00:02:21.620 We've got a copy of his book, Building Your Band of Brothers, available for the first 50

00:02:26.060 men to register.

00:02:27.520 And I think we might only have a couple of those spots left.

00:02:30.800 So make sure you register.

00:02:32.700 Register for the event.

00:02:33.720 Register for the conversations that we're going to be having, the involvement, the opportunity

00:02:38.500 to meet me, Stephen Mansfield, and so many other great men.

00:02:41.360 And you can do that at orderaman.com slash event.

00:02:43.980 And the other resource I wanted to share with you is our exclusive brotherhood.

00:02:48.820 It's the Iron Council.

00:02:49.720 It's our mastermind group.

00:02:50.960 This is, again, about building your band of brothers.

00:02:52.920 This is a digital band of brothers, but it's so much more than that.

00:02:56.360 These guys are forming real relationships.

00:02:59.020 They're holding each other accountable.

00:03:00.880 They're doing some incredible things in their relationships, in their finance, in their money,

00:03:04.340 in their businesses.

00:03:05.660 And if you want to learn more about what we are up to, you can do that at orderaman.com

00:03:09.520 slash Iron Council.

00:03:10.620 So with that said and out of the way, guys, I do want to introduce you to my guest, Cole

00:03:15.020 Hatter.

00:03:15.360 I'm sure a lot of you are familiar with Cole and what he's been up to.

00:03:18.300 But if you're not, you are going to be blown away, I'm telling you, with what he is up to

00:03:22.460 and who this guy is as a person.

00:03:24.760 He's an author.

00:03:25.440 He's a speaker, an entrepreneur, so many other things.

00:03:28.300 But at the end of the day, he is striving to live life to the fullest.

00:03:31.960 And that may have something to do with the fact that he has escaped death not once, but

00:03:37.540 twice, at which point he lost everything and even the ability to walk temporarily.

00:03:42.500 But he's taken those experiences.

00:03:44.160 He's used them as a catalyst for growth, which all great men do when they're faced with adversity

00:03:48.480 and trial in his life and the lives of tens of thousands of people across the planet.

00:03:52.760 And today, he's here to talk with us about his unique perspective on money, where these

00:03:57.740 ideas come from, and how to use the medium of money to make our lives actually matter.

00:04:05.040 Cole, what's up, brother?

00:04:05.940 Thanks for joining me on the show today.

00:04:07.380 Thanks for having me, Ryan.

00:04:08.260 Yeah, we got connected.

00:04:09.340 Man, it's been, and I told you this just briefly, it's been, gosh, three years since I was introduced

00:04:13.080 to your work and honored to finally have the privilege to talk with you.

00:04:16.480 Yeah, dude.

00:04:16.920 Likewise, I've been admiring your beard from afar.

00:04:20.460 I have beard envy.

00:04:21.180 You do the sexy stubble, right?

00:04:22.760 You've got a little bit of facial hair.

00:04:24.080 Yeah, so it's kind of like I shave it clean and then don't touch it for a week.

00:04:27.700 So depending on where you caught me, I could be clean shaven or a week worth of growth.

00:04:31.940 But I don't know, maybe you can talk me through this and you can mentor me through.

00:04:35.000 I can't get past like day 10 because it itches so bad.

00:04:38.460 It's, oh my gosh, it's miserable.

00:04:40.480 Yeah, I've been there.

00:04:42.620 I know what that's like.

00:04:43.580 And quite honestly, you just got to bear down through it and get over it.

00:04:46.680 It was about three weeks for me.

00:04:47.920 And once I got past that, golden, man, everything's set from there.

00:04:51.180 So I think the longest I've ever had facial hair without cutting it to death is like maybe

00:04:55.500 two weeks and it was just excruciating.

00:04:57.520 So I got over it.

00:04:58.400 I'm just not quite the man you are, but hopefully and aspiring to be someday.

00:05:02.360 Next time you catch me with a long, sexy beard, you'll know that you were my inspiration.

00:05:06.300 Well, I've heard from past guests that once the show's over, facial hair started sprouting

00:05:10.860 immediately.

00:05:11.560 So there's something to be said for that too.

00:05:13.620 Perfect.

00:05:14.060 If you could sprout some on the top of my head, I'd be stoked there.

00:05:16.920 There you go.

00:05:17.460 Well, hey, let's just jump into this conversation, man.

00:05:19.960 You're an investor.

00:05:21.360 I'm a financial advisor.

00:05:22.760 We can talk about the logistics and the numbers and crunch numbers and do all that stuff when

00:05:28.240 it comes to money.

00:05:28.940 But the angle that I really want to talk with you about today, and I think it's going to

00:05:32.280 be valuable for anybody who might be listening, is actually leading a life of significance

00:05:36.900 and making money matter in your life and the lives of those you serve.

00:05:41.520 Can you walk me through your philosophy about why it's so important to build wealth in your

00:05:47.560 life?

00:05:48.240 Everyone has a different relationship with money, and since you are a financial planner

00:05:51.840 by trade, you have financial conversations with people, and I'm sure you see this firsthand.

00:05:56.660 If you go through the entire history of what money and currency really is, it's just for

00:06:01.400 trade.

00:06:02.240 Back in the day when we all lived in caves, I would have to trade you my spear for your

00:06:06.540 snowshoes or whatever, right?

00:06:08.180 And then we started mining precious metals and jewels out of the earth, and then we started

00:06:13.140 trading commodities like gold and silver pieces and rubies and diamonds for things,

00:06:18.240 and that became inconvenient.

00:06:19.760 So we eventually created what we now have today is called fiat money, which is just paper.

00:06:24.020 Actually, it's technically cotton, which has no actual monetary value.

00:06:27.580 It's just a representation of something that was.

00:06:30.180 But if you go through the whole history of our barter system, what we call today capitalism,

00:06:34.780 it's just for exchange.

00:06:36.120 That's all money is.

00:06:37.020 And so I think so many people, where they get it wrong, is they get emotionally, like

00:06:41.880 their identity is in their money or lack thereof, and they get emotionally attached to having

00:06:46.780 or not having it.

00:06:47.800 And I think the first healthy thing to do is just step back and look at the history of

00:06:51.560 why money even exists and what it's used for.

00:06:54.120 It's just used for exchange.

00:06:55.760 You have a product, good, service, or experience that I want, and so I have to exchange X amount

00:07:00.400 of dollars for that product, service, or experience.

00:07:02.800 And as soon as there's no longer an emotional connection to money, it's just currency, which

00:07:07.080 is all it really is, then I believe that people can start acting more emotionally intelligent

00:07:11.480 around it.

00:07:12.220 So I think that's step one, and that's a conversation I like to have.

00:07:15.280 Step two is, okay, now that we can acknowledge that all money is for is options, really.

00:07:19.560 Options for what we can exchange it for.

00:07:21.340 And again, you said, why is there so much value in creating wealth?

00:07:23.760 So clearly, the more money you have, the more options you have, and that's the value.

00:07:29.260 And I always make this very clear.

00:07:31.240 Your human worth has nothing to do with your net worth.

00:07:34.740 Having more money or resources does not make you a better person.

00:07:38.500 However, it gives you more options to do the good that you want to do in the world.

00:07:41.980 And so since we all understand that, my approach or what I preach to the world is use your talents,

00:07:48.020 your gifts, and your resources to get as much wealth as you possibly can to then have as

00:07:52.920 many options to exchange that wealth for experiences with your family and friends all the way to

00:07:58.560 what type of philanthropy you want to do in the world.

00:08:00.720 Your time is your most valuable asset, and all of us have that.

00:08:03.520 So volunteering places and doing things with your time is always, always the greatest gift

00:08:08.520 you can give.

00:08:09.640 However, if you have hundreds of thousands or millions of dollars of discretionary income

00:08:13.680 on top of that, well, then instead of just volunteering at church, you can buy your

00:08:17.560 church a new building, right?

00:08:18.600 Or instead of just volunteering on Saturday morning at the soup kitchen, you can do that.

00:08:22.920 And start 30 locations in the most poverty-stricken areas of our country.

00:08:27.120 And so it just gives you more options to do the good that you want to do.

00:08:29.520 And so long answer to say, why is wealth so important?

00:08:32.220 It gives you more options to live a better life if you choose to and to give back in bigger

00:08:36.560 ways.

00:08:37.260 Yeah, because one of the things I hear a lot is money is bad or money is good.

00:08:41.180 And like you said, it has no value.

00:08:42.860 It's not bad nor good.

00:08:43.920 It's this piece of paper or cotton like you explained, which is really interesting because

00:08:49.520 we do get so tied into, is this a good thing?

00:08:52.440 Is this evil?

00:08:53.280 Is this, what is this?

00:08:54.940 So it's really interesting to hear you talk about that.

00:08:57.680 And what the way I've heard it explained and it makes sense to me is that money is simply

00:09:01.180 going to magnify who you are.

00:09:03.400 So if you're a charitable person, if you're somebody who wants to give back or serve your

00:09:06.780 community or serve your family, having those options like you're talking about allows you

00:09:12.120 to do that at a greater capacity.

00:09:15.320 Yeah. 1.00

00:09:15.500 And likewise, if you're a total donkey, having more money just makes you suck more, right? 1.00

00:09:19.140 So, and unfortunately the way while we're on the subject, because I hear that a lot, 0.99

00:09:23.640 you know, people misquote the Bible and say that money is the root of all evil, which

00:09:27.340 actually the love of money is the root of all evil.

00:09:29.040 That's number one.

00:09:29.500 And then number two, what you were just saying of there's a lot of people that have this

00:09:32.680 negative connotation because the news clearly has a narrative and an agenda that they're

00:09:37.960 propagating, that rich people don't pay taxes and that we're the problem with this country,

00:09:41.980 et cetera.

00:09:42.380 And so I do in my journeys of being on podcasts and hosting my own events, hear feedback from

00:09:47.880 people that are like, man, this has been pretty liberating.

00:09:50.320 I've always had an internal conflict of pursuing wealth because I've been taught through CNN or

00:09:54.360 Fox or my grandparents my whole life that rich people are bad.

00:09:57.380 And now all I'm seeing is that money gives me more options.

00:10:00.060 And so, you know, I'd just like to touch on that, that if you want to go to just the

00:10:03.980 metrics and the facts here in America, at least over 73% of all of the taxes last year collected

00:10:09.860 by our IRS were from the top 3% of income earners in our country, right?

00:10:13.720 So rich people do pay taxes.

00:10:15.640 We do create economic stimulus, but on the more romantic side, what we've been talking

00:10:19.340 about, it gives us more options to give back.

00:10:21.280 And so I would say for anyone who has that conflict of like, man, money is the root of

00:10:25.420 evil or whatever, we'll go look at what it actually says and don't let it define

00:10:29.260 you.

00:10:29.600 And then what you were just talking about that money magnifies, it really does.

00:10:33.220 And I don't know why, unfortunately, society likes to talk more about the bad than the

00:10:36.780 good.

00:10:37.160 You know, like I'll go there and talk about cops. 1.00

00:10:39.460 Two cops are complete idiots, get caught on camera, which undoes the work of the hundreds 1.00

00:10:44.120 of thousands of cops that were doing their jobs. 1.00

00:10:46.060 So we're just to me. 0.99

00:10:46.960 So when you have a wealthy person that acts like a total idiot, well, now all wealthy people 1.00

00:10:50.460 are idiots. 1.00

00:10:50.840 And I think that that's really dangerous because for anybody out there who has the capability 1.00

00:10:56.040 of creating wealth and then doing the right things with it, we need more people like that

00:11:00.220 in the world.

00:11:00.960 We need more amazing stories of charity and giving back.

00:11:04.000 And so I would say be careful who you listen to.

00:11:06.360 You know, the news, I don't know why it has an agenda against wealthy people. 0.94

00:11:10.020 And of course, there are the guys on Wall Street that are total donkeys and rightfully 0.96

00:11:13.840 so. 0.91

00:11:14.220 But there are 15,700,000 millionaires in the United States alone.

00:11:19.860 And I know your audience is all over the world, but where you and I live here in America, 0.91

00:11:22.680 15,700,000 millionaires, you only hear about maybe 100 or so a year that suck. 0.97

00:11:28.540 If that.

00:11:28.800 So the point is, go out there, use your God-given gifts and talents to make as much money as

00:11:33.260 you can and go do the meaningful work in the world that you've been called to do, period.

00:11:37.040 Yeah, I really appreciate what you're talking about with it being propagated by the media.

00:11:41.220 It certainly is.

00:11:41.660 But I also think it goes deeper than that because I think about my childhood, for example, and

00:11:45.600 I always heard things like money doesn't grow on trees and a penny saved is a penny earned.

00:11:50.760 I always tell my clients, fill in the blank here, rich people are blank.

00:11:55.660 And most of the answers that you would get to that have a negative connotation because

00:11:59.100 we've been conditioned even as children, little children.

00:12:01.660 And I'm sure I do it to my children to a degree to think that money isn't the most important

00:12:06.820 thing.

00:12:07.100 And it certainly isn't, but it'll allow you to do big things in your life.

00:12:10.780 Why do you feel like we get so emotionally charged with our financial decisions when everybody

00:12:16.840 out there knows that it's probably the enemy to you being able to create wealth?

00:12:20.860 And we're a society that glorifies wealth with that money power, all that.

00:12:26.340 It's in our media.

00:12:27.660 It's in our news.

00:12:28.380 It's in our movies.

00:12:29.440 It's in our culture.

00:12:31.080 And so I think that people start to, like you said, get emotionally charged around the

00:12:35.060 subject of money.

00:12:36.060 And then maybe there's a degree of, I don't want to say jealousy, but animosity for the

00:12:40.700 haves and have-nots that the majority of our world are have-nots, right?

00:12:45.300 The 80% of the world's wealth is controlled by like 10% of the world's population.

00:12:49.600 So just by the numbers alone, this isn't meant to be discriminatory or mean towards anyone,

00:12:54.660 but the facts are that very few control most of the world's wealth.

00:12:58.680 And so maybe there's that feeling of haves versus have-nots, which creates a little bit

00:13:02.960 of division, which adds to that social charge that you were talking about.

00:13:06.120 I don't know how to undo what culture has done.

00:13:07.960 Like you said, money doesn't grow on trees.

00:13:09.500 We've been hearing this our whole lives.

00:13:10.860 And so what I would recommend for people over their money is create value systems.

00:13:15.740 I think that's really important.

00:13:17.380 Your money is just a byproduct of your action or inaction, right?

00:13:21.020 And so I think that people should, number one, create value systems.

00:13:24.260 I have 11 truths that I abide by at all times.

00:13:27.460 And when it comes to business and how I operate my money, there are 11 things that before I

00:13:31.840 say yes to any opportunity or do anything, write any checks, it has to check off the list

00:13:36.080 and all of these 11 absolute truths is what I call them.

00:13:38.480 So my wife and I got very clear, actually on our honeymoon, on what our value systems would

00:13:42.760 be as a married couple and as entrepreneurs and philanthropists in the world.

00:13:47.340 And then money is just secondary to that.

00:13:50.220 It's just as long as the money we're earning falls in alignment with who we've decided we

00:13:54.160 want to be, we're good.

00:13:56.000 Let's go nuts and create as much as we can.

00:13:57.820 So would you suggest that's the first step?

00:14:00.280 Is it that or is it to find a way to eliminate emotions or is it to find out, again, your

00:14:05.100 absolute truths?

00:14:06.160 And I'd like to go through a few of those if we can, but is that the very first thing that

00:14:09.400 somebody should do?

00:14:10.580 Yeah, I think so.

00:14:11.320 I mean, I guess for each person it's different, right?

00:14:13.600 Because some people might need some healing.

00:14:15.680 You know, I've heard stories.

00:14:16.700 And again, I've had the privilege of being on stage for over 3,000 hours now.

00:14:20.520 I'm what I call a marathon speaker.

00:14:22.220 I do three-day events and I've had the opportunity to talk to over 100,000 people live.

00:14:26.500 So where I've engaged with the most people is when I'm speaking on stage and I get off

00:14:30.500 stage and I hear crazy stories of wealthy people like using like wealthy step-parents

00:14:35.800 is kind of not to, you know, I love step-parents out there.

00:14:38.780 Thank you for what you do.

00:14:39.480 But that seems to be the one where mom married a wealthy guy. 0.58

00:14:42.640 Wealthy guy was kind of a dick and the kids were now kind of financially abused in the sense 0.98

00:14:47.040 that he would flaunt his wealth and all. 0.99

00:14:48.280 So if there's some emotional healing needs to happen, I guess that would be step-by-step.

00:14:52.360 One of just saying, hey, listen, you know, what does everyone say?

00:14:56.960 Guns don't kill people. 1.00

00:14:58.140 People do.

00:14:58.920 And, you know, pencils don't misspell words.

00:15:01.520 People do.

00:15:02.120 And, you know, money isn't bad.

00:15:05.140 Sometimes people who make poor decisions have money.

00:15:07.680 So depending on someone's history with how they feel, if they're kind of indifferent,

00:15:11.920 then I would suggest, yeah, create value systems.

00:15:14.040 But if they've been hurt by the concept or the thought around wealth, then I would say

00:15:19.020 that maybe there's some healing needs to be done and some perspective.

00:15:21.700 And some inward focus of, hey, you know, what do I need to get through?

00:15:25.660 And then the value system secondary.

00:15:27.720 You know, again, I just think that.

00:15:29.720 And by the way, I want to repeat what I said five minutes ago.

00:15:32.740 Having money doesn't make you a better person.

00:15:34.280 So I'm not by all means saying if you don't go out there and pursue wealth that you've

00:15:39.020 wasted your life.

00:15:40.280 I will say that you've just wasted opportunity.

00:15:42.140 And that's all.

00:15:42.820 And that's cool.

00:15:43.800 As long as you're doing something that matters, I'm okay with it.

00:15:47.060 But yeah, that's an interesting distinction for sure.

00:15:49.240 I like that.

00:15:49.960 So how do you know to come to that point?

00:15:51.560 And then let's get to these truths.

00:15:52.560 How do you know if you have some emotional healing regarding money that needs to take

00:15:57.180 place?

00:15:57.880 Because sometimes we're just stuck in these boxes or we just believe what we believe

00:16:01.980 and we hold that as absolute truth.

00:16:03.640 When in all reality, it isn't.

00:16:04.780 I'm going to do what you just taught me.

00:16:06.820 I would say for the person listening to this that wants to do kind of an emotional reality

00:16:10.680 check around money, do some of those fill in the blanks.

00:16:12.940 Money is fill in the blank.

00:16:14.380 Wealthy people are fill in the blank.

00:16:16.180 Being rich is fill in the blank.

00:16:17.880 And be honest with yourself and then look at your answers.

00:16:20.960 And if they're towards the negative, money is evil.

00:16:23.560 Wealthy people are a-holes.

00:16:25.340 Then you've got some emotional work to do.

00:16:27.300 If the fill in the blank is money is options and wealthy people are influential.

00:16:32.100 And if it's positive, then I'd say you're probably good.

00:16:34.440 So I don't really know.

00:16:36.260 This is actually kind of cool.

00:16:37.260 This is the first time I've ever gone this deep in this subject.

00:16:39.820 But if someone's listening to this and kind of wondering if there are some emotional things

00:16:43.460 to go through, I would say the easiest exercise is fill in the blanks around money, wealthy

00:16:47.780 people, wealth, et cetera.

00:16:49.480 And be honest.

00:16:50.740 Nobody's grading it.

00:16:52.020 Be honest with yourself.

00:16:53.340 And if it seems to be negative, you've got some work to do.

00:16:56.080 I mean, and start studying really wealthy people that are changing the world like Warren Buffett

00:17:00.040 who wants to give 99% of his money away.

00:17:01.800 Bill Gates, who's given over $30 billion of his-

00:17:05.620 That's unreal.

00:17:06.080 That is so unreal.

00:17:06.620 Last I heard, that was like 2016.

00:17:09.080 So it's probably more now.

00:17:09.760 But over $30 billion away.

00:17:12.120 And then go look at the work that's been done because of it, right?

00:17:14.440 I mean, in Bill Gates' life, he wants to end malaria.

00:17:16.760 That's like who he's attacking right now.

00:17:18.240 And so what a cool thing it would be to completely wipe a disease off the face of the earth because

00:17:22.100 you have the financial ability to do so.

00:17:24.280 So start studying wealthy people who are actually cool with their money.

00:17:26.880 Go look at Oprah.

00:17:27.680 Go look at self-made millionaires and billionaires who weren't given anything.

00:17:31.160 They earned every dollar on their own.

00:17:32.460 And then the difference in the world they were able to make, again, doesn't make them

00:17:35.880 a better person, but at least they had the options.

00:17:38.360 What is your first absolute truth?

00:17:40.440 You talked about 11 of them.

00:17:41.540 I'd be really curious what some of these are.

00:17:43.280 Real quick history of where these came from.

00:17:45.060 I, when I was a single guy, pre-marriage, made a ton of money and then lost it all.

00:17:48.280 From 21 to 25, I was rolling in the cash.

00:17:51.880 Not yet seven figures, but I would have occasional six-figure months.

00:17:55.440 So multiple six-figure years.

00:17:56.800 How were you making that?

00:17:57.740 Investing, primarily in real estate, actually like 95% in real estate.

00:18:01.880 And so 2007 turned into 2000.

00:18:04.160 So I became an entrepreneur in 2005, crushed it 2005, six, seven, in the beginning of eight.

00:18:09.600 Recession came, it was all over.

00:18:11.500 And then it was 2010 when I got engaged to my wife, 2011 when we got married.

00:18:15.400 And so 2008, nine and 10, I was financially wiped out and I was literally just getting

00:18:20.500 by deal to deal.

00:18:21.560 Instead of paycheck to paycheck, I was still an entrepreneur.

00:18:23.420 It was deal to deal, barely, like literally, oh my gosh, escrow would close and I'd be

00:18:28.880 able to breathe again, right?

00:18:30.060 So my wife and I were on our honeymoon and I knew I'd come back.

00:18:34.040 I knew that I'd make money again.

00:18:35.060 I knew that I would be more successful than ever before.

00:18:37.760 And how did you know that?

00:18:38.400 Because I think that's where a lot of people would get hung up.

00:18:40.560 Just self-belief, self-awareness as Gary Vee would call it.

00:18:44.080 I just, I knew why I lost my money and I knew what I would do differently.

00:18:47.840 They say that the only failure is giving up.

00:18:49.560 And so although I'd lost all my money, had to sell all my cars, I didn't go through the

00:18:52.740 crazy bankruptcies, foreclosures, any of that.

00:18:54.780 But I saw that my money was over and I fire sold off everything and had nothing left.

00:18:59.900 And I knew the mistakes I made.

00:19:01.920 I was over leveraged.

00:19:02.880 I was too aggressive.

00:19:03.920 All my marbles were in one basket.

00:19:05.460 I had one income stream.

00:19:06.680 So I could see where I made my mistakes.

00:19:08.500 And okay, if I had been not over leveraged and if I had multiple income streams.

00:19:12.000 And so instead of looking at losing all my money as, oh my gosh, I'm a failure and I'm

00:19:16.300 just going to go get a job and entrepreneurism doesn't work for me, I was very self-aware

00:19:21.000 and honest with myself of saying, hey, here's where you screwed up, Cole.

00:19:24.480 You're going to do different the next time.

00:19:25.960 How I made my money is still there.

00:19:28.040 What I did with my money of where I invested and how I spent it needs to change.

00:19:31.640 And so I got married in September of 2011, took a three-month honeymoon, basically got

00:19:36.320 started again in January of 2012 and started making seven figures and have made seven figures

00:19:41.420 every year since 2012.

00:19:42.720 So part of that shift allowed me to make more money than I ever had in my life as well.

00:19:46.720 And so while my wife and I were deciding who we would be, our 11 truths or my absolute

00:19:50.700 truths, they vary.

00:19:52.320 So you said, what's the number one?

00:19:53.880 Well, this is the first one I thought of.

00:19:55.240 So I'll share this.

00:19:56.300 I get pitched endless opportunities.

00:19:58.380 People want me to invest in their companies.

00:20:00.600 They want me to co-found companies, whatever.

00:20:02.920 And one of the first tests I'll take any opportunity through is, will my daughters, I have two little

00:20:08.540 girls, I have a one-year-old and a four-year-old, will my daughters and wife be proud

00:20:11.220 of this?

00:20:11.660 And so here's an example.

00:20:13.540 I was pitched two or three years ago on an app on a phone.

00:20:16.500 It's not Tinder, by the way, but on an app on a phone that uses GPS locating to find other

00:20:21.680 members of the app exclusively for hooking up casually.

00:20:24.880 We'll just leave it at that.

00:20:26.160 And so again, it's not Tinder.

00:20:27.660 I was like, oh, was it Tinder?

00:20:28.600 No.

00:20:29.100 But an app similar to Tinder, but the focus not being socially, it's, hey, let's just get

00:20:34.900 naked.

00:20:35.160 And so, unfortunately, with the way our culture goes, that app went off to do pretty well.

00:20:42.000 And I imagine I would have done well financially.

00:20:44.300 But that is an app I would hope to God my daughters never found.

00:20:47.720 And let's just say it did really well.

00:20:49.880 It's the next Uber.

00:20:50.840 And I made $100 million on it.

00:20:52.180 I don't want my little girls to know where daddy's money came from, was funding an app

00:20:56.180 that was ruining marriages. 0.99

00:20:57.680 And for anyone in here who is all about hooking up with random strangers, good for you.

00:21:01.940 I'm not here to judge your lifestyle.

00:21:03.120 But for a married man with two little girls, it's not one of my priorities.

00:21:05.860 And so, although there was a lot of absolute truth that it would have fallen into, like

00:21:10.960 number two is autonomy.

00:21:12.280 No matter what I do, I have to be able to do it from anywhere.

00:21:14.720 I will never be geographically bound in any way I make money ever, period.

00:21:18.700 I don't care.

00:21:19.780 If you asked me to move to Utah, work in your office, and you'd pay me $10 million a

00:21:23.480 year, I would say no, because I wouldn't do it.

00:21:25.320 And now, if it was like consulting, and I had to fly to your office on occasion, that's

00:21:28.620 cool.

00:21:28.820 Yeah, exactly.

00:21:29.360 I get you.

00:21:29.640 But if it was pick up, sell my house, move my family there, put them in school there, and

00:21:33.240 be permanently located, no.

00:21:34.660 It doesn't matter how much money there is.

00:21:36.140 And so, that app was totally autonomous.

00:21:38.720 I was just an investor.

00:21:39.540 I wouldn't have had to have gone anywhere.

00:21:40.800 And so, it fell in alignment with many of the truths, but several of them it did not.

00:21:45.640 For instance, I would not – there's no way my little girls and wife could be proud

00:21:49.160 of daddy for investing in an app that did that.

00:21:51.120 So, that's an example of two of the absolute truths.

00:21:53.660 Number one is my daughter and wife.

00:21:54.940 Daughters and wife have to be proud.

00:21:56.120 Number two, autonomy.

00:21:57.320 I have to be able to make this money from anywhere, period, right?

00:22:00.040 As you and your wife were going through this, was there some beliefs or truths about money

00:22:05.880 that you disagreed on?

00:22:07.320 My wife and I?

00:22:08.120 Actually, not really.

00:22:09.300 She was kind of indifferent towards it.

00:22:10.660 My wife, for context, immigrated to America.

00:22:13.640 She comes from Serbia.

00:22:15.280 And although Serbia isn't technically a third-world country, where she grew up in a little city

00:22:19.360 called Abeliaca was.

00:22:20.500 She didn't have electricity, running water. 0.63

00:22:22.040 So, my wife grew up on a farm in third-world conditions.

00:22:24.900 So, her relationship with money is one of the healthiest I've ever seen.

00:22:28.500 She's indifferent towards it.

00:22:29.560 She literally lived off the land, like they had animals in a farm.

00:22:33.180 And so, she has actually taught me a lot about money and becoming even more indifferent 0.99

00:22:38.180 towards it, which is weird because I make a lot of it and I don't really feel anything

00:22:42.280 towards it.

00:22:42.980 And so, I would say that, if anything, she affirmed where I was already evolving to towards

00:22:48.340 money and made me feel maybe even more strongly towards it.

00:22:51.880 Interesting.

00:22:52.220 Do you guys hold any sort of ongoing meetings?

00:22:55.360 I mean, you talked about doing this on your honeymoon.

00:22:58.020 But what does this look like communication-wise with your wife now moving forward on an ongoing

00:23:02.560 basis?

00:23:03.340 Only when you need to.

00:23:04.440 We don't have like weekly check-ins or quarterly check-ins.

00:23:07.180 It's kind of just become a lifestyle.

00:23:08.960 I'll give you one example.

00:23:10.180 My wife and I decided I'm a car guy.

00:23:12.120 I'm obsessed with cars.

00:23:13.380 I've got that problem.

00:23:14.460 It is what it is.

00:23:15.340 I collect them and I have a handful of really great cars.

00:23:18.720 What's your favorite car?

00:23:19.460 Uh, probably my Audi R8, which is what I'm going to talk about right now.

00:23:22.780 So, check this out.

00:23:23.680 The Audi R8, for those that don't know it, is this Audi supercar.

00:23:27.460 It's got a Lamborghini motor and transmission in it in a German-engineered car, Audi.

00:23:31.620 And so, it's like the best in the world.

00:23:33.380 And I've been eyeballing those things for a while.

00:23:35.840 And they come out around $180,000, right?

00:23:38.200 Just basically like a Lamborghini Gallardo would.

00:23:40.220 My wife and I decided whether I'm making $100,000 a month or $100 million a month, we would

00:23:45.640 never spend six figures on a car.

00:23:47.040 She understands that's my vice.

00:23:48.940 I'm literally talking to you right now wearing board shorts, no shirt, and sandals that are

00:23:53.400 like 200 years old.

00:23:54.520 So, I don't spend money on clothes.

00:23:56.660 I don't frivolously spend.

00:23:58.620 But when it comes to cars, that's my thing.

00:24:00.500 And by the way, most of my cars go up in value.

00:24:02.780 They're classics and things.

00:24:03.920 So, I actually don't lose money.

00:24:05.380 As, you know, talking to a financial planner, I'm getting double-digit returns on some of

00:24:09.500 the cars I own.

00:24:10.520 Well done.

00:24:10.940 Well, yeah.

00:24:11.460 And so, my thing is not cars.

00:24:13.040 Mine is actually guns.

00:24:14.380 So, I hear you.

00:24:15.020 We all have our thing, for sure.

00:24:16.100 You know what?

00:24:16.640 You look like a gun guy. 0.86

00:24:17.780 I swear.

00:24:18.320 That's no surprise there.

00:24:19.820 I would like to own guns, but I live in California.

00:24:22.100 I'm not allowed to have guns.

00:24:22.860 That's all for you.

00:24:23.420 Yeah, exactly.

00:24:24.240 I can have like an unloaded gun basically ever.

00:24:27.920 Well, I can offer you a position for $10 million.

00:24:29.820 You can come work out here with me if you'd like.

00:24:31.680 No, thanks.

00:24:33.220 But I appreciate the offer.

00:24:35.820 So, back to this.

00:24:36.460 I'll just tell us quickly.

00:24:37.240 We can move on.

00:24:37.840 But so, never spend six figures.

00:24:39.300 It's not about having the money.

00:24:40.760 My father taught me something when I became a millionaire.

00:24:42.820 Just because you can doesn't mean you should.

00:24:45.100 And so, I'll never forget that.

00:24:47.640 I remember we were sitting on his porch watching our dogs play.

00:24:51.020 And I was talking about how I just bought this wakeboard boat.

00:24:53.400 And I was buying a new Escalade because the Escalade I already had was too old.

00:24:57.160 And he was like, hey man, just because you can doesn't mean you should.

00:24:59.720 And that struck me to my core in one of those father lessons.

00:25:02.600 So, bottom line is I'll never spend six figures on a car.

00:25:05.020 The Audi I've wanted that I've been able to afford for quite some time wouldn't come below $100,000.

00:25:10.820 And then finally, the exact year, exact make, exact model I wanted, I found it for sale for $99,500.

00:25:18.720 Hey, there you go.

00:25:19.880 I'm not kidding you.

00:25:21.020 And so, I found it and I told my wife, oh my gosh, like it's finally here.

00:25:24.380 Like I've literally been waiting since 2008 when this car came out.

00:25:28.100 And mine's a 2014.

00:25:29.360 But still, I've been waiting forever for this car to come out.

00:25:32.000 And I could go in, you know, not to sound arrogant, I could go buy a brand new Audi 2018 that has zero miles on it.

00:25:38.060 But again, just because I can as many should.

00:25:40.040 So, then I finally was there and my wife and I did have a talk.

00:25:42.660 This is a long answer to your question.

00:25:44.100 And I was like, okay, it's within the boundaries.

00:25:46.240 We have the money, you know.

00:25:47.540 And I decided, you know what, I just can't.

00:25:49.400 It's just I feel guilty.

00:25:50.700 Yeah.

00:25:50.900 So, my wife actually with my cousin snuck out and bought it behind my back and drove it home the next day. 0.91

00:25:56.900 And she's like, she told me she had to go shopping.

00:25:58.940 And when she walked in the front door, she said, hey, she had our one-year-old with her.

00:26:02.320 She said, hey, she fell asleep in the car.

00:26:04.080 Will you come grab her out of the car seat and carry her to nap? 1.00

00:26:06.200 And I said, yeah, for sure.

00:26:07.120 I came outside and it was sitting on the driveway.

00:26:09.740 And so, she bought it for $99,500.

00:26:13.320 And the story behind it is probably why it's my favorite.

00:26:16.940 I mean, it's a fantastic car, right?

00:26:18.540 So, that's an absolute truth as well.

00:26:20.020 And so, we don't necessarily do checkups.

00:26:22.640 But finally, the day came where my dream car was within the threshold of what I would spend.

00:26:27.800 My wife and I had to talk.

00:26:29.000 We said, yes, let's do it.

00:26:30.140 Then I kind of wussed out and I was like, nah, I feel guilty spending that type of money on myself.

00:26:34.260 So, then she being a sexy wife said, well, you've earned it. 1.00

00:26:37.140 So, she went out and bought it for me.

00:26:38.120 That's awesome, man.

00:26:40.420 Gentlemen, let me take a quick minute to tell you about our elite mastermind, The Iron Council.

00:26:45.060 We just wrapped up a discussion last month about being a better protector.

00:26:48.240 This month, we're actually going to be focusing on developing and building better relationships with our wives and our children.

00:26:54.520 So, each week, we host two virtual calls.

00:26:57.120 You'll work on a 15-man team called The Battle Team.

00:26:59.860 You'll get monthly assignments, two weekly challenges, and I think the most important component of this, the accountability to take your life to the next level.

00:27:07.300 I've never been around, guys, a better group of men than the brothers that I know and have gotten to know inside The Iron Council.

00:27:14.680 They're serious about improving their lives and they're serious about helping you improve yours.

00:27:20.280 So, if you feel like you're ready for something more or maybe you've hit a plateau, I invite you to join us inside The Iron Council and you're going to gain access to all the tools and the resources and, again, most importantly, the accountability that you need to take your life up a notch.

00:27:34.420 You can join us at orderofman.com slash ironcouncil.

00:27:37.660 Again, that's orderofman.com slash ironcouncil.

00:27:40.480 Now, let's get back to the conversation with Cole.

00:27:42.440 So, what do you say to somebody who either is saying or thinking to themselves, everything that you're talking about, Cole, sounds really good, but it's easy for you to say because you have money?

00:27:52.040 Well, I didn't have money when I started as an entrepreneur at 21 and I lost it all at 25.

00:27:56.300 And I lived in Mexico for a year.

00:27:58.380 I didn't really say that part.

00:27:59.920 But in that transition of making money, losing it all, and then before I made it again, I actually completely turned my back to the business world, moved to Mexico and lived there, worked with a nonprofit full-time and started an orphanage.

00:28:11.940 And it was at that orphanage when I found out about making money matter, when I was feeding 21 children on like $400 to $500 a month, how amazing that made me feel, how I was literally like buying my happiness.

00:28:24.920 If people say you can't buy happiness, they're just shopping in the wrong stores.

00:28:28.240 Try feeding starving children and tell me that it doesn't feel good or make you happy, right?

00:28:32.560 And so it was in that season of having absolutely nothing that I connected my future actions to a greater purpose.

00:28:38.460 I said, hey, listen, I don't need to just make money for me anymore.

00:28:41.300 I now have an orphanage and there are these 21 kids that rely on me, but think about the needs in the world.

00:28:45.680 And so I said, screw this.

00:28:46.720 I'm going to go back to America and start for-purpose businesses, not nonprofits, not for-profits, for-purpose, a blend of both, like a Tom's Shoes where my company makes money but it makes a difference at the same time.

00:28:57.140 And I don't want to get abstract, but it was having a greater purpose behind my action that made me a millionaire.

00:29:04.180 I had never made millions of dollars before.

00:29:05.840 So to the person that's like, hey, cool, I don't have any money.

00:29:07.880 This is easy for you to say.

00:29:09.040 Well, I have had no money when I started at 21 and then I lost it all at 24, 25.

00:29:13.740 I've now gotten it back because AI – I mean all the things I'm sure previous guests have talked about being successful.

00:29:19.760 I got a mentor.

00:29:20.660 I found someone who was where I wanted to be and I did exactly what they did to get similar results.

00:29:24.240 I worked my ass off.

00:29:25.380 I got very clear.

00:29:26.200 I made sacrifice.

00:29:27.400 So all the traditional – it wasn't like I just flipped a switch and made money.

00:29:30.540 I went through the hustle and the grind.

00:29:32.060 Every successful person has to go through.

00:29:34.160 But what kept getting me out of bed in the morning is while living in Mexico, working with the most impoverished people in these little areas called colonias, which are kind of like the projects of Mexico.

00:29:45.140 I realized how such few American dollars could go so far in these Mexican – I guess you'd call it – well, colonias. 1.00

00:29:51.320 I mean little cities, little towns, little groupings of people that I became obsessed with wanting to make more money to make more difference.

00:29:57.740 And that obsession I think is what really fueled my comeback success.

00:30:01.680 And so I've started with nothing twice and I've made money twice.

00:30:06.200 And so it's not easy for me to say.

00:30:09.280 I just did what I had to do.

00:30:10.620 Right, right.

00:30:11.240 So you have a one-year-old daughter and a four-year-old daughter.

00:30:13.440 Is that what you said?

00:30:14.200 Yes, sir.

00:30:14.740 And so what do you teach – I imagine you don't teach at this point your one-year-old – but what do you teach your four-year-old daughter about money if you've even got into some of these conversations or shown her or illustrated what money is?

00:30:24.640 She, at four years old, has a loose understanding of money, et cetera.

00:30:28.440 Man, she's downstairs right now. 0.92

00:30:29.560 I should almost have her come up and guest star on the podcast. 0.99

00:30:31.700 I could ask her these questions.

00:30:32.900 That would be so awesome.

00:30:33.720 You'd be amazed with her answers.

00:30:35.520 She believes that this would be the question I would ask her.

00:30:38.740 Hang on.

00:30:38.920 I'm going to text my wife to bring her up here. 0.99

00:30:40.260 Yeah, that would be awesome.

00:30:41.200 This will be the first four-year-old.

00:30:42.720 Hang on a second.

00:30:43.500 Bring her to me.

00:30:44.740 Sorry, guests.

00:30:46.140 I'm texting my wife on a podcast.

00:30:47.760 That's a first.

00:30:48.580 Good.

00:30:48.940 We want to make this unique, right?

00:30:50.620 Yeah, yeah.

00:30:51.660 Maybe this could be cool.

00:30:52.660 Who wants her on the show? 1.00

00:30:55.980 Okay, sorry, everybody.

00:30:56.920 I'm texting my wife.

00:30:57.640 She's going to look at this and be totally confused because she's down there juggling two kids trying to keep it quiet.

00:31:02.500 We'll take one off her hands for a minute. 0.77

00:31:04.100 So my four-year-old, she goes down to our orphanage.

00:31:06.800 So I started that orphanage.

00:31:08.220 I helped start that orphanage back in 2010 when I lived in Mexico.

00:31:11.560 We still now, in 2017, have that orphanage.

00:31:14.620 And we take my little girls down there.

00:31:16.380 And some of my daughter's best friends are our orphans.

00:31:19.300 And as best as a four-year-old can possibly understand, she knows that they don't have a mommy or daddy.

00:31:26.940 She knows that they don't have money.

00:31:29.020 And she knows that her mommy and daddy get to fill that role.

00:31:33.400 And it's going to get me emotional.

00:31:34.960 But we were just down there in December for Christmas to give them Christmas presents.

00:31:37.940 And my four-year-old said, you know, daddy, they don't have mommies or daddies, so they can have you.

00:31:43.140 And I was just like, oh, my gosh, like I love you.

00:31:45.380 And so what I want to try to recreate, assuming my wife checks her text messages and brings my four-year-old up to my office, what I would ask her is, you know, what do entrepreneurs do?

00:31:55.120 And I just asked her this two weeks ago, so hopefully she'd have the same answer.

00:31:58.820 And she told me what entrepreneurs do is they work hard so they can go down to Mexico to give the kids cake and muffins.

00:32:06.580 I love it, man.

00:32:07.960 Because when we were just in Mexico, it was my wife's birthday.

00:32:11.100 And instead of buying my wife a birthday present, she asked that we go to our orphanage and throw the kids a party instead. 0.99

00:32:16.520 And so my daughter's concept of what business owners do is they work to then go to Mexico to give kids cupcakes and muffins. 1.00

00:32:24.360 And so her understanding of what business owners and what money's for is to give to those who don't have.

00:32:29.700 And, I mean, talk about a proud daddy moment.

00:32:31.900 For sure.

00:32:32.280 For sure.

00:32:32.720 And you've done a good job, it sounds like, in being able to have those conversations.

00:32:35.560 Because I think a lot of parents would just expect that their kids know or they can watch them and pick it up rather than spending some time, even with a four-year-old, having some conversations about what dad does, how money works, why you're going down there.

00:32:47.800 So that's kudos to you as well, man.

00:32:49.920 Thanks, Brandon.

00:32:50.420 And, you know, I'm certainly not – this makes me sound like some super dad. 0.84

00:32:54.320 I suck in a lot of areas, right?

00:32:55.660 But this is one that I'm working on. 0.97

00:32:57.800 My parents were blue-collar workers.

00:32:59.160 My dad was a construction worker.

00:33:00.480 My mom was a social worker that would give girls group therapy and group homes. 1.00

00:33:04.840 And so I would imagine their combined income probably wasn't six figures for 90% of my childhood, right?

00:33:11.400 And so I grew up with old, beat-up construction trucks and huge, like, Dodge vans.

00:33:17.200 There were no minivans back then.

00:33:18.580 That was my upbringing, and I don't want to sound like I didn't – I mean I would never knew what hunger felt like.

00:33:22.760 I played sports.

00:33:23.320 Life was great.

00:33:23.800 My parents provided the most amazing childhood ever.

00:33:26.640 But I didn't grow up on private jets with millions of dollars in luxury cars.

00:33:30.640 And my daughter does have those resources.

00:33:33.060 And so I have done some of these conversations.

00:33:35.980 I would recommend this for all of your listeners, right, especially for men who are leading their families to have these conversations.

00:33:41.440 I mean I've talked to my pastor who is a good friend of mine who married my wife and I and baptized her about how to integrate my daughter into a lifestyle of affluence but still being grounded and rooted in what's really important.

00:33:52.040 And it's – my daughter – again, this is just one other example.

00:33:57.500 This isn't to pat me on the back.

00:33:58.740 This is just for maybe some of your listeners who would be wondering how they would do the same thing.

00:34:03.520 My wife does this. 1.00

00:34:04.620 She'll get little, like, care packages with, like, a few meals, some socks, some deodorant, some toothbrush, toothpaste, and put them in these bags.

00:34:12.100 And then we go to Laguna Beach, which is maybe 10 minutes from where I live, and we'll just give them to the homeless people.

00:34:17.380 And so my daughter does that as well.

00:34:19.400 So I'm just hoping that driving to the beach in a 7 Series BMW to then get out and give homeless people who have nothing food, that contrast of her having stuff by being a part of this family and then giving the stuff that we have to those who don't have, that that will be cemented in her mind that that's what wealthy people do. 0.72

00:34:38.940 That we don't feel guilty that we have nice cars, we don't feel guilty that we have a house, but because we have these things, we get to take care of people who don't.

00:34:46.000 What is your definition of Thrive?

00:34:47.940 Because you've got a conference and you've got some events and things that you're doing, which we'll talk about here in a second, but the event is called Thrive.

00:34:54.260 I'm really curious as to why you called it that and what that even means to you.

00:34:57.640 Well, to be honest, Thrive was going to be a one-off event.

00:35:00.400 Then we had so much fun.

00:35:01.440 We're like, okay, screw it.

00:35:02.100 Let's do it one more time, which was last year.

00:35:04.360 And then we have so much fun.

00:35:05.800 We're like, okay, we're going to make this an annual event.

00:35:07.320 So to be totally transparent, I almost am looking back now and saying I should have thought of a different name just for the branding standpoint.

00:35:14.600 Thrive is used in two trillion ways every single day.

00:35:17.760 Yeah, I'm sure.

00:35:18.200 So for branding guidelines as a one-time event, it made sense.

00:35:22.240 But for something to have legs and stay around, I probably would have called it something different just to be honest.

00:35:27.320 Where the word Thrive comes from for me is I have these four quadrants.

00:35:31.200 And this is kind of hard to explain, but people can imagine this.

00:35:34.580 Imagine a vertical axis and a horizontal axis running together so it looks like a big plus sign.

00:35:40.820 The vertical axis is profits.

00:35:42.740 The horizontal axis is purpose, if that makes sense.

00:35:45.780 And so the higher up the vertical axis you go, the more money you're making.

00:35:49.320 The farther to the right on the horizontal axis you go, the more purpose you have or the more of a different social impact you're making.

00:35:56.920 And so as you go to the top left, that's high income, low purpose.

00:36:01.000 I call that the earning quadrant.

00:36:02.360 That's where the world tells you to go to make your money.

00:36:04.480 In the bottom left quadrant, that's low income, low purpose.

00:36:08.140 We call that the surviving quadrant.

00:36:09.820 When you go to the bottom right, that's now low income but high profits or high purpose – sorry, high purpose or high significance.

00:36:16.460 That's what we call the giving quadrant. 0.98

00:36:18.000 That's your churches.

00:36:18.700 That's your nonprofits.

00:36:19.980 Their whole life is about giving to others, but they make no money.

00:36:22.840 They require donations.

00:36:24.500 And then the top right quadrant, which is high profits, high purpose, it's a business that makes plenty of money and gives back.

00:36:30.200 I called that the thriving quadrant.

00:36:32.020 And this was all the way back in like 2012.

00:36:34.920 And so when I was naming my event to teach people to do that, to start businesses that make money and make a difference, I was like, oh, duh.

00:36:41.920 We'll call it Thrive because my whole quadrant, which is part of my brand, is called the Thrive Quadrant.

00:36:47.300 So it only makes sense to call it the Thriving Quadrant.

00:36:50.400 And so anyway, that's why the event is called Thrive.

00:36:52.140 Your first question is, what does it mean to me?

00:36:54.200 It's at the intersection of making money and making it matter.

00:36:56.920 It's making as much money as you want guilt-free.

00:36:59.500 It's spending $99,500 cash on a car.

00:37:02.560 We didn't get a loan.

00:37:03.320 I paid cash for that because I'm giving 10 times that much away to charity.

00:37:07.240 And so it's about living your dream life guilt-free because you're making your money matter in other ways.

00:37:13.400 And at the end of the year, sure, I have a nice collection of cars and I live in my dream home.

00:37:16.700 But what my wife and I reflected back on New Year's Eve of the year that we're wrapping up is the meaningful impact we got to make in the lives of people that we could touch with the resources we had.

00:37:27.100 And so that's what I believe Thrive is, is to thrive in business and in life.

00:37:30.720 You're the highest version of yourself operating at your absolute maximum capacity for more than just being a capitalist consumer, but more of a philanthropic entrepreneur using your talents, gifts, and resources to make the world a better place.

00:37:42.620 You know, I know we didn't get into this much and we are winding down on time, but I know you had some experiences in your life where, quite honestly, near-death experiences from what I've seen and heard.

00:37:51.800 Is this where you started to shift your mindset?

00:37:53.980 Did you always have this mindset?

00:37:55.360 Are those types of experiences where you began to change your thoughts about what's really important?

00:37:59.940 Give me some insight into that.

00:38:01.540 Hey, Ryan, my wife just checked her text. 1.00

00:38:03.460 My four-year-old's here.

00:38:04.320 So let's see if she can just real quick. 1.00

00:38:06.220 Hey, Brighton, can you talk in this microphone right here and say hello? 1.00

00:38:08.780 Hi.

00:38:09.600 Okay, so quick question.

00:38:11.900 What do entrepreneurs do?

00:38:13.600 Change the world with ideas.

00:38:15.780 They change the world with ideas?

00:38:17.100 Awesome.

00:38:17.780 And when we make money and stuff, what do we do?

00:38:20.040 Remember, what did you say last time?

00:38:21.780 So mommy and daddy work real hard and then what happens?

00:38:23.620 You make money when you work.

00:38:26.320 You make money when you work.

00:38:27.240 And then what do you do with money?

00:38:28.560 You give them when people don't have any.

00:38:32.940 So we make money and we give it to people who don't have any?

00:38:35.640 Yeah, and sometimes we make money to give us our house and to spend money for us to help people and keep the and to be in this house. 0.92

00:38:53.000 So we spend our money to be in this house and to help people?

00:38:55.740 Yep.

00:38:56.380 Okay.

00:38:57.140 And let me ask you a question.

00:38:58.660 Are you a technician?

00:38:59.760 No.

00:39:00.160 What are you?

00:39:01.360 Entrepreneur.

00:39:01.900 You're an entrepreneur.

00:39:03.200 And the man I'm talking to, he does investing.

00:39:05.900 So let me ask you a question.

00:39:07.140 What's your favorite type of income?

00:39:09.080 Passive income.

00:39:10.300 Passive income.

00:39:11.120 Right on.

00:39:12.120 Okay.

00:39:12.540 All right.

00:39:12.840 Well, I'm going to let you go play with your sister. 0.98

00:39:14.320 Is it Brighton?

00:39:15.020 Is that your name?

00:39:15.840 Yeah, hang on.

00:39:16.400 Let me put the headphone in her ear. 1.00

00:39:17.920 Hang on.

00:39:18.200 He wants to say hi to you.

00:39:18.980 He's talking.

00:39:19.480 Here you go.

00:39:20.080 Brighton, can you hear me?

00:39:21.340 Yeah.

00:39:21.860 Good job.

00:39:22.400 That was awesome.

00:39:23.160 You are my favorite guest by far.

00:39:25.220 She said I'm her favorite guest.

00:39:27.340 What do you say?

00:39:28.820 Thank you.

00:39:29.900 Thank you.

00:39:30.900 Okay.

00:39:31.260 All right.

00:39:31.540 It's time to go.

00:39:32.060 Say bye.

00:39:32.680 Bye.

00:39:33.240 Say bye, Felicia.

00:39:34.500 Bye, Felicia.

00:39:35.880 All right.

00:39:37.240 Will you shut daddy's door, please?

00:39:39.320 All right.

00:39:39.660 That might be the first four-year-old you've had on the show right there.

00:39:42.260 I had my seven set.

00:39:43.500 Well, he's nine now, but he was seven at the time.

00:39:45.280 I had him on the show about a year ago.

00:39:48.040 But, yeah, she is the youngest person to be on my show for sure.

00:39:50.800 Beautiful.

00:39:51.420 That is so awesome, man.

00:39:51.900 That is so awesome.

00:39:52.900 I don't think we can end it any better, Colette.

00:39:55.100 That's just a perfect cap to what we talked about, man.

00:39:58.600 She is.

00:39:59.080 Yeah, she's cute. 1.00

00:40:00.000 So, I mean, that's it.

00:40:01.380 So that, again, is who I'm trying to create in the world.

00:40:04.860 I want my daughters to be money hungry because they think money helps people. 0.61

00:40:09.760 And so to make them want to pursue wealth with every bit of talent they've got because their

00:40:15.060 correlation – I mean, my one-year-old, like you said, she's just chilling.

00:40:18.860 She's just chewing on whatever she picks up.

00:40:20.700 But the four-year-old, like, you know, what is that going to look like in 10 years when

00:40:25.040 she's 14 or 20 years when she's 24?

00:40:27.380 And so certainly not a perfect father, but I want to give her a good idea of what wealth

00:40:33.460 is.

00:40:33.800 So, anyway.

00:40:34.440 Well, I can tell you're living it and you're preaching it and you're sharing it with your

00:40:37.020 daughters and your family and the people that matter.

00:40:38.380 So that's awesome, man.

00:40:39.760 Hey, as we start to wind down on time, I want to ask you that question that I prepped you

00:40:43.400 for a little bit, which is what does it mean to be a man?

00:40:45.980 To me, being a man, at the end of the day, I'll use a business as an analogy, right?

00:40:50.560 At the CEO, the buck stops with you.

00:40:52.400 If something happens, three departments below you, 30 bosses away from you, it comes to you.

00:40:58.420 And I always teach people that a good entrepreneur knows the difference between jobs and responsibilities.

00:41:02.140 It might not be your job, but it is your responsibility to make sure that it is done.

00:41:05.680 And so the way that that translates for me into being a man, at the end of the day, something

00:41:11.020 might not have been your job, but at the end of the day, it is our responsibility to lead

00:41:15.980 those we have influence over, whether you're married with a wife and $2 like me, or even

00:41:20.240 you're a single person.

00:41:21.380 I believe that we as men, I'm pro-women too.

00:41:23.780 I've got nothing but girls. 1.00

00:41:24.700 So I'm like, yay, yay, ladies' rights.

00:41:26.280 But when it comes to us as men, we are the leaders.

00:41:28.880 That's the way that we were designed.

00:41:30.120 And I believe that we need to own that responsibility and lead by example.

00:41:36.100 And I think that being a man is showing up first, staying late, and encompassing what

00:41:41.680 it is that we would want the world to be, right?

00:41:44.540 Like I need to show up and act like my value system of what I preach.

00:41:50.580 Don't just talk it, do it.

00:41:51.900 And so I guess being a man is owning that, accepting that, and then living that.

00:41:55.980 Right on, man.

00:41:56.580 Powerful stuff.

00:41:57.360 Powerful stuff for sure.

00:41:58.420 Cole, how do we connect with you?

00:41:59.340 How do we learn more about the Thrive event or anything that you have going on and learn

00:42:02.500 a little bit more about you and your work?

00:42:05.360 Attendthrive.com is the website.

00:42:06.980 That's attend, like I'm going, thrive.com.

00:42:09.780 That's the website for the event.

00:42:11.700 And for me, it's just Cole Hatter on all the social media.

00:42:14.080 Just one word, Cole Hatter.

00:42:15.360 That's Instagram, Facebook, Snapchat.

00:42:17.660 They're all the same.

00:42:18.580 Right on, man.

00:42:19.040 We'll link that up so all the guys can find that.

00:42:21.160 Cole, I appreciate you.

00:42:21.960 Like I said, I had come across you and your work about three years ago and implemented what you've

00:42:25.640 talked about.

00:42:26.320 I'm going to try as hard as I can.

00:42:27.400 We talked about it.

00:42:27.960 Third time's a charm for Thrive event.

00:42:29.240 I'm going to try to make it down there this year.

00:42:31.100 Hopefully, I'll see some guys that are listening right now and you and I will be able to connect

00:42:35.280 in person.

00:42:35.720 I'll look forward to that.

00:42:36.680 For sure.

00:42:37.060 Yeah.

00:42:37.400 And thanks for having me on your show, man.

00:42:38.860 And this has actually been really rad.

00:42:40.280 These are conversations that mean the most to me.

00:42:42.060 I'm normally talking about how to scale a business or how to outsource or whatever.

00:42:45.300 These are real conversations.

00:42:46.460 So hopefully, your listeners enjoyed it.

00:42:47.780 And hopefully, together, we maybe change some perspective on pursuing wealth.

00:42:51.460 Right on.

00:42:51.800 Thanks, brother.

00:42:52.380 Thanks.

00:42:53.980 There it is, guys.

00:42:54.900 My conversation with Cole Hatter.

00:42:56.400 Head to orderofman.com slash 120 as in episode 120 to get the details and links from this show,

00:43:03.580 as well as the link to register for Cole's event coming up in Las Vegas, Thrive, Make Money Matter.

00:43:08.360 As we wind things down today, I want to, again, make mention of our exclusive mastermind,

00:43:13.480 our brotherhood, The Iron Council.

00:43:15.400 Surrounding yourself with good people, with the right people, with motivated men and ambitious

00:43:19.800 men will always, always pay off in your life.

00:43:23.180 And you're going to find the right guys, the right brothers inside The Iron Council.

00:43:26.920 So if you want to learn more, head to orderofman.com slash Iron Council.

00:43:30.980 I will look forward to talking to you on Friday for our Friday Field Notes.

00:43:33.960 But until then, take action and become the man you are meant to be.

00:43:38.800 Thank you for listening to the Order of Man podcast.

00:43:41.800 If you're ready to take charge of your life and be more of the man you were meant to be,

00:43:45.820 we invite you to join the order at orderofman.com.

Order of Man - July 04, 2017

120： Making Money Matter ｜ Cole Hatter

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