Order of Man - 158： The 1% Rule ｜ Tommy Baker

00:00:00.000 Most of us tend to focus on that one big audacious goal that we all have.

00:00:04.620 And the problem with that is that it may be so far out there or so unrealistic that subconsciously

00:00:10.460 we believe we can't ever achieve it.

00:00:12.840 My guest and friend, Tommy Baker, makes the case for focusing more on the process than

00:00:17.560 the result.

00:00:18.440 In fact, in his new book, he teaches how to fall in love with the process and achieve

00:00:22.500 our wildest dreams.

00:00:23.520 Today, we talk about overcoming the law of diminishing returns, how to effectively set

00:00:28.960 goals, the greatest myths of achievement, and how to harness the power of the 1% rule. 0.96

00:00:34.320 You're a man of action.

00:00:35.820 You live life to the fullest.

00:00:37.260 Embrace your fears and boldly chart your own path.

00:00:40.200 When life knocks you down, you get back up one more time, every time.

00:00:44.620 You are not easily deterred or defeated, rugged, resilient, strong.

00:00:49.720 This is your life.

00:00:50.800 This is who you are.

00:00:52.240 This is who you will become.

00:00:53.540 At the end of the day, and after all is said and done, you can call yourself a man.

00:00:59.620 Gentlemen, what is going on today?

00:01:00.720 My name is Ryan Mickler, and I am the host and the founder of this podcast, The Order

00:01:04.840 of Man.

00:01:05.260 I want to welcome you back, or I want to welcome you for the first time.

00:01:08.820 If you are here for the first time, guys, this is a show about becoming a better man,

00:01:12.960 a better husband, a better father, a better business owner, a better community leader,

00:01:16.980 and of course, just a better man in general.

00:01:19.220 So to that end, we are interviewing the world's most successful men, guys like Dakota Meyer,

00:01:24.060 Jocko Willink, Leif Babin, Andy Frisilla, Grant Cardone, Ryan Holiday, Joe DeSena.

00:01:29.760 I mean, you name it.

00:01:30.440 We've had such an incredible lineup of guests, and I've put together about eight to ten new

00:01:36.260 shows that are going to be coming out here in the next couple of months, and I've got

00:01:39.320 to tell you, our lineup just keeps getting stronger and stronger and stronger.

00:01:42.540 So guys, if you haven't already done this, make sure you hit that little subscribe button.

00:01:46.880 You're going to want to hit that button because you will be notified every single week, every

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00:01:55.180 be notified of that.

00:01:56.200 So make sure you hit subscribe, leave us a rating and review while you're there.

00:01:59.000 Also, we've got our show that comes out tomorrow, every Wednesday called In The Trenches.

00:02:03.520 My good friend and fellow Iron Council member, Bubba Downs, hosts that show, and he talks with

00:02:08.520 regular, ordinary, everyday guys like you and me who are in the trenches, doing the work,

00:02:13.300 getting it done, struggling where we're struggling, achieving where we're achieving, and

00:02:16.800 really just on this journey to make the best out of our life.

00:02:20.360 And then of course, on Friday, we've got our Friday field notes, which is me.

00:02:23.240 You're going to hear from me for about 10, 15, 20 minutes or so, talk about whatever.

00:02:27.700 It might be on the subject of masculinity or responsibility or name it.

00:02:33.000 I mean, if it's bouncing around in my brain, I'm having a conversation with you on Friday

00:02:36.660 about that.

00:02:37.240 And I would love to get some feedback from you guys.

00:02:39.040 If you like these shows, let me know.

00:02:40.640 If you don't, let me know, but give me some feedback so we can continue to improve

00:02:44.600 the experience that you're having here with the Order of Man podcast.

00:02:48.300 Now, outside of the podcast, guys, we've got the website, orderofman.com.

00:02:51.860 And then we've got the Facebook group as well.

00:02:54.000 You might want to check out facebook.com slash groups slash order of man.

00:02:58.380 And then I've been getting quite a few emails from guys who are asking how they can get more

00:03:02.880 or what's next or what is this Order of Man thing all about?

00:03:05.940 And I think the best place to turn for that is our membership group.

00:03:10.520 It's the brotherhood.

00:03:11.100 It's called the Iron Council.

00:03:12.380 This is a collection of roughly 360 plus men right now having some serious conversations.

00:03:18.360 And at the end of the day, my goal with that brotherhood is to really bridge the gap between

00:03:22.940 what we as men know we should be doing.

00:03:25.360 And look, let's face it.

00:03:26.440 99% of us know what we need to do, but we were trying to overcome that hurdle of how do

00:03:33.320 we do it?

00:03:33.740 What do we do?

00:03:34.220 How do we implement this and how do we actually put this into action?

00:03:36.900 And that's what this brotherhood is all about.

00:03:38.400 It's about taking the knowledge that you hear on this podcast and the other groups and the

00:03:41.780 things that we're doing, and then applying that information to actually make it work and

00:03:45.560 improve your life.

00:03:47.140 So we've got challenges, we've got assignments, we've got battle teams, we've got calls, we've

00:03:51.600 got guest experts coming on, which is something we just barely added.

00:03:55.460 In fact, just last week was our first guest expert.

00:03:57.920 His name is Rourke Denver, a former Navy SEAL and just an incredible, incredible man.

00:04:02.220 And he came and talked with us exclusively.

00:04:04.020 So guys, if you're interested in joining our brotherhood and banding with me and the other

00:04:07.540 guys, go to orderofman.com slash iron council.

00:04:11.360 Again, that's orderofman.com slash iron council.

00:04:13.800 Now, one thing you have not heard from me in a while is a show sponsor.

00:04:18.080 And the reason for that is because I've regrouped.

00:04:20.560 I kind of rethought the strategy of having a sponsor on the show and I didn't want to hawk

00:04:24.940 products to you.

00:04:25.660 I didn't want to share stuff with you that wasn't going to be relevant for you.

00:04:29.800 So I have been contacted by and been in touch with some companies, but I specifically reached

00:04:35.380 out to my friend.

00:04:36.140 You may know him and his name is Pete Roberts with Origin.

00:04:39.800 And I've managed to build a friendship with him.

00:04:41.980 And he talked about wanting to mention what he's doing.

00:04:45.400 I use their products.

00:04:46.420 I use their stuff.

00:04:47.420 And I wholeheartedly believe in their mission.

00:04:51.260 I mean, basically these are guys, these are men in the woods of Maine.

00:04:54.680 And what they're doing is frankly, they're taking America back.

00:04:57.400 And the beauty of what they're doing is that they have 100% made in America products without

00:05:05.360 compromise.

00:05:06.240 Everything that they make, everything that they do is all made in America. 0.60

00:05:10.140 And it's pretty incredible and pretty inspiring to watch some of their stories.

00:05:13.780 So they pull raw ingredients from the earth.

00:05:16.440 They make training gear for jujitsu, which I know a lot of our audience is involved with

00:05:20.860 compression gear, lifestyle apparel.

00:05:22.960 And then the thing that I really am liking lately is they also have a nutritional division.

00:05:28.420 And I know a lot of you guys probably listen to the Jocko podcast.

00:05:31.840 Pete and Jocko are friends and partners.

00:05:33.680 And together they've come up with a couple of different products.

00:05:37.200 One is Jocko joint warfare.

00:05:38.820 The other is super krill, which I actually use the super krill and discipline.

00:05:43.300 I use that as well.

00:05:44.260 These are amazing nutritional products that I'm using in my everyday life.

00:05:47.980 And I want you to check it out as well.

00:05:49.340 So if you are interested in learning a little bit more about what they're doing, their story

00:05:52.660 and all the wonderful things, my friend, Pete Roberts over at origin is doing head to

00:05:56.260 origin, Maine, origin, Maine, O-R-I-G-I-N, Maine.com slash order of man.

00:06:02.580 You can check it out, see what they're up to and see if it's a good fit for you.

00:06:05.700 So again, origin, Maine.com slash order of man guys, with that said, and that information

00:06:10.980 out of the way, let me introduce you to my guest.

00:06:14.140 His name is Tommy Baker.

00:06:16.120 Another great man, another great friend of mine.

00:06:18.100 He has been on the show before, so you may recognize his name.

00:06:21.380 He wrote a book a while back, but has since written a new book.

00:06:24.200 And I knew based on your feedback and the messages and texts that I got after our original show

00:06:29.880 that I needed to have him on again, to have a conversation about his, his new book.

00:06:34.640 If you haven't listened to the first episode, you are going to hear why Tommy and I get along

00:06:38.860 so well.

00:06:39.440 His energy is second to none.

00:06:42.080 His enthusiasm, his engagement with life is infectious.

00:06:46.500 He's the founder of the Resist Average Academy and podcast.

00:06:49.340 He's got a passion guys for helping people achieve more in every single area of their

00:06:53.640 lives.

00:06:54.220 Originally he's a fitness coach and he's still doing that, but he's since expanded his own

00:06:58.080 capacity for growth and expansion.

00:06:59.980 And he's more focused now on helping people get their mindset, right?

00:07:03.220 And that mindset piece is critical.

00:07:05.580 It is so critical.

00:07:06.700 His first book again is called unresolution.

00:07:09.220 And then the followup is what you'll hear about today.

00:07:11.620 It's called the 1% rule. 0.98

00:07:15.020 Tommy, what's up brother.

00:07:16.060 Thanks for joining me back on the show again today.

00:07:17.820 Tommy, it's an absolute pleasure to be here for a second time, my man.

00:07:20.720 Thank you.

00:07:21.360 Well, we've had countless conversations podcasting wise.

00:07:24.080 This is probably our fourth podcast together, I think.

00:07:26.560 Which is beautiful.

00:07:27.340 And you know, our conversations are sometimes could also be podcasts.

00:07:30.340 That's like when you connect with people that are like-minded and that support and challenge

00:07:33.940 you and see the world in powerful ways.

00:07:36.100 Like that's what happens, right?

00:07:37.240 That's exactly right.

00:07:38.200 I was looking at Instagram or Facebook or something earlier today.

00:07:41.220 How'd the book launch go, man?

00:07:42.360 It was awesome, man.

00:07:43.140 It was beautiful.

00:07:43.720 And we capped it last night with an awesome book launch party here in Scottsdale, Arizona.

00:07:47.820 And it's just beautiful to look around.

00:07:49.500 And as you know, to see all the support, you know, no one, no one goes through this alone.

00:07:54.140 And so even from the person who just liked a couple of things on social media, the person

00:07:58.820 who bought the book and some of my closest people, as much as it was about the book, it

00:08:02.800 was more about my support team.

00:08:04.400 Yeah.

00:08:04.520 It looked like a really cool event.

00:08:05.880 And I wish I could have been there for that, but obviously live a little far away to

00:08:10.280 be able to make it down there on any given night.

00:08:12.660 So there'll be more coming.

00:08:14.300 Good, man.

00:08:14.920 Good.

00:08:15.180 We'll make sure we get to some of those.

00:08:16.380 Talk to me about the premise of the book.

00:08:18.040 I mean, the 1% rule. 0.97

00:08:19.480 I've got an idea since I've gone through the book, but I would love to get a framework for

00:08:23.480 the rest of the discussion today.

00:08:25.140 Absolutely.

00:08:25.760 It was really birthed from spending so much time in the trenches, coaching others and

00:08:30.560 also just having conversations with people in everyday life and them setting these massive

00:08:35.860 expectations for wanting to create change.

00:08:38.420 So they had really great intentions, but their expectations were extremely high.

00:08:43.600 And what would happen, Ryan, is I'm sure like you've seen, they would get started in

00:08:47.100 the moment that they experienced some adversity, the moment that they stopped feeling enthusiastic,

00:08:51.020 the moment that they got off track for a second, they would just give up and give in because

00:08:55.980 they had this illusion that change is easy.

00:08:58.340 And so I really wanted to give people a system to say, no, that's not what it's about.

00:09:02.320 How about we just place your self-esteem around the process?

00:09:04.900 And that process is specifically, we're going to get 1% better every day.

00:09:07.460 And if we can do that at the very minimum throughout over a year with incremental growth,

00:09:11.880 we'll get 3.65x return.

00:09:14.360 And you and I know exponential growth, you can get up to 37x, 3,700.

00:09:19.020 So anywhere in between that is something I would take any day of the week.

00:09:22.380 You as a financial planner, you know that.

00:09:23.820 And I wanted to give people that system to just wake up every day and fall in love with

00:09:27.440 the process because you and I know that's what actually gives us meaning and fulfillment

00:09:31.320 in life.

00:09:31.800 And how does this contrast with those that you hear that talk about setting big, crazy,

00:09:38.400 unrealistic goals?

00:09:39.560 I mean, is that something that's still worth doing or is this in contrast to that philosophy?

00:09:44.280 No, it's in alignment.

00:09:45.300 So I still believe and I talk about it in the book, we still have to have that vision that

00:09:48.740 pulls us the vision that, you know, you can call it moonshot thinking, you can call it

00:09:52.080 10x, whatever it may be.

00:09:53.080 I love it.

00:09:53.880 I love people who think big, ambition, all that.

00:09:55.940 But what the book does is you have to bring it down to today.

00:09:59.140 And I mean, today, as in today, Friday, when we're recording this podcast, it's like based

00:10:03.380 on that vision, what are you doing today?

00:10:05.500 And this is where people get lost, right?

00:10:06.760 They set the big vision and then they get lost in the how.

00:10:09.540 And I have a whole chapter on it's called the how is where dreams go to die because

00:10:13.420 that's where we get lost in paralysis by analysis.

00:10:15.460 That's where we get lost in self-doubt.

00:10:17.140 And so we got to bring it back all the way to today.

00:10:19.840 And today is very, very simple.

00:10:21.060 But as you know, the simple stuff many times also doesn't get done.

00:10:24.980 And so it's very much in alignment with it.

00:10:26.520 We have to have a vision that we're going through is big, but we have to bring it down

00:10:29.300 to the most tangible level today.

00:10:31.260 How do you avoid getting lost in the how?

00:10:32.880 Because I hear you say that and I have certainly experienced that in my own life.

00:10:36.460 I've seen countless people experience that.

00:10:38.940 But at the same time, it is important to figure out how you're going to do things.

00:10:42.280 So how do you strike that balance?

00:10:43.900 People get so ahead of themselves, right?

00:10:46.320 They say they want to build this business and they have this dream about the business.

00:10:49.720 And we realize that today they have none of those things.

00:10:52.300 And so to think way too far into the future that you're not even close enough,

00:10:56.240 you haven't even experienced is where people get lost in paralysis by analysis.

00:11:00.360 And so, of course, there's a part of the how that is crucial.

00:11:03.480 But the part of the how that I focus on is the first 30 days based on the goal and the

00:11:08.460 vision that was set.

00:11:09.760 And that allows for this, these few pillars of execution that are high levels of urgency

00:11:14.500 for us to move forward every single day.

00:11:16.600 So there is a time and a place to think about the how.

00:11:19.720 But in the book, I really argue if we spend most of our time on the what, we spend most of

00:11:23.200 our time on the why, a deeply rooted emotional why.

00:11:26.300 And then we bring it down to the first 30 days, the how will start to reveal itself.

00:11:29.620 And I told the story last night at the book launch.

00:11:31.660 I'm standing on stage.

00:11:32.760 I'm looking at all these people.

00:11:34.440 You know, I moved out to Arizona a couple of years ago.

00:11:35.940 But before that, I had a vision that I was going to be speaking to people and I was going

00:11:39.900 to be launching something.

00:11:41.260 Now, I didn't know where I was going to be.

00:11:42.680 I was living in New York at the time.

00:11:44.100 I didn't know how it was going to happen.

00:11:45.580 I didn't know the specific people that were going to be there.

00:11:47.720 I didn't know specifically what I was launching, but I had a vision.

00:11:50.720 And then the next day after I set that vision, I started to move forward and I started to

00:11:53.960 make decisions in line with that vision.

00:11:55.840 They were small.

00:11:56.620 But as time went on, the how started to open up and reveal itself.

00:12:00.280 And to me, that's why I say the how is where dreams go to die, because people get lost in

00:12:04.620 the logic and the paralysis by analysis.

00:12:07.240 And I could do this.

00:12:08.260 I should do that.

00:12:09.280 And it's like, no, let's just focus on what you're going to do today and for the next

00:12:11.920 30 days.

00:12:12.560 So I want to come back to this vision.

00:12:14.220 But before we do, I really like where you talked about just identifying what you need to do over

00:12:18.580 the next 30 days, because this is a conversation we have a lot.

00:12:21.040 It's like, you know, sometimes you've just got to take that first step with a little bit

00:12:24.640 of faith.

00:12:25.300 And that's something you actually cover and talk about in the book as well.

00:12:27.700 But just having a little bit of faith to take the first step, not really knowing where that's

00:12:32.200 going to lead and not really knowing what the second step is, but knowing that once you

00:12:36.080 take that first step in a way, that second step will begin to to manifest itself.

00:12:41.160 Absolutely.

00:12:41.660 And you said a little bit of faith.

00:12:42.860 And I say a lot of faith.

00:12:44.620 That first step requires a lot of faith.

00:12:46.340 It's that first step into something that's new and that's unknown.

00:12:49.500 And you and I talked about this when you were on my show.

00:12:51.580 And that's inherently uncomfortable, right?

00:12:53.240 Something that is different from where we are today is it can be seen as a threat.

00:12:57.040 And so, you know, I tell people in the book, if you experience fear, if you experience doubt,

00:13:00.860 if you experience, you know, high levels of just not knowing how you're going to do it,

00:13:05.520 then like that's a sign that you're thinking big and bold.

00:13:07.680 And that's a sign to actually move in and step into into that first step and that second

00:13:13.080 step and that third step.

00:13:14.040 And you and I know once we get, you know, a hundred steps in us, we start to create some

00:13:17.400 momentum and we start to actually believe that it's not only possible, but it's going

00:13:21.120 to come true.

00:13:22.200 So I want to talk about the vision, the purpose, your mission, why?

00:13:26.340 I mean, these are all terms that we hear.

00:13:27.960 And quite honestly, in the entrepreneurial world, in the online space, they get thrown

00:13:31.420 around so much.

00:13:32.920 They become a little convoluted and it's hard to know what exactly that even means or if

00:13:36.920 it's important.

00:13:37.440 And I think if most people address it, they probably just address it at a surface level.

00:13:41.900 For example, my why is my wife and kids.

00:13:45.160 It's like, well, good.

00:13:46.260 I think that's noble and honorable.

00:13:47.620 And I think that's important, but is that really deep enough to drive you to take new

00:13:53.500 action and a new course in your life?

00:13:55.420 So, so walk me through, if you would, how somebody begins to even articulate what these

00:14:00.420 terms even mean.

00:14:02.060 Absolutely.

00:14:02.720 And you're absolutely right.

00:14:03.640 Many times they've become this, just this grand thing, right?

00:14:06.120 Like I tell a story all the time about being at a seminar and, and, you know, the guy leading

00:14:10.580 it, he's okay.

00:14:11.600 You're going to write down your life purpose in two sentences go.

00:14:14.760 And he gave us like two hours.

00:14:16.240 And I noticed everybody starts looking around, right?

00:14:18.540 And it's like this overwhelming pressure to define your life's purpose in a couple hours,

00:14:22.940 right?

00:14:23.060 And that's nearly impossible.

00:14:24.180 So one of the big things with purpose, with vision, with all of these deep things that are

00:14:28.820 just like you said, status quo and personal development, entrepreneurship, success, mindset,

00:14:33.320 et cetera, et cetera.

00:14:34.340 I want to take out the pie in the sky feeling around it and bring it down to today.

00:14:39.180 Because if you and I have to define our life purpose right now for the rest of our lives

00:14:43.460 today, it's a lot of pressure.

00:14:45.500 Yeah.

00:14:45.600 I mean, very rare is somebody going to be able to do that in a matter of a 35 to 45 minute

00:14:49.800 podcast.

00:14:51.040 Absolutely.

00:14:51.640 Right.

00:14:51.860 So I like to bring that down and make it just really, really practical.

00:14:55.440 And some of the exercises that I do in terms of identifying purpose and vision, all of

00:14:59.700 that.

00:14:59.900 So it's like, great.

00:15:00.520 So let's make a list of the things that light you up in life.

00:15:03.180 Let's make a list of the real world skills that you have right now.

00:15:07.500 And let's combine those and see what are some potential vehicles.

00:15:12.320 And I like the word vehicle because it means it's an evolution that those two can fit into.

00:15:16.680 And that's a place where we start to live into our purpose.

00:15:19.840 But you and I know living in our purpose, living in our vision, this is an evolution.

00:15:24.400 And so the process of it, we're always going to grow into it.

00:15:28.160 We're always going to expand into it.

00:15:29.440 So I think it actually lets people off the hook, Ryan, when our when we have to define

00:15:33.280 our purpose and it's this big monumental thing, I think it lets people off the hook from actually

00:15:37.380 doing the work and moving forward today.

00:15:39.420 So I just bring it down to ground level and say, hey, what lights you up?

00:15:42.260 What skills do you have based on where you want to go?

00:15:44.600 What skills do you need to acquire?

00:15:46.020 And let's create a game plan from that.

00:15:47.540 And then even that, because most people are living so disconnected from their purpose,

00:15:51.300 even that's going to give you a bunch of energy and a new spark of enthusiasm that you didn't

00:15:55.120 have before.

00:15:55.740 No, it's a good point, because even when I started Order of Man, like I didn't have some

00:15:59.440 grand vision laid out of what I wanted to become.

00:16:01.920 And we've been going now for three years, three years this month.

00:16:05.140 And it's different than what I thought it would be when I started, because I didn't

00:16:09.340 really have any any idea, quite honestly.

00:16:12.140 And it's morphed and it's evolved and it's grown in a different path than I thought it

00:16:16.120 would.

00:16:16.340 But I would have never got to this point, which I feel is like my life's work, my life's

00:16:20.960 calling at this point.

00:16:22.100 If I wasn't willing just to take one step and just see, you know, just see like, where

00:16:27.000 would this take me?

00:16:28.120 And then you take the next step and the next step and the next step.

00:16:30.640 And before you know it, you look back and think, man, how did I even get here?

00:16:33.900 I'm excited I'm here, but how in the world did I even get here?

00:16:36.800 And let me ask you, Ryan, as you said, it's different now.

00:16:39.260 Is it more powerful or less powerful than you imagined?

00:16:41.840 Way more powerful, way more powerful for me, way more uplifting and fulfilling and way

00:16:46.320 more impactful and influential in a lot more people's lives than I thought it would be.

00:16:50.940 Okay, awesome.

00:16:51.700 And I wanted to harp on that for anybody listening, because this is the powerful part about the

00:16:55.860 whole thing.

00:16:56.280 If we get so lost in the specifics of the vision that we become rigid and we set, this is

00:17:03.320 our awareness, this is how we want it to look and feel like, et cetera, et cetera, we might

00:17:07.180 miss the alternative that is actually even more powerful.

00:17:10.340 The same thing that you just described, you had no idea, right?

00:17:12.460 You just took the first step, you had faith and trust, but the end result or your current

00:17:16.340 evolution of the end result was more powerful than you could have actually imagined.

00:17:20.120 And that's what I want people to know, right?

00:17:22.200 Because the greatest tragedy is not knowing what could have been, right?

00:17:26.260 You had no idea.

00:17:27.280 It's that faith and trust and move forward.

00:17:29.300 And you had no idea that what you just created would be a part of your reality today.

00:17:33.640 And that's what I want to teach people too.

00:17:35.300 I want to talk about the myths that you go through and there's five of them that you

00:17:38.600 outline and you identify.

00:17:39.960 We kind of talked about the expectation.

00:17:42.140 People set this false reality of what this is going to look like.

00:17:45.640 And then we fail to meet that expectation.

00:17:47.420 For example, somebody goes into the gym for the first time in five or 10 years, and they

00:17:53.360 think that they're going to be able to lose 20 pounds in a week.

00:17:56.540 And then they don't, and they're distraught, and they think they're a failure because they

00:18:00.520 had an unrealistic expectation.

00:18:02.300 Am I understanding this correctly?

00:18:03.520 A hundred percent.

00:18:04.140 And we see this in entrepreneurship all the time, right?

00:18:06.240 You have the people, they quit their job, they start their business, and they assume that

00:18:09.960 they're going to get to 10, 15, 20,000 a month quick.

00:18:12.500 I mean, I've had so many people tell me after reading expert secrets, and they'll look at me

00:18:16.740 in the eye and they say, man, I'm about to build a $20,000 a month funnel.

00:18:19.860 Now, granted, they have no experience at all.

00:18:23.000 Right.

00:18:23.160 Or anybody to even promote this to.

00:18:26.400 I mean, it's just, it's completely unrealistic.

00:18:28.300 Exactly.

00:18:28.760 And so, and then honestly, this has happened like 10 times now.

00:18:31.400 And when I check back, this is just a massive issue.

00:18:33.700 It's like, no, let's not try to get to 20K.

00:18:35.840 How about we just get to 1K?

00:18:37.380 Let's get to the 2K, right?

00:18:39.040 Because if we have these, just like you said, we have these massive expectations.

00:18:42.320 Anything less than that is pure failure.

00:18:44.240 Anything less than that means that we're not good enough.

00:18:46.240 We didn't have the right skills.

00:18:47.360 The program or the mentor that we went to scammed us because they promised these big things.

00:18:51.020 And it's like, dude, let's get a reality check.

00:18:53.360 You know, you've been on the couch for 14 years.

00:18:55.320 You just started getting back in the gym.

00:18:57.060 Let's celebrate the small wins.

00:18:58.360 Let's have you drink water for a month.

00:19:00.020 Let's have you hit three workouts a week for three months and fall in love with that process,

00:19:04.400 not the expectation.

00:19:05.280 Well, what I really like about what you're talking about here, too, in the tagline or

00:19:09.460 the subtitle of the book is basically falling in love with the process.

00:19:12.620 And I like that because you can control the process, but you can't always control the outcome.

00:19:17.740 Sure, you know, nine times out of 10, it's going to work out if you do the process.

00:19:21.480 But I think if we measure our level of success based on the actions that we're taking and

00:19:27.020 then essentially just letting the chips fall where they may, I think that's a much better

00:19:30.360 way to live.

00:19:31.220 And it builds self-trust and self-reliance.

00:19:32.980 You know this, I mean, you wrote the book, you've built order of man, you've completely

00:19:36.360 transformed your marriage and your fitness, but it builds this powerful confidence.

00:19:40.420 It's not bravado.

00:19:41.380 It's not this hoorah stuff.

00:19:43.240 It's like, no, I'm going to do the work today.

00:19:45.660 I'm going to move forward today.

00:19:46.680 I'm going to fall in love with the process regardless of how I feel, regardless of moods,

00:19:50.460 regardless of the weather, regardless of who's in office, regardless of how I got triggered

00:19:54.320 on social media by somebody saying something.

00:19:56.640 That's powerful.

00:19:57.440 And so for me, it's like I tell people, if you can move forward 1% every single day, even on

00:20:02.400 the days that you truly don't feel like it, then on the days that you feel like it, you're

00:20:05.700 just on absolute fire.

00:20:07.060 You talk about tracking this stuff and you're using 1%, which is obviously mathematics.

00:20:11.200 So like how important is it, A, that you measure the 1% growth and how would you measure something

00:20:19.140 that's difficult to quantify, like being a better father or being a better husband?

00:20:23.780 Absolutely.

00:20:24.180 The 1% rule is an equation. 0.55

00:20:26.280 It's 1% progress plus daily application plus persistence plus time equals success.

00:20:33.360 So for example, if somebody has a business, I love setting revenue goals, but I really,

00:20:38.800 and that's great to have that vision of revenue goals, but I want to set process goals.

00:20:42.160 Let's find out what has the highest potential to convert someone into a sale.

00:20:45.660 So in the book, I give, you know, the example of just a phone conversation and we set the

00:20:50.220 process goal.

00:20:50.960 The 1% goals are directly tied to the highest potential to create revenue in the business,

00:20:56.200 which is ultimately the outcome.

00:20:57.440 But we want to focus on the process.

00:20:59.260 And so in that example, it's about, okay, you're going to do 27 reach outs today.

00:21:03.000 That's kind of just the example that I gave in the book.

00:21:05.260 And when we focus on the numbers, when we focus on the process, many times the rest of the

00:21:10.140 stuff falls into place and it falls into place in a more powerful way.

00:21:12.800 But what this really does is it allows us to avoid procrastination and focus is a big

00:21:19.040 part of this book because man, I go to a lot of events like you do.

00:21:22.460 And you know, a lot of times people don't lack the ambition.

00:21:25.000 They don't lack the skills per se, even though they're always in pursuit of acquiring them,

00:21:29.680 but man, it's, it's a matter of focus and discipline and not procrastinating.

00:21:33.880 And so the reason why people like to avoid talking about the process and they'd rather just

00:21:38.000 talk about the big vision and revenue goal is because the process is the six inches in front

00:21:41.720 of their face in terms of what they have to do today.

00:21:44.140 Right.

00:21:44.200 It's application.

00:21:45.080 Yeah.

00:21:45.320 When things are so simple and it's like, it's right in front of us, like that scares people

00:21:49.520 because there's nowhere to hide.

00:21:50.780 There's nowhere to run.

00:21:51.740 You can't make excuses.

00:21:52.960 It's either clear.

00:21:53.660 Yes, I did it or no, I didn't.

00:21:55.720 And so that's what I want to give people.

00:21:57.400 So if it's, you know, I want to be a better father.

00:21:59.540 Awesome.

00:21:59.960 So we have to find a way to quantify that.

00:22:03.000 What does that mean to you?

00:22:03.980 Does that mean spending a certain amount of time with your kids on a weekly basis?

00:22:08.280 Cool.

00:22:08.440 Let's find a way to quantify that.

00:22:09.820 And then every single week you're going to do three dates with your kids or whatever

00:22:12.760 that may be.

00:22:13.320 And that is the process of 1%.

00:22:15.800 Yeah, this makes sense.

00:22:17.100 And I like the idea that you have of, okay, being a better father.

00:22:20.300 Great.

00:22:20.640 Welcome to the club.

00:22:21.420 Or I want to make more money.

00:22:23.200 Good.

00:22:23.540 We all do.

00:22:24.220 I want to be a better husband.

00:22:25.260 Of course, I want to be healthier, obviously.

00:22:27.480 But now you're talking about working backwards into defining what those mean for you because

00:22:32.260 all of that stuff's relative.

00:22:34.040 Being a better father is different for me than it might be for somebody else.

00:22:37.300 Being wealthy is different for me than it might be for somebody else.

00:22:39.980 So we've got to define it for ourselves.

00:22:41.860 Yeah.

00:22:42.020 And you know this, the world, the universe, it doesn't respond to ambiguity.

00:22:46.800 You got to be specific.

00:22:48.480 And again, it's very easy to be ambiguous because it lets us off the hook.

00:22:51.740 Yeah, I just want to get a little bit fitter.

00:22:53.160 Okay, great.

00:22:53.700 By when?

00:22:54.180 What does that mean?

00:22:54.760 What's your body fat?

00:22:55.540 What's your performance?

00:22:56.400 How do you look in the mirror?

00:22:57.280 How do you feel?

00:22:58.060 What do people feel when you walk into a room?

00:22:59.680 Nobody has answers to those questions.

00:23:00.980 And so how are we actually going to do the work on something that's not defined?

00:23:04.520 Yeah, that's a challenge for sure.

00:23:05.660 And that's why it is so important that you define it.

00:23:07.600 So here's one of the things that I'm dealing with personally, and I'll use my fitness journey.

00:23:11.620 For example, when I started this thing a little over four years ago, I was 50 pounds heavier

00:23:17.000 than I weigh today.

00:23:17.680 I got up to 235 pounds at my heaviest weight and I'm 5'10".

00:23:21.920 And it was, it was ugly.

00:23:23.460 And I was able to lose that weight fairly quickly because the more overweight you are, the easier

00:23:28.900 it is, I think initially to lose that weight.

00:23:30.700 But now I'm running into the law of diminishing returns.

00:23:33.720 And I feel like a lot of times I'm plateauing on my fitness journey because the gains aren't

00:23:39.560 as fast or great.

00:23:40.940 So how do you begin to deal with these diminishing returns when you're talking about this 1% method?

00:23:46.800 I love it, man.

00:23:47.360 It's such a great question because so many people deal with it.

00:23:49.860 I tell people to fall in love with the plateau.

00:23:52.000 Fall in love with the plateau for this reason.

00:23:54.120 Early on in your fitness journey, Ryan, you were experiencing breakthroughs very often, right?

00:23:58.960 Every day, right?

00:23:59.820 Every day was something new, a PR, or I lost, you know, three pounds on the scale.

00:24:04.140 I mean, every day I was experiencing something.

00:24:06.300 Absolutely.

00:24:06.820 And it's because you were new, right?

00:24:08.340 And because your skill in regards to that and your current result were low.

00:24:12.020 And so it was very easy once you changed a lot of variables and committed, it was very

00:24:15.820 easy to see those results early on.

00:24:17.800 But now that you've gotten much better, you're much better.

00:24:19.980 I see the stuff that you post on Facebook, you're lifting these heavy ass deadlifts and everything.

00:24:23.760 I love it.

00:24:24.200 But as you get stronger, as you get fitter, you're going to experience more plateaus.

00:24:29.140 In other words, you're going to experience less breakthroughs.

00:24:32.160 Right.

00:24:32.480 And on the exponential growth curve, it's actually pretty crazy because when you look at the

00:24:36.400 exponential growth curve, it's like, it looks flat.

00:24:39.000 When you're in it, it actually looks flat.

00:24:41.140 Definitely. 0.99

00:24:41.680 And you're looking straight ahead and you're like, shit, I'm in a plateau. 0.99

00:24:43.880 I better change my program, better change my coach, better change my diet, better change 1.00

00:24:46.740 everything.

00:24:47.540 And I say, no, no, no.

00:24:48.300 If you're doing the right things, if you're consistent, and obviously every time you get to new levels

00:24:53.180 of mastery, you have to tighten things up to continue to see results, but stay on it, stay

00:24:57.960 in the process, and the next breakthrough will come.

00:25:00.000 Right.

00:25:00.040 I just started really investing and immersing myself in boxing, which is a new thing in

00:25:04.360 fitness for me.

00:25:05.140 And it's like every day I'm seeing a breakthrough.

00:25:07.240 Right.

00:25:07.480 On my hip, the guy tells me how to do my hips and to relax and boom, I hit a perfect punch,

00:25:11.920 et cetera, et cetera.

00:25:12.640 But dude, two years from now, I sure as hell better not be experiencing a breakthrough every

00:25:16.480 session.

00:25:17.260 Right.

00:25:17.540 I better be working on the fundamentals, working on the process, falling in love with that, and then

00:25:21.840 maybe experiencing a breakthrough every couple months.

00:25:24.060 And that's exactly what I tell people, because we think that the plateau means something isn't

00:25:29.000 working.

00:25:29.360 We think the plateau means, oh, this doesn't work anymore.

00:25:32.560 When many, many times, and of course there's outliers, but many times it just means we're

00:25:37.360 gaining mastery, we're gaining skill, we're gaining results, and there's a more powerful

00:25:41.240 breakthrough if we stay with it.

00:25:42.620 I think this is why I like what you're doing so much, because consistency is absolutely key.

00:25:48.120 I've seen people come into the podcasting game and go very quickly.

00:25:52.520 I've seen people come into social media and fizzle out very quickly.

00:25:56.000 I've seen people who will come into the gym for a couple of weeks or a couple of months

00:26:00.440 at the beginning of the year and then fizzle out quickly.

00:26:02.960 And I think the most successful people in the world have just found a way to be extremely

00:26:07.360 consistent.

00:26:08.060 And that's what you talk about here is basically celebrating commitment.

00:26:11.300 So it's not celebrating the PR necessarily. 0.87

00:26:14.360 It's celebrating that you got your ass out of bed and you went into the gym. 0.79

00:26:17.340 A hundred percent. 0.93

00:26:18.560 Part of the one percent rule is a code and part of it is number two is do it every single

00:26:22.960 day, no matter what happens.

00:26:24.500 Number three is celebrate your commitment.

00:26:26.380 And number five is master your craft.

00:26:28.360 And all of these kind of lead to the same thing that you just talked about, which is

00:26:31.240 the power of consistency.

00:26:32.860 And it's like the other day, our mutual friend Colby introduced me at this event and he's

00:26:37.080 like, he just gave me an awesome compliment.

00:26:39.080 He's like, dude, this guy has been consistent everywhere for the last three years.

00:26:43.220 And it's like, that's what it takes.

00:26:45.140 And it's not that hard.

00:26:46.460 You just have to keep going every single day.

00:26:49.060 And a lot of times people stop on the five yard line, man.

00:26:52.240 Like speaking about the plateau, they're right on the, on the edge of another touchdown,

00:26:56.420 another breakthrough, and they stop.

00:26:58.420 And then, and then sometimes they never get that spark back, which to me is the biggest

00:27:01.620 tragedy.

00:27:02.540 How do you coach somebody to overcome that?

00:27:04.460 I mean, it's so common that somebody just quits and throws in the towel and outside of just

00:27:09.980 saying, just bear down, man.

00:27:11.780 And just keep going.

00:27:13.000 I quite honestly don't know what to say when I run across that or see somebody else running

00:27:17.620 across that.

00:27:18.560 Yeah, man.

00:27:18.880 And it's so hard.

00:27:19.860 And I know exactly what you're saying.

00:27:21.460 And it's, it's almost uncoachable.

00:27:23.740 I can give you perspective.

00:27:25.340 I can give you insights.

00:27:26.440 I talk about it all over the book, but man, if you don't have the inner drive, if you don't

00:27:30.320 have the inner fire, if you don't have the inner hunger, I mean, there's nothing that is

00:27:34.720 going to flip that switch for you.

00:27:35.940 And it's like, you have to make the choice.

00:27:38.040 And I just tell people, you know, we have a couple of exercises that we do.

00:27:41.220 One of them is, and it may sound kind of weird, but I have people look in front of the mirror

00:27:44.540 and just spend time with themselves and ask themselves some questions.

00:27:48.180 What am I here for?

00:27:49.140 What do I really want?

00:27:50.220 Why do I want it?

00:27:51.320 And when you combine that with high levels of urgency, and for me, urgency means, you

00:27:56.020 know, one of my practical ways to create urgency in life, because Seneca on the shortness

00:27:59.500 of life is one of my favorite texts.

00:28:00.940 And he talks about how much time we waste and how short of this experience is.

00:28:03.860 And it's like, okay, we know what we want.

00:28:06.460 And we know that this experience is extremely short.

00:28:08.560 I wrote in the book, 150,000 people die every single day.

00:28:11.600 And is that right?

00:28:12.520 That's the, that's the number it is.

00:28:14.140 And it's just like a number.

00:28:15.160 And that's crazy though.

00:28:16.260 That sounds so high.

00:28:17.200 I've actually made, you know, my own death, a practical application to allow myself to,

00:28:23.080 to be consistent and create urgency.

00:28:24.780 And it's like, man, I don't want to wait until my parents pass away.

00:28:28.800 I don't want to wait until more people pass away in my life to actually wake up.

00:28:32.200 I was at a cemetery recently and there were young kids there, five years and younger.

00:28:37.480 Man, I was just bursting into tears because I was looking at them and they all left legacies.

00:28:40.840 They were here for two, three, four, five years.

00:28:43.080 And their parents wrote their legacy.

00:28:44.900 You know, he had an amazing smile.

00:28:46.340 He, you know, made everyone feel this way, et cetera, et cetera.

00:28:48.680 And it's like, if that type of stuff doesn't wake you up, if you don't have the hunger within,

00:28:53.180 you can listen to every episode of Order of Man.

00:28:55.360 You can listen to every episode of Resist Average.

00:28:57.980 You can get sovereignty.

00:28:58.840 You can get 1% rule, but man, we can't flip that switch for you.

00:29:02.480 And so it's very hard to answer that question because I just tell people,

00:29:05.480 create some space in your life, disconnect, and find out what you really want.

00:29:08.980 And if that doesn't spark you up, no book, no seminar, no program, no mentorship, no Jim Will.

00:29:16.180 Three spots left for our annual uprising.

00:29:18.460 Guys, this is probably the last week you're going to hear me talk about it

00:29:20.860 because we're going to sell this thing out.

00:29:22.460 If you haven't heard me mention it before, this is our three and a half day experience.

00:29:25.820 It's in the mountains of Southern Utah, my backyard.

00:29:28.920 It's unlike any event that you've ever attended before.

00:29:31.960 We've got physical challenges, challenges to test you mentally and physically.

00:29:35.920 And of course, the brotherhood, the camaraderie that you can come to expect from any Order of Man experience.

00:29:40.740 My goal during the three and a half days that we're going to be spending together

00:29:43.220 is to make you bleed, is to make you sweat, is to make you cry. 0.83

00:29:46.020 And frankly, these things men don't really get all that much of in their everyday, ordinary, mundane lives.

00:29:51.720 My team and I are there to create new revelations in your own patterns and behaviors,

00:29:56.580 and then uncover the reasons that you perform the way you do in your life.

00:30:00.760 And then we're going to give you the framework for developing new thoughts and new ideas and new habits.

00:30:05.740 So if you can make it, or if you're at least interested in learning more about what it's about,

00:30:10.040 including the video from our last event, head to orderofman.com slash uprising.

00:30:15.400 Again, that's orderofman.com slash uprising.

00:30:17.960 I do hope to see you there again, only three spots left.

00:30:20.120 Now, with that said, let's get back to the conversation with Tommy.

00:30:24.740 You bring up this really interesting perspective of focusing on death.

00:30:29.080 And, you know, I talk about it and I think it's kind of a popular thing to address.

00:30:33.780 And I think it's something that a lot of people are aware of.

00:30:36.080 But I'm thinking about this, as you say this, one thing that I've noticed in my own life is

00:30:40.260 I have a little bit of a fear of flying and not so much that it cripples me not to fly,

00:30:44.520 but I really get anxious.

00:30:46.380 Like I do not enjoy flying at all.

00:30:48.400 And I noticed this last trip that every time I'm about to go on a flight for like two or

00:30:54.200 three days leading up to it, I'm a little nicer and more engaged with my kids.

00:30:58.380 I'm a little sweeter to my wife.

00:31:00.240 And I noticed this just last time.

00:31:01.920 I'm like, man, why do I do that?

00:31:03.300 Well, I think somewhere in the back of my brain, like there's a potential and a risk

00:31:06.820 that I will die on this trip.

00:31:08.700 This could be it.

00:31:09.620 Yeah.

00:31:09.860 And so it causes me to live life differently.

00:31:12.720 So I wonder how much more effective I would be in all areas of life if I focused on that

00:31:18.700 every single day as opposed to when I'm going to go on a flight.

00:31:22.020 Absolutely, man.

00:31:22.720 And again, people will say like, this is like this kind of negative.

00:31:25.580 Like, I don't want to focus on death every single day.

00:31:27.580 But I mean, it's reality and anything else is just distracting and avoiding from reality.

00:31:31.600 Right.

00:31:31.860 And so to me, I actually see it as a beautiful thing.

00:31:33.820 So I have daily practices that connect me to my last days.

00:31:36.980 Now, obviously, I don't know when those are going to come, so I just use visualization

00:31:39.600 and ask myself some questions.

00:31:41.400 You know, what are people writing?

00:31:42.840 If I had a blank sheet of paper, it's my funeral and people are saying, how did Tommy's life

00:31:47.700 affect you?

00:31:48.220 Like, what are they writing?

00:31:49.440 And if that doesn't wake you up, same thing with you, like, because this is always on

00:31:52.400 my mind because I love stoicism and all they talk about this a lot.

00:31:55.600 And I say, if this was my last interaction with Taylor, my amazing girlfriend, if this was

00:31:59.620 my last interaction, what would I say?

00:32:01.620 And it could be a random call on a Tuesday at 4 p.m.

00:32:04.620 Like, did I say everything that I wanted to say?

00:32:06.940 Because, man, I'm about to get on the freeway and you never know what's going to happen.

00:32:10.120 When I talk to my parents or clients or whatever, it's like, did I look at them in the eye and

00:32:13.960 really connect with them or was it just there?

00:32:16.600 And I think if we can harness this, it actually becomes a beautiful, beautiful practice.

00:32:21.240 And there's visualizations that you can do.

00:32:22.980 And I've done some pretty intense stuff around it that just, it keeps you grounded into what's

00:32:26.680 important.

00:32:27.060 I mean, Steve Jobs, I quote him in the book, right?

00:32:28.640 He had the commencement speech at Stanford.

00:32:30.480 He says, listen, in the face of death, you have massive clarity.

00:32:34.180 You understand that only a few things in life matter.

00:32:36.680 And what happens is we start to stack all of these things in life that don't matter.

00:32:40.240 They just add on through time, experiences, et cetera, et cetera.

00:32:43.420 And death is the great simplifier.

00:32:45.580 It allows us to focus on what we want.

00:32:47.600 It allows us to focus on presence.

00:32:49.120 And most importantly, the legacy that we want to leave this place with.

00:32:52.380 And when you can live from that, dude, every interaction is deep.

00:32:56.340 You have an interaction with a cashier at the grocery store.

00:32:59.320 It is three times deeper.

00:33:01.000 You have a conversation with a client.

00:33:02.520 It is five times deeper.

00:33:03.540 You're on date night.

00:33:04.440 You're with the kids.

00:33:05.300 You're not thinking about the phone.

00:33:06.720 You're fully, fully present.

00:33:08.300 And so it's a beautiful practice.

00:33:09.400 I'm glad you brought that up.

00:33:10.740 One of the things that I've really been focused on over the past three or four weeks or so

00:33:15.040 is the process of elimination in my life and decluttering from physically decluttering

00:33:20.860 my office, decluttering our house, selling things we don't need, giving things away,

00:33:25.140 tons of baby clothes that we gave away.

00:33:26.940 We don't need anymore.

00:33:27.740 I can't even begin to describe how many emails I've unsubscribed from thousands and thousands

00:33:34.400 of emails.

00:33:35.300 Probably mine.

00:33:36.440 One of them was yours.

00:33:37.760 I did that today.

00:33:38.460 I'll do it.

00:33:38.820 If I didn't, I'll make sure I do it after this conversation.

00:33:40.860 And you know what's really interesting about that is it allows me to focus on what is significant

00:33:45.380 in my life and eliminates a lot of the clutter and the noise and the confusion and the distraction

00:33:52.120 on this trivial nonsense that we are inundated with on a daily basis and just gives me so

00:33:58.540 much focus, clarity, and fulfillment because I have the time to focus on the things that

00:34:03.380 I've identified as mattering to me.

00:34:04.700 It's the power of deletion.

00:34:06.300 And that's a huge thing that I talk about.

00:34:08.180 It's like, everybody's busy.

00:34:09.980 Everybody's over flooded.

00:34:11.000 Everybody has too much stimulus.

00:34:12.640 And so I go, I take people through an exercise and it's called audit deletion.

00:34:16.200 And now I say you should do this every quarter, but to be honest, you should do it every single

00:34:19.420 week.

00:34:19.660 And I'm always asking my clients, Hey, what did you delete today?

00:34:22.240 What did you delete today?

00:34:23.200 What did you delete today?

00:34:24.340 Right.

00:34:24.540 And I don't care if it's something like an addiction to some Netflix show that isn't serving

00:34:28.320 you or, you know, I'll give you an example of one that I did recently.

00:34:31.620 So on the topic of travel, travel also stresses me out.

00:34:34.400 And it's just, I'm a very routine guy, sleep supplements, the whole thing.

00:34:37.560 So travel stresses me out.

00:34:38.560 So I know no matter how refreshing of a trip I take, when I get home, my mind's on overdrive

00:34:43.580 thinking on what I have to do, what I haven't done, et cetera, et cetera.

00:34:46.220 So I identified that a messy place takes my energy away.

00:34:51.220 A messy place actually pulls me further from my vision.

00:34:53.580 A messy place puts me in a place of chaos.

00:34:56.140 And so a simple hack that I did or not a hack, something I just put into my life was, okay,

00:35:00.300 every time I take a trip, I'm going to hire somebody.

00:35:02.260 They're going to come to my place.

00:35:03.160 They're going to clean it.

00:35:03.780 So when I walk in, I don't care what state I'm in, I'm relaxed.

00:35:07.040 And this is the process of audit deletion.

00:35:08.840 We make a list.

00:35:09.880 On the left, we've got a minus.

00:35:11.000 On the other side, we've got a plus.

00:35:12.400 Write down a hundred things.

00:35:13.700 And I know people are going to be like, a hundred, yeah, right.

00:35:15.540 Do it.

00:35:16.000 Because you're going to find, when you do a hundred, you're going to find the small

00:35:18.400 stuff, mental real estate that we think is insignificant, like scrolling on Instagram

00:35:22.740 for an hour a day.

00:35:23.880 We think that's nothing.

00:35:24.680 And that actually drains our energy.

00:35:26.020 And so we make a list on the left, people, places, environments, media, even food.

00:35:30.240 I'm ruthless with this.

00:35:31.520 And on the right side, we do the same thing with stuff that gives us energy.

00:35:34.280 And guess what we do?

00:35:34.860 We put the a hundred things on the left.

00:35:36.620 Immediately, I guarantee with anybody I've ever done this with, you can delete at least

00:35:40.540 20% of this.

00:35:41.640 And that's exactly what you're talking about.

00:35:43.360 We have no space and we have no bandwidth and we have no capacity.

00:35:46.500 And this is what people get messed up in personal development and growth, entrepreneurship.

00:35:49.780 The foundation is stacked full, Ryan.

00:35:52.060 And now we're wanting to add 19 new habits.

00:35:54.180 We're wanting to add 19 new mindsets.

00:35:56.220 We're wanting to add 19 new action steps every week.

00:35:58.380 And guess what happens?

00:35:59.440 There's no space.

00:36:00.460 So this is a big one, the power of deletion.

00:36:02.720 And every single week, just find one thing to delete, one thing to shift, one thing to

00:36:06.680 automate, one thing to delegate.

00:36:08.060 And you'll create space for the stuff that truly matters.

00:36:10.840 Did you call it auto deletion?

00:36:11.980 What was the term you used?

00:36:13.160 Audit, like taking an audit, audit, audit deletion.

00:36:15.540 That makes sense.

00:36:16.160 Taking inventory and just always.

00:36:18.100 And I also say this.

00:36:19.480 Anytime you experience what I call a level up, maybe you go to an event.

00:36:23.220 Like I just launched a new book.

00:36:24.520 Like that was a level up for me.

00:36:25.680 And so guess what I'm going to do?

00:36:26.940 I'm going to take inventory.

00:36:28.040 I'm going to take inventory of the environments that I'm in, the places.

00:36:31.760 Do they light me up still?

00:36:32.920 Do they not based on who I am today?

00:36:34.480 And you and I know we are changing so fast.

00:36:37.060 You and I are not the same person when we interviewed on a podcast two years ago or whatever

00:36:40.840 it was.

00:36:41.400 We've completely changed in powerful ways.

00:36:44.100 And that means through that change, guess what has changed?

00:36:46.140 We've changed relationships.

00:36:47.260 We've changed how we operate.

00:36:48.680 We've changed businesses, et cetera, et cetera.

00:36:50.840 And it's a beautiful process for people to implement.

00:36:53.340 Yeah, very cool.

00:36:53.900 I like that concept.

00:36:54.800 I want to go back.

00:36:55.520 I need to jump back to something we were talking about earlier.

00:36:57.620 This inner fire within us.

00:36:59.340 And I think it's challenging because a lot of guys feel like maybe that's burnt out or

00:37:03.240 they don't have it.

00:37:04.040 And you talked about, man, if you don't have it, there's not a whole lot you can coach to

00:37:07.060 have it.

00:37:07.400 But I do think that there's things that we can do in our lives to stoke that inner fire.

00:37:12.120 And that's what I noticed for me.

00:37:13.280 Like I was lost, man.

00:37:14.560 I truly was lost for a long time.

00:37:17.140 And that inner fire was all but non-existent.

00:37:20.020 But the way that I was able to stoke that in my life, number one was to take some action.

00:37:25.080 Like just take a step.

00:37:26.280 When you take a step and you start taking action towards something, anything, I think

00:37:30.660 that starts to light the fire.

00:37:32.320 When you find other people that are uplifting, motivating, inspiring, that starts to light

00:37:37.460 the fire.

00:37:37.880 When you find content, whether it's this podcast, your podcast, your book, 1% rule or my book

00:37:42.460 or whatever it may be and consuming that information.

00:37:45.140 These are all ways that you can stoke the fire because I truly believe we all have that

00:37:48.480 inner fire within us.

00:37:49.900 And it's our job on a daily basis to stoke that thing, to grow that thing to a bonfire

00:37:53.520 if we can.

00:37:54.540 I completely agree that we all have it.

00:37:56.300 And for some of us, it's become, it's just barely, it's got a little bit of a spark.

00:38:00.640 And for others, it's a massive blaze.

00:38:02.700 And a lot of people are somewhere in between.

00:38:04.480 But I completely agree to keep it simple.

00:38:06.760 We've both been there.

00:38:07.440 I've been there.

00:38:08.240 I'll tell people that and they're like, there's no way you didn't have this fire before.

00:38:11.180 And I'm like, no, I did not.

00:38:12.340 And so it can be cultivated.

00:38:14.220 It can be nourished.

00:38:15.240 It can be grown.

00:38:16.340 And I love what you said.

00:38:17.140 Take action.

00:38:18.260 For me, I tell people, hey, listen, this is all we're going to do.

00:38:20.540 You're going to do one thing that you enjoy, that nobody has to tell you to do, that you

00:38:24.260 just enjoy every single day, that you haven't done in a while, and something that just gives

00:38:28.160 you energy.

00:38:28.580 Let's just do that for the next month.

00:38:29.780 Let's see how that feels.

00:38:31.040 And so it starts to begin this process of getting out of what you call this rut or this

00:38:35.800 place where it's like, man, it's not in there.

00:38:38.000 I don't have it.

00:38:39.520 And to me, it's not about going out to necessarily get something.

00:38:43.480 It's remove the obstacles that are in the way of that fire and start to, like you said,

00:38:49.120 take a little bit of action, move forward, do something different.

00:38:52.420 Like that's the biggest thing, Ryan.

00:38:53.620 It's like we become our environment.

00:38:56.740 We become our rituals.

00:38:57.700 We become our habits, et cetera, et cetera.

00:38:59.360 And so one of the great ways to stoke this fire, to at least give it a spark, is to do something

00:39:04.100 different.

00:39:04.700 If you normally wouldn't go to the boxing class, jump in.

00:39:08.560 If you normally wouldn't go to the personal development seminar, jump in.

00:39:12.200 If you normally would sit around thinking about what you're going to do, actually do

00:39:16.760 it or go to the improv class.

00:39:18.400 I don't care what it is.

00:39:18.960 Something that just scares you a little bit, you jump into it.

00:39:22.140 That starts to bring the fire up just a little bit.

00:39:24.100 And if we can bring the fire up just a little bit, every single day we start to create the

00:39:27.480 momentum and we can get it right back to a place that we thought was we'd never get

00:39:31.440 it again.

00:39:32.060 Yeah.

00:39:32.460 Well, let's go back to these obstacles because you mentioned it just barely.

00:39:35.240 And I think we completely went off on a tangent, which was good.

00:39:37.760 It was a good tangent to go off on.

00:39:39.580 But we were talking about the myths.

00:39:41.060 The one that stood out to me, and I think a lot of guys would be interested in hearing

00:39:43.980 about, is this notion and idea of the highlight reel.

00:39:47.000 So can you explain what that means and then why that's a myth and why that becomes a challenge

00:39:51.440 for people?

00:39:52.220 Absolutely.

00:39:52.720 And it's just this kind of cultural deal where we look at the, we look at quote unquote

00:39:58.500 success stories and we look at how people came out of nowhere and then we disqualify

00:40:02.760 people's success.

00:40:03.520 So we don't know their story and so we say, well, hey, that person had money.

00:40:07.180 That person came from this place.

00:40:08.840 That person had the connections.

00:40:10.260 Yeah.

00:40:10.480 Right.

00:40:10.920 Yeah.

00:40:11.120 It's the worst practice you can do to disqualify somebody else's success.

00:40:14.900 And because what you're saying is they're on a pedestal and they have something that

00:40:17.460 you don't.

00:40:18.040 So inherently your power to create is absolutely gone because, hey, if you didn't come from

00:40:22.200 that town, if you didn't come from this connection, then how are you going to be able

00:40:25.840 to replicate that?

00:40:26.660 And so the overnight success came from just studying so many different seemingly overnight

00:40:33.040 successes, you know, bands that came out of nowhere. 0.97

00:40:35.680 But then when you look at their story, they spent years touring in a piece of crap van

00:40:40.180 and middle of nowhere, barely making it, being ripped off by labels and all of the stuff to 0.88

00:40:45.580 come out on the other side.

00:40:46.900 Like Good Will Hunting was a movie that everyone's like where these two guys came out of nowhere.

00:40:51.000 And when you look at them, they had both been Damon had been in the had been in the game

00:40:54.200 for 10 years and Affleck for 11 years.

00:40:55.840 And they just wrote themselves that part because they were struggling, even though they were

00:40:58.780 super young.

00:40:59.340 And so we look at all these successes.

00:41:02.420 And to me, I love the stories within.

00:41:05.720 I love the stories of doubt, of failure, of trying, of pivoting, because it gives me back

00:41:11.960 my power.

00:41:12.680 It gives me realistic expectations.

00:41:14.740 And there's no such thing as overnight success.

00:41:17.320 Everybody, people come from different evolutions and different things happen at different times.

00:41:20.640 And of course, like if you have a higher level of skill set and you're at the right time,

00:41:24.360 yeah, you might experience faster success.

00:41:25.920 But even within that, there are challenges.

00:41:28.560 And I wanted to get rid of this myth, especially in a social media age.

00:41:32.600 And what are the messages that I try to promote?

00:41:33.900 One of the reasons why on my Instagram, I'll show me when I was writing the book, I was showing

00:41:38.080 myself up at the office at 330.

00:41:39.680 And it's like, this is not what they're going to tell you it takes.

00:41:42.700 But if you want something really bad, like you might have to do something like this.

00:41:46.540 And it's not going to make the highlight reel, but it's part of the process.

00:41:49.300 And I wanted to give people their power back.

00:41:51.360 And it makes so much sense.

00:41:52.080 This is a lot of the reason I don't resonate with the term superpower.

00:41:55.460 Like you'll hear that thrown around a lot.

00:41:56.680 Like what's your superpower?

00:41:58.040 And what I have realized is there's not a single person out there that is a superhero,

00:42:02.380 right?

00:42:02.980 Nobody has some superpower that guarantees them success.

00:42:06.440 And I think the more that we subscribe to that notion, the more that we do ourselves

00:42:11.160 injustice because we don't believe that we're powerful or that we have the superpower when

00:42:16.340 all it really is, is just getting good at a handful of things and executing relentlessly.

00:42:21.520 And at that small snippet, getting good at a handful of things, right?

00:42:24.940 Which means to me, it just says, you're going to pick skills that you're going to master

00:42:27.960 and executing relentlessly.

00:42:29.600 Like if we just snipped the whole podcast to that and people did that, the amount of

00:42:33.460 not only results that they would see, but the fulfillment within that process would

00:42:37.200 be exponential.

00:42:37.920 I guarantee it.

00:42:38.900 Let's just do that.

00:42:39.540 And then I'll cut everything that you just set out and it'll be a 10 second podcast and

00:42:44.560 we'll call it good.

00:42:46.340 Feel no Friday, just Ryan.

00:42:49.340 That's right.

00:42:50.020 That's right.

00:42:50.840 So what you do in the book is you go through some, some skill sets, some things that you

00:42:55.220 need to develop in your life, you know, focus, persistence, endurance.

00:42:58.380 You talk about vision and reverse engineering.

00:43:00.860 And for the sake of time, and we can't get to it all, but I am really curious about the

00:43:05.120 difference in the perspective that you have in persistence versus endurance.

00:43:10.840 Is there a difference?

00:43:11.980 Why do you have two separate chapters for that?

00:43:13.540 I'm really curious.

00:43:14.620 So this is the backend of the equation that I, that, that I came up with.

00:43:18.080 And one of the things that I talk about endurance is the last piece of the game.

00:43:21.440 So, so persistence to me is that, and I really borrowed a lot of this from Angela Duckworth's

00:43:26.580 amazing, great persistence and grit.

00:43:28.380 To me are the same thing, but it's like, it's, that's kind of that attitude that, that it's

00:43:32.140 like, Hey, whatever comes my way, like, I'm going to keep going.

00:43:35.700 I'm going to keep going no matter what comes my way.

00:43:37.860 The adversity, you know, for a long time in my entrepreneurship journey, I was, you know,

00:43:42.080 and everybody has a story, so it's not anything new, but you know, I'd have to make the decision,

00:43:45.900 man, am I going to get gas or am I going to get food today?

00:43:47.620 And it's like, but deep down, deep down, I knew, like I knew without a shadow of a doubt,

00:43:52.260 I believe that there was something greater for me and that my current circumstances did not define

00:43:56.560 who I was just because I was broke.

00:43:58.540 It didn't mean that I was a broke person.

00:44:00.240 They were just my current circumstances.

00:44:01.980 And there's this residue effect where I was putting in so much work, the results hadn't

00:44:05.460 caught up and we all have that residue effect.

00:44:07.180 And so to me, grit and persistence is just being able to look at circumstances in your life

00:44:12.280 and yes, acknowledge them.

00:44:13.380 Yes.

00:44:13.680 You don't have money in the bank account.

00:44:15.300 Use that as power.

00:44:16.500 Use that as fuel, but don't use it to say that you're, that you're not worthy, that you

00:44:20.980 can't do it, that you're unable to do it.

00:44:22.960 Just use it as something to keep going.

00:44:25.260 And so to me, grit is about facing adversity and endurance is like, how long are you willing

00:44:29.060 to last?

00:44:29.760 This is a hundred mile race.

00:44:30.940 Everybody wants to treat this game like it's a two mile race.

00:44:33.600 And I might not be the guy who's going all out from the start, but I'm going to keep moving.

00:44:38.520 And I, and during the endurance piece, I have a thing that says endurance is messy and deal

00:44:43.080 with it.

00:44:43.700 Endurance requires a lot of mental, physical, and emotional stamina.

00:44:47.560 And I gave a story about David Goggins, which is a super intense story about him.

00:44:51.600 Unbelievable stories.

00:44:52.520 Yeah.

00:44:53.060 Yeah.

00:44:53.320 The story where he was finishing the 100 mile event and he, and there's nothing messier

00:44:57.440 than what he said.

00:44:58.120 Right.

00:44:58.420 But I want people to acknowledge that.

00:45:00.600 And I say the same thing.

00:45:01.840 Growth is messy.

00:45:02.700 And so again, this goes, goes back to expectation.

00:45:04.960 It's like, dude, this is not linear.

00:45:06.820 You're going to have the challenges.

00:45:08.200 You're going to have the doubts.

00:45:09.560 You're going to have all of that stuff.

00:45:10.960 But can you have enough grit to look at your circumstance and say, okay, I'm going to keep

00:45:14.760 moving forward.

00:45:15.300 And can you endure long enough?

00:45:16.880 Because so many people, Ryan, they give up when they're three feet from gold, they give up right

00:45:21.140 before the breakthrough.

00:45:22.140 And so they're constantly hopping from thing to thing, business to business, relationship

00:45:26.180 to the relationship, always looking for that silver bullet when, hey, you had it all along.

00:45:30.080 You just didn't stay in the game long enough.

00:45:32.320 I love it, man.

00:45:32.860 Powerful stuff.

00:45:33.600 And obviously, we could go so much more in depth in this.

00:45:36.200 I mean, we didn't scratch the surface.

00:45:37.880 And there's so many more chapters and conversations and bullet points and topics to be had here.

00:45:41.720 But just for the sake of time, guys, go out and pick a copy of the book up.

00:45:45.580 I know you won't be disappointed.

00:45:47.100 It's a great book, great perspectives.

00:45:49.080 And Tommy, you and I are in alignment with probably about 99.9% of the things that we

00:45:54.280 think and say.

00:45:54.960 So I really appreciate you for that.

00:45:56.480 Hey, as we wind down, I want to ask you a couple of questions.

00:45:58.820 One I've already asked you before.

00:46:00.100 So I'm curious to see how this may have changed or evolved.

00:46:02.320 And that question is, what does it mean to be a man?

00:46:04.660 I love it.

00:46:05.440 I love that question.

00:46:06.520 And so to me, right now in my evolution, being a man means to really be the beacon.

00:46:13.340 Be the beacon physically, mentally, emotionally, and spiritually.

00:46:17.760 When I say be the beacon, that just means that you are grounded in who you are.

00:46:21.900 You're not afraid of your masculine power.

00:46:23.700 But at the same time, you balance that out.

00:46:25.820 And you have this holistic perspective.

00:46:27.820 And it means being a leader, and most importantly, a leader for your own life.

00:46:31.560 Because when you can lead yourself in a world where everybody's searching for external

00:46:35.620 leaders outside of themselves, you actually become that beacon.

00:46:38.640 And when you become that beacon, that affects not only you, your family, the people around

00:46:43.140 you, but it creates the dent in the world that everybody's looking for.

00:46:46.840 Right on, man.

00:46:47.420 Powerful stuff.

00:46:48.160 How do we connect with you, learn more about what you're up to, and then, of course, pick

00:46:51.340 up our copy of the book?

00:46:52.320 Appreciate it, man.

00:46:53.040 The best place for the book, 1% Rule, you'll find it on there.

00:46:55.900 It's on Amazon.

00:46:56.820 And besides that, the best place to really connect with me is the Resist Average Academy podcast.

00:47:00.980 We have had my man, Ryan, twice on the show.

00:47:03.840 I believe episode 10, and then recently, I don't know the exact number, but I know it's

00:47:07.560 within the last month or so.

00:47:09.380 And those are the most downloaded episodes.

00:47:11.040 I know that.

00:47:11.660 I mean, I don't even have to look at the numbers.

00:47:12.940 I just know that's the case.

00:47:14.080 Absolutely, 100%.

00:47:15.060 But that would be just a great place.

00:47:17.460 You know, if you follow Order of Men, we have a lot of similar ethos, and that would be a

00:47:21.700 great place to start.

00:47:22.500 Right on, brother.

00:47:23.040 We'll let everybody connect with you there.

00:47:24.780 Guys, go check out the book, Connect with Tommy.

00:47:26.600 He's doing great things.

00:47:27.300 He's a good friend of mine, and he's doing it.

00:47:29.060 So, Tommy, I appreciate you, brother.

00:47:30.480 I really do.

00:47:30.880 I appreciate more than what you share here, which I do appreciate.

00:47:33.980 I appreciate our friendship.

00:47:35.640 I mean, it's been good to get to know you.

00:47:37.180 It's been good over the past two, three years to watch you evolve and grow and morph into

00:47:41.000 something truly inspiring for me and millions of people across the planet.

00:47:45.120 So, brother, I appreciate you for taking the time to join us today.

00:47:47.580 And right back to you, my man.

00:47:48.600 You're one of the guys, when I'm running up one of these mountains in Arizona, there's

00:47:51.860 this kind of silent code of conduct. 0.99

00:47:54.120 And when you see another guy who's busting his ass, you don't say anything. 0.99

00:47:57.760 You just acknowledge him, and you look each other in the eye, and you know, hey, we're 0.99

00:48:00.760 both doing hard work.

00:48:01.860 And for us on our journeys, I see the same thing, man.

00:48:04.420 So, massive respect for what you do and what you've created, but most importantly, who you

00:48:07.960 are.

00:48:08.680 Right on.

00:48:08.880 Yeah.

00:48:09.120 We'll have to do that when I come down there, although I imagine you will run circles around

00:48:13.720 me.

00:48:14.020 I'm not even...

00:48:15.240 I'm a little concerned about that, quite honestly.

00:48:17.020 We're going to film it, my man.

00:48:18.420 No, we're not going to film it.

00:48:20.260 We'll just do it, you and me, on that one.

00:48:21.960 Perfect.

00:48:24.360 Gentlemen, there it is.

00:48:25.160 My conversation with my good friend, Tommy Baker, I hope that you enjoyed this one.

00:48:29.820 Again, I told you, his energy is infectious.

00:48:31.860 You probably heard that, and I would definitely, definitely encourage you to pick up a copy

00:48:35.860 of his new book, The 1% Rule.

00:48:38.080 I've read it.

00:48:38.660 You will not be disappointed.

00:48:40.900 And if you would, give us a shout out on Twitter, Instagram, Facebook, YouTube, wherever.

00:48:45.480 There might be new ones I'm not even aware of, but wherever you are on social media, we're

00:48:49.800 going to be there.

00:48:50.220 So just search for Order of Man, connect with me, connect with Tommy there, and let us

00:48:54.880 know.

00:48:55.160 Let us know what you got from this podcast.

00:48:57.480 Let us know what you're going to be implementing in your life.

00:48:59.940 If you've read the book, give him a shout out for that and tell him how much you appreciate

00:49:03.600 his work.

00:49:04.120 I know I certainly do.

00:49:05.480 Guys, outside of that, just a reminder of our brotherhood, The Iron Council.

00:49:10.000 I mentioned that before.

00:49:12.060 Orderofman.com slash Iron Council is where you can go to learn a little bit more.

00:49:15.800 And then our three and a half day experience in the mountains of Southern Utah, it's called

00:49:19.620 The Uprising.

00:49:21.080 And it's held May 3rd through the 6th, 2018.

00:49:24.660 You can go to orderofman.com slash uprising.

00:49:27.280 Again, orderofman.com slash uprising.

00:49:30.080 And then the last thing is I had mentioned my good friend over at Origin.

00:49:34.140 If you go to originmain.com slash orderofman, you can check out what they're up to, what

00:49:39.560 they're doing with regards to their training and their compression gear and their nutrition

00:49:43.160 line with Jocko.

00:49:44.160 So you guys won't be disappointed.

00:49:45.840 I use that nutrition line very, very regularly.

00:49:48.400 And I can tell you, I feel a difference.

00:49:50.460 So guys, with that said, I'm going to call it a day.

00:49:53.200 Again, as always, I appreciate you.

00:49:54.980 I'm glad you're on this journey.

00:49:56.040 Do me a favor.

00:49:56.640 If you would please share this podcast with another man that you feel would benefit from

00:50:00.660 the message that we're sharing here within the order.

00:50:03.080 Again, I appreciate you.

00:50:04.280 I'm excited to be reclaiming what it means to be a man together.

00:50:07.040 I could not, could not do this without you guys.

00:50:09.160 But until Friday, guys, take action and become the man you are meant to be.

00:50:12.880 Thank you for listening to the Order of Man podcast.

00:50:16.500 If you're ready to take charge of your life and be more of the man you were meant to be,

00:50:20.440 we invite you to join the order at orderofman.com.

00:50:23.620 We'll see you next time.

00:50:31.180 We'll see you next time.

00:50:31.240 We'll see you next time.

Order of Man - March 27, 2018

158： The 1% Rule ｜ Tommy Baker

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