Order of Man - 128： Style as a Tool to Have More and Be More ｜ Ryan Magin

00:00:00.000 So many men are afraid to talk about style. In my experience, they believe that it's just not

00:00:04.480 that important when it comes to being a man or they don't want to be viewed as anything less

00:00:08.760 than manly. I get it. I used to be the same way. That was until I understood the power of dressing

00:00:14.160 well and leveling up my presence. Dressing well isn't about a well-tailored suit or fancy shoes

00:00:20.260 or overpriced jeans. It's about being deliberate and intentional about sharing with the world who

00:00:25.100 you really are. My friend Ryan McGinn joins me today to talk about what role style plays in

00:00:30.400 masculinity, why men are afraid to elevate their style, something he calls enclothed cognition and

00:00:36.440 the halo effect and how to use your style to have more and be more. You're a man of action. You live

00:00:42.260 life to the fullest. Embrace your fears and boldly chart your own path. When life knocks you down,

00:00:47.380 you get back up one more time. Every time. You are not easily deterred, defeated, rugged, resilient,

00:00:54.360 strong. This is your life. This is who you are. This is who you will become at the end of the day

00:01:01.000 and after all is said and done, you can call yourself a man.

00:01:05.880 Men, what is going on today? My name is Ryan Michler and I am the host and founder of this

00:01:10.300 podcast, The Order of Man. I'm glad that you're tuning in from wherever you are and regardless

00:01:14.860 of how long you've been tuning into us, what this movement, and it is a movement, has grown to over

00:01:20.020 the past couple of years has been an incredible ride for me. Fortunately, we have the opportunity

00:01:25.100 to interview some amazing men from every area or every facet of life. You're going to hear me

00:01:30.780 interview these guys. Some of them you've heard of, some of you haven't, but either way, you have

00:01:34.960 my commitment to give you the very best each of us have to offer so that you can level up your life.

00:01:40.460 That is my goal. Guys, before we get started today, I just want to give you three quick resources.

00:01:45.040 The first is you can head to orderofman.com slash 128 as an episode 128 for the show notes.

00:01:52.720 You can also join us in our Facebook group. I know a lot of you are there because we have

00:01:56.660 nearly 40,000 men in that Facebook group now. And then the third and probably the most important

00:02:02.540 resource that I want to give you is our exclusive brotherhood. You can learn more about what we're

00:02:07.220 up to there at orderofman.com slash iron council. Again, those are just three resources that you can

00:02:14.060 use to further the conversation that we're having here on this podcast. Guys, my guest today is my

00:02:18.840 good friend, Ryan McGinn. I met Ryan roughly three years ago as I was launching Order of Man at the

00:02:24.700 StyleCon conference. I will admit I'm not one who is very good when it comes to what I wear and how I

00:02:31.440 look, but I've learned a ton from Ryan about the way that you look has proven not only to increase

00:02:36.760 confidence in yourself, but confidence from other people as well. So Ryan dresses well. He looks good.

00:02:43.480 His game is on point, although I will say, and he'll be the first to admit that our styles are

00:02:48.040 very, very different, but that's the point that he makes today is that in order to look and feel

00:02:52.900 good, you have to find a style that works for you. And that is exactly what I've seen him do over the

00:02:58.800 past three years for himself. As I've watched what he's done in his own life and his business and for

00:03:03.560 his clients, guys, take notes, listen to this with an open mind and learn how to use your style

00:03:09.100 as another tool to get exactly what you want. Ryan, what's up, brother? Glad you are on the show

00:03:15.300 today. How's it going, Ryan? I appreciate you having me on. Yeah, this has been a long time in

00:03:19.140 the works. I know I've been stringing you along. It's more my fault than it is yours, but either

00:03:22.440 way, I'm glad you're here, brother. No worries, man. You got a big platform going on. I'm just happy

00:03:26.040 to be able to bring my message to your people. So if I would have had to wait another month,

00:03:29.940 I would have been cool with it. You know, I think this is an important topic. It's actually probably one

00:03:34.200 that frankly, I don't address a whole lot just because it's not necessarily in my wheelhouse,

00:03:38.200 which is why it's good to have experts like you come on the show. And what's really interesting

00:03:41.740 is when we start talking about style and masculinity, it's very polarizing. I've noticed like

00:03:46.460 either guys are like, yeah, you have to worry about the way that you look and the way that 1.00

00:03:50.000 you dress and your appearance, or they're like, no, that's stupid. Real men don't worry about that 0.99

00:03:54.020 stuff. Why the polarity do you think? I'm a member of me in your group and I've been in your group

00:03:57.780 since for probably since close to the star. And like, I, and I'm one of the ones that pops in there and

00:04:02.260 like, I like to stir the pot a little. You like to rile up my audience, man. And I got to tell you,

00:04:06.660 I, I, I kind of, I appreciate that. Although it adds, adds to my plate at times.

00:04:11.640 Oh, I will, I will keep it at bay. No, it's good. It's good. It is good to have these types

00:04:15.380 of discussions though. Yeah. I mean, I just feel like, I mean, especially seeing it in your group

00:04:18.760 and I mean, I used to think that too, like there's what, for whatever reason, I don't know,

00:04:22.880 there's like this, this shift that happened where it's like all of a sudden, like guys,

00:04:27.560 they shouldn't care how they dress or they shouldn't care what people think about how they dress

00:04:30.640 because somehow in some way that deflates their masculinity and makes them less of a man

00:04:35.640 because they care about their appearance. And I used to be one of those guys, like literally I

00:04:40.520 would, I would like, I would wear the worst type of stuff. I mean, and I grew up kind of with that

00:04:44.780 F you mindset where I was like, you know, I had, I was been an entrepreneur for like 10 years now.

00:04:50.280 I've, I used to be a professional BMX racer. I had that athlete mentality and pretty much, I mean,

00:04:54.880 you know, when you're basing it down to like the primal instincts of like sex, money, power,

00:04:59.320 like I was an athlete, so I had no problem getting girls. So I could pretty much could wear what I wanted.

00:05:03.320 I was an entrepreneur, so I made my own schedule and that was kind of cool to girls. And it was

00:05:07.320 like, I had this, you know, as building this, I had this following when I went to like my specific

00:05:11.640 athlete, athletic events. So like, I felt like I was on top of the world and I'm relating this,

00:05:16.500 like talking about this because when I had that mindset, like a lot of things weren't in line with

00:05:21.480 what I wanted. Like I had this envisioned for myself, not necessarily being an athlete forever

00:05:26.300 and being a paid bike racer because they don't really get paid that much. So I was like,

00:05:30.540 I had these aspirations to be like, you know, have my own business and do that.

00:05:34.520 And once I kind of discovered my footing a little bit online, how I projected myself with online was

00:05:39.920 exactly how I was living a real life. And I say that because I was wearing like cutoff shorts.

00:05:44.020 I was wearing like sleeveless t-shirts. I was dying like stripes in my hair because I wanted to have

00:05:48.920 that, you know, F you the world. Like I can, I met a girl who I'm currently, I now have my,

00:05:54.280 you know, I have almost a two year old daughter with, we had gotten together and,

00:05:58.260 you know, she kind of liked that bad boy image. So like, yes, it did work at attracting girls,

00:06:03.060 the kind of fuck you vibe. I don't care. But what happened was we got together and my priorities 1.00

00:06:08.420 started changing and her priorities were changing. She was going on like this career path and she was

00:06:14.680 going to like really about to make a hefty six figure salary, which I mean, by no means is,

00:06:20.120 is awesome. You know, like, and I was this guy, like I wasn't making that online and I was doing

00:06:24.960 some stuff. I was doing some SEO and some things. I mean, that's the whole conversation for another

00:06:28.760 call what I was doing, but it was like some black hat, like kind of like, you know, unethical stuff

00:06:34.060 I was doing online to make a lot of money. And then I had this persona that like F you, I didn't care

00:06:39.020 on the outside. And then she kind of liked that a little bit. But when she started really needing

00:06:43.780 me to kind of step up and be a man and go to these networking events and actually be a sidekick

00:06:48.800 or a teammate to her where like I could make her look better, I failed miserably. We ended up

00:06:54.580 breaking up. And that started onto this journey for me where I was just like, why did I let my

00:07:00.320 image? And at first I was like, you know, forget you, you know, you want to date these guys that

00:07:04.180 wear suits, like the same type of mentality that I see in your group and these guys having that,

00:07:08.820 you know, that like, why should I care about how I dress? What, you know, the world's judgmental,

00:07:12.860 you know, fuck them. I don't need that. And it's, and I had that mentality. And then one day, 1.00

00:07:17.220 you know, like you talked about it in some of your stories, like you have that like defining

00:07:20.560 moment where you're like, I am controlled with myself right now. And how I look, I'm like staring

00:07:25.100 in the mirror. I'm like, why I look like a guy who's going to go rob a convenience store. And I'm,

00:07:30.080 and I'm trying to, and I'm trying to like, you know, be a teammate to a girl that is, that is

00:07:35.180 literally, you know, just signed a contract for a salary and is making like $130,000 a year. And

00:07:41.260 she's getting invited to these events where these got these doctors and high end lawyers,

00:07:45.000 and they're making over, you know, six figures per year. And I'm this dude who's like,

00:07:49.620 like, I'm supposed to not care. And like, you're supposed to accept me for who I am.

00:07:52.740 And once I realized that it was like a mental shift and I just got into style and I was like,

00:07:57.200 and I did it all out of spite to, for, you know, to start where I was like, you know what,

00:08:01.040 I'm just going to be the best dressed dude everywhere I go to show her that I'm better

00:08:05.540 than everybody. So it was like totally an ego thing to start. But once I started realizing how

00:08:09.320 people were treating me, I was like, holy crap. It's like, this is like the Holy grail. 0.82

00:08:13.500 Like, I've never experienced that. Like I would go into a restaurant that had like a weight and I

00:08:17.960 would just get pushed to the front because they thought I was important. Or I would go to a bar

00:08:23.200 and like this, now mind you, I was single at this time because I had gotten dumped for my image and

00:08:27.720 I was going out a lot and, you know, cause I was technically drowning myself in my sorrows,

00:08:32.300 but I was going out as this well-dressed guy to all these same bars. Okay. And now me and my

00:08:37.460 girlfriend's name is Kristen and you've, you actually met her. But we ended up going out to all these

00:08:42.960 different bars and all these bars and people that work there, they knew that we were together and

00:08:47.020 we had recently broken up. We live in small towns. Like when, when, when like a couple breaks up to

00:08:51.140 spend together a while, it's like, I'm sure, you know, it's like, it just rumors. It's like big

00:08:54.560 news. Yep. Absolutely. Yeah. You know, that happened and I'm going out to these bars, but the

00:08:58.720 bartenders and all the people that had previously seen me and her together were now treating me 0.98

00:09:03.920 completely different. They were treating me with like a lot more respect and like the same,

00:09:08.100 and girls that like totally knew that I was like damaged goods, like just broken up. Like they

00:09:13.180 were hitting on me because they, this new image and this new persona and, you know, just cool things

00:09:18.000 started happening. And I started realizing like, wow, if I wear this, I can get this reaction.

00:09:23.880 And then I started thinking, well, how do I, you know, in a business situation, like if I'm,

00:09:27.160 I'm an entrepreneur and I want to get somebody to work with me in my company, or I want to get,

00:09:31.280 you know, maybe an investor. I know exactly how to dress so I can, I can show trust. I can show that I'm

00:09:36.880 different. I can show that I'm well-rounded guy just by how I'm wearing before I even meet somebody.

00:09:40.940 And I started using that to my advantage. And since then now, like even my business online,

00:09:45.900 which is handsome guy secrets has grown from zero to, you know, I mean, 7,000 Facebook followers,

00:09:51.400 25,000 YouTube subscribers, like a million views a month, like all these good things started happening

00:09:55.600 because I started projecting to the world, like how I thought the world should see me.

00:10:00.600 And once I've discovered that I was like, dude, this is like, you know, now I think about everything

00:10:04.860 in the morning. What shoes am I wearing today? If I buy those shoes, like I was at the store the

00:10:08.240 other day and I was like, I'm going to buy a pair of Vans because I grew up wearing Vans.

00:10:11.300 I went in the store and I was like, I can't wear these. These, these don't say a successful

00:10:15.960 entrepreneur who is making a million dollars a year. Like, you know, and I didn't buy them or like,

00:10:20.980 I'm like, I can't push my daughter in a stroller wearing Vans. I look like a child. Like,

00:10:25.340 so with all these things, like they, now they matter to me where it's like, they did it. And so when I read

00:10:30.260 stuff in your group and I talk to guys, like, I'm not going to do that. It's like, dude,

00:10:33.720 you're just doing yourself a disservice. You're, you're already setting yourself up for a

00:10:37.180 disadvantage at life by not caring how you look because, and you talk about a lot, it doesn't

00:10:41.740 take much to step up. Okay. Like to be different than everybody else is like, to like, to go above

00:10:46.760 that level of mediocrity we see in society right now. All it takes is a little bit of ambition and

00:10:51.640 like a cool and like a decent amount of style. Right. And any, in any room you walk into, you're going to

00:10:56.840 win. And so once I realized that, and then obviously guys started, you know, I started talking about

00:11:01.460 that online, more or less, I started talking about how easy it was to attract specific women,

00:11:05.800 you know, with certain styles, but that was, it, it, it like clicked. And so I see that. And I'm

00:11:12.220 like, I, every time I see like these comments in your group about how you shouldn't care, it's like,

00:11:16.020 dude, like stop having that small mindset where you're letting that stand in the way of, of you

00:11:20.900 succeeding at life because, but you know, what's interesting. I got to stop you right here because

00:11:24.340 I want to address something you just mentioned. What's really fascinating about that is even when

00:11:27.840 guys say they don't care in a way, you are being intentional. Still, you are being deliberate.

00:11:33.120 You're trying to put on the persona that you don't care when in all reality you do. And you said it

00:11:37.560 perfectly like the F you mentality. And that's a huge trend in society. I see it everywhere. I don't

00:11:42.240 care what anybody thinks, but just because you say that probably indicates that you actually do.

00:11:47.960 So why not just be a little bit more intentional about it and pretend like you actually care.

00:11:52.600 And, and I think you can go a long ways. Yeah, exactly. And it's cause you're actually

00:11:57.440 defining yourself with the F you mentality. So you, you want to care to that group and you want

00:12:03.600 all those people to rally at your behalf. Like, Oh, I liked that. This guy doesn't care. It's like,

00:12:08.160 well, truth is you cannot care, but society cares. Okay. That your employer cares, you know,

00:12:15.060 your social media account, it cares. It's judging you every day of all the pictures you put up where

00:12:20.020 you're doing stupid shit, wearing stupid clothes. Like that shit ain't going away. 1.00

00:12:24.680 So like, I started really thinking about life towards that. And, you know, fast forward, 0.99

00:12:29.160 you know, two years, I mean, me and my girl, we got back together and it, you know, we worked

00:12:34.200 through a lot of our issues. And one of the biggest issues was me. Like I was so attached to

00:12:38.560 that F you mindset. And I thought that that defined me. And I was like, Oh, I'm so glad I shed that 0.96

00:12:43.820 skin. I guess you could say, because it's like, now it's like, I do know that people are judging

00:12:48.040 that I do know that, you know, how I'm wearing and how I'm acting is a hundred percent representative

00:12:53.140 of like my success. And like, it's like, I'm a mirror to what I want. So it's like,

00:12:57.040 if I'm not acting like a guy who should be making a million dollars and I probably will never make a

00:13:00.680 million dollars. So what's your thought then when it comes to, you know, the phrase you hear is like,

00:13:05.040 fake it till you make it, which is, which in a way sounds a little bit like that's what you did is,

00:13:09.360 Hey, I'm going to try to up my level up, up my style game, for example. And then in turn,

00:13:14.500 it sounds like you changed a lot of your mindset and philosophy about life because of that shift.

00:13:19.980 Yeah. I used to be, and I guess if you have ambitions and goals and like, or you're an 0.98

00:13:24.780 entrepreneur and you're trying to like level up your life in some way, whatever that may be,

00:13:29.020 whether that be getting a promotion or start a business, like you, I do believe there's like a,

00:13:33.500 it's like a give and take. You do have to fake some stuff. You do have to kind of lie to yourself

00:13:37.260 with your mindset. And since I've been studying fashion and I'm big on like the psychological

00:13:41.300 aspects of fashion, I get all geeked out. I figured out a term. It was actually on a TV

00:13:45.860 show called bull. It was on CBS. I believe it's like free online. Great show. The guy's a trial

00:13:51.300 scientist. He basically manipulates the jury to get outcomes that he wants. And he always works

00:13:56.680 with innocent people who are getting the shafts. Like they're about to get like their entire lives

00:14:01.020 destroyed. So most of them are all pro bono. But the first thing they do is they give the person

00:14:05.060 a makeover and it's not necessarily a, let's put this guy in a suit and stand there like he's the 1.00

00:14:10.580 shit. They break down the personalities and it's like, okay, well, what outcome are we trying to 0.99

00:14:15.860 have? And they, they dropped the term that like really resonated with me. It was called

00:14:19.160 enclosed cognition. And basically what it means is that when people put on a, a white coat,

00:14:25.240 like a doctor's coat, people automatically assume you're smarter. People automatically assume you're

00:14:28.920 intelligent and you make better decisions. And they've done studies in this and like, you know,

00:14:32.060 I don't know how they do it like in labs and stuff, but it seems kind of funny, but they've done

00:14:35.620 studies and tests where they, where they just took somebody and they put them in a white doctor's lab 0.81

00:14:40.460 coat over the top of whatever they were wearing. And they registered like their cognitive thinking

00:14:44.500 and they actually thought smarter. The guys in the lab coat thought smarter is what you're saying.

00:14:49.700 In the lab. Interesting. Okay. And then they also did a test where they portrayed,

00:14:53.660 they put a lab coat on a person and put them in the front of like on a camera and the audience

00:14:59.160 responded better to what they were saying, which is why, for example, you see supplement ads and things

00:15:04.360 of that nature. Like they just put an actor in a white coat and you automatically assume he's a

00:15:08.440 doctor, right? He's not a doctor. He's an actor wearing a white coat, but you don't,

00:15:12.860 your brain doesn't think that. So that's like in close cognition in a nutshell. But what I started

00:15:17.560 thinking about is like, okay, what if like everything you wear completely dictates how you

00:15:21.420 think? Like if you're dressing like a slob, then you're going to think like a slob. I don't know. 0.98

00:15:24.640 I kind of got off on a rant there. Um, no, it makes sense because I had a baseball coach in high

00:15:28.380 school. One of the things that he would always say is if you look good, you play good. And so we

00:15:33.420 always had every single year we had to buy our own uniforms because they were the newest top of the

00:15:38.840 line uniforms because his philosophy was, if you look good, you're going to play to some degree to

00:15:44.200 that level. But you also talk about you being an athlete. Uh, I know you're into cycling as well.

00:15:48.760 Like every single sport, every single tribe, every single group or society has in a way a uniform,

00:15:55.360 even the athlete and the cycling and the, and with what you're doing now, even order of man,

00:15:59.980 you could almost see that as well. It's pretty fascinating to me. Yeah. And I mean, to, to

00:16:04.420 circle back to like fake it till you make it, I think you do have to fake something to what?

00:16:08.060 Cause if you don't have that mindset or that look from the start, yeah, you got to kind of like,

00:16:12.480 you got to trick yourself into, into like becoming that person that you want to become. It's like

00:16:16.740 reading a book. It's like putting on a new outfit. It's like buying a new book. In my opinion,

00:16:19.920 it's like, go try it out and see how you feel. Okay. What kind of reactions did you get?

00:16:23.760 Like, and I'm not saying like, and I never like, I'm pretty much anti suit. I mean,

00:16:27.640 I know you watch like, I don't wear, I don't even own a suit and everybody, I hate that everybody

00:16:31.520 assumes like to be a well-dressed guy, you have to wear a suit. Well, like I don't wear, I'm in a

00:16:37.520 studio right now where I'm having this conversation and I will not see anybody all day. Like, but I

00:16:42.240 still look respectable. I, I still look like I, if I walked out and there was like 10 people there and

00:16:46.640 they wanted to meet me, they would know that I'm mature and they would know that I'm a business owner

00:16:49.800 and they would have that, you know, a good vibe about me. And I think that you should always have that

00:16:54.420 walking, you know, in your day-to-day life because you never know who you're going to meet.

00:16:58.220 But just by doing that and I'm practicing that discipline, like, you know, it's like the guy,

00:17:02.540 the army guy, I forget his name. He wrote, he did the big thing. I'm making his bed every day.

00:17:06.800 Oh yeah. Yeah. Is that McChrystal who wrote, who talked about, I don't know if it's McChrystal who,

00:17:11.040 but anyways. Yeah. It was like an article in a video. It's like that if anything happens at the end of

00:17:15.540 the day, you come home to a freshly made bed. And I was like, wow, it's like, if nothing,

00:17:19.180 if I don't accomplish anything today, if at least I know that I look presentable and I look good and

00:17:24.000 I'm representing my family well, and I'm representing my online persona well, like that,

00:17:28.740 that speaks volumes for your character. And I just think that most people, like, I guess you do have

00:17:33.940 to fake that to start, but then it becomes a part of you, you know, in the long run. But just to back

00:17:39.280 on that, because I, like I said, I started talking about this stuff online to helping guys like meet

00:17:44.460 women and get laid and, and, you know, increase their social circles. Well, I found that there 1.00

00:17:49.500 was a direct correlation because if you faked it, a lot of guys fake things like, okay, let me wear,

00:17:53.440 let me just go buy a tailored suit and then wear that all the time. It's like, okay, I did that.

00:17:58.120 I went to, and I actually went to the cheapest route possible because I was broke when me and my

00:18:02.240 girlfriend broke up. That happens. Yep. I went to H&M, I bought a suit, I got it tailored. Yes,

00:18:06.680 I tailored an H&M suit because people are going to be like, oh, why would you do that? I made that

00:18:10.260 $100 suit look like a $1,000, like custom made suit or a $2,000 custom made. It looked good.

00:18:16.040 Didn't last very long, but it looked good. But it looked good while it lasted.

00:18:19.120 Yeah. And I would wear that to like specific bars. Okay. And I say specific bars, I would wear that

00:18:24.040 to bars where the demographic was generally a little bit more affluent. And what happened was

00:18:28.820 the women that hit on me and the women that I talked to, the ones that were receptive to what I 1.00

00:18:33.260 was wearing, they were gold diggers. They were looking because they looked at me like I had money, 0.91

00:18:38.180 money. Right. And most people were like, oh, that's awesome. Like, why would you, it's like,

00:18:41.900 okay, well, when I wore like a leather jacket and a pair of boots and some skinny jeans, like on

00:18:46.660 another night, that girl only expected me to take her to like, let's say Chili's or Applebee's. It was 0.93

00:18:51.260 like a $30, $40 meal. Interesting. The girl that hit on me when we were at those bars where I was 0.96

00:18:56.820 wearing a suit expected Charlie's, expected Ruth Chris, expected this. So if you can't keep up that

00:19:02.800 type of life or that type of persona, then no, you should never go out and wear suits every day.

00:19:07.300 What's the balance between, well, I was going to ask, what's the balance between being comfortable

00:19:11.700 with your own style now? And then maybe trying out some of this, because I imagine like if you're

00:19:18.000 never used to wearing a suit, for example, and then you put a tailored suit on, it's going to

00:19:21.960 be really uncomfortable. And that just might mean that it's a good thing. You're pushing outside of

00:19:25.920 your comfort zone, or it might also mean that you shouldn't do that. I think no matter what,

00:19:30.140 anything, especially with style, like even going shopping with the mindset of I'm going to kind of

00:19:35.580 change my style, I'm going to become more fashionable. I think that first step in itself

00:19:39.760 is so outside of most people's comfort zones that they're just like, I don't even like going to the

00:19:43.860 mall, or my wife just picks out my clothes, or my girlfriend just tells me what to wear,

00:19:47.500 or I use this box service online. To start, like just getting yourself in the mindset is,

00:19:52.460 I tell a lot of people that I work with in a lot of my videos, it's like, dude, just start,

00:19:56.240 figure out what you're wearing now. And I call it a daily uniform. A lot of fashion guys

00:20:00.800 have a similar verbiage to that. But it's like, what do you wear every day? Like everybody has

00:20:05.000 that outfit that they just wear a lot. You know, it's like, okay, so let's take that one outfit.

00:20:10.140 And that could be different for everybody. Like for me, just for example, I live in Florida,

00:20:13.380 it's like 95 degrees. So like I said, I don't wear I'm not wearing suits. So I mean, for me,

00:20:18.120 it's like, I would wear like sneakers. It's like, okay, so what kind of can I elevate my sneakers?

00:20:22.800 So I started looking at like, what looks like a Vans? Because like I said, I was attached,

00:20:26.080 I liked Vans, but looked like I was a 34 year old guy, or like a successful business owner,

00:20:31.700 or what would somebody like that wear? And then I found like, there's a lot of companies that make

00:20:34.760 these minimal sneakers. So I would start with that by a pair of those. It's like, okay,

00:20:38.300 now it's like, I really like how these I mean, a lot of guys wear cargo shorts in your group I've seen.

00:20:43.760 So it's like, let me just try a pair of shorts in the same color without cargo pockets.

00:20:47.920 This is funny, because this this conversation as non threatening as it may sound is just absolutely

00:20:53.920 gonna piss people off. Like anytime you attack a man in his cargo shorts, it's great. It's crazy to

00:21:00.300 me. Anyways, keep going. I just saw that there's like three things that piss people off online.

00:21:05.320 It's like Donald Trump cargo shorts and skinny jeans. It's so true, man. It is. It's weird,

00:21:09.800 but it's so true. Basically, so it's like, let's just make take your baggie or cargo shorts and wear

00:21:14.400 the same color khakis, you know, or everybody who want camo, you can wear camo for all I care.

00:21:19.500 But just get a pair that fits you a little slimmer. That maybe, you know,

00:21:23.060 shows that you have a little bit of physique, because most of the guys tend that I mean,

00:21:26.860 if we're talking about man in this, I'm sure they're in some sort of physical activity,

00:21:29.640 and they're trying to get in shape. But and they're so it's like, make them fit a little

00:21:33.160 bit better. And then instead of wearing like, let's say a black t shirt, you wear a black polo

00:21:36.620 with a collar. Now you're wearing the same thing. But you now look either your age or a little more

00:21:43.120 elevated, or a little more, you know, sophisticated. And that's it. Then just start there. Then it's like,

00:21:48.400 once you once people do that, they like get that first outfit of those first

00:21:51.680 couple pieces. Every every time I've seen like, guys, like I'm never going back to the way I'm

00:21:56.540 totally sold. This is awesome. Because then you go to the same place. And like two things are going

00:22:00.720 to happen. You're going to get complimented for how good you look. Or like something's different

00:22:04.380 about you, you look a little more like confident, or you're going to get hated on and your friends

00:22:08.860 are gonna be like, why are you trying to be a model? Why are you trying to be a model? Either one of

00:22:11.980 those responses, you're fucking doing it, right? Yeah, it's interesting. Because I remember when I went to 0.98

00:22:16.680 StyleCon three years ago, and and that was so far out of my element at the time. But I was hanging

00:22:22.620 out with you guys. And I dressed up a little bit better than I normally would, because I went to

00:22:25.780 that event. And we got complimented over and over again, just as we were walking down the street.

00:22:30.800 And that feedback was to me, an indicator that, oh, this is something people respond well to.

00:22:36.700 Yeah, and I think it comes down to it's just doing a little bit more than everybody else. And I believe

00:22:41.900 everybody in your group and everybody that joins like the Order of Man or that listens to this podcast

00:22:45.620 can obviously agree on the fact that they want to become better men, right? So it's like by keeping

00:22:50.580 that like F you mindset, like I'm not going to care about what other people think about my style or my 0.96

00:22:54.960 image is like, you're just that's ignorance. Like that's not smart. I like to think people are more 0.98

00:22:59.680 intelligent than that. And they can see that. But in my experience, it takes like some sort of like

00:23:04.520 life events. Like I know, and I talked to you about a lot, a lot of guys in your group, there tends to be a

00:23:09.220 theme where their their marriages are at their last wits end. Yeah, well, it's like I was married, but my

00:23:14.760 girlfriend dropped my ass because of my image. And my like, in that person that that image was 1.00

00:23:19.780 attached to, I don't want to say it was just basically strict on my clothes. But that person

00:23:24.800 that was attached to that image, I deserve to get dumped. Like I didn't deserve to have a girlfriend 1.00

00:23:29.340 who was successful and beautiful and smart. Like I was a piece of shit at that time. You know, 1.00

00:23:33.400 looking back, I can say that about myself, because like, I've grown so much farther past that now.

00:23:38.360 And I mean, like I said, now, you know, you know, I have a daughter and like, I'm projecting my life

00:23:42.420 now is like, where I'm trying to be a little more focused on, you know, what legacy I'm leaving,

00:23:47.000 because now I have this, you know, 18 month old little girl who's following me around.

00:23:51.220 It doesn't take much. And that was like what you're saying, like, to get complimented,

00:23:55.200 to stand out in like a sea of people that are you're going for a job interview, if your wife is

00:23:59.560 like about to literally say we're done, and you know that it's coming, take a look in the mirror and

00:24:04.740 just say, all right, I need to change this image. And yeah, fake it till you make it. Find a celebrity you

00:24:08.880 like that you like how they dress that maybe your wife lusts over and you don't want to admit it

00:24:12.980 and dress like him. Guys, just a quick break to share with you a word from our sponsor. Yes,

00:24:19.380 we have a show sponsor. It's been a long time in the works because I'm not interested in hockeying

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00:25:45.160 And also I want to make sure that I give you just a quick heads up about our exclusive brotherhood,

00:25:50.340 the iron council. And you hear about this every week, but it's important. I really struggled nine

00:25:54.300 years ago as I was trying to get my feet under me and understand what exactly it means to be a man.

00:25:59.320 In many ways, I'm still on that journey to discover what my role and my responsibility is as a father

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00:26:08.860 we face is trying to do all of this on our own. And this is why the iron council is so important.

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00:26:29.180 take a look at our brotherhood at order of man.com slash iron council. Learn what we're all about and

00:26:34.900 see if this is a good fit for you. Again, that's order of man.com slash iron council. Now let's get

00:26:40.220 back to my conversation with Ryan. It's also really fascinating too, because one of the questions I get

00:26:46.740 a lot is, Hey Ryan, I'm really trying to improve my life or I'm trying to win my wife back or I'm trying

00:26:50.620 to do this or that. Where's the best place to start? And my go-to answer is usually it starts

00:26:56.900 in the gym. Like just go to the gym, but based on what you're saying, this could also be a really

00:27:02.320 viable answer because a it's really easy to improve and it doesn't take a lot of brain power or time

00:27:08.320 to do it. It's very inexpensive. And, and I think this is the most advantageous part of this. You will

00:27:14.040 notice immediate results and that might just spur you to continue to make changes you need in your

00:27:20.700 life. Exactly. I mean, I mean, going, I I'm totally with you on going to the gym because I, I, or some

00:27:25.800 sort of heavy physical activity, I think, or a hobby, like, cause I'm like, I think that is like

00:27:31.420 number one, but no matter how hard you work and how much you dial in your diet and how much you go,

00:27:35.680 you're, you're talking four to six weeks before you see a real significant improvement. Sometimes you

00:27:41.560 can do it in two weeks if you got a little bit better genetics, but whatever you're going to,

00:27:45.060 it's going to take you weeks, but you can literally like somebody listening to this podcast can

00:27:49.280 literally hang up their phone to close it out, drive straight to their local target and dress better.

00:27:55.180 Right. Yeah. And that's about the bare minimum. I don't recommend anybody go to Walmart.

00:27:59.100 Yeah. You're not saying do that, but, but you could, right? What, so one of the things that you say,

00:28:03.100 you talk a lot about using style as a weapon and I'm really fascinated by that phrase and that

00:28:08.600 terminology. What do you mean when you say that?

00:28:10.160 More or less, it's just being prepared. And like, like you, you talk about, and I'm sure,

00:28:14.020 you know, your speeches and things, it's like, you want to be prepared for whatever situation

00:28:16.920 you're going into with the best possible outcome in your mindset. So it's like, if you're trying to

00:28:20.880 go out to get laid, use your weapons wisely, you know, take, wear the right outfit that, you know,

00:28:26.140 girls that you're interested in respond to. And then on the total flip side, if you are a younger guy

00:28:31.940 and you're looking for venture capitalist startup money, know the, how you should look and present

00:28:36.780 yourselves to where they're going to trust that you are willing and you deserve to be given a lot

00:28:42.400 of money and trusted with. And then for example, like same thing with like an employee. Okay. If

00:28:47.280 you want to, you know, let's say you want to get to that corporate level or, or the highest level of

00:28:52.020 management or whatever, you got to know how you, how the managers in that situation dress. And you

00:28:56.440 got to outdo them just a little bit, not too much where you come in like an arrogant asshole and 1.00

00:29:00.440 you think that your shit don't stink, but just enough. Like if you're going into a VC startup 1.00

00:29:04.640 meeting, I would never recommend somebody to wear a suit because you're probably going to sit in

00:29:08.720 front of a guy like, let's say Mark Cuban or Damon John, or like whoever you, you have to know the

00:29:13.220 context of the situation you're walking into. And then you, you choose your weapon wisely. It's

00:29:16.740 like, okay, if I know everybody there is going to be wearing a suit, but I can't really afford a suit.

00:29:21.860 Then you, then you need to know how to dress up to the level where you look like you are wearing

00:29:25.900 a suit, but you're not right. You know, like, let's say you're going and you're a motivational

00:29:29.240 speaker and you're going to talk to kids in high school. You're not going to wear a suit in that

00:29:32.500 situation because they see suits as teachers, as these people that tell them what to do.

00:29:36.700 You got to come in, like, you got to look cool. You got to be like the guy, if you want to get

00:29:40.700 your message across in the proper way, whatever message that may be, you have to know the context

00:29:45.760 of every situation. And that's what I mean by like choosing, using style as a weapon or as a piece to

00:29:50.860 manipulate the outcome that you want. You know, like, and like I talked about a little bit ago with the

00:29:55.520 specific women, like if you're attracted to girls that are successful, more career driven, 0.90

00:30:01.000 more career oriented, then yeah, you need to look like a guy that they would, you know, pair well

00:30:05.720 with. Cause that's naturally, if you're going out and you're wearing a leather jacket and you're,

00:30:10.000 you're, you're dressing with like these banged up boots and like you have this, like, you know,

00:30:13.920 bad boy image, those girls, they may sleep with you one time, but that's not who they're bringing 1.00

00:30:17.840 home to their mom.

00:30:19.140 Yeah. I mean, it's fun. One of the things too, and I know you've done this in the past is working

00:30:23.400 even with like NFL athletes, for example, and working on their image. So this can apply across

00:30:28.960 every facet of life, wherever you may find yourself really.

00:30:33.520 Yeah. And that's funny about that. I always forget. I, not that I forget that I do that,

00:30:37.180 but I should definitely use that more because it makes me seem a lot cooler.

00:30:40.080 Well, and it's, but it is, but it's also, there's a valuable lesson. I mean, these are guys who

00:30:43.860 pride themselves on being athletic fit and they get paid. Uh, maybe this is not entirely true

00:30:50.800 solely on their ability to perform athletically. But I think what we're seeing more and more so,

00:30:55.180 especially with the rise of social media is these guys are getting contracts, right? And they're

00:30:58.820 getting endorsements and deals based on, yes, their play on the field, but also the way they're able

00:31:04.780 to present themselves off the field.

00:31:07.080 Exactly. I mean, when you watch like the, I'm not a big, super big sports guy. I prefer more of like

00:31:12.480 the, the extreme sports type stuff. But like, one of the things I love watching is like the NBA finals,

00:31:17.580 because a lot of the basketball players, when they walk into their locker room, there are like 30

00:31:24.280 photographers there from GQ maximum, all these different magazines and they are taking pictures

00:31:30.760 of what these guys are wearing. And I can guarantee you that somebody like LeBron, when he wears a

00:31:35.380 specific jacket, if that company that made that jacket finds out about it, I can guarantee you

00:31:39.980 that maybe he, you know, he won't get paid for it because I'm sure they probably can't afford them,

00:31:44.800 but I can guarantee that there's going to be a box full of that jacket show up at LeBron's doorstep.

00:31:49.300 Yeah. Absolutely. Yeah. Same thing with like, I think of a Conor McGregor, for example. I mean,

00:31:54.080 a guy that goes in the ring and literally fights and beats people up for living. And yet he walks in

00:31:59.880 like he's the king of the world. And I mean, it's funny you mentioned that because in Ireland,

00:32:04.480 like Conor McGregor has like influenced the entire society on how they should all be wearing suits and

00:32:10.420 things of that nature, which is pretty awesome. I did, I did some research on that. And I mean,

00:32:14.000 even in America, like, like I, one of the things that makes me laugh, like, and I use this in my

00:32:17.980 NFL presentation was when McGregor fought Jose Diaz or Diaz or I don't remember what Diaz and then

00:32:24.300 Aldo as well, Jose Aldo. Yeah. Whichever was the big, the big one where they were doing a press

00:32:29.820 conference. I think it was Diaz and Diaz was wearing just a black t-shirt and he just, now he

00:32:34.600 actually won the fight and he's sitting next to Conor McGregor. They're doing that. And Conor is still

00:32:38.920 in his suit and he looks, you look at that picture. He didn't win. Right. If that's what

00:32:45.340 you're looking at. Yeah. Yeah. Nobody cared what this dude had to say because he's wearing a black 1.00

00:32:50.000 t-shirt and his face is beat in. That's interesting. Conor McGregor's face is beat in and he's wearing

00:32:54.840 a three piece suit that's tailored to perfection and looks amazing. So yeah, like when I talked to

00:32:59.780 the NFL guys, I was like, look, you know, you're not brands yet. And like, and this is applies to

00:33:04.880 me, you, everybody, the pictures you put on social media, like in this new day and age,

00:33:10.400 that's like your resume. That's your cover letter. Like you want a better job. They're going to Google

00:33:14.140 you and they're going to look at your Facebook and they're going to look at your Instagram and you may

00:33:18.460 have it private and that's cool, but they, they're probably going to friend you from another account

00:33:23.760 because if they're going to hire you for any type of position where like they're trusting you with a

00:33:28.120 lot of responsibility and money, they want to know what type of person you are. And with the images and

00:33:32.320 things that, that we have today, you know, that shit matters a hundred percent. And, you know, 0.99

00:33:38.100 with, um, with your style, it's just so much easier just to put up good looking pictures. Like

00:33:43.200 if you're a good looking guy who has fun, you know, or who is in a good mindset or as a good,

00:33:48.800 you know, vibe to him, that's going to shine through in your photos and you're going to get

00:33:53.240 these bigger deals just because you look like a guy that they should trust. And I truly believe in

00:33:57.800 that. And especially like when I was talking to the NFL guys, I was like, dude, those shoes on your feet

00:34:01.480 with that giant Nike logo. When you sign that NFL contract, Nike is never going to pay you because

00:34:06.540 you're already wearing their shoes and you have all these followers and you're wearing them.

00:34:09.680 You know, they already know they got you. That's why like, you know, it's hard for me being a guy

00:34:14.500 who, I mean, I have companies pay me to wear their stuff and I have companies pay me to talk about

00:34:19.200 their products. And it's like, well, if you really want to sell shit, you got to give me something 0.98

00:34:24.000 I'm going to wear every day on Instagram because I show my Instagram stories every single day. 0.99

00:34:28.200 I show what I'm wearing. I do this. And if I'm not wearing that day in and day out,

00:34:32.260 then my people are going to see right through that.

00:34:34.260 Right. Right. Yeah. Well, and that leads me to the conversation about manipulation because you

00:34:38.620 did say it a minute ago. And I think anytime you hear the word manipulation, that definitely has a

00:34:42.580 negative connotation, but explain to me your thoughts about manipulation, whether that's positive,

00:34:49.400 negative and where you fall with that.

00:34:50.980 I don't really coin the term negatively being that, I mean, you yourself, we are online brands.

00:34:56.760 Okay. So we naturally, we have a message. Okay. And I don't care what I have to do or what I need

00:35:03.340 to say. If I can get you to dress a little bit better, I know that the benefits are going to

00:35:08.840 far outweigh if I manipulated you or not to get to that.

00:35:12.420 So it's the motive and the outcome.

00:35:14.000 Yeah. I think, and I think everything starts with the root of like, okay, what kind of person

00:35:17.620 are you? What, what message, how are you trying to manipulate people? Are you trying to,

00:35:20.580 you know, be a Hitler and kill off all the Jews? And now you've got to motivate these 1.00

00:35:24.520 people to help you do it. Like that's a root manipulation. That's pretty fucking bad.

00:35:28.600 Right. You know, sure. Of course. 0.99

00:35:30.180 But if you're, but if you're a guy who nobody knows and you have, you know, this awesome product,

00:35:36.340 you know, or whatever it may be, this awesome widget that you need to get in the hands of

00:35:40.280 people that are going to change their life and you firmly believe in that, then yeah,

00:35:44.500 you have to use all the tools and things that your ability to manipulate the media,

00:35:48.640 manipulate, you know, your own image, manipulate people you're, you're talking to,

00:35:52.240 to get that message out. So I think it all kind of comes back on what's it like,

00:35:55.700 what's your root cause or like, what are you trying to really do as a person? I'm not,

00:35:59.780 you know, and yeah, there's people that use style. I mean, I have, I'm sure I've sold hundreds of

00:36:04.220 thousands of products to people that probably are manipulating girls with how they dress to get laid, 0.93

00:36:08.760 you know, but once they grow up a little bit, I know that the message and looking better is going

00:36:13.400 to far outweigh. They now know that they have the tools for success as well.

00:36:17.220 Right. I mean, it's just like a tool. I mean, it could be used for positive. It can be used for

00:36:20.120 negative, but as long as you're, you're using that to the best of its ability to accomplish the

00:36:24.300 things that you want to accomplish, as long as they're noble, then I don't think there's

00:36:27.700 anything wrong with that. Yeah. In politics, like they want to use the term he's manipulating you

00:36:32.320 or they're manipulating you or society's manipulate. It's like, you can either be the

00:36:35.740 one that's getting manipulated or you can be the manipulator. Interesting. I prefer to be the one

00:36:40.040 that's manipulating. Yeah. And really at the end of the day, I mean, you can use the word

00:36:43.060 manipulation or you can use the word influential, which doesn't have a negative connotation. And

00:36:47.520 it's essentially the same thing in this context. Yep. And there's a lot of brands that influence

00:36:51.060 people that do bad shit or you bad food or go, you know, or so it's like, yeah, that's actually 0.98

00:36:57.600 a new word for manipulation. It's an influencer is like the PC term for manipulation. That's 0.99

00:37:02.260 right. Yeah, that's right. Well, Ryan, I want to ask just a couple of questions. The first

00:37:07.060 one, I guess, maybe just a pointer or two on where guys should start. Let's say somebody's

00:37:12.380 listening to this or like, yeah, I know I need to do something. I have no idea what to

00:37:16.140 do. What, where should they start? Number one is determine your environment. Like really

00:37:21.480 get into the context of like, okay, what am I trying to do with my life right now? Am

00:37:26.640 I not happy with how I look that I want to be a little more successful or am I already

00:37:30.820 successful and I want to be portrayed to the world that I'm actually successful? Like really

00:37:35.180 get clear on like, okay, what, cause you can use style to accomplish any of these things

00:37:39.760 and, and appear as all these things. Like we talked about throughout most of this is getting

00:37:44.060 clear on where you want to go. Like, do you just want, you know, are you about to get

00:37:47.240 divorced and you need to, and it's time for you to step up and maybe you need to become

00:37:51.280 a different person, really get clear on that. And then the second part of that is the easiest

00:37:55.140 thing is like, then go through your clothes and see what you actually like to wear and

00:37:58.620 do what I said and start looking at better options for what you already know you like to

00:38:03.500 wear. And then the last part of that would be just make sure your clothes fit good

00:38:07.800 because fit is everything. And I tend to, I mean, a lot of people are probably going

00:38:12.500 to, I have a lot of videos about skinny jeans. I'm very advocate of, I think I should give

00:38:17.060 skinny jeans a try because they do flatter your physique. And I probably just pissed off

00:38:21.680 everybody. Everybody's like, and I'm not listening to this. I will say I have not been convinced

00:38:28.080 to, to join the skinny jean crowd yet. Although my jeans have got smaller and, and thinner over

00:38:33.420 time. I mean, that's fine. If it's just getting away from doing the opposite of what everybody

00:38:38.240 does. And when you see people go out, they tend to wear clothes that are very baggy and

00:38:42.100 they swap their physiques. If you just tighten that up a little bit, all that hard work you're

00:38:46.500 doing in the gym, cause you should probably already be doing that is going to show off

00:38:50.080 better. And you're going to look a little more put together naturally, even wearing the

00:38:54.120 same clothes. If you just buy the same outfits a little bit in the slim fit, or even if you

00:38:58.680 get a little crazy and go for the skinny fit, because most of the brands in America have

00:39:02.380 discovered that people like are buying the skinnier fit now. So they're just taking their

00:39:06.080 same shit that used to be baggy and they're calling it skinny. It's not really actually 0.99

00:39:09.540 skinny. Interesting. Yeah. Get a little out of your comfort zone and try on the slim fit

00:39:13.620 versions or try on the, the athletic fits or the muscle fits that a lot of companies have

00:39:17.920 now too. Even if you're not jacked, they're going, they're made to predominantly enhance

00:39:22.440 your V taper, which I should go without saying that if you have a bigger V taper, you're going

00:39:26.600 to look more masculine, you're going to project more confidence. And naturally when you're

00:39:30.420 wearing clothes that are a little more form fitting, you do tend to stand up taller.

00:39:34.240 So you have more of a presence in your, in your actions, like in your confidence. And

00:39:38.300 you know, it's been said that you can instantly increase your testosterone by just correcting

00:39:42.100 your posture. I mean, not to the point where it's going to be any significant, but it's

00:39:46.200 like a spike. I've seen some studies on that. I thought that was interesting.

00:39:49.100 Yeah.

00:39:49.540 Just start there. It's like, get clear on what you want to accomplish and how can you use

00:39:53.960 style to help you do that? And then to find what you already like to wear and start

00:39:58.060 looking at better options and three, make sure your clothes fit good. And that's it.

00:40:02.080 And there's the videos. Like I have videos, Tanner, Tanner Guzzi has videos. Antonio Santeno

00:40:06.920 has videos, Aaron Marina. There's tons of us out there.

00:40:09.280 So much information out there.

00:40:10.600 Like just pick one, pick a guy you like. I mean, I'm very abrasive in my thing, but like

00:40:15.440 I love, I watch everybody's too. Like, it's like, you don't like me? Cool. But, but know

00:40:19.840 that you can use style to get what you want and actually, you know, implement that.

00:40:24.320 Like, don't just watch videos and learn about this. Go get out of your comfort zone. Take

00:40:28.660 a pair of pants and get them tailored or take a dress shirt and get it tailored. Because

00:40:32.960 once you discover like where you're comfortable on the spectrum of like how your clothes should

00:40:36.620 fit, like I'm telling you, like it's, it's life changing. Like you, you, you realize how

00:40:41.060 bad off like 99% of people are that just don't have this or act on this information because

00:40:46.820 you're like, it's just so much easier now. Like life just gets easier, the better you dress

00:40:50.300 and the more you present yourself in that way. So that's kind of, I would start there.

00:40:53.920 I know that was like three things, but they all kind of, it's awesome, man. Yeah. I love

00:40:56.820 it. Well, Hey, as we wind down, I want to ask you one question. That question that I

00:41:00.640 ask all my guests is what does it mean to be a man? Oh, man, I was almost, I, I, did

00:41:06.360 I even tell you I was going to ask you that question? I don't know if I prepped you for

00:41:09.020 that one or not. Oh, I got to tell you for me, this has completely changed in the last

00:41:13.360 year or 18 months now since I've had a daughter from where I'm at now. I think what it means

00:41:17.680 to be a man is just to be proud of what you were doing as far as like, don't waste 1.00

00:41:23.160 time doing shit. That doesn't matter. Like I'm super passionate about sharing this stuff 0.99

00:41:27.020 on the internet and teaching guys and helping as many people as I can, because I know that

00:41:31.040 that's going to make me a role model to my daughter, you know? So it's, you know, and

00:41:34.960 this could be, it's obviously different for everybody, but I just want to portray, not 0.99

00:41:40.460 that I've got my shit together, but he's doing the right shit. He's figuring it out. He's a 0.96

00:41:44.540 regular guy who's kind of doing his thing. And I think for me, that's what it means to

00:41:48.540 be a man. It's just kind of being, living on your, your own terms, hanging out with

00:41:52.480 who you want, whatever you want and wherever you want, having that ability to do so. And

00:41:56.240 naturally most of my talk and what I say tends to be more like, I wouldn't be able to live

00:42:02.240 that life if I wasn't an entrepreneur. I just value the fact that I've, I'm able to create

00:42:07.000 my income and do what I am to create this life of somewhat say freedom, but doing what makes

00:42:11.740 you happy, like, I guess is really what it comes down to is, is inspiring people to do

00:42:15.480 some cool shit with your knowledge. And I think everybody has some knowledge that they

00:42:18.980 can share and they can be a leader, whether that be a high school basketball coach or a

00:42:24.900 guy who has millions of followers on the internet. I think everybody is, we all, we need to lead

00:42:29.420 something. And just because this generation that's coming behind us, I think there's a lot 0.98

00:42:34.460 of things that they're, they, they're not going to just experience because of the way society

00:42:38.120 has changed. And like, I see you do a lot of that with order of man, as far as bringing

00:42:41.860 back like camaraderie and, you know, more respect. I mean, I, I think respect is a huge thing

00:42:47.000 nowadays. Nobody has that, but just, I don't know, I kind of went off on a tangent there.

00:42:51.300 I don't even know if I really answered.

00:42:52.100 No, I love it, man. Yeah. Everything that you said is powerful. I mean, just the ability

00:42:54.940 to provide for and, and, and share what you know and, and lead, I mean, presiding, which

00:42:59.700 is leadership is one of the core tenants of what we talk about. So it's right in line with

00:43:03.180 what we talk about, man.

00:43:04.340 Yeah. And then I think the world needs more leaders and needs more guys to step up and, and do the

00:43:09.180 things that make other people uncomfortable. And whether that be putting yourself out there

00:43:13.440 on the internet, like we do, or whether that be being a, and I'm a big brother to inner city 0.99

00:43:18.640 kids who have a terrible life, like do something like just, and that's the cool shit you can put 0.96

00:43:23.360 on your social media. It's going to make you look like a fucking awesome dude. And you're doing it 0.99

00:43:27.260 while you're well-dressed, like manipulate that image that you do good stuff for the world. Like

00:43:32.240 don't hide that shit. Like you should be commended. Like that's what I think is a, is a man these 1.00

00:43:37.460 days. Right on, man. Well, cool. Well, how do we connect with you? Learn more about what

00:43:40.780 you're up to so we can figure out how to do this stuff a little better.

00:43:44.420 My main, my main source is I have a YouTube channel. If you go to handsomeguyssecrets.com,

00:43:49.140 it forwards you right to my YouTube. My name on YouTube is Ryan McGinn. I as well have a huge

00:43:53.440 Facebook group. Well, huge. It's almost coming up on 10,000 members, which I get. Some would

00:43:58.220 say that's pretty big. It's handsome guy secrets on Facebook. And if you don't say that, you

00:44:03.100 know who I am, I will not accept you into the group because I'm beyond people in my

00:44:07.360 group that don't know who I am. It doesn't, doesn't help me help you if you don't actually

00:44:11.900 do some research and find out why you're joining the group. So, but those are my main things. I

00:44:15.960 don't actually have a website. I do everything socially. Same thing. My name on Instagram,

00:44:20.220 Ryan McGinn. And I do really fun stories every day. So those are pretty fun, but my main channel

00:44:25.480 is YouTube and I have 500 or so style videos to help people out. So right on, man. We'll link

00:44:30.420 all that up, Ryan. I got to tell you, man, I appreciate our friendship. I've definitely leveled

00:44:33.920 up the way that I look in my style since knowing you. So appreciate who you are and how you showed

00:44:38.100 up in my life. Thanks for joining us today. And thank you for having me, man. And same goes to

00:44:41.640 you, man. I get inspired by watching what you do with the order and how you, you've influenced me

00:44:46.560 to be a better man. Just watching you do what you do. And even my girlfriend, Kirsten loves,

00:44:51.580 she's like, ah, Ryan was talking about doing that. She followed herself. I'm like, all right,

00:44:55.060 man. Fucking Ryan. I know. I, I, I gotta worry. I worry about that a little because I get that 1.00

00:44:59.180 everyone's well. Well, Ryan's doing this. Ryan's doing that. I'm like, Oh, I'm not trying to get

00:45:02.280 guys in trouble. I promise you. Right on, man. It's, it's in the context. If you're doing

00:45:06.900 everything else, right. It's, you gotta be with a partner that wants you to get better. And I'm

00:45:10.500 fortunate that I have a partner that does that for me. So right on brother. Thanks again for

00:45:14.280 having me, man. I appreciate it. And I hope I inspired some guys to dress better.

00:45:19.540 There it is guys. My conversation with my friend, Ryan McGinn. As you can see,

00:45:22.820 this conversation of style goes well beyond the clothes that we wear. I'd encourage you to go check

00:45:27.620 out what Ryan is up to. Again, you can get all the show information at order of man.com

00:45:31.880 slash one to eight. Make sure that while you were there, you also take a look at our exclusive

00:45:37.720 brotherhood. I told you about earlier, this just might be the resource of brothers that you've been

00:45:42.860 on the lookout for. I know finding other guys who care as much about their growth as you do about

00:45:48.200 yours can be challenging. So again, head to order of man.com slash iron council guys. I will look

00:45:53.900 forward to talk with you on Friday for our Friday field notes, but until then take action and become

00:45:58.620 the man you are meant to be. Thank you for listening to the order of man podcast. You're ready to take

00:46:04.580 charge of your life and be more of the man you were meant to be. We invite you to join the order

00:46:09.220 of man.com.

Order of Man - August 29, 2017

128： Style as a Tool to Have More and Be More ｜ Ryan Magin

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