172: Work, Don't Whine | Brandon Lilly
Episode Stats
Summary
Brandon Lilly is a powerlifter who has faced his fair share of obstacles but refuses to quit and always charges forward. We talk about the power of saying no, why nothing ends with a period, how to develop more confidence in your life, overcoming the need to be seen, and why every man ought to consider adopting the mantra, "Work, don't whine. You're a man of action."
Transcript
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Every man at some point will lose his way. It's not really a question of if, but a question of
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when. And when that day comes, the way you decide to face that adversity will spell the difference
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in you overcoming or succumbing to that adversity. My guest today, Powerlifter Brandon Lilly,
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is a man who has faced his fair share of obstacles, but refuses to quit and always
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charges forward. We talk about the power of saying no, why nothing ends with a period,
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how to develop more confidence in your life, overcoming the need to be seen,
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and why every man ought to consider adopting the mantra, work, don't whine.
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You're a man of action. You live life to the fullest. Embrace your fears and boldly charge
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your own path. When life knocks you down, you get back up one more time. Every time. You are not
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easily deterred, defeated, rugged, resilient, strong. This is your life. This is who you are.
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This is who you will become at the end of the day. And after all is said and done,
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you can call yourself a man. Gentlemen, what is going on today? My name is Ryan Mickler and I am
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the host and the founder of this podcast, The Order of Man. By now, you probably know what we're
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all about. This is a show about helping you become a better man on whatever front you're showing up
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in in your life as a husband, a father, business owner, community leader, again, wherever you're
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showing up. And what we're doing each and every week is interviewing the world's most successful men
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on this podcast, asking questions, getting their answers, distilling those answers and that wisdom
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and experience into 45 minute to 60 minute shows, sharing that with you. Hopefully you and me and
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everybody else listening can improve their lives again on every facet of what they're doing as a
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man. So as always, I'm glad you're here, whether you're here for the first time or tuning in for the
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past three and a half years now. It's great to have you along. I cannot believe how much this has
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grown, but again, and I've said this before, it's a testament to the power of the message and more
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importantly than that, the fact that we as men need to and have a desire to step up more fully in
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our lives. So again, glad you're here. Make sure guys, if you would share this episode, share this
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podcast, the way that we grow this movement of reclaiming and restoring what it means to be a man
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is by having you, a grassroots movement, share exactly what it is we're doing here. Share the podcast,
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the blog, the social media sites, all of that stuff. I typically get right into these things.
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I do want to just make a quick mention of our show sponsor, but more importantly than that,
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because I've seen a lot of shows out there that hawk products that don't have anything to do with
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anything that we might be interested in. I want to talk with you about my friends over at Origin.
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These guys have just an absolute incredible story. I listen to their podcast, which is the
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have them sponsor the show, because I believe in what they're doing. I use their rash guards.
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I use their geese. I use their training products, their lifestyle stuff. I also use their supplements,
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which quite frankly, I've never really used that many supplements. And I get a lot of questions
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about what I use. I use Origin. I use their nutritional lineup with Jocko Willink. It's their joint warfare,
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which has helped as I've got into jujitsu myself and feeling a little bit of aches and pains in my
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discipline and their protein supplement called Mulk. And again, that's all partnered with Jocko
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Willink, who I know if you're listening to this show, you probably listen to that show as well,
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or at least follow him. So guys, if you are interested again in their training gear, lifestyle apparel,
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and any of the supplements I talked about, we've got a deal over there. OriginMaine.com
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slash order of man, originmaine.com slash order of man. Go over there, check it out, see what
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that you use the code order in all caps, O-R-D-E-R at checkout, and you'll get a discount when you do
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again, originmaine.com slash order of man and use order at checkout. All right, guys, with that said,
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let's get into the conversation today. I have been following a gentleman by the name of Brandon
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Lilly on social media for some time now, and we've managed to build up a friendship. We've got some
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common interest in particular, it's archery. That's how we initially got connected, but I've
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been so blown away with this guy's story and I knew he'd make a great guest for the show.
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A lot of, you know, who Brandon Lilly is. If you don't, I'm not really sure how you've missed him.
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He's one of the biggest men I know, and he's certainly one of the strongest. He's ranked as one of the
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strongest power lifters. And he consistently, consistently lifts more than 2000 pounds combined in the
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deadlift, the squat, and the bench press. He's worked and consulted with SEAL teams, University
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of Kentucky football, the Bengals, so many other organizations and CrossFit gyms around the country
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with Soren X. But on top of all that, he's a man who is extremely, extremely humble in failure and
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victory. You're going to hear some of those stories today. Today, he's going to be talking about
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overcoming some of his trials and why he's adopted work, don't whine as his mantra.
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Brandon, what's up, man? Thanks for joining me on the show today.
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Ryan, thank you very much for having me. It's been a mess trying to get here, but we got here,
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didn't we? Yeah, well, you know, sometimes anything worth doing is going to be a little
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bit of a challenge and some obstacles and hoots to jump through, right? Yeah, yeah. It's been a
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crazy couple of weeks for both of us, but it's all good, man. Yeah, what do you got going on?
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You got a lot going on? Yeah, May was really, really hectic for me. I did it to myself intentionally
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because for the last eight years, nine years, just on the road, on the road, on the road,
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you know, sometimes two, three weekends a month. My son has baseball. I purposely just booked my May
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full, 26 days on the road, just hammering it out. But the next two months, I'm pretty much home.
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I've got a day trip here, there, a one weekend trip, I think. But I'm pretty much home and I'm
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pretty much dad this summer because I kicked my own ass there in May. But it's just learning to
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balance those things. So yeah, man, I got a lot of great stuff cooking this fall, be in South Africa,
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be out West in California doing a couple things, but I'll be all over. But the next two months, I'm
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dad. So when you say you were so busy in May, it was it was work related stuff. Oh, yeah. I work for
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Sorenex. You know, a lot of people have the perception that, you know, you're just an internet
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personality or whatever. You know, I think a lot of people are shooting for that. But I've always had a
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job. I've always had multiple jobs. And that's that goes back to when I was 14 working on a farm,
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just all the way up. I've always worked and I've always enjoyed it. And I've never shied away from
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it. Even when there were a couple times I dipped my toe into like just being an online coach. And
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as good as it was, it's like, well, I have so much downtime. Why am I not working? It just makes
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sense for me. And like, you know, we talked just a little bit before we got on when I am bored. I am
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self-destructive as far as like, I just sit there, go down the rabbit hole of mistakes I've made,
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guilt, whatever. So I stay busy. I stay focused on moving forward and I can work with the best of
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them. Well, you bring up a really interesting perspective. And one of the things I tell the
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guys all the time is I've never met a man or a woman, anybody. I've never met anybody who's
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depressed, beating themselves up, throwing pity parties down on themselves when they're actively
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engaged in meaningful work. And for me, I know that's been true because I get down on myself,
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just like anybody else. I think sometimes it's really easy to look around and see these guys
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online and Instagram and Facebook and all the things that we're doing. And we're showing our
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highlight reel, right? Everybody looks at it and thinks, oh, this guy's got it all figured out.
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Well, that's not true. But look, if you don't want to feel bad, just go work, just get to work.
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Absolutely. I mean, you can take, you know, somebody that's ultimately motivating,
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ultimately successful. Let's just take the rock somewhere in his life between Monday and Sunday,
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he has a bad day. I guarantee you, it might be that he lost money from his investments. It might
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be that his kid is sick. It might be something that guy has stressed just like everybody else.
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And I can say this with 100% certainty. I don't care how good it looks on the internet. Every single
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person I've met that I've looked up to and respected and kind of taken on as a mentor has shit going on in
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their lives. They just have found an operating system for their life that allows them to maintain a
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high level of positivity in spite of that negativity. I really think we do ourselves and the people who
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connect with us a disservice when we don't show them the real side, which is, hey, I'm down today,
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but here's what I'm doing to work through it. Absolutely. That's just it, man. I mean,
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that's why I started getting myself up at 4.30 in the morning because I'd kind of gotten into that
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mode of, okay, I'm comfortable. I am able to get up at 10 or 11 and start my work day and go about
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my business and I can get it done. But why not get it done early, be proactive, and then give
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myself the opportunity, hey, I can go on this hike now because I've got five hours of work behind me
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and it's only 10 a.m. Or I can go shoot my bow or I can go shoot my pistols or I can do whatever I
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want. It's a matter of discipline. And I wasn't being disciplined. I told myself I was because the
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work got done. But if I was comfortable in that discipline, why not get a little uncomfortable and see
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if I can find a new level of comfort and a new level of achievement through that discomfort?
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Was that simply a decision that you made? I mean, did you wake up one day and you're like,
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yeah, I got to do better? Or was there some catalyst for change there?
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If I'm brutally honest, it was coming for a long time. I just kind of felt myself lulling back into
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that. Okay. I'm just, I'm getting my work done. I'm comfortable. Oh, I got a nice paycheck or I got
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this. And it's like, all right, life's pretty good. I've never thrived in that environment. So I was
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already having the wheels turn towards that direction. Like I need to do something different.
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And, you know, I started following Cam Haynes a little while back and I saw how much he was
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getting done. And then I heard him say something. Why would I take away time for my kids and run when
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they're home? He's like, yeah, that happens. But I get the brunt of my stuff done when they're still
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in the bed. And that was such a light bulb for me. It's so simple, but it was such a light bulb moment
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for me because it's like, no, if I go to the gym at five o'clock and that's when my family gets home
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and I get to see my friends and things like that, they're all done. And I'm just going to go pour
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myself into a three hour workout or two hour workout. Maybe I can do a little better. And I
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don't fault anybody for that choice if that's the only choice they have. But I did it for 20 years.
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I slided everyone, even myself, because I burned relationships that could have been nurtured with
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just a little bit more concern for others, but everything was concerning myself. So I thought this
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switch would be a good thing as far as discipline. I thought it would be a good thing as far as my
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business, but I also thought it would be a good thing as far as my personal relationships, because
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I looked around, I got friends all over the country, but I don't have a lot of friends locally
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because I'm always that guy that's either on the road or I'm training from five to seven 30 at night.
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And then I go eat, then I go shower, then I'm right back home. So I kind of made myself into a recluse
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by default without even really knowing it. And then once I started training earlier, it's like, God,
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I got so much time. I can go have lunch with somebody. Now I just started doing all the
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things differently and it opened so much for my life. People are like, man, I can see such a
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change. Yeah. I'm around people again. I'm around people that I love and care about again. And it's
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like, it was always right there. I just, I was too self-centered to realize it, you know?
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Well, and one of the things you said is that those people who don't have a choice, but I mean,
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I got to push back on that a little bit because we all have a choice. We all have a different
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option. And I think what a lot of people do is they'll use it as an excuse. Like I've heard,
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I've had guys on the podcast who will say, uh, and I can't remember exactly who said it. And I want
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to give them credit where credit is due, but they said, uh, noble obstacles. Like the reason I can't
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go work out in the morning or whenever is because I need to take care of my family or because I'm going
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to work. And it's like, well, I care about that stuff too. Yet, yet I've found a way to get the
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workout done. You know, as I said that I expected a little kick in the balls over because I was sitting
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here saying, if I was on the flip side of this call, I probably would have said, no, you do have
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a choice. You know, I guess I'm just trying to play the PC thing where, you know, you don't want
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to hurt anybody's feelings, uh, you know, that's out there. No, we're allowed to hurt people's
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feelings here, especially guys that need to hear it, man. People do need their feelings hurt, honestly,
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because I think it builds in motivation, but I, there's exception to the rule. There might be one
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guy out there that's busting his ass. And the only time he can train is when his kids are at home. So I,
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I'll say that. No, I agree. I, there's always an exception, right? And what I think a lot of
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people do is they'll take the one exception, the 1% exception, and they'll apply it across
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everything. And then it's not really an exception in their case. They just look at somebody where
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that exception is legitimate. And they're like, see, that proves what I'm saying. It's like, no,
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no, no, no. The reason that's working out for that guy is because X, Y, and Z, but don't,
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do you dare place yourself in the same category as that you're fully capable of making this work for you.
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So that's a very valid point. I think that a lot of times, you know, informational bias,
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if you're looking for a reason to not work out at 4am, you'll find somebody that proves your point.
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If you're looking for a belief system that's in line with yours, you're never going to find the
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opposite. So yeah, I totally agree with you. I guess I was just playing the PC game for myself.
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And you probably have to play it more. I mean, I imagine people just look at you like the sheer
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sight of you and they're intimidated. Like, what is this guy going to do to me?
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So what it amounts to for me is I put my foot in my mouth plenty of times talking in absolutes.
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And I know absolutely what I believe. It's good for me to share that message, but to kind of impose
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that on others is that my life is the right way versus theirs. I've had some moments where I'm like,
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well, shit, I probably should have been a little more like receptive to the other side, because
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then I become just like them. I'm narrow minded. And, you know, on the internet, things get really
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misconstrued a lot through context. And for me, sitting there arguing with somebody about what I
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meant in a caption on a quote and a meme versus, you know, having an insightful conversation with
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someone about bettering their strength or bettering their home life or bettering their own, you know,
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whatever it is, I'm engaging with somebody negative. So I just try to remove all doubt and
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just say, look, if there's somebody out there that can't do it, whatever.
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And that's why this podcast, just the podcast medium in general is so good, because a lot of
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times when I make something, a post on Facebook, people will say, oh, you missed X, Y, and Z. It's
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like, well, I had 140 characters to make a point. And this is one of the thousands of things that I'll
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say. But that's why I really enjoy this medium of podcasting, because we can have more in-depth
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conversations and go back and forth and agree and disagree. It's just a much better platform for that
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kind of stuff. I think it's changed the world. You know, when you're a kid and your parents
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are listening to talk radio, you think it's the most boring thing in the world. And maybe it's
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because of our age, but there are kids listening to podcasts. If the information is available and
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we're turning to that information, that gives me hope because I don't think there's a lot of people
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out there that are non-motivated people doing podcasts. I don't think there's podcasts out
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there where they're just people just talking shit on everyone else. There might be.
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There probably is. Now I'm really curious about finding that, but there probably is.
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But you know what I mean? Like it takes a motivated person.
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Of course, they're not going to exert themselves.
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Exactly. So I'm thinking that most podcasts are going to have some benefit because you're
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doing something. You're talking to somebody with an opinion. And even if it's the wrong opinion,
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at least maybe you'll believe in something. I don't know.
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Or even if you don't agree, at least it'll open your mind to a new perspective. That's what I found.
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Like I've, I've listened to so many hours and out just countless hours of podcasts. I'm like,
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I don't agree with that, but it's interesting. And it opens me up to a new idea, maybe in an
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You know who I, who I really look at, I love his podcast, but again, a foot in mouth moment
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as Andy Stumpf. I listened to his podcast all the time since this event, but I was at Power
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Athlete HQ with him. And we were in an engagement talking about training for law enforcement,
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fire department, special forces, the military in general, and things like that. And I kind of
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pushed him on the fact that, you know, he was a SEAL because I've worked with a few SEALs and some
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of the teams as far as just some contract coaching and it's all been good, but there were a lot of
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holes in the system that I saw. And I was like, well, why don't you as a guy who's enthusiastic about
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training? And, you know, obviously you wear a SEAL, why don't you give your feedback on the way
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they're doing things? He said, because it's not my job. You know, there's somebody that's hired to
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do that. I could help 1% of the population versus 99. And I kind of pushed him back on that. But the
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thing is, he's a SEAL and he knows probably better than anyone else what kind of information would be
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received and what kind of information would be rejected. He might know internally that he's just
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wasting his time if he tries to go that route, but here's an outsider trying to give him an
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insider perspective because for six months I worked with a team, you know, he had 20 plus years. So
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it's like, you really better make sure that you're an expert on what you're speaking from an expert
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perspective. You'll find that guy that is more of an expert than you are. And then you're an asshole.
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And that's what I look back on that podcast. It was very respectful. It was very much a back and
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forth conversation. And I left that conversation with my chest puffed up. Like I had made my point. I had
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gotten my point across to this guy and he was going to leave there and change his mind.
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And then I started listening to his podcast and it's like, no, this guy doesn't say one word without
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having thought about it and considered it. And here I was just spouting off at the mouth. He knew
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exactly what he was saying. He was an expert on that situation. And I looked the fool because I
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listened to it again. You would probably hear it a different way, but I know now that he was just
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letting me talk. So I would shut up. It's like the, it's like the guy that wants to give the other
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dude father, fatherhood advice. Who's never been a dad before. It's like, thanks, but you have no
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idea what this is like. Yeah. That was one of those like face in the mirror moments where it's
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like, dude, how much of your career have you been the loudest guy in the room and you weren't really
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spitting much truth. And I look at that because I've talked to people who are extremely intelligent
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PhDs in the training world. And I've been that guy. I hate that I even admit this, but I do
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been that guy. Well, have you ever squatted 800 pounds? It doesn't matter. You know what I mean?
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It's like, maybe he hasn't, maybe he has, but that's irrelevant to the information at hand.
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I don't even know why I was able to squat 850 pounds or a thousand pounds and multiply.
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I don't know. I just trained my ass off. Is there a scientific measure for training your
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ass off? Not really. So the science guys come in and can analyze what we've done and give
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me a very detailed explanation of why what I did worked. And then I'm sitting here arguing
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with the guy. Right. Or they can get you to 900 pounds, right? Or whatever. Yeah, sure.
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That's it. And I think that we have that dichotomy where you're either a science guy or you're
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just an under the bar kind of guy in the powerlifting world. And we should be working together. We all
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have the same goal. Obviously, if a guy's got a PhD in body science or biochemistry or anything
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related to the body, he cares about performance. You know what I mean? It's incredible. So why
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It's just interesting because it's an ego thing, right? I mean, it's all driven by ego. It's
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driven by excessive pride and arrogance. And yet you bring up a really good point. We're
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all after the same thing. So why in the world? And I've done this too. I'm not condemning
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anyone. But why in the world would we allow our arrogance to get into the way of us getting
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to where we want faster or more efficiently or further than we thought without that outside
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Brother, I've got 15 knee surgeries to thank to an ego. You know what I mean?
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Yeah. Yeah. Good point. 15 though? Really? 15 knee surgeries?
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Yeah. 15. And I knew that I was underprepared for that competition. But that little voice in
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my head was like, you're still better than them. You're still better than them. And it's
00:19:43.660
like, you've got guys that are hungry, training their asses off, pushing their body as hard as
00:19:47.480
they can absolutely go. And then here I waltz in there coming off a weekend in Mexico, drinking
00:19:52.760
pina coladas at the beach. I deserved every single minute of pain and suffering that I
00:19:58.360
had from this injury. And then I blamed everybody. But only when I finally, and you talk about
00:20:04.740
the ego, when I started doing things, exercises through meditation and whatnot to really allow
00:20:11.060
myself to look at who I am as a person, as a man, and the ego started to recede a little
00:20:15.440
bit, then I was like, man, that's all on you, brother. You were the asshole. Nobody else
00:20:21.080
was wrong. You were. So do you still compete competitively? I guess that may compete
00:20:24.940
competitively. You know what I'm saying? Yeah, no, I got you. I got you. I competed
00:20:29.480
in March. I am not nearly as strong as I was. I think by most people's measure, just to be
00:20:36.060
fair, if they walked in the gym and saw me working out, they're like, God, that's the
00:20:38.940
strongest guy in the gym. But I still have that little, little bitty voice in the back
00:20:44.080
of my brain. It's like, you know, you could be stronger, you could be stronger. But I look
00:20:47.640
at all the things that I gave up to be stronger. And it kind of flirts with the idea now, could
00:20:52.940
I be that strong again and be balanced? And I'm just not that kind of guy. I'm all in
00:20:59.040
or all out. And like, for me, I am lifting in South Africa this fall. I'm competing for
00:21:04.380
a women's charity event down there because there's a lot of need for it. And will I be
00:21:10.020
strong? I will be strong on that platform. But will I be as strong as I've ever been?
00:21:13.700
No. And I'm totally okay with that because my body has changed. I've lost a ton of weight.
00:21:18.460
My health has changed. So it's like, if I can objectively keep my mind focused on these
00:21:23.240
numbers or relative to now, to the fact that yesterday I hiked 13 miles and I had a pack
00:21:28.880
on and then I come in and I squat 500 pounds that has some varying because before I couldn't
00:21:34.120
want 500 yards when I was squatting 800 pounds, I would literally have the worst back pumps
00:21:39.140
and get out of breath. But it was a means to an end. So I'm a much stronger human being
00:21:47.560
Yeah. I was a stronger lifter then. I was nothing as a human being. I woke up late. I
00:21:52.060
ate a huge breakfast, took a nap, got up, ate a huge lunch, took a nap, went to train. I
00:21:58.200
mean, does that system work for everyone? No, absolutely not. Did it work for me? It worked
00:22:03.680
on the platform. But like I said, behind the scenes, everything was a train wreck. And I mean,
00:22:07.200
every aspect of my life was a train wreck. You know, having a situation now where I know
00:22:12.860
that everything is in place, I have good people around me, positive people, businesses is good.
00:22:19.400
Like I'm making less money than I've made in a few years, but it's by choice. And it's
00:22:23.180
because I don't need excess. I don't need to buy a house on a golf course, which I did
00:22:28.060
to show you that I'm doing well. I'm very happy in a smaller home that's a little bit nicer
00:22:34.100
on the inside. I'm a little more tailored to my likes and feels. And nobody like has
00:22:39.640
to see it to know that I'm happy with it. You know what I mean? I'm very happy with my
00:22:42.780
life. And that's been just the process of everything. Like just kind of trimming the
00:22:46.520
fat, bit out the bone and trim the fat and just eat the meat. That's kind of the way I
00:22:50.300
looked at everything. Do I need to do this seminar? Do I absolutely need to go there and
00:22:54.340
be in front of 25 people where I'm away from my house for four days? Or can I host a live
00:23:00.540
video on Instagram where, you know, 2000 people might see it or 3000 people might see
00:23:05.120
it for free. Now I've talked to all these people versus 25. You know what I mean?
00:23:10.280
And, and you've freed up so much time to be with your, your boy and to do the things
00:23:13.780
that are important to you and get your hiking in and your shooting and all that stuff as
00:23:17.320
All I valued myself around was money. And you know, the, the issue with money is just like
00:23:21.720
strength. There's always more, there's always five more pounds on the bar. There's always
00:23:25.460
a hundred more dollars down the street. I think that if you tie yourself or you value
00:23:30.440
yourself only around those things, if my goal is to make a million dollars, then if I truly
00:23:36.880
value that more than anything else in this world, I will do things as a human being to
00:23:41.660
myself, physically, mentally, emotionally, that I would never do if I didn't value that.
00:23:47.140
If I valued myself first, I would never compromise my values to achieve a million dollars. But there
00:23:53.460
are people that will compromise everything because they only value that million dollars
00:23:56.680
or that new car or that big house or this, that, or the other. So I had to figure out
00:24:01.640
a way to shift all my value back into myself, which then actually made me less selfish of
00:24:07.820
a person because I realized my richness revolved around my family, my friends travel for pleasure
00:24:14.520
rather than just work and things like that. So when I started valuing myself, I was able to
00:24:19.260
say no to people rather than just kind of pimping myself out for every dollar that I could
00:24:23.240
get, it kind of gave me more value. No, I'm not coming to that for a budget deal. And it's
00:24:28.800
not like I'm saying I'm worth more, but my time with these other people is worth more,
00:24:33.100
you know? And if we're going to make this happen, then it needs to make sense for me
00:24:36.820
on every front. And it needs to make sense for my family to be away from me.
00:24:40.360
Yeah. I mean, you bring up really good point because we all have decisions to make, right?
00:24:45.020
And you've got to ask yourself at some point, what does that extra 10 pounds or a hundred
00:24:49.960
pounds on your back actually become a detriment? And at what point does that extra 20 grand a year
00:24:56.660
become a detriment to your wellbeing? And I'm not going to put down anybody who's pursuing and wants
00:25:02.640
to make a career and wants to make a boatload of money or wants to be the strongest man that ever
00:25:06.900
existed. I'm not saying that, but what I'm saying is at some point we can take these things to an
00:25:12.000
unhealthy level at the expense of the other things that we just talk about valuing.
00:25:16.880
I talk about this too, because I think this, there's a really good humanitarian lesson involved
00:25:22.560
in this. You look at those shows, uh, the housewives of wherever, and none of the people
00:25:27.940
on that show are happy, but every person on that show has what your average American would view as
00:25:33.220
a perfect life. They have a huge home. They have, they travel on a private jet. They have money
00:25:38.060
in excess and designer clothes and all this stuff. You remove all that and they still have problems.
00:25:43.720
They're sitting there bitching about their neighbor and the, the weave that she got down
00:25:47.580
at the hair salon or something. You know what I mean? It's like problems just scale to quote
00:25:52.020
the notorious B I G money, more problems. Really? It is. If money is your only thing that you're
00:25:57.420
chasing, it can be a problem. Now I know guys that have made bank. I mean, I don't want to name
00:26:02.440
any names just so I don't categorize them, but the guys that have made fortunes that have done
00:26:07.220
it and they've been family men, they've been there at ball games and they've been active and
00:26:11.160
they've been successful. And a lot of times those guys don't get the credit because they
00:26:15.740
don't want it. They're kind of behind the scenes guys who are just mastermind and everything,
00:26:19.420
but there are good guys that have made a lot of money and been family men that you would
00:26:23.500
never, ever guess beyond the fact that they pull up in a Bentley or a Rolls Royce that they're
00:26:27.900
this kind of person because they're always there. I think the estimation by most people is that
00:26:32.520
these guys are just jet setters going to meetings around the world every single day.
00:26:36.440
Hey, you can actually in this technology driven world, as we sit here on a Skype phone
00:26:41.080
call, do a lot of business from your phone, do a lot of business from your computer and
00:26:46.080
get things done where you're at home with your kids. And then the really important stuff,
00:26:50.900
the big deals make that flight or fly them into you. You know what I mean? I think it's just
00:26:55.620
changing perspective and not that a personal touch isn't important, but for me, what I've found
00:27:00.720
is I don't have to be in front of your face to have a meaningful conversation. I'm still
00:27:05.380
going to do something beyond. I'm either going to send you a card. I'm going to find a shirt that
00:27:09.460
you like and you're posting about on TV or I mean on your social media. And I'm going to find
00:27:14.100
something on the internet there, you know, similar or from that brand or something. I'm going to send
00:27:18.720
you a gift, you know, and just say, Hey man, I really appreciate the conversation. Love what we're
00:27:23.440
doing. Look forward to working with you in the future. You know, something that still sets me apart,
00:27:28.100
gives it a personal touch, but it's not putting me on an airplane spending six, 700 bucks and then
00:27:33.200
coming back home tired and being out disconnected and everything like that. I try to really operate
00:27:37.660
in a system where I can get as much done by about noon or one every single day. And then it's dad
00:27:45.360
time. You know what I mean? It's like, let's get in the pool. Let's go play baseball. Let's shoot our
00:27:49.560
bows, whatever it is. I've just shifted 100% focus on him. And it's a lot to thank you for that because
00:27:55.580
he is the next line of man in my family. My two brothers have no kids. One of my brothers is gay
00:28:01.120
unless he adopts a child. My son is it. I don't know. I don't know what's going to happen there,
00:28:06.320
but I feel like I have a responsibility to my father, to my grandfather who passed this name
00:28:11.680
down and to myself, you know, as a man who did every damn thing I could to fuck this name up.
00:28:17.800
And now trying to figure out how to be a man of honor and integrity and value. So my son can learn
00:28:23.540
and do better than I did. That was my grandfather's dying breaths to me. You know,
00:28:27.840
he's battling cancer. And as he was fighting and towards the very end, he just pulled me onto his
00:28:33.140
bed and he said, you got a name, make it mean a damn thing. That sounds very cliche or, you know,
00:28:39.320
cinematic or whatever, but it's the truth. That's exactly the words he said, make it mean a damn
00:28:43.620
thing. That's why I have it tattooed across my stomach. You know, maybe that was a physical
00:28:48.000
reminder every single day when I look at myself, it's like, yeah, there it is. It's important to me,
00:28:53.120
you know, it's important to me that because I did a lot of stupid shit and a lot of people lost
00:28:57.600
respect for me because of choices I made or things that I did. And I have to live with that.
00:29:02.000
But every single day it was a, it was a period of my life where I was going through a lot and that's
00:29:06.840
no excuse. But if I can live 50, 60 years, the best way that I can doing the right thing every time
00:29:13.420
that I can, which is always, I feel like I can forgive myself. You know, it's like, you can't be an
00:29:19.660
asshole forever. And I was an asshole. You can rectify it, right? Like that's how it is for me
00:29:24.540
is, you know, I'll always remember the things that I've done wrong and those will never go away,
00:29:30.180
which they shouldn't. Those are good learning memories. They're painful, but they're good
00:29:33.880
learning memories, but you can fix it. You know, you can rectify and correct the situation. Sounds
00:29:38.480
like that's what you're doing. Yeah. And well, you know, the thing is, if somebody calls you on
00:29:43.180
something that you did when you were 22 years old, 25 years old, 30 years old, even if you're 45 years old
00:29:49.300
now and somebody is talking about stuff you did outside of a humorous way, you're kind of joking
00:29:53.400
with you at 25. Do you really want those people around? Like they're calling up the history of 20
00:29:58.960
years for one thing that you did in one stupid moment. You know, I think you have to look at a
00:30:03.980
person as a total body of work, or I hope that people do. There are people that I used to just look
00:30:08.620
at and detest. And I realized, man, it's kind of like the movie hostels. Have you seen that?
00:30:14.920
So I don't want to give it away, but it's just, it goes back to what we started this whole
00:30:18.700
conversation about. A lot of times it was just a person going through a moment and I went through
00:30:24.040
those moments. So for all the reasons that I've disliked this person or, or stayed away from this
00:30:28.720
person, maybe I should be the bigger person and go talk to him because now I can relate to him more
00:30:33.520
than ever, you know, and just realizing that as we get older shit, it's hard to carry a grudge as I
00:30:38.860
age because why I don't want any of that weight. I just want positive stuff and good stuff going on.
00:30:43.940
And if I can say sorry and make up with someone better off, why would I want to walk with my head
00:30:50.400
down when I see this person or, or shy away from it? If I've done something wrong to them,
00:30:55.180
go apologize. If they've done something wrong to me, accept it, you know, talk about it,
00:31:00.380
That acceptance principle is critical. Like if somebody's genuinely reaching out to make amends,
00:31:05.280
like what right do we have to deny them that opportunity? That's how I look at it.
00:31:09.600
Yeah. And that's the thing is, you know, I've had conversations with people where I dreaded the
00:31:14.400
phone call, but I made the phone call, gave them a little more perspective on, on me and gained a
00:31:20.720
little perspective on them. And then you find a middle ground and that middle ground is either,
00:31:24.820
Hey, I really appreciate you reaching out. Maybe we'll talk in the future and you do, or it's,
00:31:30.340
Hey man, thanks for the call. I'm glad we're, we're both doing okay. We're just in different
00:31:33.920
spaces and that's okay too. You might come around 10 years from now, who knows? But I think getting
00:31:39.840
that weight off your shoulders is a huge, huge relief beyond the apology.
00:31:46.620
Gents, just a quick break by now. I'm sure that you know about the order of man legacy event. This
00:31:51.220
is our inaugural father, son event experience, whatever you want to call it. And I'm telling you
00:31:56.640
right now, it's one you are not going to want to miss. There is a real lack of connection and it's
00:32:02.020
only getting worse between the current generation, your generation, my generation, and the next one,
00:32:07.700
our boys, our sons. One of my favorite quotes on the subject of masculinity and manliness is
00:32:13.400
if boys don't learn, men won't know. And that's why it's critical that we as men pass down our
00:32:20.040
knowledge to the boys who need to know and learn exactly, exactly what it means to be a man. So on
00:32:26.040
September 20th through the 23rd, 2018, we're having 20 fathers and sons come to Southern Utah to test
00:32:34.040
themselves physically, mentally, emotionally. And this is an experience designed to forge new bonds
00:32:40.220
between you and your son or your sons, teach both of you the skills that you need to learn and help
00:32:46.340
your boy become a man. And then also just give you the framework, both you and him for success
00:32:51.280
for the rest of your life. So if you're interested, you need to act very, very quickly. We only have
00:32:56.840
seven spots left as of this recording. You can learn more and claim your seat at orderofman.com
00:33:03.120
slash legacy. Again, that's orderofman.com slash legacy, only seven spots. So if you want to have
00:33:08.540
a rite of passage for your boy. Oh, and one thing I failed to mention is that it's between the ages of
00:33:13.140
eight to 15. So if your son's between the ages of eight to 15, this is going to be a great way to
00:33:18.240
create that rite of passage. Again, orderofman.com slash legacy. I hope to see you there. With that
00:33:23.600
said, let's get back to the conversation with Brandon. I want to go back because we were talking
00:33:29.780
about what's important to people. And you're talking about your son, I've got kids and all
00:33:34.960
that stuff's important to me. I think anybody listening to this is it's important to them as
00:33:39.200
well. But what I think happens is we have this really strange desire to be seen, right? Like I know
00:33:46.520
I fall into that trap for sure. That that's part of my job is being visible and being seen so that
00:33:51.820
people recognize what we're doing and hopefully it helps move the needle. But I think it gets in
00:33:55.780
the way a lot of times, you know, from the game or just the other day I got done with work about
00:34:01.100
two 33 o'clock and I told my boys, I'm like, Hey, at three o'clock I'm done regardless, we're going to go
00:34:06.000
swim. And that couple of hours that we spent swimming was so much better than sitting here in my
00:34:13.720
basement, working on a blog or writing up a Facebook post or any of the number of things I
00:34:20.000
could have been doing. But it's like that desire to be seen and recognized by people that we don't
00:34:24.820
even know is so compelling. It's strange. It's really strange. You can understand this and maybe
00:34:30.920
your listeners can as well. You know, when somebody that you look up to connects or likes your post or
00:34:37.120
gives you feedback, it's like, man, yeah, I'm really, I'm really making a difference because
00:34:40.920
you look at this person as someone that you look up to and respect and you, you believe in them for
00:34:45.800
whatever reason, even though it's through a screen, you're putting your, I won't say hopes, but it's
00:34:51.440
like, man, maybe I can be like that one day. Yeah. It's just an aspiration, right? It's, it's,
00:34:55.520
yeah, sure. Sure. So then it becomes like, well, if I got him to notice me, what if I can get this
00:35:00.560
other person to notice me or this person or that person? And in reality, we're all doing the same
00:35:07.080
thing. I don't care who you are. Like the rock, you know, I use him as an example again, just
00:35:11.420
because he's got such a huge following. Would he still be the rock? Yeah. Would he still make
00:35:15.860
movies? Sure. But does the, does the connection with the fan maybe deepen their connection? Maybe,
00:35:22.760
okay, now I want to go see this movie. So there's always a give and a take. There's a reciprocation.
00:35:27.080
So I think I'm never going to be a guy that is like doing the super, super pose. Like that's why I put
00:35:34.800
the work don't wind page separate because I realized it's a business thing. There are going
00:35:39.100
to have to be posed pictures or there are going to have to be, you know, framed photos to highlight
00:35:44.140
the shirts and whatnot. I never want to be that guy, which I guess every photo that we take is
00:35:48.340
framed in some way, but I never just want to lose the genuine aspect of what I'm doing. You know,
00:35:53.420
went camping last night. So I took a picture. My son didn't know that we were going to go. So I had
00:35:57.380
everything kind of set out in front of the camp. I had his sleeping bag as the tent was set up and his
00:36:01.920
cooler and all kinds of stuff. So it was like, yeah, this is a real picture because it's a real
00:36:06.260
thing because he's getting ready to walk over here and realize, Oh, we're camping. And dad got a new
00:36:09.760
tent, right? It's all grainy and everything. And like most people wouldn't even post that picture
00:36:13.720
because it it's, it's not flawless. Right. Right. But that's it. You know, it's just a,
00:36:19.200
it's a real moment and it highlights a really special time with him. And, you know, like I said,
00:36:24.500
trying to be the dad that teaches him that, yeah, kid in this world, no matter how bad it gets,
00:36:30.180
you can get away and take care of yourself. That's an important lesson for me, but we do,
00:36:34.500
we want people to look at us and maybe it's a litmus test for how we're doing. You know,
00:36:38.880
maybe it's a litmus test. Like the more people that follow and like, maybe I'm doing all right.
00:36:43.540
I don't know. Because as I say that, I realized there's people with 8 million followers that just
00:36:47.600
so tits and ass all the day. Well, I mean, scoring is good though, right? You know,
00:36:51.460
keeping score, looking at your bank account, paying off debt, jumping on the scale,
00:36:55.940
looking at how much you're squatting or deadlifting, those indicators are important
00:37:01.280
because they do help you see progress. It's when we become so consumed with the benchmark rather than
00:37:08.180
the effort and the work that goes behind achieving those results that I think it turns into a problem.
00:37:13.700
Yeah. And I agree with that. I mean, I think you'll get what I'm saying very, very easily.
00:37:18.380
There is something that is intrinsic and valuable and even beautiful and appealing to getting off the grid.
00:37:26.380
But the reality of it is you and I are not out there humping it 365 days a year. I know people
00:37:32.500
that are out there 300, I mean, 300, 350 days a year that come home for Christmas and Thanksgiving,
00:37:37.900
and then they're right back out there doing it as hard as they can go. That is not the life that I
00:37:42.800
want. I want the balance. I want to have those abilities to go out there, struggle and whatnot.
00:37:47.840
So if we're, if we're going to admit that, yes, we like technology. Yes. We like the comforts of a
00:37:52.180
Tempur-Pedic bed or whatever it is. Then we have to also say, yeah, whether I despise money or not,
00:37:58.100
it's a reality in my world. I have to be somewhat recognized or have a recognition of it so that I
00:38:04.720
can exist in this world. Even if I detest it, it's just like having a job. Nobody wants to have a job.
00:38:09.860
Nobody wants to go to work and just work for somebody else that's making 10 times as much money
00:38:14.400
as you doing nothing, but it's a necessary evil. It's a means to an end. And I think that
00:38:20.980
you're exactly right. Having those little check-ins to know how you're doing, to see if you're
00:38:25.940
connecting with people, because guys like you and I, we're trying to not only share our story,
00:38:30.900
but connect with people to hopefully benefit them, help their story along. I think it's important to
00:38:36.760
get that feedback. I've started asking a lot of questions on Instagram, more and more of my posts,
00:38:41.640
like who's going hiking, who's doing this stuff. That gets me engaged because now you should see
00:38:46.300
my inbox. Hey man, if you're ever in Illinois, come up here, we'll hike here or this, that or the
00:38:51.000
other. It's a way to connect with people. And I do not view myself as a celebrity. I view myself
00:38:56.300
very much as a person who is interested in other people. If you want to go shoot bows, hey man,
00:39:01.500
I'm down, you know, let's go. It's kind of like I have this, this one guy in my phone and his name
00:39:07.200
saved to my phone is the one motherfucker that showed up because I put out a thing. Hey,
00:39:11.640
I get messages all the time. I want to train with you. I want to train with you. I want to train
00:39:15.020
with you. So I put out four 30 in the morning, free, come in, I'll buy your breakfast. We'll go
00:39:20.240
train, whatever. One dude showed up. I had so many people message me the night before. I'll see you in
00:39:25.460
the morning. I'll see you in the morning, see you in the morning. I'm driving down from wherever
00:39:28.440
one dude showed up. I took it as a win because now I know the bullshitters and I know the guy that
00:39:34.820
he never messaged me. He just showed up. That's connection. We spent four hours together. We trained,
00:39:40.140
we went to eat breakfast and we just sat there and talked forever. And the dude is fascinating.
00:39:44.240
So I felt like I got, I got the win. Well, you got the win because he proved right off the bat
00:39:48.460
that he was somebody of value, somebody that you probably want in your life to some degree.
00:39:53.160
Yeah, exactly. I thank him. It's just like, wow, somebody showed up four 30 in the morning.
00:39:59.340
He'd worked late. He worked second shift. So he got his ass up early to get that. You know,
00:40:03.220
it may satisfy that little bit of ego that we have hanging on. But at the same time too,
00:40:08.660
it kind of drives me to not get to a point where I don't pay attention, but just where
00:40:14.240
I know that I'm connecting. And I, and I'm very close to that point right now. You know, I feel like
00:40:18.480
day in, day out, I connect with enough people. I talk with enough people that
00:40:22.120
I know that people are watching and seeing that change is possible. Because like I said,
00:40:27.540
if you watch videos of me four or five years ago, dude, I'm so embarrassed. And people are like,
00:40:31.840
oh man, I'll watch this video. And it's like, oh God. Why? What do you mean?
00:40:35.900
I'll tell you a story. I was in Toronto right off a couple of big championships in powerlifting,
00:40:40.480
you know, and I'm bald, I'm tattooed. I'm freaking huge at this point. I was 340 pounds.
00:40:50.380
So like you said, big intimidating presence. And I'm up there and I'm just giving this presentation
00:40:56.040
and it's F this and F that and F this. And they're like, I curse just like anybody else. But
00:41:00.680
this lady came up to me, just picture Jack LaLanne, because this lady was an older lady,
00:41:05.700
elderly, and she's probably seventies and very elegant, very classy. She's a fitness trainer
00:41:11.520
her whole life. And she said, I loved every word you said until you started cursing every other
00:41:16.860
breath. And I tuned you out. And I thought, man, what if she was the one person that needed this
00:41:22.900
message today? And I don't think she was, but if you watch my videos now, like if I curse,
00:41:28.280
it's either in quotations or it's very much to drive home a point. Listen, I'm an English major.
00:41:34.360
I feel like I'm doing a disservice to my professors who I idolize by speaking that way. Like if I can
00:41:39.040
express myself more elegantly and more plainly without using a curse word, then anybody can
00:41:45.180
translate it. Right. But if I use, you know, a certain kind of language, man, what if somebody
00:41:50.340
tunes me out that really needs to hear what I have to say? It's that. And then it was also my
00:41:55.380
understanding now that I have to be respectful of information, not just my own information.
00:42:00.020
So a lot of times I would spit stuff out like, well, here's what I did and you need to do this
00:42:04.500
too. And it's like, no, that's not it. This is what I found to work for me. Here's a couple other
00:42:09.720
ideas that I've seen work for other people, but I'm going to tell you about my story. As long as you
00:42:14.000
give yourself that out, that you're respecting that there are other options, anybody can listen to you.
00:42:19.580
You know, they may say, this guy's an idiot. He's wrong, but you can't deny that it worked for me.
00:42:23.800
You know, I can openly admit that it may not work for everyone, but it did work for me. So it has
00:42:28.960
that value. Well, I think that comes with a level of confidence too, right? If you're not confident
00:42:33.280
in who you are deep down inside, I think you probably feel like you have to force more of the
00:42:39.620
issue or your point or whatever. I'm to the point now where I've just got to trust that people are
00:42:45.580
intelligent enough to make their own decisions based on what's best for them. And I'm going to share
00:42:50.600
what works for me and, and how it works. And if somebody wants the information, great. If somebody
00:42:55.080
disagrees with me, I'm not even interested in arguing. I'm like, that's fine. Good luck with
00:42:58.920
whatever you want to do. I hope, I genuinely hope you find whatever it is you're looking for,
00:43:03.780
even though it may not be what I have to offer.
00:43:06.760
Sure. No, I get that. And I think in a weird way, people come back to you for that reason.
00:43:13.320
Like, even if you can't answer their question, maybe if you can refer them to someone that can,
00:43:18.640
or by saying, well, I don't know, but I saw this article that said this, it's a little different
00:43:23.720
than what I did, but I think might help you out. Like, as long as you're aware of what's going on
00:43:28.360
around you, you know, people who are successful in the same field, people who have tried alternative
00:43:32.900
methods and found success to what you're doing. I think it's good because one, it keeps you aware
00:43:37.560
of your competition. Right. But also it allows you to refer people intelligently to others. And
00:43:43.860
what's that really going to do? It's just going to show that you're a good guy.
00:43:47.520
And not even that, I don't know if I would use that term necessarily. I mean, that's, that's fine,
00:43:51.020
but it just shows that you're, I don't know, you're credible, right? You're respectable.
00:43:56.780
That goes so far when it comes to creating relationships and, and of course the success that
00:44:02.120
comes with it. Oh, 100%, man. I think, I think that there needs to be more of that.
00:44:07.800
I've certainly made mistakes in the past of trying to scavenge and find information so that I can
00:44:14.300
answer something to look intelligent rather than saying, you know what, this is what I'm doing.
00:44:18.980
I'm going to look at a couple of documents that I've seen, but I haven't really read through.
00:44:22.440
And then I'll give you my opinion on those, but I'll also link them to you. I've started doing a lot
00:44:26.420
of that too. Like I'll link information or an article or whatever, a video that I've watched or read,
00:44:32.260
and I'll give my opinion on it. Like, Hey, here's some things that he said that I don't agree with. And
00:44:36.740
here's what I did. But obviously it worked for them. You know what I mean? It just take one more
00:44:42.440
step and give a little more effort. And it's like, man, it blows people away because nobody does that
00:44:47.640
anymore. Well, there's value in that because I think probably 20 years ago, 30 years ago,
00:44:52.020
we all kind of operated as a gatekeeper, if you will. Like I look at the financial planning industry,
00:44:58.300
which is my background. And I see these arrogant financial advisors. If you look at the way they run
00:45:05.060
their businesses and their lives, it's clearly evident. They have people come into their office
00:45:09.460
with their big mahogany desks and their leather bound chairs that sit six inches to eight inches
00:45:14.460
taller than their clients' chairs. And they're like, I'm above you. And I have all the information.
00:45:18.880
The problem with that is everybody has access to the same information. So there's no longer any
00:45:25.560
gatekeeper in you position yourself like that. You're going to lose because people won't like you
00:45:30.160
versus, and I think what you're talking about here is now I'm not the gatekeeper.
00:45:34.560
I'm simply the curator. The information's out there. Let me help you curate it like a museum
00:45:39.400
curator in a way that's going to be applicable for you that you'll enjoy, that you'll benefit from.
00:45:45.180
And then it's not forced value that you're providing. It's voluntarily that your clients
00:45:50.960
and the people and the friends and your family voluntarily go to you as the curator of that
00:45:56.220
information. You're valuable that way. Right. Well, I think that's a perfect term for what I
00:46:01.600
think I want to strive to be. I want to be someone who, when I say something has value or
00:46:07.380
something is worth reading, people immediately go over there and read it just because they believe
00:46:12.980
in what I'm saying. They understand that, man, this guy's probably read a lot of articles. This
00:46:17.360
guy's probably read a lot of books or whatever it is. They don't just take it as, wow, I saw this
00:46:22.560
thing pop up in my Instagram story and I read it and it was great. Here you go. Boom.
00:46:26.500
I don't want to be one of those people that just shares because somebody else shared it.
00:46:30.160
I want to share it because I've compared it to a knowledge base or, you know, I've referenced
00:46:35.540
it against things that I've read before and be able to balance those two and be like, here's a
00:46:40.500
great article. Also check this out. Because I think when you can validate what you're sharing
00:46:44.840
with something else that can either validate or contradict it, it shows a better understanding,
00:46:51.720
you know, because a lot of times I think we just get out there and we espouse information,
00:46:55.040
not you and I, just as people, I think that we just espouse information to share information.
00:47:00.800
Are we giving it the thought that it deserves? I don't know. And do you build a trust without
00:47:05.240
giving it the thought that it deserves? I don't know. These are questions that I'm answering
00:47:08.820
myself. A lot of times what I'll do is I'll make a post. I'll leave it all in there and I'll set my
00:47:14.040
phone down for five minutes and I'll go back and read it and I'll be like, I can do better. Or maybe I
00:47:19.180
don't even make this post at all. Like, what is my why? Why am I posting this? Am I getting something
00:47:24.420
or am I giving something? And the give always has to be greater than the get for me. So I am trying
00:47:30.640
to live in that world where if I'm sharing something, it's either in the hopes that people
00:47:35.160
will follow my footsteps, you know, like getting outside more, running more, taking more attention
00:47:40.180
to their health and their cardio and all that. That can be me exposing myself. But if I share
00:47:45.500
information, I want it to be valid and invented. I want it to mean something. I don't want it to
00:47:50.640
just be words. That makes sense, man. So where does this new, I call it an initiative. It's,
00:47:55.460
it's probably not the right word, but this idea of work, don't whine. Where does that come from?
00:48:00.280
It comes from my dad. You know, you know, I tell people I haven't ever, or not Everest,
00:48:04.520
but I'm out Rushmore of men. And my dad is the first one up there, you know, guys that I look up to
00:48:09.080
and strive to be like, and I actually identify that a lot of my rebellion probably came from the fact that
00:48:15.220
I hold him in such high regard that I thought anything less than being just like him was going
00:48:21.460
to be failure. So why not just take the train off the tracks all the way, you know? Um, and what I
00:48:26.400
found was, is that my dad, it really hurt him, you know, when I made a lot of choices that I made.
00:48:31.160
And the one thing that was kind of like a punch in the gut was he said, I raised you better than
00:48:35.100
this boy, you know? And I was like, damn. So that was a big wake up call. And, uh,
00:48:41.180
is your dad still, is he still with us? Yeah. Yeah. He's still here, man. He's, uh,
00:48:46.160
he's an ass kicker. He's getting hard every day. He goes harder than I do.
00:48:52.900
No, he's not a lifter. He's a, he's a walker. He's a, he's a guy that just,
00:48:56.420
he stays moving. I'll put it that way. Um, never lifted weights, but he could still kick my ass any
00:49:01.980
given day. He's just one of those old man strength, man, old man strength. Exactly. But my dad said,
00:49:07.980
if you got a problem and you can fix it, work on it. If you can't stop whining about it. So it was
00:49:13.880
just this thing that just happened throughout my life. I heard it dozens and hundreds and maybe
00:49:19.760
even thousands of times. He's like, if you can fix it, work on it. If you can't stop whining about
00:49:24.000
it, you know, my dad is just a very black and white guy. And he said, everybody wants to talk
00:49:28.740
about the gray. He said, brother, there's right and wrong. And you've got to find yourself on one side
00:49:33.060
of that fence. He said, gray ain't there. I don't completely get into that, but you know,
00:49:37.780
my dad, when I would do something, I would get into the explanation of why. And he'd say,
00:49:42.000
did you do it or did you not? And I said, I did it. And then he'd go, okay, that's all I need to
00:49:46.100
know. There's no explanation that will make me feel good about you doing what you did.
00:49:49.720
That's interesting. You know, that's an interesting perspective because I think
00:49:52.320
there is truth to that. You know, not, of course, not in every situation, but sometimes there's,
00:49:57.940
did you do it or not? Did you get it done or not? Did you accomplish it or not? Did you do the
00:50:01.720
right thing or not? And that's it, right? That's interesting.
00:50:04.920
Yeah. My dad is very much a yes and no man. I value his beliefs. Like I think his beliefs on,
00:50:11.440
on politics and things are as, as good as any human could ask for it. Now he will get
00:50:17.640
situational on that as far as like, you know, he's never, he's not a Republican or a Democrat.
00:50:22.620
I would say he's a libertarian. I want, I think, I don't think anybody should be a Republican or a
00:50:27.160
Democrat. I don't either. I don't either. And I think that's the one area that it always confused
00:50:32.860
me because I'm like, well, dad take a stand, but my dad will vote for whoever he believes
00:50:37.180
is the best in that situation. Looking at things like that. And to, to get back more to your
00:50:42.720
question, I look at my dad and he graduated high school diploma, no college, and he's made a damn
00:50:49.680
good life for himself. Now, when I looked at my dad at 25, I thought he was a failure because,
00:50:55.180
you know, he drives a Toyota. He drives, uh, my mom drives this, a GMC SUV. They have a house that
00:51:02.340
they've had for 25 years. They've been together since they were 18, yada, yada, yada. And it's
00:51:07.540
like, none of that was exciting. It was, it was like oatmeal. Right. And then I look at him now
00:51:12.140
and it's like, man, that guy went to work every day, raised three boys, never, ever. I mean,
00:51:17.240
maybe when I was very, very young, they were struggling. You know, we might've missed a meal
00:51:21.960
or something like that, but he got better year by year. He got better and he's very well respected
00:51:27.220
in his company. They got a big, like a big swimming pool area at their house. And just
00:51:33.120
the things that my dad values, like I want my kids, my kids and my kids' families to be
00:51:38.300
over here at the pool. We got a big barbecue. We got this. And it's like, man, that's what
00:51:43.600
makes my dad happy. He's rich as any man I know. And when I started realizing those things
00:51:49.240
about my own life, that I've bought a new truck and it felt good for a few days. And then
00:51:54.240
you get that first payment and it's like, Oh, well back to reality.
00:51:57.540
I did the same thing. I just bought a new truck after 17 years of having my other truck.
00:52:02.780
And now I'm like, why did I buy that truck? I don't even know why I bought it.
00:52:06.280
Yep. You know, and you deserve them. I mean, I'm in my truck 50, 60,000 miles a year. So I need
00:52:11.900
something that's durable and, and whatever, but do I need the three inch lift kit? Do I need the,
00:52:16.660
you know, the nitto grabber tires? I need like, it looks cool. And we do work hard. I give you
00:52:22.500
tons of respect. You work hard, you go get it. You inspire people. You shouldn't just be,
00:52:29.300
Yeah. But I will tell you my 76 international scout, I bought it for three grand and it's the
00:52:34.280
best vehicle, the best money I've ever spent because it's a family thing. You go around and
00:52:39.880
jump around, take the top off. It's a good time, man.
00:52:42.820
Well, I remember my dad, you know, you remember those, uh, Farfax. Yeah.
00:52:45.960
Yeah. Yeah. My dad had one of those forever. Just a little diesel, like 38 horsepower or
00:52:51.440
something. And, you know, it was, it was kind of like just an inside joke. He was like, you
00:52:56.100
want to go get in the hot rod? You know, because my dad was a hot rod guy in the seventies and
00:53:00.100
eighties. Like he had Camaros and he had Chabels and yeah, you know, we would get in that thing,
00:53:04.760
no air, because if you, if you had any air conditioning, you couldn't make it up a hill.
00:53:09.340
We would roll the windows down. We'd be just cruising along and that thing just puttering
00:53:13.120
around. I've ridden in hot rods with my dad, but I remember the Farfax. You know what I mean?
00:53:17.920
Like I remember that car because that was my dad. Like it was just him being cool in spite of
00:53:23.360
whatever, you know, wearing his red, white, and blue headband to go play Saturday morning
00:53:26.360
basketball with the, at the adult league. You know what I mean? It was just funny. And, you know,
00:53:31.320
he had a work truck was the 86 S 10 that he bought brand new. I got it with 273,000 miles. And he was
00:53:37.560
like, it's a rust bucket. You can drive it as it is, or we can get in there and we get our hands dirty
00:53:42.280
and fix it. And that's what we did. We fixed it just over time. And man, it broke my heart when
00:53:47.080
I had to sell that truck. I wish I could find it. If somebody by chance hears it now and knows that
00:53:52.140
it's mine, it's still got a purple sun sticker in the back. I see it every now and then, and I'd love
00:53:55.920
to buy it, but I've just never been able to catch the guy. You see it driving around? Yeah. I see it
00:54:00.340
all the time. You know, at least I'd say once every three or four months, I see that I've tried to
00:54:06.020
time it to where like, man, if I could catch them on a road where I could easily turn around.
00:54:10.460
Yeah. You got to like stock this. He's going to think you're going to like track him down to kill
00:54:14.260
him or something. But man, I mean, some of the best, best hours of my life were spent with my dad
00:54:20.860
working on that truck. It's an 86 S 10. We put a two 83 in it, you know, three 73 gears in the rear.
00:54:27.780
And it was just like, this thing was awesome because it was me and my dad. It wasn't the fact that it was
00:54:33.620
a great engine. It was a cool model truck or whatever. I was, I was 16 years old figuring out,
00:54:40.360
in my own head, like I'm a man because I made my truck what it is with my dad, you know? And then
00:54:46.700
I don't know. It's just something that I will always equate to the best time of my life because
00:54:52.020
it's freedom, right? You're building the rocket ship to freedom, which is that truck. You know,
00:54:56.880
you're 16, you get your driver's license to me. I, at that point, I thought I was a man.
00:55:00.980
That's cool. The rocket ship to freedom. I like that, man. I never thought about it like that,
00:55:04.120
but that's, I can totally see that. Absolutely. Well, it sounds cool because it sounds like you're,
00:55:08.280
you're taking those lessons and experiences and you know, I see you and your boy, how old is your,
00:55:14.540
your son? He's 10. Okay. Yeah. Same as my oldest. And I see you and your boy doing stuff and camping
00:55:21.080
and baseball. And to me, I see that stuff and think, man, that that's where it's at. I know for
00:55:27.300
a long time I chased money and I chased recognition and I chased everything that frankly just doesn't
00:55:34.180
matter. But then when I look at my kids, I've got four kids and I look in their eyes,
00:55:38.560
or, or they, or my daughter, you know, comes and jumps on the couch and curls up next to me,
00:55:43.040
or I'm practicing a new wrestling move on, on one of my boys in the pool or whatever. Like that stuff
00:55:49.200
to me just gets me going. I love that stuff. Oh, and it does. And you know, I really worry about,
00:55:56.100
well, I won't say worry. I'm excited about these things, but it's like, I have a friend who probably
00:56:01.600
said one of the most beautifully powerful things to me and, and, and all the world. And her name is
00:56:06.320
Laura's there. She, I don't know if you follow her or not, but she's a true survivalist. She's
00:56:10.300
always out in the wild. She's always doing something incredible, but she was going out
00:56:14.760
into a shed hunting out in Montana and she had some limited service and she was texting
00:56:20.780
me and a couple of guys just kind of updating things. She said, Hey, I got some antlers from
00:56:26.380
a bear kill. She said, I didn't realize the bear was still close by. If I don't, if you don't hear
00:56:31.440
from me, um, she said, I died extremely happy. Really? And it's like, man, what if that was your
00:56:37.420
life? You know? And, and actually I made the post a couple of days later talking about, you know,
00:56:42.380
somebody making the comment, Oh, she died so unexpectedly. No, you know, you're going to die.
00:56:46.880
Why don't we live unexpectedly? Why don't we take chances and risk and put ourselves out there
00:56:51.460
doing things that, that intimidate us or scare us or seem impossible because we are going to die.
00:56:58.700
You know, we don't have to live in any certain order, go out there and take those chances. And
00:57:03.920
from what I've found, you don't have to spend a lot of money to go camping, you know, like your
00:57:08.480
initial setup for a tent. I mean, you get a tent 30 bucks if you really wanted to. Yeah.
00:57:12.600
Yeah. Yeah. If you go on Craigslist, most people will give you a tent. You know what I mean? It's
00:57:18.220
like, I've found more excitement in some of those things, just walking around, picking up sticks,
00:57:23.660
you know, chopping little branches with my son. Like we were talking about, uh, wood spacing on
00:57:27.680
a fire last night. Like you can't suffocate the fire and you can't have it too far out so it can
00:57:32.900
catch. And just these little lessons, like where did this information come from? Why do I have this
00:57:38.320
information? It's like, Oh, my dad, you know, my dad said these exact words and I'm just,
00:57:43.700
I'm regurgitating. Like I've never said them like in my own head, I've done them a million times,
00:57:48.380
but I've never said them. And now it's like, Whoa, that was, that was something that stuck with
00:57:53.600
me my whole life. And maybe it will for him too. I hope it does.
00:57:55.720
Yeah. And someday he'll probably be telling his, his sons and daughters. Right. Which is really cool.
00:57:59.800
That that's the cool thing that I'm, I'm having this epiphany lately in realization of
00:58:03.980
the work that we do, whether it's work like you and I do, and we're, we're putting ourselves out
00:58:09.200
there and, and, and trying to be recognized and put good information in the world, or simply just
00:58:13.540
being a good husband and being a present father or, or helping start a business and, and hire
00:58:20.220
employees that can then feed their families. Like the things that we do positive and negatively
00:58:24.560
are generational. And we think that we're making decisions in a vacuum. When you decide to hit that
00:58:30.060
snooze button in the morning, that decision will echo throughout the rest of the day,
00:58:34.500
throughout the rest of the week, into the rest of your life, and even into your children's lives.
00:58:39.460
And I'm realizing the impact and the significance of the smallest decisions that we make on a daily
00:58:45.220
basis. Well, you know, something I tell people all the time, you know, I talk to my clients about
00:58:50.340
this. We do a daily video, just kind of a roll call every morning, talking about workouts and,
00:58:54.920
and just things that we're going to do throughout the day. And I said, do you think,
00:58:59.080
think of somebody that was really meaningful to you? Somebody that meant so much that you
00:59:03.480
couldn't imagine your life without them, but they're gone. Do you think that they would want
00:59:06.640
to hear an alarm clock? And I was like, what if we change our context of the alarm clock? It's like,
00:59:11.620
God, I'm not, I have to get out of this comfortable bed and whatever. And it's like, no,
00:59:15.360
what if it was a wake up call saying, go live your life? You know, what if it was an exciting thing
00:59:20.120
rather than this thing that we dread? And if you're dreading that alarm clock, why? Like, you know,
00:59:25.560
when you're a kid and you're going to Disney world or you're going to Cedar point or Kings Island or
00:59:29.840
whatever it is, you're up before the alarm clock. Why are you not that way as an adult? And if you
00:59:34.840
aren't that way, why aren't you trying actively to shape your life that way? Well, I've got a job.
00:59:39.540
I can't change. You can, you can absolutely change. Well, I live in this town move. It's having the
00:59:45.360
belief that today isn't a period. It's the beginning of a new sentence every single day.
00:59:50.920
And we can change it. Like, trust me. And I, and I don't want to get too preachy, but
00:59:56.240
I can tell you, you know, April 12th of 2016, I was at the point of suicide. I was ready to be out
01:00:01.800
of it. It was just, I had made so many mistakes. I'd hurt so many people. I didn't want to live
01:00:06.720
anymore. And the situation just happened that it was like, I can't even fucking get this right. I
01:00:11.700
can't even commit suicide. Right. Uh, cause I had actually slammed a bunch of sleeping pills and
01:00:17.140
pain pills. I couldn't even hold the pistol. I can't even fucking do this.
01:00:21.260
Long story short, I ended up realizing I couldn't hold the gun. So I went in there and I puke my
01:00:25.980
guts out and I was like, this is not how it ends. This is not, this is not my defining moment.
01:00:30.900
Right. Because it would be, um, if I took my own life on that day, that would have been,
01:00:35.540
oh yeah, he killed himself. Right. That would have been the conversation about me forever. It would
01:00:40.140
have never been like, oh man, he was a great dad or he was a great friend or, you know, husband or
01:00:45.840
father, whatever it was, there would have been no conversation about anything that I've ever been.
01:00:50.940
It would have been, yeah, that was the guy that killed himself. Right. And then it would have been
01:00:54.000
like, yeah, all the fries with the cheeseburger, you know, it would have just been a passing thing
01:00:58.140
and that would have been it. And my son would have had to live with that, but I was in that moment.
01:01:01.740
So I know the depths and you think 2016, if you look back at my Instagram, shit looked pretty good.
01:01:08.900
Yeah. April 12th, 2016. So you look at the post around that time, cause I've done it.
01:01:14.520
Shit looked pretty awesome, you know, but I was dying inside because I was not willing to,
01:01:20.000
to bear that load of facing my mistakes. And right after that, I sent 200 text messages,
01:01:24.700
you know, to people that had been good to me. Hey, listen, I know I've not been as good to you
01:01:29.720
I'm sorry. And I got some FUs. I got some no replies and I got some, we'll see. Time will
01:01:35.160
tell. But I put it out there to people that, you know what? I recognize this. And once, like,
01:01:41.780
I don't always fault somebody until they recognize it. It's like, you know, if you're whatever,
01:01:49.220
like if you're a gambler and you're gambling and gambling and gambling, and then you don't
01:01:52.580
realize how much you're hurting the people around you, you know, but you don't, but then you
01:01:56.320
have that epiphany. If you go gamble after the epiphany, then you're an asshole.
01:02:00.400
That's significantly worse. I mean, you should know to begin with, but in the second scenario,
01:02:04.140
it's significantly worse when you know you shouldn't be doing something and yet you
01:02:11.940
Exactly. And I think you see that a lot of times in infidelity. Somebody catches emotions,
01:02:17.340
gets really worked up. Somebody's compliment, you know, after 20 years of marriage or something
01:02:21.580
like that, it feels good. It feels easy. You go that route and then you're like, man,
01:02:25.320
people get into situations. I don't want to judge anybody, but if you make that mistake once,
01:02:30.920
if you make it a second time, it's like Voltaire. I'll leave it to the great philosopher Voltaire.
01:02:34.620
I won't try to expand anymore. He said, once a philosopher, twice a pervert. You can do anything
01:02:40.180
once to understand it. If you do it again, then it, then it becomes more, you know, you're,
01:02:45.520
you're, you're taking an active approach to choose this. You know what I mean?
01:02:49.240
I heard another quote just the other day, and I think it was something along those lines,
01:02:52.980
but the second time it's a decision. Yeah. Hell yeah. And that's exactly right. And
01:02:58.120
man, if you live within those confines, like be someone who chooses to make the right decision
01:03:05.020
the first time, but once you've made the mistake, then it's an active agreement, right? You're
01:03:10.440
agreeing to do something against your value system. Once you know it's wrong.
01:03:14.960
Well, Brandon, man, I hate to say this. We're bumping up against time and we, we went a lot
01:03:18.540
longer than I had anticipated and longer than I had even told you. So I hope you're okay on time,
01:03:23.000
but, uh, I want to ask you a couple additional questions as you wind down.
01:03:28.160
Good. Well, we're going to do this again. Cause we had talked, I think yesterday, uh, about coming
01:03:32.760
out to Zion, which you said yes to, I'm going to hold you to that, man.
01:03:36.580
It's going to be a good time. You'll love it out here. We'll wait for it to cool down a little
01:03:39.380
bit and then we'll do it. Cause it's blazing hot. I think it was 105 yesterday. It'll probably
01:03:43.580
be right around there today again. So it's, it's hot. Let me ask you these couple additional
01:03:47.200
questions as we wind down. The first one is what does it mean to be a man?
01:03:51.480
To me, being a man is someone who accepts responsibility, even if it's the responsibility
01:03:56.720
of others, just like a father would for his children. If you own a business, if someone
01:04:01.520
doesn't do their job, guess whose job it is to get it right. It's yours. If you have children,
01:04:06.220
it's the responsibility to raise them correctly, to teach them the skills that will help them in the
01:04:11.600
world. But it's just to be someone like we've talked about this entire time, someone who says
01:04:16.460
something and means it, who is willing to say sorry, who is willing to understand a different
01:04:20.540
perspective so that they can be better. And I think it's someone who does the right thing
01:04:25.460
as best they can every single day and by the right thing and as best they can within their
01:04:31.700
knowledge perspective, they do the things that they believe in.
01:04:35.880
Right on, man. That's powerful stuff. I, I wholeheartedly agree. All right. How do we connect
01:04:40.020
with you, learn more about what you're doing and, uh, and have some conversations with you.
01:04:43.520
My primary focus is Instagram. I just got really tired with the back and forth of Facebook and
01:04:48.680
Instagram. If you follow me on any platform, it's usually some order of BrandonLily3, L-I-L-L-Y
01:04:55.740
and the number three. Twitter, for some reason, I had that. And then they sent me an email saying it
01:05:00.380
had to be changed. So it's now LilyBrandon3, but everything else is BrandonLily3. I'm very active
01:05:05.920
with my DM account. Uh, I try to answer questions. If you ask me something that's worthwhile or
01:05:11.940
personal, I really, really try to delve into those and help people as much as I can. If you ask me a
01:05:16.920
training question, I'll do the best I can off the cuff. And if more than likely, I'm going to refer
01:05:21.320
you to an article that will expand on it more than I can do in two sentences. But yeah, I try to be as
01:05:26.900
active and as gauging with people as they are with me. Obviously can't answer every single question
01:05:32.020
that I get, but I do try to reply like, Hey, thanks for the question. Check this out. Or what
01:05:36.380
I try to just be as engaging as I can, because if somebody has the respect and takes the time to
01:05:41.160
reach out to me, I need to do the best I can to reply to them. You've been that way with me,
01:05:45.420
man. So I really appreciate that. What's the significance of three on all your, uh, your
01:05:49.920
profiles? Well, originally it was just, uh, the three boys, me and my two brothers. One of three is,
01:05:55.980
is kind of how we always do that. Cause my dad, actually my grandfather, he always said,
01:06:00.500
well, this is my number one son. He's not ranked number one, but he was born first. And this is
01:06:05.040
my number. And he just kind of go, he had little jokes for all of it. So my dad, my dad always
01:06:09.220
called us number one, two, and three. He's like, this is my number one son, or this is my number
01:06:13.040
three son. You know, people would always look at him kind of weird, but we knew it wasn't like a
01:06:17.140
ranking system, even though I am the favorite. So, but yeah, it was, it was just one of three.
01:06:23.880
So that's why that's cool. I was just curious about that. Well, man, I got to tell you,
01:06:27.580
I appreciate you. I appreciate our friendship and just getting to know you over the past
01:06:30.360
couple of months online. I'm looking forward to connecting in person. Uh, we'll have a good
01:06:34.700
time. And, uh, I feel like you and I are connected in a lot of different ways. So I appreciate you,
01:06:38.680
man. Thanks for joining us today. Thank you so much, man. I appreciate it.
01:06:43.000
Gentlemen, there it is my conversation with my friend, Brandon Lilly. I think you probably heard
01:06:48.180
in this conversation and in his voice, the level of humility that he has, and he's done some
01:06:54.180
wonderful and some amazing things. And of course had his share of trial and adversity and
01:06:58.300
obstacles as we all have. But what I like about Brandon is that he's taken those trials
01:07:03.040
and he's become better. He's become stronger through those adversities and through those
01:07:07.540
trials. So guys, if you would make sure you shout out to him, shout out to me. Both of us are very,
01:07:12.800
very active over on Instagram. You can catch us on Twitter, Facebook, the websites, wherever you're
01:07:17.760
doing the social media thing, that's where we'll be. Let us know, let us know what you thought about
01:07:21.400
the conversation and the show. I know he would like to hear from you. He's always good about getting
01:07:25.520
back to people. I would like to hear from you and know how this movement and particularly this
01:07:30.300
conversation is helping you become a better man. So guys, with that, I will sign out for today until
01:07:35.840
Friday for our Friday field notes. I just, again, want to tell you, thank you for being on this
01:07:40.560
journey. You, whether you know it or not, push me, you motivate me, you inspire me. I've certainly
01:07:46.160
become a better man throughout this movement because of guys like yourself. You're challenging me,
01:07:51.720
you're holding me accountable. And as challenging as that is at times, I do appreciate it. So
01:07:56.720
again, I'll sign out for today until Friday, take action and become the man you are meant to be.
01:08:03.280
Thank you for listening to the Order of Man podcast. If you're ready to take charge of your life
01:08:07.880
and be more of the man you were meant to be, we invite you to join the order at orderofman.com.