140: Living the Fit Life | Drew Canole
Episode Stats
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Summary
Drew Canole is the founder and CEO of FitLifeTV, where he has reached millions and millions of people across the planet on the topics of health, fitness, healing, and longevity. In this episode, we talk about the most powerful way a man can start his morning, how to embrace and learn from his mistakes, the power of a clear vision, and how you too can live the Fit Life.
Transcript
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Four years ago, I was fat, out of shape, and miserable.
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My relationships were suffering, my business was falling apart,
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and I was at a complete loss on how to turn my life around.
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That was until I began to take better care of my body
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and focused on making the most of the machines that are my body and mind.
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Today, I am joined by the founder of FitLife TV, Drew Canole.
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We talk about his transformation as well as mine,
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the most powerful way a man can start his morning,
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the power of a clear vision, and how you too can live the fit life.
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Embrace your fears and boldly chart your own path.
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When life knocks you down, you get back up one more time, every time.
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You are not easily deterred or defeated, rugged, resilient, strong.
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At the end of the day, and after all is said and done,
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My name is Ryan Mickler, and I am the host and the founder of this podcast,
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We are interviewing great men from all walks of life.
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and we're uncovering their secrets to thriving with their health and finances,
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relationship, leadership, influence, and impact, and so, so much more.
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If you haven't already subscribed, gentlemen, make sure you do.
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And while you're there, if you would, I don't ask for this a whole lot.
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Please do leave us an iTunes rating and review.
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So if that is your thing, we should be there in the next couple of weeks.
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but we should be there here in the next couple of weeks.
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Not a whole lot of announcements today for you,
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other than we just opened registration about a week ago for our live meetup.
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We're already starting to sell quite a few seats over there.
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This is going to be, again, a live meetup in Nashville,
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This is also going to serve as the book launch party.
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You're going to get an advance signed copy from me when you join us in January.
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You can register at order of man.com slash Nashville.
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Again, that's order of man.com slash Nashville.
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In addition to that, make sure you join our closed Facebook group at facebook.com
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slash groups slash order of man for a follow-up conversation on this very podcast,
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as well as thousands of other conversations that we're having inside of that Facebook group
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Gentlemen, I have been looking forward to introducing you to my guest and friend today,
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Now I have been following his work with fit life TV and Organifi for years.
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And when we were able to finally connect and get them on the show,
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You're going to hear this guy's excitement for life as we discuss all things health related,
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which by the way, goes well beyond just exercise and nutrition.
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And as I said before, the founder and CEO of fit life TV,
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where he has reached millions and millions of people across the planet on the topics of health,
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So get your notepads out as Drew and I have an incredible conversation about living the fit life.
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And so I'm excited that you'll bring the energy.
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I want to lead off with, I think, a very important question for a lot of guys.
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And the question that I wanted to lead off with is,
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why is it so difficult for men to produce the type of results that you share when it comes to
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nutrition and fitness and mindset when we're pretty clear on what the answers are?
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I'm wondering about the disconnect between what we know and what we actually do.
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For me, anytime I approach any transformational situation, be it a business, a person, whatever
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Like, as a man, we really have to know who we are.
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Like, who you be is more important than anything else.
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So are my ways of being congruent with the results that I'm creating in my life?
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Everything that you've created in your life so far is because of you, nobody else.
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And I think what a lot of men do is they become victims to their circumstance.
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And instead of using that as a crutch my whole entire life and making my parents right for
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wronging me, my whole entire life experience, instead, I decided to rise up out of the freaking
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ashes like the rising phoenix, like you did in your life, and really take life by the balls
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and create a freaking amazing life that is full of miracles and magic because I know that
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So when a man steps into creation versus being a victim and just allowing life to kind of
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So with everything that I do, I know that I'm looking at a reflection of what I'm creating
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You bring up a really good word, which I actually use quite a bit, and that's congruency.
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And I think the point that I've found in my life with congruency between what I know I
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should be doing and what I'm actually doing has built a new level of confidence in me.
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Is that something you're seeing as well when you marry or bridge the gap between what you
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So what I know and what I do is sometimes completely different.
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I listened to one of your podcasts recently, and you were talking about some of the pitfalls
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and some of the things that we do as human beings that everybody does.
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Sometimes you and I will binge watch Netflix, and we know we shouldn't, or we'll have a bag
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of Cheetos or something, and we know we shouldn't, or we'll drive through McDonald's.
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In the back of our minds, we're like, why am I doing this?
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So what is the big thing that keeps us from being congruent on all levels?
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I think number one is not beating yourself up in those states, but just embracing it.
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Like, we have the largest green juice following in the world.
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But occasionally, you know, I'm going to be at the airport, and there's no food, and
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Do you feel a little guilty if somebody catches you on a Big Mac when you know you probably
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Like, and I think when we tell ourselves that we're these gurus, or we're outside of what
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it's like being a human, you're setting yourself up for massive failure.
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So when you can walk with kings and walk with common folk and have similar conversations
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and hug each one of them just the same, I think that's what it's like to be a man.
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Like, that's really when you've embraced manhood in its fullest, is when you see no difference
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in any human being or living thing out there, and you can embrace it all the same.
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So loving the contrast, I think, is huge with congruency.
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Knowing that if I do have a Big Mac or whatever it is, then I get to be committed towards my results
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and my goals for the next six days, and that's going to propel me to have massive results,
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and it's a way for me to kind of escape for a moment, which I'm comfortable with,
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and then get right back on the bandwagon and the bus of transformation in my life.
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I mean, this is the concept of basically a cheat meal, I assume, but what I see a lot
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of guys do is they'll have the quote-unquote cheat meal, and then they'll let that thing
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The willpower is a muscle that we all have as human beings, and when we build our willpower
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muscles, that's what sets a cascade of events out into our future that are more congruent
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with what we want to attract in the first place.
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So having that cheat meal, rephrasing it to treat meal is actually more beneficial on a
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psychological level, and it allows you to actually enjoy it instead of feeling guilty
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and sitting in shame the whole entire time, like, woe is me, I can't believe I just had
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this double Big Mac or whatever it is, this pizza, it's okay, you know, and then you can
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just roll out of that with much more masculine grace at that point.
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I've never heard that before, but it's definitely the psychology of framing things in a positive
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So you've got embracing those mistakes or those failures or setbacks, then you've got
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Is there something else you're going to add there?
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Yeah, there's one thing I wanted to add to that, Ryan, too, and I think this is huge,
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is oftentimes we get so caught up in the what-is-ness of the present moment, but we're not accessing
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one of the greatest powers we have as men, and that's vision.
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I think a lot of men lack vision when it comes to their goals, when it comes to their life.
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So if you don't have the vision, then the rest of the things that you want in your life,
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be it financial, physical, relational, will just kind of fall to the wayside.
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So one trick that's really useful for me, and this is a tangible thing that you can do
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if you're not driving, write this down, is actually think about what your ideal self,
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that higher version, that second self, that enlightened version, whatever you want to call
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it, the super conscious version for some of these people out here in California, whatever
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that version would look at your life in the moment, right here, right now, what would that
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person have the mindset around 10 years from now?
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That higher version 10 years from now, what does he see your life as?
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And in that moment when you're about to be incongruent or lose your willpower muscles,
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And when you're living from that higher self, you can make better choices in that moment.
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And that can be your new hero, because you're always chasing after the next gold, the next
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medal, the next job, whatever the dream is that you have in your heart.
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And when you're living through the eyes of your higher self, it's going to pull you forward
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much quicker than it is to try to run from pain or anything else.
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In my personal experience, that's what's really worked for me.
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So maybe it'll work for some people listening to this as well.
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And I think what you're alluding to and talking about right here is the idea of consciousness,
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that we can actually project ourselves outside of our own thoughts and then in a way look
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into who we are being and who we want to be to affect change.
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How does somebody go from this victim type mentality?
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And I know we could probably talk about this all day and maybe not even skin the surface
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to somebody who realizes that they have ultimate control over who they are and what they do.
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Well, I think the biggest thing in getting over the whole victim thing is to understand truly
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why you have these stories going on in your mind as a man anyway.
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Is the story that mom wasn't there for you as a child or dad wasn't showing up as a good
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You're dating three or four different girls at a time and you want to be serious, but something
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sabotages you subconsciously every time you try to be serious, right?
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I mean, I think all of us fall into this category at some point in our lives.
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So knowing that we do this as men and that story that we have playing in our head is a
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perfect opportunity to start to rewrite the story.
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And one thing that I do is I journal, you know, I write it down.
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What am I making up about this thing that happened to me in the past that's holding me back from
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So what are some of the stories that you've told yourself?
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Because I know you've had a big transformative change in your life.
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What were some of the stories that you were ascribing to or holding on to?
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But one of my biggest stories because of the abuse that I went through as a child was
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So I would create situations and circumstances where not only wasn't I lovable, but I wasn't
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And I would set myself up for failure each and every time because in the back of my mind,
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It was hard for me to be in relationship because even though the girl loved me, absolutely.
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I was still self-sabotaging and pushing her away because I believed in my own heart that
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So that's the dude, that's the Drew that would show up at the party.
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So that's a story I had to nip in the butt real quick.
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I think a lot of work, a lot of inner work, really.
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Like if you look at logical levels of neurolinguistic programming, ways of being are far more important
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Because if you can shift who you are on a vibrational level of being, that's going to pull the goal
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of who you want to be that much closer to you in a much more effective time frame.
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So basically, who did I get to show up as was a question that I asked myself each and every day.
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I get to show up as a man that has integrity, as somebody who's committed to his goals and his
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vision because I love myself and I love the results that I'm making.
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So as soon as I started to adapt those ways of being and really sat with it each and every day
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and meditated on it, then the opportunities started to present themselves like the movie
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screen just changed in my life, if that makes sense.
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You bring up a really good distinction between, and one of the things you said is who you are
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And I look at who you are as something that's passive.
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I am what I am, and I can't change that versus who you be, which is more assertive.
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I can be and decide who I want to be and who I want to become.
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And when we show up in reaction, that's because we're operating out of a reptilian brain or
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occipital cortex, which is that old brain that we have as human beings.
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And then going into a responding side of the brain, responsibility, I am able to respond
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in every moment, comes from a higher version of who we are.
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If you read the book Rise of Superman, when he's operating from a prefrontal cortex state,
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he's accessing not only his left and right brain, but his full brain is lit up.
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And when we can get to that place, our ability to respond to triggers that would normally knock
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us off our path to kinghood, whatever you want to call it, emperor, magician, the archetypes
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of being a man, then we can sit where we want to be and just observe it, but not be attached
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Is this Stephen Kotler's work that you're referring to now with flow and all of that?
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And his newer one, I think is Stealing Fire, which I think goes down a little bit more on that
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So how does a guy who doesn't love himself or doesn't think he can be loved and starts
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getting into this mindset work and changing who he is inside go into, now I'm going to
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start juicing and now I'm going to get into nutrition.
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So starting seven years ago, I was on this journey of losing 40 pounds.
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I was tired of looking in the mirror and seeing this guy that wasn't going after his goals
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and his dreams, sleeping in on the weekends, staying out till two or three o'clock at night,
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every night on the weekends, binge drinking, binge eating, living a life of gluttony.
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I did something really cool and I want to recommend everybody to do this, but I actually
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visualized a death ceremony in my mind and I visualized everybody standing around my grave
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and the people that I impacted and made a difference in.
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And I'm like, all right, well, this has been my results up to this point in my life.
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And if I was to multiply this out and live to be, let's say, you know, the average age
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of a human being, 87 or something like that, what would my results look like?
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I saw people weeping, but I didn't see much impact.
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I didn't see me making a difference in many people's lives.
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Like I got to this point where every day we're dying anyway.
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And I know that's kind of a morbid thought, but it motivated me.
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I'm like, all right, well, if this is already happening, what can I do to make the best of
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Well, I can definitely do something that I love every day because I'm going to be working
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And if I'm going to be working anyway, why not choose something that I'm massively obsessed
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It happened to be mindset, personal development.
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So the greatest catalyst in my shift was a gentleman who healed himself from cancer in
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I'm like, here's this thing that looks absolutely disgusting.
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What's it going to do for me as this Michigan boy growing up on pizza and hamburger helper and
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burgers and potatoes and all this other Michigan food, which I love still.
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Yeah, I was going to ask if you still enjoy that stuff or not.
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I felt the energy from the micronutrients in all those veggies and that delicious juice
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And it takes about 15 minutes to digest the juice and really absorb all the enzymes and
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nutrients, the aminos, as opposed to three hours of the human body breaking down food
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Is that just because of the process that's used to create the juice breaks some of that
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You're basically doing that before you even consume it.
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We turn everything into juice in order to get food, in order to get vitamins out of a
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But it takes three hours to turn that filet into juice so the body can actually use it as
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So when I shortcut the system juicing, like it's the ultimate hack.
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When I have a green juice, I'm literally having a blood transfusion right there on the
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I started doing this every day for two weeks, one green juice, 32 ounces.
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And I started to look and feel a lot differently.
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I coupled that with intermittent fasting seven years ago, lost 40 pounds in 90 days.
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I took six months off of the job that I was doing before.
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Moved to California from Tampa because I was around a bunch of people that were also in
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So transitioning away, I knew I had to break out of that environment.
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And changing the environment is one of the biggest keys to transformation.
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If you want to stop eating junk food, get rid of all the junk food in your house.
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If you want to stop being around people that are sabotaging your end goal of your results
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that you want to create in your life, stop hanging around those freaking people.
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I moved to California, started FitLife TV, shooting a video every single day on YouTube,
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And the world was giving me feedback that I was on my path of inspiring many more people.
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And within about seven years, we went from having zero followers to about 5 million on
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I mean, this is similar to my story, which is, I think, what you alluded to earlier.
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I'm a little further behind than you, but definitely on that right path.
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Was this when you were in the financial industry?
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And I loved helping people, but I did not like the actual medium to do it.
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You go from this guy who's 40 pounds overweight, we're going to start juicing, which I know
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guys are shaking their head right now, rolling their eyes like it can't be that simple.
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How has this evolved for you over the past seven years?
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Here's what I'm going to give you, because this is powerful for me.
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At the time, I did not only the near-death experience of going through it in my vision,
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I created a why that made me cry, and I lived from that vision.
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If you don't get anything else outside of this call or this podcast that you're actually
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listening to, remember your why, because if you know why you're doing something, it's
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So what I did is I asked the question, what do I want 90 days from now, and why do I want
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Partly, I wanted to look good, but more because I wanted to throw the football around
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with my son and his child 70 years from now, right?
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I wanted to live to be 200, like the hell with living to be 87.
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I think we are more than capable to live healthy a lot longer with the current-day medical advances
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I wanted to be a support for my wife, and I started seeing the future right at that moment.
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And I said, what do I want to feel like in 90 days?
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I didn't want to have to drink a Starbucks 32-ounce cup of coffee with four shots of espresso
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Or disguise your healthy MCT oil as bulletproof coffee, which the guys probably know how I
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I don't know how you feel about that, but I've got my opinions.
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And then what do I want to hear from the people closest to me?
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Because that's a big motivator in our minds, gentlemen.
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We want the approval of women or our significant male partner, if you happen to be into men.
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Like, what do we want to hear from that person?
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Do we want to hear that, wow, your energy lately has been really inspiring to me, your ability
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I was telling my girlfriends how easy it is to connect and how vulnerable you are as a man.
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I wish more men were out there that are like this.
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And really painting the picture in your mind of what you want to look like, feel like, and
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hear from the people closest to you is going to close the gap on anything that you want
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It's a way of using neurolinguistic programming from a spiritual way.
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So I've done this with thousands of men in the transformational process.
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I used to go into people's homes, work with them one-on-one for a day or two, teach them
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about their identity, show them how to juice, test their DNA, all of this stuff.
00:23:05.020
And we'd have these radical turnaround shift transformations that were life transforming
00:23:10.740
That was a big one of it, really digging into it.
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And with each why, asking why at least five or six more times to really get to the root.
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I mean, you'd have these grown-ass men, some of them 300 plus pounds that have just packed
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on so much weight, crying because they finally realized that they lost who they were, part
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of their soul when they were like six years old and they were ready to reclaim it and be
00:23:35.140
But most of them were showing up like little mice.
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It was very powerful to go through this process with them.
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Doing the why, if you're listening to this, is going to change your life.
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Life, living from a why versus a do, you know, we're human beings.
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Once you can nail the being part, I think your whole life just gets so much better.
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And you've demonstrated that with your transformation, Ryan.
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I mean, this is really interesting because I know there's a lot of guys who are listening
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and I know I was one of these guys who felt like there was something more.
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And yet I couldn't fully wrap my head around what that actually looked like.
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So a lot of the things that you're talking about today with the why identity and the
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mindset stuff and thinking about these things is really going to start, I think, in a way,
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start to pin down what the problem has been all of these years, potentially decades in
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We're all living our own life, but is it really our own or is it a life that is what our parents
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Maybe a girlfriend that we dated in the past, maybe we're living part of our life because
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she put on these limitations on us or whatever.
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So there's a lot of inauthentic ways of being that people have picked up over the years and
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they just seem to be living it out like the movie Groundhog's Day, you know, with Bill
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It's a different day, but not different results and not a different life, truly.
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So the goal is to shed all of that and go through your own journey.
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And that's kind of what we're most excited about over here at FitLife and Organifi.
00:25:08.420
Gentlemen, you've heard me talk about our exclusive brotherhood, the Iron Council, over
00:25:12.360
and over again today, but you're not going to hear it from me today.
00:25:14.540
You're going to hear straight from one of our members, Mr. Mike Green.
00:25:18.200
My name is Mike Green and I'm from Southern Utah.
00:25:23.980
It was time for me to stop making excuses, stop waiting for things to happen and start making
00:25:30.560
things happen. As a father, a husband, and a business owner, I owed it to myself to be the
00:25:36.920
best kind of person possible. After searching for the right solution for many years, I found what
00:25:43.420
I was missing, accountability. What I needed was a band of brothers that I could relate to,
00:25:49.880
that I could check in with multiple times per day. I needed the Iron Council. From the daily
00:25:55.640
conversations to the weekly battle team calls, the Iron Council has filled the gaps in my life,
00:26:00.860
both professionally and personally. Now, I know I've got a long way to go in my personal journey
00:26:06.080
in life, but the Iron Council has played a significant role into my development as a man
00:26:15.040
Guys, if you are ready to band with us and take charge of your life, I invite you to join us at
00:26:21.260
orderofman.com slash Iron Council. Again, that's orderofman.com slash Iron Council. You can see
00:26:26.800
how powerful this brotherhood really is. With that said, let's get back to the conversation with
00:26:31.820
Drew. I'm really interested about the structures and the systems that you've put in place because
00:26:37.840
now we're talking about, we've got this why and we're gaining a hold of who we are. And now it's
00:26:43.000
how do we tactically implement some of this stuff and what does our day actually look like in order to
00:26:48.500
facilitate this growth that we're after? What are some of the things that you do, whether that's in
00:26:51.940
the morning or at the end of the day that might help these guys?
00:26:55.160
I'm big into rituals. I'm also a promoter. I'm really good at sales. I'm good at inspiring people.
00:27:01.940
So it's important for promoter people like me and like you, Ryan, because you're the same,
00:27:06.480
like you want to get this message out here to have rituals that ground us. And it's important for men
00:27:11.680
in general to have things in our life that ground us into our manhood, that ground us into
00:27:16.880
new ways of being that can help other people and inspire others. My morning ritual is probably
00:27:23.480
the biggest fundamental ritual that I have that I do every single day that has absolutely transformed
00:27:29.060
my life. Waking up in the morning and instead of just jumping on my cell phone, checking email,
00:27:35.320
I don't do any of that. What I do is I do something called cooking in my bed. I shake off. I touch every
00:27:41.780
side of my body just so that I get the feeling in my body to start to rev up. I want to feel my toes,
00:27:47.660
my fingers, my hands. And that brings me immediately into the present moment. And it also
00:27:52.520
sends a bunch of those happy chemicals because human beings love touch. I don't know what your
00:27:57.680
love language is, but touch is like one of my biggest ones. Most men is touch, by the way.
00:28:02.760
So I do this thing where I do that and then I get grateful for five, 10 minutes.
00:28:06.840
And then I get up, I have a giant 32 ounces of warm water with lemon. I put cayenne pepper in it.
00:28:14.880
I put a little apple cider vinegar in it. And I put a little sea salt or pink sea salt
00:28:19.220
in my water and I drink that first thing. Now that does a lot. I call it super hydrating myself
00:28:25.400
first thing in the morning because when we're sleeping for eight to 10 hours, depending on how
00:28:29.200
much we sleep or less, you're in a state of dehydration. So a lot of people aren't lacking energy.
00:28:34.600
They're actually lacking water and hydration in the body. Human beings, yeah, 75 to 80% water is
00:28:40.900
human beings. It's meat suit that we're carrying around. So that's key. And also the apple cider
00:28:45.900
vinegar helps clear mucus, helps get rid of sugar in the bloodstream, helps incinerate fat,
00:28:51.740
likened to what the cayenne pepper does as well. The sea salt has over 80 trace minerals. I could talk
00:28:57.500
all day about this, you know, one drink that I do every morning. So I do that drink and then I go to
00:29:02.320
the gym in a fasted state. I work out, I usually do one or two different muscle groups daily,
00:29:08.180
six days a week. I spend about an hour, hour and a half in the gym because I love it. It's like
00:29:12.460
meditation to me. Sure. When you find something that you love, you just continuously do it.
00:29:17.240
Right. And time goes fast and it's not a big thing. Exactly. Yep. Yep. So then I'll read before
00:29:22.200
going to the gym for about 45 minutes or I'll read afterwards. What do you read?
00:29:25.800
I read a lot of personal development books, spiritual books, things that kind of force me
00:29:31.800
to think bigger about my life, like get outside of the pettiness and start thinking about new ways of
00:29:39.200
being around global change. I read a lot of Wayne Dyer stuff, Marianne Williamson, like the book
00:29:45.620
Kybalion, which is ancient hermetic principles from like ancient Egypt. Interesting. Okay.
00:29:50.360
I read a lot of ancient healing texts, like hypocrisies. How did he do a lot of the stuff that he was doing
00:29:55.100
back in the day? I feel very called to books that kind of have like cosmic consciousness.
00:30:02.740
Yeah. Because I don't know that I've read a lot of books like that. So I'd be really curious about
00:30:05.720
some of those. So maybe we'll talk offline and then I'll share that with some of the guys.
00:30:09.360
Yeah. I had a mentor. He used to own Dollar Rent-A-Car and he was one of my first men's mentors a long
00:30:14.380
time ago. And he handed me this book by Stuart Wilde and it was called The Force. And after I read that
00:30:19.580
book, I'm like, holy shit. We're literally every single person on this planet is a freaking wizard.
00:30:23.860
Don't even realize it. So those are the books I like to read. Okay. There's a lot of surface level
00:30:29.520
information out there that can help you get so far in business and spirituality and relationships,
00:30:34.100
but there's also books that can literally raise the cosmic consciousness of the planet. And those
00:30:40.800
are the ones that I tend to gravitate towards. Well, I think a lot of this stuff is foundational.
00:30:44.380
So once you start gaining a hold of what you can do here with your body and your mind and your being
00:30:48.580
and all of that, then the results start to take care of themselves in a lot of ways.
00:30:52.000
Yeah, exactly. And it's a ripple effect. It just compounds on one result after another. It keeps
00:30:57.740
getting easier and easier, men. If you're in your early 20s and you're listening to this,
00:31:02.240
you're going to be grateful to hear that a guy that's 36 throughout time, when you're living in
00:31:06.620
your vision and your why and you're actually making a difference in people's lives, it just gets so
00:31:11.220
radically easier than what you're going through right now. So dust yourself off, pat yourself on the
00:31:17.080
back and know that the ride ahead of you is going to be freaking epic. That's awesome. All right. So
00:31:21.320
you read and then I may have cut you off. Did you have more to that? Yeah. So I read, I'll do a hot
00:31:27.040
and cold shower afterwards that stimulates your lymphatic system. You go in hot and then gradually
00:31:32.380
reduce it to cold? No, no, no. I go in hot and then I instantly instantly to cold as possible.
00:31:38.960
I'm in the works of trying to get a cold plunge. I have a sauna at the house, so I'll jump back and
00:31:43.300
forth between the cold plunge and the sauna, but right now the shower has to work. So I'm using
00:31:47.280
the shower. I love it. After that, I have what's called a MyoBuddy and I use the MyoBuddy on my body
00:31:53.860
to move the lymphatic system even more. It kind of looks like a power washer for a car, but you use
00:32:01.000
it on your body. My buddy, Ben Greenfield. Do you know Ben? Ben's been on the show before.
00:32:05.020
Yeah. Ben brought his- What you're talking about sounds a lot like Ben, so this makes sense.
00:32:08.860
Yeah. So I use this little MyoBuddy thing I bought from him. After that, make a thank you list.
00:32:15.960
And then I'll usually write a card to one person or send an email to one person that I just want
00:32:21.240
to acknowledge because I think so many people are just lacking acknowledgement.
00:32:26.800
So by focusing out in that way every morning, it's amazing what that does energetically for you
00:32:33.620
and then also the other person. So I do that and then I'm ready to start my day.
00:32:39.020
So every single morning, it's a set of things that I do to set myself up.
00:32:43.720
So I've talked about my morning routines before and one of the questions I get quite a bit is
00:32:47.340
how long does that take you? So I'm curious for you, what does that morning routine look like
00:32:52.180
So it takes about two and a half to three hours generally.
00:32:55.360
I usually go to bed around 8.30, 9 o'clock and I'm up at 4, 4.30 is like my prime time,
00:33:01.340
I would say. I'm a lion chronotype though. So historically, I've been the guy that like
00:33:06.920
wakes up and that's when I have my most energy. And then around 6, 7 o'clock at night, I'm just
00:33:12.940
Explain the, you said lion chronotype. I'm not familiar with that. Explain that.
00:33:16.080
Yeah. So everybody has a chronotype of how they thrive throughout the day. You got the lion,
00:33:23.000
And that really tells you how energetically your body's set up for the day.
00:33:28.280
So likened to the lion, the bear can wake up with energy. The bear goes longer, but not quite as
00:33:35.560
intense. Lions are generally entrepreneurs, business owners, people that want to improve
00:33:39.940
their life like dramatically. Probably most people listening to this are actually lions.
00:33:45.420
Yeah, I can see how that would be the case. That makes sense.
00:33:47.860
Because they're men that are wanting more in their life and that's a lion trait.
00:33:51.980
Anytime you're out there, you know, it's the sheep you got to watch out for. Sheep will go to
00:33:56.660
the slaughterhouse without a leader, but the lion goes off and does its own thing.
00:34:06.160
One of the things that you mentioned before we hit the record button here on this conversation
00:34:09.800
was that you've, I don't think that you've moved, but you've evolved and grown and tried
00:34:14.160
new things. And one of the things you said was going from a green type smoothie to a red type
00:34:19.180
smoothie other than the color. Can you help me understand the difference?
00:34:22.480
Yeah. So Organifi is a superfood company. I started three years ago with Jamel, my COO,
00:34:28.420
and the rest of the amazing team here in Little Italy, San Diego. We have like 72 or 73 employees
00:34:35.360
So in three years, we've grown this company based on a heart-centered movement of FitLife TV
00:34:41.320
to impact and inspire change in a billion people's lives all over the country. Uniting the world through
00:34:46.840
health and happiness is the core mission statement. So we've developed a product three
00:34:51.680
years ago called Organifi Green Juice. And it's this amazing tasting green juice. It kind of tastes
00:34:58.360
like a mint latte almost, but it's got the seaweed in it. It's got chlorella, spirulina, ashwagandha,
00:35:04.720
which lowers stress, increases testosterone in men. It helps with mental clarity. It calms the nervous
00:35:11.960
system down. It's just incredible, this green juice that we had. And recently, last month, we launched
00:35:18.200
our first ever red juice, which is beet, which is great for nitric oxide production. As men, when we're
00:35:24.320
aging, our nitric oxide levels go down. It has a little bit of rhodiola in it as well, which is an adaptogen
00:35:31.280
lichen to ashwagandha, but it actually increases energy. So it's more of an energy anti-aging drink.
00:35:38.660
The other one, the green juice is more of a detoxifying mental clarity drink that I use it
00:35:44.300
for. So I'll drink the red in the morning. I've replaced most of the coffee that I drink now.
00:35:48.720
And then I drink green in the afternoon and it's the perfect day. So those are our two superfood
00:35:54.140
drinks that we have for Organifi. And then we have protein and some other stuff as well.
00:35:58.800
I mean, it's insane how fast the company has grown. And it's based on that identity that we talked about
00:36:04.500
in the very beginning. Like, what did we want to hear from our clients? And we started writing,
00:36:08.760
I started writing emails to myself from satisfied customers a year before we even launched our first
00:36:14.400
That you would write as a satisfied customer. Is that right?
00:36:17.620
Yes. And I put them on the wall. Like, dear Drew, thank you so much. You helped me with my
00:36:22.220
thyroid issues. My metabolism feels great. Again, my skin looks amazing. Thank you for creating
00:36:26.980
Organifi green juice. And then other ones, you know, the protein, I've lost 40 pounds drinking just
00:36:33.120
one protein shake a day. And it's crazy. It's almost like scripting your future. And when you
00:36:38.420
start to actively script your future, like what will come in your life experience because of that
00:36:44.880
What do you say to the guy who hears something like that? And I know this was me for a while,
00:36:48.500
but I've read a lot and surrounded myself enough to know that this actually works.
00:36:52.520
One of the books I recommend all the time is As a Man Thinketh. I don't know if you've read that,
00:36:58.060
That's right. Yeah. And so what do you say to the guy who's like, oh, this sounds woo woo,
00:37:01.700
or this doesn't work, or you can't just like will things into existence? What do you say to that
00:37:06.320
person? Yeah. It's not like you can literally sit down and think something to appear in front of you.
00:37:11.920
There's actually the law of attraction and there's the law of attention and attention breeds action.
00:37:20.220
So literally attraction, attention, action. So if you can set up proper systems in place and a goal
00:37:27.980
and a vision and identity big enough to put it out there and your attention is on that day in and day
00:37:33.980
out, you'll start to attract what it is that you really want in your life. But to accelerate it,
00:37:40.260
and the big kicker here is if you want to 10x your results, you have to take radical action.
00:37:45.180
You have to bust your ass. When most people are sleeping or going out on the weekends and having
00:37:50.040
fun with their friends, you have to be committed to your goals. And sometimes commitment looks like
00:37:55.020
being the lone lion out on the range, going after the gazelle when all the other gazelles are just
00:38:01.440
chilling out, having fun. You really get to step into manhood and your own personal power and know
00:38:07.360
that whatever you want to create can be created. Like literally I'm talking right now, I feel like
00:38:11.500
I'm talking to my old self on this. So if you're listening to this and this is resonating with you,
00:38:15.780
it's because I'm having one of those moments, like an out of body moment when I'm talking to my
00:38:19.160
younger Drew. You can literally create anything in your life that you put your vision, your attention
00:38:25.220
on long enough. And if you have the action and the tenacity to go after and get it, you will
00:38:30.660
shock yourself. You're going to pinch yourself in the face five years from now and be like,
00:38:35.000
holy shit, that podcast I listened to, this weird woo-woo guy that was talking about scripting
00:38:39.260
stuff with Ryan on the greatest podcast ever, The Order of Man. That's right.
00:38:43.200
Changed my life. And now I have this company, this wife, because I really stopped believing that
00:38:48.580
everything was woo-woo and I started living from a different plane of existence. And now it's
00:38:52.880
freaking incredible what I'm creating because it's that powerful.
00:38:56.580
Yeah, I dig this stuff. I dig your energy too. And I've taken a ton of notes. I know a lot of
00:39:00.160
this stuff will definitely apply to me. And like I said, I got to go through these notes and figure
00:39:04.340
out how I'm going to change and how I'm going to evolve over time as well. So, hey, Drew, we're
00:39:07.900
winding down on time. I do want to ask you, I did prep you for this question. I think you even came
00:39:11.480
prepared. And I got to tell you, I appreciate your level of preparation, which I've noticed throughout this
00:39:15.520
interview as well. And that question is, what does it mean to be a man?
00:39:19.380
So, I'm trying to think of this poem. It's a long poem, but I want to give it to your listeners.
00:39:24.220
I believe it's by Ruby Ruggerd and it was written in 1886 and it's called If. Have you ever heard
00:39:33.420
It's called If. And that's what it means to be a man to me. And just to highlight some of it,
00:39:38.340
it's like when you are fully embracing your manhood. And there's another one called The Man
00:39:44.120
and the Glass that I love this other poem. And it's all about manhood as well. But when you can
00:39:48.540
look in the mirror and you can be best friends with the man staring back from the glass and not
00:39:54.240
worry what the world thinks. And you're able to walk with kings and peasants just the same.
00:39:59.160
Or you're able to put all your money. And he says this, obviously, it's in the 1800s.
00:40:05.280
He's like, when you can put all the money that you've made on a game of turn and toss,
00:40:09.140
which I'm guessing it's like blackjack or something like that, that we would have today.
00:40:12.320
Lose it and then speak not a word of it. When you're just so humbled by the human experience
00:40:18.980
in every single moment and you look at each person as if they are part of this divine masterpiece,
00:40:24.020
it's not separate from you, but a part of you. When you can live from that space as a carrier of the
00:40:30.780
torch that we call humanity, I think that's truly what it means to be a man. And that's what I'm shooting
00:40:36.220
for every day in a very humble way, in a way that I'm no different from anybody listening to
00:40:42.120
this. We're all the same. And it's a great responsibility to rise up that divine masculinity
00:40:48.480
that we're creating. And that's why I love this podcast so much because the divine feminine is
00:40:53.100
growing. I mean, there's feminine powers taking off all this other stuff. And now it's our time
00:40:58.080
to rise as men and hold space for the divine feminine as well. And we need more strong men,
00:41:04.240
period. It's unacceptable, dude, that you didn't have a male role model figure growing up as a kid.
00:41:09.560
It's unacceptable that I was abused, tortured, all this other stuff. But we're doing the best
00:41:14.800
that we know how to do with it. And it's made us better men because of it. Because now look at what
00:41:20.020
we get to create in the world. We get to be leaders of men and help them come into their full power as
00:41:25.680
well. I love it, man. I love your energy. I love your enthusiasm. It's a great answer. We'll make sure
00:41:29.980
we make that poem available too, because it is one of my favorites as well. And I probably ought to
00:41:33.980
memorize it. I think I will. You heard that here first. I'm going to memorize that poem,
00:41:38.280
then I'll share it and recite it with you guys. But I'll link it up in the meantime.
00:41:41.620
Dude, I'll be on a race to memorize it with you.
00:41:44.940
Yeah, I have it pulled up in front of me. There's also a video. It's called Rage Against
00:41:52.280
I'll send it to you because it's got all three poems in it. The Man in the Glass,
00:41:56.080
Rage Against the Dying of the Light, and this one by Rudyard Kipling. It's got like
00:41:59.840
Transformer music or something. So it's epic nerdy man music, right? We go to watch superhero
00:42:04.620
movies at the theater, and it's laced with this old British guy's voice. And I feel like he's just
00:42:11.060
preparing Batman to go out in the prowler in the streets and just start slaying it.
00:42:16.220
We'll see if we can link that one up too. Drew, man, I appreciate you. Again,
00:42:19.400
appreciate your energy and who you are, how you're showing up. It's powerful. And I know you're
00:42:23.100
impacting millions and millions of men across the planet. And I want to let you know I respect you for
00:42:27.700
that. And I look up to you for that. So thanks for imparting some of your wisdom and taking the
00:42:30.820
time with us. I respect you. And I respect the beard, I must say.
00:42:34.660
You have to. You have to. There's no other choice, right?
00:42:38.580
You just, you become 10 times more alpha with the beard. I get it.
00:42:41.720
A lot of people think it's just, you know, to cover something up. Anyways,
00:42:44.680
if somebody's listening to this, they want to connect with you. They want to learn more about
00:42:47.680
what you're up to, what you're doing. How would they go about doing that?
00:42:50.880
So fitlife.tv is our website, Ryan. And then also if they're interested in the world's
00:42:56.160
greatest tasting superfood, the red juice, the green juice that I was talking about,
00:43:00.380
they can go to Organifi, which is O-R-G-A-N-I-F-I.com. And you know what? Because every
00:43:08.500
man listening to this, they're part of your family. I want to give them the family discount.
00:43:12.420
So 20% off if they use the coupon code ORDER OF MAN. And then they can order green juice
00:43:18.720
as a subscriber or red juice, you know, separately, whatever. Order OF MAN. They can use that code for
00:43:27.920
Right on, man. I appreciate that. I will make sure I link that up as well as the discount,
00:43:31.120
which is a very gracious offer. So I appreciate that. Drew, thanks for coming on the show, man.
00:43:37.780
I hope you enjoyed this one, man, as much as I did. This was such a powerful conversation
00:43:42.600
from a man who has done the work to transform his life. And of course, he's helping millions of
00:43:47.460
people across the globe do the same thing. If you did enjoy the show, I'd ask that you let me and
00:43:51.720
drew no on Twitter or Instagram or Facebook or wherever you spend your social media time and
00:43:57.620
tell us what you took away from this conversation and what you'll be doing and implementing in your
00:44:02.240
life. Now, as we wind things down for today, just quick reminders. Again, we have the meetup in
00:44:07.500
Nashville, January 26th and 27th, 2018. You can get registered at order of man.com slash Nashville.
00:44:13.800
And then also make sure you take a look at the iron council. This is our exclusive brotherhood.
00:44:18.780
You are going to band with men like Mike green, who you heard from earlier to become a better
00:44:24.020
father, a better husband, a better business owner or employee or a community leader, whatever it is
00:44:28.980
that you're on, whatever mission that you're on, we're going to give you the tools, the resources,
00:44:32.720
and the guidance to help you take it to the next level. You can do that at order of man.com
00:44:36.440
slash iron council. I will look forward to talking with you on Friday for our Friday field notes,
00:44:41.240
but until then take action and become the man you are meant to be.
00:44:44.860
Thank you for listening to the order of man podcast. You're ready to take charge of your life
00:44:50.640
and be more of the man you were meant to be. We invite you to join the order at order of man.com.